Switzerland Yodel Sales Companion for Travel Professionals - 2026/2027

Welcome

Dear Travel Professionals,

Welcome to the 2026 edition from Switzerland Tourism, created to support you as you plan and sell Switzerland across the North American market.

Looking ahead to 2026, Switzerland continues to see strong interest from North American travelers who value rail journeys, multi-destination itineraries, and authentic, well-paced experiences. This is also reflected in the numbers, with North American hotel overnights growing by 5.7% in 2025. Canadian and U.S. guests increasingly appreciate scenic train travel, reliable public transport, and the ability to combine cities, lakes, and alpine regions in one itinerary.

Autumn continues to gain importance for the North American market, with hotel overnights between September and November up 12% since 2018. The U.S. market drives this growth and now represents 8.4% of all autumn hotel overnights. At the same time, winter shows strong future potential, especially for travelers seeking snow scenery, mountain experiences, rail journeys, and alpine atmosphere beyond traditional ski holidays.

The year ahead also brings several highlights. The Grand Train Tour of Switzerland celebrates its 10-year anniversary, marking a decade of showcasing Switzerland’s most scenic rail routes and destinations. On Mount Titlis, major infrastructure developments will further enhance the visitor experience and strengthen its appeal as a year-round alpine destination. Alongside these milestones, new hotel openings, product development, and cultural events across Switzerland continue to create fresh reasons to visit throughout the year.

The 2026 World Cup in North America will also bring global attention to travel and culture, with a special moment as Switzerland’s national team plays Canada, creating a positive spotlight for Switzerland in the Canadian market.

We hope this edition supports your work and inspires your clients to discover Switzerland and stay a little longer.

Claudio Zemp Director Americas Switzerland Tourism

Oliver Weibel Director Canada Switzerland Tourism

TITLIS Tower: Switzerland’s New Alpine Landmark

At 9,908 feet / 3,020 meters above sea level, the TITLIS Tower rises above the glacier landscape as Switzerland’s newest architectural icon. Opening to visitors in early June 2026, the 50-meter structure, designed by Herzog & de Meuron, transforms a former cell tower into a striking high-alpine landmark. Herzog & de Meuron are also the architects behind internationally renowned landmarks such as the “Bird’s Nest” in Beijing, the M+ Museum in Hong Kong, Tate Modern in London and 56 Leonard Street in New York City.

The tower’s horizontal volumes are fully glazed, housing Joseph’s, a unique restaurant offering casual fine dining, and a bar. Above it, the Horizon Deck invites visitors to step onto a 360-degree open-air observation platform, where the surrounding Alps stretch all the way to Italy, France, and Germany on clear days. Fully integrated into the alpine environment, the tower combines design, dining, and unforgettable mountain vistas.

TITLIS is much more than the tower. Guests reach the summit by Rotair, the world’s first revolving cable car. For thrill-seekers, the Cliff Walk — Europe’s highest suspension bridge — provides breathtaking adrenaline amidst the peaks. Year-round glacier experiences complete the summit adventure, while the charming village of Engelberg, just 30 minutes from Lucerne, offers boutique shopping, local dining, and traditional Swiss hospitality.

Reach Your Peak – Switzerland Travel Expert

Never stop learning comfortably

Bi-weekly Webinars

• Join our bi-weekly webinars and learn more about Switzerland.

• Get in touch with our Swiss partners and receive more insights into specific destinations and products.

• Learn how to sell a destination/product.

• Check the 2026 schedule on page 5.

• Register and join our webinars today: switzerland.com/trade-webinar

Our online platforms

switzerland.com

• Check the world’s most visited destination home page.

• Explore some of our 350 destinations, 2,000 hotels, 25,000 vacation apartments, 400 farm stays, 400 bookable offers, 16,000 events, 2,000 webcams, 2,100 videos and much more. switzerland.com

Trade Corner

• Check our trade corner: Our online trade platform, for training materials, the best Switzerland itineraries, and our digital “Switzerland Yodel” sales manual.

• Find contact details for our entire team and Swiss destination partners so you can get in touch. switzerland.com/trade

Stay in touch with us

Newsletter

Sign up today for our bi-monthly newsletter that provides you with the latest news and offers from Switzerland. switzerland.com/trade

Private Trade Facebook Group

Welcome to the Trade North America Facebook group of Switzerland Tourism! This group has been created specifically to inspire you about Switzerland and to keep you updated on all the latest developments. As a member of this Switzerland Tourism Trade Facebook group, you will benefit from invaluable tips and insights. Join us: facebook.com/groups/stnatrade

Your clients’ Switzerland itinerary starts here

Discover inspiring routes and travel ideas.

Click here to begin planning.

Experience Switzerland

Study Trips

• We regularly organize trips for eligible travel advisors and tour operators and collaborate closely with consortia.

• Study trips are the perfect way to learn more about Switzerland and our products.

Webinars 2026

Thursdays 12pm noon (ET)*

Date Swiss Partner

March 5 Jungfrau Region

March 19 Lausanne

April 2 LAAX

April 16 Glacier Express

April 30 Jungfrau Railways

June 11

Switzerland Tourism North America Events Calendar

STNA in your region - save the dates and register now

Switzerland Tourism connects travel professionals for one-on-one conversations, sharing industry insights, and opportunities to win best-in-class prizes! Register today to secure your spot near you. We can’t wait to see you there. switzerland.com/trade-events

Travel Switzerland x Glacier 3000

June 25 Geneva

August 13 Ticino

August 27

St.Gallen Bodensee

September 4 Liechtenstein

October 8 Travel Switzerland x Rail Europe

October 22

Edelweiss & Grand Train Tour of Switzerland

November 5 Davos Klosters

November 19 Zurich

December 3 VALAIS Matterhorn Region

*subject to change

All webinars are recorded and saved on our Trade Corner: switzerland.com/trade-webinar

Easy to get to Switzerland

Discover the ease of travel with SWISS

SWISS is Switzerland’s leading air carrier. With one of Europe’s most modern fleets, we connect Zurich and Geneva directly to destinations across Europe and around the globe. Our premium airline delivers exceptional service at every touchpoint, ensuring comfortable travel experiences through meticulous attention to detail, genuine warmth, and authentic Swiss hospitality. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline network.

Nonstop to Switzerland

We offer direct service to Zurich from 10 North American gateways, including Boston, Chicago, Los Angeles, Miami, New York’s JFK (JFK – Zurich & JFK – Geneva), Newark, San Francisco, Washington D.C., Montreal and Toronto. This year, we invite you to embark with us on a special journey with our new SWISS Senses long-haul experience: From the newly developed cabin to a wide range of new products and services, guests can look forward to a completely novel travel experience with us on board. The centerpiece of SWISS Senses is the all-new cabin, debuting on our Airbus A350 and gradually extending to our Airbus A330 and Boeing B777 fleets. We look forward to welcoming you on board.

Edelweiss – Direct from North America to Switzerland

The airline offers a quality product year-round from Tampa to Zurich, Switzerland, with seasonal flights several times a week from Denver, Las Vegas, Vancouver, Calgary, and the newly added flights from Seattle and Halifax.

Home of Edelweiss

Zurich is excellently located – all the sights of Switzerland can be reached within a few hours by car or by the world-famous and punctual public transport. Edelweiss is Switzerland’s leading leisure travel airline and is based at Zurich Airport. As a sister company of Swiss International Air Lines and a member of the Lufthansa Group, Edelweiss flies to over 90 dream destinations in more than 30 countries worldwide. For more information visit flyedelweiss.com

Easy to get around

Travel Switzerland by train, bus and boat

Welcome to the country with the world’s densest public transport network. Seamlessly interconnected, punctual, and with synchronized timetables, you’ll reach your destination exactly when you need to, all year round. Discover Switzerland in all its diversity: on nostalgic cog railways, through ceiling-high train windows, and on state-of-the-art boats. Variety, coupled with comfort and gastronomic highlights –that’s traveling the Swiss way. Travelswitzerland.com

Swiss Travel Pass – The All-in-One Ticket

Swiss Travel System Excellence Program

Become a qualified Swiss Public Transport expert and win prizes! Let Heidi and Peter guide you on a learning journey on this award-winning program. Gain up-to-date know-how in a playful way – from mountain excursions to premium panoramic trains to luggage transport. Travelswitzerland.com/elearning

For booking and information, visit Rail Europe’s agent website – a one-stop shop for planning and booking point-to-point tickets and the Swiss Travel Pass. agent.raileurope.com

With the Swiss Travel Pass, enjoy unlimited access to Switzerland’s extensive public transport network and so much more. Travel by train, bus, and boat, including premium panoramic trains (seat reservations excluded). Explore local transport in over 90 towns, embark on mountain excursions to Rigi, Stanserhorn, and Stoos, and save up to 50% on additional mountain trips. Plus, gain free entry to over 500 museums – all with one single ticket in your pocket!

Customer Need Suitable Pass Price*

Extensive travel through Switzerland

Flexible travel during 1 month

Family travel

Swiss Travel Pass: 3, 4, 6, 8 or 15 days (consecutive) from $341 USD / $469 CAD

Swiss Travel Pass Flex: 3, 4, 6, 8 or 15 days (freely selectable within 1 month) from $388 USD / $534 CAD

Swiss Family Card: free travel for children under the age of 16 if accompanied by at least one parent who is in possession of a valid Swiss Travel Pass. free

* Prices based on travel in second class and subject to change based on currency fluctuation.

Switzerland in Winter – A Season of Many Moods

In 2026, Switzerland redefines winter for the North American market. It’s no longer just for the black-diamond skier, but for travelers seeking the “Cozy Renaissance,” a seamless blend of alpine prestige and urban lifestyle. A morning at Zurich’s opera house can lead to a cozy café stop, followed by a sunset gondola ride in Lucerne, all connected by one of the world’s most reliable rail networks. From iconic peaks to UNESCO-listed rail routes, our Winter Partners deliver bookable, high-impact moments that turn itineraries into lasting memories for your guests.

