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Store Manager Onboarding Before You Shine

Welcome To Signet

Congratulations, and welcome to Signet. Whether you've been promoted into this role or you've joined us from outside the business, we're delighted you're taking on the responsibility of leading one of our stores. Stepping into store management is exciting, but it can also feel like a lot to take in, even if you already know the business well. That's why we've created this journal: to help you feel prepared, informed, and confident as you move through your Brilliant Beginning. This journal supports the first stage of your onboarding journey, Brilliant Beginning, your 12-week induction programme. It brings together who we are, the values that guide how we lead, and the practical knowledge you'll need to run a store and lead a team from day one. You'll also find an overview of your week-by-week roadmap, the focus areas you'll build capability in - sales performance, audit & security, and leading your team - and the systems and contacts you'll rely on. Along the way, you'll gain a clear picture of how your Capability Assessment and sign-off will come together in week 12. Take some time to work through this journal alongside your Training Store Manager and District Manager. Make notes, jot down any questions you may have, and use it as a guide throughout your first 12 weeks and beyond. Most importantly, remember that you're not expected to know everything from day one, whether this is your first management role or your first day at Signet. Your Training Store Manager, District Manager and wider team will support you every step of the way. We can't wait to see you lead your team and help you build a rewarding and successful career with Signet. Your journey starts here. Let's get ready to shine.

Welcome To Signet

What’s Inside

Who We Are Signet, H Samuel & Ernest Jones Our Values What we stand for

Your Brilliant Beginning Your first 12 weeks in role

Leading Your Team Sales performance, audit & security, and people Your Capability Assessment Confidence checklist & sign-off

Staying Connected Systems, contacts & what’s next

What’s Inside Your Journal

Who We Are

Signet, H Samuel & Ernest Jones

Signet Jewellers The World's Largest Retailer of Diamond Jewellery Signet Jewellers is the world's largest retailer of diamond jewellery and our parent company. With over 2,800 stores worldwide and beloved brands including H Samuel and Ernest Jones in the UK, Signet exists to help customers celebrate life's most meaningful moments. Our purpose: Inspiring Love. Inspiring Life. Our core values guide everything we do: People First We care for each other Own It We take responsibility and act with integrity Lead Bravely We embrace change and innovate Inspire Love We deliver with passion and pride Customers We create truly memorable experiences

2,800+

£6bn+

Stores worldwide

Annual revenue

35,000+ Colleagues globally

160+ Years of heritage

Meet Harriet Samuel The Woman Behind the H. In a time when women could not vote or access higher education, Harriet Samuel defied all odds to follow her dreams. She transformed the family watchmakers into a mail-order business, built around one powerful goal: making quality jewellery and watches accessible to everyone.

H Samuel

“

Today, our style team follows in her footsteps, scouring for the best tips, tricks and styles, and delivering joy with a smile every single day. Harriet's spirit lives on in every store: accessible, warm, and always putting the customer first. https://www.hsamuel.co.uk/blog/celebrating-harriet-samuel

Quality jewellery for everyone — not just the few. Harriet Samuel Founder

A Legacy Born on Oxford Street Founded 1949 · London

It began in 1949 with a single door opening onto the bustle of London's Oxford Street. Ernest and Stella Weinstein didn't simply set out to sell jewellery, they sought to bring the prestige of a West End atelier to a wider world. They believed that the brilliance of a finely cut diamond and the precision of a Swiss timepiece should not be reserved for the few. Over the decades, Ernest Jones evolved from a family passion into a national icon, defined by an uncompromising eye for detail and a deep respect for craft, the curators of life's most meaningful moments: the engagement 'yes', the graduation watch, the eternity ring. In 1987, we joined the Signet family. Today, Ernest Jones has returned to its roots on Oxford Street, opposite Selfridges, ready to serve a new generation. https://www.ernestjones.co.uk/about-us

Ernest Jones

“

True luxury is defined by story, soul, and craftsmanship built to last a lifetime. Ernest Weinstein Co-Founder

The Executive Team

“

True luxury is defined by story, soul, and craftsmanship built to last a lifetime.

