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Sales Letter, Copywriting

Page 1

Original Ad Sales Pitch

Edited Ad Sales Pitch

Dear ___________,

Dear ________,

Africangriot.net is the new voice of Africa, telling the African story like no one has. Its Africa like you've never seen it, presented through the eyes of Africans. Africangriot.net is the premier online news magazine solely dedicated to the African continent and committed to bringing all of Africa to the world. Main stream international media tend to focus on Africa’s negatives - its failures and weaknesses. There is much more to Africa than the wars, diseases and political upheavals. Today’s Africa is witnessing a steady growth of democracy and good governance, economic increase and social development. Yet little is known of that. Africangriot.net was established to provide balance in bringing all of Africa to the world – its weaknesses, as well as strengths, rich traditions, fascinating cultural heritage, and the continent’s fast evolving and improved business environment.

For many years, there is has been an overwhelming negative depiction of Africa in mainstream media, but you know that there is more to Africa than just what is shown on TV, online and in print. Don't you feel it's about time someone showed the world the real Africa? Africangriot.net is the premier online news magazine that will bring Africa's strengths and weaknesses, her rich traditions, fascinating cultural heritage, and the continent’s fast-evolving and improved business environment to digital consumers with on-demand content including daily news, user-generated content, audio & video, and photography.

Africangriot.net travels the continent, showcasing its extraordinary people – the ordinary heroes making a difference in their communities, the dynamic business leaders who are striving to make the continent an attractive venue for investors and the political leaders who are redefining leadership. We are a true reflection of today’s realities on the continent. Like any good news organization we pursue the conventional stories – the corrupt leaders, conflicts, and break through news, as well as arts and entertainment, science and technology, sports, and business development. Our mission is to go beyond all standard news and to present the other side of Africa – the side that is most often neglected by the mainstream media, featuring events and people that are bringing change and making a difference in Africa today. Thank you for welcoming us into your lives. Bill Burke - President/Managing Editor Bill Burke is an international journalist with a wealth of experience. He has incredible talent and his continuous strive for excellence in his work and strong integrity makes him an exceptional professional. He is widely traveled across Africa and has expert knowledge of the dynamics of African politics, issues, cultures and challenges. In October 2008 Burke ventured on to becoming an entrepreneur and established Africangriot.net with a vision of presenting Africa to the world in a new and improved manner. He resides with his wife and two sons in Austell, Georgia with frequent travels to Africa.

Africangriot.net is proud to offer your business an unprecedented opportunity to advertise a side a Africa that is rarely seen. With so much to offer, your business can be associated with a news site that gives the world a fresh, insightful look into an untapped Africa. Whether your business is focused on tourism or provides services that are of immense value to Africans, Africangriot.net gives you the perfect platform, at the right prices, to showcase what you do. Our website will cover breakthrough news, as well as arts and entertainment, science and technology, sports, and business development and will be representing you and your business at special events all over the continent. With your ads on Africangriot.net, your business will successfully reach a diverse target audience that includes highly educated Africans across the globe such as business executives, travelers and tourists, government and private agencies, international development organizations, and NGOs. Rest assured that your business will be in competent hands with Africangriot.net spearheaded by Bill Burke, President/Managing Editor and Maya Padmore, Director of Sales & Marketing. An international journalist, Bill brings a wealth of experience as producer for CNN International's Your World Today, World News Asia and World News Europe, and award-winning Inside Africa, the network’s popular weekly magazine program about news and life on the African continent. He is widely traveled across Africa and has expert knowledge of the dynamics of African politics, issues, cultures and challenges. An accomplished communications and marketing executive, Maya Padmore is a natural leader in innovation, creativity, and specialized planning. With more than 10 years in the public relations and marketing industry, Maya has represented leading corporations like BET London and MTV Africa in the diverse fields of broadcast, entertainment, and international business. Her unique global expertise in marketing, communications, organization, planning, and business development stems from a diverse ethnic and cultural background, and her years spent internationally on four continents. We look forward to your business being a part of a long-overdue change that is coming to Africa today. Don't miss out on this opportunity to show the world where you come from, who you really are, and what you have to offer.

Africangriot.net The new voice of Africa.

Please feel free to contact us with any questions at CONTACT INFO HERE. Sincerely, SIGN


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Sales Letter, Copywriting by Teri Weefur - Issuu