Winter highlights across Switzerland

Zurich – Urban Winter Lifestyle

• Guided Old Town walking tours highlighting history, architecture, and winter city life

• Relaxing winter wellness aboard the Sauna Boat on Lake Zurich

• Cozy cheese dinner on the iconic Fondue Tram through the illuminated city

• Cultural evenings with world-class performances at the Zurich Opera House

• Meet local producers and artisans at Werkstadt Zurich

Lucerne - Festive Traditions & City Charm

• Festive winter atmosphere at the Christmas Market, Rudolf’s Christmas Village, and lakeside ice skating from mid-November

• LILU Light Festival in January, illuminating the city with light art installations

• Colorful Lucerne Carnival in February with parades, music, and traditional costumes

• Ascend Mount Pilatus for serene snowy views or enjoy fondue or Champagne gondola rides

Interlaken - Iconic Peaks & Outdoor Energy

• Journey to new heights with the Jungfrau Railways and iconic winter panoramas

• Energizing winter outdoor experiences with OUTDOOR Switzerland

• Scenic winter lake cruises with BLS on Lake Thun and Lake Brienz

• Relaxing floating hot tub or sauna experiences on Lake Thun

Ride the Swiss Alps

Vaud - Pure Alpine Winter

• Family-friendly alpine winter sports in Villars, Leysin, and Les Diablerets

• Glacier 3000 with year-round snow and sweeping panoramic Alpine views

• Snowshoeing, sledding, and winter hiking through dramatic winter landscapes

• Montreux and Lausanne offering lakeside winter charm, culture, and gastronomy

Davos Klosters - Alpine Elegance & Snowy Escapes

• Snow-reliable, world-class skiing across expansive alpine terrain

• Iconic winter rail journeys with the Rhaetian Railway on UNESCO-listed routes

• Romantic horse-drawn carriage rides through snowy alpine landscapes

• Refined resort lifestyle with high-end hotels, wellness, and fine dining

Switzerland is home to more than 300 ski resorts across the Alps. Several iconic destinations are accessible with North American ski passes, giving your clients direct access to world-class Swiss skiing.

Epic Pass – Go Epic in Switzerland

• Andermatt-Sedrun-Disentis

• Crans-Montana

• Verbier 4 Vallées

Ikon Pass – Take Iconic Further

• Zermatt

• St. Moritz

• Samnaun/Ischgl

Indy Pass – Be Indie. Ski Free.

• Saas-Grund

• Leukerbad

• Dents du Midi

Destinations and tourist attractions

It doesn’t matter whether you are looking for sun, snow, fresh air or sustainable boutique towns. Our premium Swiss destinations and tourist attractions are tailored to your clients’ needs and await to be explored.

Zurich Airport

A world-class transport hub

Zurich Airport is one of the most efficient transport hubs in the world, and provides many state-of-the-art facilities for passengers, such as:

• Proximity to the train station: The station is located underneath the airport shopping area and provides visitors easy access to all of Switzerland.

• Gateway to the rest of the world: With a 40-minute connecting time for flights, it is easy for passengers to catch flights to further destinations.

• Premium stores, restaurants & duty free: Travelers can enjoy a diverse selection of premium brands for shopping and a wide array of dining choices.

• Accommodations & conference facilities: Three hotels and a modern convention center are located directly at the airport.

Bookable offers

Lounge Service and ZRH Comfort

The airport’s diverse lounges offer exceptional hospitality and comfort for travelers. By Booking ZRH Comfort you can use the Priority Lane and choose

Zurich Airport +41 43 816 22 11 info@zuerichairport.com zurich-airport.com

Zurich 1

Your Gateway to Culture, Nature, and Alpine Adventure

Zurich is where vibrant city life meets spectacular nature, making it a must-visit destination any time of year, perfect for a stay of at least three nights. Set on the shores of Lake Zurich and framed by rivers and rolling hills, the city invites visitors to stay active, unwind, and explore. Wander through the atmospheric Old Town and discover 2,000 years of history, experience world-class art at the Kunsthaus Zürich, and soak up the creative energy of Zürich-West, home to local designers and an outstanding culinary scene. Beyond the city, Zurich is the ideal gateway to exploring the wonders of Switzerland.

Highlights

• Zürich Card:

With the Zürich Card, your customers can enjoy Zurich to the fullest while saving money. They benefit from unlimited travel on local public transportation, free admission to all museums in the city and additional discounts. The Zürich Card is available to B2B customers for either 24 or 72 hours on b2bshop.zuerich.com

• Creative Local Experiences:

Immerse yourself in unforgettable activities, from producing your own muesli and crafting artisanal chocolate to visiting an upscale local, all-natural soap producer. Customize an upcycled bag, Explore the city’s scenic vineyards and savor locally produced wines, or join an intriguing night watchman tour to uncover Zurich’s hidden history and secrets.

• Nature & Outdoor Escapes:

Guests can enjoy serene swims along the River Limmat or Lake Zurich, hike or bike scenic trails on nearby Uetliberg, or unwind in the city’s lush parks. For a more elevated experience, excursions into the Swiss Alps offer breathtaking panoramas just a short journey away.

Zürich Tourism +41 44 215 40 00 trade@zuerich.com zuerich.com zuerich.com/trade

LAAX 2

Freestyle, Lifestyle, Greenstyle

LAAX in Switzerland, just 1.5 hours from Zurich airport is one of the most modern year-round destinations in the Alps. The region is a popular destination for outdoor fans, active families and freestylers in both winter and summer. 138 miles / 222 km of terrain, 29 lifts and 5 snow parks with the largest halfpipe in the world ensure plenty of fun and action in the snow. What is a freestyle paradise in winter transforms into an adventure playground for young and old in summer – surrounded by the most impressive natural Alpine landscape. Anyone longing to cool off on hot summer days cannot miss the famous Lake Cauma with its turquoise-blue, crystal-clear water. Amidst all this natural beauty, there are 205 miles / 329 km of bike trails and 155 miles / 96 km of hiking trails that invite guests to explore the most beautiful corners of the region.

Highlights

• Award-winning winter sports and freestyle paradise: 139 miles / 224 km of slopes, home to the world’s largest half pipe and five snow parks.

• UNESCO World Heritage: Surrounded by the unique Sardona Tectonic Arena landscape.

• Year-Round Adventures: Stunning hikes and various bike trails in summer.

• Sustainability Commitment: Powered by renewable energy with environmental focus.

• For All Ages: Family activities, Indoor Freestyle Academy, and outdoor fun.

• Easy to access: Quick, scenic train ride from Zurich.

LAAX Mountains +41 81 927 71 46 incoming@laax.com laax.com

St.Gallen – Lake Constance Region

UNESCO World Cultural Heritage Site

St.Gallen might be situated in an Alpine valley, nestled between Lake Constance and Mount Säntis, but it has all the panache of a cosmopolitan city. Designers watch trolleybuses trundle by as they discuss the latest fashion presented on runways in Paris, Milan and New York. Business people in suits eat the world-famous St.Gallen bratwurst while casually standing on a street corner in front of a butcher shop. At Abbey Square, international students sip coffee and debate solutions to global issues. And looming above everyone is the UNESCO World Cultural Heritage Site.

Highlights

• Old Town walking tour featuring the Abbey Library and cathedral.

• Discover the Textile Trail, visit the Textile Museum, or stay in a Textilland Hotel.

• The St.Gallen Museum Card opens the doors to 11 renowned museums in St.Gallen.

• Mount Säntis with its breathtaking views.

• Chocolate makes you happy, cheese does, too: Discover the culinary delights of the Appenzeller Show Dairy and the Chocolarium.

• Idyllic boat trip from the harbor town of Rorschach.

• Try your luck at the Casino St.Gallen.

St.Gallen-Bodensee Tourism +41 71 227 37 37 sales@st.gallen-bodensee.ch st.gallen-bodensee.ch

Liechtenstein 4

One country. One trail.

Nestled between Switzerland and Austria, Liechtenstein spans just 62 mi² /160 km² yet offers a wealth of experiences that are well worth discovering. As the world’s sixth smallest country, this principality combines a constitutional monarchy with a democratic foundation. Discover unspoiled nature, scenic hiking trails, striking architecture blending modern and traditional styles, and captivating museums.

For an unforgettable adventure, explore the Liechtenstein Trail: a 46.6-mi/75-km route filled with fascinating stories, historic sights, and breathtaking mountain views. Perfect for both outdoor enthusiasts and casual hikers, the trail can be completed on foot or by bike. To fully experience its highlights, plan for five to six days, or break it into shorter trips and weekend getaways.

Highlights

• The Liechtenstein Trail: Discover all 46.6 mi/75 km in 3 to 6 days on foot or e-bike with our award-winning LIstory-App.

• Visit Liechtenstein’s vineyards on a guided tour or enjoy an exclusive wine tasting at the Princely Winery.

• Discover the Treasure Chamber, one out of five museums side by side in the capital Vaduz.

• Take a 35-minute ride on the Citytrain and visit Vaduz Castle virtually in the Princely Theatre.

• Visit the Galina Falconry and meet the fantastic birds of prey including a golden eagle.

Liechtenstein Marketing +423 239 63 63 info@liechtenstein.li tourismus.li

Davos Klosters 5

A warm welcome!

Davos Klosters is one of the most famous vacation destinations in the Alps and boasts the most comprehensive vacation, sports and meeting facilities in the mountains. The foundation for this success was laid more than 160 years ago when the first winter guests arrived in February 1865.

Davos Klosters is a holiday destination with endless possibilities— from unique hiking trails and scenic mountain biking routes through tributary valleys to stand-up paddleboarding on the crystal-clear Lake Davos. The region is also the ideal starting point for premium rail journeys such as the Bernina or Glacier Express. The UNESCO-listed Albula Line with the famous Landwasser Viaduct is only 30 minutes away by train.

Highlights

• Schatzalp: World-famous for its connection to Thomas Mann’s Nobel Prize-winning novel The Magic Mountain and its magnificent views from 6,100 feet / 1,860 meters.

• Jakobshorn: The modern cable car takes you up to 8,500 feet / 2,590 meters, where a first class mountain panorama awaits you.

• Sertig valley: Probably the most beautiful high valley in Switzerland with its rustic restaurants and a spectacular waterfall at the back of the valley.

• Landwasser World: The landmark of Graubünden, nestled in the breathtaking Albula region, forms the center of this unique world of experiences. Reach this engineering marvel comfortably from Davos on the 100-year-old nostalgic train and immerse yourself in the wonderful history of the Rhaetian Railway.

• Brauerei Monstein: The highest brewery in Switzerland, where top beers are made with fresh mountain spring water.

