2027
Marketing Opportunities
ON THE COVER
BIRDTAIL WATERFOWL
TREATY ACKNOWLEDGEMENT Manitoba encompasses Treaty 1, 2, 3, 4 and 5 Territories and communities who are signatories to Treaties 6 and 10. Manitoba is located on the ancestral land of the Anishinaabeg, Anishininewuk, Dakota Oyate, Denesuline and Nehethowuk Nations and is the Homeland of the Red River Métis. Northern Manitoba includes lands that were and are the ancestral lands of the Inuit. Travel Manitoba respects the spirit and intent of Treaties and Treaty Making and remains committed to working in partnership with First Nations, Inuit and Métis people in the spirit of truth, reconciliation and collaboration.
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Table of Contents ABOUT US
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OUR TEAM
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AUDIENCE TARGETS
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BRAND VALUE & DIGITAL GROWTH
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UNDERSTANDING TOURISM READINESS
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WHY PARTNER WITH HUNT FISH MANITOBA?
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FREE MARKETING OPPORTUNITIES
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MARKETING OPPORTUNITIES PREPARING FOR YOUR VIDEO OR PHOTO SHOOT
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CONTENT MARKETING 101: SHORT VIDEOS PACKAGE
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DESTINATION SPOTLIGHT VIDEO PACKAGES
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SUPERCUT + EDITORIAL + PHOTO SHOOT PACKAGE
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CONTENT BOOST PACKAGE
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DAY TRIP PHOTO PACKAGE – NEW!
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WEBSITE PLACEMENTS
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PARTNER E-BLAST – NEW!
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MATERIAL SUBMISSION REQUIREMENTS
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TRAVEL TRADE & MEDIA OPPORTUNITIES
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About Us Hunt Fish Manitoba is a powerful marketing brand engineered to drive growth for Manitoba’s hunting and fishing tourism industry. As the official outdoor marketing brand developed by Travel Manitoba, our mission is to grow one of the province’s most vibrant and economically impactful tourism sectors. We are continually refining how we share Manitoba’s incredible outdoor stories with the world. Rooted in authentic industry partnerships, Hunt Fish Manitoba exists to drive visitation, increase bookings and elevate the profile of Manitoba as a premier destination for freshwater and ice fishing, as well as world-class hunting.
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OUR TEAM TOURISM GROWTH & HUNT FISH MARKETING Hunt Fish Manitoba is managed by Travel Manitoba’s experienced tourism marketing team and supported by a group of respected and recognized consultants who live and breathe hunting and fishing. We work alongside you to capture great visual content that showcases your business while demonstrating why the natural wonders of Manitoba make it the ultimate destination for hunting and fishing experiences.
Elise Wood Manager, Tourism Growth Initiatives elwood@travelmanitoba.com
Josh McFaddin Hunt Fish Manitoba Consultant joshmcfadscreative@gmail.com
Marcel LaFerriere Hunt Fish Manitoba Consultant info@laferrierefilm.com
PARTNERSHIP We’re dedicated to showcasing Manitoba in innovative ways through partnerships with trusted brands, organizations and destinations. Working together, we can continue to strengthen the province’s tourism economy and show the world why Manitoba is a must-visit, four-season destination. Contact our Partnership team to discuss your goals and to book your Hunt Fish Manitoba marketing opportunities for 2027.
