Furniture News 438

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Editor's comment

“How have supply chains evolved following this upheaval? Have they changed for good, or reverted to form?

Back in the early 2020s, a global pandemic changed everything, and our industry faced a cruel irony – demand for home goods soared, but most were unable to meet it. Factories shut down, borders and shipping routes closed, and the shortcomings in every supply chain became painfully evident.

Importers were the hardest hit, but local manufacturers, unable to secure vital material and component supplies, struggled too.

As the economic realities became clearer, many looked around for alternative sources and new routes to market, recognising that the post-Covid world would require greater flexibility. Some onshored, others nearshored. Some looked to Eastern Europe, others established sources outside of China. From p16, several businesses explain how their supply chains have evolved following this upheaval – have they changed for good, or reverted to form?

It’s a timely question, as the annual Far East furniture exhibition circuit kicks off, beckoning intrepid buyers to explore the region’s wares and manufacturing capabilities, from China to Indonesia. I’ll be trading Sussex drizzle for Malaysia’s humid climes as I wing my way back to Kuala Lumpur’s MIFF show – a barometer of international demand and the local industry’s evolution, and a great opportunity to discover new perspectives.

For those who like their supply chains a little closer to home, there’s the Furniture Component Expo (p40), which has quickly established itself as a key outing for British furnituremakers, and promises an even greater focus on collaboration and innovation at this year’s edition.

And no, we haven’t forgotten all those buying opportunities that have already taken place. You’ll find highlights from INDX Furniture (p32) and Spring Fair (p36), and a sizeable report from the year’s main event, the January Furniture Show (p44).

Most agreed that quality business connections were in abundance at JFS, and those who engaged with the various networking, learning and social events there appreciated the value of doing so.

The Monday night saw some 350 guests don their glad rags for the inaugural Excellence in Furniture Awards – a bold, bombastic celebration of industry camaraderie, delivering a roster of very worthy winners (read all about them from p46). Well done to The Furniture Shows team for creating such a great atmosphere (and kudos to the guests that weathered the worst of host Scott Bennett’s cutting jokes!).

Also in this month’s issue, we’re exploring aftersales, care and repair, including viewpoints from regular contributors Natalia Samodina and Clare Bailey (from p96).

Thinking back to the pandemic for our sourcing feature reminded me how much context matters, so you’ll find our first summary of the issues dominating our headlines five and 10 years ago (p28).

In 2024, HSL added a more contemporary string to its bow in order to attract younger shoppers, and now LIVHOME has found its feet, we ask the group’s commercial director Leanne Eastwood how it aligns with her original vision for the brand (p10).

Next month will see voting recommence for our own Readers’ Choice Awards, and preparations laid for a follow-up to our extremely popular Long Eaton – Furniture Hub supplement. If you operate in or around Long Eaton, get in touch now to get involved.

Until then, may your sourcing be savvy, and your shopfloors sing.

Paul Farley

20 - 21 MAY 2026

Discover leading brands, explore new product ranges and connect with retailers who face the same challenges as you.

From independent furniture stores to national chains, The Spring Furniture & Bed Show is open to all furniture trade customers.

Register now to secure your place.

Discover more: springfurnitureshow.co.uk

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Dreams expands in the North East

Dreams has expanded its footprint in the North East to meet growing demand, with the opening of a new distribution centre and store in Sunderland.

The investment brings together a new retail location at Pallion Retail Park and a dedicated distribution centre on the same site. The Sunderland store, which opened in December 2025, spans almost 9,000ft2 of retail space, showcasing Dreams’ full range of mattresses, pillows, bed frames and bases. The store has created five new roles for retail

professionals in the local area.

Adjacent to the store, the new distribution centre commenced operations on 4th February. At just under 9,000ft2, the centre will expand Dreams’ regional stock capacity, improve product availability and support shorter lead times for customers across the North East. It runs six days per week, Monday to Saturday, and has created 11 new jobs, bringing Dreams’ total number of UK distribution centres to 13. These openings form part of a wider programme of store and distribution investments that began in late 2024 and will continue through 2026.

Jonathan Hirst, CEO, says: “We’re really pleased to be growing our presence in the North East with our Sunderland distribution centre and nearby store. We know how important it is to try before you buy when choosing a bed, and how much people value fast, reliable delivery once they’ve made that decision. It’s an important investment for us, and part of our wider ambition to help more people across the UK get a better night’s sleep.”

Nick Scali reveals UK H1 progress

Furniture retailer Nick Scali has reported its results for the half year ended 31st December 2025, reporting a statutory net loss after tax in the UK in line with forecasts, at A$5.6m (£2.9m), reflecting lengthy store closures during the half associated with its refurbishment and rebranding programme (the application of accounting standard AASB16 increased the loss but had no cash impact).

Anthony Scali, executive chair and CEO, says: “The first half delivered solid sales and profit growth in Australia and New Zealand (ANZ) with good progress made in the UK as the completion of store refurbishments and rebranding contributed to improvement in written sales orders. Statutory net profit after tax for the group was up 36% on the prior year, reflecting 13% growth in sales revenue in ANZ and the improvement in gross profit margin in both the UK and ANZ.”

UK written sales orders during the half amounted to A$21.7m (£112.6m). While this was a 12.8% increase on sales orders YoY, the retailer says

“comparatives for the period are not representative of trading due to numerous store closures for lengthy periods for store refurbishments”. It achieved revenues of £9.1m (down from £14.8m in H1 FY25), also impacted by store closures during the half. UK gross margin was 59.2%, significantly above the comparative period’s gross margin of 45.1%.

Operating expenses stood at 5.6m. Excluding currency movement, these were in line with H1 FY25, with savings in employment and property costs offset by increased marketing spend, says the retailer, adding: “A number of new stores are currently in negotiations, with a strong focus on growing the store network. With the majority of the store refurbishment programme now complete, we have seen improvement in written sales compared to the prior year. Total January written sales were A$6.7m (£3.5m), and the four Nick Scali-branded stores that were trading in January FY25 achieved LFL sales growth of 32% in January FY26.”

Laura James to relocate to new Midlands HQ

Laura James is moving to new 217,785ft2 headquarters at DIRFT, one of the Midlands’ key logistics hubs. The move marks the company’s first major real estate transaction. The retailer says the build-to-suit project, developed in partnership with Prologis UK, will allow it to consolidate its distribution operations, enhance its customer offering and invest in a larger workforce.

CEO Matthew Talbot comments: “We needed a new distribution facility that allows us to improve speed of service and enable the business to

continue to grow at a fast pace without operational constraints. We chose a location that would drive efficiency across our UK supply chain. With strong transport links, proven sustainability credentials and flexibility all key to our decision, Prologis helped us find the ideal solution at DIRFT.”

Construction started in September, with the base build expected to take nine months. Laura James will exit its current Sheffield facility in June, with the new facility expected to be fully operational from September 2026.

Fishpools has established a 4,000ft2 display space at Fenwick in Brent Cross, London.

Kave Home, a Spanish furniture, sofas, lighting and home accessories brand, has opened its UK flagship showroom at Redbrick.

Sunpan is entering the UK market via an exclusive distribution partnership with Libra Interiors.

Dunelm has appointed Laura Harricks (ex-Ocado Retail, Monsoon Accessorize, Currys) as chief customer officer, and Caroline Angell (ex-Kingfisher, Currys, Sainsbury’s) as chief people officer.

Marks & Spencer has opened its brand-new 83,000ft2 flagship store at SouthGate, Bath, relocating from its previous Stall Street location.

The National Bed Federation has produced a new puppet testimonial video featuring UK bed retailers.

The Original Factory Shop, founded in 1969, went into administration at the end of January, putting some 1,180 jobs at risk. Administrator Interpath says the closure was brought about by adverse trading conditions and higher staff costs arising from Government policies.

Wolf Components’ director and co-founder Anthony Joyce has been appointed chairman of the Manufacturing Guild Mark.

One Call Furniture has launched One Call Components, a UK-based manufacturing division created to support volume users of woodbased panels.

Westwing, the online platform for “curated interiors and inspiration” founded by ELLE’s Delia Lachance in 2011, has launched in the UK, its 23rd European marketplace. Alongside its own collection, it offers design brands such as Gubi, Ferm Living and Marimekko.

Silentnight has become the official sleep partner of Manchester City FC.

The Very Group has announced the extension and renewal of its key debt facilities, securing long-term funding to 2029 and beyond.

The National Bed Federation is collaborating with DigiProd Pass on a pilot programme exploring the use of Digital Product Passports (DPPs) in the UK mattress and bed sector.

The John Lewis Partnership has announced a £108m investment in partner pay. Of this, nearly 90% is voluntary, representing spend beyond the requirements of the National Minimum Wage.

Ercol Furniture has promoted supply chain manager Sarah Sweeting to the newly created position of director of supply chain and customer services, as of 1st June. Ian Peers’ role will change to manufacturing operations director.

Wayfair Inc reported a total net revenue of $12.5b for 2025 (up 5.1% YoY), with international net revenue up 0.4% to $1.5b. Its gross profit was $3.8b, yet it made a net loss of $313m – an improvement on the previous year’s $492m loss.

The Cotswold Company plans to launch its first London showroom, at 27 Thames Street in Kingston, at the end of this month.

Oak Furnitureland goes beyond “turning point” year

Oak Furnitureland says it has made “significant strategic and operational progress” in the seven months to 31st January 2026, returning to profitability (EBITDA) on the basis of the last 12 months.

The retailer has announced LFL sales growth of 5%, attributing the performance to the development and expansion of new furniture ranges, alongside improvements across both its retail and online estates.

The company, which operates 69 showrooms across the UK, says it continued to gain market share in a “broadly flat” market, after innovating its range and diversifying into new categories beyond traditional solid wood cabinetry, while making its brand more accessible through the introduction of a new lower-threshold, no-deposit IFC offer.

Oak Furnitureland says its showroom refresh programme is also well under way, with half of the estate on track to be completed by the end of the

FY, and that it has delivered an encouraging uplift in performance so far. It is targeting several new showroom openings this calendar year, following the launch of its 17,000ft2 site on Alvis Retail Park, Coventry last September.

Enhancements to the customer journey drove LFL growth online, with acquisition and targeting improvements increasing media ROIs.

In its full-year accounts for the 12 months to 30th June 2025, group revenue rose 2% to £240.5m (from £236.1m in 2024). Operating losses were reduced by 66% to £4.2m, thanks to improved margins and ongoing operational efficiencies.

CEO Alex Fisher (pictured) says: “Last year was an important turning point for the company and shows our growth strategy is working. Our objective to take our brand beyond cabinetry and into the whole home, innovate our ranges, and make our offer more accessible to even more customers is now starting to deliver. We are further encouraged by the first seven months of this financial year which are marked by a return to profitability and continued market share gain.”

Sterling pays tribute to founder

George Knowles Sr, the founder of Scottish furniture retail business Sterling (now Sterling Home), passed away on 20th February.

George’s grandchildren Murray, Euan and George, who work in the family business, shared the following with their team: “Many of you will have known him personally or worked with him over the years, so we know this news will mean a great deal to many across the business, not just to us as a family.

“Retail was in his blood. His grandfather founded Knowles House Furnishers, where he later took over from his father, and in 1974 he started Sterling, gradually stepping back from the old business as the new one grew.

“From those early days in Tillicoultry, he built something that became part of communities across Scotland. In the late 1980s he handed leadership to his son George and, after his sad passing in the

early 2000s, the business continued through the next generation of the family, including his daughter Lesley Graham and those of us who followed. That continuity always meant a great deal to him.

“Those who worked with him will remember him exactly as he was. Straight talking, sometimes blunt, always determined, and deeply caring about people. Many will also remember the unmistakable sound of him clearing his throat somewhere in the building, the early warning that he was on his way and you’d better know your numbers.

“We know the business has gone through a lot of change, and retail is evolving faster than it ever has. We haven’t always got everything right, and we won’t pretend we always will, but we have a great business here because of the people in it. We’re determined to do him proud, and we can only do that because of all of you.”

IKEA explores store diversification

IKEA plans to open a new Decathlon store within IKEA Croydon this spring. The Decathlon store will be a standalone unit with a dedicated customer entrance, spanning 1,188m2 of retail space within the 25,000m2 IKEA store.

IKEA says the move will see IKEA Croydon become “a one-stop shopping destination for lifestyle needs where customers can be inspired and design and create their dream home spaces at IKEA, alongside discovering new sporting passions and the joy of being active at Decathlon”.

This is the first time the retailer has hosted

another global brand in one of its ‘blue boxes’. Javier Quiñones, commercial manager at Ingka Group IKEA, says: “Our ambition is to become as accessible as ever and give customers more reasons to visit us wherever they are on their home journey. By testing new ways of using our retail space together with other retailers, we want to further evolve our stores into inviting destinations that reflect what customers want today –convenience, inspiration and an expanded offer.” Similar co-operations have been announced in other IKEA markets including Austria and Sweden.

the Advanced 3000 Pocket Spring System with a sumptuous blend of wool, bamboo, alpaca, and flax, creating an exquisitely comfortable and indulgent sleeping surface with exceptional support.

highgrovebeds.co.uk

New standards

In late 2024, ergonomic furniture vertical HSL launched LIVHOME, a contemporary retail brand targeting a younger audience, opening its first store on Racecourse Retail Park in Liverpool. The group’s commercial director Leanne Eastwood led the brand’s development, setting out to disrupt the market’s “mundane, mediocre and confusing” approach to product and service”. Just over a year on, Furniture News asks how her mission is going …

LIVHOME has been open for just over a year now

– are you happy with its progress? We’re absolutely delighted with the progress LIVHOME has made in its first year. Turnover has been very encouraging, but more importantly, the customer feedback has been exceptional.

What really stands out is the experience our team delivers. We set out to create a different kind of furniture store – one that blends design, comfort and expertise – and I genuinely believe the level of service and understanding customers receive is among the best in the sector. For us, success isn’t just about sales – it’s about redefining what a comfort-led retail experience should feel like.

How do you feel the brand sets, in your words, “new standards” in furniture retail?

LIVHOME sets new standards in two areas – the customer journey and our approach to comfort. We’re building on more than 50 years of HSL knowledge around ergonomics and posture, but presenting it in a contemporary, lifestyle-driven environment.

All LIVHOME staff receive the same training as HSL teams, including input from occupational therapists. That means we’re not just selling stylish furniture –we’re helping customers find pieces that support the way they live, today and in the future.

The new standard, for us, is that comfort is no longer an afterthought. It sits at the centre of design, retail and the overall customer experience.

What’s been the most exciting part of the brand development journey?