Destination Davos Klosters +41 81 415 22 72 andreas.stoffel@davos.ch davos.ch

Lucerne – Lake Lucerne Region 6

The Heart of Switzerland

Lucerne is (in) the heart of Switzerland, encompassing all the merits of our country: The City. The Lake. The Mountains. Enjoy the alleys and cafés on a warm spring day. In summer, dive into the crystal-clear lake after exploring the mountains. When the leaves begin to change color, it’s time for a scenic hike or an indoor escape like the Swiss Museum of Transport. With the first snowfall, the Christmas markets light up the city, and you can relax on a lake cruise or visit the nearby ski slopes. For a central stay, the Radisson Blu Hotel Lucerne offers modern comfort close to the city’s highlights. Round off your trip with a spa visit and mountain views at the boutique Hotel Villa Honegg. The Lucerne–Lake Lucerne Region is worth a trip any time of the year!

Highlights

• Legends of Lake Lucerne – The new supreme steamboat experience on Lake Lucerne. Enjoy an exquisite five-course menu with regional stories, Swiss cultural heritage, and exclusive insights into steamship operations.

• Andermatt – your base camp in the Swiss Alps. The restaurant IGNIV, led by renowned Swiss chef Andreas Caminada, is part of a carefully curated mix of restaurants. Together with exclusive boutiques, it creates a distinctive retail and culinary destination in the alpine village.

• Mt. Pilatus – Lucerne’s landmark mountain. Enjoy the best views of Lake Lucerne and the Alps by gondola (year-round) or the world’s steepest cogwheel train (May–Nov). Feel the Christmas magic or visit the “Breathe with Pilatus” cloud.

• Mt. Titlis – #ThePeakToBe from Alpine meadows to eternal snow. Enjoy a day full of outdoor adventures and breathtaking panoramic views atop the region’s highest vantage point.

• Mt. Rigi – Hike where the Swiss hike. Only a 40' boat ride from Lucerne this nature paradise is an excursion worth anytime of the year.

Lucerne Tourism +41 41 227 17 17 sales@luzern.com luzern.com, luzern.com/trade

Jungfrau Region 7

Unique. Varied.

Nestled in the heart of the Swiss Alps, the Jungfrau Region with its five mountain villages — Grindelwald, Wengen, Mürren, Lauterbrunnen and Meiringen in the Haslital — is a unique mountain region not to be missed on any Switzerland itinerary. From once-ina-lifetime excursions to off-the-beaten path hiking trails and skiing in front of the Eiger, Mönch and Jungfrau - the destination thrives on its stunning diversity. Hotels of all varieties are typically chalet style and family run, creating a very warm and inviting atmosphere.

7

Jungfrau Railways

Jungfraujoch – Top of Europe

The Jungfrau Railway Group offers its guests amazing mountain experiences and beautiful train journeys. The main attraction is the excursion to the Jungfraujoch – Top of Europe. It is a stunning train journey and on top you can explore a world of ice and snow. The Alpine Sensation, the Sphinx Terrace and the Ice Palace are just a few of the attractions—there’s so much more to explore.

Highlights

• Easy access to world renowned attractions such as Jungfraujoch – Top of Europe, and Schilthorn –Piz Gloria open year-round.

• Wide range of outdoor activities including 155 mi / 250 km of ski slopes and 310 mi / 500 km of hiking trails.

• Diverse culinary scene, from Swiss specialties to Michelin-starred dining.

• Authentic Alpine villages for relaxation amid stunning mountain scenery.

Jungfrau Region Tourism +41 33 521 43 40 sales@jungfrauregion.swiss jungfrauregion.swiss

Highlights

• Jungfraujoch – Top of Europe: Standing on the Jungfraujoch at 11,330 feet / 3,454 meters altitude, you’re in a different world—one you have to experience firsthand.

• Grindelwald-Mt. First: Feel the wind in your hair on two Flying Fox zip lines, crossing the suspension bridge of the First Cliff Walk or riding in the agile mountain carts or Trottibikes scooters. Come and find your adventure.

• Schynige Platte: Everyone starts to slow down their pace here. If you have not already done so upon arrival, you will on the historic Schynige Platte Railway or later at a restaurant with breathtaking views.

• Harder Kulm: Restaurant Harder Kulm looks like a castle. But you don’t need to be a king to eat here –just take a seat in the funicular and ascend Interlaken’s own mountain.

Jungfrau Railways +41 33 828 71 11 sales@jungfrau.ch jungfrau.ch

Interlaken Holiday Region

Where once in a lifetime happens every day

This is Switzerland the way you imagine it… And then some. Set between Lake Thun and Lake Brienz and framed Eiger, Mönch and Jungfrau, Interlaken invites you outside in every season. Summer days open onto turquoise water and wide mountain trails. Winter brings snow, crisp air, and time well spent. In between, the pace softens, and the scenery takes the lead. Here, unforgettable moments don’t need planning around a single highlight — they unfold naturally, day after day.

9

Destination Bern

A Pearl of Urban Nature

The Old Town of Bern, a UNESCO World Heritage Site, is one of the most well-preserved examples of medieval urban architecture in Europe. With the Aare River and many green oases, nature is a paramount part of the Swiss capital. The region captivates with picturesque landscapes such as the hilly Emmental with its eponymous famous cheese.

Highlights

• Guided UNESCO stroll through the Old Town.

• Four miles of arcades forming one of Europe's longest covered shopping promenade.

• The Einstein Museum – the famous physicist lived in Bern.

• Rose Garden – a park with one of the most beautiful views over the Old Town and the Aare river.

• Gurten – Berns local mountain with a wide array of attractions. Funicular is free for overnight guests.

• The Emmental Show Dairy offers a comprehensive experience of the world’s most famous Swiss cheese.

Highlights

• Interlaken is famous far beyond the country’s borders as Europe’s no. 1 adventure travel destination.

• The perfect starting point for popular activities like hiking and excursions, such as Jungfraujoch –Top of Europe.

• Discover Winterlaken with the proximity to the Jungfrau Ski Region and plenty of activities off the slopes.

• Explore five castles set in a beautiful park around mesmerizing Lake Thun.

• The Ballenberg Swiss Open-Air Museum provides insights into the rich cultural heritage of Switzerland.

• Culinary rafting trips: Enjoy a cheese raclette or chocolate fondue while floating on Lake Brienz to Interlaken from October–April.

Interlaken Tourism +41 33 826 53 00 markets@interlaken.swiss interlaken.swiss

Bern Welcome +41 31 328 12 26 marc.steffen@bern.com bern.com

VALAIS Matterhorn Region

Just one partner for all your needs

We are the trade arm of the regional tourism board of the Valais region and the ideal partner for all tour operators, travel agents, DMCs, and other travel-related companies that want to include the most desirable destinations of the Swiss Alps in their product selection. Our market manager Mario Braide has extensive knowledge of the region’s destinations and products and will be happy to assist you in creating unique itineraries for the VALAIS Matterhorn Region. Tell us about your objectives and we will create the perfect travel package. We are your one-stop solution for product recommendations, bookings, logistics and billing. Our team can get you the best available prices at net rates and provide you with top-notch customer service, before, during and after your customers’ stay in our region.

Highlights

• Val d’Anniviers - authentic Swiss chalet-style villages.

• Saas-Fee - the glacier village for outdoor enthusiasts.

• Aletsch Glacier - the longest glacier in the Alps and a UNESCO World Heritage Site.

• Leukerbad - the largest thermal spa resort in the Alps.

• Four top ski areas - 4 Vallées, Aletsch Arena, Portes du Soleil, and Saas-Fee.

• Region Dents du Midi - your mountain bike and trail running paradise.

• Nendaz - home of the Alphorn.

Matterhorn Region AG

+41 79 474 31 76

Mario Braide, Market Manager USA & Canada mario.braide@matterhornregion.ch booking@matterhornregion.ch matterhornregion.ch

Zermatt – Matterhorn 11

Puts a spell on you

Zermatt is Switzerland’s most iconic mountain village home to the world’s most photographed mountain: the Matterhorn. This is where alpinists, mountain bikers, ski enthusiasts and culinary lovers come together. Zermatt is pure magic: experience authentic culture combined with state-of-the-art infrastructure in the heart of the Swiss Alps.

Glacier Express

Window to the Swiss Alps

Embark on a captivating 8-hour journey. Departing from St. Moritz, traverse 291 bridges and 91 tunnels en route to Zermatt. Through large panoramic windows, relish clear views of numerous summits, journey over the route’s highest point at the Oberalp Pass 6,700 feet / 2,044 meters, deep gorges, and UNESCO World Heritage Sites. Savor freshly prepared menus from the onboard kitchen, served at your seat, elevating your immersive Alpine experience in true Alpine chic style.

Highlights

• Matterhorn Ski Paradise – where perfect slopes and breathtaking views meet.

• Matterhorn Alpine Crossing – travel between Switzerland’s Zermatt and Italy’s Cervinia by Europe’s highest cable car crossing.

• Experience an unforgettable journey up the Gornergrat on board NostalChic class with culinary highlights along the way.

• Sunrise at Riffelsee lake: take the early morning Gornergrat Railway from Zermatt, enjoy the first light at the lake and a delicious breakfast with #bestviewMatterhorn.

• Excellent cuisine both in the village and on the slopes.

• A summer paradise with panoramic hiking trails and varied bike trails.

Zermatt Tourism +41 27 966 81 00 marketing@zermatt.swiss zermatt.swiss

Highlights

• Panoramic views through expansive seat-to-ceiling windows.

• 3 classes – Second, First, and Excellence Class.

• Modern customer information system with integrated infotainment, 8 languages available (DE/ FR/EN/IT/JP/KR/THAI/CH).

• Access additional travel information about the trip on your own tablet or smartphone.

• Power outlets, headphones and information brochures at each seat.

• Lowering windows at the entrance doors for glare-free photography.

Glacier Express +41 81 288 65 25 info@glacierexpress.ch glacierexpress.ch/en

Swiss Excellence on the Lake

Nestled at the tip of Western Europe’s largest Alpine lake, Geneva is surrounded by the Alps, Jura mountains, vineyards, and charming villages. Switzerland’s second-largest city blends history, culture, and international flair. Stroll through the Old Town’s cobblestone streets, explore the international district and the new “Nations Portal,” or visit CERN’s Science Gateway to uncover the universe’s origins. Geneva shines with its watchmaking heritage, fine Swiss chocolate, and world-class dining. With festivals, museums, lake cruises, and outdoor adventures, Geneva promises unforgettable experiences year-round.

