DMP (DIV) - Falomir

PREPARED EXCLUSIVELY FOR:

Oswaldo --

For the average homeowner, the sale of their home is the single largest financial transaction of their lives. And emotionally, it can be a roller coaster of thoughts, memories, emotions, and concerns; and that’s on top of the circumstances that have led to this decision.

What follows is a little information about myself, my team, and then the marketing I offer -- all of which is on a case-by-case basis depending on the nature of the case and needs of the family.

I understand that this is something that must be handled with precision, discretion, communication amongst all parties, and a toolbox of marketing to ensure the greatest possible sale and the highest possible Net Proceeds.

This is your home. This is your life. Treat it as such and make sure you are represented by the very best for the very best results and the very best overall experience…

Best,

949.294.2506

National Association of REALTORS (NAR)

California Association of REALTORS (CAR)

Orange County Association of REALTORS (OCAR)

Luxury Home Sales Designated

Contingency Sale Specialist

Certified New Home Co-Broker

Divorce Real Estate Expert

Top 1% of Individual REALTORS in the nation*

* RealTrends ranking for 2025

Team Lead for Taylor Realty Group with offices in Corona, Huntington Beach, and Palm Springs

Meet Chris…

A true Californian through and through, realtor Chris Taylor was born and raised in South Orange County and has spent his life in Southern California from Huntington Beach to Palm Springs and just about everywhere in between. His lifelong experience in the region has given him unparalleled knowledge about its cities, communities, and neighborhoods from the coast to the desert, providing an invaluable advantage for his clientele.

Over his career, which began in 2003, Chris has enjoyed time as a realtor, new home sales agent, and mortgage consultant, providing him with a thorough understanding of every facet of the real estate business. As a result, he can personally guide his clients through each stage of the buying or selling process. Chris knows that communication and integrity are key to a successful transaction, and he is dedicated to always being available to his clients while offering professionalism, commitment and attentiveness that never fail to exceed expectations.

Chris has extensive training in the world of Divorce and possesses extensive knowledge and experience in handling real estate matters specific to Family Law. When utilized, Chris acts as an advocate for the home and an intermediary amongst all parties providing recommendations, Fair Market Valuations, and testimony in addition to consistent communication so that the counsellors and the courts are always up to speed.

Chris is a fourth-generation Southern Californian with a love for surfing, screenwriting, and the movies. Prior to real estate, he worked in front of and behind the camera in the entertainment industry, concluding as a talent agent with the prestigious William Morris Agency. Chris lives with his wife, Terry, their disabled grandson, David, for whom he is the primary caregiver and a menagerie of two dogs and three cats. He has also made real estate-related appearances on Fox 11 News, Good Day L.A., and Inside Edition.

CURRICULUM VITAE

DRE# 01474504

Real Estate Divorce Specialist 949.294.2506

ChrisAllenTaylor@gmail.com OCDivorceRE.com

Chris Taylor has worked in most aspects of real estate including Mortgage, New Home Construction, and Residential since 2003. Chris’s individual production exceeds $30M a year with a focus on Divorce Sales primarily in his hometown of Orange County, CA., and he is also the Team Leader for Taylor Realty Group, a team with Keller Williams Luxury International that covers most all of Southern California from L.A. to San Diego and the Pacific to Palm Springs. In his career, Chris has developed his expertise in negotiation and all aspects of listing management which directly supports his success in low-to-high conflict divorce settings. And his extensive knowledge of home pricing makes him the regular option to the point where he regularly consults with the biggest New Home Builders in Southern California on their Contingency Sales.

Chris’s knowledge, experience, and sales volume reinforces his expertise in the area of divorce real estate transitions. Chris has made real estate-related appearances on Channel 11 Fox News, Good Day L.A., Inside Edition, and “Tipping Point” on One America Network News.