Seeing the concept come to life. Every time I walk into the showroom, I feel proud of what the team has created. We’ve shown that comfort-led furniture can appeal to a much broader demographic, and that it can

be both aspirational and practical at the same time. Retail should be about people, not just products. Hearing customers’ stories, understanding how they live, and sometimes celebrating their purchase with a glass of Champagne reminds me why we’re doing this. We’re not just selling furniture – we’re helping people live better at home.

As a product specialist, what’s been the most challenging aspect for you of taking the lead on this project?

Probably wearing two hats. I’ve spent most of my career focused on the 55+ market, so shifting mindset and creating a proposition that appeals to a younger, more design-conscious customer has taken time. But it’s also been incredibly rewarding. It’s pushed us to rethink everything from product design to store layout and brand tone, while still staying true to our core expertise in comfort.

Take us through the store’s set-up and contents … The store is a curated mix of the best British and

“We’re helping customers find pieces that support the way they live, today and in the future

“Retail should be about people, not just products

European brands alongside our own exclusive ranges. You’ll find clinically proven supportive models from HSL, contemporary Italian recliners, and beautifully crafted British sofas.

Our in-house manufactured bed frames work seamlessly with leading British mattress partners, and we also have a dedicated Carpe Diem studio at the luxury end of the market. The aim is to create a complete, comfort-led home environment rather than a collection of disconnected products.

Any personal favourites?

I have a soft spot for the Harper range. It combines beautiful detailing, such as the glass elements in the coffee table, with a wide fabric selection that allows it to be tailored to almost any home. It really captures the LIVHOME philosophy of style meeting comfort.

I also love the Sloane. Its elegance, luxury

fillings and more than 500 fabric choices make it incredibly versatile.

What role does technology play in the LIVHOME shopping journey?

Technology plays a supporting role. Our focus is always on a guided, human-led experience, but digital tools help enhance that journey.

Customers can visualise fabrics, configurations and finishes in-store, and our systems help the team make tailored comfort recommendations. As we move into ecommerce, technology will allow customers to explore and configure products at home while still benefiting from our comfort expertise.

Long term, we see technology helping us personalise comfort even further, using data and insights to match customers with products that genuinely suit their bodies and lifestyles.

What does your balance of brands and white-label product look like?

It’s roughly a 50/50 mix. Our own-manufactured ranges give us speed, flexibility and the ability to design specifically for the LIVHOME customer. But brands are equally important – they bring credibility, innovation and footfall.

The combination allows us to create a curated, design-led offering rather than a traditional own-label furniture environment.

Can you name-check any suppliers you’re working particularly well with, and explain why?

We work very closely with partners such as Hypnos, Ekornes and Nicoletti. They all share our focus on quality, comfort and customer experience, and they’ve been very supportive of our growth journey. We look for suppliers who understand the environment we’re trying to create. It’s not just about

the product – it’s about how it fits into a complete comfort and lifestyle story.

How do you source new lines, and are there any notable gaps?

Our starting point is always the customer. Today’s consumer is looking for both form and function. People are more aware of posture, wellbeing and long-term comfort than ever before.

We believe prevention is better than cure. Furniture should support the body, not just look good in a showroom. Our aim is to set new standards in comfort-led living, and that will continue to shape the ranges we introduce.

How are you marketing the business to potential customers?

Our marketing is focused on lifestyle, comfort and experience, rather than purely price. We use a blend of digital channels, local activity and targeted print to reach a 35+ audience.

We also see the store itself as a marketing tool. The environment, the service and the brands all work together to create a destination that customers want to talk about and return to.

Does LIVHOME wholly complement HSL, or is there a threat of cannibalising business?

It absolutely complements HSL. LIVHOME attracts a younger, 35+ demographic, while HSL remains focused on the 55+ customer. If anything, LIVHOME allows us to build lifetime value. We can start relationships earlier, build trust and understanding, and support customers as their comfort needs evolve over time.

How does the existing HSL operation benefit LIVHOME?

The benefits are huge. HSL gives us decades of expertise in comfort, ergonomics and customer care. That knowledge is the foundation of everything we do at LIVHOME.

The brand allows us to engage customers earlier in life, but with the same principles. It’s about creating a long-term relationship with comfort, rather than a one-off purchase.

How do you manage to juggle both roles?

I genuinely love what I do. I love furniture, I love working with customers, and I enjoy building something new. Knowing how much LIVHOME can benefit HSL makes the juggling easier.

But ultimately, it’s a team effort. We’ve got strong teams both in-store and across HSL, and that support makes a huge difference.

What are you most proud of about the business?

The team, without question. Launching a brand-new business while continuing to grow HSL is no small task. Everyone has embraced the challenge, and there’s a real energy and belief behind what we’re doing. That shared commitment is what’s made the first year such a success.

Where is LIVHOME going next?

Watch this space. Our ecommerce platform will launch in the next couple of months, which is a major step forward for the brand.

We’re also planning concessions within selected HSL stores, alongside new standalone openings in 2026. The long-term vision is to build a national, comfort-led lifestyle brand that changes the way people think about furniture.

We don’t just want to sell sofas and beds. We want to lead a shift towards homes that actively support wellbeing, posture and everyday living. That’s the real opportunity for LIVHOME.

www.livhome.co.uk

“We want to lead a shift towards homes that actively support wellbeing, posture and everyday living

Providing certainty in an uncertain market

This year marks 11 years since Furniture To Go established its Portsmouth distribution hub, a milestone that it says reflects resilience, operational discipline, and a long-term commitment to supporting UK furniture retailers.

In a market that continues to demand greater speed, lower risk and stronger availability, stability has never been more valuable, says Furniture To Go: “Retailers are increasingly aligning with supply partners who can hold stock locally, fulfil quickly, and remove friction from the buying process.

“From our Portsmouth warehouse, we now stock more than 1,800 product lines available for next-day delivery. With no MOQs and a cashflow-friendly model, our partners can react to real customer demand rather than commit to deep forward ordering.

alone is no longer enough. Execution is what separates retailers who grow from those who simply maintain. That is why we focus on doing the hard work for our partners. Live stock feeds, seamless CSV integrations, PoS materials, marketplace-ready content, and comprehensive digital assets come as standard.

Fast fulfilment, including drop-ship upholstery and two-person delivery options, helps retailers enhance the customer experience without increasing operational strain.

“Agility is becoming a defining competitive advantage

“A key strength behind this model is our portfolio of longstanding European manufacturing partners including Actona Group, Tvilum, Meble Wojcik and Forte. Each brings distinct design expertise and manufacturing scale, but together they enable us to offer retailers something increasingly important –dependable choice without supply complexity.

“Recent range expansions reflect how homes and shopper expectations continue to evolve.

Adaptable dining tables, including resizable formats, support modern multifunctional living spaces. Glass coffee tables introduce lighter visual appeal, while refined bedside collections deliver the consistency today’s consumers expect from co-ordinated interiors.

“However,” notes the supplier, “strong product

“Simply put, our role is to make furniture retail easier. As the industry moves further into 2026, agility is becoming a defining competitive advantage. Retailers who protect cashflow, stay operationally lean and align with supply partners capable of moving at speed will be best positioned to capture demand when it appears.

“After 11 years in Portsmouth, our strategy remains clear – continue investing in UK stock, deepen our manufacturing partnerships, and provide the reliability retailers need to trade with confidence. Because in a market that never stands still, certainty is a powerful advantage.”

www.furniture-to-go.co.uk

REFINED STORAGE!

Sourcing evolved

Where do you get yours? Whether you opt for locally made, imported, or a hybrid approach, furniture buying has never been a perfect science – and recent geopolitical disruptors including Brexit and Covid-19 have only made the landscape more uneven. This month, Furniture News is exploring to what extent various operators have adjusted their supply chain in response …

However well-established and resilient a business’s supply chain, it is never immune from a well-placed spanner in the works.

On 31st January, 2020, the UK withdrew from EU. Just three months later, the nation’s households were locked down in an attempt to halt the spread of a particularly virulent coronavirus.

These notable spanners – and everything that came around them, and since, from surging freight prices to foreign wars, material shortages, tariff threats and fresh Government policy, have certainly kept furniture buyers on their toes. To onshore or offshore? And, if the latter, is it enough to stick with the traditional trading partners?

While many have been forced to reassess their product sources and suppliers, there are also signs of buyers returning to their more established buying patterns and habits – albeit while keeping a wary eye on the news channels.

Here, we ask some of our regular contributors how the impact of external pressures such as Covid-19 and Brexit have affected the product/component selection they buy and sell. Has the balance of Britishmade and imported goods they offer changed, and if so, why? Does the country of manufacture truly matter to the average consumer? What new approaches does today’s economic climate warrant?

Clare Bailey (The Retail Champion)

Covid and Brexit both ripped up the old playbook. Many retailers I work with were forced to find closer suppliers, reduce dependency on Asia, and balance British-made with imported ranges to protect lead times. Consumers increasingly care where things come from – not just for sustainability, but for trust and certainty. Nearshoring, dual sourcing, and flexible supply routes are no longer ‘nice to have’ – they’re survival basics.

“Nearshoring, dual sourcing, and flexible supply routes are no longer ‘nice to have’ – they’re survival basics

Jan Duckworth (MD, Cox & Cox)

The last few years have definitely brought shifts in how we source and select products. Like everyone else, we faced significant challenges during Covid with disrupted supply chains, longer

Steve Pickering (CEO, Sussex Beds)

Covid and Brexit both disrupted our supply chains, but in different ways. Covid tested resilience, while

lead times and rising costs, and yes, Brexit added another level of complexity.

We’ve tried to see these challenges as an opportunity to evolve, and today our approach is more intentional and more resilient.

We’ve deepened our commitment to Britishmade furniture, working closely with skilled UK manufacturers and craftsmen to bring our exclusive range of bespoke sofas and other upholstered pieces to life. This gives us greater control over quality and timelines and allows us to offer our customers more flexibility and customised options. Customers like to know the story behind what they buy – the heritage, the sustainability and the promotion of homegrown talent.

Of course we still source internationally –we’ll travel any distance to discover exceptional materials and innovative designs – but we’re always selective with our partnerships. We seek out suppliers who share our values in terms of craftsmanship, transparency and longevity.

We believe many customers do care where their furniture is made, particularly when it comes to quality, ethics and sustainability. While beautiful design will always be at the heart of what we do, provenance is becoming just as important to customers in the luxury market. So, we will be continuing to explore different manufacturing partnerships both at home and abroad as part of our ongoing commitment to offering thoughtfully made, timeless pieces.

Brexit added complexity. Combined, they forced us to look hard at where we buy from, who we trust, and what matters most in those decisions.

Before the pandemic, a larger portion of our stock came from overseas. Post-pandemic, we’ve shifted towards British-made suppliers. That wasn’t just about convenience – it was about reliability, communication and values. Local manufacturing gives us shorter lead times, greater flexibility and more control. And, increasingly, customers are asking where things are made. Sustainability, quality, and even just a sense of ‘buying British’ all resonate more than they used to.

That said, imported goods still have a role. Some components or designs simply aren’t available domestically at the right scale or cost. It’s about balance – managing risk while staying competitive. Going forward, we’re exploring partnerships that bring together the best of both worlds – UKbased assembly using globally sourced parts, or co-developing ranges with suppliers who can be agile and transparent. For us, it’s not about ‘Made in X’ as a badge, it’s about ‘Made responsibly, delivered reliably.’

Victoria Knox (buying and merchandising manager, Mattress Online)

The pandemic forced many furniture businesses to reassess their product sources. Many chose or were forced to find new suppliers, sometimes in completely different parts of the world.

At Mattress Online we work closely with, and support, many British bed manufacturers. During the Covid-19 pandemic, having those strong relationships with our British suppliers meant that we could be reactive to the increase in demand in our sector, and therefore be able to secure stock quickly to meet that demand.

We are proud to say that a huge majority of our products do fit within the British-made category, with only 15% of our current online mattress offering being imported. Although we’ve seen an increase in sales of foam-based rolled-up mattresses over the last few years, which are predominantly manufactured overseas, we have still sourced a greater amount of new products from our British suppliers.

One of the huge benefits is manufacturing lead time. We offer ‘next-day’ delivery to most parts of the UK, and even though we are stockists, being able to have shorter manufacturing lead times is a huge advantage.

The convenience of being closer in proximity to the factories not only means quicker transit times, and consequently lower carbon emissions compared to imported products, but also that we can easily arrange visits with our suppliers when necessary.

At Mattress Online our carbon footprint is important to us – we’ve had to take this into account when sourcing and expanding our product offering, as it’s well known that imported products significantly contribute to this.

The bed and mattress market is more competitive now than ever, so from a commercial aspect it can be more beneficial to import from overseas if buying in bulk. We work with some state-of-the-art factories with endless capabilities for bespoke projects, often at more competitive pricing than British factories.

One of the challenges importers still face, however, is with unforeseen vessel delays and fluctuating charges. This was unpredictable during and after the pandemic – and again with Brexit – and is therefore something that has to be considered when buying from overseas, along with careful planning and forecasting.

I do think consumers in the UK are more conscious now than ever when it comes to where and how products are made, with an emphasis on product sustainability, for example. Some of the manufacturers that we work with already use Carbon Passports on their products to detail the origin, carbon footprint and components of their mattresses.

As part of our company sustainability promise, we are always striving to do more, and one of our focuses is on sourcing products from manufacturers that are like-minded in this area.

“It’s about balance –managing risk while staying competitive

“Consumers are rather apathetic about the country of origin of their furniture

Peter Harding (MD, Fairway Furniture)

The early stages of the pandemic were a time when none of us really knew what to do, but we had to make the most of the opportunities that arose. As a business that directly imports containers from the Far East, the flow of goods in kept coming through the first lockdown, so we brought in a skeleton staff to receive and process these, then wait until we were allowed to start delivering to customers again.

Our overall product range mix was not particularly impacted by the pandemic. We found customers more than happy to wait the extended lead times required for imported product and little (if any) increase in demand for British-made product. However, what the pandemic did do was make us reassess all the suppliers we were dealing with and ensure that we had no major issues with overreliance on one.

My view is that overall, consumers are rather apathetic about the country of origin of their furniture, but instead much more focused on the quality and price. If they find the right product for them, that they feel is well made, it really doesn’t matter if it’s made on the other side of the world or across the road from their house.

Imported product is often seen as very cost

effective, even when allowing for the fluctuations in currency and shipping costs, when compared to British-made, though there are plenty of great UK-based suppliers delivering superb product.

