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TRAVELWEEK April 09

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Canadians are turning to Europe as demand holds strong for 2026

TORONTO — Carol Murray can hardly keep up with her Europe bookings.

The Toronto-based travel advisor and owner of Your Vacation Home says sales have been “booming”, with Spain, Portugal and Southern France selling particularly well in recent months.

“I have so many retired clients who are used to spending the winter in the U.S., but due to the current political climate, they are choosing to go to Europe instead,” she tells Travelweek.

Her experience reflects a broader trend playing out across the Canadian market, where Europe’s perceived stability, cultural depth and wide-ranging experiences are helping sustain strong demand heading into the peak summer season, despite geopolitical tensions and rising travel costs.

According to Sandra Bailey Moffatt, Country Director – Canada, Tourism Ireland and Chair of the European Travel Commission’s Canada Chapter, early indicators suggest a nuanced outlook, balancing cautious sentiment with longer-term growth.

“While we don’t track bookings directly, early 2026 travel sentiment suggests Canadians are a bit more cautious this year,” she tells Travelweek. “ETC’s data from early 2026 shows that intent to travel to Europe has edged down slightly.”

Cost remains the primary barrier, alongside a somewhat stronger interest in domestic travel. However, that softer sentiment does not fully reflect the longer-term trajectory.

“The latest Europe’s tourism trends report from ETC noted that Canadian arrivals to Europe are expected to grow at an annual average of 4.2% through 2029,” she adds.

Airline capacity is also signalling confidence in the market. “We’re seeing a significant increase in capacity for summer 2026. Air Canada is pencilling 326 one-way departures to Europe, representing a 30% increase compared to last year. This points to a promising summer.”

SHIFTING DEMAND AMID GLOBAL UNCERTAINTY

Europe continues to benefit from its long-standing reputation as a stable and reliable destination, a factor that remains top of mind for travellers navigating today’s global landscape.

“Historically, Europe has been seen as a stable and reliable destination during periods of global uncertainty, and there are early signs that this perception remains intact,” says Bailey Moffatt.

She adds that safety continues to be a key competitive advantage.

“ETC’s international traveller sentiment research from early 2026 also highlights that safety remains one of Europe’s strongest competitive advantages.”

Retail advisors are seeing this play out in real time. Valerie Murphy, a travel advisor with Vision Travel in Waterloo, ON, says client behaviour is shifting.

“I think the increase for Europe is because a lot of people are choosing not to travel to the U.S. That goes the same for Canada. I’m also hearing from clients that they still want to check off their bucket-list destinations,” says Murphy.

TOUR OPERATORS REPORT STEADY GROWTH

From a tour operator’s perspective, demand for Europe remains steady, with some segments showing notable gains.

Christian Leibl Cote, Executive Vice President of Global Sales at Collette, says bookings are holding firm with a slight upward trend. “Bookings are tracking very similarly year over

Porto, Portugal

year, with a slight increase looking ahead to summer 2026.”

Momentum is particularly strong beyond the traditional peak season, with Collette seeing nearly doubledigit growth in fall Europe bookings from Canadian travellers, suggesting increased confidence in the region and strong long-term demand.

This may be due to evolving traveller preferences, with more people looking to avoid crowds and rushed itineraries.

“We’re seeing premium and luxury travellers place a stronger emphasis on slower paced itineraries that allow more time to truly experience each destination,” says Leibl Cote.

This shift aligns with broader data from the European Travel Commission.

“Recent ETC data points to a clear shift in how Canadians approach travel to Europe,” says Bailey Moffatt. “There is a strong preference for travelling outside the summer months, with many (64%) opting for trips outside of the traditional peak.”

WHERE CANADIANS ARE GOING

Traditional European destinations continue to dominate, though there are clear signs of diversification.

“Based on 2025 data, Canadian travellers continue to favour Europe’s most popular destinations. Countries such as Portugal, Spain, Germany and Türkiye remain among the top choices,” says Bailey Moffatt.

Regional preferences also play a role. “Data from our partners

shows particularly strong appeal among French-speaking Canadians for France, highlighting how cultural and linguistic connections continue to shape travel preferences from Canada.”

Looking ahead, tour operators expect interest to expand further.

“Portugal saw exceptional demand last year, with Italy and Ireland also ranking among the most popular choices for Canadians,” says Leibl Cote. “Looking ahead, we expect destinations like Switzerland and Norway to gain traction as travellers seek scenic, immersive experiences beyond the traditional hotspots.”

THE RISE OF SECONDARY DESTINATIONS

One of the clearest emerging trends is growing interest in lesser-known destinations, says Bailey Moffat.

“While traditional destinations still dominate overall volumes, 2025 figures show particularly strong arrival growth in countries such as Finland (+26%) and Estonia (+20%), as well as increases in overnight stays in Norway (+29%) and Iceland (+18%).”

Several factors are driving this shift, she adds, including a more conscious effort to avoid overcrowding in major cities as well as growing climate considerations, with northern destinations offering milder summer temperatures.

Leibl Cote is seeing similar behaviour among Collette clients.

“Travellers are increasingly interested in slowing down and

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discovering off-the-beaten-path experiences, particularly through small group exploration travel.”

He adds that deeper connections are becoming a priority. “We’re seeing strong growth in Canada for itineraries that prioritize deeper local connections, where guests spend more time engaging with communities rather than rushing between landmarks.”

PRICING PRESSURES REMAIN A CONCERN

Despite strong demand, pricing continues to be a key consideration.

“The main question mark, really, is cost,” says Bailey Moffatt. “With rising fuel prices, there’s pressure on airfares, and that could influence how much of this potential shift actually translates into bookings.”

Murphy says her clients are already feeling the impact. “I find the prices much higher this year especially for hotels and airfare. I feel like clients are expecting it though; since the cost of living is high, they aren’t surprised by travel prices being high, too. I don’t think they are happy about it but they’re also not surprised.”

Murray echoes that sentiment, noting that while airfare has remained relatively stable for now, hotel rates have climbed significantly and increases may still be ahead.

“While there is not much I can do about prices, I do try and find them the best value overall. The demand seems to be there regardless,” she says.

Picture cobblestone streets, fairytale charm, delicious cuisine, and history at every turn. Your clients’ next chapter is brimming with iconic sightseeing and unforgettable moments – from The Azores to Cardiff, Madrid to Copenhagen. With new destinations added, and beloved favourites returning, Europe is closer than ever this summer.

Discover WestJet’s European destinations:

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• London

• Rome

• Reykjavik

• Barcelona

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Glasgow, Scotland

• Glasgow

• The Azores – Ponta Delgada

• Copenhagen

• Lisbon

• Madrid

• Amsterdam

Copenhagen, Denmark

Barcelona, Spain

Explore our flight schedule at westjettravelagents.com

“Safer than ever”: Jalisco touts rapid recovery following recent violence

TORONTO — Two days. That’s how long it took for Mexico’s state of Jalisco to fully recover from cartel violence that erupted on Feb. 22.

