The travel lifestyle event in the Netherlands
12-14 februari 2027
Brabanthallen, ’s-Hertogenbosch
Key Figures
Vakantie Festival 2026
600+ Exhibitors
16.803 Visitors
10+ Destinations
60% Will return next year
7,7
Visitor score
8,8 Exhibitor score
Exhibitor feedback
Strong rating for organization & execution
NPS score 8,1
8,6 for organization
8,8 for overall experience
8,4 for location
“It was a joy to collaborate with the Vakantie Festival team!”
Visitor feedback
Independent research by Excap
68% come for travel inspiration
7.7 average report grade
8.1 for atmosphere & experience
7.5 for exhibitor offerings
“Finally an event where information and sociability come together.”
Quote
The combination of holidays, good food, and great music is a direct hit. It is inspiring and cheerful; we are definitely coming back next year!
Social Media Reach Top 5 motives for a visit
8,4 Million views
Reels: 220.000 views and 9 days and 10 hours watch time
6.100 interactions
1. Travel inspiration
2. A fun day out
3. Booking a trip
4. Music and entertainment
5. Interactive activities
Welcome!
Welcome to the Vakantie Festival: the premier travel lifestyle event of the Netherlands. In the Brabanthallen in ’s-Hertogenbosch, travel inspiration, personal encounters, and a festival experience come together in a concept that proved its success immediately during its first edition.
What began as an innovative initiative by Frits Kuijper and T.J. van Apeldoorn, supported by an experienced advisory board including Bart Meijer, among others, has grown into a relevant and contemporary platform for the travel industry and the modern consumer. The Vakantie Festival demonstrates a significant demand for a live B2C travel event where brands are not just visible, but truly connect with visitors.
Together with the travel industry, we continue to build the next edition. With room for activation, experience, content, and customization, we are creating an event that aligns with the wishes of our visitors and the objectives of our partners. Together, we are establishing the Vakantie Festival as a lasting value within the Dutch travel sector!
Let’s talk!
Frits
Kuijper
Founder
T.J. van Apeldoorn
Founder
Bart Meijer Advisor
Partners
Why? Dynamic and Creative
Today’s visitors expect more than just information; they are looking for an inspiring, energetic experience where travel truly comes to life. During its successful first edition, the Vakantie Festival proved that this specific combination works. With a strong mix of entertainment, interaction, and content, we create an event that immerses visitors in the world of travel and allows brands to stand out in a way that truly resonates.
The goal is clear: to have visitors go home as fans of the destinations, travel organizations, and brands they discovered at the event. That is why the Vakantie Festival is not about broadcasting information, but about experiencing, meeting, and activating. We challenge participants to think beyond traditional presentations and work with us to build stands, activations, and interactions that fit the festival experience and have a maximum impact on the visitor.
Opening Hours Vakantie Festival
• Friday, February 12: 10:00 AM – 6:00 PM (Public)
• Travel Industry Networking Event: 3:00 PM – 8:00 PM
• Saturday, February 13: 10:00 AM – 6:00 PM
• Sunday, February 14: 10:00 AM – 6:00 PM
Unique Features
The festival atmosphere and interactive setup make this event unique. Instead of a traditional layout by continent, the Vakantie Festival is organized into thematic Experience Areas based on travel needs. This allows the organization to adapt to current trends each year when designing these thematic zones. It also offers you, as a participant, the flexibility to decide annually which theme best aligns with your current offerings or objectives.
Visitors can immerse themselves in fun activities and workshops, enjoy live entertainment, participate in culinary tastings, and attend presentations. Sustainability plays a major role in all facets of the festival, from stand construction to food and beverage options. Additionally, data technology is utilized, allowing exhibitors to scan visitors for efficient followup contact.
Experience Area’s
Active & Outdoor Area
For travelers who love an active and sustainable vacation, the Active & Outdoor Area is the place to be. From green summer destinations to snowy escapes, this area is all about cycling and hiking holidays, camping, caravans & motorhomes, nature trips, and winter sports.
Target Audience:
Active travelers: solo travelers, couples, families, and 50+ travelers
Age Range: 25-65 years
Budget Level: Mid to high
Taste the World Area
A culinary world tour begins in the Taste the World Area. This is where destinations and travel organizations showcase their offerings in relation to culinary highlights. A large terrace serves as the vibrant heart of this area, offering a diverse selection of dishes from around the world. Enjoy music, live cooking, tastings, and culinary shows, while the aromas of exotic dishes tantalize your senses.