Highlights

• NEWS: Learn all about the United Nations’ activities at the new “Nations Portal” (opening Spring 2026).

• VISIT: Discover the CERN Science Gateway –Geneva’s new flagship project for science education and outreach – Discover where the world wide web was born.

• TOP ACTIVITY: Birthplace of fine watchmaking –Assemble your own Swiss watch in Geneva.

• TASTE: Choco Pass - Visit the city and push open the doors of Geneva’s greatest chocolate makers to taste their most delicious specialties.

Geneva Tourism +41 22 909 70 53

kristelle.charre@geneve.com geneve.com

Lausanne – Lake Geneva Region 14

A destination for history buffs, foodies, art lovers… and all those just enjoying life

Lausanne: a hillside city on the shores of Lake Geneva located between Montreux and Geneva, with its international airport. A city with a growing contemporary art scene, its historical center and the Night Watch, the oldest ongoing job since 1405. A city built on 3 hills offering breathtaking panoramic views over its three different districts, lake, countryside, and the nearby Alps. The Romans introduced grapes for winemaking, the French left us their love of gastronomy and architecture, and we have inherited Swiss quality and delicacies. It’s the Olympic Capital and the ideal hub for discovering Western Switzerland with the UNESCO World Heritage Lavaux Vineyard Terraces and its highlights.

Highlights

• The Olympic Museum – a one-of-a-kind museum experience.

• Cruising the lake on one of the CGN’s Belle Epoque paddle steamers.

• Chillon Castle – said to be one of Europe’s most romantic castles.

• Traveling non-stop to Interlaken, gateway to the Jungfrau region, on the new GoldenPass Express from Montreux.

• Cailler – Swiss chocolate at its best with a visitor center and, of course, tasting!

• Glacier 3000 – featuring year-round snow and the highest Alpine roller coaster in Europe.

Lausanne Tourisme +41 21 613 73 64 marcelis@lausanne-tourisme.ch lausanne-tourisme.ch/en/

Ticino Region

Lugano, Ascona-Locarno & Bellinzona, the unexpected Switzerland!

Ticino, the part of Switzerland where people speak Italian and the climate is mild throughout the year. An immense world enclosed in a small region rich in contrasts: palm trees and glaciers, lakes and mountains, gourmet restaurants and grottos, trends and traditions. Here, the quality and efficiency are Swiss, whereas the lifestyle is Italian. Be seduced by the many picturesque spots, the colors and flavors of the dolce vita that make this land uniquely unforgettable. Discover UNESCO World Heritage medieval castles, visit Renaissance frescoes found in downtown churches, all while enjoying the beauty of our lakes and savoring our local wines: Switzerland with an Italian twist.

Highlights

• Ticino Ticket: enjoy free region-wide public transportation and benefit from many discounts on different attractions.

• The fortress of Bellinzona: comprising three castles, an impressive UNESCO World Heritage Site in the capital of Ticino.

• Monte Generoso: a scenic journey to the summit on one of the oldest cogwheel trains in Switzerland. Don’t miss the spectacular “Stone Flower”, designed by Swiss architect Mario Botta, and great hiking opportunities.

• Bavona Valley: an enchanted and unspoiled valley without electricity. Admire the stunning Foroglio waterfall, one of the energetic places of Ticino.

• Food & Wine: don’t miss the opportunity to to savor our local wines and gastronomy delights!

Ticino Tourism +41 91 825 70 56 trade@ticino.ch ticino.ch, ticino.ch/trade

Switzerland Convention & Incentive Bureau

Your specialist for business events in Switzerland

The Switzerland Convention & Incentive Bureau (SCIB) is a national non-profit organization, representing the leading conference destinations, national event organizers, as well as transport companies. As a central enquiry contact, SCIB offers free independent assistance in planning your business event in Switzerland.

Our services

We offer the following basic services free of charge:

• Advice on selecting the right destination and venues

• Assistance with site inspections

• Sourcing of competent service providers

Switzerland is the ideal meeting and incentive destination, so rest assured that your group will fall in love with the variety in scenery, culture, and gastronomy, as well as many top-notch facilities and clockwork efficiency. The SCIB-Team North America is based in New York and looks forward to hearing from you.

Switzerland: The Destination for Dream Weddings

Are you looking for the wedding destination of your client’s dreams? Switzerland is the perfect choice. The breathtaking scenery offers the ideal backdrop for your everlasting memories, with a wide selection of locations ranging from castles on the lake shore surrounded by palm trees to mountain huts in the eternal snow, to an estate in the vineyards or a park of a romantic hotel with style.

Switzerland is the perfect choice:

• Breathtaking scenery

• Reliable service providers

• Conveniently located

The SCIB-Team North America is based in New York and looks forward to hearing from you. We help you find the perfect venue and accompanying wedding activities, introduce you to local suppliers, arrange site inspections, answer your questions about legal matters, and provide additional support.

Contact us scib.usa@switzerland.com +1 646 760 0836 switzerland.com/meetings

Contact us scib.usa@switzerland.com +1 646 760 0836 switzerland.com/weddings instagram.com/switzerlandweddings

The Grand Train Tour of Switzerland

The Ultimate Train Journey

The Grand Train Tour of Switzerland combines all the famous panoramic lines into one breathtaking route over eight stages. Available all year round, this route – spanning 1,280 km/795 miles – leads from some of the most charming Swiss cities to Alpine villages. In addition to UNESCO World Heritage sites, the route encompasses some of Switzerland’s most well-known sights and landmarks, from the majestic Matterhorn to Lucerne’s Chapel Bridge. And as Switzerland is home to some of the most beautiful mountain landscapes, the route can also be combined with a variety of mountain excursions.

Booklet

With the myGrandTrainTour Booklet, nine individual and unique stamps can be collected along the Grand Train Tour of Switzerland. But this is much more than just an attractive public transport souvenir – it also impresses with plenty of valuable travel information. The booklet is handed out at various railway stations throughout Switzerland and at the stamp collection facilities. It can also be ordered for free at: switzerland.com/mygttbooklet

Grand Train Tour App

The Grand Train Tour even has its own app. Guests choose their dream route and discover all the mustsees along Switzerland’s most beautiful railway lines. In addition to receiving push notifications about upcoming sights and landmarks, travelers also get the chance to collect stamps and awards. Those who have collected enough can become “Master of Grand Train Tour of Switzerland”. What’s more, there are gifts and discounts available in the form of integrated digital coupons. For more information and downloads visit: switzerland.com/traintourapp

Booking & Packages

All travel suggestions for the Grand Train Tour of Switzerland can be booked as packages at switzerlandtravelcentre.com/grandtraintour. Tailor-made tickets for all travel suggestions are also available for system partners. Tour operators and agents without system access can book the packages through Railtour Suisse and Switzerland Travel Center (STC) at special B2B conditions.

Have we sparked your interest? Further information on planning your tour can be found at switzerland.com/grandtraintour

In addition, experience the beauty of Switzerland like never before with our immersive VR / 360-degree videos of the Grand Tour and the Grand Train Tour of Switzerland. Watch the videos now with your cell phone, tablet or VR glasses!

switzerland.com/touring360

The Top Premium Panoramic Trains and Scenic Routes

~ 7.5 hrs 1 Lucerne-Interlaken Express: Zurich–Lucerne–Interlaken 2 GoldenPass Express: Montreux–Interlaken 3 Montreux–Visp–Zermatt

Paris ~ 3 hrs

4 Glacier Express: Zermatt–Brig–Andermatt–Disentis–Chur–St. Moritz

5 Bernina Express: Chur–St. Moritz–Bernina Pass–Tirano. The section Tirano–Lugano is by bus, operates from Feb. to Nov.

6 Gotthard Panorama Express: Lucerne–Flüelen (by boat)–St. Gotthard–Bellinzona–Locarno/Lugano from Apr. to Oct. or Treno Gottardo from Jan. to Dec. 7 Voralpen Express: Lucerne–Rapperswil–St.Gallen 8 St.Gallen–Schaffhausen–Zurich

Munich ~ 4 hrs

Vienna ~ 8 hrs

~ 1 hr 4 6 1 7 8 5

Grand Tour of Switzerland (by car)

Grand Train Tour of Switzerland

The Grand Tour is signposted in a clockwise direction.

The Grand Tour of Switzerland

No.1 road trip of the Alps

The Grand Tour of Switzerland combines the highlights of Switzerland in one single journey. The route takes you through four linguistic regions, crosses five Alpine passes, bringing you to 13 UNESCO World Heritage Sites, two biospheres and along the banks of 22 lakes. Have fun on your unforgettable voyage of discovery!

Grand Tour Statistics

Inspiring: The surprising diversity along the route

Highlights: 46 top attractions, including 13 UNESCO World Heritage Sites and two biospheres

Length: 1,021 mi/1,643km

Highest point: Furka Pass, 7,969ft a.s.l./2,429m

Lowest point: Lake Maggiore, 633ft a.s.l./193m Lakes along the route: 22 lakes bigger than 123mi2/0.5km2

Recommended travel season: April–October (Alpine passes may be closed during winter months)

E-Grand Tour

The Grand Tour of Switzerland is the world’s first road trip for electric vehicles. A close-knit network of charging stations connects the entire route, guaranteeing over 1,021 mi/1,643 km of relaxing, eco-friendly riding pleasure. switzerland.com/e-grandtour

Hotels along

the Grand Tour

The excellent Grand Tour hotels along the route offer everything guests could need to fully relax after a day of touring. Check out our recommendations: switzerland.com/gtos-accommodation

Car Rental

Europcar is the leading car rental company in Switzerland. The company has 90 stations with up to 5,500 rental vehicles: from small cars to vans, from luxury limousines to off-road vehicles, from convertibles to four-wheel drives, there is a suitable car for every occasion. For sustainable mobility, Europcar also offers a large selection of electric vehicles. Hertz Switzerland has over 125 models from more than 25 brands available at over 30 stations across the country.

