FY 22/23 7/1/22 - 6/30/23
FY 22/23 7/1/22 - 6/30/23
2
Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)
Fiscal Performance At A Glance................ 4 Wins & Accolades...................................... 8 MOMENTUM Private Fund Recap............ 10 Promotes leisure travel to/ within Tulsa and the region and facilitates Tulsa’s official visitor center.
Budget.................................................... 14 Return On Investment.............................. 16 Governance & Oversight.......................... 18
Proactively wins, secures and services meetings, conventions and other professional events for Tulsa and the region.
Facilitates and operates Tulsa Run as well as amateur and professional sporting events for Tulsa and the region. * PHOTOGRAPHY SUPPLIED BY: Promotes Tulsa as a music, film and creative destination through programs like Film Tulsa and Play Tulsa Music and serving as the official film commission.
CreeseWorks Neek Films Phil Clarkin Photography Tyler Layne Photography
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Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)
Important stats snapshot
4
Goal: Actual:
260 371
Goal: Actual:
140,000 201,820
Goal Total: Actual Direct: Actual Total:
$203,500,000 $183,444,642 $317,282,900
Source: Simpleview
Source: Reel Scout
PRODUCTIONS ASSISTED
33
376
$20,965,990
184
Projects Assisted
Production Days
Local Spend
Total Crew Reported
BREAKDOWN OF PROJECTS
9
4
4
2
1
Commercials/ PSAs
Documentary
Feature Films
Music Videos
Other
5
3
2
3
Reality/ Docudrama
Short
Still Shoot
Television
5
THE OFFICIAL
tulsa
VISITOR GUIDE
Source: ISSUU
SUMMER 2022
The Official Tulsa Visitor Guide continued its quarterly cadence of selling Tulsa in print and digitally. With upgrades to distribution, this guide is available for events attendees and visitors in town at venues, hotels and attractions - as well as statewide at all TravelOK’s 9-visitor center stop programs.
Summer Weekend Adventures What’s Hot in T-Town - Pg. 4
Courtesy of Tyler Layne Photography.
PRODUCED BY:
Patio Dining
Think Outside the Restaurant - Pg. 14
Tulsa Comes To Life
Augmented Reality Goes BIG - Pg. 28
v 5/31/2022
PART OF:
visittulsa.com
Summer 2022 results:
Fall 2022 results:
digital 24,373 Total impressions
digital 66,043 Total impressions
amount 11,604 Total of reads
amount 9,645 Total of reads
amount 468 Total of clicks
amount 790 Total of clicks
THE OFFICIAL
tulsa
VISITOR GUIDE SUMMER 2023
Summer Events in Tulsa
What’s Hot in T-Town - Pg. 6
Photo of John Hope Franklin Reconciliation Park. Courtesy of Tulsa Remote.
PRODUCED BY:
6
PART OF:
Outdoor Hangouts Sip in Style - Pg. 12
Meat & Greet
Discover Tulsa BBQ - Pg. 14
v 6/1/2023
visittulsa.com
Winter 2022/23 results:
Spring 2023 results:
Summer 2023 results:
digital 131,033 Total impressions
digital 47,366 Total impressions
digital 16,013 Total impressions
amount 10,139 Total of reads
amount 7,025 Total of reads
amount 3,491 Total of reads
amount 405 Total of clicks
amount 543 Total of clicks
amount 209 Total of clicks
Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)
Source: Sprout Social Source: Google Analytics
CURRENT FOLLOWERS
7/1/22 to 6/30/23
GROWTH