Neil Old

Wendy Stroud

Simon Jones

Sam Shaerf

UK Managing Director

People Director

Director of IT

Store Director

Phil Cooke

Benjamin Harris

Georgina Whaley

Majda Rainer

Commercial Director

Operations Director

Marketing Director

Finance Director

Retail Senior Team Fact files — Signet Onboarding Journal

Ernest Jones

OWN IT

PEOPLE FIRST

STRAIGHT TALK

Adam Pritchard

Majid Chaudry

Phil Payne

Head of Stores, Ernest Jones

District Manager, North

District Manager, EJ South West

National

Hamilton — Scotland, N. England & N. Ireland

Cornwall

DAY-TO-DAY

Supports EJ store teams to be at their very best, helping DMs and managers solve challenges and drive performance.

Leads, manages and motivates a team of Store Management and Staff to be the best they can be.

Supporting stores to drive performance each and every day, driving momentum and motivation.

✦ Helping people see what they're capable of and creating an environment where they can thrive.

✦ People — getting the best out of them.

✦ The Oracle — the go-to for answers, experience and straight-talking guidance.

BEST REACHED BY

Phone or Teams — always happy to chat

Teams, phone or message

Call, message or Teams

Family · Dogs · Beach

Family · Daughters Ayisha & Alliyah · Holidays

Gardening · Family · Music

PEOPLE FIRST

OWN IT

Carl Ramskill

Paul Sanders

District Manager, North & Midlands

District Manager, London & South East

Yorkshire

South Coast

DAY-TO-DAY

Supports store teams through Store Managers to deliver the best performance and client experience.

Ensuring the delivery of behaviours that drive performance in Ernest Jones.

✦ Knowing which of my other superpowers to use and when!

✦ Energy and passion for amazing customer experiences.

BEST REACHED BY

Advice? Call or text. Action needed? Email.

Call, Teams, email or text — you choose

Homelife · Health · Holidays

Workout · Dog · Family time

Retail Senior Team Fact files — Signet Onboarding Journal

H Samuel

PEOPLE FIRST

STRAIGHT TALK

LEAD BRAVELY

Nicola Middleton

Gary Brown

Hannah Glover

Head of Stores HS

District Manager, HS Midlands

District Manager, Southeast Coast

Field based, Kent

Nottingham

Southeast Coast

DAY-TO-DAY

Provides strategic leadership across HS retail, driving sales, operational excellence and customer experience.

Supports 20 stores across the Midlands to maximise sales, efficiencies and profit.

Manages 21 store managers' performance, analyses data, leads HR issues, recruitment and customer escalations.

✦ Building talented teams and creating opportunities for people to maximise their impact.

✦ Turning potential failure into avoided failure — strategic planning, realism and logical analysis.

✦ Being the bridge between HQ and store teams to achieve consistent results across multiple KPIs.

BEST REACHED BY

Teams for quick messages, email for detailed work

Teams message or a phone call

Countryside walks · Holidays · Family

Dogs · Outdoors · Wine

Dog walks · Reading · Family holidays

OWN IT

PEOPLE FIRST

OWN IT

Tommy Maher

Jemma Sprakes

Andy Stott

District Manager, NW, Lancashire, Cumbria, IoM & ROI

District Manager, HS London

District Manager, Scotland & NE England

Southport

London (lives in Leicestershire)

Central Scotland

DAY-TO-DAY

Starts every morning with gym or a dog walk, then sends a daily team brief before calls and store visits.

No two days the same — mostly in stores focusing on people, performance, the customer, audit and shrinkage.

Proactively leads 18 store managers to deliver what are probably the best results in the business.

✦ A natural supporter — anyone on his team should feel they can call him.

✦ My team are my superpower — I truly believe in them.

✦ Managing others through change.

BEST REACHED BY

Phone call — too many people just message!