Grand Tour offers

The bookable packages from Switzerland Travel Centre allow guests to discover the Grand Tour of Switzerland according to their own pace and interests with or without a car rental. switzerland.com/grandtouroffers

Grand Tour App

The Grand Tour app is the ideal digital companion while on the Grand Tour of Switzerland, supporting travelers in planning and navigating their Swiss road trip. Let the Grand Tour app guide you to Switzerland’s greatest highlights, and visit our Grand Tour photo spots – the most beautiful viewpoints for unforgettable holiday snaps. switzerland.com/grandtourapp

Where to Book

These North American tour operators offer Grand Tour of Switzerland packages:

• Avanti Destinations – avantidestinations.com

• Cosmos – cosmos.com

• Exotik Tours – exotiktours.com

• Goway – travel.goway.com

• KeyTours Vacations – keytours.com

• Magic Switzerland – magicswitzerland.com

Have we sparked your interest?

Further information on planning your tour can be found at switzerland.com/grandtour

Europcar

Travel electric with Europcar

Are you interested in green, price-conscious travel?

Discover Switzerland’s largest electric rental car fleet with a wide choice of electric models. When you hire an all-electric car from Europcar in Switzerland, not only will you be helping to protect the environment, but you can also reduce your travel costs because all of our electric car rentals include a full charge, meaning you do not need to recharge before returning it at the end of your rental, saving you time and money.

Hertz

Enjoy Switzerland's spectacular roads!

There is one perfect tool to discover the most beautiful corners and detours of Switzerland: a rental car from Hertz. The fleet of Hertz Switzerland offers the ideal models. Whether traveling alone, as a couple or with the whole family – the best travel experience is with a Hertz rental car – especially with a car from our large electric fleet.

Bookable offers

Free additional driver & 10% discount

As a Switzerland Tourism partner, Hertz Switzerland offers the registration of an additional driver at the time of pickup at no extra cost. Furthermore, you profit from a 10% discount on the rental rate.

Simply quote the CDP code 826738 when booking or reserve the car directly via hertz.ch/st

Europcar

+41 44 804 46 46 reservation@europcar.ch europcar.ch

Hertz

+41 44 732 12 38 salesswitzerland@hertz.ch hertz.ch

Tour Operators in North America

Selected tour operators offering tours to Switzerland

AFC Vacations afcvacations.com

Air Canada Vacations vacations.aircanada.com

Alpenwild alpenwild.com

Alpine Adventures alpineadventures.net

Alpinehikers alpinehikers.com

AmaWaterways amawaterways.com

Artisans of Leisure artisansofleisure.com

Avanti Destinations avantidestinations.com

Backroads backroads.com

Classic Vacations classicvacations.com

Collette Vacations gocollette.com

CTN Custom Travel Network customtravelnetwork.com

DuVine Adventures duvine.com

EF / Go Ahead Tours ef.com goaheadtours.com

Enchanting Travels enchantingtravels.com

Epitourean epitourean.com

Eurobound eurobound.com Europe Express europeexpress.com

Exeter International exeterinternational.com

Exotik Tours exotiktours.com

Gate 1 Travel gate1travel.com

Globus Family of Brands globusandcosmos.com

Goway Travel goway.com

Kensington Tours kensingtontours.com

Ker & Downey kerdowney.com

Keytours Vacations keytours.com

Kuoni Tumlare kuonitumlare.com

Magic Switzerland magicswitzerland.com

Merit Travel merittravel.com

Mountain Travel Sobek mtsobek.com

Prime Travel prime-travel.com

Railbookers railbookers.com

Rick Steves ricksteves.com

Ritz Tours ritztours.com

Ryder-Walker Alpine Adventures ryderwalker.com

Ski.com ski.com

SKICAN skican.com

SKIUSA skiusa.com Tauck tauck.com

The Travel Corporation thetravelcorporation.com trafalgartours.com

Tours Chanteclerc tourschanteclerc.com

Vacations By Rail vacationsbyrail.com

Viking River Cruises vikingrivercruises.com

Wilderness Travel wildernesstravel.com

5Continents 5-continents.ca

Incoming Tour Operators

ARATOURS SA

+41 26 322 7777 info@alpexcursion.com aratours.ch

Bucher Travel Inc.

+41 41 418 55 44 incoming@buchertravel.com buchertravel.com

Best of Switzerland Tours

+41 44 710 50 50 info@switzerland-tours.ch switzerland-tours.ch

Cosa Travel Switzerland

+41 44 269 40 49 incoming@cosatravel.ch cosatravelswitzerland.com

European Walking Tours

+41 41 418 65 18 info@walkingtours.com walkingtours.com

Eurotrek AG

+41 44 316 10 00 eurotrek@eurotrek.ch eurotrek.ch

Switzerland Switzerland Travel Centre

Switzerland Travel Centre offers a wide range of services, including FIT and group packages, scenic rail journeys such as the Grand Train Tour of Switzerland, self-drive trips like the Grand Tour of Switzerland, and a variety of activities and nature tours—from hiking and biking to skiing. These are just a few of the experiences we offer. Upon request we may create customized and tailor-made itineraries to ensure a memorable and unique stay for your clients. Our online hotel portal offers access to an extensive choice of Swiss hotels in the whole country at attractive wholesale rates. We are also an official distributor of the Swiss Travel System product portfolio including the all-in-one ticket Swiss Travel No one else gives you so much

Luxury Tours Switzerland

+41 77 401 06 75 info@luxurytoursswitzerland.com luxurytoursswitzerland.com

MyMountains

+41 77 991 87 99 marketing@my-mountains.com mymountains.com

cchen@travelweek.ca

out & ABOUT – Switzerland Trekking

+41 52 520 62 42 outandabout@switzerlandtrekking.com switzerlandtrekking.com

railtour suisse sa +41 31 378 00 08 incoming@railtoureurope.com railtoureurope.com

SM Travel Ltd.

+41 22 731 65 20 smtravel@dmcgva.com smtravel.com

Watch and Cow

+41 22 552 39 89 contact@watchandcow.ch watchandcow.com

Pass. Switzerland Travel Centre is a Swiss DMC, owned by the Swiss Hotel Association “hotelleriesuisse”, Switzerland Tourism, the Swiss Federal Railways SBB and private regional railways.

Switzerland Travel Centre AG

Kalanderplatz 5, 8045 Zürich

+41 43 210 55 94, touroperating@stc.ch switzerlandtravelcentre.com

Swiss Hospitality

Switzerland Tourism collaborates with a variety of hotels to suit every need and recommends accommodations across different hotel categories. Find the perfect stay for your clients on pages 33-43 and switzerland.com/hotels

Boutique & Design Hotels and Lodgings

Every Boutique & Design Hotel is unique, with a distinct focus on aesthetics, interior design, and exceptional service quality.

Bike Hotels and Lodgings

Whether you prefer road cycling, mountain biking or leisure riding, most hosts are cycling enthusiasts themselves and offer top-notch service.

Typically Swiss Hotels and Lodgings

From chic modern hideaways in city centers to historic palace hotels on lakeshores, each hotel offers an experience that is typically Swiss.

Family Hotels and Lodgings

From campsites and youth hostels to chalets and five-star hotels – all are geared towards families’ needs. Children can be children here, and parents can find time for themselves for a change.

Spa & Wellness Hotels and Lodgings

Whether you are looking for a sensuous spa, mystic bathing temple or medicinal herb garden, these hotels offer a bit of heaven on earth.

Luxury Hotels and Lodgings

Timeless elegance, a natural grandeur and stateof-the-art comfort in a luxurious setting: these hotels are the pinnacle of the hotel industry.

Swiss Historic Hotels and Lodgings

Immerse yourself in history and the ambiance of times gone by – in a late Baroque guesthouse or a Grand Hotel from the Belle Époque.

Snow Sports Hotels and Lodgings

These accommodation options are heaven for winter sports enthusiasts – relax after an action-packed day on the slopes, get your equipment serviced and be the first one on the mountain the next day.

42 Hotels for you

Hotel Eden Spiez À Spiez

Whether after a strenuous hike or an intensive conference in the hotel’s own seminar rooms, the well-being of guests is always given a top priority at the Eden, high above the bay of Spiez. A special attraction is the outdoor saltwater pool, where guests can relax and recharge.

Spa & Vitality Hotels and Lodgings Inspiring Meeting Hotels and Lodgings welcome@eden-spiez.ch +41 33 655 99 00 eden-spiez.ch 1

Situated in a park of 22 acres and surrounded by two nature reserves, the Deltapark Vitalresort offers the ideal hideaway to recharge your batteries and leave the daily hustle and bustle behind. Wellness and holiday guests will enjoy contemporary feelgood comfort in 87 rooms, two lake villas and four duplex wellness suites. Deltapark Vitalresort À Gwatt bei Thun

Spa & Wellness Hotels and Lodgings info@deltapark.ch +41 33 334 30 30 deltapark.ch

2

Grandhotel Giessbach Õ Giessbach

3

The historic hotel from 1875 stands proudly over Lake Brienz. Arrive in style by boat at the own landing stage in summer, before traveling up with Europe’s oldest funicular railway. The famous Giessbach Falls thunder into the deep right next to the hotel and can be viewed in all their glory.

Typically Swiss Hotels and Lodgings Inspiring Meeting Hotels and Lodgings Swiss Historic Hotels and Lodgings grandhotel@giessbach.ch

+41 33 952 25 25 giessbach.ch

Bergwelt Grindelwald | Alpine Design Resort À Grindelwald

Bergwelt Grindelwald | Alpine Design Resort is a modern 4-star superior retreat in the village center, featuring 90 stylish rooms and suites, two residences, and a serene spa. Savor urban alpine cuisine in BG’s Grill or classic Swiss dishes in the Pinte. Stylish, relaxed, and effortlessly con-

3 Eiger Mountain & Soul Resort Õ Grindelwald

3

nected—your perfect alpine escape, in the heart of Grindelwald, yet a world of its own.

Boutique & Design Hotels and Lodgings welcome@bergwelt-grindelwald.com

+41 33 854 85 85 bergwelt-grindelwald.com

Take your time – it belongs to you. Enjoy the moment and let us pamper you. Surrounded by an imposing mountain world, the Eiger Resort is a place of energy, warmth and comfort, deeply connected to nature. Experience nature, awaken new strength, and find your place: Me, You & Nature. Here, you truly belong.

Hotel Kreuz & Post Õ Grindelwald

Located in the heart of Grindelwald Your perfect hub to explore the Jungfrau Region. Cozy rooms with stunning views of the Eiger North Face. True Swiss hospitality.