Lindsay Egan Senior Manager, Partnership & Industry Relations liegan@travelmanitoba.com
Tricia Woikin Specialist, Partnership twoikin@travelmanitoba.com
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2027 Audience Targets Our marketing efforts are built to connect the Hunt Fish Manitoba brand with highly engaged hunters and anglers who are ready to travel. We use this brand connection to drive targeted audiences directly to your business. Knowing exactly who these travellers are ensures your marketing investments reach the people most likely to book a trip to Manitoba. To get the best results, our strategies are built around these specific target markets: CORE AUDIENCES
ɰ First-time visiting hunters and anglers ɰ Returning hunters and anglers GROWTH AUDIENCES
ɰ Women ɰ Adventure-seeking travellers ɰ Millennials ɰ Youth (under 18) ɰ New Canadians PRIMARY GEOGRAPHIC MARKETS
ɰ Manitoba ɰ North Dakota ɰ Wisconsin ɰ Minnesota ɰ Illinois ɰ Nebraska ɰ Iowa ɰ South Dakota SECONDARY GEOGRAPHIC MARKETS ɰ Michigan ɰ Missouri ɰ Wyoming ɰ Colorado ɰ Texas ɰ Florida ɰ California
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Brand Value & Digital Growth Hunt Fish Manitoba is experiencing unprecedented digital growth. By strategically evolving our content distribution and integrating artificial intelligence (AI) into our search and marketing strategies, we are engaging new audiences and ensuring Manitoba remains at the forefront of how modern travellers plan their outdoor adventures. We aren’t just reaching more hunters and anglers; we are driving them to take action. The strength of our brand translates directly into massive visibility for Manitoba’s hunting and fishing tourism sector.
OUR DIGITAL FOOTPRINT (2025) HUNTFISHMANITOBA.CA
EXPLOSIVE CONTENT ENGAGEMENT
Putting your experience in front of a highly targeted, rapidly expanding audience for unmatched engagement
Strategic approaches to content delivery that successfully captures attention and stops the scroll
ɰ 704,000+ annual website users ɰ 80% increase in users year-over-year ɰ 3.7 million web sessions ɰ 716% year-over-year growth ɰ 49% of traffic driven organically directly from social media
ɰ Year-over-year increase in impressions per post: •
401% on Facebook (averaging 43.8K)
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128% on Instagram
ɰ 3.3 million combined reel impressions across Facebook and Instagram
MOBILE-FIRST DOMINANCE Reaching travellers right where they are in real time
SOCIAL MEDIA IMPRESSIONS
ɰ 77% of users consume our content on mobile
Expanding our reach across key platforms to build destination awareness and connect with a growing audience of outdoor enthusiasts
AI-DRIVEN DISCOVERABILITY
ɰ 35.8 million impressions ɰ Total impressions up 65.7% on Facebook and 61.9% on Instagram year-over-year
devices
Continuously adapting to new search technologies and AI tools to anticipate how travellers find information online This proactive approach ensures the Hunt Fish brand, Manitoba’s outdoor sector, and your business remain highly visible in a rapidly changing digital landscape.
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LOST L AKE OUTPOST – AIKENS L AKE WILDERNESS LODGE
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Understanding Tourism Readiness Embracing Continuous Improvement in the Hunt Fish Sector Manitoba’s hunting and fishing experiences are already in a league of their own. But when it comes to growing your business, knowing how to leverage an existing, world-class offer while making targeted, strategic adjustments to welcome new audiences is invaluable. The international travel trade network focuses on marketing and selling memorable, authentic travel experiences to a global audience. When choosing partners to work with and promote, they look for outfitters that are professional yet flexible, have solid business acumen and offer a seamless guest experience for international outdoor adventurers. Think about how your business operates:
ɰ Do your facilities, guest experience standards, marketing activities and best practices work together to create a seamless, worry-free experience for travellers?
ɰ Are you keeping pace with the expectations of today’s modern traveller?
ɰ Are you flexible when it comes to customizing trips to attract and retain new audiences?
While you may not need to reinvent the way you operate to successfully work with travel trade, evolving certain operational standards can go a long way in opening doors to new markets and significantly improving your cash flow planning. Embracing a continuous improvement model helps your business gain a competitive edge, instill credibility and build trust with your audience, while also positioning you for long-term growth and sustainability.