% INCREASE
Website Performance
941,614
7,105
3,060
76%
11,584
2,873
33%
TOTAL:
18,689
5,933
109%
from 7/1/22 to 6/30/23
TOTAL USERS
942,871
Total new users
1,193,421 Total sessions
CURRENT FOLLOWERS
7/1/22 to 6/30/23
GROWTH
% INCREASE
1,724,917 Total pageviews
TOTAL:
3,406
399
13%
1,031
192
23%
4,437
591
36%
Website Performance
Q1/2 (Jul 1-Dec 31, 2022) vs Q3/4 (Jan 1-Jun 30, 2023)
925.09% USERS GROWTH
CURRENT FOLLOWERS
7/1/22 to 6/30/23
9,591
1,935
25%
6,438
1,347
26%
TOTAL:
16,029
3,282
51%
GROWTH
% INCREASE
937.82% New user growth
994.95% Sessions growth
765.71%
Pageviews growth
7
GELLER BO SS RO 78 77 N 79 M O 80 ROS N MO 81 82
Tulsa’s bragging rights
83 R
REDBUD AWARD
EVENT MARKETING CAMPAIGN OF THE YEAR
Oklahoma Travel Industry Association
Sports Events & Tourism Association
Tourism Organization of the Year Large Budget Organization
Population: 500,000 and above
TULSA REGIONAL TOURISM
REDBUD AWARD Oklahoma Travel Industry Association Best Brochure or Publication ($10,000 or More Budget) TULSA VISITORS GUIDE WINTER 2022/23 EDITION
2023 NCAA WRESTLING CHAMPIONSHIPS
BEST PLACES TO LIVE AND WORK AS A MOVIEMAKER 2023 MovieMaker Magazine Population: 250,000 and above #19 (BIG CITIES)
SILVER LINK AWARD
CHAMPIONS OF ECONOMIC IMPACT IN SPORTS TOURISM 2022
Public Relations Society of America Tulsa Chapter
Sports Destination Management Large Market 2022 Events
Creative Collateral
2022 PGA CHAMPIONSHIP
TULSA VISITORS GUIDE FALL 2022 EDITION
SILVER LINK AWARD Public Relations Society of America Tulsa Chapter Special Event
CHAMPIONS OF ECONOMIC IMPACT IN SPORTS TOURISM 2022 Sports Destination Management Innovations in Sports Tourism USA BMX LEGACY NATIONALS
TULSA REGIONAL TOURISM 2022 ANNUAL MEETING
BEST RUN COURSE 2022
SPORTS COMMISSION OF THE YEAR 2023
Global Athletes’ Choice Awards
Sports Events & Tourism Association
IRONMAN CERTIFIED PIEDMONTESE IRONMAN TULSA
Population: 500,000 and above TULSA SPORTS COMMISSION
THE COZIEST HOTEL FIREPLACES AROUND THE WORLD Hotels Above Par Hand-Picked Hotels & Rentals TULSA CLUB HOTEL
8
OW L SS RO N IC A
SS A N IC A N IC O M
RO SS
Tulsa Regional Tourism Annual Report FY 22/23
Source: Meltwater / Muck Rack
“15 PERFECT SPRING ROAD TRIPS FOR WHEN YOU NEED TO ESCAPE DALLAS” THRILLIST 3/21/2023
(July 1, 2022 - June 30, 2023)
“8 BLACK CULTURE AND HISTORY MUSEUMS TO VISIT ACROSS THE US” TRIPADVISOR 1/13/2023
5,617,554
$45,039
125,263,247
$1,158,685
Impressions
Ad Value Equivalency
Impressions
Ad Value Equivalency
“BEST FAMILY VACATION IDEAS: MOST AFFORDABLE CITIES FOR FAMILIES”
“CAIN’S BALLROOM IS THE SOUTH’S BEST MUSIC VENUE IN OKLAHOMA”
FORBES ADVISOR 5/8/2023
SOUTHERN LIVING 3/7/2023
72,897,424
$674,301
12,263,146
$113,434
Impressions
Ad Value Equivalency
Impressions
Ad Value Equivalency
“TULSA, OKLAHOMA: A WEEKEND OF THINGS TO DO” NEW YORK MAG/THE STRATEGIST 1/17/2023
9,470,583
$87,602
Impressions
Ad Value Equivalency
“ENJOY MUSIC-CENTRIC ATTRACTIONS, ROUTE 66 AND GLOBAL FOOD IN TULSA, OKLAHOMA” USA TODAY 8/8/2022
68,353,209
$632,267
Impressions
Ad Value Equivalency
“15 BEST PLACES TO TRAVEL TO IN FEBRUARY” GOOD HOUSEKEEPING 12/12/2022
41,485,611
$383,742
Impressions
Ad Value Equivalency
9