Spa & Wellness Hotels resort@eiger-grindelwald.ch

+41 33 854 31 31 eiger-grindelwald.ch

Typically Swiss Hotels and Lodgings Snow Sports Hotels and Lodgings info@kreuz-post.ch

+41 33 854 70 70 kreuz-post.ch

3

Hotel Eiger Mürren Õ Mürren

3

Enjoy the magnificent mountain view from your window as well as from the relaxation room after a sauna or a swim. And over a tasty breakfast or the Eiger North Face menu in the restaurant.

Typically Swiss Hotels and Lodgings info@hoteleiger.com

+41 33 856 54 54 hoteleiger.com

Hotel Victoria Lauberhorn Wengen, a Faern Collection Hotel Ô Wengen

3

Victoria-Lauberhorn is a charming Alpine retreat nestled in the pictureperfect car-free village of Wengen. The hotel offers rooms with stunning views of the Jungfrau, delightful restaurants, and more than a 1000m2 / 10,000 ft2 wellness area, creating a perfect blend of outdoor activities and relaxation. The direct access to skiing

Hotel Falken Wengen AG Ô Wengen

4

The Victorian-style historic Falken Hotel, built in 1895, is a family-run hotel in the car-free alpine village of Wengen, offering panoramic views of the Jungfrau mountains. It is known for its warm atmosphere, traditional Swiss charm, and long-standing hospitality heritage.

and hiking trails is ideal for adventure seekers and those looking to unwind in this enchanting setting.

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings info@victoria-lauberhorn.ch

+41 33 856 29 29 faernresorts.com/wengen

The chalet-style hotel in the Saanenland region at 4,196 feet / 1,279 meters a.s.l. offers its guests a wellness facility, three restaurants and a garden with a water lily pond. The hay sauna with Alpine hut ambience and the massages using warm stones from the mountain streams are unique offerings.

Swiss Historic Hotels and Lodgings info@hotelfalken.com

+41 33 856 51 21 hotelfalken.com

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings

Inspiring Meeting Hotels and Lodgings mail@golfhotel.ch

+41 33 748 68 68 golfhotel.ch

Gstaad Palace Ä Gstaad

Nestled in the heart of the Swiss Alps, with its 90 uniquely designed guestrooms, celebrated culinary offerings, and expansive spa, the Gstaad Palace has been a cherished icon of the Saanenland since 1913. Family owned and managed, this seasonal hotel, be it Summer or Winter, seamlessly blends timeless hospitality with modern elegance, setting

the stage for lasting memories.

Luxury Hotels and Lodgings

Bike Hotels and Lodgings

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings

info@palace.ch

+41 33 748 50 00

palace.ch

The historic Art Nouveau villa, built in 1905, is a jewel in the Swiss Alps with 25 rooms only, breathtaking views high above Lake Lucerne and a unique infinity pool delivers – discretion, naturalness and excellent service at 3,000 ft / 914 meters above sea level. Book the entire hotel for exclusive events or relax in the spa overlooking the Alpine and lake

panorama. In this boutique hotel in the heart of Switzerland you can find relaxation and privacy in a unique setting. 5

Right next to the upper station of the world’s steepest funicular is a new design hotel with 101 air-conditioned rooms. Outdoor enthusiasts and families alike will feel at home in the stylish, urban ambiance. Summer bucket list: the world-famous ridge hike.

Luxury Hotels & Lodgings

Boutique and Design Hotels & Lodgings info@villa-honegg.ch

+41 41 618 32 00

villa-honegg.ch

Nowhere are the stars brighter and the sunrise more spectacular than atop Pilatus Kulm. You'll find yourself in close proximity to Lucerne, yet in an entirely different world. The 45 rooms at Pilatus Kulm offer truly magnificent views that leave a lasting impression.

Family Hotels and Lodgings

Boutique and Design Hotels and Lodgings

Snow Sports Hotels and Lodgings

Inspiring Meeting Hotels and Lodgings

Bike Hotels and Lodgings

lodge@stoos-hotels.ch

+41 41 817 99 99

stoos-lodge.ch

Typically Swiss Hotels and Lodgings

hotels@pilatus.ch

+41 41 329 12 12 pilatus.ch

Grand Hotel Les Trois Rois Ä Basel

7

For over 300 years, Grand Hotel Les Trois Rois has done timeless with a twist. Set on the Rhine in Basel’s Old Town, we blend historic elegance with a bold, modern spirit. Discover lingering stories, vibrant art and culture, tri-border charm, world-class flavors, and relaxed luxury.

Mandarin Oriental Savoy Ä Zurich

Mandarin Oriental Savoy, Zurich is a vibrant destination in the heart of the city, offering gourmet dining and memorable experiences around lake Zurich and its old town. Tristan Auer's refined design blends Zurich-inspired decorative influences with warm tones and modern touches. The 80 stylish rooms include 36 of the city's largest suites. 7

Ambassador Hotel Zurich À Zurich

In the heart of Zurich, steps from the Opera House and Lake Zurich, Ambassador Hotel offers boutique luxury and timeless elegance. Refined rooms, SILK Restaurant & Bar, and attentive hospitality create an inspiring urban retreat, perfect for culture, business or a memorable city escape.

7 The Living Circle Group AG Ö Zurich

The Living Circle is a Swiss hospitality group redefining luxury. Iconic lakeside, urban and heritage retreats are enriched by our own farms and vineyards — creating soulful luxury by connecting place, produce and people. Experience authentic local culture, shaped by design, architecture and genuine hospitality.

Luxury Hotels and Lodgings reservation@lestroisrois.com

+41 61 260 50 50 lestroisrois.com

Luxury Hotels and Lodgings mozrh-reservations@mohg.com

+41 43 588 38 88

mandarinoriental.com/en/zurich/savoy

Boutique and Design Hotels and Lodgings welcome@ambassadorhotel.ch

+41 44 258 98 98 ambassadorhotel.ch

Boutique & Design Hotels and Lodgings Luxury Hotels and Lodgings Inspiring Meeting Hotels and Lodgings sales@thelivingcircle.ch

+41 44 227 26 06 thelivingcircle.ch

Park Hotel Winterthur Õ Winterthur 8

Centrally located yet surrounded by greenery, the Park Hotel Winterthur with 73 rooms, restaurant and bar is an urban oasis. Winterthur is a hidden gem, only 15 minutes from Zurich Airport and the perfect base for authentic excursions to the Rhine Falls, Lake Constance, Zurich and Appenzell.

9 Einstein St. Gallen À St.Gallen

The Einstein St.Gallen combines Michelin-starred fine dining, a stylish bistro restaurant, an elegant bar with cigar lounge, and a modern fitness & wellness area across five floors. Its 113 refined, beautifully appointed rooms offer understated luxury in the UNESCO World Heritage Abbey District of St.Gallen.

Resort Hof Weissbad À Weissbad

The Resort Hof Weissbad is centrally located in eastern Switzerland. Just 20 minutes from St. Gallen and 1 hour from Zurich, the 4* Superior Hotel Hof Weissbad and the 3* Lodge Hof Weissbad combine fine dining (16 Gault Millau points since 2009), spa & wellness and sustainable health offerings. Set in the Alpstein region

HUUS QUELL by Appenzeller Huus ÄGonten

At the 5-star superior Huus Quell, guests experience a luxurious Swiss Appenzell retreat with exclusive access to the Quell Spa. The wellness destination boasts Switzerland’s largest wine cellar and offers a 360° spa experience with mindful treatments and a longevity concept for body and mind. By 2026, additional

Bike Hotels and Lodgings welcome@phwin.ch

+41 52 265 02 65 phwin.ch

Typically Swiss Hotels and Lodgings info@einstein.ch

+41 71 227 55 55 einstein.ch

amid the hills of the Appenzellerland, guests experience authentic Switzerland and its living traditions.

Spa & Wellness Hotels and Lodgings Inspiring Meeting Hotels and Lodgings hotel@hofweissbad.ch

+41 71 798 80 80 hofweissbad.ch

suites and a cultural center will further enhance the guest experience.

Luxury Hotels and Lodgings

Spa & Wellness Hotels and Lodgings info@appenzellerhuus.ch

+41 71 511 05 00 appenzellerhuus.ch

rocksresort  Õ Laax

The resort impresses with its design, first-class cuisine and extensive kids program. Scavenger hunts, treasure hunts and children’s wellness treatments are every bit as exciting as the Urban Surfwave skateboarding facility, go-cart circuits and freestyle park.

Peaks Place Laax Õ Laax

11

Make Peaks Place in Laax your basecamp for active mountain days and spa recovery. Spacious serviced apartments for friends and family (2–8) with balcony, kitchens and hotel comfort, plus an 9,150sqft / 850m² Wellness & Spa. Ski slopes, bike trails and hikes right outside your door.

Bike Hotels and Lodgings

Family Hotels and Lodgings reservation@rocksresort.com

+41 81 927 97 97

rocksresort.com

Nature meets iconic modernity at the Tschuggen Grand Hotel. This ski-in / ski-out property with its own cable way to the slopes, it's 53,820 sqft / 5,000 m2 holistic Spa and Dine-Around options in 6 restaurants is a sanctuary providing regeneration for body and soul and conscious enjoyment in summer and winter.

Bike Hotels and Lodgings reception@peaks-place.com +41 81 927 14 14 peaks-place.com

At Valsana, nature isn’t just celebrated —it’s embraced and woven into every moment of the guest experience. Our modern-chic retreat in Arosa features 49 stylish rooms, an innovative ice battery, locally sourced cuisine, and a holistic lifestyle program. Experience conscious luxury in the Swiss Alps.

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings

Luxury Hotels and Lodgings +41 81 378 99 99 reservations@tschuggen.ch tschuggen.ch

Snow Sports Hotels and Lodgings

Bike Hotels and Lodgings info@valsana.ch +41 81 378 63 63 valsana.ch

Hotel Altein  Õ Arosa

Altein blends Alpine charm with modern design. The preserved historical building was renovated in 2022. Guests can enjoy Alpine chic rooms with breathtaking mountain views, spacious 10,225 ft2 / 950 m2 wellness facilities, panoramic restaurants, and a warm family-friendly environment. Located at 5,905 ft / 1,800 m, Arosa offers in winter 140mi / 225km ski

Hotel Sport Klosters à Klosters

Set in the Prättigau mountains, Hotel Sport Klosters feels like a village of its own. Rooted in local history, it combines active family holidays with relaxed moments – offering pools, sports, space to unwind and warm, family-style hospitality that makes guests feel truly at home.