SCALE UP WITH THE TOURISM INDUSTRY RESOURCE HUB Explore Travel Manitoba’s Industry Resource Hub for practical tools designed to support your business goals and advance your tourism readiness. This comprehensive platform offers an array of resources designed to help you scale your operations, connect with new audiences and exceed guests’ evolving expectations. Scan the code for free resources to support your goals in:
ɰ Training & Workforce Development
ɰ Business Development ɰ Community & Destination Development
ɰ Marketing
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CR AVEN L AKE OUTPOST – WALL ACE L AKE LODGE
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Why Partner with Hunt Fish Manitoba? Each year, Travel Manitoba works with outfitters and lodges to amplify their stories through the Hunt Fish Manitoba brand, a trusted, content-rich platform that connects with passionate hunters and anglers across Canada and the U.S. By partnering with us, you gain access to a full suite of professional marketing tools and targeted campaigns designed to grow your reach, drive bookings and deliver real results, all at a fraction of the typical cost. Whether you’re looking to boost visibility, reach new audiences or elevate your brand, our flexible partnership options meet you where you are—ranging from free promotional support to co-investment campaigns. Partnering with the Hunt Fish Manitoba brand helps you: EXPAND REACH Get in front of highly engaged audiences through targeted digital campaigns, influencer collaborations and third-party media partnerships. ELEVATE CONTENT Create compelling videos, photography, blogs and social content that showcase your experiences and resonate with hunters and anglers. DRIVE RESULTS Our strategies are grounded in data and built to convert interes tinto action, with millions of campaign impressions annually. MAXIMIZE VALUE Gain access to top-tier production and promotion through subsidized partnerships and shared media buys. BUILD TRUST Align with the credibility of the Hunt Fish Manitoba brand and the strength of Canada’s Heart is Calling— one of Canada’s most recognized destination brands.
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Free Marketing Opportunities You can tap into the strength of the Hunt Fish Manitoba brand without spending a dime. We offer several free, straightforward ways to boost your visibility and get your business in front of the right people. Even if you don’t participate in our paid marketing opportunities this year, we highly encourage you to take advantage of these tools. It’s simply good marketing practice and keeps your business connected to the brand and its reach.
UPDATE YOUR BUSINESS LISTING
SHARE YOUR CONTENT
Ensure your free listing on HuntFishManitoba.ca is accurate and up to date using the Simpleview Partner Extranet. A complete, current listing improves your visibility and supports potential media, trade and marketing opportunities.
Tag @huntfishmb in your social media posts and send us your highquality images and video. Your content may be featured in our social media, blogs and promotional campaigns, reaching tens of thousands of people looking to plan their next hunting or fishing adventure.
Engaged Audiences Hunt Fish Manitoba has thousands of loyal followers, readers and subscribers who engage with our content on our social media channels and our website.
33K followers on Instagram • 38K followers on Facebook • 16.5K e-newsletter subscribers •
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187K annual visits to our blog • 5.37K YouTube channel subscribers •
LOCKPORT
KEEP US IN THE LOOP Got exciting updates—renovations, new packages, upcoming events or success stories? Send them our way so we can celebrate your milestones and look for promotional tie-ins. Have an upcoming event to promote? Add it Travel Manitoba’s online events calendar! Submit your event details at travelmanitoba.com/events. Want to present your offering to the entire team at Travel Manitoba? Ask about Rapid Fire presentations, a quick and informal opportunity to share updates and deepen our understanding of your experience. To schedule, contact Tricia Woikin, Partnership Specialist, at twoikin@ travelmanitoba.com.
DISTRIBUTE YOUR BROCHURES Connect with our team about distributing your brochures through Travel Manitoba Visitor Information Centres (VICs)—a great way to reach visitors already in the planning mindset.
STAY INFORMED! Sign up to receive Travel Manitoba’s daily Tourism Industry News and Travel Currents monthly newsletter for tourism stories, industry updates and partnership opportunities sent straight to your inbox. Scan the QR code to subscribe!
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Marketing Opportunities TIP: PREPARING FOR YOUR VIDEO OR PHOTO SHOOT Many of our partner marketing packages include high-end photography, videography or both. When booking a Hunt Fish Manitoba marketing opportunity that involves an on-location photo and/or video shoot, partners are responsible for hosting our production crew. Preparing in advance helps the shoot run smoothly and ensure the best possible content is captured. Before we visit: ɰ Communicate the goals and value of this marketing project to your on-site staff. ɰ Ensure your team is aligned and ready to deliver a seamless experience. ɰ Be prepared to provide operational flexibility, including reasonable schedule
adjustments as needed.