The bout of post-pandemic inflation saw prices rise very quickly across the globe and the differential between imported and Britishmade product, most notably in upholstery, has narrowed. This has meant consumers find it easier to justify the jump to a UK branded supplier’s range than, for example, in 2019, and we have seen the proportion of our product sold that is British-made increase in the past three years. This impact has weakened as shipping costs have moderated and exchange rates have become more favourable, however.

Brexit did have an impact initially as new routines for product coming across the Channel were developed and settled into. We saw lead times extend and prices move upwards a little, but as it was all while within the wider sphere of influence of the pandemic, it is probably very difficult to accurately assess the impact.

The Made in Britain campaign has done a fantastic job of highlighting product made more locally, and with almost all our beds made in the UK, we are proud to support British manufacturers. However, the systemic problems in the UK labour market, married with the anti-business and high tax philosophy of the Government elected in July 2024, have certainly not helped the competitiveness of UK manufacturers at all.

If the country is to be serious about becoming more self-sufficient with a strong domestic production capacity, we need to see a fundamental shift in the desire of the UK population to work, and for us as a nation to become massively more productive. The current reliance by many on the state will not deliver growth under the current Government and I believe this will only serve to increase reliance on imported product once again in the coming years.

Our current buying philosophy is to make sure we have the best products for our customers at prices we feel are fair and affordable to them. If that means more British products, then that is a sign that as a nation, we are doing something right.

Tariffs, trade wars and strategic edge

On New Year’s Day, the US paused its scheduled tariff increases on upholstered furniture, cabinets and vanity units, and many in the UK’s residential property market –and in the furniture businesses that service it – breathed a sigh of relief. Yet, warns Benjamin Hall, the founder of FF&E procurement and interior design specialist Loft Living Global, they should not drop their guard, as wider disruption across the international buying landscape proves that this latest example of supply chain volatility is no isolated incident …

By Benjamin Hall

Here’s a sentence I never thought I’d write – the White House just gave the furniture industry a new year’s gift.

On January 1st, scheduled tariff increases on upholstered furniture, cabinets and vanities – set to jump from 25% to 30% on upholstery and 25% to 50% on cabinetry – were paused for an entire year. Cue collective sighs of relief from procurement managers across the living sector.

But before we all crack open the Champagne, let’s talk about what this really means for the UK and globally as we navigate 2026 and beyond.

Spoiler alert – if your takeaway is ‘great, everything’s fine now,’ you’re missing the bigger picture entirely.

environment. And for UK-based operators, the complexity multiplies exponentially.

We’re not just dealing with US tariff policy. We’re navigating post-Brexit customs procedures, EU import regulations, fluctuating sterling exchange rates, port congestion at Felixstowe and Southampton, driver shortages, and energy price volatility affecting manufacturing costs. Oh, and the global shipping disruptions that seem to arrive with seasonal regularity now.

PLEASE NOTE: This article was originally published on 7th January, 2026. Although the US tariff framework has since changed, its message remains relevant

What this tariff pause actually signals is that we’ve entered an era where supply chain volatility isn’t the exception, it’s the baseline. And the operators who’ll thrive aren’t those with the biggest internal procurement teams, but those who’ve partnered with specialists built specifically to navigate this chaos.

Why UK operators need a global infrastructure

Here’s what 22 years of furnishing more than 250,000 properties across the living sector has taught me – the days of predictable, stable global supply chains are dead and buried. What we’re seeing now isn’t a blip or an anomaly, it’s the new operating

That 5% swing on upholstery tariffs? Multiply it across 250 units at £8,000 per apartment and you’re looking at a £100,000 variance. Now multiply that across a pipeline of five schemes. Now factor in the cabinets and vanities where tariffs were meant to hit 50%. Now add in the opportunity cost of your team spending three months reworking specifications instead of focusing on leaseup strategies or site acquisitions.

The direct costs are painful. The indirect costs are crippling. Your finance team can’t forecast accurately. Your asset management presentations to investors now come with caveats and assumptions that didn’t exist 18 months ago. Your operational teams are fielding questions about why the desk chairs in Building B look slightly different from Building A (because you had to pivot suppliers mid-

“What this tariff pause actually signals is that we’ve entered an era where supply chain volatility isn’t the exception, it’s the baseline

project when tariffs shifted). And let’s be honest –everyone’s exhausted.

The hidden cost of going it alone

Most BTR (Build-to-Rent) and PBSA (Purpose-Built Student Accommodation) operators I speak with run lean internal teams focused on what they do brilliantly – identifying sites, securing planning, managing construction, and creating great resident experiences. FF&E procurement typically happens project-by-project, often through a roster of category-specific suppliers. One vendor for upholstery, another for beds, someone else for case goods, a different firm for lighting.

This fragmented approach worked fine when supply chains were stable and predictable. It’s spectacularly inadequate now.

Why? Because your internal team, however talented, cannot possibly monitor trade policy developments across multiple jurisdictions and product categories while also managing their day jobs. They can’t dynamically shift sourcing strategies mid-project without complete workflow disruption. And they absolutely cannot leverage the consolidated buying power needed to absorb or mitigate tariff shocks.

Here’s the uncomfortable truth – attempting to manage global procurement in-house during volatile times doesn’t save money, it bleeds value. Every hour your project managers spend researching alternative suppliers is an hour not spent on strategic growth. Every margin hit from reactive procurement decisions compounds across your portfolio. Every delayed handover cascades through your investor relations, marketing calendars, and operational planning.

It’s not a criticism. It’s just reality. You wouldn’t ask your lettings team to also handle structural engineering. So why expect your project managers to become trade policy experts, customs specialists, and global logistics co-ordinators?

What a supply chain specialist delivers

Let me tell you what happens at 8am in a factory in Ningbo when you’re overseeing a production run for 800 student bedrooms.

You’re walking the line with the factory manager, checking stitch tension on desk chair upholstery. You spot an issue with the foam density that wouldn’t be caught by standard QC protocols but you know from experience will create comfort complaints six months into the academic year. You stop the line. You work with the supplier to correct it. You adjust the

production schedule to avoid delaying shipment. None of this happens if you’re buying through intermediaries or relying on catalogue specifications. It certainly doesn’t happen if your procurement model is transactional tender exercises every 18 months. This is what choosing a true supply chain specialist actually delivers – and why it matters more than ever in volatile times.

If you’re developing homes for sale, furniture is effectively a marketing cost. Buyers will rip it out and make their own choices anyway.

The calculus is completely different in BTR and PBSA. Every piece of furniture is a capital investment with a 5-7 year expected lifecycle. Specification decisions directly impact maintenance costs, replacement schedules and resident satisfaction scores. The quality of a student’s desk chair influences their decision to renew next year. The durability of communal area furnishings affects your operational budget and your reputation on student forums. Getting it right the first time isn’t perfectionism, it’s financial pragmatism.

Building anti-fragile supply chains

The tariff pause buys time, but the Supreme Court is about to rule on broader trade duties that could reshape everything again. New administrations will bring new priorities. Manufacturing continues its gradual shift toward regionalisation and near-shoring. Sterling volatility will continue affecting import costs. UK port infrastructure will face ongoing capacity constraints. Smart operators aren’t just reacting to today’s headlines. They’re building supply chains that don’t just survive disruption – they thrive because of it. Here’s the counterintuitive truth – tariff uncertainty isn’t just a problem. It’s an opportunity to rethink how FF&E procurement fits into your broader business strategy, and to recognise when partnering with specialists creates more value than building internal capabilities.

Operators who treat furniture as a transactional cost centre will continue firefighting every time policy shifts, burning internal resources that should be focused on growth. Those who recognise it as strategic operations management – requiring specialist expertise, global infrastructure, genuine partnership, and UK-based accountability – will find themselves with a competitive advantage.

www.loft.co.uk

“Smart operators aren’t just reacting to today’s headlines

GETTING PERSONAL Wayne Robbins, Iconography

After graduating in law, Wayne turned his hand to research at recruiter Oryx Executive Search, before joining ecommerce and omnichannel specialist Iconography in 2003 and becoming a director soon after. Wayne looks after Iconography’s commercial side, developing new business and extolling the virtues of the agency’s OMNIS Retail software.

How might a child describe what you do? Sitting around looking confused.

What’s the biggest long-term challenge you face? Pivoting the business from ecommerce agency to a provider of online business systems for retail.

If you had 10 x your working budget, what would you spend it on?

International expansion.

What would be the title of your autobiography? He came, he saw, he played conkers.

What does ‘work/life balance’ mean to you? Increasingly getting to the gym a few times a week, delegation, and seeing the team grow and evolve.

Who’s been your most influential professional mentor?

A sales director in an executive search agency back in the late 1990s.

What advice would you give your younger self? Exercise more.

What’s been your best day in business to date? Filming a video for our OMNIS Retail software at Haskins Furniture.

What’s the biggest myth about our industry? That people don’t buy furniture online.

What should everyone in our industry either stop or start doing?

I wouldn’t presume to advise on this. However, I do think the smartest retailers have started to really understand the difference between selling furniture online and selling furniture in-store.

Where do you see the industry going in the next 5-10 years?

Experiential retail, with immersive visualisation of design-led room concepts.

What question do you wish we’d asked? How would you have answered?

Q: Who are the 10 best-known furniture brands among the UK general public?

A: Are furniture brands really brands at all?

www.iconography.co.uk

“The smartest retailers have started to really understand the difference between selling furniture online and selling furniture in-store

SPRING INTO ACTION

In April’s issue, we’re focusing on beds, furniture tech and components …

FURNITURE TECHNOLOGY: Charging ports?

Assisted motion? Temperature control and AV? We present the designs taking tech integration to the next level

INDX BEDS: Previewing AIS’ annual bed, sofabed and bedroom furniture showcase

FURNITURE COMPONENT EXPO: Which suppliers made their mark at the BFA’s annual component and services showcase?

BOOK BY FRIDAY 13TH MARCH

PLUS: Our groundbreaking Long Eaton supplement is back this May to cover the furniture businesses based in and around this hub of industry. Get in touch for details!

Contact Sam Horscroft on 07764 650655 or email sam@lewisbusinessmedia.co.uk

“THREE MONTHS SALES IN A MONTH!”

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Roll on the 19th Sale!”

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“Our second Greenwood Sale has generated around a quarter of a year’s sales in one month! Your Event Manager was brilliant, extremely professionalhe went above and beyond. I could not have asked for better!”

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“Our second Greenwood Sale has been very successful! We took the equivalent of a double January Sale!

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Forte expands into upholstered furniture

Fast-growing Polish manufacturer of self-assembly furniture Forte announced earlier this year that it had become the sole shareholder of Polish upholstered furniture and mattress manufacturer Specific – a move which marked another planned stage in the integration of the two companies (a process that has been under way for several years) and is now set to drive Forte’s expansion in the UK marketplace with its new additional offering of upholstered furniture

“We are strengthening our position as the bedroom furniture specialist

“Our goal is to offer our business partners comprehensive and coherent solutions within a single, efficient purchasing process,” explains the CEO of Forte Group, Maria Florczuk. “The full integration of Specific allows us not only to expand our product portfolio, but also to deliver the highest standard of service. By intensively expanding our production of upholstered beds, we are strengthening our position as the bedroom furniture specialist.”

Specific is an established manufacturer that specialises in designing and producing upholstered beds, sofas and mattresses. It combines industrialscale capabilities with the flexibility typical of a modern contract furniture manufacturer. Its impressive operations are the result of long-standing knowhow, stable production processes and a broad product offering tailored to its varied European customer base.

The upholstery manufacturer has developed an extensive base which features 25,000m² of production space and 13,000m² of warehouse space – confirming its capability to operate at scale while maintaining consistent quality and first-class customer service, says Forte.

Its vast product range features a wide selection of bed and sofa designs, a diverse array of fabric choices, numerous leg styles and complete structural configurability of beds, giving retail partners “exceptional” flexibility when creating bespoke collections.

Specific supplies its products throughout Europe, collaborating with a wide range of retail

chains, distributors and contract customers. Its well-established logistics expertise and experience in international markets have enabled it to earn a reputation as a dependable partner for enduring business relationships, says Forte, which has long held a strong and confident position in the bedroom furniture category, supported by an extensive and well-structured wardrobe offering that spans multiple price points and meets a wide range of consumer needs – and the strategic integration of upholstered furniture has further strengthened this foundation. By uniting Forte’s established expertise in RTA furniture with Specific’s advanced capabilities in upholstery, the company can now deliver fully co-ordinated bedroom concepts –wardrobes, continental and upholstered beds, and complementary cabinet furniture that work “seamlessly” together. This all-encompassing offer enhances Forte’s ability to support retail partners with complete and versatile solutions for varied shopper expectations, reaffirming its position as “a true specialist in the category”, it says.

Flagship Sophistispace wardrobe line

This commitment to well-designed, flexible bedroom furniture is exemplified by Forte’s flagship Sophistispace wardrobe line. Built on a strong and thoughtfully engineered concept, Sophistispace combines a clean, modern aesthetic with practical features tailored to contemporary living.

A unified height and depth across the range, together with a simplified sliding door mechanism, makes it easy

to create cohesive layouts in rooms of different sizes and styles. Inside, the system offers generous, modular storage that can be configured with drawers, shelves, internal boxes, soft-close mechanisms and illuminated hanging rails – enabling retailers to present compelling solutions for a broad spectrum of consumer needs. With seven width options and intuitive mix-and-match possibilities, Sophistispace provides both design consistency and the flexibility to create anything from compact, space-saving compositions to expansive, premium arrangements, says Forte.

EasyKlix innovation gains momentum

Forte is also expanding its EasyKlix range with the addition of bedroom furniture, including new two- and three-door wardrobes, chest of drawer units and bedside tables. Built around a unique easy assembly solution – Threespine ID from Swedish innovator Välinge – EasyKlix significantly reduces installation time compared with traditional flatpack methods, with virtually no tools required.

The system also enables furniture to be disassembled and reassembled multiple times, extending its lifecycle. The pieces feature thoughtful, consumer-friendly details such as tall wooden legs that create a lighter visual profile and make cleaning underneath easier, soft-close systems for smooth and silent door operation, and full-extension drawer slides that offer “effortless” access to storage.

Rebrand reflects contemporary character

In another key development, Forte unveiled its refreshed visual identity at trade fair MOW last September – a natural step in the company’s ongoing development that reflects its contemporary character. The change symbolises the continued evolution of the brand – one that combines experience and stability with modernity and openness to customer needs, says the manufacturer.

“For over 30 years, partners have counted on Forte as a reliable and forward-thinking ally,” says Maria. “Building on that foundation, we’re now going beyond ‘just’ manufacturing and instead delivering complete solutions that drive sales and fuel long-term success.”

