ROCKY TOP JERSEYS HOBBS, NM
M r . B u s t e r G o f f g r e w u p i n P o r t a l e s , N e w
M e x i c o . H i s d a d w a s a l a r g e h e r d m a n a g e r f o r
d a i r i e s i n N e w M e x i c o a n d M e x i c o . M r . G o f f
m e t h i s w i f e , B e v e r l y i n c o l l e g e a t E a s t e r n
N e w M e x i c o U n i v e r s i t y , w h i l e t h e r e o n a
b a s k e t b a l l s c h o l a r s h i p . H e l i v e d i n
A l b u q u e r q u e f o r a w h i l e a n d w o r k e d f o r t h e
P r i c e D a i r i e s . I n 1 9 7 1 , t h e y m o v e d t o H o b b s ,
N e w M e x i c o . B e s i d e h i s d a d a n d b r o t h e r , t h e y
b o u g h t a s m a l l c a s h a n d c a r r y d r i v e - t h r u . F o r
t h e n e x t 2 5 y e a r s t h e y m i l k e d 1 0 0 - 2 0 0 c o w s ,
b o t t l i n g m i l k a n d s e l l i n g i t a t t h e i r d r i v e - t h r u ,
m u l t i p l e s t o r e s i n t o w n , a n d a h o m e d e l i v e r y
s e r v i c e . T h e y b o t t l e d t h e i r m i l k i n b o t h g l a s s
a n d p l a s t i c a n d e v e n e x p a n d e d t o a v a r i e t y o f
f l a v o r s . A f e w o f t h e f l a v o r s c o n s i s t e d o f
b a n a n a , s t r a w b e r r y , a n d r o o t b e e r - w i t h
t h e i r c h o c o l a t e m i l k b e i n g a f a n f a v o r i t e .
B u s t e r b u i l t e i g h t d a i r i e s i n t h e a r e a a n d
o f f e r e d a l e a s e p u r c h a s e o n t h e m . I n 1 9 9 8 , h e
b u i l t t h e c u r r e n t G o f f D a i r y l o c a t i o n . T h i s
f a c i l i t y i s c u r r e n t l y 5 , 5 0 0 H o l s t e i n s i n a
d o u b l e 5 0 a n d a d o u b l e 1 6 p a r a l l e l b a r n .
A r o u n d 2 0 0 6 , h e f e l l i n l o v e w i t h t h e j e r s e y
b r e e d a n d i t s p e o p l e ! R o c k y T o p J e r s e y s D a i r y
w a s b u i l t a r o u n d t h e s a m e t i m e . T o d a y t h e y ’ r e
c u r r e n t l y m i l k i n g 5 , 0 0 0 h e a d i n a 7 2 s t a l l
r o t a r y . M r . G o f f h a s a p a s s i o n f o r g e n e t i c s
a n d d o e s e x t e n s i v e I V F , h e h a s a l s o s o l d m a n y
J e r s e y b u l l s a n d h e i f e r s t o b u l l s t u d s . H e
e n j o y s e x h i b i t i n g h i s j e r s e y s a t N a t i o n a l
S h o w s . H e h a s b e e n n o s t r a n g e r t o t h e
c o m m u n i t y a s h e h a s s e r v e d o n n u m e r o u s
b o a r d s ; L e a C o u n t y C o m m i s s i o n e r , D a i r y
P r o d u c e r s o f N e w M e x i c o , C O B A S e l e c t S i r e s ,
a n d c u r r e n t l y D a i r y F a r m e r s o f A m e r i c a .
