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NP Tru Beauty Magazine

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Who Are We?

Tru Beauty Salon Services is a family-owned, professional beauty distributor with more than 15 years of history rooted in passion, trust and relationships in our local marketplace. From the very beginning, our purpose has been to bring innovation, industry-leading products to the Alberta, while supporting the professionals who use them every day. We believe exceptional service starts with genuine care, which is why we treat our customers not just as clients, but as part of the Tru Beauty family!

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1.

What’s New At

BLACKLIGHT BLONDE SCIENCE

For blondes and the stylists who create them, Blacklight Blonde Science delivers next-level in salon service and care products

3.

2.

PRIME REJUVENATION SCALP SERUM

This lightweight serum helps keep the scalp feeling comfortable and helps promote an ideal environment for healthy hair. It absorbs quickly without buildup, making it an easy addition to your daily routine for a calm, refreshed scalp.

NEW THICKENING BALM

Thickening Balm is not your typical styling product—it’s a medium-viscosity prep formula designed for fine or lifeless strands, providing lift, lasting structure, and shape retention. This clear, protein-free balm delivers flexible fullness and heat-activated memory, ensuring your style lasts without ever feeling stiff or heavy.

4.

ESSENTIALS BY LOMA

Healthy Scalp Collection | Max Shine Collection

Two focused collections, clean formulas, elevated sensoriality, designed for modern salons.

For blondes and the stylists who create them, Blacklight Blonde Science delivers nextlevel in salon service and care products, backed by Oligo Professionnel’s years of leadership in blonde innovation.

PRO PRODUCTS & AT HOME CARE

All Shampoos and Conditioners are available in PRO and RETAIL formulas. PRO formulas are designed for in-salon, professional use for optimal performance. RETAIL formulas are designed for at-home use.

BND [PRO Exclusive]

HYD [Hydrate]

HYD delivers deep hydration and locks in moisture within the inner structure of blonde hair.

• HYD Shampoo

• HYD Conditioner

• HYD 18 in 1

REP [Repair]

• HYD Mask

• HYD Deep Hydrating Mask

• HYD Shine Oil

REP is engineered to replenish lipids rebuild the hair’s protein structure and reinforce blonde hair’s natural barrier.

• REP Shampoo

• REP Conditioner

• REP Mask

• REP Leave-in Conditioner

• REP Hair & Scalp Oil

A 3-step bond care system for protection, pH balance, and strength.

• Bond Protector Concentrate

• pHase Out Shampoo

• Bond Builder Treatment

NEU [Neutralize]

NEU corrects unwanted tones while nourishing and protecting the hair for brighter, healthier-looking blondes.

• NEU:BLU Shampoo

• NEU:BLU Conditioner

• NEU:BLU Neutralising Spray

• NEU:VIO Shampoo

• NEU:VIO Conditioner

• NEU:VIO Neutralising Spray

Extra Blonde

LIGHTENERS & DEVELOPERS

Positively charged compound forms an ionic bond during the lightening process, which not only protects and smooths the hair cuticles but also ensures uniform colour results, leaving the hair soft, shiny, and free from static.

• Can be mixed with any Blacklight Lightener

• Dust free

• Up to 9 levels of lift - on natural hair

• Up to 8 levels of lift - on colour treated hair

• On and off scalp applications

Lightening Cream

Blacklight Lightening Cream uses proven technology to achieve spectacular blondes by combining lightening and hydration. Its high lipid concentration protects both hair and scalp during the lightening process.

• Can be mixed with any Blacklight Lightener

• Enriched with jojoba and olive oils

• Contains pigments

• Up to 7 levels of lift - natural hair

• Up to 6 levels of lift - colour treated hair

• On and off scalp application

Balayage Clay Lightener

Cool Tone Blonde

Achieve lightening and toning in one step with our formula infused with powerful dyes and pigments. These effectively neutralise undesired brassiness, delivering a stunning, cooltoned blonde result.

• Can be mixed with any Blacklight Lightener

• Dust free

Recommended for balayage and hair painting techniques. Its special formula enfolds the hair strands into a hard shell, maintaining a perfect balance of moisture and optimal texture to create accurate and precise free hand blondes.

• Can be mixed with any Blacklight Lightener

• Clay lightener - Derived from Kaolinite

• Enriched with jojoba and olive oils

• Up to 6 levels of lift - natural hair

• Up to 5 levels of lift - colour treated hair

• On and off scalp applications

Select

LIGHTENERS

EXTRA BLONDE, 900g

COOL TONED BLONDE, 900g

BALAYAGE CLAY, 250g

LIGHTENING CREAM, 1kg

Where Blacklight Blonde Science Begins. Blacklight’s intermixable lighteners are designed for a fully customizable lift.

