TRAVELWEEK April 23

Explore the U.S. from coast to coast.

Picture city escapes, sun-soaked beaches, neon-lit nights and adventure at every turn. With non-stop flights to the U.S. this summer, the possibilities are endless.

Anchorage’s untamed wilderness. Salt Lake City’s world-class trails. Las Vegas nights that never stop. Nashville’s honky tonk heartbeat. San Diego’s legendary surf breaks and Palm Springs’ desert warmth. Boston’s storied streets. Florida’s endless coastline – from the magic of Orlando to the warm sands of Fort Myers.

Every destination has its own story. Whether they’re returning to a favourite or discovering somewhere new, their U.S. summer awaits.

Selling the World Cup: How advisors can navigate headwinds as demand builds

BY CINDY SOSROUTOMO

TORONTO — The countdown is on for the FIFA World Cup 2026, which will bring the world’s largest singlesport event to Canada, the United States and Mexico from June 11 to July 19, 2026.

With 16 host cities spread across three countries, the tournament represents an unprecedented moment for North American tourism and a potentially major revenue driver for the travel trade. But with recent headwinds including the ongoing Middle East conflict, cartel violence in Mexico’s Jalisco state, rising airfares and a sluggish economy, questions persist about whether World Cup ticket and package sales will meet expectations and how effectively travel advisors can capitalize on this massive quadrennial event.

Even so, early indicators from suppliers suggest strong pockets of demand, particularly as team qualification has now been finalized and travellers begin to map out complex multi-city journeys tied to match schedules and host destinations. We checked in with several suppliers about booking trends, evolving traveller behaviour and how travel advisors can maximize opportunities tied to the tournament.

QUALIFICATION DRIVES DEMAND

For Felix Brambilla, Chairman, Founder and Partner of Overseas Network, the official sub-agent of

On Location for the FIFA World Cup 2026 Official Hospitality Programme, early momentum has been encouraging despite global uncertainty.

“Although international demand slowed due to the current war in the Middle East, North American inquiries and purchases remained strong,” said Brambilla.

He added that final team qualification has already played a major role in accelerating interest.

“Recent final team qualifications completed the list of participating countries, creating a surge of excitement from fans around the world. It also generated hype in Canada, now that their opening day adversary – Bosnia & Herzegovina –has been revealed.”

Brambilla also noted that perceived geopolitical concerns have not materially disrupted demand.

“Cartel Violence in Mexico did not remain an international headline long enough to deter existing FIFA customers from altering their plans,” he said, adding that domestic demand in Mexico has already reached peak levels.

As for the United States, which has seen a persistent decline in Canadian visitors over the past year, Brambilla

says cross-border relations have not been much of a factor.

“As a FIFA 2026 destination, the U.S. did not follow the downturn in U.S.-bound travel. As with previous editions, this shows that fans’ love for the greatest celebration on the planet remains above politics,” he says.

MULTI-CITY ITINERARIES DRIVING OPPORTUNITY

From a distribution perspective, Robin Lawther, VP of Expedia TAAP and Business Development, says travellers are increasingly treating the World Cup as a catalyst for broader trips rather than singledestination visits.

“Our data shows that travellers aren’t just coming for one match – they’re open to turning the big soccer event into a bigger journey,” says Lawther. “The opportunity is to design multi-destination itineraries that naturally extend length of stay, increase basket size and bundle more services.”

She emphasized that travel advisors are well positioned to capitalize on this behaviour shift by building complex itineraries that connect host cities with leisure destinations.

TRAVELLERS ARE OPEN TO TURNING THE EVENT INTO A BIGGER JOURNEY

“Advisors can connect host cities with nearby leisure destinations, add pre- or post-match stays, and layer in flights, hotels, car and experiences in one seamless package,” she said. “These longer, more considered itineraries don’t just feel more valuable to clients, they also support higher overall spend and stronger margins.”

Lawther points to Expedia TAAP tools and education resources as key enablers.

“We are seeing that Expedia TAAP’s dedicated hub is proving especially useful for event-driven trips like this, allowing advisors to quickly compare and combine flights, hotels, transport, and experiences across multiple cities.”

She adds that early booking behaviour is already shaping pricing dynamics.

“Travellers are booking farther in advance and paying higher fares, which drives prices and tightens inventory. The remedy is simple for any big event: plan and book early.”

Domestic draw shaping demand

While global demand is strong, Tim Macdonell, CEO of Elite Sports Tours, says Canadian booking behaviour is more complex due to the domestic hosting footprint.

“Right now, we are seeing some bookings but not as many as we would anticipate,” he says. “The fact that there are games and pre-World

Cup matches in cities like Edmonton and Montreal and the actual World Cup in Vancouver and Toronto has dampened a lot of Canadians travelling since they have access to see matches locally.”

Broader geopolitical and travel trends are also expected to influence demand, he adds.

“The event being played across three counties and 16 cities is tapering local demand. Paired with the U.S.bound travel downturn and recent violence in Mexico, there really hasn’t been a high demand to travel to those destinations.”

Another setback, says Macdonnell, is star power – or lack thereof. With Italy failing to qualify for the tournament for the third time in a row, and Canada being grouped with Bosnia & Herzegovina, Switzerland and Qatar, the lack of big-draw opponents may be impacting ticket sales.

But overall demand will hinge on Canada’s performance in the tournament.

“We anticipate bookings for other cities to pick up should Canada gain some momentum and advance further in the tournament,” he says. “Toronto and Vancouver have seen the strongest demand at this stage – they’re domestic, safe and familiar to many. Most fans are booking to support Canada and be part of the experience.”

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EARLY POSITIONING KEY TO SUCCESS

Despite differing regional demand patterns, all three executives agree on one core message: timing will be critical.

Lawther reinforced that early planning is essential to securing availability and managing pricing pressure.

“The remedy is simple for any big event: plan and book early.”

Macdonell added that demand could accelerate sharply depending on on-field results.

“Similar to the demand we saw with the Toronto Blue Jays in the World Series, fans will be invested as the entire world focuses on World Cup. Sports is an emotional draw.”

And Brambilla recommends advisors to reach out to clients early to stay top of mind.

“Your clients might not think to call you unless you advise them that you can be a resource for planning their next sportscation. Although the planning process is flexible for fans, many will still prefer to call their trusted travel advisor who can build their trip based on their preferences.”

For more information, visit overseasnetwork.com, expediataap. ca and elitesportstours.com.

Q&A with Cuba Tourist Board’s Gihana Galindo: “We are actively adapting to this new reality”

BY KATHRYN FOLLIOTT

TORONTO — “Resilience and renewal’: That was the Cuba Tourist Board’s theme as it announced FITCuba 2026 would go ahead next month, as a hybrid event.

The hybrid FITCuba 2026 will include two days of online presentations and networking, May 7-8. FITCuba’s inperson event will take place in Josone Park in Varadero on May 9.

The Canadian travel industry can vouch for Cuba’s resilience. Canadian travel professionals and travellers are no doubt hoping for renewal for the island too, amid word of talks between Cuba and the U.S., confirmed by the Cuban government in mid-March.

