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CANADA’S TRAVEL TRADE NEWS www.travelweek.ca SEPTEMBER 24, 2026

Airlines, advisors talk commissions, NDC and air bookings

Sandals Resorts stake for Royal Caribbean Group

Intrepid, ACV on their new partnership

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The air booking equation for travel advisors: Time, complexity and the value of expertise BY KATHRYN FOLLIOTT TORONTO — With all the new-toindustry advisors coming into the industry – and with so many travellers experiencing booking-overload – is now the time for experienced agents to attract new clients with their airbooking prowess? It’s an industry talking point with a lot of history. After the airline commission caps and cuts in the late-1990s and early 2000s, and with Air Canada’s cut as recently as this summer, over the years some agency owners have decided their business model could no longer sustain air bookings. It comes down to time, and resources, as one Ontario-based advisor told Travelweek. “We can’t keep up with demand [at our agency], and we have to allocate our time wisely.” It’s not just commission levels. NDC is still a big stumbling block. Advisor concerns about the lack of functionality with NDC platforms keep coming, after years of IATA and the airlines steering agencies to NDC bookings, often with a carrotand-stick approach with a fee for non-NDC bookings. Then there are the debit memos. Advisors say they’re seeing higherthan-average volumes of airline debit memos, up to 10 a day at one Ontario agency. “Normally we’d get maybe 10 a month,” said the owner. Another owner out west said she’s seeing more debit memos especially for booking segments

out of sequence. “We’re careful not to do this generally, but agents occasionally make a mistake and forget. These types of debit memos were almost never issued in the past. I believe everything is automated now and nothing gets through. Any little thing is caught.”

OWNING THE TRIP What’s an experienced agent to do? This is how travel advisor Danny Jarvis sees it: “If you’re not booking the flight, you’re not owning the trip. And if you’re not owning the trip, you risk losing the client.” Jarvis told Travelweek that he’s always booked air. He learned on the GDS, training on Galileo back when he started in the industry at age 17. “To me I don’t consider it a lot of work or effort, just because I’ve been doing complex airfare bookings for a long time,” he said. Jarvis’ advice for airlines, to encourage more advisors to come back to air bookings: “The best thing the airlines could do is stop cutting commission, or pay commission where they don’t, and stop with the differing prices. Like, when a fare on Sabre is more expensive for the exact same fare versus on the airline’s websites.”

“I AM VERY AWARE OF THE INDUSTRY CHANGES” Agency owner John Castell also knows his way around the GDS. “As a GDS user I can complete an air only

booking for a repeat client very, very quickly,” he told Travelweek. He’s tried the NDC platforms. “I am very aware of the industry changes and I am fearful of the airlines moving away from the GDS. It allows me to fix bookings with schedule changes, and alter bookings.” Castell told Travelweek he has been a top 50 agency for six of his eight years with Envoyage, with very high volumes of air bookings, but also with one of the lowest margins. “Airlines could get back to paying a bit more commission, or at the very least, creating net fares with a plus-up option, which will allow us to create a margin,” said Castell. Air can be complex and time consuming, says Envoyage’s National Marketing Manager, Heather Baker, “so it’s understandable that some advisors choose not to make it part of their business.” For others though, “it can be a real advantage particularly when clients want one trusted expert looking after the whole trip.” Envoyage’s resources include in-house air agreements, a dedicated ticketing support team and an advisor community with “deep air expertise. That support can help with changes, refunds, waivers, and other issues that can otherwise take a long time to resolve.” Trevello’s approach is similarly realistic. “We recognize why some advisors have moved away from air. Historically, the process could be time-consuming, complicated

September 24, 2026 | TRAVELWEEK

TOP NEWS

Dan Christian, founder of Travel Trends

Travel Trends Summit V3 asks ‘What’s Beyond AI?’ with 40+ industry leaders TORONTO — Travel Trends Summit V3 is returning this fall with a twoday virtual program featuring more than 40 travel industry leaders and a central question that organizers say is increasingly important for the industry: “What’s Beyond AI?”

roster of sponsors has allowed them to eliminate the regular US$149 ticket price. There is no attendance cap or waitlist.

Taking place Oct. 28-29, 2026 and streamed live from Toronto, the third edition of the Travel Trends

While artificial intelligence will inevitably be part of the conversation, this year’s agenda is designed to

To register, click here.

BEYOND THE HYPE

stack; discovery, distribution and booking; marketing, branding and customer relationships; travel-tech investment and startup funding; and leadership, workplace culture and what organizers describe as the “human advantage.” The two-day program will also feature live technology demonstrations, startup pitches and debates among industry experts.

TRAVELWEEK JOINS SPEAKER LINEUP

THE POTENTIAL FOR EFFICIENCY GAINS – AND FOR FUNDAMENTAL CHANGE ACROSS THE TRAVEL INDUSTRY – IS SIMPLY TOO SIGNIFICANT TO IGNORE

Summit will bring together founders, executives, investors, marketers and technology innovators for discussions about the forces reshaping the global travel business.

move beyond the hype surrounding AI and examine how emerging technologies and changing consumer behaviour are affecting the way travel is discovered, marketed, distributed and booked.

Registration for this year’s event is free, with organizers saying a record

Sessions will explore AI and the evolving travel technology

Travelweek’s Devin Kinasz is among the speakers and will discuss how the technology is impacting travel advisors. “I love this technology, and I’m genuinely excited about what I’ll learn at this year’s event,” says Kinasz. “I’ve been dedicating a lot of my time to helping travel advisors understand AI and, more importantly, how they can actually use it in their businesses. I find the technology incredibly powerful in my own work, and the potential for efficiency gains – and for fundamental change across the travel industry – is simply too significant to ignore.”