Teams — quickest way to grab her

Teams, email or call

Family & Toffee the dog · Exercise · Football

Family · Football · Golf

Retail Senior Team Fact files — Signet Onboarding Journal

H Samuel (continued)

PEOPLE FIRST

Stuart Poole

Carol Welsby

Amanda Whelan

District Manager, South East

District Manager, South West & Wales

District Manager, NW & NI

Great Notley, Essex

Gloucester

Southport

DAY-TO-DAY

Supports store teams to grow sales and develop talent, while contributing to longer-term business projects.

Supports store managers and teams to deliver KPIs, look after their people and champions the Bespoke Design Service.

Drives performance, hunts golden nugget opportunities in store, people and data, and develops her team.

✦ A balanced view and perspective.

✦ Driving success through people.

✦ Calm influence — talking details through, HR expertise and managing people.

BEST REACHED BY

Call or Teams

Teams message

Email — she can flag and respond

Family · Photography · Outdoors

Dogs · Grandsons · Jigsaws

Breakfast out · Horse riding · Gardening

Learning & Development

PEOPLE FIRST

Lorna Manning Retail L&D Manager Newcastle Upon Tyne DAY-TO-DAY

Designs learning, coaches managers and creates development programmes that turn great ideas into everyday store habits. ✦ Seeing potential in people before they see it in themselves. BEST REACHED BY

Teams (quickest) or just call — always happy to chat Dogs · Fitness · Cars

Our Values What We Stand For

Our core values are a set of principles that guide us and define us. As a manager, you set the tone for how they show up in your store every day. How will you bring them to life in the way you lead?

People First

Appreciation | Inclusion | Joy Our people come first. We support and appreciate each other, embrace differences, celebrate uniqueness, encourage development, and reward performance. We have fun together and feel the joy of delivering our mission every day.

Lead Bravely

Team | Innovative | Agile We transform our future with courage and vision by working as a team. We are curious, challenge the status quo, and innovate. We are agile and fearless, committed to win by focusing on priorities that make a difference.

Own It

Accountable | Integrity | Continuous Improvement We deliver on commitments because we are personally accountable. We learn from mistakes and strive for continuous improvement. We are trustworthy, always operating with the highest integrity.

Customers

Exceed Expectations | Earn Trust | Build Relationships We provide truly memorable experiences, striving to always exceed expectations. We delight in gaining customer trust, developing lasting relationships, and providing the best products, service, quality, and value.

Straight Talk

Honest | Respectful | Collaborative We listen, seek the truth together, and tell it like it is, even when it’s difficult. We are honest and respectful. We communicate openly and clearly, strive to simplify, and drive collaboration.

Signet Values

Your Brilliant Beginning

Your First 12 Weeks In Role

Your Training Store Manager and District Manager will walk you through this roadmap. Here’s the big picture, week by week. Day 1 – Signet Induction

Meet your District Manager and Training Store Manager, tour the store, get your logins, and receive your Brilliant Beginning pack and Capability Assessment booklet.

Weeks 1–4 – Training Store Focus

Blended practical and theoretical learning: Team Member training, Store Manager training, Audit & Security, and Managing & Supporting Your Team.

Week 4 – Period of Accountability For Internal Promotions

Manage the training store for 2–5 days (minimum 2), putting your learning into practice, then complete your Confidence Checklist with your TSM and DM.

Weeks 5–12 – Leading Your Team

Apply what you've learned in your own store. Regular check-ins with your TSM/DM, weekly Inspire Academy modules, and ongoing confidence-building.

Week 12 – Capability Assessment & Sign-Off

Complete your full Capability Assessment with your DM/NSM, agree your development plan, and formally sign off your Brilliant Beginning.

Month 6 – Spotlight Moment

A focused conversation on our Core Values with your DM/NSM — reflect on progress and agree your priorities for the next phase.

Month 12 – Career Conversation

A wider discussion with your DDM about Apprenticeships, Expert Workshops, and district support opportunities as you continue to grow.