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CONTENT MARKETING 101: SHORT VIDEOS PACKAGE
SHORT VIDEO
1:00
Nine out of 10 consumers access video content online! The Content Marketing 101 package is a turnkey video package designed to boost your online presence with professional, versatile content for social media and your website.
MAXIMIZE YOUR INVESTMENT! Add a series of short video Reels to this package, created for you to use on your own social media channels.
ɰ 3 vertical reels: $750 ɰ 10 vertical reels: $2,000
Package includes:
ɰ Four 30- to 60-second videos, including: •
1 “SuperCut” highlights video of your experience
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3 videos on key features (i.e. accommodations, amenities, culinary, team)
ɰ Consultation on how to best use the content •
Raw footage available upon request
Value $5,000 Limited availability
ɰ Partner Requirements: •
Host production crew (2–4 people), including meals, accommodations, transportation and activities.
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Provide operational flexibility and ensure your on-site team is prepared to deliver a seamless experience.
Timelines* Production: January to December 2027 Promotion: January to December 2028 *Production and promotion schedules will be set in discussion with the partner.
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DESTINATION SPOTLIGHT VIDEO PACKAGES This opportunity produces proven high-impact video storytelling paired with strategic distribution. We do this by using high-end filmmaking while telling an inspiring story about your operation. Packages include:
ɰ One professionally produced 4K video, hosted on Hunt Fish Manitoba’s YouTube channel
ɰ Boosted social media post and dedicated blog post featured in an e-Newsletter
ɰ Raw footage available upon request
Package 1 – Share the highlights
Package 2 – Tell the whole story
Video length: 2 to 3 minutes
Video length: 5 to 7 minutes
Value $4,000
Value $6,000
Limited availability
Limited availability
SPOTLIGHT VIDEO 1
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3:00
MAXIMIZE YOUR INVESTMENT! Add a series of short video Reels to this package, created for you to use on your own social media channels.
ɰ 3 vertical reels: $750 ɰ 10 vertical reels: $2,000
ɰ Partner Requirements:
Timelines*
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Host production crew (2–4 people), including meals, accommodations, transportation and activities.
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Provide operational flexibility and ensure your on-site team is prepared to deliver a seamless experience.
SPOTLIGHT VIDEO 2
Production: January to December 2027 Promotion: January to December 2028 *Production and promotion schedules will be set in discussion with the partner.
10:37
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HUNT FISH SUPERCUT + EDITORIAL + PHOTO SHOOT PACKAGE
SUPERCUT
1:01
Maximize your reach without maximizing your budget. This all-in-one, entry-level package delivers a highimpact suite of video, editorial and photography in one convenient solution.
MAXIMIZE YOUR INVESTMENT! Add a series of short video Reels to this package, created for you to use on your own social media channels.
This package is perfect for new partners or returning partners wanting to feature a new product.
ɰ 3 vertical reels: $750 ɰ 10 vertical reels: $2,000
Package includes:
ɰ 30-60 second branded SuperCut video ɰ Professional photos ɰ Short feature blog post on huntfishmanitoba.ca ɰ Raw footage available upon request Value $3,000
ɰ Partner Requirements: •
Host production crew (2–4 people), including meals, accommodations, transportation and activities.
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Provide operational flexibility and ensure your on-site team is prepared to deliver a seamless experience.
Timelines* Production: January to December 2027 Promotion: January to December 2028 *Production and promotion schedules will be set in discussion with the partner
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CONTENT BOOST PACKAGE
Worked with us before and want to continue to leverage the content we created, without paying new production costs? This package helps you make the most of existing high-quality assets Hunt Fish Manitoba has previously produced for you. We’ll repackage, repurpose and reintroduce your story to our audiences.
Package includes:
ɰ Promoted post on our social media channels, linking to existing content we’ve produced
ɰ Mention and link to a previously published Hunt
Fish Manitoba blog post of your choice in the monthly Hunt Fish Manitoba e-newsletter, sent to our list of 16,500 subscribers
Value $1,000 For returning partners only. Promotion schedules will be set in discussion with the partner.