It’s important to note, however, that so far the Canadian government’s travel advisory level for Cuba remains at orange (avoid non-essential travel). The island’s energy and economic crises were highlighted last month by an island-wide blackout.

Two months ago Canada’s airlines repatriated thousands of travellers back to Canada, after Cuba warned that due to the oil blockade it would no longer have enough fuel to refuel international aircraft.

For now Air Canada has suspended its Cuba operations until Nov. 1. Hola Sun has also temporarily suspended its Cuba operations.

The Sunwing Vacations Group, including Sunwing Vacations, WestJet Vacations and WestJet Vacations Quebec, last week announced it was extending the suspension of its operations to Cuba for summer 2026, and that includes Varadero (VRA) and Cayo Coco (CCC). Currently, all of Sunwing Vacations Group’s operations to Cuba are cancelled from June 20 to Oct. 9, 2026, inclusive, for all departure cities and airports.

Air Transat meanwhile says it is continuing to analyze its flight schedule to Cuba for the 2026 summer season. Air Transat says a decision regarding the operation of the affected flights will be made in the coming weeks. Until

then, Air Transat flights scheduled between mid-June and the end of October 2026 remain temporarily closed for booking.

Travelweek checked in with the Director of the Cuba Tourist Board in Toronto, Gihana Galindo, to get the latest on how this long-time favourite sun destination from Canada is weathering the current conditions.

“WE ARE INSPIRED BY THE THOUSANDS OF CANADIANS WHO CONTINUE TO ARRIVE IN CUBA VIA PANAMA, MEXICO AND THE U.S.”

“The Canadian travel industry’s deep-rooted connection to Cuba is something we value immensely,” Galindo told Travelweek in an interview.

“While we are navigating a complex geopolitical landscape that has impacted our tourism sector –particularly following the temporary suspension of direct flights from Canada – we are actively adapting to this new reality,” she said.

“Our international airports remain fully operational, welcoming over 20 airlines daily, that have adjusted their schedules to ensure continued connectivity. Today, Cuba maintains strong links through the U.S., Europe, Asia, and Latin America, with operations focused primarily on the vibrant hubs of Havana and Varadero,” said Galindo.

She said the Toronto office is working closely with travel advisors and passengers to navigate this transition, providing guidance on alternative routes, e-Visas and logistics.

“We are inspired by the thousands of Canadians who continue to arrive via Panama, Mexico and the U.S., often on solidarity missions,” she added. “This movement reflects

OUR PRIMARY GOAL IS TO SEE A FULL RETURN OF MAJOR CANADIAN CARRIERS AND TOUR OPERATOR PACKAGES.

the unbreakable bond between our two nations. Whether for vacations or family visits, the feedback from Canadians currently on the island remains positive.”

“OUR PRIMARY GOAL FOR WINTER 2026-2027: A FULL RETURN OF MAJOR CANADIAN CARRIERS AND TOUR OPERATOR PACKAGES”

Talk about resilience. She told Travelweek that many private hostels and restaurants in Cuba have installed solar panels to ensure uninterrupted service.

“While global fuel fluctuations have influenced pricing, the availability of reliable transport remains certain. This spirit of creativity allows visitors to experience an authentic Cuba that is more resilient and welcoming than ever.”

The start of the 2026-2027 winter season is seven months away. We asked Galindo for her take.

“Our primary goal is to see a full return of major Canadian carriers and tour operator packages, and we are working tirelessly to make that a reality,” she said. “We are looking toward the winter 2026-2027 season with great optimism.

“Currently, hotel chains and tourism partners are already finalizing contracts and investing in significant infrastructure improvements to ensure the destination is at its best.

“We know that when the flights return, Canadian travellers will follow. The daily messages of support we

receive are a testament to their desire to return.”

HOW TO HELP

We also wanted to know what the Canadian travel industry can do to help Cuba.

“The most impactful thing the industry can do right now is to keep the lines of communication open. We encourage our partners to stay informed and continue sharing accurate, up-to-date destination highlights with travellers who are eager to visit,” said Galindo. She also encouraged the travel trade to tune in for FITCuba 2026. Travel professionals can access the specialized platform at FITCuba. net. For inquiries or professional registration, email info@gocuba.ca.

She added that while the Cuba Tourist Board in Toronto keeps its focus trained on tourism operations, it’s happy to direct those interested in humanitarian support to reputable organizations. “Groups such as Not Just Tourists and the Canadian Network on Cuba are doing vital work coordinating medical supplies and solar energy initiatives,” she said.

Galindo said anyone looking for more information on these efforts can reach out to Samantha Hislop at hislopsamantha@gmail.com.

AIRLINES

The airline and travel industries are keeping a close eye on the Strait of Hormuz. Experts warn that even if the strait reopens, it will take weeks for oil traffic to ramp up in the bestcase scenario, while jet fuel could take much longer to reach pre-war production levels given the damage to refineries in the Middle East. The price of oil and along with it, the price of jet fuel, have skyrocketed in recent weeks, and airlines and airports have sounded alarm bells not just on price worries, but supply shortages too.

Air Canada is suspending a handful of routes amid the oil supply crisis sparked by the U.S. and Israel’s war with Iran. Air Canada will suspend service between Toronto and Yellowknife at the end of August, and between Fort McMurray and Vancouver in late May. To the U.S., Air Canada will suspend JFK from YYZ and YUL from June 1 through late October. Air Canada also serves LGA and EWR from Canada. Air Canada will also suspend YYZ-SLC effective June 30, with an eye to resuming the route next year. Internationally, Air Canada has for now called off its new nonstop service to Guadalajara out of YUL, set to begin June 2.

DESTINATIONS

Jamaica has recorded a strong tourism rebound, welcoming more than one million visitors and generating US$956 million in the first quarter of 2026, just months after Hurricane Melissa. The milestone highlights the destination’s rapid recovery and sustained traveller confidence. Growth has been supported by strong diaspora influence and positive global perception. Key source markets are also expanding, with arrivals up 25% from Latin America and 7% from Asia. Officials say the results underscore the resilience of Jamaica’s tourism sector and its ability to recover quickly while maintaining momentum across international markets.

CRUISE LINES

Holland America Line has unveiled its largest-ever fleet upgrade, a US$500 million multiyear programme called Holland America Evolution. Six ships across the Vista and Signature classes will undergo extensive renovations, adding new dining venues, reimagined public spaces and expanded accommodation options. The first ship, Oosterdam, will relaunch in fall 2027 with 76 new staterooms, including solo and suite categories, and the addition of the Grand Dutch Café. The initiative will also focus on sustainability, incorporating energyefficient systems and circular design practices as the cruise line enhances capacity and onboard experience across its fleet.

Reopening for seven Hyatt-operated resorts in Jamaica delayed until early 2027

TORONTO — The post-Melissa reopening of seven Hyatt-operated properties in Jamaica has been delayed until 2027.