Forte’s redesigned logo – which still features the elephant motif that has accompanied the brand since its launch – is being heralded as a symbolic continuation of its transformation, rather than a starting point.

“The elephant has always symbolised strength, growth and stability,” Maria explains. “Today, it looks different than it did 30 years ago – just as we ourselves look different. Yet the values it represents remain unchanged. This visual evolution is a natural step forward, not a revolution.”

The new slogan, ‘Choose your kind of comfort’, highlights the diversity and comprehensiveness of Forte’s offering, from a wide range of furniture and flexible interior concepts to reliable service and longterm partnerships, the brand concludes: “In this way, every customer can find their own path to comfort with Forte.”

www.forte.com.pl

“We’re now going beyond ‘just’ manufacturing

In this month …

Context is everything. This month, Furniture News introduces a regular feature looking back at what happened in the industry five and 10 years ago today …

Five years ago (March 2021)

From the rise of online exhibitions to fears over the future of physical retail, Covid lockdowns dominated the narrative.

In the news, Rishi Sunak (then Chancellor) announced plans to offer businesses classed as ‘non-essential retailers’ – due to re-open on 12th April – restart grants of up to £6000 per premises. Toons Furnishers’ Huw Williams criticised the Government for being over-cautious in relaxing lockdown restrictions, and petitioned to enable ‘non-essential’ stores to open earlier on an appointment-only basis, to benefit from Easter trading.

Despite some success stories, UK store losses incurred during the three lockdowns amounted to “a whopping” £27b, reported the British Retail Consortium (BRC).

After revealing its own losses, the John Lewis Partnership announced that it would not reopen eight of its 42 John Lewis stores. “The high street is going through its biggest change for a generation and we are changing with it,” said chairman Sharon White.

Exhibitions continued to be hit hard. This month saw the BFM Fabric Show and Malaysia’s EFE postponed, while MIFF, Meble Polska and AIS announced online editions.

“Covid lockdowns dominated the narrative

In the magazine, we asked a panel of sectorspecialist tech vendors how they could help prevent store owners from becoming the latest victims of ‘Retail Darwinism’, and interviewed Savoir’s Alistair Hughes, Rhenus Home Delivery UK’s Gavin Boden, The French Bedroom Company’s Georgia Metcalfe, and agent Karen Rowley.

In the absence of a January Furniture Show in

2021 we looked at what made

and explored the design and installation of store interiors.

10 years ago (March 2016)

In the news, retail CVAs and acquisitions dominated the headlines. Home Retail Group sold Homebase to Australian conglomerate Wesfarmers, paving the way for itself to be acquired by Sainsbury’s, rival bidder Steinhoff International abandoning pursuit.

BHS’ creditors voted in favour of a CVA to cut rental costs across 123 of its 164 stores, while Beales secured a CVA which would see rent cut at 11 of its 29 locations.

Lombok reportedly explored the possibility of a sale, while Leekes reached an agreement to purchase Bristol’s Park Furnishers.

MPs rejected Government plans to change Sunday trading laws in England and Wales, which would have allowed larger shops to trade for more than six hours.

Manufacturer Sweet Dreams purchased the 70,000ft2 Marsden Mill in Nelson for around £1m, and KI’s Jonathan Hindle was appointed chairman of the British Furniture Confederation, the furniture industry’s Government lobbying body.

In the magazine, we looked back at the second January Furniture Show, and celebrated the winners of The Furniture Awards 2016: Hong Kong 7526, Think Rugs (Value); Cadell, Bentley Designs (Mid-level); and Allure, Nicoletti Home (Upper-level).

We also featured interviews with VM expert Andrew Durham, designer Matthew Arquette, Matza MD Asif Ayub, and the founders of Brighton retailer Era.

IMM COLOGNE

www.imm-cologne.com

imm cologne, which took place from 20th-23rd January, saw 339 exhibitors from 28 countries present home furniture from the entry-level price point to the mid-range segment.

Reporting an audience of more than 10,000 trade visitors – approximately 57% of them from outside Germany – organiser Koelnmesse says the show’s new B2B-focused concept “has proved itself as an event that can be counted on to kick off the new year

AMBIENTE

www.ambiente.messefrankfurt. com

Fair trio Ambiente, Christmasworld and Creativeworld, which took place in Frankfurt from 6-10th February, enjoyed a “high level of visitor satisfaction and internationality”, reports organiser Messe Frankfurt, with 4,636 exhibitors and participants from 170 countries confirming the exhibitions’ “leading role in an industry undergoing rapid change”.

Around 140,000 visitors from all over the world took advantage of the opportunity to attend, reports Messe Frankfurt, and the synergies between the three fairs

for the international interior design industry”.

“In a challenging market environment, efficiency is what counts above all,” says Matthias Pollmann, VP trade fair management at Koelnmesse. “This is exactly why we’ve created a focused B2B sourcing platform with imm cologne 2026 – an event where visitors can quickly gain an overview, make strategic purchasing decisions and establish new contacts. And that is exactly what exhibitors and trade visitors used the event for.”

Under the banner of World of Interiors, imm cologne provided a forum for comparing collections, sourcing and designing ranges at the start of the new year, across a gross exhibition area of 53,000m2

“On the visitor side, the sharper focus on the B2B trade at imm cologne 2026 met the industry’s needs,” Koelnmesse reports. “Significant decision-makers from purchasing associations, retail chains, the wholesale and specialist retail trade, ecommerce companies and mail order businesses travelled to Cologne to view suppliers’ collections and establish partnerships.”

The largest visitor groups in Europe came from Belgium, France, Great Britain and the Netherlands. On the exhibitor side, suppliers from Asia were particularly well represented, with China emerging as the clear leader with 252 exhibitors.

The next edition will run from 19th-22nd January 2027.

reached a record level – visitors to one attended the other two events at a rate of between just under 60% and over 80%, underlining “the added value of the trade fair trio as an international one-stop shop”, says the show organiser.

The strongest visitor nations were Italy, China, the Netherlands, the US and France.

Ambiente, Christmasworld and Creativeworld will take place at the end of January in 2027, commencing on the 29th.

INDX BEDS

www.indxshows.co.uk

/shows/beds

From heritage brands to emerging sleep tech, INDX Beds, taking place at Cranmore Park on 28-29th

April (day one reserved for AIS members), promises a curated selection of exhibitors, first-hand product experiences and show-exclusive deals that cannot be found anywhere else.

Register to see the latest beds, sofabeds and bedroom furniture from the likes of Vispring, Hypnos, Harrison Spinks, Sleepeezee, Willis & Gambier, Highgrove Beds, Gainsborough, Kaydian, Silentnight, Rest Assured and Sealy.

Organiser AIS promises good travel links, free entry and on-site parking, and a relaxed, buyer-focused setting, with every exhibitor selected by the awardwinning buying group with retailers’ needs in mind.

Buying away the January blues

The third Monday of January, often dubbed Blue Monday, is typically synonymous with low spirits and winter fatigue – but at the recent INDX Furniture show, held from 17-20th January at Cranmore Park, the mood was “anything but melancholic”, says organiser Associated Independent Stores (AIS).

“Instead, the furniture industry’s central sourcing destination transformed into a vibrant ‘sanctuary of calm’, offering a definitive antidote to the winter blues through innovation, warmth and curated design.

“The four-day buying event reaffirmed its status as a vital hub for independent retailers. This season, the show floor was awash with a renewed sense of positivity, characterised by an emphasis on feelgood interiors that prioritise comfort and wellbeing.”

A highlight of the show was the return of trend partner Scarlet Opus, which introduced the Knowmads macro theme.

“This trend moves away from clinical minimalism,” says AIS, “instead embracing warming colour palettes and rich, directional fabric textures. The interactive display area showcased how the industry is pivoting toward more nurturing environments – think earthy tones, soft comforts, and sustainable materials that ground a home.

“In terms of silhouette, the shift toward organic shapes was highly evident. Exhibitors moved away from harsh angles, opting instead for curves that mimic nature. From cocooning upholstery to fluid dining sets, the focus was on creating pieces that invite relaxation.”

“INDX Furniture hasn’t just forecast trends, it has set the tone for a year of more mindful living

The show balanced heritage with fresh perspectives. Established favourites like G Plan Cabinets, Abode, Primavera and Gallery Direct returned to strong demand, while debut exhibitors including Vale Bridgecraft (see overleaf), Kuka Home and Zoy Furniture added a new dimension to the order-writing environment.

“This mix of big-name reliability and design innovation is what continues to define the INDX experience,” says AIS.

“Beyond the products, the INDX Furniture show is celebrated for its intimacy. Unlike the sprawling, often

impersonal nature of larger trade shows, INDX offers a business-focused, but friendly, atmosphere. Visitors noted that the smaller scale allowed for deeper conversations with suppliers and more deliberate decision-making – essential in a market where quality and partnership are paramount.

“As the industry looks ahead to the rest of 2026, the message from INDX Furniture is clear – the home is no longer just a place to live, it is a retreat. By blending nostalgic, timeless designs with modern sustainability, the INDX Furniture show hasn’t just forecast trends, it has set the tone for a year of more mindful living.”

SPRING LONG POINT

11th to 13th MAY 2026

AUTUMN LONG POINT

14th to 16th SEPTEMBER 2026

Many showrooms will also be open on Thursday the 17th

The Long Eaton Guild of Furniture Manufacturers invites you to visit the UK’s premier furniture exhibition located here in the famous furniture town of Long Eaton in the heart of the East Midlands, just a mile from junction 25 off the M1 Motorway.

Over thirty well-appointed showrooms will be showcasing the latest collections from leading UK and International brands of upholstery, cabinets and bedroom furniture. You will be assured of a warm welcome at all locations.

If you would like to receive an illustrated invitation brochure prior to these events, please send your name and address to sales@artisticupholstery.co.uk

The power of three

INDX Furniture saw a reinvigorated Vale Bridgecraft launch the Bridgecraft Gallery, a demonstration of the flexibility and styling possibilities across its designs – and newly recruited group commercial director Nichola Bell was on hand to gauge the trade’s reaction …

What did Vale Bridgecraft launch at INDX Furniture?

The show was a lovely opportunity to re-introduce ourselves to the independent market and touch base with customers. It was a (very) soft launch of our brand’s new direction – we unveiled four models, based on our heritage shapes but improved. We’ve modernised the pitch, scale and comfort of the Bridgecraft brand, and are now offering a huge selection of premium fabrics, a fantastic 10-year guarantee on our unique seat interior, and a lifetime warranty on our frames (which goes without saying).

Your offer was divided into three categories – did this help visitors better understand it?

With the variance of customers we have, one-sizefits-all doesn’t exist. Each retailer has their own unique style, customer base and offer, and we wanted to show that, with the clever use of fabrics, three clear looks can be attained with our brand, making it possible for a retailer to find one that perfectly suits their needs. The three categories – Boutique, Elegance and Vintage – all looked completely different, and it was fascinating to watch customers lean towards their favourite. We saw a wide spread of responses across all three, proving our point exactly.

How receptive were they to the refreshed brand?

What’s next?

“We saw a wide spread of responses across all three, proving our point exactly

It was really lovely to hear retailers and other manufacturers congratulate us on Vale Bridgecraft being back, and their genuine desire for us to do well. The features that impressed the most have been the way a customer can ‘bespoke’ their furniture to give that feeling of uniqueness. This includes the options of our many foot treatments – from skirts, bullion, castors and turned feet – across any of the shapes, various back cushion styles, contrast piping, trim and even pom poms! The options are endless, but also simple to understand, offering the choice and versatility one should expect from a premium product.

There’s much to do and we’re a very small team, so it’s all hands on deck. The team’s desire to do well must be contagious, as we’ve had some fantastic follow-up meetings from the show, and full galleries ordered. Behind the scenes, we’re designing new shapes and premium PoS, and updating our current fabric offer. Our creative meetings can be exciting, and it’s hard not to commit to everything at once –but, as they say in Yorkshire, sometimes you need to ‘hold thi horses’! Lorraine (Holt, sales director) and myself will be visiting customers over the next few months, and we welcome you to view our models in our factory showroom in Mytholmroyd too.

www.valebridgecraft.co.uk

Spring Fair reports renewed retail momentum

As Spring Fair drew to a close on 4th February, the message from those on the show floor was consistent, reports organiser Hyve Group: “From the moment doors opened, retailers have spoken about the experience, the look and feel of the show, and the sense that Spring Fair has regained its momentum” …

Jackson Szabo, Spring Fair’s portfolio director, says: “The buzz at Spring Fair this year has been incredible. Welcoming 40,000 visitors from 124 countries, the feedback on the refreshed look and feel, new destinations and immersive experiences has been overwhelmingly positive.

“With 86% of visitors holding purchasing power and 81% of buyers placing or planning to place orders, it’s clear that Spring Fair is where retail comes to do business, spark creativity and shape what’s next. Providing the ideas, partnerships and momentum retailers need to move their businesses forward with confidence, the show brought together a global retail community. If you weren’t here, you really missed something special.”

The show’s scale and momentum were reinforced by a 30% growth in new brands, an 8% rise in new exhibitors, 20% more international brands and a 10% increase in small businesses taking part. With over a million products on display – 38% of them exclusive to the show – and more than 100 expert speakers delivering insight and inspiration, Spring Fair “firmly positioned itself as the definitive retail destination for discovery, connection and growth” adds Hyve.

in-person conversations are incredibly meaningful. The energy at the show has been really positive about the year ahead in retail, and we have learned a huge amount by listening closely to customers.”

“We’ve seen real momentum in how people want to engage, connect and discover

Successful exhibitors highlighted the quality of conversations. For example, Claudia Bovingdon, director of Coach House, comments: “Spring Fair has been incredibly busy for us – at points we’ve barely been able to move on the stand, which is a great position to be in. We’re very pro-fair and proexhibition, and Spring Fair is something we work towards all year. It’s a fantastic opportunity to see so many customers in one place, reconnect with people we may only see once a year, and strengthen existing partnerships while forming new ones. With some customers unable to travel to our North West showroom, Spring Fair is a vital chance to catch up and talk through pre-orders face to face.”

Charlotte Broadbent, international marketing and partnerships director at show partner Faire, says: “This year, we connected with more customers face to face than ever before, and as a digital business those

Event director Fay Tranter says: “Spring Fair 2026 has been an incredible milestone for us. The energy across the halls, the quality of buyers and brands and the feedback from the industry have all reinforced that Spring Fair is not just a trade show, it’s an experience. We’ve seen real momentum in how people want to engage, connect and discover, and that transformation is something we’re fully committed to building on. Looking ahead to 2027, our strategy is focused on deepening that experience even further, with more immersive content, stronger communities, and even more opportunities for meaningful connections that genuinely support retail growth.”

