TRENDS CONVENIENCE & SUSTAINABILITY
COLLIDE Consumer demand for sustainable brands is stronger than ever, but they still expect convenience. Package formats must ensure both. We examine the six ways the collision of these two trends have presented in consumer packaged goods.
1. REFILLABLE AND REUSABLE 2. CONCENTRATES & RIGHT SIZE 3. ECOMMERCE & DTC FRIENDLY 4. PLASTIC ALTERNATIVES 5. EASY OPEN & DISPENSE 6. SIMPLICITY & TRANSPARENCY
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