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Out of the toy chest
Mike Lynch
Senior Brand Manager, VTech
Toy Story is one of those rare franchises that has real cross-generational appeal, so every new release brings a fresh wave of excitement from both children and parents who grew up with the original films. With Toy Story 5, we see a great opportunity to blend that nostalgia with new storytelling, characters and play patterns. From a VTech point of view, it allows us to bring well-loved characters into our learningfocused products in a way that feels both relevant and engaging. It also provides us with a strong platform at retail, where recognisable licences continue to play a big role in purchase decisions, especially around key gifting moments.
For VTech, it always starts with finding the balance between play and learning as the best way to ensure that our products stand out in a saturated marketplace. Parents are increasingly looking for toys that offer developmental value as well as entertainment, so we make sure our products deliver on both. With a licence like Toy Story 5, it is not just about putting characters onto a product, it is about building them into the experience in a meaningful way, whether that is through storytelling, interactive features or ageappropriate educational content. We also focus heavily on quality, durability and clear communication of benefits at shelf, which is key in a busy retail environment. Ultimately, it is about creating products that feel purposeful and engaging, rather than just another licensed item on the shelf.
Mordy Benaiah
Suppliers tell us about the opportunities presented by the new movie and what sets their products apart in a saturated marketplace, while retailers comment on which categories they’re putting a major focus on regarding their Toy Story 5 offering and what demand they’ve seen from consumers in the run-up to the film’s release.
Licensing Director, Pyramid International
The return of Toy Story with its fifth instalment presents a significant opportunity across licensed merchandise, driven by its broad, multi-generational appeal. As one of Pixar’s most iconic franchises, Toy Story continues to resonate with both young audiences and adults who have grown up with the characters. With more than six years since the last release, there is a strong sense of anticipation.
Retailers know that Toy Story represents the best-in-class moviemaking that appeals across all age groups. This wide appeal allows Pyramid to develop product ranges that work across multiple categories, from gifting and stationery to everyday accessories, giving retailers the flexibility to build strong, character-led displays that entice new fans and nostalgic kidults.
In a competitive licensed marketplace, standing out requires a balance of strong IP and innovative product development. Pyramid International focuses on combining retail-proven formats with creative features that bring characters to life in new and engaging ways.
Innovation is always key, and for Toy Story 5, we are developing a range of fun and clever products that highlight the key characters while offering something different for retailers. By focusing on design, functionality and character-led detail, Pyramid ensures its ranges remain both commercially strong and visually impactful in store
Dave Poulter
Chief Commercial Officer, MV Sports
The release of Toy Story 5 brings a huge wave of renewed excitement to one of the most loved and recognisable franchises in the world. With its multi-generational appeal, it offers retailers a unique opportunity to connect with both nostalgic parents and a new generation of fans discovering the characters for the first time.
From a licensing perspective, Toy Story is incredibly versatile. Its iconic characters and vibrant visual identity translate seamlessly across a wide range of categories, allowing retailers to build strong, cohesive displays that drive both engagement and cross-category sales. With the upcoming film acting as a key cultural moment, the timing creates a powerful platform for retail activation.
At MV Sports, we focus on combining standout design with genuine play value. Our Toy Story range goes beyond character branding by incorporating features that enhance the overall experience, such as light-up elements, adjustable components and multi-functional designs that grow with the child.
We also place a strong emphasis on visual impact. Bold graphics, vibrant colourways and consistent branding ensure the range stands out both on shelf and online, helping retailers capture attention in a busy marketplace.
Alongside this, our experience in licensed wheeled toys and strong retail support allows us to deliver products that are not only exciting for consumers but also commercially effective for our partners.
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Jane Hastings
Toys Toys Toys, Liverpool
We are being asked about Toy Story 5 products by our followers on TikTok almost every time we go live on our channel, so we are looking forward to incorporating a variety of Toy Story 5 ranges across a number of categories. We’ll be stocking Role Play, Tech Toys and Plush from a multitude of licensees, including VTech and Mattel, through our distributor, Wind Designs. We are confident that Toy Story product will be in demand in the run-up to the movie, and even more popular after the movie is released in June. We’re particularly excited about VTech’s launch of five different Toy Story products, including the Toy Story 5 Explore & Learn Lilypad, based on the new Lilypad character which is joining the Toy Story gang. Wind Designs will provide us with the full selection of Mattel Toy Story products, including action figures featuring different characters and some plush items, which I think will be highly popular with our customers. There will be a nice mix of everyday pick-up lines and items at higher price points which will be ideal for gifting on special occasions such as birthdays and Christmas. I believe the whole range will be successful, as it is based on a timeless licence that will resonate with both kids and nostalgic adults alike.
Andrew Addley
Lucy Salisbury
Senior Director of Group Licensing & Retail Strategy, Funko
Disney’s Toy Story 5 represents a significant licensing opportunity for us to build on one of the most recognisable and enduring entertainment brands globally. The new film brings fresh characters, new storytelling opportunities and updated looks for legacy favourites, all of which translate naturally into our Pop!, Mystery Mini and Loungefly formats. With the strength of the IP, it also means we can appeal to multiple demographics at the same time. We have created a licensed offering for collectors who demand a strong sense of nostalgia and also new younger audiences who are discovering the franchise for the first time. This cross-generational appeal enables us to create a broad licensing programme that drives volume and collectability.
Our approach is centred on creating highly recognisable, fan-driven products that deliver both shelf impact and collectability. With Disney’s Toy Story 5, this is reflected in our carefully curated Pop! line-up, which blends iconic characters such as Pop! Woody and Pop! Bullseye with new personalities from the film including Pop! Lilypad, alongside Flocked variants of the Pop! series to add texture and differentiation to the range. We also place a strong emphasis on expansions across wider formats, such as with the new Funko Toy Story 5 Mystery Minis and all-new Loungefly Toy Story 5 bags and accessories. There is truly something for all fans and ultimately, our combination of distinctive design, strategic range building and fan-first thinking is what ensures we remain competitive and relevant in a crowded marketplace.