According to the Jamaica Gleaner, the resorts – Breathless Montego Bay Resort & Spa, Dreams Rose Hall Resort & Spa, Hyatt Zilara Rose Hall, Hyatt Ziva Rose Hall, Secrets St. James Montego Bay, Secrets Wild Orchid Montego Bay and Jewel Grande Montego Bay Resort & Spa – are now expected to open in early 2027.

Major resort companies are maximizing their renovation projects in the wake of Hurricane Melissa, which struck the island in October 2025.

Last month Sandals Resorts International (SRI) said it had decided to significantly expand the scope of upgrades at Sandals Montego Bay, Sandals Royal Caribbean and Sandals South Coast, pushing reopening dates to later in 2026. The three resorts were initially scheduled to reopen on May 31. SRI is investing more than US$200 million into the resorts’ transformations.

Earlier this year Bahia Principe Hotels announced that Bahia Principe Grand Jamaica would undergo a comprehensive refurbishment and reopen its doors on Dec. 1. Bahia Principe Luxury Runaway Bay reopened April 1..

Air Transat expands winter 2026-27 network with

new routes, yearround Europe service

MONTREAL — Air Transat is expanding its network for winter 2026-27, adding new routes to sun destinations and strengthening its transatlantic offering with year-round European service.

The carrier has announced four new routes: Québec City–San José; Toronto–Fort-de-France; London, ON–Puerto Plata; and Charlottetown–Punta Cana. At the same time, two key European routes – Toronto–Paris and Montreal–Barcelona – will now operate year-round, extending beyond their traditional summer schedules.

EXPANDED QUEBEC CITY OPTIONS

Québec City continues to be a key focus, with the addition of new nonstop service to San José, Costa Rica. The airline is also increasing frequencies to Fort-de-France, with two weekly flights, and Cancún, with up to eight weekly departures.

In addition, the seasonal Québec City–Nantes route, launching this summer, will be extended through the holiday period to meet demand for European travel.

NEW ACCESS TO THE FRENCH ANTILLES

From Toronto, Air Transat will introduce a new seasonal route to Fort-de-France, Martinique, expanding access to the French Antilles. The

destination is already served yearround from Montreal and Québec City, and the addition of Toronto service is expected to broaden its appeal among Canadian travellers.

YEAR-ROUND EUROPE FLIGHTS

The airline is also reinforcing its European network by extending Toronto–Paris and Montreal–Barcelona to year-round operations. Previously offered only in summer, these routes will now provide more flexibility for travellers looking to visit Europe during the winter months, whether for leisure or to visit friends and relatives.

LONDON, ON & CHARLOTTETOWN

Air Transat is also expanding service from regional gateways, with new flights from London, ON, to Puerto Plata and from Charlottetown to Punta Cana. These additions build on existing service from both cities and reflect ongoing demand for convenient departures outside major hubs.

FLORIDA RETURNS

Florida will rejoin the airline’s winter program, with service to Fort Lauderdale resuming after a summer pause. Air Transat plans to operate up to seven weekly flights from Montreal, three from Québec City and one from Halifax.

Additional details on Air Transat’s winter 2026-27 program are expected in the coming weeks.

QUÉBEC CITY CONTINUES TO BE A KEY FOCUS, WITH NEW NONSTOP SERVICE TO SAN JOSÉ

Air Canada Vacations expands winter sun program, brings back EBB

MONTREAL — Air Canada Vacations is expanding its winter sun programme for 2026/27, introducing new routes, increased frequencies and the return of its Early Booking Bonus to drive early demand.

The enhanced offering is supported by an expanded winter schedule from Air Canada, with additional nonstop routes and improved access to popular sun destinations across Mexico, the Caribbean, Central America, Hawaii and Cartagena.

For the upcoming winter season, Air Canada Vacations will operate from nine Canadian gateways: Toronto, Montréal, Ottawa, Québec City, Vancouver, Calgary, Edmonton, Winnipeg and Halifax.

Among the new routes are:

• Halifax to Barbados (1x/weekly) and Montego Bay (1x/weekly)

• Quebec to Guadeloupe (1x/weekly)

• Montreal to Aruba (1x/weekly), Roatán (1x/weekly) and Santo Domingo (2x/weekly)

• Toronto to Mérida (2x/weekly) and Roatán (1x/weekly)

• Ottawa to Montego Bay (1x/weekly)

• Winnipeg to Montego Bay (1x/weekly) and Punta Cana (1x/weekly)

• Edmonton to Montego Bay (1x/weekly)

• Calgary to Cancun (4x/weekly) and Puerto Vallarta (3x/weekly)

• Vancouver to Liberia (2x/weekly), Mazatlán (2x/weekly), Monterrey (3x/weekly) and Puerto Escondido (2x/weekly)

The broader network is designed to give travel advisors and their clients more choice, with additional departure options and increased frequency to high-demand leisure destinations.

EARLY BOOKING BONUS RETURNS

As part of its “Next winter made warmer” campaign, Air Canada Vacations is reintroducing its Early Booking Bonus, offering savings of $1,000 per family of four or $250 per person on select vacation packages.

The promotion applies to packages to Mexico, the Caribbean, Central America and Cartagena, as well as select Flight & Hotel packages to Hawaii. Additional savings of $250 per pair are available on the flight portion of select Flight & Cruise packages.

The offer is valid on new bookings made between April 13 and June 28, 2026, for travel between Nov. 1, 2026, and April 30, 2027, and also applies to qualifying group bookings.

For more information, click here.

Save the dates: Destination Colombia Roadshow 2026

TORONTO Organized by ProColombia, the Destination Colombia Roadshow 2026 will take place on April 28 in Montreal, April 29 in Toronto and April 30 in Vancouver.

Carmen Caballero, President, ProColombia, says the multi-city event for ‘The Country of Beauty’ will bring Colombia’s tourism momentum to Canada. Travel professionals are invited to connect with suppliers to learn more about Colombia’s most dynamic and fast-growing tourism offerings.

Some 18 leading Colombian tourism companies are taking part in the roadshow, ready to meet with Canadian travel advisors, tour operators, airlines and media through a series of tailored presentations, networking opportunities and pre-scheduled one-on-one business meetings.

The objective: to strengthen Colombia’s positioning in the Canadian market while promoting long-term commercial relationships and increasing destination knowledge among key industry stakeholders.

“This roadshow reflects our commitment to the Canadian market, which continues to show strong potential for growth,” says Caballero. “By connecting our tourism partners directly with Canadian travel professionals, we are creating opportunities to build trust, share knowledge, and ultimately drive more travellers to Colombia.”

Participating companies include All Reps, Aventure Colombia, Chaska Tours, Colombia Travel Operator, Colombian Details / 5 Senses, Colombian Journeys, Faranda Hotels, Go & Travel, Hotel Cocoplum Beach, Impulse Travel, Macondo DMC, Metropolitan Touring, Miramundo Travel, Panamericana de Viajes, Papayote DMC, Transfers & Tours, Travel Solutions DMC and Tucaya Colombia.

