Bronwyn Trafford
Bringing people and property together
Everything you need to know about selling your property with Bronwyn Trafford
We are your local experts With more than 50 years in business, Tremains is known for our friendly, professional sales consultants and proven results. We work alongside New Zealand Sotheby’s International Realty and Colliers International teams to ensure you will get the best result for your property.
At Tremains, we only want the best for you Our aim is for you to enjoy the best of service and to that end we are always available to discuss any aspect of your selling and marketing process. To be successful we need to get results. For you, that means getting your ‘For Sale’ sign changed to a ‘SOLD’ in the shortest timeframe. I stand behind the entire Tremains team and I take pride in personally endorsing their efforts. When you choose to work with us, you tap into a wealth of experience that will help you achieve the best possible price for your property. We work as a united team which means we bring an extensive network of buyers for our vendors.
At Tremains, we are here for you. I am happy to discuss your real estate questions. Please contact me directly at: simon.tremain@tremains.co.nz
Bronwyn has been a consistently high achiever during her 15 years’ experience in real estate. With over 25 years of living on the coast, she has a sound knowledge of coastal property. If it’s a professional, friendly approach you are after, Bronwyn guarantees this every time.
Local,Consistant,Committed Over 150 million dollars worth of sales in her real estate career
Bronwyn Trafford Knowledge... Passion... Results! Bronwyn’s passion is Coastal Lifestyle. Living it... Working it... Loving it... Bronwyn has been self employed for the past 24 years, firstly she established a reputable holiday accommodation business throughout Hawkes Bay for 8 years, which complemented the gradual move into realestate which she has successfully been doing for the past 15 years, being awarded rookie of the year then consistently in the Top 10 for many years. Her reputation as a consultant has been built on repeat business, outstanding results for her clients, many of whom have benefited directly from her expertise and knowledge. Bronwyn has always demonstrated impeccable integrity and brings a principled and intuitive approach to her realestate business. “Bronwyn has been fantastic to work with at every stage – professional, responsive, proactive and always helpful. We feel that she gave excellent advice in terms of the most suitable marketing method and suitable marketing timeframe, and worked hard during the marketing period to individually show our property to all interested purchasers. Bronwyn’s efforts exceeded our expectation at every stage, and while we always had confidence that she would achieve a good outcome – we were delighted with the outstanding final sales result”. - Nicole Simmons
150
R E A L E S TAT E INDUSTRY HONOURS
MILLION
027 573 7417 bronwyn.trafford@tremains.co.nz
@BronwynTraffordTremains
Why Tremains?
1 out of every 3 homes in Hawke’s Bay are sold by us
Since 1970 we’ve known Hawke’s Bay – we have sold more homes in the Bay than anybody else
Thirteen In the Finance Team
Two full time I.T staff
39 Operations employees: Office Administrators, Admin Hub, Personal Assistants
10 strong In-House Marketing employees
Culture: Customers will love a company if the employees love it first
Community Focused: Tremains is synonymous with supporting Hawke’s Bay
Over 50 agents Equally incentivised to sell your home
How to Sell Your Home for More Money
“It’s important to employ a success strategy when selling real estate because the financial pain of error is likely to be substantial”
Unlike every day commodities, there is no recommended retail price on real estate. Ultimately, the price of any property will almost completely be influenced by local supply and demand and the skill of your agent. Look for evidence your real estate agent can do this. You need to be working with a skilled negotiator who is cool under pressure, can hold their nerve and knows what to say, when and how to say it. Pricing strategy, days on market, presentation and marketing are all key ingredients to a great result but usually neglected by a non-trained or inexperienced rookie. Agents who pride themselves on getting the best results will not necessarily be the ones who charge the lowest fees for service. However, they will be the cheapest in the long run. Let me explain:
The price of the property is not fixed and can be substantially influenced up or down in freemarket conditions. Ultimately, your sales price will be determined by the skill of your agent. Consider your net result as the cheapest agent is the one that can NET you the most. It pays handsomely to hire the agent who has what it takes to maximise your outcome with marketing and negotiation skills because, quite simply, the success of your agent will have a major impact on your financial health. “It’s not a question of IF the price of real estate can be influenced… it’s a question of BY HOW MUCH” People come and go from this industry, but if you’ve been around for a while you build up credibility –a huge part of my business comes from referrals and repeat business, and I take that trust very seriously.
