Q2 FY 25-26 All data reflects 10/1/25 -12/31/25
TULSA ON TOUR
FILM/TV PRODUCTIONS
PROJECTS ASSISTED: Q = 16 | CUMULATIVE = 26
252
24
86
$4.6M
Musicians Assisted
Production Days
Local Spend
FY 25-26
10/1/25-12/31/25
Total Crew
PRODUCTIONS ASSISTED | TOTAL PRODUCTIONS SHOT: 16
65
Q2
Source: Reel Scout
Tour Dates
3
1
10
1
$5,500
Feature (Indie)
Commercials
Short
Music Video
1
1
TV / Documentary Reality
Funds Granted
LODGING
HOTEL CLASS
HOTELS
ROOMS
EVENT SALES LEADS 67
161
286
Q
Cumulative
Goal
INVENTORY
Luxury/Upper Upscale
9
2,167
Source: STR; All performance metrics are running 12-month averages.
Upscale/Upper Midscale
84
8,727
Midscale/Economy
106
6,687
Multi-year
3
Expo Square
Tulsa (All)
199
17,581
Arvest Convention Center
17
Event Attendees
61,025
Amateur Sports
6
Potential Room Nights
51,393
PERFORMANCE BY CLASS HOTEL CLASS
OCCUPANCY
YOY %
ADR
YOY %
REVPAR
YOY %
Luxury/Upper Upscale
62.5%
4.0
$147.11
4.0
$91.97
8.2
Upscale/Upper Midscale
59.7%
2.9
$111.57
0.1
$66.63
3.0
Midscale/ Economy
47.9%
5.8
$64.44
3.0
$30.88
8.9
Tulsa (All)
55.6%
3.9
$101.13
1.2
$56.21
5.1
5
62,170
74,997
175,000
Booked Room Nights
Cumulative
Goal
BUSINESS LOST
HISTORICAL PERFORMANCE
38
56,584
$28,394,275
Events
Room Nights
Estimated Direct Spending
NOV-22
NOV-23
NOV-24
NOV-25
TOP REASONS AND NUMBER OF EVENTS:
Occupancy
54.5%
55.2%
53.5%
55.6%
ADR
$94.35
$98.89
$99.98
$101.13
Client's board preferred alternate destination - 4
RevPAR
$51.40
$54.61
$53.47
$56.21
$49,716,570 Cumulative
$64,627,753 Q
$86,602,598 Cumulative
EVENT ORGANIZER SURVEYS 35 Organizers Surveyed
9
*NET PROMOTER SCORES (NPS) SCALE OF -100 TO 100
56
78
Would you recommend Would you recommend working with Tulsa Regional T UL S A R E GION A L hosting T OUR ISinMTulsa? Tourism?
Number of Responses
ESTIMATED ECONOMIC IMPACT FOR 37 EVENTS BOOKED (Q ONLY) 72 EVENTS BOOKED FY TD
$1,790,812 Q
$2,365,880 Cumulative
LOCAL SALES TA X GENER ATED
Q
Event cancelled - 3
STATE SALES TA X GENER ATED
$37,085,232
Source: Destinations International Event Impact Calculator
TOTAL ECONOMIC IMPAC T
DIRECT ECONOMIC IMPACT
ECONOMIC IMPACT
Preferred dates not available - 3
$1,599,792 Q
$2,113,519 Cumulative
VISITORS CENTER DATA 521
1,124
45
Walk-Ins
Visitors
Partner Publications Available Onsite
12
41 TX, KS, CA
Non-US States Countries and D.C.
Top 3 States Outside of Oklahoma
Q 1 F Y 2 4 -2 5
Q2 FY 25-26 All data reflects 10/1/25 - 12/31/25
ADVERTISING ACTIVITY CAMPAIGN
RUN
GEO
Capital Cruise Phase 1 10/1-10/3
AR: NW AR AZ: Flagstaff IL: Chicago MO: Joplin, Springfield, St. Louis NM: Albuquerque, Santa Fe NV: Las Vegas OK: OKC $: TID
Indigenous Roots American History Symposium 10/1-10/3 MO: St. Louis TX: Dallas $: TID
Korn Ferry Tour Compliance Solutions Championship 10/1-10/4 AR: NW AR KS: Wichita OK: OKC $: TID
Pinto Horse Association of America Color Breed Congress 10/1-10/30 OH: Columbus OK: OKC TX: Ft. Worth
All ad campaigns shown only during quarter. Some campaigns extend past this timeline and will be re ected in next quarterly report. FUNDING SOURCE
Capital Cruise Phase 2 10/10-12/31
AR: NW AR IL: Chicago KS: Wichita MI: Detroit MN: St. Paul
MO: Branson, Kansas City OK: OKC TX: Dallas $: TID
Arabian Horse Association US Nationals 10/13-10/22
KS: Wichita OK: OKC TX: DFW $: TID
Tulsa Ballet's Giselle 10/13-10/31
MO: Joplin, Kansas City OK: OKC $: TID
Dia de los Muertos Arts Festival 10/21-10/31
AR: NW AR OK: OKC $: TID
$: TID
Cold Turkey Mountain Bike Festival 10/1-11/7 AR: Bentonville MO: Kansas City OK: OKC $: TID
How the Grinch Stole Christmas! The Musical 10/1-11/14 AR: Ft. Smith, NW AR MO: Joplin OK: OKC $: TID
Tulsa Ballet's The Nutcracker 11/17-12/15
AR: Ft. Smith, NW AR MO: Joplin, Springfield $: TID
Nutcracker Festival 11/21-12/4
MO: Springfield OK: OKC $: TID
ADVERTISING PERFORMANCE
EARNED MEDIA
Sources: Google Ad Network/META/Octane
DI S P L AY A D NE T W O R K
95,733
1.84%
Impressions
Clicks
CTR
249
17
6.83%
Impressions
Clicks
CTR
4,140,252
50,789
1.23%
Impressions
Clicks
CTR
V ID E O
SOCIAL
5,197,794
SEARCH
Source: Muck Rack
n/a
n/a
Impressions
Uniques
2,122,021,935 Total UVM* for TRT brands
$19,628,703.00 Total ad value equivalency for TRT brands
KEY TULSA COVERAGE • • • • • •
• • • • • • •
Convention South Dailymotion Islands Oklahoma Magazine Our Sports Central Sports Travel Magazine
The Oklahoman TODAY Yahoo Yahoo Entertainment Wall Street Journal National Geographic New York Times
*UVM= Unique Visitors Monthly
EVENTS & VISITORS GUIDE PERFORMANCE Source: ISSUU
FA L L /WIN T ER 2025 R E SULT S :
18,482
1,248
154
Total digital impressions
Total amount of reads
Total amount of clicks
SOCIAL MEDIA Source: Sprout Social
24,188 +28.2%
14,203 +3.8%
4,000 +0.3%
29,005 +14.7%
11,004 +4.8%
1,240 +0.4%
5,013 +4.8%
WEBSITE 268,457
Users
Sessions
218,869
491,675
New Users
Pageviews
-59.53% Users
-59.40% New Users
-59.2% Sessions
-49.71% Pageviews
VS PREV Y
221,690
VS PREV Q
CURRENT
Source: Google Analytics
-57.00% Users
-57.31% New Users
-57.92% Sessions
-59.35% Pageviews Q2 FY 25-26 All data reflects 10/1/25 - 12/31/25