Tourism Benefits All Manitobans Tourism in Manitoba is poised for tremendous growth. Backed by the award-winning Canada’s Heart is Calling brand, collaborative industry partners and an array of transformative demand-generating visitor experiences, tourism is a powerful opportunity to bolster our cities, towns and communities as must-visit destinations generating economic growth and benefiting Manitobans for many years to come.
SUPPORTS KEY GOVERNMENT PRIORITIES Tourism generates $338 million in provincial tax revenue in 2022 that can be directed towards critical services like healthcare, education and infrastructure.
REACHES ALL REGIONS OF THE PROVINCE The benefits of tourism extend beyond the city limits, and Travel Manitoba works to ensure urban, rural, and northern experiences are well represented to potential visitors.
PRESERVES AND CELEBRATES OUR CULTURAL HERITAGE By showcasing our traditions, arts, and cultures, tourism conserves and promotes Manitoba’s unique cultural identity.
CREATES JOBS The industry was responsible for 18,666 tourism jobs in Manitoba in 2022, providing valuable opportunities for youth, first-time workers, and newcomers to Canada in all regions of the province.
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FOSTERS TRADE A strong tourism brand positions Manitoba as a great place to live and invest which stimulates trade growth.
PROVIDES CONTINUOUS LEARNING Museums, historical sites and interpretive centres provide valuable knowledge and educational resources for both residents and visitors.
PROVIDES A PLATFORM FOR RECONCILIATION Indigenous tourism offers the potential to change perspectives, preserve cultures, languages and traditions, and empower Indigenous communities to lead economic development.
FOSTERS PRIDE AND IMPROVES QUALITY OF LIFE Through festivals, events and attractions, tourism brings people together and provides an opportunity for community engagement.
PROVIDES LEGACY BENEFITS Hosting major events leads to the development of new facilities that residents enjoy for many years to come.
ENCOURAGES ENVIRONMENTAL APPRECIATION As visitors explore the natural beauty and diverse landscapes of the province, they develop a deeper understanding of the land and its fragile ecosystems and habitats.
PROVIDES OPPORTUNITIES TO LEAD A HEALTHY LIFESTYLE Residents and visitors can enjoy outdoor activities during all four seasons in urban, rural and wild settings.