Spring Fair 2027 will take place from 7-10th February at the NEC Birmingham. Before then, Autumn Fair returns to the NEC on 6-9th (co-located with Glee from 8-10th September).

www.springfair.com

Gallery enjoys record-breaking event

The reaction to Gallery’s presence at Spring Fair, which took place at the NEC Birmingham last month, marked an important milestone for the business. Across the four days, the team welcomed strong footfall from both existing and prospective customers, resulting in a recordbreaking show for sales, and a confident start to the year.

Much of the feedback centred on the scale of Gallery’s dual-stand presence and the clarity of the presentation. The fully styled room sets helped bring the ranges to life, allowing customers to see how furniture, upholstery, wall decor, textiles, lighting and accessories can work together in cohesive settings.

The stands provided practical inspiration, making it easier to visualise how products could translate into a variety of environments – from retail floors and showrooms to interior projects and hospitality spaces.

Complementing the roomsets, edited displays across accessories and textiles showed how lines can be grouped into focused, shop-ready propositions. Visitors frequently remarked on the ease with which ideas from the stand could be translated into their own spaces, helped by Gallery’s confident and consistent visual merchandising.

“The visual impact was exceptional

Together, these elements reinforced Gallery’s position as a complete lifestyle solution. Rather than viewing categories in isolation, visitors experienced how the breadth of the offer enables co-ordinated schemes, consistent design direction and simplified sourcing from a single supplier.

There was also a great deal of positivity around Art Marketing, now fully integrated as a brand within Gallery across art, clocks and cards. Customers were pleased to discover the wider portfolio now available to them, and welcomed the opportunity to access the depth and specialism the Art Marketing brand brings to the wall decor category in general.

As Peter Delaney, product and sales director, reflects: “This was undoubtedly our strongest stand to date. The visual impact was exceptional and really captured the scale and strength of the Gallery offer. Customers immediately understood how everything fitted together, which led to some extremely productive and exciting conversations throughout the show.”

Following such a strong show, Gallery’s priority is to maintain its momentum, supporting customers as they plan ranges, refresh displays and develop new projects for the months ahead. The conversations at Spring Fair confirmed that the demand for co-

ordinated, design-led collections remains strong, the supplier concludes.

The full SS26 collection is available online, with key account managers on hand to provide tailored guidance.

www.gallerydirect.co.uk

Key ranges featured: Padbury Sofa 3 Seater in Celine Husk. Padbury Armchair in Celine Husk, Rothbury Coffee Table in Bronze.

Discover smarter supply and manufacture

Smart supply in furniture manufacturing now depends on how well data, logistics and expertise flow between partners, not just on what happens inside a factory’s four walls – and the upcoming Furniture Component Expo (FCE) aims to bring this to life by gathering cuttingedge machinery providers, material specialists, logistics partners and testing experts in one collaborative hub, turning the show floor into a live demonstration of a connected supply chain …

Digital cutting and CAD/CAM specialists such as Assyst Bullmer and VetiGraph sit at the front end of this ecosystem, linking design intelligence with material use and production planning. By integrating pattern design, nesting and cutting data, they enable manufacturers to forecast material demand more accurately and share specifications upstream with board, foam and fabric suppliers, cutting waste and shortening lead times. When this design data is visible to partners, every subsequent step – from timber machining to upholstery – benefits from clearer expectations and fewer surprises.

Technology then close the loop by providing accredited performance and compliance data that can be shared across the chain, supporting faster approvals and more robust product development decisions.

“A single place to explore integrated partnerships rather than isolated purchases

Core material partners, including Carpenter, Fibre Components, Fibreline, Clinchplain Foam & Fibre and Comfortex, show how data-rich collaboration improves both comfort and efficiency. Their foam, fibre and board technologies can be specified, tracked and refined through digital ordering portals and shared performance data, helping manufacturers align cushion feel, durability and sustainability targets with real-world production constraints. When suppliers can see changing order patterns in real time, they are better placed to plan capacity, manage inventories and guarantee on-time delivery.

Surrounding these are specialist components and hardware providers such as BeA Fastenings, FR Scott, Jet Press, Wade Spring and Leggett & Platt Springs UK, which keep assembly lines running smoothly. Their ranges of springs, fasteners and fixings increasingly sit within digital catalogues and configurators that integrate with manufacturers’ ERP and procurement systems, reducing errors and simplifying repeat ordering.

Testing and technical partners like SATRA

These flows of information and goods rely on robust logistics and service support. Exhibitors such as Pronto Logistics, Ramsey Timber, Service Timber and Handy illustrate how freight, timber components and long-term customer relationships underpin a responsive supply chain. With trackable shipments, flexible warehousing and pre -machined parts, they help manufacturers move from reactive firefighting to planned, data- driven fulfilment.

Meanwhile, businesses such as LCK International, Erdem Fabrics, Sebatex and Livedale Foam & Sundries highlight how specialist care products and upholstery materials can be sourced, specified and supported within the same collaborative environment, ensuring product quality all the way to the end customer.

“FCE acts as the hub where these digital tools, materials, logistics solutions and technical services converge, giving manufacturers a single place to explore integrated partnerships rather than isolated purchases,” concludes the British Furniture association (BFA), which organises the annual show. “By enabling exhibitors to showcase how their systems and products connect, share data and solve joint problems, the event positions itself as the natural centre of collaboration and innovation for the modern furniture supply chain.” FCE is taking place at Telford International Centre on 11-12th March. Register to visit at bit.ly/4a2E1S3.

www.fcexpo.co.uk

Foam and fibre converter returns to FCE

Foam and fibre converter Peak Converters says it is “delighted” to return to the Furniture Component Expo (FCE) this month …

With a heritage in supplying precision-cut foam and fibre components, including seat backs, cushions and upholstery kits, the company has been supporting some of the country’s largest upholstery brands with reliable, high-quality products from its factory in Derbyshire for over 50 years.

Peak’s reputation for quality and consistency makes it a suitable partner for both established manufacturers as well as emerging businesses seeking bespoke solutions. This has led to the company supplying tens of thousands of components every week, from small batch runs to large-scale orders, to upholsterers up and down the country.

“Operational excellence, innovation and sustainability are embedded into everything we do

MD Mike Crowshaw says: “Operational excellence, innovation and sustainability are embedded into everything we do. Continued investment in automation, digital planning systems and lean manufacturing ensures we are well placed to support upholsterers with rapid lead times, easy repeat ordering, consistently high product quality, and flexible production, thanks to our ability to manage highvolume orders alongside small-batch bespoke work.

“We work in partnership with our customers to refine designs for manufacturing and durability purposes. We also advise on material selection

and have access to millions of specs built up over the years, which allows us to work on incredibly competitive lead times.”

The company’s return to the expo follows a “standout” 2025, during which it secured two industry awards, including the British Furniture Association’s (BFA) Excellence in Sustainability Award at last year’s show, and the Furniture News Readers’ Choice Award for Best Component/Material Supplier.

Mike continues: “We’re really looking forward to returning to the expo later this month, where we’ll be displaying our investment in responsible manufacturing initiatives focused on optimising production efficiency and reducing manufacturing waste. We always feature a live feed to our factory from the stand, allowing visitors to view our production monitoring data and see our digital manufacturing operation in real time. This always provides an interesting talking point.”

When it comes to supporting national upholsterers in scaling and competing with confidence, Peak says its innovative approach positions the company at the heart of modern British furniture manufacturing by helping upholsterers meet the evolving demands of the market, while maintaining the highest standards of craftsmanship.

Learn more on stand 56 at this year’s show.

Bringing buyers and brands together

January Furniture Show concluded at the NEC Birmingham on 21st January, following four days that reaffirmed its position as the UK’s largest, most influential and most internationally relevant furniture trade event …

“The 2026 edition demonstrated clear strength in the quality, seniority and commercial intent of its audience,” reports show organiser, The Furniture Shows (Clarion Events).

“Throughout the event, the show floor was busy, focused and purpose-driven, with buyers arriving prepared to spend time on stands, engage in detailed discussions and progress conversations with both existing and new suppliers. Exhibitors consistently reported positive momentum, high-value engagement and a depth of interaction that underlined the continued importance of meeting face to face.”

“The 2026 edition welcomed a highly engaged mix of attendees

Visitor attendance grew by 2% YoY, reports The Furniture Shows, “demonstrating sustained demand and an engaged buyer audience despite wider market headwinds.

“This growth was supported by an 11% expansion of the show footprint, delivering more brands, larger feature spaces and a clear shift towards exhibitors investing in bigger, more ambitious stand environments, reflecting confidence in the event and a focus on creating stand-out presence for buyers.

“The 2026 edition welcomed a highly engaged mix of attendees spanning retail, manufacturing, ecommerce and specification, with independent retailers, multiples, department stores, online businesses, contract buyers and interior designers all strongly represented, underlining the breadth of today’s furniture market and the show’s relevance across multiple buying channels.”

That quality of audience was particularly evident at the top end of the market, the show organiser continues: “VIP attendance increased by 28% YoY, with consistently strong conversion rates and significant growth among buyers controlling annual budgets of £1m and above. Sharp increases were recorded across every high-spend bracket, from £12m through to £10m+, reinforcing the show’s role as a

destination for serious, decision-led sourcing.” Importantly, this confidence translated directly into commercial commitment, says The Furniture Shows, noting that 75% of the exhibition floorplan has already been rebooked for January 2027, as exhibitors confirmed their return early “in response to the quality of conversations, relationships and opportunities generated during the week”.

The show also strengthened its international profile, welcoming buyers from 55 countries, up 15% YoY, alongside a strong presence of new international exhibitors, including a number making their UK debut.

“Together, this further reinforced the show’s position as a globally relevant sourcing destination, offering access to international design influence, manufacturing capability and new commercial opportunity, all under one roof,” says the show organiser, adding that buyer feedback consistently highlighted the scale, quality and efficiency of the show.

A business manager from Leekes commented: “The mix of products available to purchase and the variety on show, from UK to international suppliers, is excellent.”

A central operations director at ScS added: “It’s huge, fantastically well put together, and if you can’t find quality product for your store here, you’ll never find it. For me personally, it’s been invaluable to meet all our existing suppliers in one place, and I’ve also made a number of new connections with suppliers

we’ll be working with moving forward.”

Further endorsement came from Arighi Bianchi’s MD, who described the show as “the best selection of furniture under one roof,” while a manufacturing director at DFS highlighted its value as “a great place to catch up with important suppliers and industry colleagues”, and a sales manager from Wayfair said: “January Furniture Show is a one-stop place to really understand the home, furniture and interiors market. It’s invaluable for seeing new products and trends, meeting suppliers and buyers in one place, and having proper conversations around sourcing, selling and partnerships.”

This edition brought together a strong mix of established market leaders, returning brands and new and international exhibitors. Across the halls, buyers engaged with brands including G-Plan, Parker Knoll, Himolla, Tetrad, Fama, Nest Space, Kelston House, Hill Interiors, Premier Housewares, Mindy Brownes, Wiemann, Rauch, Image, Indus Valley, Seconique, La-Z-Boy, Shire Beds, Birlea, Incanto and Violino, alongside more than 500 brands showcased across four halls of the NEC.

A series of Product Entrance Showcases, one in each hall, highlighted stand-out collections from hall sponsors Hooker Furnishings, Buoyant, Vida Living and ScatterBox, creating strong visual impact and immediate product engagement from the moment visitors entered each space.

In Hall 1, the VIP Lounge, delivered in partnership with At The Helm, offered a premium environment for senior buyers and exhibitors to meet, network and connect away from the aisles.

The show floor was complemented by a series of curated feature spaces designed to encourage discovery, connection and dwell time. These included the Botanical Garden Bar in Hall 2 (sponsored by Denbigh Rowe), the Retail Revealed LIVE stage, the Festival Food Court, and the BFA Networking Hub, delivered in partnership with event charity partner

The Furniture Makers’ Company, which provided a dedicated space for meetings and conversation.

This year also saw the successful introduction of an expanded and revised show layout across halls 1, 2, 3 and 5, “supporting improved flow and clearer sector zoning”, says The Furniture Shows. “The evolution of the floorplan aligned with the show’s long-term vision to return to a horseshoe shape whilst creating a more connected and navigable experience for buyers and exhibitors alike.”

Beyond the exhibition floor, the programme of content and community moments added further depth. Insight and leadership were a defining part of the event, with the Retail Revealed LIVE programme bringing senior voices from across retail, manufacturing and brand leadership into the heart of the show.

Sessions featured contributors from Wayfair, LaZ-Boy International, ufurnish, Shire Beds, Accouter Group of Companies, Coytes Furnishing, The Furniture Makers’ Company and OLISE Magazine, reflecting the breadth and quality of organisations shaping the sector today. Together, the programme reinforced the show’s role not only as a sourcing destination, but as a platform for informed discussion, leadership and direction at the start of the buying year.

Events hosted by the Women in Furniture Network were among the most talked-about highlights of the show. The Networking Brunch, in particular, drew enthusiastic feedback, described by attendees as “authentic, inspiring and genuinely useful” and “a must-attend that left us energised and inspired”. New for 2026, a series of one-to-one mentoring sessions connected emerging and established professionals with industry leaders, offering practical guidance, open discussion and career support in a focused setting.

Reflecting on the show, Paddy Wallace, head of sales at The Furniture Shows, says: “What stood out this year was the quality of engagement. Buyers came with intent, exhibitors came prepared, and the conversations happening across the halls were commercially meaningful. The strength of senior decision-makers, international participation and highspend buyers reinforces January Furniture Show’s role as the industry’s most important meeting point at the start of the buying year.”

The show organiser concludes: “January Furniture Show 2026 stands out for the quality of its conversations, the seniority of its audience and the strength of its international participation. From earlystage discovery to confirmed follow-up and ongoing commercial discussions, the show once again played a defining role in setting direction at the start of the buying year.

“With confidence returning to the market and decision-makers firmly engaged, January Furniture Show continues to deliver where it matters most, bringing the right buyers and brands together, at the right moment, to move business forward.”

The January Furniture Show will return to the NEC Birmingham from 24–27th January 2027.

“What stood out this year was the quality of engagement

Time to shine

At this year’s January Furniture Show, the event’s longestablished awards scheme levelled up, as the inaugural Excellence in Furniture Awards welcomed more than 350 guests to an evening packed with hospitality, humour, and vociferous recognition for the industry’s star players …

“This new celebration brought the entire industry together

On Monday 19th January, as the main event closed for the day, another opened. A steady stream of guests, all dressed to impress, made their way to the NEC’s Concourse Suites for an evening of entertainment and excellence, all eager to discover the winners of the awards’ debut.