Operations Director, SMF Toytown
For the Toy Story 5 movie programme, we are placing our primary focus on Plush, Action Figures and Pre-school lines. Our main partner for the range will be Mattel, which has developed a comprehensive and well balanced product offering that covers all key categories. In particular, we expect Imaginext and the LargeScale Action Figures to be our strongest performers within the Mattel line-up. Historically, the franchise has been driven by the three core characters: Jessie, Woody and Buzz, who consistently deliver the highest sell through, and this remains central to our strategy for 2026.
The premise of the new movie introduces a timely and relevant theme, reflecting the real world shift we’re seeing where children are increasingly moving toward electronic devices and, unfortunately, engaging with traditional toys less often. Toy Story 5’s narrative around ‘Toy meets Tech’ resonates strongly with this cultural shift we are seeing. I hope the new range of toys helps bring more children back to playing with toys – there is nothing better than a child’s imagination when playing with toys and making their own stories.
At this stage, we wouldn’t say that demand for the new Toy Story 5 movie has fully reached us yet. We’re seeing steady sales on the existing Toy Story lines and a noticeable increase in website search activity, but it still feels a little early for the full wave of movie-driven hype to hit. As with most major film releases, we expect momentum to build much closer to launch, when trailers, media coverage and in-store theatre support start ramping up.
On a personal note, I’m genuinely pleased to see another Toy Story film coming. It’s been long enough since the last instalment that this new chapter feels well timed, and importantly, it will introduce the franchise to a new generation of children, many of whom may never have seen the original movie. That creates a great opportunity not only for fresh engagement but also for renewed interest in the classic characters and storylines that we all have loved.
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Clare Rix
Amy Saunders
Managing Director UK & I, Just Play UK
We are already seeing incredible success with Toy Story across our portfolio – led by the Toy Story Slinky Dog, which continues to be a standout, top-selling item. This isn’t just strong performance – it’s proof of the franchise’s lasting power and unstoppable consumer appeal.
As one of the most iconic animated brands of all time, Disney Pixar Toy Story commands a massive, multi-generational fanbase. Its unique blend of nostalgia, storytelling and instantly recognisable characters makes it a licensing powerhouse. Now, with Toy Story 5 on the horizon, we have a major moment to reignite excitement and drive fresh demand. New stories, new characters and bold new visuals will energise retail, while the brand’s legacy continues to deliver trust and familiarity.
Our Tara Toy arts and crafts range for Toy Story 5 is built to capitalise on this surge of excitement. These products allow children to interact creatively with the brand, extending engagement into hands-on creative play, an area that continues to perform strongly in the market. The line-up is packed with standout innovation: kids can build their own characters with the Make Your Own Forky and Karen sets, dive into eight creative projects with the all-in-one Creativity Set or get drawing anywhere with portable Lilypad activity kits.
This is more than a product range – we stand out in a saturated marketplace by leaning into what Arts & Crafts does best – bringing key characters and play patterns from Toy Story 5 to life. Fan-favourite creations like Forky and Karen naturally translate into engaging, hands-on activities, while new characters introduce fresh play patterns for children. It fuels creativity, deepens engagement and taps into the full energy of a franchise that continues to capture hearts around the world.
We also tap into the film’s ‘tech vs toy’ theme by championing creativity and tangible play experiences. While the story explores technology, our range offers a screen-free alternative; positioning Arts & Crafts as the perfect way for kids to interact with the brand in a more imaginative and meaningful way.
Commercial Licensing Director, HTI
Toy Story 5 arrives at a great time for us because it shines a spotlight back on a franchise that has been consistently strong for nearly 30 years. Woody, Buzz and Jessie remain some of the best-known characters in family entertainment, and the new movie gives us a great moment to re-energise existing fans while welcoming new audiences who will be discovering them for the first time. That combination is incredibly valuable from a licensing point of view, as it gives us both familiarity and fresh interest at the same time.
What has always worked well with Toy Story is how clearly defined the characters and worlds are. The look and feel are instantly recognisable, which allows us to create ranges that feel authentic and commercially confident. With renewed attention on the franchise, we see strong opportunities to keep our lines relevant and engaging.
When we look at how busy the market is, our priority is to make sure our Toy Story range feels genuinely well considered and enjoyable for children to play with. Having rights across both spring/summer and autumn/winter gives us the scope to plan a consistent year-round programme, which is important for retailers who want continuity across seasons.
A lot of our effort goes into the physical design of the products. We focus on strong 3D elements, good hand-feel and clear play patterns, because those are the things that make a product stand out. We want children to instantly understand what they can do with it.
Our range covers outdoor play, arts and crafts and stationery, which allows us to bring the licence to life in different ways. Key formats include Paint Your Own Characters, our HTI exclusive Puzzle Palz, the Buzz Bubble Blower and the Toy Story Water Backpack, all designed to be eye-catching and appealing at shelf.
Carl Franks
Licensing & National Accounts Manager, IG Design Group
There’s a lot of excitement around the release of Toy Story 5 this summer, and it will be fascinating to see how the story develops, particularly given the rare combination of well-loved, proven characters and a fresh, highly relevant ‘tech vs play’ theme.
From a licensing perspective, this positions Toy Story 5 as a strong opportunity for us, blending nostalgia with newness while opening some compelling commercial avenues. It enables us to drive consistent, high-volume sales through established characters, while also introducing more distinctive, innovative product concepts inspired by the tech-versus-toys narrative.
In a crowded, promotion-heavy category like stationery, IG Design Group stands out by shifting the conversation away from ‘commodity product’ to thoughtfully designed, differentiated product solutions. We combine design-led product, insightdriven range architecture and retailer-specific execution, transforming stationery into a more engaging and distinctive proposition.