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DAY TRIP PHOTO PACKAGE
Q L AKE LODGE – QUESNEL L AKE AT CARIBOU L ANDING
Outdated photos can cost you bookings. Whether you are showcasing recent property upgrades, navigating an ownership change or simply need to refresh an outdated image library, the Day Trip Photo Package delivers high-impact visuals without the commitment of a multi-day shoot. This streamlined, single-day shoot provides you with the professional assets you need to build a modern image library to elevate your marketing efforts. Package includes:
ɰ On-site professional photo shoot* (i.e.: property, amenities, accommodations etc.)
MAXIMIZE YOUR INVESTMENT! Share your new photos with our audience by adding our Content Boost Package. See page 15 for details.
Value $1,000
ɰ Partner Requirements: •
Host the photographer and on-site transportation/activities/meals during the shoot.
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Provide operational flexibility and necessary access to ensure the photographer can capture the specific shots you need.
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Communicate the goals of this quick shoot to your on-site staff so they are ready to assist.
ɰ A curated gallery of 20 to 50 high-resolution professional photos for your marketing use
ɰ Select photos added to Hunt Fish Manitoba’s asset library, to further promote your brand
*Single-day site visit of up to 12 hours, including travel time (round trip from Winnipeg).
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Production Timeline: January to December 2027
WEBSITE PLACEMENTS PLACEMENT OPTIONS: Homepage – Quarterly Get a featured quarterly placement on HuntFishManitoba.ca. Choose from:
ɰ Winter (January to March) ɰ Spring (April to June) ɰ Summer (July to September) ɰ Fall (October to December) Value $250 per quarter
As the province’s leading online resource dedicated exclusively to hunting and fishing, HuntFishManitoba.ca plays a critical role in driving awareness and bookings for lodges and outfitters. Highly targeted to dedicated anglers and hunters—both in-province and from key U.S. and international markets—this platform connects your business directly with travellers actively planning their next Manitoba outdoor adventure. Package includes:
ɰ A featured placement on HuntFishManitoba.ca to
Product Segment Page – Annual Get a featured placement for a full year on one of our Hunt Fish Manitoba segment pages. Choose from the following pages: ɰ Waterfowl Hunting ɰ Lodges & Outfitters ɰ Game Bird Hunting ɰ Fly-in Fishing ɰ Fishing Licence ɰ Drive-to Fishing ɰ Hunting Licence ɰ Ice Fishing
ɰ Big Game Hunting Value $500 per segment page
position your business alongside the province’s premier hunting and fishing opportunities
ɰ A direct link to your own website, inspiring motivated visitors to learn more and book
HuntFishManitoba.ca AUDIENCE OVERVIEW: •
704,000 users | 3.7M sessions
•
31.29% U.S. | 66.05% Canada
•
60.88% Male | Ages 35-64 dominant
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77% of users on mobile
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PARTNER E-BLAST Promote your destination or experience with a dedicated email sent directly to Hunt Fish Manitoba’s highly engaged list of over 16,500 active subscribers. This is the perfect opportunity to highlight the packages you offer, showcase what makes your business unique and drive bookings from a captive audience of dedicated outdoor enthusiasts. Package includes:
ɰ A dedicated email blast highlighting your brand, sent to our entire distribution list of over 16,500 subscribers
ɰ Direct link to your website ɰ Links to any of your existing content on huntfishmanitoba.ca
Value: $1,000 Maximum of six opportunities between January – December 2027. Limit of one partner e-blast per month. (Book early to secure your desired month!)
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GANGLER’S NORTH SEAL RIVER LODGE
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WALL ACE L AKE LODGE & OUTPOSTS
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Material Submission Requirements For partners participating in our marketing opportunities, we will provide a link to our online form to submit materials. Our submission guidelines have been established to ensure all submitted materials align with Travel Manitoba’s values and brand standards, and to help achieve optimal impact for our partners. CONTENT PREVIEWS
ARTIFICIAL INTELLIGENCE
Previews of content will not be provided before the content is posted to our social media channels. This ensures a streamlined and efficient process, allowing us to maintain a consistent and timely presence across our channels.
