WE LIVE FOR THIS LAND
WE LIVE FOR THIS LAND
ROOTED IN HISTORY
Texas & Southwestern Cattle Raisers Association was founded in 1877 by 40 cattlemen in Graham, Texas, to curb relentless cattle theft. Special Rangers continue to serve members, remaining a central focus of the association’s mission. Today, Texas & Southwestern Cattle Raisers Association has expanded to meet the evolving needs of cattle raisers and landowners alike. Through trusted advocacy, The Cattleman magazine, educational programs and practical resources, more than 28,000 members have come together to advance and protect the stewards of land and livestock in the Southwest.
CORE VALUES
Stewardship
Leave the land better than we found it
Courage
Do the right thing, no matter the consequence
Leadership
Be the leader in everything we do
Heritage
Honor the past while protecting the future
Integrity
Let character build trust
To advance and protect the stewards of land and livestock in the Southwest
speak
the land and its stewards
WE LIVE FOR THIS LAND
STRATEGIC PLAN
2023-2029
Ensure membership growth and financial stability
Lead on advocacy on all fronts
Engage potential and current members
Develop leaders
Lead on education to protect association’s mission
YEAR IN REVIEW
Ranchers, farmers, land stewards, wildlife managers, and those who live for this land raise high quality beef to feed families around the globe. We ensure these individuals have the tools and resources to succeed. We bring like-minded cattle raisers together throughout the year.
$126K
Raised to defend ranchers during the 89th Texas Legislative Session.
177.5K+
1040 pages in 2025 with over 177,500 copies mailed.
SIX AWARDS
Number of national awards received for The Cattleman Magazine.
CATTLE RAISERS INSURANCE
Full-service insurance agency for cattle raisers
Percentage of property and coverage lines increased 20%
28
Public Testimonies Delivered during the 89th Texas Legislative Session
11 Priority Bills Passed during the 89th Texas Legislative Session
21
Number of gatherings across Texas with more than 3,000 attendees. Topics covered included:
• TSCRA association updates
• New World screwworm
• Legislative updates
4,000+
attended, with 280+ vendors, Cattle Raisers Convention & Expo in Fort Worth.
Three members represented TSCRA during NCBA Young Cattlemen’s Conference.
RANCHING 101 12 Ranching 101 webinars offering participants practical, sound guidance on ranching tools and management practices. attendees reached through Ranching 101
2,300+
MEMBERSHIP SURVEY
27,981
Total membership count after 2025. 1,971 total number of new members, including students in 2025.
WHY DID YOU RENEW YOUR MEMBERSHIP?
6,470 $12.9M
Head of cattle recovered
733
Total cases conducted
Total value of property recovered
NWS RESPONSE
COMBATING NEW WORLD SCREWWORM
New World screwworm poses a significant threat to cattle raisers, wildlife managers and landowners. TSCRA has been tracking this pest since 2024 has dedicated time and resources to ensure its members are prepared in the event of an NWS incursion.
2025 Milestones
FOUNDING THE SCREWWORM COALITION OF TEXAS
TSCRA brought together 14 livestock, wildlife, equine and landowner organizations with a shared interest in protecting livestock producers against the growing threat of New World screwworm.
SECURING A TEXAS-BASED STERILE FLY FACILITY
TSCRA was instrumental in helping secure a Texas-based sterile fly facility. In addition to authoring a letter to the Office of Management and Budget urging federal funding, TSCRA leadership has attended USDA announcements, including the funding release and facility announcement at Moore Airfield Base.
LEGISLATION INTRODUCED AT FEDERAL LEVEL
TSCRA has supported two bills introduced by Texas Congressional members that aim address the threat of NWS. These bills range in scope but include preparedness and response enhancements and provide USDA the necessary support to increase sterile fly production, the only proven method to eradicate the pest.
BROOKE ROLLINS, U.S. Secretary of Agriculture
SCREWWORMTX.ORG
To support producers, landowners and wildlife managers, TSCRA led the launch of screwwormtx.org, a dedicated website developed alongside the Screwworm Coalition of Texas to provide timely updates, educational resources and guidance on NWS preparedness and response.
ARMED TSCRA MEMBERS WITH RESOURCES
TSCRA hit the road, bringing an educational program to more than 450 producers and landowners in Texas. Through three educational programs, TSCRA delivered practical herd protection strategies, guidance for working with veterinarians and proactive planning tools for both cattle and wildlife operations.
NEW WORLD SCREWWORM
450
Association sign-ons acquired by TSCRA for support of sterile fly production facility funding.
Producers reached through TSCRA-hosted NWS educational programs.
HILL COUNTRY FLOODING
RESPONDING TO THE CALL
In early July, historic flooding devastated the Texas Hill Country, claiming 137 lives and forever altering communities along the Guadalupe River. As waters rose 26 feet in 45 minutes, Texas & Southwestern Cattle Raisers Association Special Rangers began receiving calls. Within hours, leadership assembled two teams for immediate deployment. Thirteen special rangers packed their gear, prepared for uncertain conditions and headed toward the destruction — ready to serve wherever they were needed most.