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The international speaker lineup also includes executives and industry experts from TourRadar, Phocuswright, Mindtrip, Railbookers Group, Kaptio, Fora Travel, TravelAI, WeTravel and Microsoft. Representatives from Thayer Ventures, Plug and Play, Propellic, Tripian, Deloitte, Nezasa, Bókun, Pinerary, TProfile, Aderra Solutions, Triprecos, iWander, GuestOS and Belvera Partners are also scheduled to participate.

WHAT IT MEANS FOR TRAVEL ADVISORS For travel advisors, the discussions come at a particularly relevant time. AI-powered trip planning and search are changing how consumers research travel, while new distribution platforms and booking technologies continue to alter how suppliers, advisors and travellers interact. At the same time, the summit will look beyond technology to consider where human expertise continues to provide an advantage — an issue with particular relevance for the travel advisor community as AI becomes increasingly embedded in travel planning and retailing.

THE NEXT WAVE OF TRAVEL TECH Investment will be another focus. Sessions examining travel-tech startups and funding will provide a look at where investors see opportunities emerging and which technologies could have the greatest impact on the travel industry in the years ahead. The Summit has doubled attendance year over year since launching in 2024, with previous editions attracting more than 2,000 participants from 50+ countries, says Dan Christian, founder of Travel Trends. “Everyone is talking about AI, but the real opportunity lies in how travel companies apply it to create

better businesses, stronger customer relationships, and provide more meaningful human experiences,” says Christian. “This year’s summit is designed to showcase what’s actually working today, while helping leaders prepare for what’s coming next.” He added that extended panel sessions will give speakers more room to dig into the topics that matter most to attendees. There are more fireside chats, bringing back the summit’s most popular format with an expanded lineup of 1:1 conversations with investors, founders and operators. Toprated keynotes include the highest rated speakers from 2025 returning, alongside several yetto-be-announced speakers. Plus, there are interactive demo blocks, giving emerging travel technology companies live stage time to show, not just tell, how they’re applying AI and automation. If you’re familiar with the Travel Trends brand, here’s why: the Travel Trends podcast is the #1 B2B travel podcast globally, delivering insider insights from top executives and entrepreneurs shaping the future of travel. With 250+ episodes, listeners in 125+ countries, the show covers technology, marketing, customer engagement, and emerging trends giving travel professionals the actionable ideas they need to grow their careers and businesses. The virtual format means attendees can tune in from anywhere, with the entire event streamed live from Toronto over Oct. 28 and 29. The full agenda is now available and registration is open, with complimentary tickets available to all attendees. For the full agenda and free registration for the Travel Trends Summit V3, click here.

A321XLRs, Starlink and new cabins: Airlines talk innovation TORONTO — Discussions about innovation and tech were a big part of the Lufthansa Group Travel Forum in Toronto earlier this week. Three airline execs – Air Canada’s Director, Corporate Sales, Ana Paula de Souza, along with United Airlines’ Director, Global Corporate Sales, John Holt, and Christina Meakin, Director of Sales, Lufthansa Group – took part in a panel discussion that covered new aircraft, advances in onboard WiFi functionality and more. Both de Souza and Holt see the new A321XLRs for Air Canada and United as a game-changer aircraft, opening up unique, secondary and non-traditional markets, especially to Europe. “When you look at our European expansion, it’s the perfectsized aircraft. We’ve been able to serve destinations such as Berlin, Budapest, Catania, Palma de Mallorca and the Azores nonstop,” said de Souza. Meanwhile Meakin spoke to Canadian expansion. “We currently have five Canadian gateways, and we hope to expand that going forward.” Lufthansa Group is also rolling out Starlink as its WiFi provider. “The first aircraft have already been equipped. We have about 850 aircraft across seven airlines, so it will take some time, but it’s a major step forward for us,” said Meakin. Coming up for the three Atlantic Joint Venture carriers: working together on a Sales Insights Hub, offering automated business reviews, additional value-added features, enhanced reporting and greater transparency. NDC and commissions were also headline topics at the airline forum; check out our lead story on p. 3 - 4.

September 24, 2026 | TRAVELWEEK

WORLD NEWS

Flair Airlines Air Canada at the 2026 Skytrax World Airline Awards

AIRLINES

GLOBAL TRAVEL

CRUISING

This year’s Skytrax World Airline Awards had plenty of familiar carriers receiving honours. Air Canada won several awards, including Best Airline in North America, for the second year in a row and the 10th time since 2010. Air Transat won World’s Best Leisure Airline, and Porter Airlines won Best Regional Airlines in North America. Air France was named the Best Airline in Western Europe (sixth consecutive year), among other awards. Not to be outdone, Turkish Airlines was named Best Airline in Europe for the 11th time, and took home an additional seven awards. More than 24.8 million travellers from 100+ countries take part.

Global tourism kept moving in the first half of 2026, but the pace slowed considerably as conflict, higher costs and economic uncertainty weighed on travel demand. According to the latest World Tourism Barometer from UN Tourism, an estimated 690 million tourists travelled internationally between January and June, about three million more than during the same period in 2025. Global arrivals increased 2% in the first quarter before declining 1% in the second quarter. April arrivals fell 3%, a drop UN Tourism attributed largely to the Easter calendar shift and the impact of the Middle East conflict.