As noted, we do not accept images created by or altered using AI. Our focus is on showcasing authentic and engaging visuals that genuinely capture the essence and beauty of Manitoba. This commitment to authenticity helps us build trust and connection with our audience.
BRAND STANDARDS Travel Manitoba reserves the right to reject any submitted content that does not meet our brand standards. We strive to present high-quality, engaging and brand-consistent materials that reflect the unique and captivating experiences Manitoba has to offer. Your content should align with these standards to be considered for inclusion. IMAGE QUALITY We are not able to accept any images that are:
ɰ Stock photos: Our focus is on showcasing
Travel Manitoba embraces the use of AI as an assistive technology for organizational effectiveness and efficiency with a commitment to ethical and trustworthy use. If using generative AI for copywriting, it is important to fact check all information provided, and to be aware of the risks of plagiarism. By adhering to these guidelines, you help us create cohesive and compelling marketing that highlights the best of what Manitoba has to offer. If you have any questions, please reach out to your partnership contact (page 5).
authentic and engaging visuals that genuinely capture the essence and beauty of Manitoba. This commitment to authenticity helps us build trust and connection with our audience.
ɰ Poor-quality, outdated or repetitive: Some social
media channels like Meta will actually reduce the number of impressions generated if the photos included in posts are deemed to be weak. Sending high-quality, new and recent photos will help maximize visibility for your posts.
ɰ AI-generated or modified images or graphics
If you used AI to modify your image for a paid ad, your ad will be rejected by social media advertising platforms.
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Raise your Profile with Travel Trade & Media Opportunities Travel Manitoba partners with representatives from travel trade and travel media to market the best of what this province has to offer. You can benefit from our partnerships and raise your profile even further with these additional collaborative opportunities. PARTNER WITH TRAVEL TRADE The travel trade is a network of businesses, including tour operators and travel advisors, whose activities include marketing, distribution and sales of global travel products, itineraries and travel experiences to other buyers and consumers. Partnering with our travel trade team helps you maximize your marketing reach, increase your credibility and expand your network into existing and emerging global markets. Your Travel Trade Partnership includes:
ɰ Inclusion on profile and sell sheets and in the Travel Trade resources section on our website
ɰ Representation at travel trade shows, client events and sales missions
ɰ Inclusion in FAM (familiarization) trip opportunities, where applicable, and invitations to FAM trip industry networking events
ɰ Research into new markets and niche market opportunities
ɰ Access to assistance with developing itineraries ɰ Introductions and lead follow-up to Tour Operators, Product Managers and travel advisors
ɰ Access to database information, research and reports
Value $750 (one-year partnership)
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HOST A FAM TOUR Interested in showcasing your business to travel writers or tour operators? We coordinate FAM tours as strategic market opportunities and budgets allow. When planning these high-value tours, we match vetted professionals strictly with export-ready operators who are actively engaged with the travel trade. Participating partners must be able to deliver a flawless guest experience and share the on-site hosting costs. Join the list: If you’d like to be considered for future opportunities, let us know and we’ll add your lodge to our internal resource list for potential FAM tour planning.
HOST AN INFLUENCER OR MEDIA TRIP Want to work with outdoor influencers and content creators? Rather than a first-come, first-served approach, we match these official projects with operators that best fit the creator’s specific audience. We seek toptier partners who are camera-ready, offer a unique product with seamless delivery and have capacity to accept new bookings. Ideal partners must have a dedicated marketing budget, demonstrate active and ongoing marketing efforts, and be prepared to costshare the on-site hosting expenses. To ensure a valuable return on the investment, Travel Manitoba primarily invests in media projects that our team has vetted and initiated. We do not typically subsidize or reimburse operators for independently hosted media trips without prior, formalized approval. Get on our radar: To maximize our investment, opportunities are distributed strategically by market needs, budget, target species, season and region. If you meet the criteria above and are prepared to costshare a future media opportunity, let us know and we’ll add you to our prospect list.
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21 Forks Market Road Winnipeg, Manitoba R3C 4T7 1-800-665-0040 www.travelmanitoba.com
Find us on social media @travelmanitoba