While much of the market competes on price and basic functionality, IG Design Group leads with trend-led design, premium finishes and strong design and colour direction. Alongside this, sustainability remains a key focus. We continually review and evolve our ranges to help shape retailer direction, while responding to the growing expectations of today’s consumers.
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Kelly Philp Head of Marketing UK, Mattel
The Toy Story universe uniquely demonstrates the power of play, sparking imagination, emotional connection and storytelling that resonates across generations. As a long-standing partner to Disney, Mattel brings that storytelling from screen to playtime through toys that inspire hands-on, imaginative play. With Toy Story 5, new characters and storylines expand the universe while staying true to its emotional core, allowing us to develop a range that supports rich storytelling and a variety of engaging play patterns.
Through thoughtfully designed action figures, role play, plush and pre-school toys inspired by both iconic and new characters, we’re able to translate the magic of the film into meaningful play experiences. These products invite storytelling, support development and create shared moments between families, reinforcing the important role toys play in helping children learn, grow and connect.
In a competitive marketplace, standing out requires a clear focus on both authenticity and innovation. For Toy Story 5, Mattel has taken a strategic approach to ensure the range resonates strongly with consumers while delivering something new at retail.
We’ve built the range around what fans value most, recognisable characters, storytelling-driven play and emotional connection, while introducing new formats and features that elevate the play experience. This includes expanding into larger-scale figures and incorporating enhanced play features that bring the characters and their world to life in more immersive ways.
We have also worked closely with Disney to ensure a cohesive brand presence across categories, maintaining high standards of quality and consistency while allowing room for creative differentiation. At the same time, we’ve incorporated learnings from previous ranges and aligned with current play trends to ensure the products feel both relevant and fresh. By combining strong brand stewardship with meaningful innovation, we’re confident the Toy Story 5 range will stand out and capture attention both on shelf and with consumers.
Geoff Sheffield
Commercial Director International, The Entertainer
We are backing Toy Story 5 across the vast majority of categories/ suppliers and see this as one of our key focuses for 2026. We are also launching a bespoke marketing campaign, which we are excited to deliver to our customers.
We have seen early demand across lines such as Fisher-Price and some collectibles. Since the movie trailer dropped, there has definitely been more interest in Toy Story as a whole, albeit it is a wellestablished, evergreen property.
Ben Hogg Head of Marketing, Simba Smoby UK
The Toy Story franchise has a long and successful heritage in the toy industry, going back to the launch of the first film in the 90s. Toy Story 5 looks like a superb addition to the franchise, with a storyline that appears to champion traditional toys over tech. It has huge appeal across multiple generations, and we expect our plush to be right up there in terms of our biggestselling items this year. We have a great assortment, featuring the beloved main characters as well as a brand-new character. We are working on multiple marketing strategies to ensure our plush stands out, from products produced in CDUs for on-shelf appeal, to dedicated space and shipper units in store. On top of this, we will also be working closely with Disney and with our influencer network to ensure fans are aware and excited by the new lines as they become available.
©Disney/Pixar
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Katy Fletcher
Head of Marketing and Product Development, Ravensburger
The Toy Story franchise has delivered decades of multigenerational appeal. Buzz, Woody and friends hold a special place in hearts across the world, and the emotional connection to these characters continues to grow with each new release.
As a licensee, the wealth of new material delivered by each new chapter for Toy Story is pure joy, with new themes, characters and visuals to inspire product development. The timeless appeal of these much-loved characters, along with the classic play of a puzzle, offers a winning combination that is backed by an undeniably strong track record.
Our product development team works in close collaboration with the brand owner’s licensing team to create a product line that reflects the spirit of the franchise, as well as delivering the best puzzle experience. Our Toy Story 5 line-up has been created based on tried-and-tested puzzle formats – we know these items deliver what our retailers are looking for and what our end consumers enjoy. We offer a range of piece counts to address a variety of ages, and our multi-puzzle formats represent value that’s hard to beat – and they’re great for gifting too. We know that our consumers love the quality of a Ravensburger puzzle, and stand-out comes from that trust in our brand. In a world where every penny counts, the confidence of knowing a product will last carries a lot of weight.
Chris Gib
Head of Global Marketing, Paladone
Toy Story has been a stronghold in terms of licensed product for over 30 years. The clever blend of recurring fan favourites combined with novel and impactful featured characters like Lotso (who is still huge in Asia) have provided so many opportunities for Paladone not only to elevate existing long-term SKUs, but also to develop new formats, ranges and concepts every time a new instalment drops.
Toy Story 5 is no exception; The new Buzz Lightyear GloBuddy was universally popular across the major trade shows at the beginning of the year, and the fun Alien book light is the perfect product for impulse buys. Paladone’s latest catalogue has two pages full of lighting, homeware and lifestyle products. With so many existing and new characters across the enduring world of Woody and friends, the possibilities are, well, infinity and beyond.
Paladone’s proposition is certainly rooted in well-designed and great quality licensed merchandise, but the strength of that proposition is supported by the breadth of marketing activities and point-of-sale offerings. We understand that consumer marketing brings footfall and purchases, so our activity doesn’t stop at the retailer – we complete the circle through robust B2C community building too. Not only will retailers and distributors see plenty of collateral spread across email marketing and trade press, but the always-active Paladone social media channels will feature some engaging Toy Story content as we approach the launch.
Key retail partners will be offered gold-standard levels of marketing support through paid media and video advertising. On top of that, Paladone boasts global capability to deploy various POS initiatives – from standard FSDUs and CDUs to eye-catching creative installations that look great in-store and will delight fans of this evergreen franchise around the world.