PROFESSIONAL EXPERIENCE

Keller Williams Luxury International (Taylor Realty Group) - Realtor

Top Producing Realtor doing over $40M in sales annually and consistently the #1 Top Producing Individual Agent in an office of over 200 Agents.

Specialist in Divorce Sales working closely with Family Law Attorneys, their clients, and appearing in court as an “Expert Witness” when necessary.

Specialist in New Home Construction with an emphasis on Contingency Sale Management.

Oversee all aspects of my Team “Taylor Realty Group” including but not limited to Recruiting, Training, Lead Generation, Marketing, and Social Media.

CØMPASS (Taylor Realty Group) - Realtor

Top Producing Realtor doing over $30M in sales annually.

Specialist in Divorce Sales working closely with Family Law Attorneys, their clients, and appearing in court as an “Expert Witness” when necessary.

Specialist in New Home Construction with an emphasis on Contingency Sale Management.

Oversee all aspects of my Team “Taylor Realty Group” including but not limited to Recruiting, Training, Lead Generation, Marketing, and Social Media.

Realty ONE Group West - Realtor

Top Producing Realtor doing over $15M in sales annually.

Specialist in New Home Construction with an emphasis on Contingency Sale Management.

Prospect for Buyers and Sellers through personal marketing and Open Houses.

Ascertain the needs of the client — Buyer or Seller — and guide them to the achievement of their goals with the least amount of stress and the best possible financial outcome.

Monitor escrows — mortgage, paperwork, escrow, inspections.

First Team Real Estate - Realtor

Prospect for Prospective Buyers through personal marketing, Open Houses or up-desk shifts.

Prospect for Sellers through geographically specific marketing.

Prequal Buyers and ascertain their needs, wants and goals.

Ascertain the needs of the client — Buyer or Seller — and guide them to the achievement of their goals with the least amount of stress and the best possible financial outcome.

Monitor escrows — mortgage, paperwork, escrow, inspections.

D.R. Horton - New Home Sales Agent

Meet and greet, demonstrate models, site visit, qualify and close.

Escrow management, File management, Buyer follow up, and Lead management.

Create and maintain relationships with outside Brokers.

Monitor the competition and evaluate pricing for possible changes.

Meet or exceed sales and closing goals.

Pacific Vantage GMAC Real Estate - Mortgage Manager

Oversaw all activities of Pacific Oaks Mortgage — the lending division of Pacific Vantage GMAC Real Estate; a high producing real estate firm with offices covering Orange County, the Inland Empire, and North San Diego.

Responsible for all loans in the company pipeline from origination to funding/recording.

Responsible for finding new Lenders and staying on the forefront of new guidelines and products.

Responsible for finding new Loan Officers, their training, and educating the 100+ Realtors in our office on the lending process while keeping them abreast of market conditions and changes.

Guided the Marketing Dept. with collateral for the Mortgage Dept. as well as crossover materials for the Real Estate Dept.

The Burford Group - Mortgage Consultant

Focus on personal production utilizing in-house leads via the internet and phone campaigns.

Created additional streams of revenue by going outside the company walls to generate new business from local Real Estate Brokers with a focus on customized and creative lending for the high level Borrower.

Feverishly marketed myself through Open Houses, Broker Previews, Real Estate Offices, and local periodicals.

Top Producer of the Year for 03' and 04'. Top Producer Quarterly for three quarters in 04' and two in 05’.

EDUCATION

Ilumni Institute Master Courses

Anatomy Of Divorce

The Landscape of Divorce Finance

Introduction to Divorce Court

The Ethics of Certified Divorce Real Estate Experts

Communicating as a Neutral Expert

How to Sell a House in Conflict

CDRE Fair Market Valuations

PROFESSIONAL AFFILIATIONS

National Association of Realtors

California Association of Realtors

Orange County Association of Realtors

The Inland Gateway Association of Realtors

Certified Luxury Home Specialist

Member of Keller Williams Luxury International

Certified New Home Co-Broker

TELEVISION

Chris has been featured on the following television channels regarding real estate matters:

RECOGNITION

Jennifer in Lake Hills Reserve

Chris is a dedicated professional. He cares about his clients and really gets to know their real estate needs. He has an excellent grasp of the market and strives to go the extra mile. He helps his clients understand the buying and selling process and is always available to answer questions.