The award-winning formulas you trust are now wrapped in sleek new packaging created with you in mind.

FOR PROS

Professional in-salon products.

Where Blacklight Blonde Science Begins.

Same award-winning lighteners and developers, refined in sleek new packaging.

Engineered for stylists who create blondes.

FOR PROS & BLONDES

Professional and at-home care

Blacklight Blonde Science is an evolution of Oligo Profesionnel’s iconic Blacklight hair care series.

Formulated for the blonde. In-salon & at-home.

All hair has a story.... THIS RESCUE MISSION IS OURS

The Problem Everyone Else Missed

Every great story begins with a problem. Ours started watching wonderful people feel defeated by their hair dryness, brittleness, breakage in a frustrating cycle that never seemed to end, no matter what products they tried.We saw a pattern everyone else was missing: the beauty industry was overloading hair with protein, thinking more was better. But damaged hair was drowning, not healing.

The Breakthrough

As working stylists, we witnessed this daily. Clients would come in with hair weighed down by protein buildup, frustrated by products that promised everything but delivered damage.That's when the light bulb moment happened: What if the solution has become the problem? Then asked ourselves, what if we removed protein entirely?

The Mission

I created Goldie Locks with the goal of giving hope to people where there may be none left.— McKenzie, Founder. We became the first luxury hair care brand to go completely protein-free. Not because repair is bad, but because protein overwhelmed hair needs space to recover its natural strength.

Why "Goldie Locks"

Just like the fairy tale, we found the formula that's "just right" not too heavy, not too light, but perfectly balanced for hair that's been through too much.

Our Promise

Every product we create honours one simple truth: your hair deserves to breathe, heal, and shine without being weighed down by what everyone else thinks it needs.

DISCOVERY SET

Elevate every client experience with Goldie Locks Luxury Hair Care.

1 - Signature Shampoo 8.45oz

1 - Signature Conditioner 8.45oz

1 - Signature Leave-In Conditioner 5.1oz

1 - Signature Serum 1.7oz

Retail Value: $221.00

*One per account

Formulated with clean, protein-free, extension-safe ingredients, ideal for colour-treated, chemically processed, and luxury extension clients. Each product works synergistically to strengthen, hydrate, and create that sought-after silky, glossy finish your clients will notice immediately.

CLEANSE

SIGNATURE SHAMPOO

IRRESISTIBLE LATHER.

BENEFITS:

• Weightless hydration

• for lasting softness and smoothness

• Revealshealthierscalpandvibranthair

• Enhancedshine

• Maintains colour integrity

PREP & STYLE

SIGNATURE LEAVE-IN

ALL DAY PRIMING PROTECTION.

BENEFITS:

• Lightweight.multitasking,detangling.

• Smooth,manageablestyles.

• Protectiveshieldagainstsundamage& environmentalpollutants.

• Strengthens hair for more resilience and shine.

BLOW DRY SPRAY

SLEEK, HUMID PROOF STYLES IN HALF THE TIME.

BENEFITS:

• HeatDefenseUpto450°F

• LocksOutFrizz&Humidity

• Style Memory for Up To 48 hrs.

• Speeds Up Blow Dry Time By Up To 50%

SMOOTHING CREAM

INSTANTLY SMOOTH & RADIANT

BENEFITS:

• Controlled, frizz-free finish.

• Anti-aging complex rejuvenates.

• Protectagainstfreeradicaldamage.

• Smoothes and softens strands.

• Provides color protection.

SIGNATURE SERUM

LIGHTWEIGHT LUXURY IN EVERY DROP

BENEFITS:

• Strengthens,mendssplitends,andrevives dehydratedhair.

• Fast-absorbing,lightweight.

• Deeply restoring and protecting each strand.

• Active elements penetrate to deliver results.

CONDITION

SIGNATURE CONDITIONER

CONDITIONER YOUR HAIR DESERVES.

BENEFITS:

• Lightweight.multitasking,detangling

• Smooth,manageablestyles

• Protectiveshieldagainstsundamage& environmentalpollutants

• Strengthens hair for more resilience and shine.

SIGNATURE HAIR MASK

INDULGE IN INTENSIVE CARE.

BENEFITS:

• Reversing hair aging

• Visibly healthier,stronger hair

• Settlesfrizzandrevivesdull,drystrands.

• Preventandprotectagainstfuturedamage.

• Instantly revivebrilliantshine.

FINISH

FLY AWAY FIX

TAMED TO PERFECTION.

BENEFITS:

• Instantly tame frizz, flyaways, and new hair growth.

• Leaveshairsoftandtouchable.

• Non-greasy formula.

• Enhances texture & camouflage split ends.

TEXTURE SPRAY

INSTANT, EXAGGERATED BODY & VOLUME.