Sarah Atta
Senior Toy Buyer, B&M
We’re putting a major focus on several categories regarding our Toy Story 5 offering. We’ve worked closely with our Electrical, Health & Beauty and Stationery teams to collaborate on some mixed feature bays that will bring Toy Story to life for the new movie’s launch (with Disney’s help, of course). With regards to the toys category, we like to play it safe, so we’ve mainly focused on Mattel’s 7-inch and 12-inch figures, Funko’s Funko Pop! Moment Buzz, Jazwares’ Woody, 8-inch Squishmallow and Simba’s plush. We can then look to expand the range into other secondary toy products for the home entertainment release once we have a sales read.
We’ve brought in some non-movie-related products early and have already seen some great sales and demand from consumers. We’ve always done really well with Toy Story, so we’re confident that when the movie hype builds, sales will be even stronger, and we can back it further into autumn/winter 2026.
Ravensburger
01869 363 800 | sales@ravensburger.com
As Buzz Lightyear, Woody, Jessie and the rest of the gang return for Toy Story 5, Ravensburger adds characterful new introductions across children’s 2D and 3D puzzle categories.
Established as No.1 in licensed jigsaws, Ravensburger has developed a line of children’s 2D puzzles reflecting best-selling formats. Featuring designs that offer young fans the best puzzling experience, the range includes a 3 x 49-piece puzzle suitable for children aged 5+, and a 4-in-a-Box puzzle also suitable for kids aged 5+. These are joined by a 100-piece XXL puzzle which includes larger-sized pieces and is suitable for kids aged 6+. The completed image measures 49cm x 36cm. A 35-piece Toy Story 5 puzzle is also set to join the line-up later in July.
A Toy Story 5 3D Puzzle Pencil Holder offers a great way for fans to introduce favourite characters to their room décor. Kids can piece together this 54-piece puzzle with shaped pieces to form a handy pen pot for a puzzle experience that’s both fun and practical. This spring, Ravensburger has also added a 100-piece XXL puzzle to its range, showcasing classic Toy Story theming.
Pixar characters are officially making their Disney Lorcana TCG debut in Hobby stores nationwide from 8th May 2026, as Woody, Buzz and many more glimmers from their toy box of friends must stick together on a magical adventure across treacherous terrains in Set 12: Wilds Unknown. Designed to appeal to both players and collectors, the range will include Booster Packs, Trove, Booster Box and themed accessories, plus the introduction of new Pre-release Packs, which are a great way for fans to get a taste of the set. With six boosters, a special promo card, custom dice and more, it has everything fans need to immerse themselves in the set, plus offers local game stores the perfect tool to use for special pre-release events ahead of the set’s official release.
Procos, a family-owned business founded in 1954, has established itself as one of Europe’s leading manufacturers and suppliers of party tableware and accessories. Having its own production facilities in Greece, the company designs and produces both paper and reusable party tableware, offering more than 3,000 product lines distributed across 76 countries. With a strong emphasis on innovation, quality and trend-led design, Procos continues to set benchmarks within the global party category.
This month, Procos will launch its highly anticipated Toy Story 5 party range, timed to coincide with the release of the highly anticipated film. The Toy Story 5 party range features a comprehensive assortment of SKUs designed to maximise retail performance and consumer appeal. The core tableware offer includes paper plates, paper cups and paper napkins, complemented by party reusable plates and party reusable cups to address the increasing demand for sustainable and multi-use party solutions. The range is further enhanced by foil balloons, latex balloons, paper party hats and decorative items, such as flag banners, enabling retailers to create a complete and cohesive party display.
The collection delivers strong shelf impact through vibrant, character-led artwork featuring beloved Toy Story heroes. The assortment has been carefully curated to support cross-selling opportunities. To support launch and sell-through, Procos will leverage its established international distribution network alongside targeted marketing initiatives. These include social media activation and merchandising solutions designed to drive visibility and consumer engagement at POS.
With expertise in licensed ranges and a strong track record of delivering high-performing collections, Procos’ Toy Story 5 range is positioned to offer retailers a compelling opportunity to capitalise on a major entertainment moment in 2026.
Pyramid International
0116 284 3640 | www.pyramidinternational.com | sales.support@pyramidinternational.com
Pyramid International is preparing to launch its latest Toy Story 5 licensed range, bringing one of Pixar’s most iconic franchises back to retail with a collection designed to deliver strong performance across multiple categories. With the film set to generate significant excitement among both younger audiences and long-time fans, the range offers retailers a timely opportunity to capitalise on a proven, multigenerational licence.
Available from June 2026, the Toy Story 5 collection spans key product categories including Stationery, Gifting and Everyday Accessories, combining familiar characters with formats that are both practical and visually engaging. Core stationery lines include wiro notebooks, sticker sets, pencils, pencil cases and multi-colour pens, alongside Pyramid’s trademarked innovation Fuzzy Mugs, which continues to perform strongly as a giftable and character-led product. These products are designed to work both as individual purchases and as part of a wider, cohesive range, making them suitable for a variety of retail environments.
A key strength of the collection lies in its balance of retail-proven formats and creative design. Pyramid’s in-house design team has focused on bringing the personality of Toy Story to life across each product, ensuring strong shelf presence while maintaining functionality for everyday use. This approach enables retailers to combine fun, character-led appeal for younger consumers with the practical expectations of parents and kidults.
To support retail performance, the range is backed by merchandising solutions. Display options include countertop units, clip strips and larger display formats, enabling retailers to create impactful, character-led features in-store. Pyramid also offers category management support, helping partners build cohesive ranges that maximise space and visibility.
In addition, Pyramid’s UK print-on-demand capabilities provide further flexibility, allowing retailers to react quickly to demand and extend ranges across wall art, mugs and other select product categories. This is complemented by planned influencer campaigns, designed to build awareness and engagement around the range ahead of and during the film’s release.
With strong brand recognition, a wide product offering and full retail support, Pyramid International’s Toy Story 5 range is positioned to deliver across both core Stationery and Gifting categories. By combining high-quality licensed products with flexible merchandising and marketing support, the collection provides retailers with everything needed to make the most of this major entertainment release.