Target Audience:
Culinary travelers & foodies: couples and 50+ travelers
Age Range: 30-65 years
Budget Level: Mid to high
Experience Area’s
Adventure & Discovery Area
For visitors who dream of distant destinations and unique travel experiences worldwide, the Adventure & Discovery Area is a must-visit. Here, specialized travel providers and tourism boards offer expert knowledge on long-haul travel, round trips, and tailor-made adventures across Europe and beyond. This area also includes a Young & Free Area, where young travelers and backpackers can find inspiration for their next big adventure.
Sun & Beach Area
Target Audience:
Adventurous travelers seeking unique journeys: solo travelers, couples, families, and 50+ travelers
Age Range: 20-70 years
Budget Level: Mid to high
Sun, sea, and relaxation take center stage in the Sun & Beach Area. This is where top specialists present their sun-drenched destinations worldwide. Car rental companies and tourism boards are also available to help visitors plan the ultimate beach vacation, from cozy apartments to ultra all-inclusive resorts.
Target Audience:
Sun lovers looking for a relaxing vacation: young travelers, couples & families
Age Range: 18-75 years
Budget Level: Low to high
Experience Area’s
City, Shortbreaks & Sports Area
For those who love a quick getaway, the City, Shortbreaks & Sports Area is the place to be. Discover the best city trips in the Netherlands, Belgium, and beyond. Plan a weekend or midweek escape to a holiday park, or get inspired by exciting sports trips, including Formula 1, football, and padel travel experiences.
Cruises Area
Cruise enthusiasts will find everything they need in the Cruise Area, exploring the world’s most beautiful waters.
Target Audience:
Travelers looking for short breaks: solo travelers, couples, families & 50+ travelers
Age Range: 20-65 years
Budget Level: Mid to high
From luxurious ocean cruises to cozy river cruises and adventurous expedition cruises, this area offers a wide selection of cruises and the best providers to help visitors plan the perfect cruise vacation.
Target Audience:
Travelers who enjoy comfortable, organized sea or river cruises: families & 50+ travelers
Age Range: 35-75 years
Budget Level: Mid to high
Activities & Experience
To illustrate, we would love to brainstorm with you to create unique activations.
Subject to change
Taste of the World
Adventure & Discovery
Active & Outdoor
Cruises
City & Shortbreaks
Sun, Beach & Family
Legend
Active & Outdoor: campsites, campers, caravans, cycling and hiking vacations, winter sports, nature trips, Europe
Taste the world: gastronomy, live cooking, music, tastings, cooking workshops, Worldwide
Cruises: sea cruises, river cruises, luxury cruises, cruise agents
City & Shortbreaks: Benelux, Europe, Formula 1, soccer, city trips, vacation parks
Sun, Beach & Family: beach vacations, luxury vacations, Mediterranean, Caribbean, Antilles
Adventure & Discovery: distant travel, tours, Asia, Middle East, Africa, North America, South America, Oceania
Configure Your Participation
Step by step
1
2
Determine the number of square meters and the type of stand: row, corner, head, or island stand
3
Less than 20m2?
Then choose from our standard booth construction options (pages 14–17)
More than 20m2?
Custom stand construction is allowed, but a mandatory stand inspection fee of €99 applies
4
Choose your participation package (pages 18–21)
Interested in additional marketing or activation?
See the options on pages 22–24
Price per square meter
Participation is possible from €105 per square meter, with the option to secure a multi-year agreement. This not only provides certainty but also offers the opportunity to grow alongside an event that will transform the travel industry.
Tickets
• Regular ticket price = € 12,50
• Early bird ticket price = € 10,-
• Child up to 9 = free
• Child 10 to 17 = € 5,-
*Stand construction approval is mandatory for self-built stands **Content meters are non-commercial spaces, intended solely for creating experiences and inspiration through activities and activations
exhibitor
Standard stand options
These options are manditory for exhibitors who participate with less than 20m2. Exhibitors who wish to participate with more than 20m2 have the freedom to place their own stand construction. We will provide guidelines to help you & us to maintain the festival vibe as much as possible. All Area’s will have their own dedicated ‘Villages’ in their own colours, look & feel.