“Building on the legacy of The Furniture Awards, this new celebration brought the entire industry together to recognise outstanding achievement across brands, retailers, manufacturers, service providers, and the individuals behind the success,” says Paddy Wallace, head of sales at The Furniture Shows.

The awards, delivered in partnership with headline sponsor Snap Finance, shone a light on some of the sector’s most innovative and inspiring names, recognising everything “from stand-out marketing campaigns to businesses delivering truly exceptional service”, says Paddy.

Judge and jury

The panel of industry leaders recruited to judge the entries comprised: Malcolm Walker, First MW; Paul Farley, Furniture News; Andrew Goodacre, bira; Brian Ahern, The Furniture Makers’ Company/FIRA; Debbie Johnson, The Furniture Makers’ Company; Deirdre Mc Gettrick, ufurnish. com; Emma Leeke, Leekes; Nicola Snell, Press Loft; Gisela Lancaster, Sofology; Joanna Knight,

Following a sit-down meal, the awards kicked off with introductory speeches from Paddy, Snap Finance’s CMO Lindsey Lindsay and The Furniture Makers’ Company’s master Debbie Johnson, before comedian Scott Bennett took the stage to warm up the guests with a riotous routine.

The award presentations then commenced, with representatives from the awards’ sponsors and partners (including Furniture News’ Paul Farley) announcing each winner. Vice City 80s Band then closed out the evening with live music, dancing and good company.

The 2027 awards will take place on Monday 25th January. In the meantime, read on to discover why this year’s winners made the cut …

www.thefurnitureshows.com/excellence-infurniture-awards

The Knight Partnership; and Diana Celella, The Drawing Room Interiors.

The entries were reviewed across multiple days, with the process carried out under strict confidentiality. Final votes were cast by secret ballot.

“We extend our sincere thanks to our expert judging panel for their time, care and insight in selecting the winners,” says Paddy.

Best Marketing Campaign Winner: Arighi Bianchi, Postcards From - A World of Inspiration, Rooted in Brand Heritage

The judges said: “A clever campaign that was unique, had multiple parts executed well, and drove significant results. The campaign felt native to the heritage of the brand and their customer.”

“A fresh and innovative campaign, expertly blending the reinforcement of the much-loved retailers’ heritage credentials whilst positioning the brand as a modern, relevant brand. Bravo!”

CEO Sarah Bianchi comments: “The retail sector had changed unrecognisably from what it was before Covid, and I knew that we had to address this quickly. With help from Kate Hardcastle MBE, we undertook a massive strategic pivot to move away from the usual 12 months of price-driven advertising and focus more on the shopping experience.

“The journey to launch our Postcards From … campaign was anything but easy. It took a lot of courage, some challenging conversations and the determination to move away from the ‘safe’ way of doing things. Changing a strategy is one thing – changing mindsets

Independent Retailer of the Year Winner: Loom Loft Furniture & Interiors

The judges said: “At nearly 40% YoY, the growth of revenue at Loom Loft was a stand-out of the entries. This, combined with their Loft Bistro creating a community social hub, and being active in supporting local causes, shows the business is delivering on all fronts. They invest in the consumer experience, logistics etc, which is shown in their 4.9 Trustpilot rating (one of the highest I’ve seen).”

“This company started in 2020 – the year when Covid started! Since then it has gone from strength to strength, opening more shops based on a well-defined business plan. This is an exciting business that is part of the community and really understands its customers.”

CEO Boyd Hargreaves comments: “This award celebrates creativity, resilience and outstanding service, values that sit at the heart of everything we do. To be recognised among so many

Superior Service Winner: Sci-Net Business Solutions

The judges said: “They just get it – they understand the needs of our industry. They’ve used their experience with the ‘big’ players to also deliver pre-configured systems for small -to medium-sized retailers. A worthy winner.”

MD Duncan Fergusson comments: “We’re honoured to have been shortlisted in two categories this year. While we didn’t take home the marketing award, being recognised with the Superior Service award is a real testament to our growth, our people, and our unwavering dedication to our customers.

“This recognition means the world to us and reflects the quality

is another. Here’s to pushing more boundaries in 2026!”

Highly commended: La-Z-Boy UK, NFL London Games Campaign

“This was such a natural brand fit and an amazing campaign to be a part of. Congratulations to all involved,” says brand marketing director, Natasha Shillingford.

of our service we aim to deliver to our customers every day. We look forward to building on this momentum throughout 2026.”

Best of British Winner: Whitemeadow Furniture

The judges said: “Whitemeadow exemplifies British excellence as one of the UK’s largest independently owned upholstery manufacturers. It combines large-scale local production with exceptional craftsmanship, skill development and sustainability leadership. The company not only preserves Britain’s furnituremaking heritage but actively shapes its future through training, collaboration, and innovation.”

“The impressive scale of their operations continues to drive opportunities in their local community and their proactive approach to attracting the talent of tomorrow is highly commendable. To demonstrate such strength in design, manufacturing, service and marketing is rare within the industry.”

“Whitemeadow are a huge entity, and they take their role in the industry seriously, always helping lead the conversation, support trainees and charities, and firming up their foundations as a supply partner able to satisfy the needs of retailers of all sizes. The manufacturer is consistent, takes a long-term view, does not

Design Innovation Winner: Whitemeadow Furniture

The judges said: “Whitemeadow’s ability to bring to market looks from the pioneering high-end global design shows and create an attractive commercial product, launching at the right time, is highly commendable. [Niko] has really hit the nail in terms of the design aesthetics and colour palette, whilst also supporting the launch of a really tactile and liveable boucle fabric.”

“Whitemeadow’s newest model takes considered risks, but will, like most of the sofamaker’s output, prove eminently commercial. Whitemeadow are as creative as one can be when occupying such a large segment of the market, always pushing the envelope in smart, sometime subtle directions, but taking it forward nonetheless. Its designs are consistently well marketed and considered, and delivered in a timely fashion. Whitemeadow may not be radical, but they

Global Player Winner: Wiemann

The judges said: “This award-winning manufacturer has stood the test of time and adapted and evolved their business over an impressive span of 125 years. They continue to be a volume manufacturer, exporting quality flexible bedroom storage solutions across Europe, and continue to be a very trusted brand within the sector.”

“With a consistently impressive business model that spans multiple territories, Wiemann’s approach is best exemplified by its partnership with UK agent, Litmus Furniture. The winner of multiple awards in the past, Wiemann still manages to evolve its offer and improve its service proposition, making it one of the German manufacturers with the most consistent and effective UK presence. Its power to adapt –thanks to having the right people and services on the ground – never ceases to impress.”

Retailer of the Year Winner: Bensons for Beds

The judges said: “Great growth despite the current climate, and excellent innovation in new product ranges. Superb cross-channel marketing results and an employee focused mindset.”

“This submission showed a business working hard to re-establish itself. It has some great initiatives, is very people focused and is growing in a narrow market (compared to general furniture shops).”

“There’s been a concerted effort over recent years to reposition this brand, and a strong investment in its people.”

Bensons responds: “This award celebrates retailers who excel across product, customer experience, marketing, service and commercial performance. For us, it’s a brilliant moment to recognise the progress we’ve made, and the care that goes into everything we do.”

CEO Nick Collard adds: “This really matters to us. Our colleagues

Sustainability Winner: Castelan

The judges said: “Castelan is focused on maximising the life of furniture, and therefore, reducing waste, which is such an important part of the circular economy.”

Castelan responds: “This award celebrates Castelan’s commitment, across its warranty and first-year repair business, to identifying and fixing issues with furniture, accurately diagnosing faults, and reporting trends back to retailers and manufacturers. This approach helps prevent unnecessary disposal, keeping furniture out of landfill and supporting the principles of the circular economy.

“The win highlights the growing importance of aftercare, repair and service in meeting sustainability targets. Castelan is calling on retailers

Woman in Furniture Award Winner: Farkhanda Hussain-Butt, Shire Beds

The judges said: “Farkhanda (Fara) Hussain-Butt stands out as a transformational leader who has combined business success with social impact. Under her direction, Shire Beds has achieved remarkable commercial growth and modernised its UK manufacturing through sustainability and automation. Beyond business, her work with DaWN CIC and industry boards demonstrates her deep commitment to mentoring women and influencing national manufacturing policy. Fara exemplifies how strategic leadership can drive inclusion, innovation and measurable progress across the furniture sector – making her an outstanding and inspiring choice for Woman in Furniture.”

“Fara is an inspiration to all – men and women from all ethnicities and backgrounds. Her dedication and achievements within the furniture industry are outstanding.”

“Her drive to champion manufacturing in West Yorkshire, her work with the NBF and the Furniture Makers, as well as her contributions to the Women in Furniture Network events, make her a very strong candidate for this award. Her work in setting up an organisation

care deeply about the furniture we make and the experience we give customers. Everything we do comes back to one simple aim – helping more people get a good night’s sleep. We’re proud of the progress we’re making, together.”

to trust it as an integral part of their service and support proposition, helping them deliver better customer outcomes while achieving their own environmental goals.”

to support women in business by networking and mentoring is testament her vision and determination to ‘give back’ to our industry and the wider community.”

Highly commended: Natasha Shillingford, La-Z-Boy Inc

“Being recognised was a real honour,” says Natasha. “It reflects not only the work I’m proud to deliver in my role, but also my ongoing commitment to championing and empowering women across La-ZBoy worldwide, and the broader industry and marketing sector.”

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New season New favourites

We’re proud to share our latest collections with you, thank you for being part of our journey.

Setting the standard for sustainable care

“Castelan is proud to have been named the winner of the Sustainability Award at the inaugural Excellence in Furniture Awards – a milestone moment not just for our business, but for the wider furniture industry,” says CEO Martin Napper …

“By extending product lifespans, Castelan actively supports the transition to a circular economy

“This recognition reflects a commitment that has always been central to Castelan’s philosophy, ‘My Customer – My Responsibility’,” he continues. “By ensuring that we deal with every customer, every partner and every piece of furniture with the utmost care, we fulfil our own high service standards and provide better outcomes for the environment.

“Through both our warranty and first-year service propositions, our model is built on identifying and fixing issues with furniture, accurately diagnosing faults, and, in the case of first-year, reporting trends

back to retailers and manufacturers.

“This insight-led approach helps address problems at source, improving product quality over time and reducing unnecessary disposal. By extending product lifespans, Castelan actively supports the transition to a circular economy – one where repair, reuse and data-driven improvement take precedence over waste.”

The judges captured this approach perfectly, stating: “Castelan is focused on maximising the life of furniture and therefore reducing waste, which is such an important part of the circular economy.”

Martin continues: “We are honoured by this endorsement, particularly at a time when sustainability targets are becoming more ambitious and more urgent across the sector.

“Winning this award is also a call to action. For retailers, sustainability does not end at the PoS. Aftercare, repair and service play a critical role in meeting environmental commitments and building long-term customer trust. By partnering with Castelan, retailers gain an integral extension of their service and support proposition – one that aligns commercial performance with measurable sustainability outcomes.

“As the furniture industry looks ahead, collaboration will be key. Castelan stands ready to work with retailers who want to provide the best aftercare warranty product and service, reduce waste, improve product longevity, and meet their sustainability goals. Together, we can ensure that better furniture care becomes a cornerstone of a more sustainable future.”

www.castelangroup.com

Award wins top a successful show

German bedroom manufacturer Wiemann is celebrating after winning two awards at the January Furniture Show. The victories –Global Player category winner in the Excellence in Furniture Awards, and Best Stand in Hall 3 –topped a successful show for the long-established brand.

“This win is a reinforcement that our offering is hitting the right spot

Kai Schwenke, Wiemann’s export manager, says: “We are honoured to pick up such enviable endorsements at the January Furniture Show. The Excellence in Furniture Awards’ Global Player win is a reinforcement that our offering is hitting the right spot.

“As we emphasised in our entry, Wiemann is exceptionally proud of its high-quality, desirable products, backed up with consistent high-calibre customer service, alongside a rock-solid commitment to helping retailers grow sales and profit. Wiemann offers an enviable HDI service, features of which we believe to be market leading, if not unique, among UK bedroom furniture suppliers.

“Litmus Furniture, our sole agent for the UK and Ireland, works closely with Wiemann in Germany, looking at designs for the European market and influencing adaptations which it is felt would better suit the UK consumer.”

Simon Hewitt, MD of Litmus Furniture, adds: “We are blown away with receiving two accolades at JFS. We’re humbled and overjoyed to take the Global Player award, especially in such a high-quality field. We are also delighted to be recognised for our welcoming, informative and eye-catching stand. A lot of work goes into our show presence, and the awards are a pat on the back for the whole team.”

Wiemann, which celebrated its 125th birthday last autumn, launched stylish and eye-catching new products at the show across all price points, including premium VIP collections and more additions to the company’s entry-level offering. All were well received, says Wiemann, with orders significantly up on last year’s show.

Kai adds: “New sliding-door VIP range Macao was the toast of the premium offerings, with its sleek, luxurious vibe and embedded lighting appealing to visitors. Among our entry-level collections, Dakar, featuring sliding doors and a choice of finishes, was popular.”

Wiemann’s innovative use of lighting and texture prompted conversations on the stand, with VIP collection Ambiero leading the way. Embedded

lighting complements a cutting-edge horizontal textured glass dimple-effect panel, which promises to bring the product to the forefront of any bedroom.

Simon comments: “Wiemann’s designers have combined tasteful illumination with premium looks in a refreshing and inspiring way. There is nothing else like this on the market right now. Macao and Ambiero led the way with clever lighting design to set a mood, add sophistication and boost functionality.”

VIP Shanghai II also made its debut, offering sliding, hinged and hinged-combi doors in five different carcass colours and five colour glass/mirror finishes. Again, at the premium end of the Wiemann catalogue are ranges featuring solid oak doors or solid oak veneer doors. Cremona now features a slider option while Cardiff, a corner hinged wardrobe, was also unveiled.

“Wiemann is a tried, trusted and reliable brand,” says Simon. “It has been impressing with its dedication to excellent design, quality and value for a century and a quarter, and the latest crop of ranges emphasise that even more.”