With Toy Story 5 arriving this June, the franchise once again shows why it continues to resonate with all generations. For retailers, this is more than just a movie moment. It is an evergreen opportunity to tap into the heart of the Toy Story message: a toy becomes meaningful through a child’s imagination. HTI’s Toy Story Arts & Crafts range brings that idea into the real world, turning storytelling into hands-on creative play. The range encourages children to make, decorate and play on their own terms.
This is what can be described as the ‘Forky Effect’. Created from a spork, pipe cleaners and ‘trash’ because Bonnie needed a friend, Forky embodies the value of creativity itself. His story reflects how making things can help children process change, express feelings and create reassurance.
HTI’s Make Your Own Forky and Karen sets echo this key moment from the movie, giving children the tools to build and personalise their own companions. The sets reinforce the simple but powerful idea that intention and imagination are what turn an object into a toy. This kind of involvement supports longer-lasting engagement that extends well beyond the movie release.
The range also features Paint Your Own sets with much-loved characters including Woody, Buzz Lightyear and Jessie. This format allows little creators to add their own touch to familiar figures, blending a focused activity with imaginative play and display. Once finished, the characters move easily from the craft table into storytelling.
From a retail perspective, HTI’s Toy Story arts & crafts range sits comfortably within everyday toy buying and pocket-money spend. While Toy Story 5 brings a massive promotional spike, arts & crafts maintain consistent appeal throughout the year, driven by gifting, at-home activities and impulse purchases. Bright, character-led packaging ensures easy recognition and helps the range work across multiple in-store locations.
By encouraging children to create, personalise and play with purpose, HTI offers a flexible licensed range that supports imaginative play within a well-established franchise.
Mattel
01628 500 000 | www.mattel.com
Mattel brings the world of Toy Story 5 to life in 2026, inviting fans to step into new adventures inspired by the upcoming movie. Blending innovative features with character-led storytelling, the range spans action figures, role play, plush and pre-school, giving kids of all ages new ways to play out their favourite moments.
At the heart of the range, Woody and Jessie lead the storytelling. The Disney and Pixar Toy Story 5 Running Woody Feature Figure captures the energy and spirit of the beloved sheriff, racing into action with a pullstring activated running motion, complete with phrases and sound effects. Alongside this new item is the Disney and Pixar Toy Story 5 Critter Talk Jessie Feature Figure, which brings playful interaction to the forefront, combining movement with her signature Critter Talkin’ feature, allowing Jessie to respond to her animal companion.
Fans can dive even deeper into authentic movie moments with the Disney and Pixar Toy Story 5 Playscale Interactables, featuring favourite Toy Story characters. Each talking action figure includes interactive features that allow them to speak and respond to other figures in the assortment, bringing scenes from the movie to life through engaging sounds and phrases.
The adventure continues beyond figures with the Disney and Pixar Toy Story 5 Space Ranger Laser Gauntlet, putting kids right into Buzz Lightyear’s world. With lights, sounds and a projected target, it transforms imaginative play into full Space Ranger missions.
For younger fans, softer storytelling moments come into play. The Disney and Pixar Toy Story 5 Blaze's Pet Pig offers cuddly companions with simple, squeeze-activated sounds, while the Disney and Pixar Toy Story 5 Lil' Partner Bullseye adds personality and charm, responding with expressive movements that encourage nurturing and imaginative interaction. Pre-schoolers can join the journey with the Fisher-Price Little People Disney and Pixar Toy Story Figure Pack, where six iconic characters are perfectly sized for little hands, helping to spark early storytelling and role play.
Rounding out the range, the Imaginext Toy Story Launcher Assortment brings high-energy action into the mix, with connectable launcher systems that send characters speeding into adventure, encouraging collectability and repeat play.
Paladone has created a range of licensed gifts, homeware and lighting products in preparation for the highly anticipated Toy Story 5 film. Designed to appeal to a wide spectrum of fans, the collection offers a broad mix of accessible entry-level price points through to detailed hero SKUs. To further support sell-through, Paladone also offers ready-to-deploy FSDU solutions, ensuring products hit the shop floor fully merchandised and primed to sell from day one.
As one of the most enduring entertainment brands of all time, it is essential that the Toy Story range places emphasis on character variety and collectability. By including products that feature fan-favourite characters such as Lotso, Jessie, Bullseye and the Pizza Planet Aliens, Paladone encourages multiple purchases as fans build out their collections.
Lighting remains a standout category for Paladone, with a wide selection designed to suit different retail environments. Character-led options such as the Buzz Lightyear, Woody, Lotso and Alien Icon Lights offer a compact yet collectible appeal, making them ideal for impulse purchasing. Expanding on this collectible format, the character-focused Buzz Lightyear Icon Alarm Clock adds a functional twist to a classic design, with practicality and everyday use at the heart of its creation.
For fans looking for something more playful, the Toy Story Alien SquishyGlo Light is a tactile lamp, delivering an interactive, soft-touch experience that is sure to delight small, grabby hands. For more detailed designs, the Buzz Lightyear and Lotso GloBuddies feature intricate character detailing and colour-changing effects, helping them stand out on a shelf.
These items sit comfortably alongside practical licensed products that broaden the collection beyond lighting. Everyday gifting options include the Toy Story 350ml Mug, the Pizza Planet Metal Water Bottle and the Toy Story Alien Book Light, all of which combine functionality with playful branding. For smaller impulse buys, the Toy Story Cowboy Playing Cards, which come in a collectible tin, and the Toy Story Mini Keychain Playing Cards are ideal for entrylevel gifting and addon sales.
For stores with limited shelf space, Paladone offers free-standing units and end-cap FSDU options, designed to maximise shop-floor impact as well as shopper engagement. As POS merchandising continues to evolve, these eye-catching, curated displays provide a proven way to boost visibility, drive impulse purchasing and increase sell-through in a fast-moving collectibles category.