Milk Barn Type: Rotary
Dry Tubes Used: Spectramast DC
All Cows have been individually sampled for Staph and Mycoplasma
Rocky Top Jerseys is on weekly bulk tank surveillance for HPAI Full Dairy Comp 305 Records available and electronically transferred All cows are Tb tested and ready to ship
Ship Window: Thursday May 14th - Sunday May 17th, 2026 (Pending Receiving State’s entry requirements)
SIRES ON COWS SELLING INCLUDE: 614J1876 COLGATE, 507J1699 PINE, 550J1947 CORSAIR, 614J2929 SKALSKI, 507J2054 CHEKHOV, 507J2022 OVERALLS, 507J1726 STARLORD, 200J10001 CRAZE, 550J5081 MAVERICK, & 614J2083 SEISMIC
SERVICE SIRES INCLUDE: 614J222 INXS, 507J2196 KASKADE, 550J2188 AXWELL, 507J2221 COLLEGE, 507J1980 KAMAKAZI, 507J2227 ODESZA, 507J2280 CORONA, 507J2400 WOODAZ, 614J2410 TRAVIS, 614J2449 BRAILLE, 2AN613, 2AN705, 2AN10001, 2AN650, & 2AN619
Herd stats: 64 LBS MILK AVG, 5.05 FAT, 3.75 PRO, 91,000 SCC
Rocky Top Jerseys location: 5770 Mallard Lane Hobbs, NM, 88240
(Call a TLAY Dairy Video Sales Representative to set up an appt to preview the cows)
Sale Location: Overton Hotel & Conference Center 2232 Mac David Lane, Lubbock, TX, 79401
Comments: After years of building one of the most respected Jersey herds in the nation, Buster Goff has decided to reduce the size of his milking herd. What a great opportunity to invest in some fine genetics from a very well respected and highly regarded Jersey breeder. Rocky Top Jerseys has contributed to the Jersey breed with years of dedication to genetic advancement and placed several bulls into stud. We have sorted these cattle for buyer satisfaction. Only 1st and 2nd lactation cows are offered sorted by days in milk and days carry calf. No doubt, you will walk away from this sale wishing we had more of these girls to offer.
Cattle sell with a 7 day guarantee. (Seven days from the sale date). Should you have any issues please notify TLAY Dairy Video Sales within that time frame. TLAY Dairy Video Sales and Rocky Top Jerseys want every buyer to be satisfied and stand behind these cattle 100 percent.
We would like to reiterate that ALL cows have been individually sampled negative for staph and mycoplasma. Additionally Rocky Top Jerseys has been voluntarily enrolled in weekly bulk tank surveillance for HPAI.
Lastly we want to thank Buster and Beverly Goff and their family for the opportunity to merchandise this impeccable set of Jersey Cows.
SCAN
LOT 1 - RED 50 HD JERSEY 1ST LACTATION FRESH
AVG DIM: 42 (RANGE: 29-63) AVG MILK: 51LBS
https://vimeo.com/1189406000
LOT 2 - ORANGE 50 HD JERSEY 1ST LACTATION FRESH/SERVICED
AVG DIM: 91 (RANGE: 64-112) AVG MILK: 53LBS
https://vimeo.com/1189406101
PRICE:$
LOT 3 - YELLOW 50 HD JERSEY 1ST LACTATION SERVICED/SHORT PREGS
AVG DIM: 154 (RANGE: 117-209) AVG MILK: 55LBS
35% CONF. PREG - AVG DCC ON PREGS: 63 (SERVICE SIRES : 55% SEXED - 45% ANGUS)
https://vimeo.com/1189406183 PRICE:$
LOT 4 - GREEN 50 HD JERSEY 1ST LACTATION PREGNANT
AVG DIM: 180 (RANGE: 142-240) AVG MILK: 54LBS
AVG DCC: 77 DUE: 11/21/26-12/11/26 ( SERVICE SIRES: 50% SEXED - 50% ANGUS)
https://vimeo.com/1189406639
LOT 5 - BLUE 50 HD JERSEY 1ST LACTATION PREGNANT