Working alongside the Texas Department of Public Safety and emergency management officials, special rangers committed to seven days of search and recovery efforts. Their role extends far beyond cattle protection. It is about protecting communities.
Each day began with 7 a.m. briefings and ended after 12-plus-hour shifts combing miles of riverbanks, often waist-deep in silt and debris. Rangers used their knowledge of rural roads and properties to transport responders, identify access points and navigate terrain inaccessible to others.
13
$46K
Total Distributed in 2025 through TSCRA Disaster Relief Fund to Volunteer Fire Departments across the state that assisted in relief efforts.
Number of TSCRA Special Rangers on assignment amid Hill Country Floods.
CHIP AND TAWNIA KEENEY
Keeney Ranch opened its gates to house and feed the special rangers during deployment while they supported search and recovery amid floods in the Texas Hill Country.
LEADERSHIP DEVELOPMENT FOUNDATION
CULTIVATING THE NEXT GENERATION
The TSCRA Leadership Development Foundation is a 501(c)(3) nonprofit dedicated to cultivating the next generation of land and livestock stewards. Established in 2024 by Texas & Southwestern Cattle Raisers Association, the foundation delivers innovative programs, financial support and hands-on experiences to strengthen every segment of the beef value chain.
LA ESTANCIA RANCH RECEIVES FUNDING TO EXPAND BEEF OPERATION
La Estancia Ranch owned and operated by the Gonzalez family applied to the TSCRA Leadership Development Foundation Working Grant Program in 2025 to expand their Bastrop based direct-to-consumer beef business. Funding helped the family replace aging working pens, freeing up capital to be reinvested in the cattle herd, producing beef for the local community.
$553K
WORKING GRANT PROGRAM
In funding distributed to 22 applicants through the Working Grant Program in 2025. 200% increase in funds awarded from 2024 to 2025.
GILLY RIOJAS MEMORIAL INTERNSHIP PROGRAM
In March 2025, the Leadership Development Foundation launched the Gilly Riojas Memorial Internship Program, honoring Riojas’ legacy as the inaugural chairman of the TSCRA Leadership Development Committee and his dedication to expanding youth and young producer opportunities. The program connects emerging leaders with hands-on agricultural experience. In its first year, TSCRA hosted 35 interns across the Fort Worth and Austin offices and the annual Cattle Raisers Convention & Expo.
Interns hosted through the Internship Program in 2025.
GROWING BUSINESS SUPPORT & ENGAGEMENT
In December, TSCRA relaunched its Business Membership program with a tiered structure designed to better align companies that serve ranchers and landowners with the association’s mission. Whether operating locally or across multiple states, the updated model provides scalable opportunities for visibility, sponsorship and direct engagement.
Annual print or digital advertising credit
Annual event or sponsorship credit
Business Directory listing
Use of TSCRA Business Member logo
Business member display sign
Eligibility for the TSCRA Partner Program
Eligibility for the TSCRA Gilly Rojas Memorial Internship Placement Program
Eligibility to serve on TSCRA committees
Learn more about the program by visiting tscra.org/business
Enhanced visibility and engagement opportunities with TSCRA leadership
Access to aggregated member trends and industry intelligence
WE LIVE FOR THIS LAND
HOW MEMBER DOLLARS ARE SPENT
Membership dues are invested directly into the programs and services that protect and strengthen the industry. From supporting the Special Rangers’ law enforcement efforts to advocating for ranchers at the state and national levels, TSCRA works to ensure every dollar reinforces the mission of advancing and protecting the stewards of land and livestock in the Southwest.
Through events, education, market inspection and communications, TSCRA connects cattle raisers with the tools, information and representation they need to succeed. Responsible stewardship of member resources allows the association to continue serving ranchers, landowners and the livestock industry across Texas, Oklahoma and the Southwest.
“Our members trust us to use their dues wisely, and we take that responsibility seriously. Every investment we make is focused on delivering real value back to the people who raise the cattle and steward the land,” said TSCRA President, Carl Ray Polk Jr.
Dues Revenue: $3,050,000
12%
General & Administrative
Managing daily operations and administrative functions supporting TSCRA’s mission to advance and protect the stewards of land and livestock in the Southwest.
19%
Events & Education
Planning and hosting member events, educational programs and industry training opportunities.
8%
Member Services
Ensuring members have daily access to the support, tools and resources they need, including renewals and account management.
10%
Communications & Marketing
Serving as the voice of TSCRA through The Cattleman magazine, member updates and outreach that tells our story.
Government Relations
Advocating for TSCRA members on legislative and regulatory issues at the state and national levels. 9%
28%
Special Rangers
Providing law enforcement and livestock theft investigation services across Texas and Oklahoma. 14% Market
Inspection
Conducting regular market inspections to protect livestock producers and uphold industry standards.
TSCRA values your contribution to making this association what it is today. YOUR MEMBERSHIP MAKES A DIFFERENCE