Retailers interested in special seasonal promotions or bespoke display opportunities can contact Paladone directly at the information above for further details.
MV Sports
01217 488 000 | www.mvsports.co.uk
With the highly anticipated release of Toy Story 5 on the horizon, excitement around this iconic franchise is set to reach new heights. MV Sports is ready to build on this momentum with a vibrant and engaging range of licensed Toy Story products, designed to bring the magic of Woody, Buzz and friends into everyday play.
Leading the range is the Toy Story Deluxe Tri Scooter, the perfect first ride for little adventurers. Designed with a stable three-wheel configuration, it helps build confidence and coordination, while bold, character-led graphics ensure strong shelf appeal. Combining durability with playful design, it’s an ideal entry point into wheeled play for younger fans.
Building on this, the Toy Story 2-in-1 Training Bike offers fantastic longevity and value. Designed to grow with the child, it easily converts from a balance bike into a pedal bike, supporting key developmental stages while keeping children engaged with their favourite characters. It’s a versatile product that ticks both play and progression boxes for parents and retailers alike.
For older children ready to take things up a level, the Toy Story Folding Inline Scooter with Light Up Wheels delivers both excitement and practicality. Motion-activated light-up wheels add a dynamic, eye-catching element, while the foldable design makes it perfect for easy storage and on-the-go lifestyles. It’s a product that stands out both in-store and online, combining fun with everyday convenience.
Adding a role play dimension to the range, the Toy Story Play Tent creates an immersive environment where children can step into their own adventure. Featuring bright, engaging character artwork, it encourages imaginative play and storytelling, while its lightweight, easy-to-assemble design makes it suitable for both indoor and outdoor use.
Completing the collection, the Toy Story Safety Helmet ensures young riders stay protected while riding. Lightweight, comfortable and adjustable, it delivers peace of mind for parents while maintaining a strong visual appeal for children.
From a retail perspective, the Toy Story range offers cohesive branding, bold colourways and instant recognisability, making it ideal for impactful displays and cross-category merchandising. With the launch of Toy Story 5 driving renewed consumer interest, the range presents a timely opportunity for retailers to maximise sell-through and create engaging in-store stories.
Backed by MV Sports’ strong retail partnerships and proven expertise in licensed wheeled toys, this collection is ideally positioned to deliver standout performance across the season.
Funko continues its successful collaboration with Disney and Pixar to bring fans a new range of Disney and Pixar’s Toy Story 5 collectibles. Celebrating one of the most-loved animated franchises of all time, the instantly recognisable Pop! figures and the ever-popular Mystery Minis and new Loungefly launches offer a compelling mix of collectability, innovation and broad fan appeal.
Fans can expect expansion to Funko’s signature Pop! vinyl line, featuring a carefully curated selection of characters from Toy Story 5. The range blends returning fan favourites such as Woody and Buzz Lightyear with new additions from the upcoming film, including Lilypad, ensuring strong appeal for both long-time fans and those discovering the franchise for the first time.
To further enhance collectability and drive consumer interest, selected products within the range will also be available as ‘Flocked’ variants. These textured versions provide an exciting spin on core characters, offering added differentiation at retail and encouraging repeat purchases from collectors.
Alongside Pop!, Funko continues to expand its viral blind bag category with the introduction of Toy Story 5 Mystery Minis. These highly collectible mini figures deliver a surprise unboxing experience that remains a key driver of engagement, particularly among younger fans and gifting audiences. The assortment features a wide range of character figures inspired by the Toy Story universe, including the potential for rare chase figures, adding an element of excitement and encouraging multiple purchases to complete collections.
Loungefly also complements the wider Toy Story offering with a range of character-inspired bags and accessories. Blending nostalgic storytelling with functional design, these pieces provide fans with an additional way to engage with the franchise beyond traditional collectibles, further expanding appeal across lifestyle categories.
With a focused, product-led approach, the Toy Story 5 range is designed to deliver both strong shelf impact and sustained collectability. Supported by Funko’s ongoing marketing activity across digital and social channels, the collection is well-positioned to capture fan excitement around the film’s release and drive footfall at retail.
IG Design Group
IG Design Group aims to bring licensed brands to life in a way that feels both creative and commercially relevant, and its Toy Story range is a great example of that approach in action.
With such an iconic franchise, the company’s focus was on creating a range that feels cohesive on shelf, while still offering enough variety to drive interest across different price points and purchase occasions. The collection offers a balance of hero products, strong gifting formats and smaller impulse-led items, all designed to work together as a complete in-store story.
Creative play sits right at the heart of the range. IG Design’s play packs are a key feature, bringing together multiple activities into one format that feels accessible and great value for the customer. These are supported by carry-along colouring sets and shaped artist pads, which add a more portable, on-the-go element while still delivering that same sense of engagement and creativity.
Sticker formats are another important part of the offer. The sticker box and large-format sticker packs are designed to feel generous and interactive, giving kids something they can return to again and again. They also work well on shelf, offering strong visual impact and clear value, which is key in driving those impulse purchases.
Alongside the creative formats, IG Design has built a solid foundation of everyday stationery. The spiral notebooks, for example, are a versatile product that works all year round, while still carrying that strong Toy Story identity. The company has also introduced novelty pens, which bring a bit of fun to more traditional formats and broaden the range’s appeal.
One of the areas which IG Designs has continued to lean into is novelty. Products like the character toppers and tactile, interactive elements are a simple but effective way of adding something a bit different. They’re the kind of items that naturally catch attention in stores and give the customer an extra reason to pick something up.
From a design perspective, it was essential that the range felt bold and recognisable – it features bright colours, strong graphics and, of course, much-loved characters like Buzz, Woody and the Aliens to create something that really stands out. At the same time, there is a consistent design language running across the range, which helps retailers create a more impactful, joined-up display.