BENEFITS:

• Invisible application

• Absorbs oils

• Thickens hair strands

• Adds volume and enhances body

• Builds a lived-in texture for longer-lasting styles

• Soft-matte finish

FLEXIBLE HOLD HAIR SPRAY FLAKE FREE FINISH.

BENEFITS:

• Customizablelevelofhold.

• Resisthumidityandcontrolfrizz.

• Flake-freeformula.

• Stylememorytechnology.

• Shinefinish.

GOLDIE LOCKS

Iconic Lift Thickening Balm Promo

• Volumizing fiber for gravity-defying fullness for up to 3 days

• Volumizing balm that delivers lasting lift and fullness without stiffness, residue, or crunch

• Locks in fullness and height with a weightless, touchable finish

• Flexible, all-day memory

• Engineered with plant derived HEC

Purchase (5) Goldie Locks Thickening

Balms 150ml and receive (1) Thickening

Balm 150ml FREE Sug. Retail Price $55.00/ea

GOLDIE LOCKS

Stay Golden Intro Package

• (6) Signature Shampoo 8.45oz

• (6) Signature Conditioner 8.45oz

• (6) Signature Leave-In Conditioner 5.1oz

• (6) Signature Serum 3.4oz

• (6) Signature Hair Mask 6.8oz

• (6) Signature Flexible Hold Hair Spray 9oz

• (6) Blow Dry Spray 4oz

• (6) Smoothing Cream 5.1oz

• (6) Flyaway Fix Hydrating Pomade Stick 14g

• (6) Volumizing Texture Spray 8oz

Receive FREE

• (1) Signature Shampoo 33.8oz

• (1) Signature Conditioner 33.8oz

• (1) Signature Leave-In Conditioner 5.1oz

• (1) Signature Flexible Hold Hair Spray 9oz

• (1) Blow Dry Spray 4oz

• (1) Smoothing Cream 5.1oz

• (1) Flyaway Fix Hydrating Pomade Stick 14g

• (1) Volumizing Texture Spray 8oz

• (6) Signature Shampoo Sample 1oz

• (6) Signature Leave In Conditioner Sample 1oz

*One per account

PRICE

(Coming Soon)

8.45oz (Coming Soon)

(Coming Soon)

Products made for simple, elevated living

Limited edition candles and diffusers are available on a special order.

Candles

The candles are made from a proprietary blend of coconut, soy and palm wax for a clean, long lasting burn. Eco-friendly wood and cotton wicks have been selected for their excellent scent throw and elevated sensory experience. 40+ hours of burn.

Available in 6oz size:

• Harvest Apple Coastal Fir NEW

• Cedrat Coriander Amber NEW

• Oud Balsam Tonka Bean

Available in 11oz size:

• Black Currant Plum

• Black Dahlia White Birch

• Salted Caramel Mocchiato

• Lilac Mimosa

SRP: $25.00/ea

Reed Diffusers

The Reed diffusers are a popular and practical way to add constant fragrance to any room, without the use of heat or flame. Each delicate scent is created using essential and fragrance oils for a beautiful aromatic experience.

• Cédrat Coriander Amber NEW

• Harvest Apple Coastal Fir NEW

• Vetiver Orange Blossom

• Vanilla Rose Tobacco

• Cedarwood Neroli

• Waterlily Rosewater Melon

• Black Currant Plum

SRP: $39.00/ea SRP: $55.00/ea

Lumiere

Express Colour

100ml/3oz.

Nanopigments

100% Grey coverage

Trionic Keratin

Repairs hair's structure for increased resistance and volume.

PLEX Technology

NEW!

LUMIERE

EXPRESS:

30 Minute Colour

TRIONIC KERATIN COLOUR

Uniqueprofessional colour that offers:

• Lowammoniacontent

• Long-lastingcolour

• Total coverage of grey hairs.

• Optimum protection.

The TRIPLE ACTION colour system from LUMIERE hair colour is a rich formula combining:

BIO-KERATIN: Designed specifically to protect and strengthen the hair with every colour application.

30

• High-resistance colour, mirror shine and deep conditioning treatment.

• Versatile application times.

Bisabolol Prevents scalp irritation.

Argan oil, Bergamot & Coconut

Nourishes and repairs for mirror like shine.

Deep reconstruction of the hair's fibre for protection during the colouring process. For extra long-lasting hair colour.

136 SHADES TO CHOOSE FROM

3oz TUBES

CONCENTRATE OF SAVIA: Consisting primarily of water, sugars, phyto-regulators and dissolved minerals. The combination of these elements helps to fix the result.

BERGAMOT, COCONUT AND ARGAN OILS: For shine, anti-oxidants, and moisturisers.

Try Lumiere Express

• 3 - Lumiere Express Shades (Stylist’s Choice)

• 3 - Tahe Developer 20vol. 100ml

BLUE MILK

Tone Correcting Cream

(100ml/3oz.)