In that short time, airports reopened, flights resumed, cruise ships returned, hotels and restaurants welcomed guests and tourists once again filled the streets of key destinations like Puerto Vallarta and Guadalajara, enjoying what Jalisco is best known for: sun, beach and authentic Mexican vibes.

This swift recovery, said Michelle Fridman, Secretary of Tourism for the State of Jalisco –who recently embarked on a cross-Canada tour meeting with tour operators, airlines and travel advisors –underscores the state’s longstanding

commitment to visitors, particularly those from Canada.

“I would say Canada is as important to Puerto Vallarta as Puerto Vallarta is to Canada. We know Canadians love Puerto Vallarta, what we consider is the most authentic Mexican beach destination,” she told Travelweek at a trade dinner in Toronto on March 30. “For the last four weeks, I’ve been walking along public beaches interviewing visitors, many of them Canadians. And all of them – all of them – told me they feel super safe and that they’re planning to come back because it feels like home.”

According to Fridman, the events on Feb. 22, which led to temporary airport closures and cancelled flights, were a necessary evil.

“We embrace the fact that a situation occurred – it was a massive thing that was needed for the safety of Mexico, as it led to the capture of a criminal who was wanted worldwide,” she said. “There were zero incidents with tourists, and I can assure you that Jalisco is even safer now than it was before.”

While operations across the destination have returned to normal, rebuilding traveller confidence is now a key focus.

“This is why I’m here in Canada, to speak with media and travel partners, to bring you real information about what it’s like on the ground,” she told Travelweek. “There was a lot of media coverage, but also a lot of misinformation and images of things that never happened. We saw some

Puerto Vallarta

cars burning but we never saw the town of Puerto Vallarta in flames, and we never saw Costco burning like social media tried to portray. It’s hard to understand what’s true and what isn’t – and that exactly what we’re to address.”

MORE THAN SUN AND SAND

The message was echoed during the ‘Jalisco Experience Dinner’ held in Toronto on March 30, part of Fridman’s cross-Canada tour that also includes stops in Ottawa, Montreal and Calgary.

The March 30 event, held at Toronto restaurant Mexhico, showcased regional cuisine and traditions while reinforcing the destination’s cultural identity.

“We are very happy to share these moments with you, to share some of our tequila, our traditions and the reasons why Jalisco is a place to visit,” Fridman told attendees. “Jalisco is the most Mexican destination. The mariachi, tequila — the icons people know from Mexico like Carlos Santana and Guillermo del Toro — they are also from Jalisco.”

Joining Fridman was Ambassador Ivan Sierra, General Consul of Mexico in Toronto, who underscored the emotional connection many travellers have with the destination.

“I was born in Tequila and had my honeymoon in Puerto Vallarta 30 years ago,” he said. “I can attest that the secret to a very happy marriage is to have your honeymoon in Puerto Vallarta!”

While Puerto Vallarta remains a top draw, Fridman emphasized that the state offers far more than sun and sand.

“For many years, Canadians have been enjoying Puerto Vallarta but they are missing the rest of Jalisco,”

she told Travelweek. “Jalisco as a state is like a country on its own because we have everything, from lakes, mountains and forests, to jungles, small towns and modern cities.”

That includes the vibrant urban centre of Guadalajara, which continues to evolve as a cultural hub offering art, gastronomy and a jam-packed calendar of events. Jalisco is also home to 12 ‘Pueblos Mágicos’, the most in any other state in Mexico. An initiative led by Mexico’s Secretariat of Tourism, these ‘magical towns’ are known for their cultural richness, historical relevance, cuisine, art and hospitality.

And with ongoing infrastructure investments, including a new highway linking Guadalajara and Puerto Vallarta as well as a second terminal at Puerto Vallarta International Airport set to open next year, it’s easier than ever to experience the magic of the entire state.

“We are connected with over 90 cities in the world. Puerto Vallarta is connected with 17 airports in Canada, and Guadalajara with Vancouver, Calgary, Toronto and Montreal,” said Fridman. “You can fly into Guadalajara and enjoy the city, go to Tequila and then take a train back and continue to Puerto Vallarta. It’s a multi-destination experience all within one state.”

LOOKING AHEAD TO 2026

Accommodation capacity continues to grow, with Jalisco leading Mexico in total number of hotels and another 40 new properties in the pipeline. The additional rooms will be needed, as Jalisco prepares for a major year, anchored by the FIFA World Cup 2026, which this year will take place in three Mexican cities: Mexico City, Monterrey and Guadalajara in Jalisco.

“As the home of tequila and mariachi, Jalisco will be one big party during the World,” said Fridman. “But we are going to decentralize the experience so that visitors will be able to enjoy festivities across the state, not just in Guadalajara.”

Other notable events coming up include ITB Americas in Guadalajara, as well as the 2026 MICHELIN Guide Ceremony Mexico in May. It was announced just last week that Jalisco has been added to the acclaimed guide, elevating its status as a major culinary destination.

“We have so much to look forward do. We want Canadians to know that Puerto Vallarta – and all of Jalisco – is waiting for them,” Fridman told Travelweek. “It is as friendly, warm and as kind as always. There is nothing to worry about — only a lot to enjoy.”

Michelle Fridman, Secretary of Tourism for the State of Jalisco, and Ambassador Ivan Sierra, General Consul of Mexico in Toronto

CRUISE LINES

Tauck has christened two new riverboats, ms Lumière and ms Serene, marking a major expansion of its European river cruise portfolio. The ships, purpose-built for France’s Rhône and Seine rivers, feature enhanced design elements including panoramic lounges, wellness areas and resort-style sun decks. Accommodating up to 130 and 124 guests respectively, both vessels aim to deepen guest connection to destinations. The launch comes amid strong demand for France and is part of a broader fleet expansion that will increase Tauck’s river cruise capacity by more than 30% by 2027, with two additional ships planned.

Azamara Cruises will continue its fleetwide Azamara Forward refurbishment program with a twoweek dry dock for Azamara Onward in November 2027. The upgrades include refreshed staterooms and public spaces, revamped dining and nightlife venues, and new onboard experiences such as a dedicated Chef’s Table and reimagined Cabaret Lounge. The enhanced ship will return to service on Nov. 25, 2027, with a seven-night Italy Intensive sailing from Athens to Rome, before continuing Mediterranean itineraries and later repositioning to the Caribbean. The initiative

follows updates to Azamara Quest, with additional ship timelines still to come.

Holland America Line’s Koningsdam has returned to service following a two-week dry dock in the Bahamas, debuting enhancements ahead of its Alaska season. Updates include five new larger oceanview staterooms for up to four guests, upgraded Vista Suites and refreshed live music venues with improved flow between spaces. The casino has been expanded, while interiors feature new carpeting, updated dining areas with flexible seating and upgraded fitness equipment.

