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EDITOR’S NOTE
2020
TREND FORECAST We have selected cultural shifts that will shape our behaviors. We analyse and present in a clear and concise way emerging trends that will shape your long term design projects.
Find the insights to help you keep your brand up to date and maximize your market potential.
In a time of rapid shifts in markets and global information, we are living in one of the most creative and turning-point periods of history that promise to bring impactful inventions that will revolutionize the world in the years to come. From the increasing use of Artificial Intelligence and Machine Learning to create smarter programs that can learn and perfect themselves to predict consumer behavior, to the use of Virtual Reality that promises to simulate a user’s physical presence in a virtual or imaginary environment with the use of vivid and realistic images and sounds that stimulate sensations. Technology has increasingly enter into our lives with the promise of facilitating and automating day-to-day processes but it’s evolving in a way that we still can not predict what its real impact will be in humanity. The idea of eternal life — extreme longevity — is now in the hands of science and technology with the brightest minds of our time focused on working on the most groundbreaking projects we’ve ever imagined, from the quest for longevity to the possibility of uploading our brain to a computer and end our mortality.
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EDITOR’S NOTE
Futuristic is a trend that explores the impact that technology will have on our lives as the different ways that man and machine will continue to fusion. Innovations in textiles, the creation of new materials and creative color palettes will impact design. With the increasing use of social networks and their influence on our lives we can’t ignore the fact that many of these projects are being financed and exploited by various social networking or search engine companies. In an increasingly interconnected world, social networks have played a key role in changing tastes and disseminating trends. Social presence is becoming a construct of our personal identities. Beyond likes, followers and heart-imprinted comments, we will see a rise in concerns with the openness and the consequences of our personal information being shared can bring. This will in the future lead us to a turning point where people will begin to realize that this may not be the best option and they will want to go incognito. Human Nature show man’s need to return to a more sustainable way of life, and the Intuition trend the need to detach himself from the opinion of others and look inward for ways of self-improvement. In the coming years we will also continue to see a crescendo in the movements of female empowerment and inclusion of all races. In a period when political turmoils are scaring people, access to the internet allows everyone to become political activists and use their broader reaching to increase moral conscience. Cultural Fusion translates in the mix of different cultures in our way of living. Designed for those who wish to comprehend the origins of coming trends, our trend forecast include exhaustive research, stunning moodboards and abundant design, color and material suggestions. Keep yourself one step ahead, and take a peek with us into the future.
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FUTURISTIC The futuristic consumer lives in a world where surreal technology like VR and AR exist at the same time that the past is still so important and prevalent.
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FUTURISTIC
FUTURISTIC When you think about the future, how do you envision it?
The consumer of today is living in a past-present future where surreal technology, like Virtual Reality and Artificial Intelligence, exist within a world where the past is still important and prevalent. Futuristic is further supported by the rise of 3D-printed clothing, footwear, and accessories that are being influenced by tech-driven design and a new generation of technical materials that are ultra light, highly breathable, protective, and thermo regulated. As gender roles become more flexible, terms like “gender-neutral” or genderless masculinity get more predominant with a generation of forward-looking persons emerging. These are audacious people who call themselves “without gender”, challenging preconceived ideas of gender, race, ethnicity and sexuality. Metallic textures undoubtedly make a statement but futuristic fashion is also defined by other aspects like embossed textures, bespoke fabrics and liquid or metallic finishes. Futuristic is also slowly influencing our lifestyle as much as services are upscaling, introducing premium and luxury options. Jobs are being displaced by technology, most of the times with the use of robots or drones. As robotics expand into a wider range of consumer-facing industries, the objective will be to develop technologies with humanizing details to replicate the textures, expressions and warmth of a human. The now world-famous robot Sophia is a perfect example of this. Anti-aging mechanisms and the perfection of the human body is also a near goal with Google’s associated company, Verily, being on a quest to find the cure to live forever. The world is changing at an extraordinary rate and the question is to know how humans are going to evolve with it.
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FIBERS
FUTURISTIC
“I foresee death by culture shock.” ― Woody Allen
“The best way to predict the future is to create it.” – Peter Drucker
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PAT T E R N & T E X T U R E S
FUTURISTIC
CONTEMPORARY STREET STYLE Contemporary Street Style is a movement for artists, creatives and makers. Arts and crafts become a reaction to the homogeneity and poor quality of mass manufacturing.
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CONTEMPORARY STREET STYLE
CONTEMPORARY STREET STYLE Contemporary Streetstyle is a movement for creatives, artists, art shakers and social activists. Its a macro trend used for political messaging and bold statements. With this tense political climate and our collective feelings of uncertainty, comes an explosion of creative expression. This new maker’s movement is galvanized to make a difference in the world by reusing waste and transforming the mundane into expressive art for the people. Virtual communities also encourage the use of style with political and personal messages, so fashion must rekindle its power of communication to express ideas, beliefs and traditions of particular subcultures. In the future we will see more of the Female Empowerment. Women are expressing socioeconomic and cultural power, breaking out of stereotypes. We will see innovative creations in fashion approached with a new way of thinking. Intelligent and smart attitudes towards everyday dressing become ever more important, along with the continued idea of individuality. Fashion will be proeminent in the expression of the individuality of each person because the contemporary consumer will dress to suit hisher own needs and personalities.
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C U LT U R A L FUSION Cultural Fusion shows the raise of a truly global consumer, that is redefining their identity in countries all over the world.
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C U LT U R A L F U S I O N
C U LT U R A L FUSION Globalization is bringing people of the East and West closer. Cultural references are also influenced by trade, digital connection, migration and media, mechanisms that challenge and reinforce one culture over another. People get inspired from what and who they see online and this goes beyond whatever culture they are living in. There will always be local style and cultural niches but people will be influencing others like never before. The evolution of connectivity, both real and virtual, are driving this trend – which focuses on a growing sense of community, cultural sharing and breaking boundaries. Just like a painting, a movie, or a song, fashion will play a main role in the fusion of different cultures and influences. Culture Fusion brings together a diverse mix of cultural references. A colourful mix of influences ignites our sense of community and togetherness. Red-based earthy tones and spicy yellows are at the heart of this trend. Blending of cultural references drives a vibrant and rebellious direction that takes combinations from various cultures intro a fresh, unexpected remix. Patterns, artefacts and even elements of cultural identity are combined to define a new sense of shared visual identity.
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Jean Paul Goude
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FASHION
C U LT U R A L F U S I O N
Jean Paul Goude
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INTUITION Intuition drives the new acceptance movement, embracing unusual imperfections and rejecting the social media obsessed, highly edited life.
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