• ‘Village’ style in style of the Area
• Starting from 5m2
• Pavilion options for multiple exhibitors
Setup Halls 4 & 5: Monday, February 2, 12:00 to Wednesday, February 10, 20:00
Setup Hall 7: Monday, February 8, 18:00 to Wednesday, February 10, 20:00
Breakdown: Saturday, February 14 from 18:00 to Sunday, February 15, 18:00
AEconomy Festival Unit - 5m2 per unit
✓ Dimensions: 2.5m wide x 2m deep (5m2)
✓ Location: against a wall or back to back as an island
✓ Theme visual Middle (Image of Holiday Festival in atmosphere of Experience area)
✓ Visual Exhibitor on back wall: size 1.75m wide x 1.25 high (Exhibitor provides visual in a format with name/logo also incorporated)
Includes:
✓ Timber stand in look & feel as on image incl. mood lighting
✓ Visual on back wall
✓ Lockable standard counter (front in theme colour & size 90cm x 90cm) & 1 bar stool
✓ 3kw Electricity with socket
✓ 2 pendant spotlights
✓ Carpet tiles
✓ Daily cleaning/vacuuming
✓ Visual on counter (size approx. 90cm high by approx. 90cm wide)
m2 of stand area)
Standard Festival Unit - from 9m2 up to 21m2
✓ Dimensions available units: 9m2, 12m2, 15m2, 18m2, 21m2 (depth always 3m)
✓ Location: against a wall or in a pavilion block
Theme:
✓ Theme visual above the units (Image of Holiday Festival in atmosphere of the Experience area)
✓ Type of centre partitions: vary per area to stay thematic
✓ Item for the partitions: per area 3 items that alternate
✓ per area varying colours of wood construction (Holiday Festival determines, no colour choice exhibitor)
Visual per units: format varies per stand size (Exhibitor provides visual in a format that also includes name/logo)
✓ 9m2 => Size is 2.00m wide x 2.50 high
✓ 12m2 => Size is 3.00m wide x 2.50 high
✓ 15m2 => Size is 4.00m wide x 2.50 high
✓ 18m2 => Size is 5.00m wide x 2.50 high
✓ 21m2 => Dimension is 6.00m wide x 2.50 high
Includes:
✓ Timber stand in look & feel as on picture incl. mood lighting & eye-catching items
✓ Visual on back wall
✓ Lockable standard counter (front in theme colour & size 90cm x 90cm) & 1 bar stool
✓ Shared storage
✓ 3kw Electricity incl. power strip with 3 sockets
✓ Pendant spotlights (1 per metre of rear wall)
✓ Carpet tiles
✓ Daily cleaning/vacuuming
✓ Visual on counter (size approx. 90cm high by approx. 90cm wide)
m2 of stand
Tourist Board Pavilion
The perfect solution for hosting your local stakeholders and giving them a powerful presence at the Vakantie Festival! Starting with a pavilion designed for four participants, this option can easily be expanded in increments of four. As described below, it is a true ‘plug & play’ concept, fully equipped with all essential facilities for a successful and carefree participation.
USP’s:
✓ Economic and cost-efficient solution
✓ Plug & Play: carefree participation
✓ Exhibitors from the same destination in one or more country pavilions
‘Star’ Festival Paviljoen Unit – 4 m²
✓ All-in price (stand + square meters + participation package): € 1.699,-
✓ Dimensions: 2 m wide x 2 m deep (4 m²)
✓ Exhibitor visual on back wall: format 2 m wide x 2.5 m high
(exhibitor provides the visual, including name/logo)
‘Star’ Festival Pavilion Unit – 6 m²
✓ All-in price (stand + square meters + participation package): € 1.999,-
✓ Dimensions: 3 m wide x 2 m deep (6 m²)
✓ Exhibitor visual on back wall: format 3 m wide x 2.50 m high
(exhibitor provides the visual, including name/logo)
Included:
✓ Stand construction (plug & play)
✓ Wood and airtex stand as shown in the photo
✓ Visual on the back wall
✓ Wooden counter and 1 bar stool
✓ 3 kW electricity with 3 power outlets
✓ Eyecatcher – national flag (pavilion)
✓ 2 hanging spotlights on the visual
✓ Carpet tiles
✓ Daily cleaning (vacuuming)
Participation packages
Basic Exhibitor Package
Mandatory for participation
Basic Exhibitor Package – The entry-level participation package with all essential elements:
✓ Access to the exhibitor portal & webshop
✓ Listing on website & event floor plan
✓ 5 free tickets
✓ Support during event preparation
✓ Marketing materials for promotion
✓ Exhibitor badges
✓ Setup and dismantling passes
✓ Facts & figures after the event
✓ Lead collection via QR-scan technology
✓ 1x leaderboard banner (728 x 90) in the Vakantie Festival e-zine
✓ 4x blog posts on vakantiefestival.com/blog (self-service, October to January)
Co-exhibitors:
Up to 4: €199 each
5 or more: €395 each
Visibility package Participation packages
Increase your visibility
For exhibitors who want extra branding at the event:
✓ All benefits of the Basic Exhibitor Package*
✓ Banner on the Vakantie Festival website (carousel during the campaign)
✓ Logo placement on the event floor plan & in the event app
✓ Social media shoutout before the event (Facebook, LinkedIn, Instagram)
✓ 1x advertorial (100 words) in the Vakantie Festival e-zine
✓ *6x (instead of 4) blog posts on vakantiefestival.com/blog (self-service)
Discover the Vakantie Festival E-zine!