The ship’s Effy retail boutique has also been redesigned with modern finishes. Koningsdam resumed service March 29 before repositioning to Alaska for summer sailings.

DESTINATIONS

February was a strong month for the Cayman Islands, which welcomed 49,075 stayover visitors, a 10.1% increase year over year and the second-highest February total on record. Canada led the month’s growth, with a total of 6,102 Canadian visitors in February, representing a 47% increase year over year and the highest monthly visitation ever recorded from the market.Overall visitation, including both stayover and cruise arrivals, reached 208,992 visitors, up 7.3% compared to the same period last year. Year-todate stayover arrivals climbed to 95,112 visitors, an 11.8% increase over 2025, building on a recordbreaking January.

Officers and crew of the ms Lumière
Rum Point, Grand Cayman
Holland America’s Koningsdam

Sunwing Vacations is ready for summer with sun

packages from 7 gateways

across Canada

TORONTO — Sunwing Vacations’ 2026 summer schedule features returning favourites as well as some brand routes, including Puerto Vallarta and Samana from Toronto, and Mazatlán, Liberia, Samana and Cozumel from Montreal.

Sunwing’s summer 2026 gateways are Toronto, Montreal, Quebec City, Winnipeg, Calgary, Edmonton and Vancouver.

Here are the schedule highlights:

• Strong coverage from Toronto, including daily flights to Cancun, multiple weekly flights to destinations such as Montego Bay, Punta Cana and Los Cabos

• Extensive Quebec departures from Montreal and Quebec City, featuring frequent service to Cancun, Punta Cana and Varadero, plus additional routes including Saint Martin, Montego Bay and Grand Bahama

• Dedicated Sunwing flights across Western Canada, with service from Vancouver, Edmonton, Calgary and Winnipeg to popular Mexican destinations including Cancun, Los Cabos and Puerto Vallarta

• New and returning routes, including Puerto Vallarta and Samana from Toronto, and Mazatlan, Liberia, Samana and Cozumel from Montréal, offering guests even more variety for summer travel

As demand for sun travel remains strong, Sunwing Vacations is encouraging travel advisors and clients to book early to

secure preferred travel dates and take advantage of the best available offers.

Agents looking for more information on Sunwing Vacations’ 2026 summer schedule and packages can check out the Sunwing Agent Portal.

Air Canada CEO

Michael Rousseau to retire as succession search underway

MONTRÉAL — Air Canada has announced that President and Chief Executive Officer Michael Rousseau will retire by the end of the third quarter of 2026, following nearly two decades with the airline.

Rousseau will continue to lead the company and serve on its Board of Directors until his retirement, supporting a smooth leadership transition.

During his tenure, Rousseau has held several senior leadership roles, including Chief Financial Officer and Deputy CEO, before being appointed President and CEO. His leadership spanned major industry challenges and strategic developments,

including the acquisition of Aeroplan and broader efforts to strengthen the airline’s financial position and customer experience.

The airline’s Board of Directors confirmed that an external global search for candidates was launched in January 2026. It will assess candidates based on a range of performance criteria, including the ability to communicate in French, reflecting the airline’s position as Canada’s national carrier headquartered in Montréal, Québec.

The news comes on the heels of Rousseau receiving backlash for his English-only message of condolence following the AC8646 collision at LaGuardia airport earlier this month.

During his tenure, Rousseau has held several senior leadership roles, including Chief Financial Officer and Deputy CEO, before being appointed President and CEO. His leadership spanned major industry challenges and strategic developments, including the acquisition of Aeroplan and broader efforts to strengthen the airline’s financial position and customer experience.

Air Canada’s President and CEO, Michael Rousseau

Ottawa introduces ’30 days or free’ passport guarantee

TORONTO — The federal government is introducing a new service guarantee for passport processing, aimed at improving accountability and providing greater confidence for Canadians planning travel.

As of April 1, 2026, applicants whose passports or travel documents take longer than 30 business days to process will receive a full refund of their application fee. The policy, announced by Lena Metlege Diab, Minister of Immigration, Refugees and Citizenship, applies to all standard applications, regardless of how they are submitted.

Under the new “30 days or free” guarantee, refunds will be issued automatically if processing exceeds the 30-business-day window. Processing time begins once a complete application is received and ends when the document has been printed and verified. Mailing time is not included in the service standard.

A complete application must include a fully filled-out form, all required supporting documents — including a compliant passport photo — and full payment of fees.

“Canadians expect reliable services from their government. While most passports are processed within our service standards, our new refund policy reflects our commitment to maintaining excellence in our passport delivery system. As with all our services and programs, we’re focused on maximizing efficiency and making improvements that make a positive difference for people,” said Minister Metlege Diab. Service standards currently vary depending on how and where an application is submitted. In most

cases, passports are processed within 10 to 20 business days, plus mailing time, whether applications are made at Service Canada centres, by mail or through Canadian embassies and consulates abroad.

The government noted that the new guarantee does not apply to all services. Exclusions include certain administrative fees, such as those for replacement documents, transfers or certified copies, as well as child refugee travel documents and certificates of identity, which are classified as low-value services under the Service Fees Act.

Urgent and express passport services are also excluded from the new policy, as they already operate under shorter timelines. In cases where those expedited timelines are not met, refunds are issued under existing rules.

Air Canada adds Tenerife, expands sun network for winter 2026-27

MONTREAL — Air Canada is expanding its winter sun offering for the 2026-27 season with a series of new routes, highlighted by the only non-stop flights from North America to Tenerife.

The new service marks a significant addition to the carrier’s global network and introduces Canadian travellers to the Canary Islands destination known for its yearround warm climate and volcanic

landscapes. Flights to Tenerife will operate from both Toronto and Montreal with brand new A321XLR aircraft featuring lie-flat seats in Business Class. Flights are now available for booking, with vacation packages to follow.

“The addition of Tenerife, in the Canary Islands, reflects our continued ambition to offer our customers and Aeroplan members an exceptional, diversified array of unique Air Canada destinations,” said Mark Galardo, Executive Vice President and Chief Commercial Officer, and President of Cargo at Air Canada. “Travellers on the only non-stop service from North America now have convenient options to reach the island renowned for its stunning volcanic scenery, a rich array of bucket-list activities and year-round warm weather.”

In addition to Tenerife, Air Canada is adding new destinations across Latin America and the Caribbean. These include: Montreal–Roatán, Honduras; Toronto–Roatán; Montreal–Santo Domingo, Dominican Republic; Toronto–Mérida, Mexico; and Vancouver–Mazatlán, Mexico.