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What my clients are saying Bronwyn has recently sold our property and she has been fantastic to work with at every stage – professional, responsive, proactive and always helpful. We feel that she gave excellent advice in terms of the most suitable marketing method and suitable marketing timeframe, and worked hard during the marketing period to individually show our property to all interested purchasers. Her detailed weekly reports kept us well informed. Bronwyn’s efforts exceeded our expectations at every stage, and while we always had confidence that she would achieve a good outcome – we were delighted with the outstanding final sales result. We are happy to provide the highest possible recommendation for engaging Bronwyn as your agent, and are extremely grateful for her efforts on our behalf.
Nicole Simmons As residents of the Haumoana / Te Awanga community we have had professional dealings with her as both a buyer and seller of residential property. We can only say that our entire association with her has been one of the highest calibre. Her knowledge of the coastal community in which she lives and works is excellent… likewise her communication with us as sellers, potential buyers, and tenants is geared towards achieving excellent outcomes. There is no question that Bronwyn is the ‘go to’ professional in our area, and we have no hesitation in giving her our unreserved recommendation.
Richard and Mary Laming I was lucky enough to have fallen on the best agent in Te Awanga and I am sure the wider Hawke’s Bay. Bronwyn was immediately impressive – straight forward – lovely and had enormous local knowledge which knowing little about the area was invaluable to me. She got me up to speed very quickly and was always readily available for phone calls and appointments. Having been the branch manager of both the Harcourts Eastbourne and Bayleys in Waipukurau I am extremely aware of my expectations of an agent and Bronwyn was outstanding. I have enjoyed working with her and she has gone out of her way to make my purchase of a property an enjoyable experience. I have appreciated her absolute honesty and straight forward approach and going the extra mile to facilitate what can often be a stressful process.
Jen Ormond (ex AREINZ)
Questions for you to Consider
01
02
03
What influenced you to purchase this property?
When friends and family visit, what are some of the comments they make about your home?
What are the top three features about your home?
04
05
06
When do you see your property coming onto the market?
Have you sold a property before? If so, how did it go?
What time of the day does your home look best?
07
08
09
When you move from here, where will you go?
Why are you thinking of selling?
Any additional comments to help us understand your situation?
Fresher. Brighter. Better. GOLD Hammer Auction - Market value $2,579
Now $2,295
Professional photography (to the value of $195) Video walk through (to the value of $400) 1 x Full page print adverts (HB Property Guide) 1 x 1/2 page print adverts (HB Property Guide) 2 x Full page listings in our REAL digital magazine 100 x Just listed property cards 20 x Open Home photo booklets Tremains company property for sale sign Property listing on tremains.co.nz Property listing oneroof.co.nz Property listing on realestate.co.nz Trademe package including;
3week Premium listing, 1week Super feature, ongoing feature listing, 1 x Boost
Google display advertising - 7 days Facebook - Boosted 5 days LIM Report Auctioneer Fee
tremains.co.nz *Offer ends April 30th 2021. | Tremain Real Estate (2012) Ltd Licensed Real Estate Agent REAA 2008
Sign Listing Authority
Step 1
Choose Method of Sale
Tailor your Marketing Real Property
For Sale to Sold!
Welcome Home
Cover Property
Welcome Home
Pop
the
Home staging (if needed)Yay
Yay Yay Yay
home
Just Listed!
Step 3
Photograph Shoot
Open home
Open Home
Open Home
Sneak Peek
05 - 19 Feb, 2021
Offer Accepted
Offer Accepted
Sold!
Vendor Reports
$
Sneak Peek
Buyer Feedback
18 Forbury Way, Taradale • 31
Print Media
$
Step 2
ntract
Under Co
Online Now
Step 4 Once
Online Now
Online Now
Possible Offers Twice
Online Now Welcome Negotiations Home
Sold!
Under Contract
Welcome Home
Yay Step 5
Due Diligence
Yay Yay Yay Step 6
Solicitors Offer Accepted Approval
Open Home
Unconditional
Sneak Peek
Sneak Peek
Final Inspection
Sold!
Finance Approval
Offer Accepted
$
!
The Complete Selling Process
Settlement Date
Open Home Checklist
An Open Home will give me the opportunity of meeting with numerous potential buyers in a compressed period of a 30-45 minute time frame. As any home seller knows, it's hard to keep your place looking picture-perfect all the time for the parade of buyers who might swing by to check it out. Having an open home can help contain some of that chaos. Regardless of the quality or type of visitors your Open Home attracts, you should make sure your home is 100% ready for viewing.
