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Sales Associate Onboarding Before You Shine

Welcome To Signet

We're delighted that you've chosen to join us and begin your journey as part of our retail team. Starting a new role is exciting, but it can also feel a little overwhelming. That's why we've created this onboarding journal to help you feel prepared, informed, and confident before you even step into your store for the first time. This journal supports the first stage of your onboarding journey, 01 Before You Shine, and is designed to give you everything you need to know before your first day. You'll learn more about who we are, the brands you'll represent, and the values that guide how we work and support one another every day. You'll also find practical information about what to expect on your first day, what to wear, important store protocols, the systems you'll use, and where to go if you need help or support. Along the way, you'll gain an understanding of the opportunities available to you and what your first few months at Signet will look like. Take some time to work through this journal before you arrive in store. Make notes, jot down any questions you may have, and use it as a guide throughout your first few weeks. Most importantly, remember that you're not expected to know everything on day one. Your manager and colleagues will be there to support you every step of the way. We can't wait to welcome you to the team and help you begin a rewarding and successful career with Signet. Your journey starts here. Let's get ready to shine.

Welcome To Signet

What’s Inside

Who We Are Signet, H Samuel & Ernest Jones Our Heritage The stories behind our brands

Our Values What we stand for

Your First Day Practical essentials, dress, breaks & more Staying Connected Systems, contacts & support

What's Next Your onboarding journey

What’s Inside Signet

Who We Are

Signet, H Samuel & Ernest Jones

Signet Jewellers The World's Largest Retailer of Diamond Jewellery Signet Jewellers is the world's largest retailer of diamond jewellery and our parent company. With over 2,800 stores worldwide and beloved brands including H Samuel and Ernest Jones in the UK, Signet exists to help customers celebrate life's most meaningful moments. Our purpose: Inspiring Love. Inspiring Life. Our core values guide everything we do: People First We care for each other Own It We take responsibility and act with integrity Lead Bravely We embrace change and innovate Inspire Love We deliver with passion and pride Customers We create truly memorable experiences

2,800+

£6bn+

Stores worldwide

Annual revenue

35,000+ Colleagues globally

160+ Years of heritage

Meet the Team Key executives & leaders at Signet

Neil Old

Wendy Stroud

Simon Jones

Sam Shaerf

UK Managing Director

People Director

Director of IT

Store Director

Phil Cooke

Benjamin Harris

Georgina Whaley

Majda Rainer

Commercial Director

Operations Director

Marketing Director

Finance Director

Retail Senior Team Fact files — Signet Onboarding Journal

Ernest Jones

OWN IT

PEOPLE FIRST

STRAIGHT TALK

Adam Pritchard

Majid Chaudry

Phil Payne

Head of Stores, Ernest Jones

District Manager, North

District Manager, EJ South West

National

Hamilton — Scotland, N. England & N. Ireland

Cornwall

DAY-TO-DAY

Supports EJ store teams to be at their very best, helping DMs and managers solve challenges and drive performance.

Leads, manages and motivates a team of Store Management and Staff to be the best they can be.

Supporting stores to drive performance each and every day, driving momentum and motivation.

✦ Helping people see what they're capable of and creating an environment where they can thrive.

✦ People — getting the best out of them.

✦ The Oracle — the go-to for answers, experience and straight-talking guidance.

BEST REACHED BY

Phone or Teams — always happy to chat

Teams, phone or message

Call, message or Teams

Family · Dogs · Beach

Family · Daughters Ayisha & Alliyah · Holidays

Gardening · Family · Music

PEOPLE FIRST

OWN IT

Carl Ramskill

Paul Sanders

District Manager, North & Midlands

District Manager, London & South East

Yorkshire

South Coast

DAY-TO-DAY

Supports store teams through Store Managers to deliver the best performance and client experience.

Ensuring the delivery of behaviours that drive performance in Ernest Jones.

✦ Knowing which of my other superpowers to use and when!

✦ Energy and passion for amazing customer experiences.

BEST REACHED BY

Advice? Call or text. Action needed? Email.

Call, Teams, email or text — you choose

Homelife · Health · Holidays

Workout · Dog · Family time

Retail Senior Team Fact files — Signet Onboarding Journal

H Samuel

PEOPLE FIRST

STRAIGHT TALK

LEAD BRAVELY

Nicola Middleton

Gary Brown

Hannah Glover

Head of Stores HS

District Manager, HS Midlands

District Manager, Southeast Coast

Field based, Kent

Nottingham

Southeast Coast

DAY-TO-DAY

Provides strategic leadership across HS retail, driving sales, operational excellence and customer experience.