Your Brilliant Beginning at a Glance

Weekly Progress & Check-Ins Throughout your Brilliant Beginning, you’ll have regular check-ins with your Training Store Manager and District Manager to review progress against your Confidence Checklist. Two checkpoints anchor the programme:

Weeks 2 & 4 Confidence Checklist completed and reviewed with your TSM and DM, covering your induction progress so far. Week 4 – Period of Accountability Manage the training store for 2–5 days (minimum 2), putting your learning into practice before you move into your own store.

Your full Capability Assessment is completed with your DM and National Sales Manager, then signed off and added to your manager file. Review your courses on Inspire Academy to make sure every assigned induction module is complete before your Capability Assessment.

Remember: your signed-off Capability Assessment forms the basis of your first Check-In about your Month 6 Spotlight Moment and Month 12 Career Conversation.

Your First 12 Weeks: Key Milestones

Leading Your Team

Sales performance, audit & security, and people

Two Halves of the Role As Store Manager, your role sits across two connected focus areas: driving performance on the shop floor, and keeping your store, stock and team safe. Here's a quick overview:

Sales Performance

Audit & Security

• Set sales & KPI targets that stretch your team without overwhelming them • Use the Retail Balanced Scorecard and Report Manager to track performance • Run Power Huddles, Daily Briefs and BID to keep the team motivated • Observe the sales floor and give feedback that improves conversion • Manage clienteling, appointments and google reviews feedback • Protect margin: use discounting, discretion and pricing policy wisely

• Own key security, alarm procedures and Fallback Kit audits • Run cash & credit security, till cashing up and banking collections • Lead opening/closing procedures and staff, bag & visitor searches • Manage shrink: stock counts, loss reporting and incident reporting • Apply security guidelines for selling stock and preventing swops • Complete audit procedures: deposits, portal and end-of-day returns

Both areas come together under Managing & Developing Your Team, covered next.

Driving Sales & Protecting the Store

️🗣️ Check-In Conversations

🩹 Managing Absence

Hold regular Check-Ins with each team member, agreeing actions and support to improve their performance.

Know the Sickness Absence Policy and trigger points, and how to have supportive conversations when they're reached.

📚 HR Policies & Procedures

📋 People Manager

Know how and when to contact your DM or HR Business Partner for advice on employee relations issues.

Use People Manager to administer hours, role, absence, holiday and overtime for your team.

👥 Recruiting Your Team

🤝 Bullying & Harassment

Use Genius to run interviews and recruit a diverse, customer-focussed team.

Understand how to respond if a team member raises a concern about how they're being treated, fairly and promptly.

Managing & Developing Your Team

Your Capability Assessment

Confidence checklist & sign-off

What’s Assessed Compliance, H&S & Values Key policies, responsible sourcing, Core Values and health & safety on a daily basis. Store Operations Sales targets, workload & rota planning, security practices and shrinkage. Sales Performance Store sales performance, managing the sales floor, and motivating the team. Customers Complaints, service, feedback and supporting the team on the sales floor. Managing & Developing Your Team Selling feedback, Check-Ins, absence, bullying & harassment, and recruitment.

How It Works Before Make notes in your booklet and reflect on your strengths and development areas. During Use real examples with your DM/NSM. Be honest, so you get the support you need. After Agree actions and next steps, then sign off and add it to your manager file.

Your Capability Assessment

Reflect & Rate Yourself Before your Capability Assessment meeting, place a tick against each area below as you become confident in it. If you can't tick something yet, that's useful information - it tells you and your manager exactly where to focus your remaining support and practice

Rate yourself honestly across Compliance & H&S, Store Operations, Sales Performance, Customers, and Managing & Developing Your Team. Use Real Examples Note a real example from your own experience against each area.

Area of Support Use the space in your printed booklet to capture anything you'd like more help with, then bring it to your next Check-In with your TSM or DM. Remember: this checklist isn't a test.

It's there to help you and your manager agree exactly where to focus your development before week 12.