What to expect when I hold an Open Home at your property: •
•
•
Prior to the weekend of the Open Home, the inspection time and date is advertised on our Tremains website, Realestate.co.nz and my business social media page. I will arrive 15 minutes prior to opening your home to erect my open home flag outside and to set myself up with my resister and brochures At your request, a “please take shoes off” sign will be visible from the front door
Where to find me this Sunday!
•
Buyers will be requested to fill out an Open Home Register upon arrival so it enables me to gather feedback within the next 48 hours.
•
Once I have packed up, I will leave you a note to advise you how the open home went overall or a text to advise how many parties came through.
•
After I have gathered feedback from all parties, I will email you a full summary in a vendor report which includes buyer feedback.
Open Home Checklist
Listed below are some ways you can show your property off to perfection for your open home: •
Make sure the house is spotless. Pay particular attention to the bathrooms and the kitchen. In the bathrooms, towels should be fresh and clean, sinks and baths scrubbed, and the floor freshly cleaned. In the kitchen, make sure all dishes are put away, and bench tops cleaned and clear of all clutter
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Take particular care of the approach to the front door and the entry
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Display fresh flowers in vases in the dining room or living room.
•
Have soft music playing in the background
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Keep security in mind and put all valuables out of open sight
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Open every window covering. All drapes, curtains and blinds should be positioned to let in maximum light
•
Make sure the house smells good. If you’re not inclined to baking cookies or muffins, just make sure there are no pet or greasy cooking odours. Air the house out before the Open Home, but make sure the home is warm (especially in the colder months)
•
Remove pets from the house, or at least, keep them outside
•
And most importantly, get rid of all surface clutter
First impressions count, especially in the real estate business. That’s why it is important to thoroughly prepare your property for sale.
Present your property in the best light with these tips Kitchen
Windows
Many home buyers consider the kitchen to be the most important room of the house. When they look at your kitchen, they’ll pay attention to the cleanliness, layout and storage capacity. Make sure all appliances are spotless, fix dripping taps, tighten loose cabinet hardware, and change outdated light fittings.
Clean windows inside and out. Replace cracked glass, broken sashes and cords. When your home is being shown, open curtains to let in as much light as possible.
Storage Remove half of what’s in the wardrobes and storage areas to make them look bigger. This might be a good time to throw out, donate or sell things you no longer need. Remove excess furniture, even if it’s only temporarily, to make rooms seem spacious. Garages often end up as a dumping ground so make sure they are well organised and give prospective clients the impression that there’s plenty of room for their belongings.
Outside Your buyers will make their initial assessment of your property as soon as they see it. Mow the lawns, weed the gardens, trim back overgrown trees and sweep up leaves. A neat and tidy entrance also creates a positive first impression.
Walls and Ceilings Repair any cracks in the walls or ceilings and repaint if necessary. Clean finger marks off high-traffic areas and get rid of cobwebs. Consider replacing outdated wallpaper.
Floors Carpeting has a major impact on the look of a home. Vacuum thoroughly or have it professionally cleaned. If it is badly worn, or stained, consider having it replaced. Check if wooden floors need to be refurbished. Clean tile floors, and repair or replace cracked tiles.
Paint Take a good look at the paint on the inside and outside of your home, is it cracking, peeling or chipping? If it is, a fresh coat of paint for your exterior may cost you a bit of time and money, but may elevate your home from “fixer-upper” to “move in and enjoy.” If it does need painting, choose colours that are appropriate to the style of the house and that blend in well with the neighbourhood.
Roof Buyers will pay close attention to its condition. Paint corrugated iron or clean tiles, fix leaky corroded downpipes and gutters. Clean or repair watermarked ceilings as this is a sign to buyers that the roof has leaked, even if it has been fixed.
Open homes To put buyers at ease, we recommend you and your pets are absent during open homes. If you do stay, please let your sales consultant do the talking.
Be seen in the right places at the right time
Online
Signage
The internet is an essential tool
Our in-house marketing team will
Our customer service team will
when marketing your property as
produce a full colour brochure
ensure that a high quality ‘For Sale’
many buyers do their research
and window display to be used in
sign is erected at your property
online. When you list with Tremains,
our sales offices, at open homes
the day your listing goes live.
your property will be listed on all
and given out to prospective
This 24/7 visual sales tool is
the right real estate websites to
buyers. We will also hand deliver
an important component of
make sure your property is seen by
free ‘just listed’ cards into your
showcasing your property.
active buyers.
local neighbourhood.