BLUE MILK - TO LIGHTEN/ LIFT NEW GROWTH

Mix 1:2 with 5vol. or 10vol.on damp hair, apply the mixture to the growth in the shortest possible time and allow to process for 2 to 5 minutes (Use professional judgement). Rinse and shampoo

BLUE

MILK - TO USE AS A TONER

Mix 1:2 with 5vol. or 10Vol. developer on pre-lightened hair. Visual timing or recommendation of 3 to 15 minutes. Apply on a level 10 to achieve icy white blondes! (May shift the natural base)

BLUE MILK - TO USE ON NATURAL HAIR

Mix 1:1 with 20vol. developer on natural hair to lighten 1-2 levels and/or base shift. Process for up to 15 minutes

BLUE MILK is the perfect choice for base breaking in between foil services, neutralizing golden tones from a level 8, and creating icy white blondes!

Mixed 1:1 Blue Milk + 20vol. Applied on damp hair for 15 mins.

WHAT STYLISTS ARE SAYING!

“Thisismyfavourite base breakerandtonerallinone!”

-AmberF.Edmonton,AB

BlueMilkgivesthemost perfecticyblonderesults!”

-JessicaL.GrandePrairie, AB

“Blue

milkismygo-to toner.itissoversatile!”

-AmandaM.Calgary,AB

Elevate your shine

Professional Line for Blonde Perfection.

A complete in-salon and home range engineered to lighten, neutralize unwanted warm tones and preserve luminous, healthy-looking blond, grey and highlighted hair

Revolutionary Lightening

Blond Elevation

Black Charcoal Cream & Powder Lightener

The Charcoal Lightener is enriched with Argan Oil, known for its excellent emollient properties, and infused with Black Charcoal with neutralizing properties. Lightens up to 10 levels. Specifically designed to obtain natural/ cool/ash blondes in just one step. Vegan.

Blond Elevation

Yellow Out Extreme Lift Powder

Blond Elevation Yellow Out Shampoo & Mask

Lightens hair up to 9 levels. Almond Oil and Bisabolol have a protective, moisturising and soothing action. Purple Pigment neutralizes unwanted yellow tones.

Blond Elevation

Charcoal Shampoo & Mask

Neutralizes undesired orange/yellow tones in just one use while nourishing and revitalizing the hair.

Blond Elevation

Hair Lightener Powder & Cream

Bleaching powder with blue pigment counteracts orange/yellow reflects during lightening. Idela for all hair types. Lightens up to 7 levels. Vegan.

The Pigment-free bleaching cream has emollient properties of Beeswax and the Treating Oils make for a soft and creamy texture that is ideal even for more sensitive hair. It lightens up to 7 levels, cleanly and evenly, leaving the hair healthy, protected, and hydrate

500g Lightening Powder
Lightening Powder
250g Lightening Cream 500g Lightening Powder
Lightening Cream
Purple Pigment and Grape Extract tones unwanted yellow reflections and brightens Blondes
Pure Black Charcoal
Grape Extract Treatment Oils

Colouring masks to recharge, recondition and retone your hair colour, while keeping your hair constantly rejuvenated.

Colorefresh does not modify the hair structure, it creates a pigmented, nourishing layer on the hair shaft for vivid colour and unsurpassed brilliance.

Enhance and preserve the reflections of your colour in just a few simple steps:

1. Wash the hair and pat dry thoroughly with a towel

2. Spread COLOREFRESH evenly on the lengths and the ends (disposable gloves are recommended).

3. Leave on for 5 to 20 minutes, depending on the desired result.

4. Rinse thoroughly.

Besides renewing and replenishing your colour with premium quality pigments, Colorefresh conditioner the hair with a precious mix of active concentrated ingredients.

• VITAMIN E fights free radicals and balances the pH level, thanks to its natural antioxidant action.

• PANTHENOL enhances hydration, repairs the hair from within and helps sealing the cuticles, for shiny and healthy hair.

• ARGAN OIL provides moisture and elasticity to the hair, helps prevent splitting, breakage, has anti-frizz action and guarantees heat tools protection.

• KERATIN strengthens the hair providing shine and gloss, for long-lasting smoothness.

Naturally Inspired, Organically Infused, Hair andBodyCare

LOMA Aerosol Hairsprays

FREE Stylist’s Choice

With purchase of any 12oz Loma Shampoo & Conditioner Deep Conditioner 8oz or Leave-in Conditioner 8oz

Style Aid Promotion

Curvy Crème 8oz
Smoothing Crème 8oz

LOMA Gallons

Buy any LOMA Conditioner Gallon Get any Loma Shampoo Gallon

ALOEMOIST COMPLEX™: OUR SIGNATURE BLEND

Daily Shampoo Gallon

Moisturizing Shampoo Gallon

Nourishing Shampoo Gallon

Daily Conditioner Gallon

Moisturizing Conditioner Gallon

Nourishing Conditioner Gallon

Includes Pumps!