Galicia in Laguna Niguel

Chris was amazing and very knowledgeable! From day 1 he was upfront and honest about what needed to get done in order to sell our home and within 6 days of being on the market it sold for asking price! He also helped us find our dream home. It took a little while to find but he was constantly updating us with new listings and it paid off in the end. We highly recommend Chris, he is as good as it gets with a Agent. We were very lucky to find him.

Justin in Ontario

Chris was a pleasure to get to know and work with. Chris invested plenty of personal time and effort to market our home. As a result, he was able to find the best qualified buyer in record time! Chris exceeded our expectations. We have already recommended Chris to our neighbors!

Kelly in Riverside

Chris was awesome to work with. As a first time home seller, I was grateful to have such an experienced and responsive agent to work with. He went above and beyond for us as we aimed to sell our house in the time frame we needed. His marketing for the home was fabulous and open houses were packed. We will be using him again on any future home sales or searches.

Aaron in Palm Springs

Chris is an awesome Realtor. He is fast to respond, answers all your questions and is quick to sell homes. He advocated for us and I could not be happier with the results of the time it took to sell our home and how much we received for it. He is trustworthy and honest, and that is difficult to find in the Realtor world. I highly recommend him for any of your realty needs.

Muhammad in Rancho Cucamonga

Very friendly, very professional. He sold our house in 48 hrs. He handled all the negotiations, and took care of all the negotiations for our new home as well. We highly recommend him.

Lori in Lake Mathews

I had the good fortune to have Chris Taylor help me sell a custom home. His knowledge of the area was very impressive. He was extremely supportive and understanding of my anxiety on this sale and was always available to answer questions. There are often very challenging issues with custom builds on acreage, but Chris helped me negotiate them and kept me at ease. He was the reason for the fast and fair sale. I would highly recommend him to anyone, buying or selling.

Kim in Eastvale

I was a first time home seller, and was not looking forward to all the steps I thought it entailed. The first day I met Chris, he was prepared, knowledgeable and very easy to talk to. He priced the house perfectly and he knew what little fixes needed to be done. He sold my house in 2 days, well over the asking price! I'm telling you, do not question him, he knows what he's doing. I will definitely be using him in the future and I will recommend him to everyone I know! Thanks Chris!!

Jen in Sherman Oaks

THE BEST - we have never had a more pleasurable experience. Very up front, honest, sets expectations appropriately! He has a GREAT team behind him, everyone was great to work with. He really has solid knowledge about Real Estate and the market. We have been through so many real estate agents and this is THE BEST!

Meet the Team

Tracie Albert

Operations

DRE# 01432850

With a high regard for the overall client experience, Tracie oversees the Operations for Taylor Realty Group. A licensed Real Estate Agent herself since 2004 with experience in Residential, Investment and Luxury Sales as well as Short Sales, REOs and House Flipping, Tracie possesses a comprehensive level of Real Estate-related expertise that is largely unsurpassed. As a key component to Taylor Realty Group’s success, Tracie has access to a variety of tools and resources designed to foster the most rewarding experiences for clients with even the most complex goals at hand in addition to cutting edge marketing techniques and strategies and innovative resources.

Brenda Listana Administration

With over 5 years of experience and having worked for some of the biggest e-commerce companies in the world, Brenda has established herself as a strong Customer Support Representative. She takes great pride in her exceptional computer skills, organization, planning, and administrative abilities and her experience has taught her the importance of attention to detail, resilience, and flexibility. Brenda commits herself fully to any task and embraces the responsibility.