Publications
Social Media
Photo and Video
Your property will feature in
At Tremains, we embrace the power
To present your property in the
our digital property publication
of social media platforms such as,
best possible light, we recommend
which is released fortnightly to
Facebook and Instagram to market
investing in professional photography
our extensive company database.
properties. We use digital strategies
and videography. The images will be
For print, all of our property
such as customised audience
used in all marketing materials; print
listings are including in the local
demographics and geo targeting,
and digital. Photography and video
Property Guide magazine which is
with the single goal of creating
is usually the first impression people
inserted into the Saturday edition
awareness to both active and
get of your property, so let’s make
of Hawke’s Bay Today. The Property
passive buyers.
it a good one.
Guide also sits in property stands around our region.
with tremains Thinking about Selling your property? Would you like Haumoana School to receive $500 after the sale? List your home for sale with me and simply register Haumoana School, and when your home sells, I’ll give them $500*. Contact me today to find out more. Bronwyn Trafford 027 573 7417 bronwyn.trafford@tremains.co.nz
*Terms & Conditions apply
Hawke’s Bay Leadership Team
At Tremains, it’s a team effort Simon Tremain Managing Partner
Gabrielle Ellett Central Region CEO
Maree Newman Central Region COO
Stuart Christensen General Manager
Jamie Thomas Napier Sales Manager
Ben Massey Hastings Sales Manager
Sherry O’Sullivan Taradale Sales Manager
Hawke’s Bay Licensee Agent
Your YourHastings, Napier and Havelock TaradaleNorth Salesand Consultants Central HB Sales Consultants
Louise Nathan Addis Abel
Jill Jen Baddeley Brownlie
Andrew Lisa Clark Burn
Jenness Phil Carmine Clark
Edward Leon Cox Dear
Lynda Diane Creighton Dobson
Jane Vicki Fitzgerald Dransfield
Bronwyn Debbie Grant Dudding
Lyn Sarah Hann Ericksen
Marguerite Marie Healey Ewens
Niki Danni Frame Heard
Rahia Nick Jessup Fryer
Ariana Alicia Frost Kennedy
Deborah Bryson Lambert Frost
Richard Lynnette Hammington Liley
Caroline Ashleigh Hughes Liley
Jarrod Nikki Humphreys Lowe
Tori Jo Morrison Lorigan
Craig Rex Rawcliffe Lorigan
James Millie Reith Lyons
Jarnail Sara Singh Mackey
Susie Hanlie Marnewick Sturt
Sarah Pinckney-Welch
Will Tremain
Megan Rob Dallimore Nunziante Central HB
Vicky Bev O’Keefe Naylor Central HB
Kanila Patel
Darren Pienaar
Bronwyn Jayne Trafford Mills
Lisa White
Gabby Lisa Wong Morris
Maree Williamson
Hawke’s Bay Leadership Team
At Tremains, it’s a team effort Simon Tremain Managing Partner
Gabrielle Ellett Central Region CEO
Maree Newman Central Region COO
Stuart Christensen General Manager
Jamie Thomas Napier Sales Manager
Ben Massey Hastings Sales Manager
Sherry O’Sullivan Taradale Sales Manager
Hawke’s Bay Licensee Agent
Your Hastings, Napier and Havelock TaradaleNorth Salesand Consultants Central HB Sales Consultants
Nathan Louise Addis Abel
Jen Jill Baddeley Brownlie
Andrew Lisa Clark Burn
Jenness Phil Carmine Clark
Edward Leon Dear Cox
Lynda Diane Creighton Dobson
Jane Vicki Fitzgerald Dransfield
Bronwyn Debbie Grant Dudding
Lyn Sarah Hann Ericksen
Marguerite Marie Healey Ewens
Niki Danni Frame Heard
Rahia Nick Jessup Fryer
Ariana Alicia Frost Kennedy
Deborah Bryson Lambert Frost
Lynnette Richard Hammington Liley
Caroline Ashleigh Hughes Liley
Jarrod Nikki Humphreys Lowe
Tori Jo Morrison Lorigan
Craig Rex Rawcliffe Lorigan
James Millie Lyons Reith
Jarnail Sara Mackey Singh
Hanlie Susie Marnewick Sturt
Bronwyn Jayne Trafford Mills
Gabby Lisa Wong Morris
Megan Rob Nunziante Dallimore Central HB
Bev Vicky O’Keefe Naylor Central HB
Kanila Patel
Darren Pienaar
Sarah Pinckney-Welch
Will Tremain
Lisa White
Maree Williamson
When you are ready to start your real estate journey, contact me today.
Bronwyn Trafford
027 573 7417 bronwyn.trafford@tremains.co.nz
tremains.co.nz Tremain Real Estate (2012) Limited. Licensed Agent REAA 2008.