Disney Cruise Line has marked a milestone with its latest ship, Disney Believe. A social media post from the cruise line – “The Disney Believe is taking shape!” – included pics of the new ship’s first ‘gigablock’ floating out from shipbuilder Meyer-Werft in Germany. Once the sections are finished, they’re welded together to complete the ship. Each gigablock can weigh more than 31,000 tons, and they’re built complete with walls, plumbing and wiring. Disney Believe will be the fourth ship in the cruise line’s Wish class. The 144,000-ton ship will accommodate up to 4,000 passengers in 1,254 staterooms.

Flair Airlines has gotten the nod from the Canadian Transportation Agency for scheduled, international flights to the UK and Europe. In separate filings, Flair has been issued a license to operate scheduled international service, large aircraft, in accordance with the agreement between the government of Canada and the government of the United Kingdom of Great Britain and Northern Ireland, and in accordance with the agreement on air transport between the government of Canada and the European Community and its member states.

Disney Believe’ s first gigablock

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Royal Caribbean Group acquires 50% equity stake in Sandals Resorts MIAMI — Royal Caribbean Group has acquired a 50% stake in Sandals and Beaches Resorts, in a deal worth US$3 billion. The transaction is expected to close in early 2027, subject to customary approvals and closing conditions. “My father, Gordon ‘Butch’ Stewart, founded Sandals Resorts with the belief that a company built in the Caribbean could stand on the world stage alongside the most respected names in hospitality. Today is proof of how far that vision can go,” said Adam Stewart, Executive Chairman, Sandals Resorts and Beaches Resorts. Stewart and Jason Liberty, Chairman and CEO, Royal Caribbean Group, say the new partnership pairs Sandals

Jason Liberty, Chairman and CEO of Royal Caribbean Group, and Adam Stewart, Executive Chairman of Sandals Resorts

The partnership will introduce more guests to Sandals and Beaches Resorts, said Stewart. “As we continue to grow, we will remain true to what has always defined us: delivering authentic vacations that exceed expectations while creating opportunities for our team members, travel advisor partners and the communities we call home,” he said. “The future has never been brighter, and I know this moment would make my father incredibly proud.”

I KNOW THIS MOMENT WOULD MAKE MY FATHER INCREDIBLY PROUD and Beaches’ all-inclusive resort expertise with Royal Caribbean Group’s vacation platform, including Royal Caribbean, Celebrity Cruises and Silversea, private island destinations and river cruising. The joint venture includes all Sandals and Beaches properties across the Caribbean, with an eye to expansion. Royal Caribbean Group has secured committed debt financing from Morgan Stanley to fund the investment.

The joint venture will be governed by a board under the shared leadership of Stewart and Liberty. Stewart will maintain a leadership role in guiding the company’s long-term strategic growth as Executive Chairman of Sandals and Beaches Resorts.

Flair Vacations’ debut winter sun program spans five destinations TORONTO — Flair Vacations is warming up for winter with a new sun program featuring five Canadian gateways and five destinations in Mexico, Jamaica and the D.R. The lineup includes Cancun, Puerto Vallarta, Punta Cana, Montego Bay and Flair’s newest destination, Puerto Plata, with vacation packages pairing Flair Airlines flights with a growing selection of resort partners. “We’re excited to connect Canadians to popular sun destinations and a growing portfolio of resorts Canadians know and love,” said Nicole Bursey, President, Flair Vacations. “Travel advisors are well versed in selling these destinations and we’re looking forward to being a partner they can count on to deliver value.” Toronto will offer the broadest schedule, with service to all five destinations. Peak weekly frequencies include up to 18 flights to Cancun, eight to Punta Cana, six to Montego Bay, four to Puerto Vallarta and two to Puerto Plata. From Montreal, Flair Vacations will offer packages to Cancun, Punta Cana, Puerto Plata and Puerto Vallarta. Vancouver will connect to Cancun and Puerto Vallarta, while Calgary and Edmonton will each offer Cancun and Puerto Vallarta.

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NEWS

This is just the start, say Intrepid, ACV of their new partnership TORONTO — Intrepid Travel and Air Canada Vacations are taking their new relationship slow and steady, with an eye to strong growth. “We’re starting small, with eight tours in Canada, and we’re adding Morocco. But looking ahead, the plan is to expand into all of their products,” said Nino Montagnese, VP, Air Canada Vacations, when asked recently about ACV’s offering of Intrepid itineraries. “It’s going to complement what we already have and give our customers that extra sense of adventure travel that we don’t offer today. It was a missing piece, and we’re finding that customers are looking for it. They

Christian Wolters, President, Canada at Intrepid Travel and Nino Montagnese, VP, Air Canada Vacations

Christian Wolters, President, Canada at Intrepid Travel, noted that a lot of people still think of small-group adventure travel as youth or budget travel, “but that’s really not the case anymore. It changed significantly after the pandemic. Today, it’s much more aligned with the Air Canada Vacations customer — often 55-

IT WAS A MISSING PIECE, AND WE’RE FINDING THAT CUSTOMERS ARE LOOKING FOR IT

were coming to us for it, but we didn’t have it, so now we’re bringing it in,” he added. The timing is right, said Montagnese. ACV looked at bringing in adventure travel a few years ago, “but the technology at the time wasn’t where it is today. That’s changing for us now, and it’s going to help support this expansion,” he said. “Adventure travel has been popular for years, but it really feels like it’s becoming more mainstream now. I think we can help each other, and that’s what makes for a strong partnership.”

plus and looking for a higher-end experience — and we’re continuing to expand in Canada.” For Intrepid’s trips right here in Canada, the company will be working with ACV and Destination Canada to create more curated Canadian experiences. Right now about 75% of Intrepid’s trips in Canada include an Indigenous experience. The Canadian market is Intrepid’s fastest growing internationally for 2026, up 26% so far this year.