At LOMA, we use organic aloe vera gel as the base of every formula—replacing water to deliver deeper hydration, scalp balance, and a soothing foundation for healthy hair. This innovative approach, introduced over 30 years ago, allows our products to start working from the very first ingredient.

Aloe is rich in vitamins, minerals, and amino acids, offering antioxidant, antibacterial, and anti-inflammatory benefits. It helps strengthen hair, reduce irritation, and enhance shine—making it the perfect starting point for clean, effective haircare

Essentials by LOMA

Healthy Scalp

Calm, Clarify, and Restore Harmony.

The Healthy Scalp collection is designed to rebalance the scalp — soothing irritation, clearing buildup, and supporting long-term scalp and hair health at the root.

Healthy ShampooScalp

An invigorating, refreshing shampoo. Lightweight formula for healthy scalp and hair. Leaves the hair full and cleansed.

Essential Oil Blend

Rosemary & Peppermint

With a cooling blend of essential oils and nutrient-rich extracts, these formulas help purify the scalp and create the ideal foundation for healthy hair growth and lasting strength —all while delivering the kind of performance your routine is built around.

Healthy ConditionerScalp

Essential Oil Blend

Provides manageability and combability to the hair. Detangling, purifying, invigorating experience. Peppermint & Rosemary

Healthy Scalp Treatment

Lightweight leave in formula that refreshes and protects your scalpall day. Creates a healthy scalp environment.

Essential Oil Blend

Menthol, Rosemary, & Peppermint

Healthy Scalp Style Crème

Lightweight leave in formula for healthy scalp and hair. Styling options provides versatility volume and control.

Essential Oil Blend

Bergamot & Grapefruit

Shine, strength, and effortless control. Formulated to restore softness, radiance, and manageability while re-building strength to let your hairs true shine potential reflect through. True glossy hair relies on strong strands.

When the cuticle lies smooth and nourished, light answers. Max Shine lifts what dulls, feeds what’s thirsty, and refines each strand so your own radiance can breathe. The glow feels alive, never coated. The touch stays airy, never slick. Luxurios moisturizing shine enhancing formula. Cleanses without stripping the hair.

hydrating masque provides intense moisture and shine. Strengthens and rebuilds dry, brittle hair.

Healthy Scalp

Balances oil, soothes the root, restores clarity. Essential oil blend opens with a cooling wave of peppermint and rosemary. Crisp, herbal, clarifying. Bright citrus notes of bergamot and grapefruit twist through the mint for an effervescent finish.

Healthy Scalp Travel Trio

Includes:

(1) Healthy Scalp Shampoo 3oz

(1) Healthy Scalp Conditioner 3oz

(1) Healthy Scalp Style Creme 3oz

Max Shine

Smooths the cuticle, weightless hydration & reflective radiance. Essential oil blend delicate spice, golden woods, and herbal brightness melt into a radiant, skin-close glow. Created with a European fragrance house, this is the olfactory expression of shine.

Max Shine Travel Trio

Includes:

(1) Max Shine Shampoo 3oz

(1) Max Shine Conditioner 3oz

(1) Max Shine Style Creme 3oz

Two Focused Collections.

Clean formulas. Elevated sensoriality. Designed for modern salons.

Essential Introductory Offer

Start complete. Stock every product from both collections.

What’s Included:

• (2) Healthy Scalp Shampoo 12oz

• (2) Healthy Scalp Conditioner 12oz

• (2) Healthy Scalp Style Crème 6.7oz

• (2) Healthy Scalp Treatment 3.4oz

• (2) Max Shine Shampoo 12oz

• (2) Max Shine Conditioner 12oz

• (2) Max Shine Masque 6.7oz

• (2) Max Shine Control Crème 6.7oz

• (2) Max Shine Spray 2oz

• (2) Healthy Scalp 3oz Try Me Sample Pack

• (2) Max Shine 3oz Try Me Sample Pack

Salon Support Items:

• (1) Healthy Scalp Shampoo 1L

• (1) Healthy Conditioner 1L

• (1) Max Shine Shampoo 1L

• (1) Max Shine Conditioner 1L

• (10) Healthy Scalp Treatment 1oz

• Trio Sample Pack

• (10) Max Shine 1oz Trio Sample Pack

• (2) Shelf Talkers

Science Behind Eclipse

Designed to enhance the appearance of your natural hair color, this shampoo brings out the depth and richness of every strand. By nurturing your scalp and hair, it promotes a youthful, healthy look that turns heads wherever you go.

