Think ideas. Craft ideas. Present ideas.
RE-DEFINE X is not X
FIND THE ONES Not everyone, just “the ones"
EMOTION in the depth
DO WHAT I LOVE love what i do
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Your product can be “not special", unless you “re-define" it.
MONTH YEAR: XXX ISSUE NUMBER: 01
With 3 shades whiter just after 1 brush, Closeup White Now is a FAST AND FABULOUS” MAKEUP TUBE FOR TEETH. So, you find
PEOPLE USED THINK THAT: WASHING FACE IS JUST TAKING AWAY “BADDIES".
BUT, WITH SIMPLE, IT ALSO KEEP “GOODIES"
Because it contains tea tree - a famous ingredients for skincare, we tended to give it a viral name to catch attention of many people on its launch We trigger them with hot news and OOH:
Until gaining lots of discuss Skincare Mask For Bum is H
And it appear in a special gift set: A tool kit for Baby Bum Skincare Routine
And to lengthen the noise, we deliver the gift set in a lovely way
BUT WHY HAVEN'T YOU HEARD ABOUT HUGGIES BABY BUM SKINCARE MASK? BECAUSE IT WASN'T ALLOWED TO RELEASE.
Brand: Huggies Vietnam
CD: Nga Bui
Art: Trung Ha
Copywriter: Linh Nguyen, Trinh Hoang
Designer: Quang Nguyen
In mass audience, who are THE ONES you need to serve, to bring to the stage first in to influence others?
Not everyone, but “the ones ”
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“THE
INFLUENCERS WHO EFFECT CONSUMERS THE MOST.
THAT'S WHY WE GATHERED THEM IN A PLACE CALLED “HOUSE OF STYLE", WHERE THEY CAN UNDERSTAND, THEN SPREAD THE SPIRIT OF ...
To gather them, we sent them an exclusive gif
To enhance position salon standard the gift b simulation from a real hair salon
By taking the gift box to home, you are “bring home a salon"
Within our prediction, the gift box & invitation & interesting enough for all KOLs to share on through which gaining mass attention for out
Coming to the event, KOL will see the Hall Of Bonding check-in booth
Before event, we sent to KOLs a hair challenge: Use TRESemmé in hair routine, create many hair styles, and send back footage to TRESemmé" At the moment, KOL appear at check-in booth, there hair styles will be shown on LCD to create an epic moments
Besides that, there are lots of wonderful activities happened at the event: such as technology interactive screen, live AR filter booth, ...
Besides that, there are lots of wonderful activities happened at the event: such as technology interactive screen, live AR filter booth, ... You can watch it on the video on the right of the page.
At the end of the event, we continued to wow KOLs with full SALON BOND BUILDING SYSTEM in the design of a fashion magazine
With wonderful experience at the launching show, KOLs continue to post and the campaign is spread out in a massively high speed
After the event, series fashion film continued to spread out TRESemmé spirit through the stories of 5 TRESemmé girls
TRIỆU DANH XƯNG
KHÔNG NGỪNG TỎA SÁNG
FASHIONISTA
CREATOR
KHÁM PHÁ. LAN TỎA
ẠP GIÓ RẼ SÓNG
SONG HÀNH CHẤT STYLE
LADY BOSS BẢN LĨNH HIỂU MÌNH CHUYỂN MÌNH
Brand: TRESemmé Vietnam
ACD: Vu Chung
Art: Huyen Le
Copywriter: Loi Nguyen, Trinh Hoang
“THE ONES" ARE BREAK-THROUGH TALENTS, WHO START ON TIKTOK, FROM 0 TO A STAR.
By celebrating them, we spread the message: “No matter who you are, just be yourself, you will be shine and generate meaningful thing for society!” Through these authentic and inspiration stories, ordinary will people will see the value in every TikTok contents, which supposed to be “ non sense " They will believe:
a mom starts on TikTok an artist starts on TikTok a world phenomenon starts on TikTok
a western star starts on
a famous couple starts on TikTok are you start on TikTok?
With the USP - Voice control - How to promote this air-conditioner? Find “the ones " - can't stand using remote control and love using mouth to trigger the win That is the lazy one
Taking advantages from the idiom describing lazy people: “Ha mieng cho sung " , (Open mouth waiting to be feed) Turn it to: “Ha mieng cho sung suong " (Use your mouth to order the air conditioner for comfort feelings)
Brand: Comfee’ Vietnam
CD: Nga Bui
Art: Ha Duc Trung
Copywriter: Hai Li, Trinh Hoang
Into the deepest feeling, into the deepest place of user ' s pocket
Stimulate emotion is the most effective way to make them BUY
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Women tend to hide what they think. Sometimes those hidings make them to be misunderstood. But if you can see the hidden meaning behind everything they do, they say, they behave, you will really love and appreciate them.
With the intention of unveil the truth, we decided to use “2 point of view tactics", One action, different interpretation. Thus, we can compare the different between understandings & misunderstandings.
TikTok Positiveness in Covid-19
Rather than continue the success of #Onhavanvui in 2020 we create #Lacquanvuotdich to catch the real emotion of the pandemic
not“happy”, but “positive" not“flex”, but“proud”
What does Elite Class want to show? Money? Nope!
It’s the pride, the heritage of their lives
When you find “the ones ” you look into their heart, not their look & feel you look into the situation: “last year them” is not “this year them”
It’s an “old quote, gold quote” That’s how I continue everyday as a copywriter on this journey.
I try to create what I like. what I believe. and whatever I create, I love it
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4 out of 10 people using conditioner the other six don’t use because they thing: “I don’t do styling, so there is no way my hair getting damaged”
“Nostyling,nodamge?”
Brand: TCL Vietnam
Creative Lead: Kelvin Nguyen
Art: Stephen Pham
Copywriter: Trinh Hoang, Phuc Nguyen
Every night, a girl sing a lullaby
Every "lyrics of the lullaby" is open for your imagination
It may come from the imagination of the girl. Or from something that others tell her. Or from something she has experience in her dream or her inner live.
But why she has to sing her a lullaby?
Both dreamy and threaten
Why there are the mixture of these two feelings? Or are there some other feelings stimulated in your soul?
For this type of imagination.
There is no a certain answer.
Former