AVG DIM: 195 (RANGE: 167-252) AVG MILK: 51LBS
PRICE:$
AVG DCC: 100 DUE: 10/29/26-11/20/26 (SERVICE SIRES: 80% SEXED - 20% ANGUS)
https://vimeo.com/1189406664
LOT 6 - PINK 50 HD JERSEY 1ST LACTATION PREGNANT
AVG DIM: 231 (RANGE: 188-315) AVG MILK: 52LBS
PRICE:$
AVG DCC: 127 DUE: 9/27/26-10/27/26 (SERVICE SIRES: 60% SEXED - 40% ANGUS)
https://vimeo.com/1189406913
LOT 7 - TEAL 50 HD JERSEY 1ST LACTATION PREGNANT
AVG DIM: 259 (RANGE: 219-329) AVG MILK: 50LBS
PRICE:$
AVG DCC: 158 DUE: 8/30/26-9/25/26 (SERVICE SIRES: 55% SEXED - 45% ANGUS)
https://vimeo.com/1189406947
LOT 8 - WHITE 50 HD JERSEY 1ST LACTATION PREGNANT
AVG DIM: 281 (RANGE: 249-319) AVG MILK: 48LBS
PRICE:$
AVG DCC: 185 DUE: 7/30/26-8/29/26 (SERVICE SIRES: 65% SEXED - 35% ANGUS)
https://vimeo.com/1189407041
PRICE:$
LOT 9 - LIME 46 HD JERSEY 2ND LACTATION FRESH/SERVICED
AVG DIM: 76 (RANGE: 32-113) AVG MILK: 73LBS
https://vimeo.com/1189407116
LOT 10 - RED 46 HD JERSEY 2ND LACTATION SERVICED/SHORT PREGS
AVG DIM: 130 (RANGE: 115-147) AVG MILK: 67LBS
15% PREG - AVG DCC: 54 ON PREGS
https://vimeo.com/1189407195
LOT 11 - ORANGE 46 HD JERSEY 2ND LACTATION SERVICED/SHORT PREGS
AVG DIM: 168 (RANGE: 134-235) AVG MILK: 65LBS
70% CONF. PREG - AVG DCC: 70 ON PREGS (SERVICE SIRES: 55% SEXED - 45% ANGUS)
https://vimeo.com/1189407605
LOT 12 - YELLOW 46 HD JERSEY 2ND LACTATION PREGNANT
AVG DIM: 208 (RANGE: 132-308) AVG MILK: 61LBS
AVG DCC: 111 DUE: 9/29/26-11/23/26 (SERVICE SIRES: 55% SEXED - 45% ANGUS)
https://vimeo.com/1189407634
LOT 13 - GREEN 46 HD JERSEY 2ND LACTATION PREGNANT
AVG DIM: 257 (RANGE: 221-315) AVG MILK: 57LBS
AVG DCC: 157 DUE: 8/30/26-9/28/26 (SERVICE SIRES: 40% SEXED - 60% ANGUS)
https://vimeo.com/1189407726
LOT 14 - BLUE 46 HD JERSEY 2ND LACTATION PREGNANT
AVG DIM: 274 (RANGE: 248-330) AVG MILK: 53LBS
PRICE:$
AVG DCC: 184 DUE: 8/6/26-8/29/26 (SERVICE SIRES: 45% SEXED - 55% ANGUS)
https://vimeo.com/1189407768
PRICE:$
LOT 15 - PINK 48 HD JERSEY COMING 2ND LACTATION DRY COWS (SOME IN GROUP FILMED RIGHT BEFORE DRY OFF - LEG BANDS ARE STANDARD FOR DRY COWS) DUE: 6/7/26-7/28/26 (SERVICE SIRES: 89% SEXED - 11% ANGUS)
https://vimeo.com/1189407853
LOT 16 - TEAL 46 HD JERSEY COMING 3RD LACTATION DRY COWS (FILMED RIGHT BEFORE DRY OFF)
DUE: 6/13/26-7/21/26 (SERVICE SIRES: 55% SEXED - 45% ANGUS)
https://vimeo.com/1189407871
PRICE:$
PRICE:$
LOCKED FILM
LOTS 1-2: https://vimeo.com/1189421321
LOTS 3-5: https://vimeo.com/1189421339
LOTS 6-8: https://vimeo.com/1189421382
LOTS 9-12: https://vimeo.com/1189421749
LOTS 13-16: https://vimeo.com/1189421881
NOTES
NOTES
NOTES
2 3 4
HEAD OVER TO WWW.TLAYDAIRYVIDEOSALES.COM
FIND THE GREY BOX AND CLICK REGISTER TO BID HERE
YOU WILL BE TAKEN TO CCI.LIVE
OUR NEW BIDDING PLATFORM IS CCI.LIVE YOU WILL NEED TO REGISTER/CREATE AN ACCOUNT
CREATE NEW ACCOUNT
FILL OUR YOUR INFO AND CREATE A LOG IN YOU WILL NEED TO CHECK YOUR EMAIL & VERIFY YOUR ACCOUNT
FIND SALE ON CALENDAR
YOU WILL FIND THE SALE LISTED ON THE CCI LIVE CALENDAR. CLICK THE ORANGE LINK AND IT WILL TAKE YOU TO THE SALE PAGE
YOU ARE NOW REGISTERED TO BID. YOUR BIDDER # WILL BE SHOWN AND YOU ARE READY TO BID & BUY!