Wiemann operates two permanent showrooms in the UK – in Long Eaton, Derbyshire, and Harlow, Essex, with the former having just undergone an extensive refit. Appointments can be made to visit these venues by emailing enquiries@wiemannuk.co.uk.

www.wiemannuk.co.uk

Shaping the future of furniture

The recognition of Shire Beds director Fara Butt as the Excellence in Furniture Awards’ Woman in Furniture 2026 is both a personal milestone and a celebration of sustained excellence in British manufacturing, says the Dewsbury-based bedmaker …

“In an industry built on heritage, craftsmanship and resilience, true leadership stands out,” says Shire Beds. “As director of Shire Beds, Fara Butt has done more than lead a successful manufacturing business – she has helped redefine what modern British furniture leadership looks like.”

Established in 1997, Shire Beds has grown into one of West Yorkshire’s most respected bed and mattress manufacturers. When Fara joined the family business in 2006, turnover stood at £1m. “Nearly two decades later, through strategic clarity, entrepreneurial instinct and a commitment to innovation, she has helped drive multi-million-pound growth and national expansion – all while staying true to the company’s founding values of quality, integrity and British craftsmanship,” says Shire.

“Her leadership has been particularly notable during challenging trading conditions. Under her direction, the company secured Bed Product of the Year 2021 in the National Bed Federation’s Bed Industry Awards, and triumphed in the Best of British category in The Furniture Awards (the Excellence in Furniture Awards’ precursor) in 2022, alongside multiple business accolades.

“These achievements reflect not only product excellence but a clear, future-focused strategy rooted in sustainability, innovation and brand strength.”

Fara’s path into manufacturing was not conventional. Originally trained as a teacher, her background spans education, business development, leadership and advocacy.

“That breadth of experience has shaped her distinctive approach

“That breadth of experience has shaped her distinctive approach, combining creativity with commercial rigour,” Shire explains. “As director, she oversees strategic growth, partnerships and brand development, working closely with teams across manufacturing, sales and innovation to ensure Shire Beds delivers comfort, quality and environmental responsibility in equal measure.”

For Fara, the business is about more than producing beds – it is about wellbeing.

“We’re helping people sleep better and live better,” she reflects – a philosophy that positions Shire Beds at the intersection of design, health and sustainability. She recognises that today’s consumers demand ecoconscious materials, ethical sourcing and longevity, and she has embedded those principles firmly within the company’s direction.

And her influence extends well beyond the factory floor. Fara serves as chair of the West Yorkshire Manufacturing Advisory Board and sits on the West Yorkshire Combined Authority Business Board. Nationally, she is a board and council member of the NBF, where she also chairs its marketing committee. She contributes to the Innovative Entrepreneurs Programme Board at the University of Leeds, and supports her hometown as a member of the Dewsbury Town Board.

Recognition has followed impact. From Yorkshire

Choice Business Woman of the Year 2022 to inclusion on the Northern Asian Powerlist 2020 and honours at the Northern Power Women Awards 2024, her achievements reflect both commercial success and civic leadership.

Interestingly, Fara is not the first in her family to be recognised with the Woman in Furniture award – her sister Naheed received the honour in 2005, a reminder that leadership and enterprise run deep in the family’s story. Yet Fara’s journey is distinctly her own, marked by scale, strategic transformation and a forward-looking vision for British manufacturing.

Away from the boardroom, she is a published writer with several stories in development, and she credits creativity with shaping her leadership style. Beyond the company, founding DaWN CIC (the Diverse Women’s Network) has enabled Fara to extend business impact further. Through mentorship programmes, leadership workshops and networking opportunities, DaWN CIC aims to empower women from all backgrounds to overcome barriers, gain confidence, and take on leadership roles across business and industry.

“Seeing participants grow, achieve their goals and influence their communities has been incredibly rewarding and reinforces my commitment to fostering equity and opportunity,” says Fara.

Shire Beds concludes: “Fara Butt’s Woman in Furniture award recognises more than impressive growth figures. It celebrates a leader who has championed British manufacturing, expanded ownlabel offerings and inspired the next generation of women in industry. In doing so, she has not only elevated Shire Beds – she has helped shape the future of furniture itself.”

www.shirebeds.co.uk

Whitemeadow’s award-winning momentum

Whitemeadow was honoured in more ways than one at this year’s Excellence in Furniture Awards. Here, the manufacturer proudly reflects on a landmark JFS, where strong product launches and major industry recognition combined to mark a significant moment for the business …

Having welcomed its retail partners to its impressive stand in Hall 1, Whitemeadow says the response to its latest collection was “overwhelmingly positive”, reinforcing its reputation as a leading name in British upholstery manufacture.

“A lot goes into bringing the very best of British manufacturing to the market

The JFS 2026 launch introduced a considered selection of new models and fabrics, shaped by considered research into evolving shopfloor requirements, says Whitemeadow: “From refined silhouettes to trending colour palettes and commercially focused specifications, each design was developed with both retailer and consumer in mind. The result is a collection that feels confident, relevant and ready to perform.”

Oliver Keating, head of national sales, comments: “To receive such positive feedback from our partners is both incredibly rewarding and a true validation of the effort we put into understanding the market and delivering products that meet their needs.”

And that validation extended beyond the show floor, as Whitemeadow was honoured at the Excellence in Furniture Awards, receiving two prestigious accolades: Best of British and Design Innovation. The dual win represents both heritage

and forward-thinking creativity – two qualities deeply embedded within the company’s ethos.

Daniel Oscroft, sales and marketing director, says:

“We are thrilled to be awarded both Best of British and Design Innovation. Behind the scenes, a lot goes into bringing the very best of British manufacturing to the market at a scale our customers can trust –all delivered by people who are passionate about our industry and committed to keeping it alive. The Design Innovation award reflects our ongoing drive to push the boundaries in furniture design.

“The entire business is delighted with these wins, and we would like to say a huge thank you to our partners who continue to support our work.”

For Whitemeadow, these awards stand as recognition of a long-standing commitment to UK manufacturing. At a time when much of the industry looks overseas, the business continues to invest in British manufacturing, investing in the skills of the industry and local employment. Maintaining this capability is not only a commercial decision, but a purposeful one, says the business – ensuring that high-quality, responsibly made upholstery remains a viable and thriving part of the UK furniture sector.

“The atmosphere at JFS reflected that momentum,” the manufacturer continues. “Retail partners responded particularly well to the balance of comfortled design and commercial practicality across the new ranges. Carefully considered detailing, versatile fabrics and warmer, more grounded colour stories resonated strongly, signalling a collection aligned with both lifestyle trends and retail performance.”

As the 2026 collection begins to roll out nationwide, Whitemeadow is looking ahead with renewed confidence. Backed by award-winning design, trusted British manufacturing and valued retail partnerships, the business says it remains focused on creating furniture that “excites customers, supports retailers, and safeguards the future of UK upholstery”.

www.whitemeadow.com

People, purpose and progress

“In a retail landscape that has shifted dramatically over recent years, being named Independent Retailer of the Year at the Excellence in Furniture Awards feels like a huge achievement for the whole team,” says Loom Loft Furniture & Interiors …

“Ultimately, this award belongs to our people

“It reflects the hard work, collaboration and commitment everyone consistently puts in at the business – and this award represents more than commercial success,” the retailer continues. “It reflects the journey of a Lancashire family business that began in 2019, opening its first store in Clitheroe five months before the global pandemic.

“Launching so close to the onset of Covid was particularly challenging. Six years on, with five showrooms across Lancashire, more than 110 team members and turnover now exceeding £10m, the resilience of that early chapter makes this recognition even more significant.

“From the outset, the vision was simple – to create an inspiring retail concept combining furniture, interiors and a bistro. Through curated design, our products are built with care, made to last, and aim to bring people together. It is about tailored pieces that become part of life’s everyday moments.

“As a family-run business rooted in Lancashire, we are proud to work closely with UK and British manufacturers, championing craftsmanship, responsible sourcing and long-term supplier relationships.

“Our showrooms are designed to feel welcoming and relaxed. We want customers to take their time, ask questions and enjoy making considered decisions with the help of our knowledgeable team.

“Another accolade we are proud of this year is achieving Feefo’s Platinum Trusted Service Award. Platinum status, earned after holding Gold for three consecutive years, is based on verified customer reviews. It tells us that our standards are consistent across every aspect of our business. For us, great service is about honest advice, clear communication, smooth delivery and exceptional aftercare.

“Ultimately, this award belongs to our people,” the retailer continues. “Our teams bring care, professionalism and energy every single day. It also belongs to our customers, who continue to choose an independent, family retailer in an increasingly competitive marketplace.

“As we continue to evolve as a business, whilst remaining true to the values that shape us, we feel the award signifies that independent retail, when built on purpose, reliability and innovation, continues to thrive.”

www.loomloft.co.uk

Charting a course for 2026

JFS marked a defining moment for At The Helm, as months of careful planning culminated in the brand’s most ambitious launch to date – a confident statement of direction for the year ahead …

Recognition came in the form of the Hall 1 (Premium Design) Best Stand award, a testament to the clarity and confidence of the presentation, and a title the supplier previously achieved in 2024.

From the outset, the response to the stand was overwhelmingly positive, reports At The Helm. True to its design-led ethos, the space was conceived as an immersive experience rather than a traditional product showcase. Thoughtfully styled and intuitively arranged, visitors were guided through a series of distinct looks and moods, each demonstrating how the collections translate across a variety of interior settings.

“Calm, considered and visually engaging, the award-winning stand created an environment that encouraged exploration, meaningful conversation and confident buying,” says the supplier.

At the heart of the show was a significant introduction of newness across upholstery, cabinet furniture and lighting, with upholstery generating particularly strong interest.

Models such as Winslet, Savannah and Hamilton attracted attention for their refined silhouettes, comfort-led design and versatile appeal. The refreshed Atlantis demonstrated how evolving an established favourite can feel both contemporary and commercially relevant.

The reintroduced Buckingham proved a stand-out – an iconic classic thoughtfully updated, generating “exceptional” buyer interest and reaffirming the enduring appeal of timeless design. In contrast, Loom represented a confident step in a more modern direction, combining relaxed proportions with an inviting, cosy aesthetic and “uncompromising” comfort, securing strong early orders and resonating with retailers seeking something fresh yet commercially dependable.

“Calm, considered and visually engaging

Together, these introductions highlighted the breadth of the upholstery collection, from heritageinspired elegance to contemporary softness, delivering a balance that felt both design-led and commercially astute.

Complementing the upholstery offer, carefully detailed cabinet pieces and considered lighting

designs were presented as part of a complete lifestyle proposition. This cohesive approach enables retailers to create strong, well-merchandised stories on the shop floor, a theme consistently reinforced throughout discussions on the stand.

The strength of the stock programme, supporting both new and existing lines, further underpinned the launch. With speed-to-market increasingly critical, improved availability and reduced lead times were met with genuine enthusiasm, giving retailers the confidence to plan spring launches with certainty and flexibility.

“JFS was more than a successful exhibition – it was a clear confirmation of direction,” says the supplier. “The momentum, feedback and recognition gained throughout the week set a confident course for 2026, reinforcing At The Helm’s position as a brand defined by clarity of vision, consistency in execution and a forward-thinking approach to design and partnership.” For more information or a showroom visit, contact At The Helm’s head office on 01908 968228.

www.atthehelm.com

Qualita reports quality over quantity

With JFS concluded, Qualita’s head of sales Anthony Matthias and founder Andrius Miničius reflect on the results, new launches, and what comes next …

The pair say they are taking stock of a show that delivered “a mixed but ultimately encouraging outcome”.

While they say that the overall footfall and exhibitor presence “felt lower than anticipated”, they report that the quality of interactions on the stand helped convert conversations into tangible outcomes – particularly in display commitments and new ordering activity.

“Quieter halls meant deeper conversations – and stronger display orders

Andrius Miničius says the quieter atmosphere was noticeable from early on. “It would be fair to say the show was quieter than we expected, both in terms of visitors and exhibitors, and that was disappointing,” he explains. “These events are a huge investment for any supplier, so naturally you want to feel the energy and see strong traffic. But the positive side is that the retailers who did attend had more time – and they gave that time to us.”

Stronger conversion, positive display momentum

Anthony Matthias agrees that the slower pace brought unexpected benefits. “Because the stand wasn’t constantly rushed, we were able to talk properly –

ranges, margin, lead times, merchandising, what a retailer already has on the floor, what they’re missing,” he says. “The result was that ordering, and the number of new display orders taken, was rather positive.”

Qualita’s MTO dining table offer remained a key anchor. “MTO tables were strong as ever,” says Anthony. “Retailers continue to respond to the flexibility – sizes, finishes, and the solid wood character that makes each piece feel individual. It gives them a point of difference without needing to overcommit on stock.”

PoS wall wins retailer approval

One of the most consistently positive reactions, the business says, came from the introduction of Qualita’s PoS wall concept – designed to help retailers sell the MTO story more confidently in-store.

“Retailers received it favourably,” notes Andrius. “We’ll have many of those walls travelling out to retailers in spring, and we’re excited to see how it supports conversion at shopfloor level.”

Centrepiece continues to add value

Qualita’s Centrepiece occasional offer also performed as expected, acting as an easy add-on for established accounts and new partners alike.

“Centrepiece is complementary to displays, and retailers often add to their floor without thinking too much,” says Anthony. “The products are beautiful, well made, and good value for money – so it remains a straightforward ‘yes’ for many.”

Upholstery – slower, but building

Upholstery, however, was the slowest category at the fair – something Qualita attributes to brand familiarity.

“Retailers don’t know Qualita for upholstery yet,” Anthony explains. “It’s only growing on them, and most retailers already have plenty of suppliers to

choose from. So we expect it to take time – but we have no intention to give up.”

Cottage

– clear winners and ‘Marmite’ moments

The Qualita Cottage collection was received strongly, with some clear winners, Qualita reveals.

“We had identifiable pieces that retailers who don’t have anything similar on the floor went ahead and ordered,” says Andrius. “Others told us they already have competing looks, so they chose different ranges to trial.

“Some Cottage ranges are Marmite – you either love it or hate it – and you could feel that in the type of retailer drawn to the more unique looks.”

Qualita reports that it was also encouraging to see a good number of Irish visitors on the stand.

“It’s always nice when Irish retailers make the trip and support the show,” Anthony adds. “They tend to be very decisive – adding, refreshing, and keeping their shopfloors looking sharp.”

Motivated by retail

Overall, while the NEC event may have been quieter for Qualita, the business leaves feeling motivated.