Cross-border Canada-toU.S. travel up 10% by car, 3.6% by air OTTAWA — According to the latest numbers from Statistics Canada, Canadian-resident return trips from the U.S. totalled 2.6 million in August 2026, up 8.8% vs. August 2025. It marked the fifth consecutive month of year-over-year growth. It’s important to note that while return trips from the U.S. by car in August 2026 rose 9.9% from August 2025, they were 27.4% lower than in August 2024. Likewise, return trips from the U.S. by air in August 2026 increased 3.6% from August 2025, but were 22.7% below August 2024 levels. Meanwhile Canadian-resident return trips from overseas by air totalled 1.2 million in August 2026, marking a third consecutive month of year-overyear decrease (-2.8%). All in all, Canadian-resident return trips from abroad (i.e. from the U.S. and overseas countries) by car and air hit 3.7 million in August 2026, up 4.9% from the same month one year earlier.

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Float out milestone for Celebrity Compass ahead of August 2027 debut ROTTERDAM — Celebrity Cruises recently marked a major construction milestone for Celebrity River Cruises with the successful float out of Celebrity Compass, the first ship in its new river fleet. The float out, which marks the completion of the vessel’s exterior construction and its first time in the water, brings Celebrity Compass one step closer to its scheduled August 2027 debut. The multi-day process began Sept. 9 at Zwijnenburg shipyard in Rotterdam. Following the float out, the ship travelled its first 80 kilometres by river before arriving at TeamCo Shipyard in Heusden. “The float out of Celebrity Compass is a defining milestone as we bring our vision for Celebrity River Cruises to life,” said Laura Hodges Bethge,

President, Celebrity Cruises. “As our inaugural ship enters the next phase of construction, we’re one step closer to welcoming guests aboard in 2027.” Celebrity says the new ship will bring many of the brand’s ocean-cruise design and hospitality elements to the river, with open decks offering 360-degree views, an infinityedge plunge pool and Magic Edge cantilevered dining pods, an industry first for river cruising. Accommodation will include five stateroom categories, with kingsized beds in every stateroom, added storage and spacious balconies. Passengers will also have access to eight restaurants and bars, including Celebrity favourites Martini Bar, Sunset Bar and Café Al Bacio, along with complimentary breakfast room service and 24/7 dining options. Celebrity Compass will also feature an innovative hull designed to improve river navigation, plus hybrid propulsion and technology aimed at reducing noise and vibration.

IT’S A DEFINING MILESTONE AS WE BRING OUR VISION TO LIFE

The float out brings Celebrity Compass one step closer to its August 2027 debut

Fareconnect brings advisor-first model to the U.S. market MEDICINE HAT, AB — Fareconnect is taking its advisor-first model south of the border with the launch of FareconnectUSA.com. The Canadian host agency, a member of Ensemble, currently supports more than 550 travel advisors across Canada and is known for its focus on training, mentorship and proprietary technology aimed at helping new advisors build their businesses. Fareconnect USA will operate independently as a separately operated company while carrying forward the same advisor-first philosophy as the Canadian company. It will begin serving travel advisors in California before expanding into Florida in 2027. As in Canada, the U.S. operation will focus primarily on individuals entering the travel industry rather than recruiting experienced advisors from competing host agencies. The company says its goal is to grow the marketplace by attracting new talent and providing the education, mentorship and business tools needed to build long-term careers. That approach reflects the background of founders Rick and Cindy Gaudet, who entered the travel industry after careers in the military. “As we grow in the U.S., our priority remains exactly what it has always been; helping new advisors build successful careers,” said Rick. “We’re not looking to be disruptors. Our focus is on bringing new people into the industry, giving them the right training and support, and helping them build businesses they can be proud of. That’s how we believe the industry grows.”

September 24, 2026 | TRAVELWEEK

NEWS

There’s still time: The Palm Beaches specialist program incentive TORONTO — Agents who complete The Palm Beaches’ online training program by Sept. 30 will receive a $25 gift card. The incentive is open to advisors who complete the specialist program. The program can be completed in less than 45 minutes and covers a range of topics. Advisors must complete the specialist program during the contest period and email a copy of their certificate of completion to thepalmbeaches@ voxinternational.com. The contest closes Sept. 30. To register for the program, click here. Advisors who experience issues accessing the training portal can contact traveltradehelp@ ThePalmBeaches.com.

Collette launches 2027-28 season with 12 new tours TORONTO — Collette is rolling out its 2027-2028 season with more than 175 tours worldwide, including 12 new itineraries across Europe, Africa, Asia and the U.S. The launch comes as the company marks its 109th year in touring and expands its focus on more immersive, regionally focused experiences. To commemorate the launch, Collette has also introduced a seasonal sale with stackable savings of up to $1,500 per couple on travel through Dec. 31, 2027.