For IG Designs, it’s never just about placing a character on a product – it’s about understanding how that licence should come to life across different formats, and making sure each item feels considered, both creatively and commercially. That’s what allows the range to connect with consumers and perform well at retail.
Overall, the Toy Story collection is a strong reflection of how IG Design is continuing to evolve its licensed offering, bringing together creativity, product development and retail insight to deliver ranges that feel relevant, engaging and easy to shop.
Panini
01604 877 888 | www.panini.co.uk
A new adventure begins in the world of Disney’s Toy Story, with the fifth film of the movie franchise coming out this summer. In June, fans will join Woody, Buzz and Jessie as Bonnie discovers a mysterious tablet called Lilypad.
Panini’s Toy Story 5 Sticker Collection brings the excitement of the upcoming movie to life through a colourful, interactive experience. Children can collect stickers, play through activities and explore as Woody, Buzz, Jessie and the new characters discover what happens when imagination meets high-tech. Featuring story pages, film scenes and a mix of tech missions and playful ranch adventures, the album celebrates friendship, growth and the joy of play. The new sticker collection features 192 stickers, including special glow-in-the-dark stickers and a gorgeous ‘memory box’ collector’s tin.
Just Play UK
www.justplayproducts.com | uksales@justplayproducts.com
Just Play’s new Disney and Pixar Toy Story-inspired additions offer something for fans of all ages, with both crafts and collectible doll lines.
Just Play’s licensed arts, crafts and activities range from Tara Toy offers families endless creative fun, and the collection will expand next month to include Disney and Pixar Toy Story 5 items. Already, the animation franchise is one of the biggest in history – both in terms of box office performance and consumer products – and these creative additions will help mark this new chapter for the property. Families can expect new lines and character crafts inspired by the new movie. Creative fun is assured with the Make Your Own Forky and Karen sets. Each comes with a plastic utensil, googly eyes, pipe cleaners and more for crafters to easily create their own character, with no need for glue or mess. For bumper crafting fun, there’s the Creativity Set, which makes eight projects.
The crafting fun continues with Disney and Pixar Lilypad. The Lilypad Doodler is a portable creativity companion that’s perfect for magnetic drawing on the go. Kids can also get creative in another way with Dry, Glow & Erase Lilypad, which comes with a dry-erase Lilypad-inspired board, neon markers, stencil sheets and a wipe-off cloth. Kids can simply doodle, stencil and erase with both Lilypad-inspired items.
Also joining the line-up is the Pixel Art Set, which allows kids to design colourful, characterful masterpieces one bead at a time. Children can design and fuse favourite Toy Story 5 characters, completing them with the addition of a clip so the finished creations can be connected to bags, pencil cases and more. Plus, there’s the Design A Vinyl set, which comes with a large Disney and Pixar Buzz Lightyear figure to colour and display with the included marker pens.
There’s also the all-new Disney Doorables Adoorbs Toy Story Dolls. Behind every convention door awaits a stylish surprise with this new licensed assortment. There are four articulated dolls to discover in the range; each comes dressed in an outfit based on either Disney and Pixar Woody, Rex, Forky or Slinky Dog. Fans can also open five numbered compartments to discover adorable accessories, as well as exclusive Toy Story-inspired Disney Doorables figures that attach to a keychain. The packaging can even be used as a play space for meet and greets and creative displays.
The new additions complement one of Just Play’s existing best-selling items: Disney and Pixar Toy Story Slinky Dog Pull Toy. Inspired by the lovable character from the Toy Story films, this classic walking spring toy features Slinky Dog’s iconic coiled body, floppy ears and green collar for an authentic look kids will recognise and love. Kids can pull Slinky Dog by his attached leash and watch him stretch, wiggle and slink along behind them.
Hasbro
0208 569 1234 | www.hasbro.co.uk
Hasbro is expanding its Toy Story portfolio with a mix of compound, preschool and games lines, combining established play patterns with characterdriven innovation. Within Play-Doh, the Toy Story Space Creations set is designed to support imaginative and sensory play, featuring Woody and Buzz Lightyear figures, a rocket ship play piece, five compound colours and themed accessories. Built-in moulds allow for the creation of additional characters, including aliens and Evil Emperor Zurg, while features such as a simulated launch effect and customisable gear for the figures enhance storytelling opportunities. A display stand is also included, adding a collectible dimension.
In the pre-school aisle, the Potato Head range receives a Toy Story 5 update led by Talkin’ Mr. Potato Head, which introduces an interactive element to the classic format. The set includes a 5.5-inch potato body and 12 mix-and-match components, with three interchangeable mouthpieces that activate more than 25 sounds and phrases, alongside alternative configurations that trigger varied audio responses. Character extensions include Woody Tater and Buzz Spudyear, each translating their on-screen counterparts into the Potato Head format with themed accessories and core facial features. All sets are designed for small hands, support repeat reconfiguration and include integrated storage compartments, with compatibility across most existing Potato Head items.
Rounding out the range, the Bop It! Disney Pixar Buzz Lightyear Edition introduces a licensed update to the fast-paced reflex game, with players responding to voice-led commands to bop, twist and pull the unit in randomised sequences. Gameplay speeds increase with successful responses, and the inclusion of Solo and Pass It modes supports both individual and group play, while the handheld format positions the product within the travel and impulse purchase category.
VTech
01235 555 545 | www.vtech.co.uk
VTech brings the magic of Toy Story 5 to life with a great line-up of engaging and educational toys. Inspired by the franchise, these brand-new, interactive toys provide children with fun, educational play inspired by their favourite Toy Story characters.