✔ All Hair Types

✔ Colour Safe

✔ Cruelty Free

✔ Gluten Free

✔ Vegan

REJUVENATES FOR STRONGER MORE YOUTHFUL HAIR

Eclipse Bundle

Engineered for Colour Longevity

Salon-level defence for long-lasting colour, hydration, and shine.

ZENTENTION PROTECTS + PRESERVES YOUR COLOR

Purchase

(4) Zenagen Eclipse Shampoo 6.75oz and (4) Zenagen Eclipse Conditioner 6.75oz

Receive FREE

(1) Zenagen Eclipse Shampoo 16oz and (1) Zenagen Eclipse Conditioner 16oz

MANDARIN VITAMIN E AND B12 ESSENTIAL FOR HEALTHY, STRONG, SHINY HAIR

ENHANCES PIGMENT PRODUCTION

Price Menu

Women’s Revolve Thickening Shampoo

Women’s Revolve Thickening Shampoo

Women’s Revolve Thickening Shampoo

Men’s Revolve Thickening Shampoo

Men’s Revolve Thickening Shampoo

Men’s Revolve Thickening Shampoo

Revolve Thickening Conditioner

Revolve Thickening Conditioner

Revolve Thickening Conditioner

Evolve Nourishing Shampoo

Evolve Nourishing Shampoo

Evolve Nourishing Shampoo

Evolve Nourishing Conditioner

Evolve Nourishing Conditioner

Evolve Nourishing Conditioner

Anti-Gray Colour

Anti-Gray Colour

Anti-Gray Colour

Anti-Gray Colour

Densifying Hair Serum

Repairacle Leave-In Conditioner

Repairacle Leave-In Conditioner

Flexture Paste

Densifying Cream Volumizing

Foam Texturizing Powder

Digital Shower Timer

Scalp Massager

No.401 Precision Gel

Non-foaming gel formula ideal for precise shaving techniques. Allows shaving in a visible way allowing you to outline specific areas. Soothes the skin eliminating irritation.

No.402 Ideal Shave Aftershave

Soothes, moisturises and protects. Helps prevent skin irritation and minimising redness. Protects skin cells from the artificial visible blue light emitted by screens.

No.403 Euphoria Facial Moisturizing Cream

Mattifying and anti-maskne effect. With Vitamin F and protection against blue light. Prevents the appearance of acne and spots on the skin caused by occlusion caused by the continued use of masks. Fights clogged pores.

No.501 Definitive Serum

A conditioner with a hydrating formula designed to keep beards soft and stylish.

Active ingredients:

• Argan oil: Nourishes and conditions the hair.

• Limnanthes alba oil: Oil with unique antioxidant effects.

• Vitamin E:Antioxidant.

At 18.21 Man Made, we set out to craft more than just grooming goods — we built a bootleg-inspired experience that elevates the everyday ritual. Rooted in the prohibition-era spirit and modern swagger, every formula is a toast to the gentleman who values character, craft, and a damn good scent. From the most popular mustache styles to the perfect hair style for your face shape… we’ve got you covered

Superior Blends

Formulated with premium ingredients to deliver superior performance and a luxurious grooming experience.

Signature Scents

Each fragrance is unforgettable, designed to deliver an aroma that lingers long after you leave the room.

Refined Packaging

Inspired by the prohibitionera. Sturdy, refined, and timeless — built to perform in the bathroom and turn heads on the bar cart.

Man Made Wash 3.4oz (4 scents available)

Man Made Wash 18oz (4 scents available)

Man Made Wash 32oz (4 scents available)

Anti-Flake Wash 18oz

Hair Clay 2oz

Hair Paste 2oz

Hair Pomade 2oz

Hair Wax 2oz

Octane 100 Age Defying Face Lotion 3.4oz

Octane 200 3-in-1 Scrub

Octane 500 Hand & Body Lotion 16.9oz

Carry On 4-in-1 Travel Foam 3.4 oz (2 scents available)

Beard, Hair & Skin Oil 3.4 oz (4 scents available)

Styling Gel 3.4oz

Premium Hair Spray

Beard Balm 2oz

Glide Shave Lotion 6oz

Glide Shave Lotion 16.9oz

DETOX Cleansing Bar 7oz

GRIT Exfoliating Soap Bar 7oz

Elixir 13 3.4oz

Powder .28oz Sweet Tobacco

Spirits Vial .05oz

Spirits 3.4oz (4 scents available)

Spirits Spritzer 3.4oz (4 scents available)

18.21 Cutting Cape

Exclusive Case Deal*

RIGHT HANDED

5" Silkcut Shear Case

5.75" Silkcut Shear Case

6.5" Silkcut Shear Case

7" Silkcut Shear Case

LEFT-HANDED

5" Silkcut Shear Case

5.75" Silkcut Shear Case

6.5" Silkcut Shear Case

*All Cases Include Thinning Shear AND Zipper Case as well as Oil Brush, Finger Ring Inserts & Cleaning Cloth.