A private investment fund recap (CY 2019-2023) Source: Simpleview
10
47
174,497
171,640
Events Hosted
Room Nights
Event Attendees
$9.23M
$220.4M
$378.5M
Total Local Taxes Generated
Direct Spending by Visitors
Total Economic Impact
$1.43
$34.26
$58.84
Total Local Taxes Generated
Direct Spending by Visitors
Total Economic Impact
Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)
⚪ 100x Reining Classic (2023) ⚪ American Farrier’s Association Annual Convention (2019)
⚪ National Snaffle Bit Association Show Your Colors Multiple Breed Show & World Championship Show (2019-National Snaffle Bit Association World Championship Show & Breeders Championship Futurity (2022, 2023)
⚪ American Holistic Nurses Association Annual Conference (2019)
⚪ North American Deer Farmers Association Annual Conference (2019)
⚪ Appaloosa Horse Club National Appaloosa Show & World Championship Appaloosa Youth Show (2021)
⚪ Oklahoma Reining Horse Association Oklahoma Ride & Slide Show and Derby (2019, 2020)
⚪ Arabian Horse Association Annual U.S. National Arabian & Half-Arabian Championship Show (2019-2023)
⚪ Pinto Horse Association of America Pinto World Championship Show (2019, 2021, 2022, 2023)
⚪ Arabian Horse Association National Convention (2019)
⚪ Pinto Horse Association of America Color Breed Congress (2019-2021)
⚪ BIG 12 Wrestling Championships (2022)
⚪ Pony Of The Americas Club National Congress (2019, 2020, 2021, 2023)
⚪ Breeder’s Invitational (2019, 2021, 2022, 2023) ⚪ Certified Oklahoma Bred Association Oklahoma Bred Swine Exposition (2022)
⚪ Red Clay Studios Love at the Christmas Contest (Film production, 2021) ⚪ Tulsa Reining Classic (2019, 2021, 2022)
⚪ Certified Piedmontese IRONMAN Tulsa (2022, 2023) ⚪ International Equine Judges Seminar (2019, 2020, 2023) ⚪ Kansas Paint Horse Association Paint Horse Congress (2019, 2020) ⚪ National Reining Breeders Classic South Central Affiliate Regional Championship (2020)
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A sincere thanks to our investors. Ambassador Hotel Tulsa American Airlines Arvest Bank ASM Global Bama Companies Bank of Oklahoma Bill Knight Automotive Group Blue Cross And Blue Shield Of Oklahoma Case & Associates Properties, Inc. Central Bank of Oklahoma
12
Cherokee Nation Businesses, LLC
FC Tulsa
Commerce Bank
Frederic Dorwart, Lawyers PLLC
Cox Communications
GableGotwals
Davis H. Elliot Co
Gallagher
Doerner, Saunders, Daniel & Anderson, LLP
GH2 Architects, LLC
Don Thornton Automotive Group DoubleTree by Hilton Hotel Tulsa - Warren Place Drummond Communications Expo Square
H.A. & Mary K. Chapman Charitable Trust Hyatt Regency Tulsa JD Young Jim Norton Toyota Justin Thompson Restaurants
Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)
LDF Sales & Distributing, Inc.
T.D. Williamson
Luxa Enterprises, LLC
The Philbrook Museum Of Art, Inc.
Mabrey Bank Magellan Midstream Partners, L.P. Mahogany Prime Steakhouse Marshall Brewing Company Matrix Service Company
TTCU Federal Credit Union Tulsa Airports Improvement Trust Tulsa Drillers Baseball Tulsa Tech
McNellie’s Group
Tulsa Zoo Management, Inc.
Michael Peyton, Attorney
Unifirst Corp.
Nabholz Corporation
University Of Tulsa
NPI
USA BMX
ONE Gas, Inc.
Webco Industries, Inc.