Josh Hartman

Lead Agent

DRE# 02210680

Valerie Alicajic

Marketing Director

Josh Hartman launched his real estate career in 2010. Initially specializing in residential investments, he quickly became an expert in local trends, building strong buyer and seller relationships. With over a decade of experience, Josh helps clients — from first-time buyers to investors — find the right property. When selling, he uses digital and traditional marketing for maximum exposure and top-dollar results. Outside of real estate, Josh enjoys outdoor adventures with his wife and four children. A martial arts enthusiast, he also holds a Ph.D. in Computational Quantum Chemistry and teaches chemistry.

Valerie’s passion for design began at an early age, culminating in earning her Bachelor of Arts degree with an emphasis in graphic design at California State University Long Beach, and most recently, a Multi-Media Certificate in Web Design from Golden West College. Today, Val spearheads our design strategies and executes creative concepts that ensure maximum exposure. By conceptualizing and designing projects from start to finish, she creates a cohesive message portrayed through color, art and photography, all while meeting intense deadlines.

Brooke Fetzer

Property Designer

DRE# 01432850

Brooke Fetzer, "The Property Stylist", is a Certified Feng Shui Practitioner with YEARS of experience in the art of Home Staging. With over 1500 homes to her credit, Brooke is detail-oriented and works seamlessly with Sellers to prepare their homes for sale with careful attention paid to the individual marketing needs of each home so they can stand out from the rest online.

MARKETING PLAN

MARKET TEASE

We have a database of literally THOUSANDS of people including buyers that could potentially be interested in your home. In addition to our Call Campaigns, we implement mass email blasts to top agents that have consistently represented buyers and/or sellers in your area informing them of what is coming soon. This has often generated high-priced sales without the hassle of showings from buyers that simply will pay more to avoid market competition.

HOME PREPARATION

Having walked your home together, I will make suggestions that I believe will lead to a higher possible sales price. Some of these suggestions come with a cost and here is one of the greatest tools I bring to the table… The TRG Concierge Program.

The hassle–free way to sell your home faster and for a higher price. TRG Concierge helps you maximize your home’s value with home improvement services like staging, flooring, painting and more. No upfront costs and no interest!!!

THE VALUE OF TRG CONCIERGE

$385K Expected Sale Price Without TRG Concierge

$500K Sale Price After TRG Concierge

COMPLETED SERVICES

• Interior/Exterior Paint

• Various repairs throughout

• New flooring downstairs

• New carpet upstairs

• Full Kitchen Remodel

• Recessed lighting throughout

• Bathroom Vanities

• New Bathroom Fixtures

• Deep Cleaning

• Landscape clean-up

In October of 2020, a longtime Lake Hills client reached out to me regarding the sale of their mother’s home in Fontana. The home was in poor shape and in dire need of help. Based on its condition, the home would likely sell in the high $300s, but I believed with some renovations we would get into the mid to higher $400s. Despite my clients having no funds for this, they were able to qualify due to the equity in the home. And with a sold price of $500K, are they glad they did!!!

$21K

Total Project Cost

STAGING

We utilize the services of one of Southern California’s top professional staging consultants to create a warm and inviting environment that highlights the best architectural features and selling points of your home. Our staging consultants are Feng Shui-certified and well-versed in a broad spectrum of demographics. Understanding the target audience for potential buyers is a key to our success — and yours. When complete, professional staging will turn your home into a showplace that plays to the needs and desires of its prospective buyers.

REALTOR.com estimates that a staged home sells for no less than 3% more than a non-staged home.

VIRTUAL STAGING

When a home is in need of staging but budgets don’t allow for physical staging we utilize the services of a Virtual Staging Company to create the same effect. Virtual staging is a digital marketing technique where graphic software is used to add furniture, decor, etc., making the images the Buyer sees online appear furnished.