Caballero says the roadshow will highlight a wide range of high-growth segments, including sustainability, community-based tourism, luxury travel, culture, sun and beach, wellness, nature and adventure, cruise and nautical experiences, as well as Meetings, Incentives, Conferences, and Exhibitions (MICE).

Special emphasis will be placed on key regions such as the Greater Colombian Caribbean, the Western Colombian Andes, and the Eastern

Colombian Andes, which continue to see strong demand from North American travellers.

GROWTH & INNOVATION

The Destination Colombia Roadshow 2026 takes place against a backdrop of sustained tourism growth. Colombia has welcomed around six million international visitors annually in recent years, reaching approximately 20 million visitors over the past four years.

New and emerging experiences include the expansion of luxury hospitality offerings, highlighted by the upcoming opening of the Four Seasons Hotel and Residences Cartagena.

In addition, river cruising along the Magdalena River – developed by AmaWaterways – is creating a new way to explore Colombia. These itineraries connect destinations such as Cartagena and Barranquilla, with immersive stops in historic towns like Mompox, combining culture, history and sustainability.

“This is a defining moment for Colombia’s tourism industry,” says Caballero. “We are not only seeing growth in visitor numbers, but

also in the quality and diversity of experiences we offer, from luxury and wellness to community-based and sustainable tourism.”

EDUCATION & PARTNERSHIPS

Beyond commercial engagement, Colombia continues to invest in education and training for the Canadian travel trade.

A dedicated program developed in partnership with TravPro enables travel advisors to become certified Colombia specialists, strengthening their ability to promote and sell the destination.

For advisors looking to expand their portfolio, ProColombia invites agents to connect with its Toronto office, where a dedicated tourism specialist is available to support inquiries and help travel advisors confidently sell Colombia.

To register for the Destination Colombia Roadshow 2026, click here.

Kensington strengthens Canadian sales team

Kensington is renewing its investment in the Canadian travel advisor community with two new appointments to its in-market sales team.

Aerin Chauncey has been named as Sales Director while Crystal Almeida takes on the role of Account Executive, Canada.

The hirings mark Kensington’s first dedicated Canadian sales presence in several years.

Kensington’s Outside Sales organization has expanded to more than 30 people overall. The team supports host agencies, consortia partners and independent advisors across North America.

“Our advisor partners are at the centre of everything we do,” says Marc Moore, VP, Agent Sales, Kensington.

“The addition of dedicated leadership in Canada reflects both the importance of this market and our long-term commitment to supporting Canadian advisors in a more meaningful and consistent way. Having a local presence allows us to be more responsive, more collaborative and more aligned with the needs of our partners.”

Travel advisors are encouraged to reach out to their rep or head to KensingtonTours.com/ agents.

Sunwing Vacations Group extends suspension of operations to Cuba

TORONTO — The Sunwing Vacations Group, including Sunwing Vacations, WestJet Vacations and WestJet Vacations Quebec, is extending the suspension of its operations to Cuba for summer 2026 and will include Varadero (VRA) and Cayo Coco (CCC).

Currently, all operations to Cuba are cancelled from June 20, 2026, to Oct. 9, 2026, inclusive, for all departure cities and airports.

The Sunwing Vacations Group notes that it continues to offer flight options from major departure cities in Canada to many popular sun destinations in Mexico, the Caribbean and Central America. Flights and packages available starting in early May 2026 include Cancun, Mazatlan, Samana, Punta Cana, Montego Bay and more.

Service to Varadero (VRA) and Cayo Coco (CCC) will resume as scheduled on Oct. 10, 2026. Service to Holguin (HOG), Santa Clara (SNU), Cayo Largo (CYO) and Cienfuegos (CFG) will resume on Oct. 25, 2026.

An AACR will be sent to the relevant reservations to present customers with the available options

Customers who have made a group booking will be contacted shortly by a group sales representative to review their options.

“We continue to monitor the situation closely and will provide further information as soon as it becomes available. Thank you for your patience and understanding,” says the update from Sunwing Vacations Group.

WestJet enhances connectivity with new interline booking feature

CALGARY — WestJet is expanding its global connectivity with the launch of new interline booking capabilities, allowing guests to book itineraries that combine WestJet flights with those of partner airlines directly through its own channels.

With the enhancement, travellers can

partners, adding more than 100 net-new destinations through its airline networks.

The new capability allows guests to book partner-operated flights within a single reservation, with coordinated connections and streamlined servicing. Travellers can book an interline itinerary directly with WestJet, similar to bookings on WestJet-operated flights.

In addition, guests can now earn WestJet Rewards across their entire interline itinerary, including partneroperated segments, and redeem points toward these bookings. At check-in, travellers will receive boarding passes and baggage tags through to their final destination.

The initial rollout with Copa Airlines expands access to Central and South America via four of WestJet’s destinations in Mexico as well as Panama City. Through the partnership, travellers can connect to 37 destinations across 18 countries, including cities in Uruguay, Guatemala, Ecuador, Chile, Argentina and Peru.

WestJet plans to further expand its direct channel interline offering throughout 2026 and 2027, adding additional partners such

GUESTS CAN NOW BOOK PARTNEROPERATED FLIGHTS WITHIN A SINGLE RESERVATION

access hundreds of new destinations across six continents with nearly 50 interline partners, including launch partner Copa Airlines, which is now available for booking. By year’s end, WestJet will enable direct channel sales with more than 10 interline

as Korean Air, Japan Airlines, Kenya Airways, LATAM Airlines and Saudia. The expansion is expected to introduce new destinations not previously available for booking through WestJet.

Utah Office of Tourism launches FAM incentive to celebrate launch of Utah Specialist Academy 2.0

TORONTO — The Utah Office of Tourism has a new incentive program for Canadian travel advisors, timed with the rollout of the enhanced Utah Specialist Academy 2.0.

Designed to increase engagement, deepen destination knowledge and drive visitation, the program rewards both newly certified and existing Utah Specialists with the opportunity to experience Utah firsthand.

Kicking off April 21 and running through June 15, the campaign invites Canadian travel advisors to complete the updated Utah Specialist Academy 2.0 for a chance to win a coveted spot on an exclusive Utah FAM trip.

Advisors who successfully complete the program during the campaign period will automatically be entered into a draw for a chance to participate in a small-group FAM experience, taking place between Sept. 1 and Dec. 31, 2026. The

itinerary will highlight Utah’s diverse landscapes, outdoor adventures, and unique regional experiences.

In addition to recruiting new specialists, the incentive also recognizes the value of existing Utah Specialists. Certified advisors are invited to apply for a unique opportunity to design their own Utah journey by submitting a proposed itinerary along with a short statement explaining why they would like to host the Utah FAM.

One standout applicant will be selected to embark on a self-drive FAM trip, bringing their personalized Utah itinerary to life.