ONEOK Inc. Osage Casinos Promise Hotels
Welltown Brewery WeStreet Credit Union
Public Service Company of Oklahoma Regent Bank River Spirit Casino Resort SeneGence International SJS Hospitality Southern Hills Country Club Stinnett & Associates, LLC
13
A look at lodging tax budget breakdown (contractor’s fee)
14
Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)
$4,200,184.98
$2,011,376.94
$71,356.68
Lodging Tax Revenue Appropriation
Attendance/Room Rebates/Other
Mohawk Revenue
$126,969.77
$779,738.10
$386,616.73
Committed Sponsorship Revenue
Momentum and Investor Revenue
QEA Revenue
$7,576,243.20 Total Revenue
Total Event Incentives and Expenses Meeting or Event Services Travel and Hosting Marketing
$1,020,106.46 $365,971.71 $3,267,230.29
Printing Costs
$33,812.25
Compensation
$1,573,156.78
Rent
$92,184.72
Office Expense
$135,929.14
Professional Fees
$464,782.20
Education, Professional Development, Seminars
$41,715.32
Dues and Subscriptions
$46,071.11
Support Costs
$475,187.81
Insurance
$27,080.57
Other Expenses
$33,014.84
TOTAL EXPENSES: Net Income (Loss)
$7,576,243.20 $(0.00)
15
A top-down look at our annual impact on the economy
16
Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)
Source: Simpleview
MONTH
DIRECT IMPACT
TOTAL IMPACT
Jul-22
$15,886,324.72
$27,673,456.86
BOK CENTER
Aug-22
$17,496,210.14
$28,618,974.60
Sep-22
$6,368,657.76
$11,104,846.07
Direct: $15,973,076 Total: $27,966,454
Oct-22
$21,701,693.34
$37,591,971.13
Nov-22
$18,746,644.91
$32,560,363.61
Dec-22
$4,143,717.14
$7,243,605.48
Jan-23
$21,913,390.88
$38,358,449.62
Feb-23
$7,842,830.24
$13,604,235.11
Mar-23
$22,752,970.15
$39,415,742.30
Apr-23
$12,208,266.75
$21,310,916.98
May-23
$25,024,830.87
$43,550,356.78
Jun-23
$19,168,101.54
$33,243,888.23
TOTAL
$193,253,638.44
$334,276,806.77
YEAR
DIRECT IMPACT
TOTAL IMPACT
2022
$31,917,474
$55,521,769
2023
$136,049,402
$234,659,987
2024
$13,514,613
$23,690,740
2025
$673,845
$1,173,432
2026
$460,807
$802,207
2027
$406,841
$707,201
2028
$421,663
$732,570
COX BUSINESS CONVENTION CENTER Direct: $18,033,287 Total: $31,429,944
EXPO SQUARE Direct: $83,019,930 Total: $142,436,265
MOHAWK SPORTS COMPLEX Direct: $10,409,134 Total: $18,083,244
Direct: $183,444,642 Total: $317,287,900
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Sincere thanks to the many volunteers and leaders who make what we do possible
18
Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)
Greg Gallant, Chair WeStreet Credit Union
Frauke Petersen, Chair, Tulsa Sports Commission
Karen Keith, Commissioner (rep 2023) Tulsa County
Kirk Hays
LUXA Enterprises
Arvest Bank
Mark Frie, Chair, Tulsa FMAC
Julio Badin
Tulsa Performing Arts Center
Aba Hammond
Gathering Place
Lindsay Hutchison
2022 Chair, TYPROS
Tulsa Zoo Management, Inc.
Angie Teel
Mark Andrus
ASM Tulsa
Expo Square
Anna America
Michael Feamster
City of Tulsa
Bob McGrew T.D. Williamson
Brian Paschal Lobeck Taylor Family Foundation
Brooke Hamilton
Nabholz Construction Corporation
Pete Patel Promise Hotels
Phil Armstrong Greenwood Rising
Rick Dickson
NPI Corp.
The University of Tulsa
Dan Sullivan
Ryan Craft
Grand River Dam Authority
FC Tulsa
David Stewart
Scott Andrews
MidAmerica Industrial Park
BOK Financial
Evan Falat
Scott Stulen
ASM Tulsa
Philbrook Museum of Art
Jackiez Gonzalez
Shane Fernandez
2023 Chair, TYPROS
USA BMX
James Cunningham
Stan Sallee, Commissioner (rep 2022)
Hyatt Regency Tulsa Downtown
Tulsa County
Jeff Stava
Tom Bloomfield
Tulsa Community Foundation
Don Thornton Automotive Group
John Hewitt Matrix Service Company
19
Renee McKenney
Kathleen Borgne
SVP, Tulsa Regional Chamber/ President, Tulsa Regional Tourism
Director Of Sales
Tim Chambers
National Sales Manager
Marlene Livaudais Kalee Tacker
Vice President, Destination Strategy & Marketing
National Sales Manager
Lauren Rogers Director Of Communications
Matt Stockman Vice President, Experience & Events
Joel Koester
Rachel Nogalski
Director Of Sports Sales
Destination Services Manager
Alex Brown
Patti Krausert
National Sports Sales Manager
Senior Director Of Research & Data Strategy
Leah Davis
Meg Gould
Executive Assistant
Executive Director
Natalie Bowling Manager
Tulsa Regional Tourism is an initiative of the Tulsa Regional Chamber. One West Third Street, Suite 100
20
Tulsa, OK 74103
VisitTulsa.com