Hotel Piz Buin Klosters À Klosters

In the heart of Klosters, beside the river and embraced by majestic alpine peaks, Hotel Piz Buin invites you to arrive and linger. Generous spaces, a refined spa, regional cuisine and heartfelt hospitality create a quietly luxurious retreat guests are drawn back to, time and again.

13 Waldhaus Sils Ö Sils

A world-famous landscape, close to the heavens. A charming mountain village nestled between two lakes. A high rocky hill, topped by a majestic grand hotel with a legendary history: the Waldhaus. This legendary address impresses with its prestigious salons, superb location and views of the Upper Engadin. The family-run hotel is

slopes thanks to the recent connection to Lenzerheide, and is considered one of the world’s top ski destinations.

Bike Hotels and Lodgings

Family Hotels and Lodgings

info@altein.ch

+41 81 378 86 86 faernresorts.com/arosa

Family Hotels & Lodgings

info@hotel-sport.ch

+41 81 423 30 30 hotel-sport.ch

Snow Sports Hotels and Lodgings

info@pizbuin-klosters.ch

+41 81 423 33 33 pizbuin-klosters.ch

also known for its cultural and culinary activities program. Comfortable, family-friendly, run with a personal touch.

Swiss Historic Hotels and Lodgings mail@waldhaus-sils.ch

+41 81 838 51 00 waldhaus-sils.ch

Schweizerhof Sils Maria Ô Sils

At Schweizerhof Sils-Maria, guests are immersed in a cultural heritage thanks to the tranquil and central location of the picturesque Engadin village of Sils-Maria. Our rooms blend modern design with comfort, along with traditional dining options and a relaxing spa, allowing guests to unwind in style. Ideal for culture lovers, families,

Carlton Hotel Ä St. Moritz

With only 60 rooms it is St.Moritz's most intimate luxury hotel offering some of the most spectacular views of the Lake of St.Moritz from every room. The hotel includes Michelin star gourmet cuisine, a 12,916 ft2 / 1,200 m2 holistic spa, the largest Penthouse Suite in St.Moritz.

Art Boutique Hotel Monopol Õ St. Moritz

The Monopol (Preferred Hotels & Resorts) is your choice to be on the doorstep to all leisure & sports activities in and around St. Moritz. The urban lifestyle hotel is topped with St. Moritz' only Rooftop Bar and a recently renovated Rooftop SPA with breathtaking views over the surrounding mountains.

Hotel Maistra 160 is a high-Alpine design gem, blending minimalist award-winning architecture with inspiring spaces, Swiss stone pine rooms, modern apartments, terroir dining and an elemental indoor-outdoor spa experience. Special features: SPA, Creative Box, Concept Store, Deep Health Retreats.

and adventure seekers alike, there’s something here for everyone to enjoy.

Bike Hotels and Lodgings

Family Hotels and Lodgings info@schweizerhof-silsmaria.ch

+41 81 838 58 58 faernresorts.com/sils-maria

Boutique & Design Hotels and Lodgings

Luxury Hotels and Lodgings

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings info@carlton-stmoritz.ch

+41 81 836 70 00 carlton-stmoritz.ch

Boutique & Design Hotels and Lodgings artboutique@monopol.ch

+41 81 837 04 04 monopol.ch

Boutique and Design Hotels and Lodgings info@maistra160.ch

+41 81 842 61 60 maistra160.ch

Hotel Eden Roc Ä Ascona

Switzerland’s only true beach resort on the lakeshores of Lake Maggiore, offers Michelin star gourmet cuisine and stylish furnished designer rooms. The resort offers direct access to a private beach, a marina and a watersports school.

14 Romantik Hotel Castello Seeschloss Õ Ascona

Directly on the beautiful Piazza of Ascona by the Lago Maggiore brings you to the Romantik Hotel Castello Seeschloss. The hotel consists of four separate buildings grouped around the peaceful Mediterranean garden with a heated open-air pool: The wellkept, personal ambience, the spacious hotel complex and the fine cuisine in

Relais Castello di Morcote  Lugano Region

This former 17th-century convent, overlooking the idyllic shores of Lake Lugano, has been carefully transformed into an enchanting boutique hotel featuring 12 stylishly decorated rooms.

Highlights include 2 restaurants and its own organic wine estate, Tenuta Castello di Morcote, crowned by a

Luxury Hotels and Lodgings Spa & Wellness Hotels and Lodgings info@edenroc.ch

+41 91 785 71 71 edenroc.ch

our restaurants invite you to enjoy and relax. The hotel is an ideal starting point for excursions into the beautiful region.

Typically Swiss Hotels and Lodgings hotel@castello-seeschloss.ch

+41 91 791 01 61 castello-seeschloss.ch

magnificent Medieval Castle, where guests can enjoy memorable wine experiences.

Boutique & Design Hotels and Lodgings relais@castellodimorcote.ch +41 91 980 22 52 relaiscastellodimorcote.ch/en/

au Lac Historic Lakeside Hotel à Lugano

Steeped in tradition, the International au Lac has been in family hands since 1906 and is within walking distance from the railway station. It is the only lakeshore hotel in the historic center of Lugano to have its own parking garage, garden and swimming pool.

Boutique & Design Hotels and Lodgings info@hotel-international.ch

+41 91 922 75 41 hotel-international.ch

Grand Hotel Villa Castagnola Ä Lugano

For 140 years, Grand Hotel Villa Castagnola has embodied timeless elegance on the shores of Lake Lugano. Born as a private lakeside residence, it evolved into a distinguished grand hotel, where heritage, culture, and refined hospitality have welcomed generations of guests.

Located in the heart of Zermatt, “The Omnia” overlooks the resort from a 150 feet / 46 meters high rocky outcrop. An elevator transports guests through a tunnel onto the rock, allowing them to float into the lobby. Open fireplaces create a cozy atmosphere and the uplifting spa area boasts views of the Matterhorn.

Luxury Hotels and Lodgings info@villacastagnola.com

+41 091 973 25 22 villacastagnola.com

Boutique & Design Hotels and Lodgings Luxury Hotels and Lodgings info@the-omnia.com

+41 27 966 71 71 the-omnia.com

Guarda Golf Hotel & Residences Ä Crans-Montana

A serene Alpine hideaway in Crans-Montana, where thoughtful service and genuine hospitality create memorable experiences. Guarda Golf Hotel & Residences features elegantly designed rooms and suites with discreet, flawlessly personalized service, tailored to every guest in both summer and winter.

Boutique & Design Hotel, the Hôtel Bristol Genève is an urban retreat enveloped by the peace of a garden next to the lake, perfect to discover the city delights by walking. Stunning rooms renovated in an Art-Deco style, concierge service, best-in-class spa & award-winning restaurant with live music.

Luxury Hotels and Lodgings info@guardagolf.com

+41 27 486 20 00 guardagolf.com

Boutique & Design Hotels and Lodgings bristol@bristol.ch

+41 22 716 57 00 bristol.ch

Appenzeller Show Dairy

Discover the tastiest secret of Switzerland

At the Appenzell Show Dairy, you are on the trail of the best-kept secret! Take a look into the cheese vat, marvel at the impressive cheese cellar, create your own herb mixture, and enjoy the tasty Appenzeller® cheese in our restaurant with a traditional Swiss cheese fondue or at the cheese counter in our local store. Open daily from 9 AM, with cheese production taking place until 3 PM.

Bookable offers

Guided-tours

Do you want to know how Appenzeller® cheese is made and what’s behind the secret? Our guides will explain the finer points of Appenzeller® cheese production in German, English, or French. The hour-long tour is best combined with an extensive cheese tasting afterward.

Making Fresh Cheese

How does milk actually become cheese? And what makes the cheese so tasty? Learn all about the intricacies of

cheesemaking from our master cheesemaker, then try it yourself! Get hands-on experience in scraping whey, cutting curd, heating, scalding, and refining. Best of all, you can take your own cheese home with you.

La Maison du Gruyère

Discover the Gruyère AOP cheese and all its secrets

La Maison du Gruyère is a village cheese dairy with a visitors' gallery, offering the opportunity to witness the traditional handmade production of Le Gruyère AOP and other cheeses. The interactive display “Gruyère AOP, a journey to the heart of the senses” reveals all its secrets, while our experienced cheesemaker brings his unique character and expertise to our world-famous cheese.

Follow the drop of milk and listen to Cerise’s story!

Bookable offers

Cheese fondue

Served with bread, potatoes, onions and pickles. $50 USD/ $70 CAD per person incl. show dairy visit.

Alpine menu

Three courses: salad with Gruyère AOP, chalet-style macaroni (macaroni, cream, onions, and Gruyère AOP), and meringue with Gruyère double cream. The price (approx. $47 USD/$67 CAD per person) includes the show dairy visit.

Appenzeller Schaukäserei AG +41 71 368 50 70 info@schaukaeserei.ch schaukaeserei.ch

Visit of the Show dairy

Interactive display self-guided tour with a sample of cheese. Approx. $7.50 USD / $10 CAD per person / from 10 pax. approx. $6.50 USD / $9 CAD per person

La Maison du Gruyère +41 26 921 84 00 office@lamaisondugruyere.ch lamaisondugruyere.ch

Emmentaler Cheese Village

Meet and Taste the King of Swiss Cheese

The Emmentaler Cheese Village — home of the world-famous Emmental cheese — is surrounded by an enchanting hilly landscape. In our cozy restaurant we serve many freshly prepared regional specialties. On the grounds of the Emmentaler Cheese Village you will find a sun-soaked self-service terrace, a large playground and a goat zoo. The cheese shop sells the original Emmentaler AOP in various maturity stages, many other cheeses, Emmental specialties and souvenirs.

Bookable offers

King’s Way (EN, FR, GER)

Audiovisual self-guided tour to discover the history and the production of the original Emmentaler AOP. The highlights are the walk-in production and the tasting of the original Emmentaler AOP at the end of the tour.

Make your own cheese

During the one-hour workshop you learn how to make fresh cheese and you can take it as a tasty souvenir. During the two-hour workshop, you’ll make your own hard cheese over the open fire in the old herdsman’s cottage.