The airline is also increasing capacity with new non-stop routes to popular sun destinations across Mexico and the Caribbean. These include: Vancouver–Liberia, Costa Rica; Vancouver–Monterrey, Mexico; Vancouver–Puerto Escondido, Mexico; Montreal–Aruba; Calgary–Cancun; Calgary–Puerto Vallarta; Edmonton–Montego Bay; Winnipeg–Montego Bay; Winnipeg–Punta Cana; Quebec City–Pointe-a-Pitre, Guadeloupe; and Halifax–Bridgetown, Barbados.

WE’RE FOCUSED ON MAXIMIZING EFFICIENCY AND MAKING IMPROVEMENTS THAT MAKE A POSITIVE DIFFERENCE FOR PEOPLE

Air Canada extends Dubai, Tel Aviv suspension

through Sept. 7

MONTREAL — Air Canada has once again extended its suspension of flights to and from Dubai (DXB) and Tel Aviv (TLV), until Sept. 7.

The situation in the Middle East has airlines closely monitoring service suspensions and restart dates. Earlier this month, Air Canada updated its flexible rebooking policy for upcoming travel to Dubai and Tel Aviv, and has options for passengers heading to other destinations in the Persian Gulf and Middle East.

For passengers looking to change their Dubai or Tel Aviv travel plans, Air Canada offers the following three options:

REBOOK THE FLIGHT TO THE SAME DESTINATION ON A LATER DATE WITH NO ADDITIONAL FEES

Passengers can retrieve their booking and choose an alternate travel date Sept. 8 - Dec. 15, 2026, at no cost, subject to availability in the cabin they originally purchased, for flights operated by Air Canada.

REBOOK TRAVEL TO ANOTHER DESTINATION, WITH NO ADDITIONAL FEES

Passengers can retrieve their booking and change to an Air Canada flight to another destination in Europe, the U.K., India, or Africa for travel May 1 - Dec. 15, 2026.

CANCEL THE BOOKING AND SELECT ONE OF AIR CANADA’S CREDIT OPTIONS

• AC Wallet: Aeroplan Members can use their AC Wallet to download their credit for future Air Canada travel

• Future Travel Credit: Passengers will need to contact Air Canada’s Contact Centre to select a Future Travel Credit and to rebook at a later date

• Refunds remain subject to fare rules

OTHER DESTINATIONS IN THE MIDDLE EAST

Passengers who purchased a ticket on or before March 16, 2026, for travel of the airports listed (below), can:

• Cancel and select one of Air Canada’s credit options: AC Wallet (Aeroplan Members can use their AC Wallet to download their credit for future Air Canada travel); or Future Travel Credit: Passengers will need to contact Air Canada’s Contact Centre to select a Future Travel Credit and to rebook at a later date

• Travel to another Air Canada destination in Europe (including the U.K.), India or Africa April 1 - Dec. 15, 2026

The list of airports: Abu Dhabi (AUH); Amman (AMM); Baghdad (BGW); Bahrain (BAH); Basrah (BSR); Beirut (BEY); Damascus (DAM); Dammam (DMM); Doha (DOH); Erbil (EBL); Jeddah (JED); Kuwait City (KWI); Madinah (MED); Riyadh (RUH); and Tehran (IKA).

Flight Centre Canada names new marketing, finance leaders

Flight Centre Canada is reinforcing its leadership team with two new appointments as it continues to expand its retail footprint.

The company has named Angela Bokma as Director of Marketing, while David Ardagh steps into the role of Commercial Financial Manager, transitioning from his previous position as Senior Financial Analyst within Flight Centre Travel Group.

Bokma brings more than a decade of experience in travel marketing, most recently working as a marketing consultant and previously serving as Director of Marketing at The Travel Corporation. In her new role, she will lead performance marketing initiatives, with a focus on strengthening brand positioning and driving both customer acquisition and retention.

Ardagh, meanwhile, builds on his financial planning experience within Flight Centre Travel Group. As Commercial Financial Manager, he will oversee financial performance for the brand’s Canadian operations.

The appointments follow a milestone year for the company, which recently marked its 30th anniversary in Canada and outlined plans for continued growth, including the opening of two new retail locations in 2026.

Angela Bokma David Ardagh

Bahia Principe explains its new sub-brands:

Explore and Escape

PALMA, SPAIN — Bahia Principe Hotels & Resorts has a new approach to its sub-brands aimed at streamlining the resort selection process for guests and the trade.

Two sub-brands – Bahia Principe Explore and Bahia Principe Escape –now organize the hotel portfolio by guest experience.

Bahia Principe is replacing its previous categories (Grand, Luxury, Sunlight, and Fantasia) with the two new sub-brands, to simplify the booking experience and enhance the guest experience.

Bahia Principe Escape includes exclusive adults-only hotels focused on wellness, premium dining, and specialized entertainment.

Bahia Principe Explore encompasses properties designed for families and groups seeking shared experiences. This category includes themed hotels with their own distinctive visual identity (formerly Fantasia).

The company says resort names will incorporate their corresponding sub-brand, with former Fantasia properties rebranded as Bahia Principe Explore Legend (Punta

Cana) and Bahia Principe Explore Fantasia (Tenerife).

Bahia Principe resorts are operated (and the brand is owned) by the Piñero-Hyatt joint venture. Bahia Principe is the ninth brand in Hyatt’s Inclusive portfolio and the 11th allinclusive brand overall that Hyatt offers. Last week Bahia Principe announced its participation in the World of Hyatt loyalty program.

Alignment with Hyatt’s Inclusive portfolio has guided the rebranding, alongside preserving Bahia Principe’s DNA, says Julio Pérez, CEO, Bahia Principe Hotels & Resorts.

“The new Bahia Principe brand architecture reflects who we are –shaped over more than three decades – and is the result of listening to our guests and understanding how they want to vacation today. We have created new sub-brands that feel clearer, more approachable and more authentic. As part of Hyatt’s Inclusive portfolio, we’re now able to bring that promise to new travellers around the world while strengthening our connection with those who already choose us year after year,” says Pérez.

There’s a new look for the Bahia Principe sun symbol as well. The iconic symbol has been modernized for digital and global environments while preserving its original spirit, says Pérez.

ACTA launches Los Cabos learning experience for travel advisors

TORONTO — ACTA has announced a new immersive learning opportunity for Canadian travel advisors, with a five-day, in-destination experience set to take place in Los Cabos from May 25-29, 2026.

Developed in partnership with the Los Cabos Tourism Board, the Immersive Destination Learning Experience is designed exclusively for ACTA members and aims to provide a deeper, more hands-on approach to destination training.

The program moves beyond traditional site inspections, offering a structured itinerary that combines education, supplier engagement and on-the-ground exploration.

Participating advisors will take part in guided hotel visits, meet directly with local tourism and supplier partners and engage in immersive learning sessions that highlight the breadth of Los Cabos’ tourism offerings.

“This immersive experience reflects ACTA’s commitment to providing travel advisors with practical learning opportunities that translate directly into stronger destination expertise and enhanced client service,” said Suzanne Acton-Gervais, President of ACTA.