PROFESSIONAL PHOTOGRAPHY

As the saying goes, a picture is worth a thousand words. Our team combines professional pictures to capture the attention of potential buyers while showcasing your home’s best attributes. We work with the best real estate photographers to create a comprehensive visual description of your home from all angles (ground and air) and times (day and twilight) as well as any and all the amenities or attributes your community has to offer, which is then shared via our website, print brochures, advertising, and social media.

Is there a difference?

You tell me…

MATTERPORT TECHNOLOGY

Matterport is the latest in cutting edge technology that utilizes hi-tech cameras to create dynamic 3D visual tours of your home. This technology essentially provides an “always open house” by giving prospective Buyers the ability to virtually move through the entire home (top picture) and offers a total sense of how a home fits together with the “Dollhouse View” (bottom picture).

Matterport helps create an immediate, lasting emotional connection to a property because Buyers can experience it as if they were already there and easily share this experience with friends and family.

PROFESSIONAL VIDEOGRAPHY

While our marketing is largely considered unparalleled within the real estate community, it is our video that simply puts us on another level and is the perfect opportunity for me to blend my two greatest passions: movies and real estate. With the connections I’ve amassed over my years in the entertainment industry I have put together a crew of experienced filmmakers that utilize state-of-the-art equipment — stedicam gimbal systems, in-camera ramping techniques, animated effects, aerial shooting — and masterful editing to tell a story. Couple that with shallow-depth close-ups on key features and snippets of neighborhood hot spots and you have a production value far beyond the every day real estate video. My goal with this is to show off your home like it's the Star of the Movie!

REALTOR.com

VIRTUAL TOURS

Blending professional photography of your home with a pleasant musical accompaniment, our three-minute virtual tour will draw prospective buyers in and create an emotional connection that will last long after the video has ended. Since it comes in the form of a simple sharable link, it is quick to make its way around and add to the attention the home receives. This important marketing tool is will increase interest—and showings—of your home and will help achieve your goal of selling for the best price possible in the least amount of time.

REALTOR.com estimates that these Virtual Tours can add at least 1% to the sales price of a home.

PROPERTY FLYERS

ZILLOW SHOWCASE

SOCIAL MEDIA MARKETING

From Facebook to Instagram and beyond, social media is an exceptionally powerful way to expose your home to a virtually infinite number of potential buyers. Our Social Media Marketing Manager has an expert grasp on what has become the critical component of real estate marketing in this new age of advertising. She utilizes her expertise for targeted marketing via Facebook and Instagram as well as Google where she implements the target approach as well as Geofencing to optimize placement on Google for those searching for homes in your specific area. She also ensures that your property is marketed online 24/7 through more than 350 of the most popular search websites and emails are blasted to all local agents as well as those with historical activity in your neighborhood. Our internet and social media marketing campaigns are extremely successful, with homes we represent consistently ranked at or near the top in total views.

THE OPEN HOUSE

Holding an Open House is the best way to showcase everything your home has to offer inside and out which is what makes this plan so critically important and powerful. With your approval, we will restrict all initial showing requests until the first official Open House which we do heavy marketing campaigns to advertise. This allows us to create a buzz and build anticipation and excitement about your home coming to market in a market with such limited supply as we have been experiencing.

THE MARKET

MY PRICING STRATEGY

The price of your home is determined in several ways:

The market value of your home is not:

What you have in your home

What you need or want out of it

What it appraised for

What you your neighbor’s home sold for

What the Tax Assessor says it’s worth

How much it’s insured for

Based on what you owe on it

Based on what you spent to upgrade it

What Zillow or REDFIN claim it’s worth

The true market value of your home is what a Buyer is willing to pay for the property:

Based on today’s market

Based on today’s competition

Based on today’s financing

Based on today’s economic conditions

Based on the Buyer’s perception of the condition of the property

Based on the location

Based on normal marketing time

Properties that sell in today’s market: On a scale of 1-10 (“10” are the ones that are selling). How can your property be a “10”?

By improving the condition dramatically

By offering good terms

By improving the way the home shows

By adjusting the price