Turlock Dairy Video Sale
Terms and Conditions
Each Bidder must be registered and have a buyers number for the sale. Buyer expressly agrees to adhere to these Auction Terms and Conditions.
The Auctioneer reserves the right to reject any and all bids.
If a dispute arises between two or more bidders, the Auctioneer may immediately put the lot up for sale again and resell to the highest bidder. The decision of the Auctioneer shall be final and absolute.
The record of the Auctioneer and the Clerk will be taken as final in the event of any dispute.
Payment is due at or before the shipment date via check or wire transfer. Some delayed deliveries will require a per head deposit which will be disclosed prior to the sale of said lot/s.
All dairy females are sold to be checked for pregnancy status and soundness inside. All milk cows sold to be sound of udder unless otherwise stated. In the case of bred heifers or springing heifers, lots will be guaranteed to deliver exactly as described by the Auctioneers/s sale day. Any and all sale day announcements supersedes any printed/cataloged information. Also all springers and bred heifers to be titted by buyer or a representative immediately upon arrival to buyer. If this does not happen, TLAY Dairy Video Sale cannot and will not be liable for any issues arising after arrival. All open and breedable heifers to be sold guaranteed as such, unless otherwise stated.
All Dairy Management Records to be transferred (when available and represented as such) with TLAY Dairy Video Sale coordinating the transfer. Any/all Breed Association Registration information to be transferred when applicable with the assistance of TLAY Dairy Video Sale, any expense to be pre-determined prior to sale otherwise transfer will be at the expense of the buyer.
Interstate shipments; Negative TB test and Brand Inspection to be the responsibility of the seller with TLAY Dairy Video Sale assistance. In the event of additional health testing as per receiving state requirements, these tests to be administered under the supervision of TLAY Dairy Video Sale at the expense of the buyer.
Trucking: Cost of trucking is the responsibility of the buyer. TLAY Dairy Video Sales will facilitate the scheduling as well as recommend the use of a preferred hauler but all cattle are sold at final price on the auction block with trucking not included in that figure.
Warranties; Seller warrants clear title of all animals marketed through TLAY Dairy Video Sale. Each animal is sound and healthy in every respect unless otherwise noted in the catalogue or announced by the Auctioneer. Every precaution will be taken to represent the physical condition of each animal exactly as it is known. Any issues to be brought up by the buyer to TLAY Dairy Video Sale representative on the day of shipment or in the buyers absence at the shipment the day of receipt of the cattle. Any delay in this transaction will result in TLAY Dairy Video Sale NOT liable for such issues. Heifers sold open/breedable or confirmed pregnant cows/heifers are in no way guaranteed as to the condition of their udders following calving.
Sellers and TLAY Dairy Video Sale guarantee to represent all cattle offered via video auction to be as accurate and transparent as possible with the information they respectively obtain.