Participation in the program is limited to selected ACTA members and is priced at $500. Airfare is not included, though ACTA notes it is working with airline partners to secure preferred rates for those chosen to attend.

Applications are now open, with a deadline of April 17, 2026. Selected participants will be notified on April 23, and must confirm their participation with payment by April 30.

Bahia Principe Escape Runaway Bay, Jamaica

Trafalgar launches 60% advisor rates for 2026 European river cruises

COSTA MESA, CA — Trafalgar is introducing a new incentive for Canadian travel advisors, unveiling a dedicated Travel Advisor Rate with savings of 60% on select 2026 European river cruise sailings.

The initiative is designed to support advisor engagement and product knowledge as the company continues to expand its presence in the river cruise sector.

“Travel advisors rely on the credibility of their recommendations, and firsthand experience is key to selling with confidence,” said Whitney Ramirez, SVP Sales, TTC Tour Brands.

“This special rate is an investment in their success, giving advisors greater access to our product and empowering them to convert that experience into stronger sales and future bookings.”

The offer allows eligible advisors to book up to two cabins on select departures, providing an opportunity to experience Trafalgar’s river cruise

product firsthand while building confidence in selling the itineraries.

To qualify, advisors must complete Trafalgar’s Masterclass eLearning program, a requirement aimed at ensuring participants are equipped with the knowledge needed to effectively represent and promote the product.

Eligible European river itineraries include the eight-day Best of the Rhine and Amsterdam, which sails from Basel to Amsterdam and features Strasbourg’s historic old town and Cologne Cathedral, a ‘Be My Guest’ lunch at the Bohrer family farm and a MAKE TRAVEL MATTER Experience focused on traditional vinegar-making at Weinessiggut Doktorenhof.

Also available is the eight-day Best of the Danube itinerary, sailing from

Budapest to Passau with stops in Bratislava, Vienna and Linz. The itinerary features a ‘Be My Guest’ dining experience at Austria’s oldest winery and a MAKE TRAVEL MATTER Experience exploring Bratislava’s Cold War history.

The Travel Advisor Rate applies to new bookings only, is capacitycontrolled and available on select departures through Dec. 31, 2026.

Canadian advisors interested in participating must contact Partner Services at partnerservices@ttc. com with their selected itinerary, preferred departure date and confirmation of completed training requirements.

Advisors can visit the TTC Travel Agent Portal for full details. For more information about Trafalgar’s river cruise itineraries, click here.

Air Transat hosted a recent FAM trip to Brazil following the February launch of direct flights from Toronto and Montreal to Rio de Janeiro. Held in partnership with RIOgaleão –Tom Jobim International Airport from March 14-22, 2026, the trip showcased both Rio de Janeiro and nearby Búzios and included highlights like a schooner boat excursion, Christ the Redeemer, Sugarloaf Mountain and a walk along Rua das Pedras. Advisors also enjoyed a boat tour of Guanabara Bay.

Trafalgar on the Rhine River

WHY SELL AVALON?

Canada lands on booking lists for Canadians

Here’s a shift travel advisors are seeing firsthand: Canadians aren’t just dreaming about Europe or Asia, they’re rediscovering Canada – and booking it.

Driven by rising air costs, global uncertainty and a desire for easier travel, more clients are prioritizing exploration closer to home. And for many, it’s long overdue – especially for clients who know Italy better than Québec.

THE FREEDOM TO TRAVEL WELL –WITHOUT GOING FAR

Ease matters. Maybe more than ever. Clients want less complicated planning. Less time navigating logistics and more time actually enjoying the trip. That’s where guided touring continues to prove its value – even within Canada.

And while Canada may feel familiar, that doesn’t mean it’s simple to plan well. That’s where Globus makes the difference, with Tour Directors who handle the details, and Local Guides who bring the stories.

Thoughtfully designed itineraries create the structure that gives travellers something they value most: the freedom to be present instead of managing the trip, plus choices and free time to follow their passions.

CANADIAN TOURS ADVISORS SHOULD HAVE ON THEIR RADAR

The best trips Canadian travellers should book right now …

1. Wonders of the Maritimes & Scenic Cape Breton. For clients who want coastal drama, Celtic roots and East Coast character.

2. Winter in Montréal & Québec City. A cold-weather trip that sells on atmosphere alone – festivals, food and French-Canadian flair.

3. Great Resorts of the Canadian Rockies with Rocky Mountaineer. The Rockies plus one of the world’s great rail journeys. Easy story to tell – and sell.

4. Newfoundland & Labrador. For clients drawn to rugged coastlines, iceberg sightings, puffins and the side of Canada that feels wild.

5. Québec in Depth with the Gaspé Peninsula. For travellers who want something deeper than the highlights reel.

WHAT THIS MEANS FOR YOUR BUSINESS

Domestic touring fills opportunity gaps. It gives travel advisors something compelling to suggest to …

• Clients hesitating on long-haul plans

• Travellers between international trips

• First-time tour customers who want to start closer to home

• Repeat clients looking for something different Booking ‘backyard’ getaways also gives travel advisors something equally valuable: easier decisions, fewer objections, shorter booking cycles and strong perceived value.

It’s time to show clients the Canada they haven’t seen yet. When travel works better for clients, it works better for advisors.

Details are available at traveladvisorportal.ca.

Paradisus Cancun reopens following $50M renovation

CANCUN — Paradisus Cancun has officially reopened following a $50 million renovation, unveiling a fully reimagined all-inclusive experience designed for both families and adults.

The landmark beachfront resort, part of Meliá Hotels International’s portfolio, has undergone a comprehensive transformation that blends contemporary design with the cultural and natural influences of the Yucatán Peninsula. Long recognized for its distinctive pyramid architecture, the property now introduces redesigned accommodations, expanded dining and enhanced wellness and familyfocused amenities.

The renovation includes 773 fully redesigned suites and an enhanced YHI Spa, offering a range of treatments inspired by Mayan traditions, along with hydrotherapy facilities, sauna and steam rooms and fitness programming.

The resort continues to offer upgraded guest experiences through its premium categories: Family Concierge and The Reserve. The Family Concierge concept focuses on elevated comfort for multigenerational travel, with larger suites, dedicated concierge service, exclusive areas and tailored amenities for all ages. The Reserve, meanwhile, offers an adults-only experience with private lounges, exclusive pools and beach areas, as well as access to dedicated dining options and personalized service. Guests in both categories also have access to offsite experiences, including excursions such as a sunset

cruise through Cancun’s Nichupté Lagoon. They also have access to multiple pools, including an exclusive option for premium category guests, along with fitness facilities and sports courts.

EXPANDED FAMILY OFFERINGS

A key focus of the renovation is the expansion of family-friendly amenities, reflecting growing demand for multigenerational travel.