“We’re excited to introduce this dynamic, multi-tiered, incentive program as part of our broader

The Bermuda Tourism Authority hosted a ‘One of One’ sensory event high atop the CN Tower in Toronto on April 7. Canadian visitation to the island was up 30% in 2025 versus 2024, thanks to easy airlift with BermudAir from Toronto, Halifax and Montreal. Advisors can stay up to date with the Travel Pro Bermuda Specialist Program at bermudaspecialist. com. Pictured: Daniela D’Amato, Grotto Bay Beach Resort and Spa; Chris Crumpler, Bermuda Tourism Authority; Donna Douglas, Bermuda Tourism Authority; Nicole Conrad, BermudAir; Chris Keane, Bermuda Tourism Authority; and Jamion Simmons, Bermuda Tourism Authority. (Credit: James Gomez)

strategy to grow and engage our Canadian travel trade partners,” says Corey Marshall, Account Director, The Utah Office of Tourism. “Utah Specialist Academy 2.0 is a powerful tool for advisors, and this initiative not only encourages completion, but also rewards advisors with meaningful, firsthand destination experiences that translate directly into stronger sales.”

Canadian travel advisors can enroll and complete the Utah Specialist Academy 2.0 by visiting visitutahspecialistacademy.com.

Existing Utah Specialists can submit their FAM hosting application here.

‘Make More Myrtle Moments’ offers fun & value in SC’s Myrtle Beach

Visit Myrtle Beach has a new destination-wide promotion designed to help visitors get more from their getaway.

Through the new ‘Make More Myrtle Moments’ campaign, more than 45 participating accommodations across South Carolina’s Grand Strand are offering complimentary lodging nights – buy 3 nights, get 1 free or buy 5 nights, get 2 free – on qualifying stays. “Visitors are looking for more time, more value and more reasons to travel right now,” said Stuart Butler, President of Visit Myrtle Beach. “Make More Myrtle Moments delivers all three.”

‘Make More Myrtle Moments’ offers are available for travel now through Dec. 31. See VisitMyrtleBeach.com/deal.

Known for its easy accessibility along the central East Coast, diverse accommodations, fresh coastal Carolina cuisine and wide range of familyfriendly attractions, Myrtle Beach has long been a destination where visitors can stretch their vacation dollars.

ATTRACTION UPDATES

The Carolina Opry Theatre has an extraordinary 2026 lineup as it celebrates 40 years of entertainment this year. Meanwhile a downtown Myrtle Beach performing arts centre is in the works with the revitalization of the former Broadway Theater, continuing the expansion of Myrtle Beach’s Arts and Innovation District.

For the young and young at heart, Family Kingdom Amusement park officially announced the addition of a new high-thrill Raptor Coaster as well as four other new rides. In other news, several new merchants have opened at Broadway at the Beach, Myrtle Beach’s beloved shopping, dining and entertainment destination.

ACCOMMODATION NEWS

Ocean Escape Boardwalk Oceanfront, just opened this year, offers modern one-, two- and three-bedroom oceanfront accommodations along

the world-famous Myrtle Beach Boardwalk. Each spacious condo features full kitchens, comfortable living areas and private balconies.

Ocean Reef Resort, a full-service oceanfront resort, completed a $15 million renovation in 2025, modernizing all guest rooms, lobby, fitness centre and meeting spaces.

Captain’s Quarters Resort, a long-loved family resort, is wrapping up major renovations with updated exteriors, modernized rooms, enhanced pool and recreation areas, including a new arcade and restaurant. The resort will continue to welcome guests while renovations are underway. Renovations will be completed in late 2026.

Also this year, Hampton Inn & Suites Cherry Grove will add a seven-storey, 15-unit facility to the oceanfront skyline, next to the Cherry Grove Pier.

Compass Hotel by Margaritaville in North Myrtle Beach, opening in spring 2027, will feature 150 guest rooms, indoor and outdoor pools, a fitness centre and dining options.

ONEFLIGHT MYRTLE BEACH CLASSIC

With golf as a major draw for Myrtle Beach’s Canadian market, next month’s ONEFlight Myrtle Beach Classic is sure to attract interest.

Taking place May 7-10, the world’s top professional golfers will tee off at the iconic Dunes Golf & Beach Club.

Now in its third year, this PGA TOUR event continues to expand its fan experiences to bring exciting energy to the Golf Capital of the World.

For more destination details see VisitMyrtleBeach.com. Credit:

Transat’s new $50 surcharge now in effect

MONTREAL — Transat has implemented a carrier surcharge of $50 per passenger.

The surcharge applies to new Transat South package bookings, as of April 10.

A Transat spokesperson says the move is “intended to offset some of the increased operating costs while maintaining reliable customer service.”

The tour operator is the latest travel supplier to implement a surcharge amid soaring jet fuel costs and concerns about supply.

Air Transat had already adjusted its pricing, introducing a $50 surcharge on flight segments departing Canada and €25 on segments departing from Europe.

Earlier this month, ACV announced a $50 per passenger fuel surcharge, now in effect, on all new bookings for sun packages. The fee is reflected within the selling taxes and surcharges at the time of booking.

WestJet announced a temporary fuel surcharge on WestJet Rewards

Companion Vouchers. WestJet Group has also combined some flights on lower demand routes. A fuel surcharge of $50 per person applies to all Sunwing Vacations and Vacances WestJet Québec bookings, as of April 14. The surcharge is included within the regular taxes and fees at the time of booking and is applicable to all Sunwing and Vacances WestJet Québec bookings.

Porter Airlines’ temporary $40 peak surcharge took effect March 23 for new bookings. The surcharge applies to flights booked using VIPorter, the carrier’s premium loyalty program.

Flair Airlines gets CTA approval for Cuba

TORONTO — Flair Airlines has received scheduled international licenses to operate flights to Cuba.

The Canadian Transportation Agency has given the green light for the license application.

The Canadian government’s travel advisory level for Cuba remains at orange (avoid non-essential travel).

Air Canada has suspended its Cuba operations until Nov. 1. Hola Sun has also temporarily suspended its Cuba operations. Sunwing Vacations, WestJet Vacations and Vacances WestJet Quebec have extended their pause of operations to Cuba until Oct. 9, 2026, inclusive, for all gateways/ airports. So far, Air Transat says they plan to restart vacation operations into Cuba effective June 20.

Canada’s airlines repatriated thousands of travellers back to Canada in early February amid the oil blockade and Cuba’s warnings about jet fuel shortages. There’s word of talks between Cuba and the U.S., confirmed by the Cuban government in mid-March.

TTC unifies North American leadership across Specialist & Adventure brands

TORONTO — The Travel Corporation (TTC) is restructuring its Specialist & Adventure (S&A) Division in North America, introducing a unified leadership model that brings African Travel, Brendan Vacations and Lion World Travel under a single executive structure.

The move sees longtime TTC executive Guy Young appointed Chief Executive Officer, Specialist & Adventure, North America. He will report to Alastair Campbell, Global CEO, TTC Specialist & Adventure.

According to TTC, the new structure comes amid unprecedented investment in product, technology and trade support, positioning the division for future growth while maintaining brand differentiation.

Each of the three brands will continue to operate independently, retaining their distinct identities along with dedicated sales, marketing and contact centre teams. The company says this approach is designed to ensure continuity and preserve the specialized expertise each brand is known for.