South Sardinia Island, Italy with Collette

CANADIAN TRAVELLERS HAVE REALLY EMBRACED EXPLORATIONS TOURS ... THEY’RE LOOKING FOR IMMERSION “Canadian travellers have really embraced Explorations tours, particularly in destinations like Africa and Southeast Asia, which tells us they’re looking for more immersive ways to experience a destination,” said Christian Leibl-Cote, EVP of Global Sales. “We’re excited to expand on tours, especially in Europe, with new itineraries that take travellers beyond the traditional highlights and deeper into regions like Tuscany, Sardinia and Corsica.” Among the new itineraries are Treasures of the Mekong, Iconic South Africa, Gems of Tuscany, Sardinia & Corsica: Islands of Italy & France; Celtic Tradition & Landscapes; Christmas Markets & Castles of Europe; Shrines of France; Shrines of

Ireland; Italy Uncovered; and The Soul of Southeast Asia. Collette says the new tours reflect growing demand for authentic access, deeper regional exploration and more specialized itineraries in highdemand destinations. The tour operator is also continuing to expand its Explorations smallgroup collection, with itineraries designed by experts living in the regions they visit. Each tour is built around insider access, boutique accommodations and off-thebeaten-path experiences as well as a responsible travel component.

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Guatemala’s “magic” easier to reach with new Air Canada flights TORONTO — How to describe Guatemala in one word? “Magic,” says Myriam De La Roca, Consul General for Guatemala in Toronto. De La Roca and Diego Meneses with the Embassy of Guatemala in Canada have plenty of tips for Canadian travel advisors looking to sell more of this Central American destination. The two were in town recently for CMEE. First up: Air Canada’s expanded service to Guatemala is set to be a game-changer. As announced last month, Air Canada has added 1x weekly service from Toronto to Guatemala City (GUA) starting in December 2026. Air Canada is also extending its seasonal YUL-GUA service to year-round, with three weekly flights starting this October. Guatemala welcomed 41,447 visitors from Canada in 2025, a 5% increase over 2024. From January through July 2026, another 31,475 Canadians

visited Guatemala. With Toronto as a second Canadian gateway, those numbers will only rise. Also good to know: it’s just a five hour flight to Guatemala. Once on the ground, visitors will find a little bit of everything, from luxury hotels to bigbrand chain properties, to boutique hotels, to all-inclusive. Guatemala is home to volcanoes – 37 to be precise. The beautiful city of Antigua with its Spanish colonial buildings works well as a base. Lake Atitlan is famously surrounded by three volcanoes, and charming towns. And of course, Tikal National Park, with its ancient ruins, receives hundreds of thousands of visitors every year. Speaking of volcanoes, Guatemala is a magnet for adventure travel, popular for volcano trekking, whitewater rafting and surfing at prices that don’t blow the budget. Great gastronomy, culture, jungles and more round out the offering. More information about travel to Guatemala can be found at VisitGuatemala.gt.

ACV rolls out interactive Groups Workshops for advisors MONTREAL — Air Canada Vacations has launched new interactive Groups Workshops aimed at helping travel advisors build confidence, strengthen their groups expertise and grow their business. Developed with a certified trainer, the sessions feature practical exercises, live demonstrations and collaborative activities, with a focus on knowledge advisors can immediately apply to their groups business. “Groups remain one of the most valuable growth opportunities for travel advisors, and we believe the education supporting them should reflect that,” said Elish Tait, ACV’s Manager, National Accounts. Participants will also have the opportunity to earn recognition as an Air Canada Vacations Groups Specialist, a designation recognizing advanced knowledge of ACV’s groups business. The workshops are designed for both new and experienced groups sellers and cover the Air Canada Vacations Groups journey, operational best practices, recent technology enhancements and strategies for identifying and converting groups opportunities. Attendance will be limited to approximately 75 to 100 advisors per session. Dates and cities are: Oct. 8 – Toronto; Oct. 13 – Halifax; Oct. 15 – Pickering; Oct. 20 – Calgary; Oct. 22 – Mirabel; Nov. 3 – Quebec City; and Nov. 10 – Burnaby.

Myriam De La Roca, Consul General for Guatemala in Toronto, and Diego Meneses with the Embassy of Guatemala in Canada

September 24, 2026 | TRAVELWEEK

NEWS

“These two components together are what we call the Canadian model, which we are now applying to our markets in Spain, the UK and Latin America.” According to Pfennig, increased brand recognition has also played a significant role in the company’s Canadian growth, supported by television campaigns that have not yet been introduced in all of Exoticca’s markets.

Exoticca’s Mareike Pfennig, VP Growth Diana Winters, VP Sales, Canada Juanjo Duran, Chief Product Officer

Exoticca celebrates Canadian growth, top partners at Fall Fling roadshow TORONTO — Exoticca rolled out the red carpet in Toronto for its fourth annual Fall Fling, bringing together 300 travel advisors and key partners for an evening of industry updates, awards and celebration. Held at the Fairmont Royal York, the evening gala included dinner, prizes and a look at Exoticca’s latest developments and continued growth in the Canadian market. “Tonight is about you, celebrating you, and celebrating your success and showing our appreciation,” said Diana Winters, VP Sales, Canada and host of the evening. For the fourth consecutive year, Exoticca took its Fall Fling on the road, with events in Montreal, Quebec City, Halifax, Calgary and Vancouver. New to the lineup this year is Saskatoon.

Also new for 2026 is an awards component recognizing topperforming travel advisors and partners across several categories.