New additions include Aquazone, a splash park featuring slides and water play areas, as well as a redesigned Kidsdom kids club offering structured programming for younger guests.

Dedicated spaces and activities for teens and young adults have also been introduced, aimed at creating a more inclusive experience across all age groups.

ELEVATED DINING CONCEPTS

The resort’s culinary program has been significantly expanded, now featuring nine dining venues and seven bars, along with additional offerings such as a gelato shop and coffee bar.

New restaurant concepts include Vibra, offering bold, contemporary cuisine, and Kao, focused on Japanese fare. Other additions

include Zesty, serving comfort food, and a Gastro Hall with a mix of local and international dishes.

Several existing venues have also been redesigned, including Sal, now positioned as an oceanfront steakhouse, Capella, offering Italian cuisine in a more intimate setting, and Agua Marina, which highlights seafood inspired by Mexico’s coastal regions.

Returning guest favourites such as Blue Agave and Sante have also been refreshed, with Sante remaining exclusive to The Reserve guests.

GROUP & EVENT EXPANSION

The renovation also strengthens the resort’s positioning in the meetings and events segment.

Paradisus Cancun now offers more than 32,000 square feet of indoor and outdoor event space, including 22 breakout rooms. The expanded facilities are supported by updated technology, catering services and a dedicated events team.

For weddings, a newly redesigned bridal suite has been introduced, offering ocean views and direct access to ceremony spaces.

For more information, go to www.melia.com.

Welcome Lounge, Paradisus Cancun

Viking floats out two new Nile River ships ahead of 2026 debut

LOS ANGELES — Viking has reached a key construction milestone with the float out of its two newest Nile River ships, Viking Ptah and Viking Sekhmet, both set to debut in fall 2026.

The float out, which took place at the Massara shipyard in Cairo, marks the first time the vessels have touched water and signals their transition into the final stage of construction. The ships are scheduled to enter service in September and November 2026, respectively, and will operate the company’s 12-day ‘Pharaohs & Pyramids’ itinerary.

Following the float out, both ships will be moved to a nearby outfitting dock for final construction and interior completion.

Viking Ptah and Viking Sekhmet will join the company’s growing fleet in Egypt, which includes Viking Osiris, Viking Aton, Viking Sobek, Viking Hathor, Viking Amun and Viking Thoth.

Each vessel accommodates 82 guests in 41 staterooms and features design elements consistent with Viking’s river fleet, including a square bow, an indoor-outdoor Aquavit Terrace and Scandinavian-inspired interiors.

with a three-night hotel stay in Cairo. Guests then fly to Luxor to begin an eight-day roundtrip cruise along the Nile. Guided by a Viking Egyptologist, the itinerary includes visits to the Temples of Luxor and Karnak, the

THE SHIPS FORM WHAT THE COMPANY DESCRIBES AS THE MOST MODERN FLEET ON THE NILE RIVER

The Antigua and Barbuda Tourism Authority hosted a delicious dinner in Toronto on March 31 to showcase its island flavours and provide local updates. This May marks the return of Antigua and Barbuda Culinary Month, a month-long festival that blends food, tradition and community. Pictured here: The ABTA’s Marketing and Communications Manager, Kyle Christian, and Director for Tourism, Canada, Tameka Wharton.

Together, the ships form what the company describes as the most modern fleet on the Nile River.

The ‘Pharaohs & Pyramids’ itinerary, which combines a Nile River sailing with a land program in Cairo, begins

Valley of the Kings including the tomb of Tutankhamen, and additional stops in Esna, Qena, Aswan and Abu Simbel.

For more information, go to www.viking.com.

The Viking Sekhmet on the Nile River

From boutique hideaways to luxury resorts, Grenada has options for every traveller

Grenada continues to strengthen its position as one of the Caribbean’s most versatile destinations for Canadian travellers, offering a wide range of accommodations to suit every travel style, budget and occasion.

From intimate boutique hotels and luxury beachfront resorts to eco-lodges, private villas and family-friendly properties, Grenada makes it easy for travel agents to tailor the perfect island escape for 2026 and beyond.

Grenada offers a thoughtfully diverse accommodation landscape spread across the tri-islands of Grenada, Carriacou and Petite Martinique. This variety allows Canadian travel advisors to customize vacations for honeymooners, wellness seekers, adventure travellers, families and multi-generational groups, all within one destination.

Luxury travellers will find standout options such as Silversands Grenada, known for its contemporary design and iconic infinity pool, and Six Senses La Sagesse, which combines high-end accommodations with a strong focus on sustainability, wellness and immersive guest experiences. These properties continue to attract strong interest for 2026 bookings from Canadians seeking elevated, experience-driven travel.

For clients who prefer smaller-scale, personalized stays, Grenada’s boutique hotels remain a key selling point. Calabash Luxury Boutique Hotel, a

family-owned and award-winning Relais & Châteaux property, offers refined beachfront elegance and exceptional service, while Mount Cinnamon Resort & Beach Club provides stylish villas with flexibility and panoramic views over Grand Anse Beach.

Grenada also appeals to travellers looking for space, privacy and a deeper connection to nature. A wide selection of eco-lodges and private villas, along with resort residences such as those at Spice Island Beach Resort, allow agents to recommend accommodations that align with sustainability values, longer stays or independent travel styles.

Family-friendly options continue to play an important role in Grenada. Well-known resorts such as Radisson Grenada Beach Resort and Coyaba Beach Resort offer accessible beachfront locations, comfortable amenities and strong value, making them easy options for families and first-time visitors.

With its English-speaking culture, warm hospitality and range of accommodations suitable for 2026 travel, Grenada provides Canadian travel agents with a destination that is easy to personalize with the endless ways to experience it.

Accessibility from Canada continues to strengthen Grenada’s appeal for the travel trade. From Toronto Pearson International Airport, Canadian travellers can enjoy three weekly direct flights with Air Canada and one weekly direct WestJet flight.

To further support Canadian travel trade professionals, the Grenada Tourism Authority offers the ‘Pure Grenada Travel Expert Program’. Available at expert.puregrenada.com, the program provides comprehensive modules, destination insights and certification benefits tailored specifically to the travel trade.

For more details on flights from Toronto to Grenada see aircanada.com or westjet.com. More information on visiting Grenada can be found at puregrenada.com.

Discover the Scenic Luxury Cruises & Tours Group Travel Advantage

Unlock more group booking potential with our exclusive Group Benefit Program, tailored for Canadian travellers and available for groups of 10 or more paying guests on our river cruises. This program offers customizable packages with enhanced amenities, exclusive savings, and Tour Conductor credits, all supported by our dedicated Canadian Groups Specialists and Business Development Managers.

With these benefits, you can create more competitive offerings, deliver exceptional value to your clients, and grow your agency’s group business.