*Program & pricing subject to availability and may change or terminated without notice.

Never Sharpen Your Shears Again!

Entitles you to a new SilkCut shear every time you want your shears sharpened (no limits; no matter how often or how many times*). Simply give your used SilkCut shears to your

authorized dealer and receive, immediately, one brand new shears exactly the same style and size

HIGH PERFORMANCE PROFESSIONAL HAIR DRYER

To access the inner micro filter, turn the filter cover one quarter turn counter clockwise.

Cool shot button.

Press and hold the clean button for 10 seconds when the dryer is powered off. This will engage the auto cleaning function and cause the air to flow backwards for 15 seconds.

Lockingthe dryer will make the front heat and air buttons lock. The cool shot button will still be accessible as well as the on/off button.

INCLUDES:

• (1) Diffuser

• (2) Concentrator nozzles

• (2) Comb attachments

• (2) Cleaning brushes

2-YEAR

Limited Warranty

THE PERFECT VOLUME STYLISTS BAG

Must have for all stylists!

Includes 16 essential Olivia Garden tools: SuperHP Hair Dryer Blue & Silver or SuperHP Hair Dryer Black

• (1)Diffuser

• (2)Concentratornozzles

• (2)Pickattachments

• (2)Cleaningbrushes

• (1)Ceramic+ionThermalBrush2-1/8”(CIXL-55)

• (1)Ceramic+ionThermalBrush1-3/4”(CIXL-45)

• (1)DetanglerBrush(OGD-M08)

• (1)SilkCutPROShear5.75”(SKP-575)

• (1)OGShearCase

• (1)DoubleClip2pk(DC-1)

• (1)EssentialsProStylingCapeinblack(OGE-C2)

• (1)StylistToolBag

Black or Blue
Black or Blue
SRP: $525.00/ea

HIGH PERFORMANCE 1” TITANIUM FLAT IRON

High quality, strong & long-lasting Ultra Titanium 3D Floating Plates

Safe for all hair types & best for taming thick & coarse hair

3D floating plates for perfect contact & tension on hair

One pass styling, ultra smooth & snag-free

Rounded body edge to easily straighten, create flips, curls, twists, or spirals

Plates designed to easily reach roots

Longer plates (1“ x 4 1/4”) for faster styling

High resistance to heat, scratches, corrosion & wear

High Performance Dual-Ceramic Heaters

Quick heat up to 455°F

Ideal for straightening treatments

Instant temperature recovery

Even heat distribution for faster & better styling

2-YEAR

SRP: $239.00/ea

Limited Warranty

High Quality, Strong & Longer Ultra Titanium Barrel

High resistance to heat, scratches, corrosion & wear Ultra smooth & snag-free Safe for all hair types with Cool Tip

High Performance Dual-Ceramic Heaters

Quick heat up to 455ºF(235°C)

Perfect even-heat distribution Instant temperature recovery

Easy-to-Adjust Temperature Buttons

Recessed to avoid accidentally pressing 5 temperature settings

285°F- 455°F (140°C- 235°C)

Auto safety shut-off after 30 minutes of inactivity

2-YEAR

Limited Warranty

Available in 3 sizes

1” (25mm)

Digital LED Display

Easy to read temperature setting Auto safety shut-off after 30 minutes of inactivity

Keeps iron in closed position Protects plates from damage during storage or travel

PROFESSIONAL TITANIUM CURLING IRON

Ceramic Ionic Coated Clip

Smoother Curling Eliminates static & controls frizz

360° Swivel Cord

8ft cord with hanging loop Dual voltage (100V- 240V) for worldwide use

Lever with Ergonomic Thumb Design

For superior grip & control Lightweight & ergonomic Perfect pressure point

Dual Heaters in each barrel

For even heat distrobution resulting in smoother, longer lasting style

Travel Lock
Premium ion Generator
Healthier hair & beautiful smooth results with more shine & less frizz

Veras Salon Trolley Cart

• Sturdy & durable construction with Stainless steel rods on 4 sides

• Large working area with several compartments

• Smooth Rollerblade style wheels

• 5 drawers, can be clipped on both sides of top tray,

• extending working space

• Resistant to stains, chemicals and scratches

• Compact design, easy to move, easy to clean

• Easy to assemble

Foldable Tray

• Provides an organized, uncluttered work area for all chemical services

• Convenient fold up tray for coloring, weaving, perms, hair extensions and styling

• Stain resistant, easy to clean

• Simple tray lock release for easily put away

• Sturdy and built to last

• Swivel wheels designed to be easily moved

• Tray Top: 14.5’’ x 13.5’’ (37cm x 34.5cm)