CANADA TAKES THE LEAD The future of travel – and the role travel advisors play in it – has become a key growth engine for Exoticca, particularly in Canada. Speaking with Travelweek, Mareike Pfennig, VP Growth, said that while other markets, including the U.S., continue to grow, Canada has emerged as Exoticca’s largest B2B market. The tour operator is projecting 50% growth in Canada this year, with travel advisors generating 40% of its Canadian sales. Canada also represents the company’s largest travel advisor network globally. What is driving that success? “The element of trust is very important for travellers, especially with high-ticket purchases like travel. There are a lot of questions involved, and the synergy with the advisors is fantastic,” said Juanjo Duran, Chief Product Officer.

She said the campaigns have proven effective on both the B2C and B2B sides, with consumers exposed to Exoticca’s advertising subsequently turning to their travel advisors to book.

TECH, GROUPS & CHANGING TRAVEL PATTERNS Exoticca, which positions itself as the “next generation” of travel, continues to invest heavily in technology, including AI, as it looks to respond more quickly to the needs of both consumers and the trade. “We listen, and we are very agile in turning feedback into new features,” said Pfennig. But despite those advances, company executives said travellers still value the human element of the booking experience, particularly when it comes to understanding individual priorities and preferences. Exoticca currently operates in 11 global markets, offers travel in more than 80 countries and has a portfolio of more than 300 curated itineraries. The company has also seen travel patterns shift this year as travellers respond to global events, including a notable decline in bookings to the Middle East and Africa. Its current bestsellers are concentrated primarily in Asia,

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September 24, 2026

particularly China and Japan, as well as Latin America and Europe. European demand encompasses perennial favourites such as Italy alongside emerging destinations such as Albania. Groups, meanwhile, have become another important segment for the tour operator. Exoticca currently offers 90 group itineraries and has doubled the size of its dedicated groups support team over the past three months. For travel advisors, Exoticca highlighted several elements of its trade proposition during the event, including pricing that it says averages 30% below comparable competitor itineraries, commission on all components, prompt commission payments, instant quotes, a dedicated onboarding team and advisorfocused technology.

Two Canadian advisors win spots on Costa Rica FAM

“I’m excited to return, discover new areas and experiences, and bring that firsthand perspective back to my clients while planning their Costa Rica adventures,” she said.

TORONTO — Two Canadian travel advisors are heading to Costa Rica after being named the winners of Travelweek’s recent Costa Rica Specialist contest.

Stewart, a travel advisor with Bains Travel, has worked in the industry for 22 years. “I absolutely love helping my clients plan their dream vacations,” she said. “Being in the travel industry is an incredible journey where I get to learn about somewhere new every single day.”

Leslie White of Onvigo in Barrie, ON, and Sheryl Stewart of Bains Travel have each won a spot on an exclusive Costa Rica FAM trip taking place later this month. The contest, offered in partnership with the Costa Rica Tourism Board, invited Canadian travel advisors to

During the upcoming FAM, White and Stewart will have the opportunity to explore Costa Rica firsthand, visit key regions, connect with local tourism partners and deepen their destination knowledge.

EXOTICCA’S SHINING STARS A major highlight of the evening was Exoticca’s first-ever awards ceremony, recognizing travel partners, agencies and advisors across categories including Legacy Excellence, Breakthrough Agency, Growth Partner of the Year and Top Producer. Top Ontario travel advisors also received Diamond, Platinum, and Gold accolades. The celebration wrapped up with prizes from Exoticca and its trade partners, followed by closing remarks from Winters, who acknowledged that the company’s rapid growth has not come without challenges. “We ask for your continued support and your input,” she told attendees. Quoting Exoticca CEO Pere Valle, Winters added: “’Exoticca will be the best tour operator in the world.’ It’s a tall order – he’s very ambitious – but we do like the challenge.”

Sheryl Stewart

complete the Costa Rica Specialist Program between July 20 and Aug. 31. Advisors who successfully completed the online training were automatically entered into a draw for one of two places on the FAM. White, a Travel Advisor with Onvigo, has a particular interest in Central and South America and says Costa Rica has long been a favourite destination.

Leslie White

The Costa Rica Specialist Program is designed to help advisors build expertise across the destination’s beaches, rainforests, wildlife, luxury accommodations, wellness offerings, adventure tourism, culture and sustainable travel experiences.

RELAXED LUXURY, AUTHENTIC ADVENTURES 2026-2029 YACHT CRUISES

The Caribbean is best experienced at a gentle rhythm, moving effortlessly between hidden coves, secluded beaches, and vibrant island harbours, where each day reveals a new perspective. Glide between islands with ease, step directly into crystal-clear waters from the Marina Platform, and enjoy a journey where discovery, culture, and relaxation flow seamlessly together. With up to 128 guests on board, Emerald Cruises’ luxury superyachts redefine space, style, and ease at sea. From gourmet dining and all-day beverages to enriching excursions, gratuities, and transfers, every detail is designed so you can enjoy the journey, savour the destinations, and embrace the moments that matter most.