Now Available 2027 Europe River Cruising & Land Journeys Collection

We’re thrilled to offer our best group savings on Europe River Cruises and Tours. Book early to secure the best available pricing on 2027 departures offering your group even more value on an unforgettable truly all-inclusive ultra luxury river cruise and tour.

Scenic Canadian Support and Marketing Commitment

Your Group Specialist will assist you with choosing the trip that best suits your group

We can provide you with a customizable flyer you can use to promote your group trip

Your Dedicated Groups Team will assist you with questions and reservations to provide excellent service to you and your group

Your Business Development Manager can provide you with the following to attract guests to join your group:

• Specific product and sales training for your staff

• A power point presentation or webinar for you and your guests

• A travel night or Virtual Travel Show, with a special incentive to reserve within two weeks of the presentation

Charters – Inquire about our options for full and partial ship chartering: Charters-incentives@scenicusa.com

Educational FAMs – a variety of touring and river cruising FAMs offered annually to allow travel advisors to become product specialists

2027 EUROPE RIVER CRUISES & TOURS

Brand USA’s new trade manager for Canada, plus industry

insights, data and more from DAC’s AGM

TORONTO — There’s a brand new trade manager for Brand USA in this market.

Marion Certain is based in Toronto and she’s the go-to travel trade connection for Brand USA in Canada. Certain recently arrived here from Paris, where she served as Brand USA’s trade manager for France.

The Canadian travel industry lost a good friend and stalwart champion for this market when Brand USA’s Casey Canevari passed away in April 2025. Certain knew Canevari, and she knows the key role the travel trade plays in generating inbound visitation for the U.S. Especially these days.

“She’s very familiar with who we are and what we do. She also knew Casey really well,” said Jackie Ennis, VP, Global Trade Development, Brand USA. “We’re delighted that Marion will be here in Canada, working with the travel trade industry, working with the airlines.”

Certain, who is bilingual, can hit the ground running, said Ennis, speaking at Discover America Canada’s AGM on March 31.

“VERY CONSCIOUS OF HAVING THE RIGHT TONE”

Of course these are tumultuous times for inbound travel to the U.S., especially from Canada. Ennis offered her take.

“It’s been an interesting year for Brand USA in the Canadian market, and we are very happy to say that, although the numbers certainly in 2025 have suffered a serious

decline from the Canadian market into the United States, it’s also true that that still means more than 16 million visitors a year from Canada go to the U.S.,” said Ennis. “As our second largest inbound market, Canada is still critically important, and it’s vital for Brand USA to have a presence in Canada.”

Ennis said Brand USA has been “very conscious of having the right tone in the market, and being appropriate given the landscape.” At the same time, she said, “we’re also very confident that there is still strong travel desire to come to the U.S. Canada remains a priority for us at Brand USA.”

Brand USA’s trade events include Canada Connect. Last year there were two editions, one for eastern Canada, and one for the west. This year’s Canada Connect will take place in Toronto and Montreal, Oct. 26 – 29. “The first three days will be in Toronto, and the final day will be Montreal. So we’re very happy about that,” said Ennis.

Close to 100 U.S. destinations and partners are interested in coming to Canada to connect, she added. “I think that truly highlights the level of significance and importance that Canada has in our marketplace.”

EXPEDIA’S BIRD’S EYE VIEW

Keynote speaker Raina Williams, Sr. Regional Manager, Expedia Group Media Solutions and VP, DAC, shared her insights on what Expedia is seeing to the U.S. from the Canadian market.

“We don’t have all the answers at Expedia, but we do have a pretty good bird’s eye view of what’s happening, where traveller sentiment is, where the searches are happening,” said Williams.

Expedia’s ‘Unpack ’26’, with data from 24,000 digital travel shoppers across 18 countries, including first-party data powered by Expedia hotels. com and Vrbo, as well as social media and insight studies, outlined trends including sports travel, and wellness travel, and how spending time with family through trips and travel is more of a priority now than ever for travellers.

“This is a huge year in 2026 for sports, with FIFA coming to the U.S. and Canada as well as Mexico,” said Williams. “But even more than that, people are increasingly looking for travel experiences with sporting events that are more immersive, cultural, that offer a connection the rituals within those destinations. We found that 57% of travellers say that they’re likely to watch a local sporting event when travelling.”

Whatever the motivator, even if some Canadians aren’t travelling to the U.S. right now, they’re still on some level dreaming of the day that they do. And U.S. destinations and companies selling U.S. travel spots would do well to keep that in mind. “The search is high, and it is really strong,” said Williams. “Whether they decide to make that booking in 2026 or not, you’re definitely positioning yourself well, if you can stay in front of the Canadian traveller.”

She added that “relaxing, enjoying time with family, sporting events, music – these are all the things that are resonating with Canadians, these emotional and social motivators. These are the number one drivers, with 76% saying their travel decisions are based on relaxing and unwinding, sharing meaningful experiences and being able to spend time with friends and family.”

That said, price is still king. “We’re a Canadian market where the currency

is definitely a factor. It is still driving attention of Canadians to make that travel decision. 62% are looking for deals and price, identifying as price conscious, prioritizing value for money, and then weather, of course, and timing.”

Suppliers may not see bookings happen overnight, “but keeping top of mind and in front of Canadian travellers is really going to make a difference long-term,” said Williams.

“Canadian [travel] inspiration is derived from meaningful experiences and time with family. Think about your imaging. Think about how you’re positioning yourself. What’s driving Canadians to make that travel decision hasn’t changed from before. It’s really about spending time with family.”

DAC 2026 BOARD MEMBERS

Discover America Canada’s board members for 2026 are:

• President: Susan Webb, VoX International

• Vice President: Raina Williams, Expedia Group Media Solutions – Canada

• Vice President: Viktor Spysak, Air Canada

• Secretary/Treasurer: Stephen Fine, Snowbird Advisor

• Director: Sana Keller, Pulse Communications

• Director: Greg Marshall, Founder, Genesee Journeys

• Director: Colin Wood, VoX International

CIE Tours’ spring promo features savings of up to 15% on 2026 Europe travel

MORRISTOWN, NJ — CIE Tours is rolling out a new spring promotion, offering savings of up to 15% on select 2026 departures across Europe.

The “Spring into Travel” offer applies to new bookings made between

April 1 and April 30, 2026, for travel from June 1 through Dec. 31, 2026. The promotion includes no blackout dates and covers a range of itineraries in Ireland, Britain, Italy, Iceland and Spain.

Travellers can save up to $1,350 per person, or $2,700 per couple, on qualifying guided tours. Alternatively, those booking Custom Private Driver vacations can receive a 10% discount.

The sale applies to 28 itineraries spanning a variety of destinations and travel styles, from guided group tours to fully customized private journeys.

Popular itineraries featured in the promotion include Irish Gold , an eight- to nine-day itinerary showcasing Dublin, Blarney Castle, the Ring of Kerry and the Cliffs of Moher, as well as Best of Britain, which covers England, Scotland and Wales with stops in cities such as London and Edinburgh.