Your Confidence Checklist

R E TA I L O N B O A R D I N G J O U R N A L

SALES MANAGEMENT

Your Probationary Period Everyone joining us has a three-month probationary period. It isn't a test designed to catch you out - it's a structured way of making sure you get the clarity, feedback and support you need to settle into store life. It sits alongside your Brilliant Beginning roadmap, Confidence Checklist and Capability Assessment.

Your first 12 weeks Weeks 1–4

Weeks 6–8

Week 10

Weeks 11–12

Weekly check-ins

Fortnightly check-ins

Readiness check-in

Probation review

Your manager sets out goals, priorities and standards, with early feedback.

Review progress together and agree the support you need.

A look ahead to your review, and anything still to work on.

A formal conversation to review your first three months.

What you can expect — and what we'll ask of you From your manager

From you

•

Clear expectations and standards from day one

•

Check-ins planned into the rota, not squeezed around trade

Come to your check-ins prepared, and ask questions

•

Constructive feedback on your results and behaviours

Complete your Compliance and brand eLearning pathways on time

•

Act on the coaching you're given

•

Protected time for your Inspire Academy learning

•

An early, honest conversation if something isn't on track

Flag any barriers or worries early - don't sit on them

•

Meet the attendance and timekeeping standards

•

At the end of your three months Probationary Period confirmed

Probationary Period extended

You've settled into your role and completed your induction learning. Your manager confirms this and you carry on as normal.

Sometimes a little more time is helpful. If so, your manager will agree clear objectives with you, the support you need and a new review date.

In a small number of cases, where expectations haven't been met despite feedback and support, your probationary period may not be passed. If that ever became a possibility, your manager would have raised it with you well beforehand.

No surprises at your review - anything discussed will already have been raised with you. Your manager can talk you through the full detail, which is set out in the Managing Probationary Periods Reference Guide and FAQs.

Staying Connected

Systems, contacts & what’s next

Key Systems The Hub signet.co.uk/hub, your intranet home for policies, procedures and organisation charts. Inspire Academy Your learning system and transcript. Assign and track your team's training here too. People Manager Administer your team: hours, role, absence, holiday, overtime and leaver processes. Report Manager & Playbook Track your Retail Balanced Scorecard performance and store operating standards. Log interviews and manage recruitment activity for your team through the Genius and Sova recruitment platforms..

Important Contacts Your Training Store Manager Your day-to-day guide throughout your Brilliant Beginning. Your District Manager Agrees your priorities, observes your progress, and signs off your Capability Assessment. HR Business Partner & NSM Introductory call in week 1; ongoing support for people matters and your wider career.

Key Systems & Contacts

Your Brilliant Beginning doesn’t stop at week 12. Here’s what continues to build beyond it.

Month 6 – Spotlight Moment

A focused conversation on our Core Values with your District Manager and National Sales Manager. Present your reflections and agree your priorities for the next stage.

Month 6 – Continue Your Development

Keep using Inspire Academy to build your capability, and start thinking about what 'great' looks like in your store day to day.

Month 12 – Career Conversation

A wider discussion with your DDM about your progress, your goals, and where you'd like to take your career next.

Month 12 – Apprenticeships & Expert Workshops

Explore Apprenticeship and learning programmes, and Expert Workshops covering Performance Management, Absence Management and Great Conversations.

Ongoing – District Support Opportunities

As you grow in the role, talk to your DM about district support duties and opportunities to broaden your experience beyond your own store.

Your Next 6–12 Months

Date

Key Learnings

Follow Up

Weekly Reflection Journal Template

Welcome to store management. Whether you've stepped up from within Signet or joined us from elsewhere, we're so glad you're leading one of our stores. Every great team starts with a manager who brings fresh energy, ideas and heart. That's you. If you ever have a question, no matter how small, just ask your Training Store Manager or District Manager. We've all been new to this role once, and we're here to help you and your team shine. Your full Brilliant Beginning workbook and Capability Assessment are available digitally on The Hub. Your Training Store Manager or District Manager will share the link.