Flights included plus savings from $350 per person on select 2026-2029 Yacht Cruises. To book contact us at 1 833 220 7868, visit emerald.cruises/yachtlife or contact your travel professional. Terms & Conditions: Best Available Offer: Savings starting at $350 per person plus included economy airfare on select 2026-2029 departures. No retroactivity. Savings and flight credit vary per stateroom or suite and destination. Deposit required within 2 days. Final payment is due 10 months prior to departure date. If booked within 10 months of departure, full payment due at time of booking. Offer applies to new bookings only and cannot be applied retroactively to past bookings including using PPP or FBP. This promotion is combinable with travel lounge offers, travel/trade/partner event incentives, exclusive agency perks, military discounts, standard group discounts, GAP, tactical offers (community, media, trade), loyalty vouchers, on board future sales discount and up to two future travel vouchers purchased on board. This promotion IS NOT combinable any other restricted or special-rate programs unless explicitly stated. All offers are inventory controlled and subject to availability. Emerald Cruises & Tours reserves the right to ticket the airfare upon receipt of deposit. Flights credits in lieu do apply. This flight promotion is valid on specific classes of service with scheduled airlines of Emerald Cruises choice. Emerald Cruises reserves the right to amend, extend, withdraw, or cancel offers at any time without notice. We reserve the right to make changes to fares, promotions, terms, errors and omission as needed. Offers are subject to availability and may sell out. For full booking terms and conditions, visit emerald.cruises. ©EMERALD CRUISES | ALL RIGHTS RESERVED | BC CONSUMER PROTECTION #40178

TRAVELWEEK | September 24, 2026

SPOTLIGHT

Costa Rica brings conservation to life through wildlife protection Costa Rica is globally admired for showing how conservation, wildlife protection and tourism can work together — not only in policy, but in deeply human ways. Roughly the size of Nova Scotia, Costa Rica is home to approximately 6.5% of the world’s biodiversity despite covering less than 1% of the Earth’s surface. More than 25% of its land is protected through national parks and reserves, while over 30% of its marine territory is safeguarded. The country has also reversed decades of deforestation, increasing forest cover from around 25% in the 1980s to more than 58% today. But Costa Rica’s conservation story is perhaps best understood through the animals at the heart of those efforts. At the Centro de Rescate y Santuario Las Pumas in Guanacaste, an average of 350 animals from approximately 65 species are rescued each year, many injured, orphaned or impacted by human activity. Among them is Caoba, a rescued jaguarundi found alone in the forest as a young animal, weak and calling for her mother. After arriving at Las Pumas, she was rehabilitated with the hope of eventually returning to the wild. She learned to hunt and showed strong survival instincts. Then, just before her planned release, tests revealed that Caoba had feline leukemia, an incurable disease that

meant she could never safely return to her natural habitat. Today she remains at Las Pumas, where the team is creating a larger, enriched habitat to support her health and quality of life for years to come. Wildlife rescue efforts can be found across Costa Rica. Near San José, Rescate Wildlife Rescue Center rehabilitates animals while educating visitors about conservation and habitat protection. Its residents include capybaras rescued after being smuggled into the country. These efforts reflect a conservation-first mindset that also shapes the visitor experience. Often described as ‘Green Glove’ travel, Costa Rica integrates sustainability, nature, wellness and cultural connection into everyday tourism, from protected rainforests and wildlife centres to community experiences and farm-to-table cuisine. “As travellers increasingly look for destinations that align with their environmental values, Costa Rica offers a powerful example of how conservation, wildlife protection, and tourism can work together,” said Adalberto Rodríguez, Market Coordinator (USA & Canada) for the Costa Rica Tourism Board (ICT). “Protecting nature is part of who we are, and it’s something visitors can experience in a very real way.” For more information, go to VisitCostaRica.com.

EXTRAORDINARY VOYAGES, EXCEPTIONAL OPPORTUNITY Up to $2,000 savings in air credit on select 2027 voyages

Learn more and share offer

SPOTLIGHT

TRAVELWEEK | September 24, 2026

Nat Geo-Lindblad Expeditions launches air credit offer for Antarctica, Arctic and beyond National Geographic-Lindblad Expeditions is giving travellers another incentive to plan ahead for 2027, with up to $2,000 in air credits per person available on select voyages booked by Nov. 4, 2026. The limited-time offer applies to select 2027 expeditions in Antarctica, the Arctic, Europe, Japan and the South Pacific. To qualify, airfare must be booked through the Lindblad Expeditions Air Department at 800-444-7739. The promotion comes as Lindblad continues to position its small-ship expedition product around remote destinations, flexible itineraries and expert-led exploration. In the polar regions, itineraries can include wildlife encounters, kayaking and Zodiac excursions, with captains and expedition teams adjusting daily plans based on ice, weather and wildlife conditions. Lindblad’s roots in polar travel date back to 1966, when

Lars-Eric Lindblad led what the company describes as the first non-scientific voyage to Antarctica, helping establish the foundation for modern expedition cruising. Today, the company operates purpose-built polar ships across Antarctica and the Arctic, with National Geographic Photographers accompanying every departure. Beyond the poles, eligible 2027 voyages also include itineraries in Japan, Europe and the South Pacific, giving travellers a range of options for small-ship exploration. The air credit offer is aimed at helping offset one of the larger costs associated with long-haul expedition travel, particularly for destinations that often require complex international air arrangements. Travel advisors can book eligible voyages through Nov. 4, 2026. For more information, click here.

TRAVELWEEK | September 24, 2026

SPOTLIGHT

Germany’s university cities: Where history and a relaxed lifestyle come together Germany’s university cities are offering travellers a different way to experience the country, pairing historic architecture and lively cultural scenes with compact, walkable city centres and easy access to nature.

Göttingen blends half-timbered charm with big ideas: the Georg-August University has produced dozens of Nobel laureates. Around the Gänseliesel fountain, pubs and restaurants create a friendly, international atmosphere.

Münster is Germany’s cycling capital: a traffic-calmed promenade encircles the historic old town, linking the cathedral, Prinzipalmarkt, Aasee lake and the baroque palace that now houses the university. Short distances make it easy to design softmobility itineraries that work for all age groups.