As part of the update, Catherine Reilly will continue as Managing Director of Brendan Vacations, based in Dublin, with an ongoing focus on operational performance and guest experience delivery.

Whitney Ramirez has been appointed Senior Vice President, Sales, overseeing sales and contact centre operations across all three brands. A veteran TTC executive, Ramirez most recently served as SVP, Sales, North America for TTC tour brands, bringing extensive experience in trade partnerships and large-scale sales management to the role.

The announcement also marks a leadership transition at African Travel, with Sherwin Banda stepping down from his role as President to pursue new opportunities.

The latest need-toknows for Europe’s EES border control system

TORONTO — Europe’s EES (Entry/Exit System), which covers entries and exits for the 29 European countries in the Schengen Area, is now in full operation.

EES uses digital collection for personal data from nationals of third countries – including Canada –whether or not they require a visa. It will apply to travellers staying up to 90 days within a 180-day period.

In practical terms, the EES replaces the stamping of passports and electronically monitor the entries, exits and lengths of stay of nonEU nationals crossing the external borders of the Schengen Area. The system also helps track overstays and entry refusals.

The phased six-month roll-out for the new system began in October 2025.

Over the past 180 days border agents continued to stamp passports while also digitally recording entries and exits.

Now that the transition period is over, as of April 10, 2026, only the digital system will be used.

THE EES IS NOT THE ETIAS

Do travellers need to do anything about the EES, in practical terms? No. At this time, no action is required from travellers.

The EES should not be confused with the European Travel Information & Authorization System (ETIAS). The ETIAS will require qualifying travellers from some 60 visa-exempt countries, including Canada, to apply for an entry permit in advance of their trip, and pay 7 EUR. It will be valid for three years.

The ETIAS won’t launch until at least six months after the EES is up and running and is currently pegged to start possibly in Q4 2026.

WHAT DATA IS COLLECTED WITH EES?

The personal data that the EES records includes: date of entry and exit; time of entry and exit; place of entry and exit; traveller’s full name; passport number; photograph of the traveller; and fingerprints of the traveller.

VISA QUESTIONS

Canadians can travel to Schengen countries without a visa for stays of up to 90 days within a 180-day

period. If they leave and return to the Schengen Area within the same 180-day window, their previous stay counts toward the 90-day limit. This 90-day rule will remain in effect when the EES is introduced. The system will automatically detect overstays, which may lead to fines, deportation, or future entry bans. Some countries allow Canadians to stay beyond the 90-day limit under specific conditions.

OTHER EUROPEAN COUNTRIES

European countries not part of the Schengen Area have their own border rules: Albania, Belarus, Bosnia and Herzegovina, Cyprus, Ireland, North Macedonia, Moldova, Montenegro, Russia, Serbia and Ukraine. To learn more about travel rules for these countries, refer to Global Affairs Canada’s Travel Advisories by Destination.

In 2025 the UK implemented its own system, known as Electronic Travel Authorization (ETA).

For full details about the EES, visit the European Commission’s dedicated page or click here.

Visit San Antonio arrived in Toronto on April 14 to celebrate the upcoming launch of Air Canada’s new YYZ–SAT flights. Running from May 1 through Oct. 23, the 3x/weekly service departs Toronto on Mondays, Wednesdays and Friday, and departs San Antonio on Tuesdays, Thursdays and Saturdays. Pictured: Visit San Antonio’s Dee Dee Poteete (far left) and Tamer Attia (far right) with other members of the San Antonio delegation at Toronto’s Harbour 60.

SAVOR THE MOMENTS

Take in sweeping mountain views or sink your toes into sugar-white sand. From North to South Alabama, hear waterfalls tumble from Appalachian foothills, feel the calm of pristine lakes, or listen to waves roll along the Gulf Coast. Explore the birthplace of American space exploration, the Birthplace of the Civil Rights Movement, or experience the origins of American Mardi Gras in Mobile, where you can catch the Amtrak train to New Orleans. However you choose to travel, Alabama offers a setting for moments worth remembering.

RIU enhances agent experience with new RIU Partner Club app

MADRID — RIU Hotels & Resorts has launched a new mobile app for travel advisor members of its RIU Partner Club, introducing enhanced tools designed to streamline booking management.

The app, now available on iOS and Android via the App Store and Google Play, is part of the company’s broader strategy to further digitalize its loyalty program while strengthening its relationship with the retail travel trade.

RIU Partner Club, which has more than 30 years of history, includes over 100,000 active travel advisor members across 139 countries.

According to RIU, the platform is built around three core pillars aimed at enhancing day-to-day operations for travel advisors.

The first is booking agility, with a simplified and faster process that

allows users to register sales and book personal stays more efficiently.

The second is real-time control, giving advisors immediate access to booking history, profile details and points balances in one place.

The third pillar focuses on benefit management. Advisors continue to earn points for each booking, which can be redeemed for complimentary stays at RIU properties. The company notes that points do not expire, provided accounts remain active and sales are registered on a regular basis.

The launch comes as the retail travel sector increasingly looks for digital tools that support productivity and flexibility. RIU says the new app reflects its ongoing investment in technology aimed at supporting travel advisors and recognizing their loyalty.

For more information, go to www.riu.com.

Changes for Air Canada’s checked baggage policy now in effect

MONTREAL — Air Canada has updated its checked baggage policy.

The update applies to passengers travelling on Economy Basic, Standard or Flex fares purchased on or after April 13, 2026, for travel within Canada, to or from the U.S. (including Alaska, Hawaii, Puerto Rico and the U.S. Virgin Islands) and to or from Mexico, the Caribbean or Central America.

Economy Basic and Standard:

• 1st bag: CA/US$45

• 2nd bag: CA/US$60

Economy Flex:

• 1st bag: Free

• 2nd bag: CA/US$60

Prices shown exclude taxes which may apply. Air Canada’s Checked Baggage Policy can be found here.

Air Canada unveils ‘Glowing Hearted’ cabins in major onboard upgrade

MONTREAL — Air Canada has unveiled its most significant cabin investment to date, introducing a new long-haul design concept dubbed “Glowing Hearted” at the Aircraft Interiors Expo in Hamburg.

The next-generation cabins mark a major step in the carrier’s broader growth strategy and aim to deliver a distinctly Canadian onboard experience centred on comfort, design and connectivity.

The new cabins will debut this summer on the Airbus A321XLR, marking the first time the airline will offer lie-flat Signature Class seats on a single-aisle aircraft. The addition is expected to support new transatlantic routes and enhance premium service on select North American flights.

A second rollout will follow with the arrival of the Boeing 787-10 Dreamliner, which will introduce the all-new Signature Plus Suite. Located at the front of the aircraft, the suites are designed for added space and privacy, with features including larger lie-flat beds, expanded storage, a dedicated guest seat and, in select centre suites, retractable privacy panels for travellers flying together.

Across all cabins, Air Canada’s upgrades focus on both comfort and technology. Customers can expect all-new ergonomic seating with increased personal space, larger overhead bins, and upgraded in-flight entertainment systems featuring significantly larger 4K OLED screens and Bluetooth audio. USB-C and AC power outlets will be available at every seat, while Premium Economy will include new privacy wings.