Lilypad is Toy Story's latest tech toy. With the Toy Story 5 Explore & Learn Lilypad, kids can enter The Pond to chat with their favourite Toy Story characters and jam along to Lilypad's playlist with techno, rap and ribbits. Children can also explore and learn letters, colours, numbers and more with educational games. They can also practise letters and word associations using the full QWERTY keyboard and build number sequence skills using the 10 number buttons. Consumers can also click on the emoji buttons for fun animations and sound effects, and press Woody, Jessie or Buzz buttons to receive virtual messages from them. When Lilypad's feet are twisted around, users can watch her eyes spin.
Also joining VTech’s line-up is the Toy Story 5 Woody Learning Watch. Kids can flip open the 3D Woody cover to access 10 cool clock faces featuring their favourite Toy Story characters. Consumers can also build timetelling confidence with a stopwatch, timer and alarm, and learn hand-eye coordination, shapes, patterns and more with four fun learning games voiced by Woody himself.
Consumers can also take learning to infinity and beyond with the Toy Story 5 Buzz Lightyear Learning Watch. They can flip open the 3D Buzz cover to access nine cool clock faces featuring favourite Toy Story characters. Kids can also build time-telling confidence with a stopwatch, timer and alarm and learn basic maths skills, Spanish numbers, patterns and more with four fun learning games voiced by Buzz himself. Ideally sized for little hands, this gadget provides on-the-go learning fun with style.
Another addition is the Toy Story 5 Learning Phone. Kids can press the Jessie, Woody and Buzz buttons to play fun learning games with character animations. They can also practise hand-eye coordination, visual awareness, basic maths skills, shapes and Spanish. Users will also be able to select Lilypad, Smarty Pants, Snappy and Atlas apps for even more interactive activities, and explore the map, solve challenges and snap photos of the toys. They can also chat with the phone button using the 10 number buttons to dial and control the music, ringtone and screen with additional settings.
Also launching is the Toy Story 5 Buzz Lightyear Game & Go. With six exciting learning games, children can help Buzz rescue his friends, build a toy house for Bonnie and crack top secret codes with Buzz's laser. They can explore key early learning concepts like phonics, numbers, counting, shapes, logic and more – all through engaging gameplay, favourite Toy Story characters and interactive challenges that keep little learners coming back for more. Kids can also watch Buzz and friends zoom into action with cool animations. Built with a kid-friendly D-Pad and action buttons, this handheld game helps build fine motor skills and hand-eye coordination while playing.
Igloo Books and Studio Press
www.bonnierbooks.co.uk | kate.griffiths@bonnierbooks.co.uk | customerservice@igloobooks.com
Igloo Books’ range of Disney Pixar Toy Story 5 products is ideal for a post-cinema treat. Releasing in best-selling formats, these products allow children to re-immerse themselves into the world of Toy Story and explore more stories from the whole gang.
Kids can get creative with two new sticker books featuring Woody, Buzz, Jessie and all the toys. Giant Stickers is packed full of playful activities, games, puzzles and stickers, plus one giant sticker. Sticker Scenes is ideal for creative little ones who love to decorate. Featuring scenes from Toy Story 5, children will be encouraged to use the 50+ stickers included to decorate the scenes however they’d like.
Added to the range are also two new colouring books that are great for screen-free fun. Ultimate Colouring is a whirlwind colouring adventure with copy colouring, part-colouring, poster colouring and more all packed inside one book. With over 70 pages of colouring, there is hours of fun to be had inside. Giant Colour Me Pad offers children even more space to get creative and have fun as they colour and decorate characters and scenes from Toy Story 5. Also featuring over 50 stickers and a carry handle, this is ideal for on-the-go fun.
As well as Igloo’s range of playful products, it’s also introducing two new story books to accompany the launch. Sheriff Jessie follows the story of Toy Story 5 from Jessie’s perspective and is ideal for ages 4 and up. Packed full of illustrations, this is a bedtime story that will send little ones off to sleep. The Junior Novel is for a slightly older reading age; the simple and easy-to-read text offers children ages 6 and up a chance to build their confidence in reading with a story they are familiar with.
Studio Press is thrilled to be publishing a new search-and-find offering to coincide with the release of the new Disney Pixar Toy Story film, expanding its growing Disney Pixar publishing programme which includes an illustrated retelling of the first film, Disney Pixar Modern Classics: Toy Story, which published in 2024 and features paintings, sketches and concept art from the original Pixar Studio artists.
The new search and find appeals to generations of Disney Pixar Toy Story fans, bringing together scenes from all five films and placing readers within the franchise world. Families can scan locations like Andy's Room, Sid's Room, Bonnie's Room, Pizza Planet and many more in an interactive search for Andy and Bonnie's favourite toys as well as other hidden characters and objects.
The book will publish 4th June 2026 and will be supported by a robust digital marketing strategy and creator campaign, with key POS items on offer to support sell-through.
Simba Smoby UK
01274 765 030 www.smobytoys.co.uk sales@simbasmoby.com
There’s great anticipation for the new Disney and Pixar film Toy Story 5, and fans can expect great things from Simba Smoby. Jada’s signature NanoFigs Blind Bag range is a high-value line that will soon include new Toy Story-inspired figures. For die-cast fun on a larger scale, there will be four new Toy Story 5 Single-Pack 2.5" figures to discover. With incredible detail and iconic character poses, these Buzz, Woody, Jessie and Bullseye die-cast collectibles will be on fans’ wish lists.
The Jada RC range also includes vehicles inspired by the fan-favourite franchise. Fans can take the action off screen and get ready for highspeed, dynamic stunt adventures with the 1:32 Turbo Buggy. Or they can add fun on a larger scale with the 1:24 Turbo Buggy with Buzz Lightyear figure. This brings the fun into the fast lane with kid-friendly steering with forward and reverse turn modes.
Meanwhile, Simba’s Disney plush range will see a new Toy Story 5 assortment added, which will bring five 25cm plushies to collect: Woody, Jessie, Bullseye, Buzz and the new character Mr Smarty Pants.