Supports 20 stores across the Midlands to maximise sales, efficiencies and profit.

Manages 21 store managers' performance, analyses data, leads HR issues, recruitment and customer escalations.

✦ Building talented teams and creating opportunities for people to maximise their impact.

✦ Turning potential failure into avoided failure — strategic planning, realism and logical analysis.

✦ Being the bridge between HQ and store teams to achieve consistent results across multiple KPIs.

BEST REACHED BY

Teams for quick messages, email for detailed work

Teams message or a phone call

Countryside walks · Holidays · Family

Dogs · Outdoors · Wine

Dog walks · Reading · Family holidays

OWN IT

PEOPLE FIRST

OWN IT

Tommy Maher

Jemma Sprakes

Andy Stott

District Manager, NW, Lancashire, Cumbria, IoM & ROI

District Manager, HS London

District Manager, Scotland & NE England

Southport

London (lives in Leicestershire)

Central Scotland

DAY-TO-DAY

Starts every morning with gym or a dog walk, then sends a daily team brief before calls and store visits.

No two days the same — mostly in stores focusing on people, performance, the customer, audit and shrinkage.

Proactively leads 18 store managers to deliver what are probably the best results in the business.

✦ A natural supporter — anyone on his team should feel they can call him.

✦ My team are my superpower — I truly believe in them.

✦ Managing others through change.

BEST REACHED BY

Phone call — too many people just message!

Teams — quickest way to grab her

Teams, email or call

Family & Toffee the dog · Exercise · Football

Family · Football · Golf

Retail Senior Team Fact files — Signet Onboarding Journal

H Samuel (continued)

PEOPLE FIRST

Stuart Poole

Carol Welsby

Amanda Whelan

District Manager, South East

District Manager, South West & Wales

District Manager, NW & NI

Great Notley, Essex

Gloucester

Southport

DAY-TO-DAY

Supports store teams to grow sales and develop talent, while contributing to longer-term business projects.

Supports store managers and teams to deliver KPIs, look after their people and champions the Bespoke Design Service.

Drives performance, hunts golden nugget opportunities in store, people and data, and develops her team.

✦ A balanced view and perspective.

✦ Driving success through people.

✦ Calm influence — talking details through, HR expertise and managing people.

BEST REACHED BY

Call or Teams

Teams message

Email — she can flag and respond

Family · Photography · Outdoors

Dogs · Grandsons · Jigsaws

Breakfast out · Horse riding · Gardening

Learning & Development

PEOPLE FIRST

Lorna Manning Retail L&D Manager Newcastle Upon Tyne DAY-TO-DAY

Designs learning, coaches managers and creates development programmes that turn great ideas into everyday store habits. ✦ Seeing potential in people before they see it in themselves. BEST REACHED BY

Teams (quickest) or just call — always happy to chat Dogs · Fitness · Cars

Our Heritage

The stories behind our brands

Meet Harriet Samuel The Woman Behind the H. In a time when women could not vote or access higher education, Harriet Samuel defied all odds to follow her dreams. She transformed the family watchmakers into a mail-order business, built around one powerful goal: making quality jewellery and watches accessible to everyone.

H Samuel

“

Today, our style team follows in her footsteps, scouring for the best tips, tricks and styles, and delivering joy with a smile every single day. Harriet's spirit lives on in every store: accessible, warm, and always putting the customer first. https://www.hsamuel.co.uk/blog/celebrating-harriet-samuel

Quality jewellery for everyone — not just the few. Harriet Samuel Founder

A Legacy Born on Oxford Street Founded 1949 · London

It began in 1949 with a single door opening onto the bustle of London's Oxford Street. Ernest and Stella Weinstein didn't simply set out to sell jewellery, they sought to bring the prestige of a West End atelier to a wider world. They believed that the brilliance of a finely cut diamond and the precision of a Swiss timepiece should not be reserved for the few. Over the decades, Ernest Jones evolved from a family passion into a national icon, defined by an uncompromising eye for detail and a deep respect for craft, the curators of life's most meaningful moments: the engagement 'yes', the graduation watch, the eternity ring. In 1987, we joined the Signet family. Today, Ernest Jones has returned to its roots on Oxford Street, opposite Selfridges, ready to serve a new generation. https://www.ernestjones.co.uk/about-us

Ernest Jones

“

True luxury is defined by story, soul, and craftsmanship built to last a lifetime. Ernest Weinstein Co-Founder

Our Values

What we stand for

Our core values are a set of principles that guide us and define us. They ensure that we stay true to our Mission and live up to our Purpose. How do your values align?