The design aesthetic draws heavily on Canadian elements, with a neutral palette accented by Air Canada’s signature red stitching, natural wood grain finishes and bronze metal details. Onboarding experiences will also be enhanced, with features such as a maple leaf canopy on the A321XLR and a sculptural entrance inspired by Canada’s waterways on the 787-10.

Beyond the new aircraft, Air Canada is also moving ahead with a broader fleet retrofit programme. Airbus A320 and A321 aircraft currently operated by Air Canada Rouge will transition to the mainline fleet and be updated to the new cabin standard. Meanwhile, Boeing 737 MAX aircraft will shift to Rouge operations in 2026, where customers can expect upgraded interiors, including seatback entertainment, reclining seats and complimentary Wi-Fi.

Regional aircraft operated by Jazz Aviation LP under the Air Canada Express banner are also being refreshed with new cabins and nextgeneration connectivity.

TTAND signs first U.S.based tour operator to growing portfolio

TORONTO — The Travel Agent Next Door (TTAND) has signed a preferred supplier agreement with Delta Vacations, marking the host agency’s first partnership with a U.S.based tour operator.

Effective immediately, the new agreement responds to growing demand from advisors, particularly those working in regions close to the Canada-U.S. border, where clients are increasingly seeking departure options from nearby American gateways.

“Our agents who operate near the Canada/U.S. border have been asking for this,” said Flemming Friisdahl, Founder and CEO of The Travel Agent Next Door. “They have clients who want to travel from U.S. gateways near the border.”

He added: “However, Delta Vacations is also available to clients on any Delta flight from Canada as well.”

Through the partnership, TTAND advisors will gain access to Delta Vacations’ portfolio of vacation packages, which includes more than 5,000 four- and five-star hotels across over 330 destinations worldwide. The offering also includes curated experiences and cultural activities, allowing advisors to build more comprehensive itineraries for their clients.

Backed by Delta Air Lines, Delta Vacations provides advisors with a range of tools and support, including flexible payment options, competitive commissions and access to exclusive SkyMiles benefits. The operator also offers marketing and educational resources designed to help advisors grow their business and better serve clients.

For more information, go to www. thetravelagentnextdoor.ca or call (416) 367-8263.

Sandals Royal Curaçao launches Canadian offer with advisor incentives

TORONTO — Sandals Royal Curaçao is rolling out a limited-time savings offer for Canadian travel advisors and their clients, with $1,000 in instant savings available on new bookings through Air Canada Vacations.

The offer applies to air-inclusive packages of six nights or longer booked by May 3, 2026, for travel between May 5 and Sept. 6, 2026. The $1,000 savings is valid across all room categories at Sandals Royal Curaçao, including Butler,

Club Sandals and Luxury level accommodations.

Air Canada Vacations offers two weekly flights from Toronto to Curaçao, with connections available from more than 50 cities nationwide during the spring and summer season.

WORLD CUP FESTIVITIES

The resort is also spotlighting a new on-property activation this summer tied to the FIFA World Cup, in which Curaçao will participate as the smallest country ever to qualify. Running from June 11 to July 19, 2026, ‘Vacation Goals: Curaçao Edition’ is a series of themed experiences designed to bring the excitement of the tournament to the resort. Programming will include watch parties, interactive soccer activities such as on-site goal posts and balls, and food and beverage features inspired by competing nations with a Caribbean twist. A cocktail menu will also pay tribute

to host countries Canada, the United States and Mexico, alongside zero-proof options.

TRAVEL ADVISOR PERKS

Travel advisors can also take advantage of enhanced earning opportunities tied to Sandals bookings. Through the Points to Paradise programme, advisors earn one point per room dollar paid when they register their booking on the Sandals Travel Advisor Portal within 30 days.

In addition, advisors can earn rewards through the ACV&ME programme, receiving 500 points per room on eligible six- to sevennight or longer Sandals and Beaches vacation packages.

For more information, advisors are encouraged to contact their local Sandals business development manager or call 1-800-545-8283.

AmaWaterways is going for growth, with more than 50 ships in fleet by 2032

CALABASAS, CA — AmaWaterways has embarked on what it calls its largest growth investment to date, announcing fleet plans for more than 50 ships over the next six years.

The river cruise line will offer 15 new ships in Europe, and 60%+ capacity growth beyond Europe with new vessels in Africa and Asia.

already announced for 2027 across the Rhine, Danube and Mekong.

NEW SHIPS

In Europe, AmaWaterways had confirmed eight new ships and is now adding seven more, including one in Portugal, reflecting sustained demand across core markets.

The company is also strengthening its presence in Africa with one additional ship on the Chobe River and two new ships on the Nile in Egypt, with one set to debut in 2026.

AmaWaterways will introduce multiple new ships each year across

AMAWATERWAYS HAD CONFIRMED EIGHT NEW SHIPS AND IS ADDING SEVEN MORE

River cruising’s popularity started to gain momentum in the late 1990s and really took off in the early 2000s.

The river cruise market has grown at an annual rate of 10-15% in the last decade, according to CLIA.

AmaWaterways already has 31 ships in operation, with three new ships

Trafalgar has officially entered the river cruise market with the inaugural sailings of Trafalgar Verity on the Rhine and Trafalgar Reverie on the Danube earlier this month. Trafalgar Verity hosted more than 100 travel advisors and media for three days of cultural experiences and onboard storytelling, while Trafalgar Reverie celebrated a sold-out departure of its ‘Best of the Danube’ itinerary. Pictured at the launch ceremony for Trafalgar Verity: Damien O’Connor; Captain Alexander van Der Graaf; Cassie Estrella-Roca, Melissa DaSilva.

both established and emerging regions, including:

• AmaNubia, debuting in September 2026 on the Nile, joining AmaDahlia and AmaLilia, with 38 staterooms

• AmaRudi, debuting in 2027 as the line’s second double-width

ship on the Danube, following AmaMagna, accommodating 196 guests across 98 staterooms and redefining space and comfort on the river

• AmaMaya, also launching in 2027 on the Mekong, featuring 60 staterooms, in line with the AmaWaterways’ current Mekong ship, AmaDara

• AmaFiora, debuting in 2027 on the Rhine, following the design and layout of AmaSofia, with 76 staterooms in total

• AmaClara, debuting in 2028 on the Rhône in France, following the design and layout of AmaKristina, with 76 staterooms in total

• AmaGaia, debuting in 2028 on the Douro in Portugal alongside AmaVida, AmaDouro and AmaSintra, in response to strong and growing demand for river cruising in Portugal

• AmaCleo, debuting in 2028 on the Nile, expanding AmaWaterways’ presence in Egypt alongside AmaDahlia, AmaLilia and AmaNubia

Princess Cruises orders three next-generation Voyager Class ships

FORT LAUDERDALE — Princess Cruises has announced an order for three new next-generation cruise ships, marking a major fleet expansion and the introduction of its new Voyager Class platform.