Other options include Scottish Dream, focusing on the Highlands and historic sites like Culloden Battlefield, and Tuscan Treasures with Cinque Terre, an Italy-based itinerary centred in Montecatini Terme with excursions to regional highlights and coastal villages.

And in Spain, the Best of Spain itinerary offers a comprehensive introduction to destinations such as Madrid and Barcelona, highlighting the country’s cultural and culinary diversity.

All packages are built around the CIE Tours Inclusive Advantage, which bundles accommodations, transportation, sightseeing, admissions and most meals into one upfront price.

For more information, click here.

Greg Marshall, Genesee Journeys; Stephen Fine, Snowbird Advisor; Susan Webb, VoX International; Colin Wood, VoX International; Raina Williams, Expedia Group Media Solutions – Canada; Viktor Spysak, Air Canada
Credit: Annie Cicvaric

Windstar’s

river-to-

ocean cruising, more opportunities for agents, says Bava

MIAMI — Windstar Cruises says its newest all-suite yacht, Star Explorer, launching in December 2026, will drive its new category of travel: riverto-ocean cruising.

“No changing ships. No interruptions. Just a seamless way to move beyond the river and into a much broader world of exploration,” says the cruise line.

Windstar adds the river-to-ocean concept is designed to help travel advisors retain and grow their most valuable clients. The sailings also create new opportunities for group bookings and specialty travel, including wine-focused sailings, says the cruise line.

Star Explorer will be purpose-built for river-to-ocean travel, adds Windstar. The 224-passenger yacht is designed to navigate waterways that are too small for larger ocean ships and reach coastal destinations that traditional river vessels can’t access.

Janet Bava, Chief Commercial Officer, Windstar Cruises. “With Windstar, advisors now have a seamless way to retain those clients by offering something new: yachts that move from rivers to the open sea, unlocking destinations that traditional river ships and large ocean vessels simply can’t reach. It’s a natural next step for clients and a growth opportunity for advisors.”

IT’S A NATURAL NEXT STEP FOR CLIENTS AND A GROWTH OPPORTUNITY FOR ADVISORS

Instead of losing guests who have already sailed Europe’s major rivers, advisors can build on the same intimate, destinationfocused experience while opening the door to new regions and itineraries, adds Bava.

“River cruisers are among the most loyal and engaged travellers, but many have already explored the world’s most iconic waterways,” says

Plus, with Windstar’s Star Advantage Groups, travel advisors can access enhanced perks such as a 1:7 tour conductor credit, bonus commission and onboard amenities. Group rates vary by sailing, typically offering 5% to 10% savings depending on availability.

Rendering of Star Explorer
Credit: Windstar

First look at Royal Caribbean’s new Hero of the Seas, featuring

the ‘Ultimate Family Treehouse’

MIAMI — Royal Caribbean’s fourth Icon Class ship Hero of the Seas, the “bold evolution of family adventure,” will arrive in arrive in Miami in August 2027.

Hero’s eight neighbourhoods will be home to the most pools at sea and a record-breaking 28 dining venues. The ship will also feature new accommodations for multigenerational families, including the three-storey Ultimate Family Treehouse.

With space for up to 12 passengers, the Ultimate Family Treehouse “is a dream come true for kids and kids at heart,” says the cruise line, with a three-deck treehouse featuring a rooftop terrace and private whirlpool, a two-deck teen space, and two main bedrooms each with their own bathroom and balcony.

Signature Icon Class favourites will return on Hero, from the Royal Promenade neighbourhood’s restaurants, bars, floor-to-ceiling ocean views and the Pearl, to the open-air Central Park lined with more than 30,500 real plants, restaurants, and pick-up windows for sushi, champagne and more. There will be new productions at the Royal Theater, the marquee AquaTheater and Absolute Zero – the largest ice arena at sea – along with spots for live music.

Bookings for Hero of the Seas opens April 1 for Crown & Anchor Society loyalty members, ahead of the official opening on April 2.

Other ship highlights include the following:

• Hero will introduce Coconut Cove, an all-new pool with inwater loungers and poolside service, all steps away from the tropical Caribbean bar, The Lime and Coconut

• The Hideaway adults-only oasis will now feature two pools, including the largest swim-up bar at sea

• There’s an expanded Swim & Tonic pool and swim-up bar for adults, plus new water features at Splashaway Bay

• At Category 6 – the largest waterpark at sea – adventurers can take on two new family raft slides, including the first funnel raft slide at sea, along with new twists on the mat-racing Storm Chasers duo

• The newest supper club experience, Orleans Parish Supper Club, is a multi-course

dining venue with live jazz, craft cocktails, and gourmet Cajun and Creole dishes

• Royal Railway – Hero Station transports adventurous diners by train car to new destinations through a combination of entertainment, food and technology

• The AquaDome Market food hall will return with four new stall concepts, plus desserts at Crème de la Crêpe and freshly squeezed juices at Simply Pressed

• Families can stay in rooms designed just for them at the three-level Ultimate Family Townhouse with direct access to Surfside; Surfside Family Suites and Family Infinite Ocean View Balconies.

Hero of the Seas will offer sevennight Eastern and Western Caribbean adventures from Miami, with every vacation visiting Royal Caribbean’s Perfect Day at CocoCay in The Bahamas.

The Hideaway on Hero of the Seas

Airlines introduce fuel surcharges amid rising oil costs

TORONTO — Rising oil prices are prompting airlines and other travel-related businesses to revisit fuel surcharges, as companies look for ways to offset mounting operating costs.

According to CBC News, crude oil prices have climbed above US$100 amid the ongoing war in the Middle East, putting pressure on fuelintensive sectors like aviation, shipping and rideshare services.

For airlines in particular, fuel remains one of the largest expenses. Data from the International Air Transport Association (IATA) shows that the

average price of jet fuel surged by 116.8% year-over-year for the week ending March 27, underscoring the scale of the cost increases facing carriers.

In response, several airlines have introduced or adjusted fuelrelated surcharges.

Air Canada said that fluctuations in fuel prices are reflected across its overall pricing but did not provide details on specific increases.

Its tour operating arm, Air Canada Vacations, has implemented a $50 per passenger fuel surcharge on warm-weather packages. The fee applies to all new bookings as of April 6 and is reflected within the selling taxes and surcharges at the time of booking.

WestJet also introduced a temporary $60 surcharge for certain bookings, which will be included with all bookings made with a companion voucher.

At Porter Airlines, a temporary $40 “peak surcharge” has been introduced for flights booked using VIPorter, the carrier’s premium loyalty program. The surcharge took effect March 23 for new bookings, while existing reservations are not impacted.

Air Transat has also adjusted its pricing, introducing a $50 surcharge on flight segments departing Canada and €25 on segments departing from Europe.

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