Swiss Wine Tour

Explore the wines of Switzerland

With Swiss Wine Tour, discover the many facets of this new wine tourism destination set in the heart of the Alps! The varied landscapes and its diverse grape varieties will delight your eyes and taste buds alike. Discover and book carefully selected wine tourism activities based on a national quality concept.

Bookable offers

Wine & Cheese: switzerland.com/de-ch/planung/angebote/wein-kaeseabend/

Wine Discovery Tour: switzerland.com/en-us/planning/offers/les-celliers-desion-wine-discovery-tour/

Bündner Wine Tour: switzerland.com/en-us/planning/offers/buendner-wine-tour/

Private guided tour (EN, FR, GER)

Together with a guide, you will visit the former herdsman’s cottage from 1741, the ffire wagon dairy from 1900 and then the King’s Way. Finally, a cheese tasting with different maturity stages of the Emmental AOP awaits you.

Emmentaler Schaukäserei

+41 34 435 16 11

info@e-sk.ch emmentaler-schaukaeserei.ch

Château d’Eclépens (Tasting bundle): switzerland.com/en-us/planning/offers/tasting-bundle-2/

Swiss Wine Promotion +41 31 398 52 20 info@swisswine.ch switzerland.com/grape-escapes

Welcome to the cookie paradise Kambly Experience

Dive into the world of Switzerland’s most popular cookie brand and discover the origins of over 100 years of the finest cookie making. Explore the iconic Kambly brand in an interactive way at the experience stations, take a look over the Master Confectioners’ shoulders and taste a large variety of cookies to your heart’s content in the factory shop. At the café you will enjoy sweet treats handmade by our Master Confectioners. The Kambly Experience is open 7 days a week and free of charge. It is situated in the picturesque Emmental Valley, close to Berne, Interlaken and Lucerne and easily accessible by train, car or coach.

Bookable offers

Baking Workshops

Bake your own cookies with the Master Confectioners. Group size: 2-24 pax.

Booking: kambly.com or reservation@kambly.ch

Outlet Aubonne

Offering 30% Off All Year Round

Outlet Aubonne stands out as the only Outlet in French-speaking Switzerland, ideally located between Lausanne and Geneva.

It stands out for its extensive range of national and international premium brands, as well as a high-quality shopping experience with more than 80 brands, including Boggi Milano, Lacoste, Diesel, Lindt, Le Creuset, Swarovski, Swatch, Fursac, Maje, Sandro, Claudie Pierlot, The Kooples, Zadig & Voltaire.

Outlet Aubonne has a modern design for an elegant ambience. What’s more, the in-store collections are constantly renewed, keeping customers up to date with the latest trends, all at attractive, clearly-displayed prices.

At Outlet Aubonne, the high-end shopping experience combines style, quality and deals.

Bookable offers

10% discount for international tourists

• Please get in touch with: contact@outlet-aubonne.ch

Cookies & panoramic views

After visiting the Kambly Experience, ride the cable car up to Marbachegg mountain. Here you will be greeted by a 360° panoramic view and enjoy a hearty lunch at the mountain restaurant. Approx. USD 31 / CAD 45 per person from 10-100 pax.

Detailed information and more packages: kambly.com/activities

Kambly Experience

+41 34 495 02 22 reservation@kambly.ch kambly.com/experience

Outlet Aubonne +41 21 637 07 00 contact@outlet-aubonne.ch outlet-aubonne.ch

Your shopping paradise in the Swiss Alps, just an hour from

Zurich Landquart Fashion Outlet

Experience world-class shopping in an open-air Alpine paradise, seven days a week. At Landquart Fashion Outlet, indulge in over 160 premium brands spanning fashion, sports, outdoor gear, jewelry, and lifestyle, all at exceptional outlet prices. Enhance your retail journey with gourmet dining options in a charming Swiss mountain village setting. Ideally located with seamless access by car and public transport, Landquart Fashion Outlet is just over an hour from Zurich city and Zurich Airport, offering an exclusive and stress-free shopping retreat.

Bookable offers

VIP Day Pass

10% discount for international tourists. Please get in touch with info@landquartfashionoutlet.ch

Landquart Fashion Outlet

Tardisstrasse 20a, 7302 Landquart info@landquartfashionoutlet.ch landquartfashionoutlet.ch

Lindt Home of Chocolate

Welcome to Switzerland's largest chocolate museum

Join an exciting tour through the world of chocolate. Journey back to the origins of chocolate and meet the Swiss chocolate pioneers who changed our lives with their inventions. Marvel at all the work it takes to transform cocoa beans into melt-in-your-mouth chocolate. And find out just how irresistible Swiss chocolate is for yourself. You can reach the Lindt Home of Chocolate from Zurich in 20 minutes by boat, bus, train, and car.

Bookable offers

Chocolate tour with audio guide

A Master Chocolatier invites you on a journey of discovery into the world of chocolate via an audio guide. The audio guide tours are available in several languages for USD 21/CAD 29.

Reservations: lindt-home-of-chocolate.ch

Guided tour

There are two types of guided tours: In addition to the tasting stations in the exhibition, you get the exclusive opportunity to taste ingredients and preliminary products of chocolate production.

Reservations: info@lindt-home-of-chocolate.ch

Chocolate making class

In the Lindt CHOCOLATERIA, special chocolate courses are offered under the expert guidance of Lindt Master Chocolatiers that will leave you feeling inspired.

Reservations: chocolateria-ch@lindt.com

Lindt Home of Chocolate +41 44 716 20 00

info@lindt-home-of-chocolate.ch lindt-home-of-chocolate.ch

EuroAirport Basel–Mulhouse–Freiburg

A unique gateway to Switzerland

The airport offers travelers a unique gateway to Switzerland and central Europe, blending strong international connections with a true cross-border experience.

• Strategic access: Direct links to 100+ European destinations make travel to Switzerland and the trinational region easy and efficient.

• Unique location: The world’s only bi-national airport, connecting Switzerland and France in one terminal, with Germany just minutes away.

• Gateway to Basel: Serving a city known for its rich culture, vibrant urban life, and global importance in life sciences and innovation.

• Perfect for leisure and bleisure: From Rhine cruises and Christmas markets to world-class museums, historic architecture, contemporary art, and quick access to the Swiss mountains.

Bookable offers

The Sky View Lounge by Aspire provides a relaxing pre-flight space with complimentary food and drinks, free Wi-Fi, and a calm setting.

Panoramic runway views make it ideal for unwinding or catching up on work before departure.

Book here: euroairport.com/en/relaxation

EuroAirport Basel-Mulhouse-Freiburg

+41 61 325 31 11 euroairport.com/en

Good to know

North Americans’ travel preferences in Switzerland

• Typically preferred destinations: Zurich, Lucerne, Geneva, Basel and Zermatt.

• Most relevant interests: nature, mountains and historic & cultural experiences.

• Time: Central European Time Zone (CET), one hour ahead of Greenwich Mean Time (GMT+1).

Currency

Switzerland’s unit of currency is the Swiss franc (CHF). Merchants may accept Euros (EUR), but change most likely will be given back in Swiss francs. ATMs are commonly found, and credit cards are widely accepted. Banks are open Monday-Friday, 8:30 a.m. to 4:30 p.m.

Weather

In July and August, the daytime temperature range is 65° to 82°F (18° to 28°C); in spring and fall 46° to 59°F (8° to 15°C). In January and February, the range is 28° to 45°F (-2° to 7°C). There is no excessive heat and humidity in summer, so the air is always crisp. Summer is the main travel season with a share of 66%, but data over the last five years show that Switzerland is becoming increasingly important as a winter destination. Peak ski season is December to March.

Public

holidays 2026

New Year’s Day January 1

Good Friday April 3

Easter Monday April 6

Ascension Day May 14

Whit Monday May 25

Swiss National Day August 1

Christmas Eve December 24

Christmas Day December 25

Boxing Day December 26

New Year’s Eve December 31

Regional and local holidays, such as January 2 (Saint Berchtold), May 1 (Labor Day), June 19 (Corpus Christi), and November 1 (All Saints’ Day) are observed in many parts of the country.

Tipping

Tips for restaurant wait staff are included in the price of the meal, but it’s common to round up to the nearest franc or round figure.

Shopping Hours

Shops are generally open from 8:30 a.m. to 6:30 p.m. daily (Saturday until 4 p.m.); closed on Sundays. Shops in small towns may close an hour or two for lunch. In larger cities, shops generally extend their hours until 8 p.m. on one evening of the week, usually on Thursdays. Shops at major train stations and airports provide extended opening hours and are open on Sundays. Please note that these opening hours are subject to change depending on the location.

Your contacts in North America

General Trade Support

Free advice for the trip planning of your clients

+1 800-794-7795* (Option 3) nyc.trade@switzerland.com, switzerland.com/trade

* local charges may apply

Canada

Oliver Weibel

Director Canada

608 Fifth Ave, Suite 603

New York, NY 10020

+1 416-695-3496

oliver.weibel@switzerland.com

Eastern USA

Florin Eggenberger

Trade Relations Manager Eastern USA

608 Fifth Ave, Suite 603

New York, NY 10020

+1 646-760-0839

florin.eggenberger@switzerland.com

North America

Stefanie Dosch

Project Manager Trade Relations North America

608 Fifth Ave, Suite 603

New York, NY 10020

+1 646-760-0840

stefanie.dosch@switzerland.com

Travel Switzerland

Christelle Deillon

Sales & Marketing Manager North America

608 Fifth Ave, Suite 603

New York, NY 10020

+1 646-342-0073

christelle.deillon@travelswitzerland.com

Information and advice

Looking for more unforgettable moments?

Events

From unique traditions to buzzing city festivals – Switzerland’s event scene is as diverse as the country itself. Click the image to discover more events.

Social Media

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Facebook: facebook.com/myswitzerlandNA

Private Trade Facebook Group North America: facebook.com/groups/stnatrade

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Our media database Switzerland Asset Management (SAM)* may be used for publications that promote travel to Switzerland. You are welcome to register under the following link: Switzerland.com/SAM

Apps

The MySwitzerland apps and free e-brochures turn the search for great experiences into an experience in itself: Switzerland.com/mobile

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It may be small, but

it means

the world to us. Fly non-stop to Switzerland.