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CONSUMER SURVEY
Spirits In an analysis of the US alcoholic beverage market, the market share of spirits has grown as consumers choose to drink better, not more. It has driven demand for premium products and ready-to-drink formats. According to the Distilled Spirits Council, 2021 was the 12th consecutive year spirits have taken market share away from beer. At the current trajectory, spirits (41%) will overtake beer (42%) in just a few years, even though beer sales have grown. Wine currently accounts for 16%.1
At TricorBraun, our insights-driven approach to spirits packaging aims to differentiate your product from the competition. This approach ensures your spirits packaging creates brand loyalty and drives consumer sales – leading to your long-term success.
Whether you’re in need of bottles, cans, or closures, we utilize consumer insights and our vast global supply chain to source or design the spirits packaging that will meet your goals and help you win. To better understand consumer attitudes, purchase behaviors, and gain fresh insights into the spirits market, TricorBraun commissioned a survey among 1,025 adults aged 21+ in the United States who have consumed spirits in the past year, conducted online by The Harris Poll. Read on for the major findings and how TricorBraun’s unique solutions can help you. CNBC
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