The ships will be built by Italian shipbuilder Fincantieri, with deliveries scheduled for 2035, 2038 and 2039. Once complete, they will be the largest vessels in the cruise line’s fleet by capacity.

The Voyager Class ships will build on the success of Princess Cruises’

Sphere Class vessels, including Sun Princess and Star Princess, while introducing redesigned outdoor spaces, staterooms and the brand’s signature Piazza.

“We have been leveraging extensive customer and agent research to strike the right balance between evolving our proven winners and introducing new concepts and partnerships grounded in what matters to our current and future guests,” said Gus Antorcha, President, Princess Cruises. “From exceptional dining and inviting pool environments to elevated entertainment and beautifully reimagined spaces throughout the ship, we are leaving no area untouched as we thoughtfully evolve the Princess experience.”

Each vessel will measure approximately 183,000 gross tons and accommodate around 4,700 guests. The ships will be dual-fuel powered, primarily using liquefied natural gas, aligning with broader efforts to reduce greenhouse gas emissions and improve environmental performance.

The order forms part of parent company Carnival Corporation’s ongoing fleet enhancement strategy. With these three vessels, the company will expand its LNG-powered fleet to 21 ships.

Carnival Corporation also has seven additional ships on order, scheduled for delivery between 2027 and 2033.

Intrepid targets Frenchspeaking markets with landmark acquisition

TORONTO — Intrepid Travel is expanding its global footprint with the acquisition of French adventure travel company Altaï Group, marking the largest deal in the company’s history and a significant push into non-English speaking markets.

The acquisition sees Intrepid take full ownership of Altaï Group from the investment company of Julien Leclercq, Chairman of Decathlon and a key shareholder of Intrepid. The move positions France as Intrepid’s fourth-largest market globally and strengthens its presence in one of Europe’s largest adventure travel sectors.

The deal is part of Intrepid’s broader strategy to grow its responsible small group travel model across Europe, while also enhancing operational capabilities in the Americas and key outbound markets including Canada and the United States. It follows the company’s 2025 acquisition of Dutch tour operator Sawadee Reizen.

Headquartered in Lyon, Altaï Group specializes in nature-based, active and small group travel, as well as tailor-made experiences. The company operates through multiple brands, including Atalante, Altaï Travel, Copines de Voyage and Les Aventureurs, and manages much of its global programming through its own network of destination management companies.

Intrepid said the acquisition will add more than AU$100 million in revenue and approximately 35,000 customers annually, while opening up new opportunities across its global network.

GROWTH OPPORTUNITY FOR CANADA

In particular, Intrepid pointed to expanded destination management capabilities in Chile and Canada, including an operational base in Montreal and increased access to wilderness and adventure experiences in Northern Canada. The deal is also expected to support stronger engagement with Frenchspeaking travellers in Quebec through localized marketing and sales efforts, while driving additional inbound travel from France to destinations such as Canada, Peru and Chile.

“Canada is now Intrepid’s fastestgrowing market,” said Christian Wolters, General Manager for Canda, Intrepid. “This acquisition gives us the capability to expand our operations and better serve travellers in French-speaking Quebec, which represents a quarter of the Canadian population and billions in adventure travel spend.”

Riverside Luxury Cruises expands European fleet

DENVER — Riverside Luxury Cruises has announced plans to expand its fleet with the debut of

Riverside Mahler in 2028, marking the vessel’s first sailing under the Riverside brand.

The ship will join sister vessel Riverside Debussy on itineraries along the Rhine, Main, Moselle and Danube Rivers, further strengthening the company’s presence across key European waterways.

The announcement builds on Riverside’s 2023 acquisition of a five-ship fleet originally operated by Crystal Cruises, which included Mozart, Debussy, Ravel, Mahler and Bach. Since then, the company has progressively introduced the vessels into service across Europe, with three ships already sailing under the Riverside banner.

Riverside Mahler represents the next phase of that rollout strategy, as the company continues to expand its footprint in the luxury river cruise segment.

The expanded fleet will also allow Riverside to introduce additional themed sailings, including new winefocused itineraries designed to appeal to experiential luxury travellers. Further details on itineraries and onboard enhancements will be released closer to launch.

WestJet Rewards to link with Petro-Points in new nationwide partnership

CALGARY — WestJet and PetroCanada have announced a new loyalty partnership that will allow Canadians to earn and redeem rewards across both travel and everyday fuel purchases.

Launching in early 2027, the partnership, which links WestJet Rewards with Petro-Points, brings together two Canadian brands with a shared focus on enhancing customer rewards, enabling members to link their accounts and access new earning, conversion and redemption opportunities.

“Together, WestJet Rewards and Petro-Points are building a loyalty eco-system that bridges travel and everyday mobility,” said John Weatherill, Executive Vice President and Chief Commercial Officer, WestJet Group. “Through this partnership, WestJet Rewards is delivering greater value to Canadians by helping them fuel their next getaway. This reflects our commitment to flexibility and offering rewards that truly matter to our members, wherever their journey leads.”

Emerald Cruises recently celebrated the successful river trials of its latest Star-Ship. Emerald Astra, which completed its transit through the Red Sea and Suez Canal before embarking on its inaugural sailing from Limassol. The vessel will join the fleet in May 2026, sailing on the Rhine, Main and Danube Rivers. Emerald Kaia will be joined by Emerald Raiya in 2027 and Emerald Xara in 2028.

Once accounts are linked, members will be able to earn rewards on fuel, car wash and in-store purchases at Petro-Canada locations, with the option to choose their preferred loyalty currency.

Members can also earn 20% more Petro-Points on purchases at PetroCanada as well as redeem WestJet points at Petro-Canada for eligible purchases, including fuel and convenience items. Members will also have the option to convert PetroPoints into WestJet Rewards points, adding further flexibility.

The partnership also gives members access to exclusive contests and promotional offers, including chances to win WestJet vacation packages and flights.

Additional benefits will continue for Petro-Canada Platinum Status members, including the chance to earn 50% more Petro-Points when they fuel up with at least 1,000 litres each quarter. Members also receive additional benefits and exclusive offers from Petro-Canada’s partner network.

Further details about the program, including full functionality and promotional offers, are expected to be released closer to its anticipated launch early next year.

Wendy Wu Tours, now in Canada, has a new booking incentive

TORONTO — Wendy Wu Tours is now in Canada.

A mainstay in the UK travel industry for more than 25 years, and also operating in Australia, New Zealand and Ireland, the tour operator specializes in travel to Asia.

“We’re excited to introduce Wendy Wu Tours to Canada, bringing our passion for immersive, cultural, and authentic travel experiences to Canadian travellers. Get ready for unique adventures only a specialist like Wendy Wu Tours can deliver,” says the company.

A booking incentive offers 10% off tours booked by April 30.

Wendy Wu Tours is represented in Canada by Discover the World. For bookings or more information call 1-866-270-3310 or email wendywutours.ca@ discovertheworld.com. Wendy Wu Tours’ site is WendyWuTours.com.