Four times a year we publish the Vakantie Festival E-zine, a digital magazine packed with travel inspiration. produced by TRAVel Media. Straight to the Holiday Festival visitor’s inbox, absolutely free and also available on our socials and website. In this e-zine we share the latest travel tips, exotic destinations and insider info from our exhibitors. From the best round trips to handy travel tools - everything the visitor needs for her next vacation, conveniently and inspiringly bundled together. Participation in this e-zine is exclusive to exhibitors.
Participation packages
Engagement package
More interaction & leads
€1.750
For exhibitors who want to increase their impact by actively engaging visitors:
✓ All benefits of the Basic Exhibitor Package*
✓ Opportunity to host an interactive workshop or presentation in the event theater
✓ 2x Social media shoutouts before the event (Facebook, LinkedIn, Instagram)
✓ 1x Advertorial (200 words) in the Vakantie Festival e-zine
✓ 1x Full-page advertisement in the Vakantie Festival e-zine
✓ *8x (instead of 6) blog posts on vakantiefestival.com/blog (self-service)
✓ 1 month banner in the Vakantie Festival newsletter
✓ ‘Silent disco’ presentation on stand (from 50m2), 25 person
Participation packages
€2.500 Premium package
Maximum impact & reach!
The ultimate package for exhibitors who want to maximize their impact at the event.
✓ All benefits of the Basic Exhibitor Package*
✓ All benefits of the Visibility & Engagement Package*
✓ Enhanced visibility on the event floor: banner & signage
✓ Featured placement on the website homepage (spotlight section)
✓ Extra tickets for clients (total of 15 instead of 5)
✓ 4x Social media shoutouts before the event (Facebook, LinkedIn, Instagram)
✓ 1x Advertorial (400 words) in the Vakantie Festival e-zine
✓ 2x Full-page advertisements in the Vakantie Festival e-zine
✓ *12x (instead of 8) Blog posts on vakantiefestival.com/blog (self-service)
Sponsor items
Media
✓ Banner in newsletter: € 175,-
✓ Advertorial in newsletter: € 175,-
✓ Advertorial on VakantieFestival.com incl. social media post: € 175,-
✓ Banner on the website: € 175,- per week
✓ Participation in social media campaign/editorial: € 150,-
✓ Advertorial in Vakantie Festival E-zine: € 175,-
✓ Added Value Entrance ticket: € 250,-
Participation in discount program for ticket holders
Content
Theater sessions (30 minutes)
• 1x per day: € 175,-
• 2x per day: € 330,-
• Event Total Package - 3 days, 2x per day: € 950,-
Cooking workshops (30 minutes): on request
Promotion & sponsorships
Banners/flags in outdoor area at entrance
• Banner (various sizes): from € 1.500,-
• Flags (number): from € 1.500,-
• Window stickers inside: on request
Banners/flags in the Entrance Hall/entrance
• Banner (various sizes): from € 1.500,-
• Flags (number): from € 1.500,-
• Interior window stickers: on request
✓ Logo on map: € 175,-
✓ Host Country/Region - € 20.000,-
✓ Terrace sponsor - € 6.000,-
✓ Attraction/activity sponsor - from € 5.000,-
✓ Signage sponsor - € 4.000,-
✓ Kids’ club sponsor - € 5.000,-
✓ Taste the World cooking theater sponsor: € 5.000,-
Sponsoring
The Vakantie Festival offers a wide range of opportunities to make a lasting impression with your brand, ensuring that visitors take your brand home with them. We collaborate to create a unique partnership deal that perfectly aligns with your brand strategy!
Inspiration Stage
Reach a travel-hungry audience and enjoy exclusive branding, a personalized program, online and offline visibility, and promotion on the Vakantie Festival Socials, including Aftermovie.
Travel Experience Terrace
Let visitors experience your brand. Enjoy thematic decor, customized catering, extensive branding, and social media exposure for maximum visibility.
We collaborate to create a unique partnership deal that perfectly aligns with your brand strategy!
Sponsoring
Exclusive Travel Trade Network Event
Become a sponsor of this evening and expand your impact in the travel industry! Enjoy premium branding, a keynote opportunity, your own guests, and brand recognition in all communications.
Main Partner
Enjoy maximum visibility, with your brand at the center of all marketing, featuring exclusive activations and continuous promotion across all our channels during and around the Vakantie Festival.
Tailor-made