Portable Shampoo Bowl

• Adjustable Height: from 33’’ (84cm) Sink

• Dimensions: 14.25’’ x 19.75’’ x 4.25’’ (36 x 50 x11cm)

• Durable high-capacity ABS composite bowl

• Tilt and height adjustments

• 1.2M (4’) Flexible drain hose included

Silicone Neck Rest

Ultra Comfortable, water proof silicone neck support with universal fit

DESIGNED AND ASSEMBLED IN CANADA

PROUDLY LOCAL, WE SUPPORT LOCAL CREATORS, SUPPLI ERS AND PROFESSIONALS. THE LANVAIN COLLECTION IS DESIGNED AND ASSEMBLED RIGHT HERE IN CANADA.

Lanvain guarantees furniture free of any defect respecting a strict quality control. The materials and plumbing components used comply with North American standards, and their design and ergonomics are best suited to the target audience. We ensure that our furniture stands out on the Canadian market for its style, comfort and finesse, and that its life expectancy is 10 to 15 years. To prove any reliability, or in the event of a problem, we offer exceptional after-sales service thanks to our parts inventory.

WARRANTY

A warranty applies to all products listed below. This warranty covers the replacement or repair of any product that has a manufacturing or material defect that is not the result of normal wear and tear, or a natural characteristic of the material used. This warranty is not transferable. Warranty does not apply to goods that have been altered by the user in any way.

• 4 years: Hydraulic pumps

• 2 years : Leatherette, sewing, manual mechanism, accessories and plumbing parts

• 12 months : All electrical devices, styling stations, cabinets and receptions

CUSTOM ORDERS

Lanvain offers a variety of special customization on all models of the brand. Make sure to consider a production and delivery time going from 12 to 14 weeks when order is passed. Lanvain is not responsible for any delay caused by any situation beyond our control.

For all salon furniture inquiries please email lanvainfurniture@trubeauty.ca

Prices subject to change. *Prices do not include shipping. Shipping costs will be based on final destination **Non-standard options will be an additional charge

JENA Styling Chair

ORION Wash Unit

Both stylish and sturdy, the Orion is your choice for a modern look. Well reclined, with lumbar support in the backrest, everyone will be comfortable. Not to mention the ambidextrous leg rest that makes it so popular.

LEA Wash Unit

If you're looking to invest in a compact shampoo lounge and hairdressing basin, Lea is for you. Contemporary looking, this backwash unit has symmetrical angles and a strong form that gives it a striking look.

TAZ Wash Unit

Both stylish and sturdy, the Orion is your choice for a modern look. Well reclined, with lumbar support in the backrest, everyone will be comfortable. Not to mention the ambidextrous leg rest that makes it so popular.

Lounge is a compact and sophisticated backwash unit that fits all types of environments thanks to its sleek lines and modern look. Also, let your clients put their feet up with a manual lever that raises your clients' legs for extra comfort.

This shampoo bowl on a pedestal is the perfect solution for washing behind or on the side of the client when you have restricted space. Add your choice of reclining salon chair, barber chair or shampoo chair. Accommodates clients with limited mobility.

This cushioned chair offers a unique design with unmatched comfort. Find it in a dryer chair.

Nothing beats a good old classic of hairdressing that is the Zephyr hair dryer. On wheels, or compatible with your hair dryer chair, this model will satisfy purists in the field. See our selection of hair dryer chairs.

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Modern and minimalist, the Midtown is the perfect trolley for salons with a clean look. It is sturdy, and has a lot of storage space, much of which can be hidden and secured thanks to a locking door.

SCISSORS Trolley

With its satin black finish, Scissors trolley is a salon favorite. Strong and spacious, this trolley features an add-on side dryer holder and a top flip-up tray with irons and dryer holder.

stool makes work from a seated position more comfortable. With a wider seat, this chair also features hair-free wheels for easy rolling and cleaning.

The Comfort stool is the evolution of the Saddle stool. By its backrest, it allows a support to the back making working from a seated position more comfortable. This stool also features anti-hair wheels

The Lanvain antifatigue mat is a must for stand all day hairdressers. The soft surface helps you reduce the physical fatigue that your body can feel after a long day of hair styling. Studies also show that it is good for the knees and the spine, reducing muscular pain.

Contemporary looking, this ottoman has symmetrical bold angles and a strong form to pair with most Lanvain backwash units. Why not add a little more comfort and let your clients put their feet up!

Supports the weight of the head and is designed to provide instant relief from hard, cold sinks during hair washing. Fits all Lanvain sinks. The Gentlemen steel footrest is freestanding and non-slip. It is the ideal addition to our salon mirror stations.

A booster seat for the little ones that fits in most styling or barber chairs. Keeps children aged 3-7 comfortable.

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