People First

Appreciation | Inclusion | Joy Our people come first. We support and appreciate each other, embrace differences, celebrate uniqueness, encourage development, and reward performance. We have fun together and feel the joy of delivering our mission every day.

Lead Bravely

Team | Innovative | Agile We transform our future with courage and vision by working as a team. We are curious, challenge the status quo, and innovate. We are agile and fearless, committed to win by focusing on priorities that make a difference.

Own It

Accountable | Integrity | Continuous Improvement We deliver on commitments because we are personally accountable. We learn from mistakes and strive for continuous improvement. We are trustworthy, always operating with the highest integrity.

Customers

Exceed Expectations | Earn Trust | Build Relationships We provide truly memorable experiences, striving to always exceed expectations. We delight in gaining customer trust, developing lasting relationships, and providing the best products, service, quality, and value.

Straight Talk

Honest | Respectful | Collaborative We listen, seek the truth together, and tell it like it is, even when it’s difficult. We are honest and respectful. We communicate openly and clearly, strive to simplify, and drive collaboration.

Signet Values

Your First Day

Practical essentials dress, breaks & more

Dress Code & Appearance Looking the Part As jewellery specialists, how we present ourselves reflects the quality of our brands. Your manager will walk you through the full-dress code guide on Day 1, which is also available via the Hub. Here's a quick overview:

H Samuel

Ernest Jones

Wear what empowers you and makes you feel good. Choose your look from our brand colours, clean and neat.

You are our brand ambassadors. Smart, elegant suiting, groomed head to toe, and our jewellery worn with pride.

Your store manager will share your specific brand's full style guide on Day 1.

Break Entitlements Your entitlement to breaks is set out in your contract and our Working Time Policy, in line with the Working Time Regulations. UK and Eire rules differ: Shifts under 6 hours UK: no statutory break, though your manager may agree a short rest. Eire: a 15-minute uninterrupted break once you work 4½ hours or more. Shifts of 6 hours or more UK: a 20-minute uninterrupted break. Eire: a 30-minute break, plus a one-hour midday break if your shift covers 11.30am–2.30pm. Discuss with your store manager your specific break entitlements. Lunch Lunch breaks are staggered to ensure the store is always covered. Your manager or buddy will let you know your break time at the start of each shift. Bring your own food or explore what's nearby, your buddy will be happy to show you the local spots!

Remember to bring your bank details with you to update your personnel record.

Breaks, Lunch & Your Wellbeing

🔐 Security & Keys

📵 Mobile Phones

You'll be introduced to key security and access on Day 1. Never share access codes. If you see anything suspicious, report it to your manager immediately.

Personal mobile phones should be stored in your locker during your shift. Urgent calls can be handled during your break time.

🤒 Notifying Absence

🚪 Fire Safety

If you're unable to come in, contact your store manager directly as soon as possible, ideally before your shift starts.

Fire exits, extinguishers and assembly points will be shown to you during your store walkthrough. Familiarise yourself with these on Day 1.

📍 Store Tour

💼 Lockers & Personal Items

You'll get a full tour of the store including the stockroom, staff area, toilets and lockers. Ask your buddy if you need anything shown again.

Lockers are available for your personal belongings. Your manager will show you where to find yours and how access works.

Store Protocols & Day-One Essentials

Staying Connected

Systems, contacts & support

Key Systems The Hub signet.co.uk/hub, your intranet home. Everything is here, from policies to organisation charts. Inspire Academy Your learning platform for all training modules. Access via The Hub. ESS (Employee Self-Service) Update your bank details, view payslips and manage your working patterns. Retail Assist IT support for any system issues, log tickets here for fast help. Stream A financial wellbeing app giving you access to earned wages and savings support.

Important Numbers Your Store Manager First port of call for any question. No question is too small. Your Buddy Your day-to-day guide during your first weeks. People Team HR support for pay, contracts and wellbeing.

Key Systems & Contacts

What’s Next

Your onboarding journey

Your manager will go through the full onboarding framework with you. This gives you the big picture.

Your Journey at a Glance

Onboarding Retail Roadmap

Date

Key Learnings

Follow Up

Weekly Reflection Journal Template

Welcome to the family. We're so glad you're here. Every great team starts with someone new who brings fresh energy, ideas and heart. That's you. If you ever have a question, no matter how small, just ask your buddy or manager. We've all been the new person, and we're here to help you shine. Your full onboarding workbook is available digitally on Inspire Academy. Your store manager will share the link.