Bonn, the former capital and Beethoven’s birthplace, adds Rhine romance and serious institutions: UN organisations, major companies and a renowned university. A dense museum landscape and riverside promenades round off the offer.

Freiburg offers sunshine, the Black Forest on the doorstep and a medieval centre laced with the famous “Bächle” water channels. Students fill the cafés around the cathedral square and turn the city into a perfect base for combining urban flair with nature excursions.

Germany’s university cities mean walkable itineraries, authentic experiences and flexible programme building across seasons, with strong repeat-visit potential. Find more information, inspiration and trade materials on www.germany.travel.

Münster Castle

Freiburg im Breisgau

Aerial view of Bonn and the Rhine

September 24, 2026 | TRAVELWEEK

NEWS

travelbrands launches million-point advisor promotion

Friesen Travel Group heads to MB, plans three more Winnipeg locations

TORONTO — travelbrands is turning everyday bookings into a chance at a million-point payday for Canadian travel advisors.

WINNIPEG — Friesen Travel Group is planting new roots in Western Canada, snapping up two Winnipeg Expedia Cruises locations and pushing its storefront count past 20.

With the ‘1 Million Reasons To Book’ promotion, every eligible booking made between Sept. 15, 2026 and March 31, 2027 automatically earns advisors one entry into the grand prize draw for 1,000,000 Loyalty Rewards points. The more eligible bookings advisors make, the more entries they receive. The promotion applies across a range of travelbrands products, including TravelGenie packages, hotel-only, add-ons, car rentals, Encore Cruises, Intair Flights, Exotik Journeys and Sunquest. According to the company, the campaign builds on its broader focus on giving advisors more value through rewards, incentives and earning opportunities, while supporting them with tools and programs designed to help grow their business. One winner will receive 1,000,000 travelbrands Loyalty Rewards points, redeemable through the travelbrands Loyalty program for a wide range of rewards. The grand prize draw will take place in April 2027 at the travelbrands Agent Shows. For qualifying bookings, full terms and conditions and more information, advisors can visit travelbrandsaccess.com.

The move marks the company’s first expansion outside Ontario and the beginning of a broader Western Canada growth plan, with three additional Winnipeg locations planned over the next 36 months. Friesen Travel Group is the largest multi-location franchise owner within the Expedia Cruises network, with all of its storefronts operating under the Expedia Cruises banner. “Expanding into Manitoba and surpassing 20 locations is a defining moment for our team,” said Shawn Friesen, President and CEO of Friesen Travel Group. “We have always believed that physical storefronts serve as the anchor of our success, allowing us to build authentic relationships within the communities we serve. “Winnipeg has a strong, passionate community of travellers, and this is just the beginning. Over the next three years, our planned

Friesen Travel Group, ready for westward expansion

storefront additions will ensure that expert, face-to-face vacation planning is accessible to even more neighbourhoods across the city.”

MORE OPPORTUNITIES FOR CONSULTANTS Friesen Travel Group says its Manitoba growth will also create new opportunities for people looking to build careers in travel.

The company currently has more than 650 consultants and provides training, professional development, booking technology, marketing support and access to global supplier relationships. “For someone who loves travel and wants to help people create memories, this industry is filled with opportunity,” Friesen added. “Our goal is not simply to open more locations. It is to welcome new people to our team of over 650 Team Friesen consultants and develop exceptional Consultants ready to make an impact in the lives of travellers.” Both newly acquired Winnipeg locations will remain fully operational during the transition, with existing clients continuing to be served and local consultants gaining access to Friesen Travel Group’s broader resources and support network.

TRAVELWEEK |

NEWS

September 24, 2026

Introduce your clients to the past, present, and future of space exploration at Kennedy Space Center Visitor Complex.

This is the only place where guests can get up close to authentic, flightflown spacecraft, meet a veteran NASA astronaut, go beyond NASA’s gates, and maybe even catch a live rocket launch. They’ll leave inspired by the stories, innovations, and discoveries that continue to make history at Kennedy Space Center in Florida.

One small step from Orlando

Riu Palace Mexico transforms with new Elite Club, refreshed design PLAYA DEL CARMEN — Riu Palace Mexico is showing off a whole new look, with a top-to-bottom refresh that adds new dining, upgraded rooms and an exclusive Elite Club experience. Located beachfront in Playacar, the adults-only property was the first Riu Palace hotel to open in Mexico in 1999. The latest transformation updates the resort’s interiors and guest rooms while enhancing its allinclusive offering.

The 434-room hotel now features redesigned accommodations with soft tones, natural wood finishes, warm lighting and private terraces or balconies. The property also offers five swimming pools, including one reserved for Elite Club guests.

NEW ELITE CLUB EXPERIENCE A total of 56 rooms have been designated for the new Elite Club category, with 30 featuring private pools. Elite Club guests have access to a dedicated reception area for personalized check-in, premium beverages, à la carte breakfasts and an exclusive restaurant for dinner. The experience also includes access to a new infinity pool and private bar reserved for Elite Club guests.

MORE DINING OPTIONS Riu Palace Mexico now offers nine restaurants spanning international, Asian, Italian and steakhouse concepts. Dining venues include Don Julián, Guacamole, Miyagi, La Dolce Vita, Krystal and the Steak House, along with the exclusive Elite Club restaurant. More casual options include the Tiki Taco station and Pepe’s Grill. The renovation also introduces a refreshed design throughout the property, with the lobby featuring dark marble floors, light architectural framing, crystal chandeliers and large glass arches overlooking the resort’s tropical gardens.