“Thank you to everyone who made the effort to come, to chat, and to place orders – or even just to

keep the relationship moving,” concludes Andrius. “Retailers are what makes the difference between an exhibitor continuing to show, or finding new ways to present the product.”

www.qualita.co.uk

“Ordering, and the number of new display orders taken, was rather positive

Bluebone looks ahead following show success

This year’s JFS saw Bluebone move to the newly extended upper Hall 1 as part of the Premier Brands destination, where its stand emerged as one of the event’s most talked-about destinations …

From opening morning to the final afternoon, the steady stream of visitors confirmed what Bluebone’s team had hoped, says the supplier: “Our latest collections resonated strongly with both existing stores and new customers alike, and the positive feedback has given us confidence for the year ahead.

“A highlight was the enthusiastic response to our seven new bed models. Four-poster beds are clearly on trend, with our Husky model in weathered pine, and teak Elgin four-poster being the stand-out designs.

“Visitors were drawn to the distinctive designs, impressive craftsmanship and durability of these solid timber beds. Combining visual presence and practical appeal, our new beds generated genuine excitement and strong commercial interest.

“The Mammoth range proved equally popular,” Bluebone continues, “featuring bold, oversize designs. The range includes a dining table, two coffee tables, room dividers, wall rack and two statement mirrors, each over 2m tall. Each piece is crafted from carefully selected reclaimed teak timber that in a previous life was part of old buildings, jetties or railways.

“Sustainability is a key element of the Mammoth range, and this really struck a chord with customers. The designs are bold and contemporary, yet retain an

everyday functionality, with enduring style suited to a wide variety of interiors.”

“The positive feedback has given us confidence for the year ahead

Beyond individual product successes, Bluebone’s stand itself reflected its core values of quality, innovation and thoughtful design, the supplier continues: “The open layout encouraged visitors to explore and interact with the collections, and feedback from retailers was their desire to recreate the Bluebone concept in-store.

“We are delighted to have five more concept galleries in progress following the show – the positive feedback and significant increase in sales we’ve had from existing galleries is proof they are working, which is hugely motivating in the current tough trading climate.”

Looking ahead

Building on this momentum, Bluebone is now planning its next showroom event. The supplier’s fourth Our Home event will run from 19th-23rd April, and Bluebone invites visitors to experience its newest collections in the relaxed environment of its Cheshire showrooms.

“View our collections at your own pace while enjoying lunch and refreshments with our team,” says Bluebone. “Our Home events are not simply a preview of new products – they’re an opportunity to connect more personally with our customers, gather insights, and share ideas for the seasons ahead. By offering a comfortable setting away from the bustle of trade shows, we aim to create an experience that is both informative and enjoyable.

“With the success of JFS behind us and an exciting showroom gathering on the horizon, the year is already shaping up to be one of growth, collaboration, and continued design excellence.”

Book to visit online at https://bluebone.co.uk/ bluebone-our-home-april-2026/ or contact elaine@ bluebone.co.uk. Quote code FN-HOME when booking to claim an exclusive gift on arrival.

www.bluebone.co.uk

Carefully handcrafted COLLECTIONS

At Kelston House International, we take pride in being a leading original furniture manufacturer. With over 45 years of expertise, we specialise in designing and cra ing high-quality collections that o er sophistication and elegance to any home.

Our carefully curated collections ranging from classic to contemporary are all designed with precision, ensuring superior cra smanship and a awless nish. Whether it’s beautifully cra ed dining sets, stylish living room pieces, or re ned bedroom furniture, each piece we create re ects our dedication to excellence.

WWW.KELSTONHOUSE.COM

JAIPUR FURNITURE

www.jaipurfurniture.net

Cambridgeshire-based Jaipur Furniture launched several new lifestyle collections of living and dining pieces at JFS.

“We pride ourselves on the style and quality of our products,” states the supplier. “With an experience of over 30 years in manufacturing industry, our latest collection offers unique new materials with handcrafted details, at unmatched prices.”

Jaipur holds wholesale stock at its UK warehouse, and also offers direct and shared container programmes, plus the ability to develop tailored designs to fit clients’ specific needs.

WHITEMEADOW

www.whitemeadow.com

Whitemeadow reports a strong response from retail partners to its latest collection, which it unveiled at JFS. Showcasing new models and fabrics shaped by in-depth research into shopfloor needs, from evolving silhouettes to trending colour palettes, the range has resonated widely, reinforcing Whitemeadow’s position “at the forefront of British sofa design and manufacturing”.

A highlight of the launch is the new Sloane range. Generously proportioned with an elegantly curved back, soft-handle fabric and clean cover story, Sloane balances comfort with timeless appeal, says Whitemeadow: “Its cosy aesthetic and commercial versatility made it an instant favourite at the show.

“The new Collingwood corner model also turned heads. Elevated on legs with refined proportions, it features Oxford Edge back cushions, subtle tufting and neatly tailored details, including facing cap arms and top-stitched seat cushions. Offering a sophisticated yet practical design, retailers welcomed the classically stylish and commercially strong option.

“A shift towards warmer, grounded tones defines the wider collection, with earthy reds, warm olive greens and rich browns proving particularly popular. The Bournville colourway on the new Bracken range particularly stood out, paired with soft cream accents for a cosy finish,” the manufacturer concludes.

KELSTON HOUSE

www.kelstonhouse.com

Kelston House says it was delighted show its new collections for 2026 at JFS: “We would like to thank new and existing customers for visiting the stand and making the show such a success.

“There were a number of stand-out collections at the show. To name a few: Willow bedroom, which was added to last year’s Willow dining and occasional;

FURNITURE DISTRIBUTION SPECIALISTS

At Grays Transport, we specialise in tailored furniture transport and logistics solutions, proudly supporting leading manufacturers and retailers across the UK.

We offer a range of services to the furniture industry. With efficient, cost-effective services, we simplify logistics, reduce costs, and ensure your goods reach their destination swiftly and securely. Our expert handling means fewer damages, greater flexibility, and reliable deliveries every time.

Our commitment goes beyond delivering goods - we deliver reliability, traceability and excellence every time.

Monte Cristo, a classic French bedroom range, reinvented with a two-tone, hand-finished look; and Caravelle, made with reclaimed ash and beautifully hand carved, and the carving accentuated by LED lighting.

“Following feedback on our Recycled collection, we also launched Rinjani, a more contemporary pine range with straight lines and profile detailing on the legs. It was a great hit with the trade.”

For further information on any of Kelston’s collections, email info@kelstonhouse.com, or contact Paul Stackhouse (07976 160512) or Maud Laine (for the South West, 07977 173991).

WIEMANN

www.wiemannuk.co.uk

Award-winning German bedroom manufacturer Wiemann is celebrating after a successful JFS. The long-established, family-owned company was victorious in the inaugural Excellence in Furniture Awards (Global Player category) and was named Best Stand in Hall 3. Business-wise, it was also a positive show, with orders significantly up on last year’s exhibition.

Kai Schwenke, Wiemann’s export manager, says: “We are delighted to take home two prestigious awards, both endorsements of the hard work done by the entire Wiemann team both in the UK and Germany.

“We launched some stylish and eye-catching new products across all price points, including premium VIP collections, all of which were generally well received. New range Macao was the toast of the premium offerings, with its sleek, luxurious vibe and embedded lighting appealing to visitors. Among our

entry-level collections, Dakar, featuring sliding doors and a choice of finishes, was popular.”

Wiemann’s innovative use of lighting and texture prompted conversations on the stand.

Simon Hewitt, MD of Wiemann’s sole agent for the UK and Ireland, Litmus Furniture, says: “Wiemann’s designers have combined tasteful illumination with premium looks in a refreshing and inspiring way.

“Wiemann celebrated its 125th birthday in 2025, a longevity owed to its commitment to ongoing excellence in all areas of the business, including driving contemporary trends in its products. We have always been impressed with Wiemann’s dedication to excellent design, quality and value, and the latest crop of ranges emphasise that even more.”

Wiemann also has two permanent UK showrooms, in Long Eaton and Harlow.

Protection reimagined. Care perfected.

“Staingard Protect6 gives retailers a competitive edge and provides customers peace of mind like never before”

Enhanced 6 year Care Plans

Increased retailer margins

Retail pricing flexibility

This is more than innovation… it’s a retail advantage.

Your customers can enjoy their new furniture to the fullest.

Project partner goes beyond pubs

Having supplied the hospitality and leisure industry for more than 20 years with low-cost, high-quality furniture, Pub Stuff recently relaunched its wholesale and sourcing brand, Factory Price Furniture.

Pub Stuff’s sister brand, which has existed since 2020, has served as a place for contract furniture companies to buy bulk frames and durable vinyl for selfupholstery – but last year saw an increase of product development and sourcing opportunities, spurring the relaunch, explains commercial director Alex Huband.

“Closing the gap between businesses and factories is our goal with Factory Price Furniture,” he says. “A couple of development projects for speciality chairs came up last year, which prompted the rebrand with renewed focuses.

“Factory Price Furniture is there to facilitate the larger projects

“For years, people have seen the name Pub Stuff and thought, ‘well, I’m not a pub’ – but we do cover all areas of the industry. We work with a variety of venues like hotels, golf clubs, restaurants, and even the MoD for mess refurbs. Factory Price Furniture is there to facilitate the larger projects with more of a wholesale, development and sourcing aspect.”

At JFS, the team generated leads and started conversations about upcoming projects, while

networking with various suppliers and industry colleagues. The business says the four-day event was a success overall, made special by parent company Pub Stuff being named a finalist in the inaugural Excellence in Furniture Awards’ Global Player category.

“Whether you’re looking for a solution to a stock gap or haven’t been able to find the product that you’re looking for, send over your brief to sales@factorypricefurniture.co.uk to start the conversation,” Alex concludes.

www.factorypricefurniture.co.uk

Every piece in the Image collection is designed with commercial performance in mind. These are sofas built not just to impress in a showroom. However, they are made to thrive in everyday homes. Stylish enough to attract attention, practical enough to sell consistently and reliable enough to minimise returns - Image o ers retailers one essential advantage: Con dence on the shop oor.

With decades of expertise, a vertically integrated supply chain and a reputation built on partnership, Image enters 2026 stronger, sharper and more ambitious than ever

La-Z-Boy UK achieves record-breaking results

New tech, product ranges and upholstery options saw La-Z-Boy UK secure record sales numbers at this year’s JFS …

The iconic recliner brand launched five new collections at the event, including high street ranges Ivan and Watson. The remaining new releases – Beck, Oakley and Cove – form part of the Eclipse collection, comprising curated contemporary ranges aimed at design-conscious consumers.

Visitors to JFS were also the first to see new touchscreen technology, which will be available as part of the Bella range. A user-friendly screen enables consumers to customise how they relax by controlling the recline motion, heated seats, head tilt and lumbar support. They can also use the screen to play music or television audio through the furniture’s discreet in-built speakers.

La-Z-Boy UK also used the event to showcase its first electric rocking recliner chair, which it says offers “all the comfort of a traditional rocking chair but with none of the effort”. Instead, users can control when they start and stop rocking using a simple switch. The product has been added to the Paris range, and is expected to be available to consumers later this year.

A number of existing ranges were also revamped and relaunched with new product names after changes were applied to the manufacturing process.

“The refreshed Furnico brand was a hit with retailers

Retailers at JFS responded positively to the latest models, which are now available in a wider selection of leathers and feature removable backs.

A new leather collection known as Matteo – a lightly pigmented leather which is resistant to scuffing, scratches and fading – was also unveiled at the show.

Furnico rebrand impresses

JFS also saw the relaunch of the Furnico B2B brand, supplying unbranded sofas and chairs exclusively to retailers in the UK and Ireland. Showcasing a refreshed brand identity with a new logo and updated colour palette, the stand proved popular with visitors, displaying eight collections with Scottish-inspired names, including six new designs developed for today’s market – Braemer, Turnberry, Roxburgh, Iona, Dunbar and Frazer.

There were also two heritage designs inspired by Furnico’s British legacy – Pembroke and Neath. Chepstow and Brecon, while not displayed, complete the sofa groups available under the Furnico brand.

Another two Furnico collections – Chepstow and Brecon – were not displayed on the stand but will be available for retailers to order this year.

Changes to the way the Furnico collections are produced have allowed new features to be added to the ranges, including the introduction of pocketsprung seats to the products. And, as a white-label brand, retailers have the opportunity to customise products to suit their own customer base.

An updated and on-trend swatch book has been introduced with the aim of simplifying the ordering process for retailers. Instead of having multiple swatch books to cover the different ranges, one collection of upholstery covers is now available across all 10 products.

“The refreshed Furnico brand proved to be a hit with retailers, who responded positively to the new look and feel and praised its clarity, consistency, and ease of selection,” the manufacturer concludes.

www.la-z-boy.co.uk

Designed to perform, crafted to lead

World Furniture understands that today’s retailers require more than beautiful products – they need collections that drive footfall, elevate showroom presentation, and deliver dependable commercial return. Consequently, the supplier’s latest curated range of sofas and dining sets has been developed specifically with the modern furniture retailer’s needs in mind …

“Every piece reflects our commitment to refined design, manufacturing consistency, and marketaware styling – ensuring that what looks exceptional on the floor performs exceptionally at the PoS,” states World Furniture.

Dining that commands attention

Dining remains the centrepiece of the contemporary home – and of the modern showroom. World Furniture’s Pura dining designs combine architectural metal bases with refined stone tabletop finishes to create strong visual anchors for retail displays. Bold silhouettes, paired with richly upholstered accent chairs, offer immediate impact, drawing customers into lifestyle settings that feel “aspirational yet attainable” – aptly demonstrated in the pairing of the Arrigo dining table and Viola chair.

“For retailers serving customers seeking versatility and space optimisation, our upholstered corner dining solutions deliver both comfort and practicality,” the supplier continues. “These configurations are ideal for open-plan living environments – a category that continues to see strong consumer demand and an increased range from World Furniture.

“We also present warm, natural wood dining options paired with tactile fabric seating. These pieces bridge modern and transitional aesthetics, broadening your showroom appeal while maintaining a cohesive, contemporary identity.

“Each dining model has been selected not only for design appeal, but for practical, everyday use.”

Sofas that anchor the living space

In upholstery, World Furniture says it strives to focus on “the balance between visual refinement and everyday durability”.

Harper model, which had an outstanding presence at the recent JFS.

“Additions such as our tan fabric Remi sofa exemplifies understated luxury. Its rich tone and confident proportions make it a natural hero piece – ideal for feature positioning within any retail environment.

“Across the collection, comfort is paramount. Generous seat proportions, supportive cushioning and carefully considered detailing ensure long-term customer satisfaction – a key driver of repeat business.

“We build collections with retail strategy at the forefront

“Our fabric sofa ranges offer clean tailoring and versatile colour palettes, making them strong core-line additions, suited to a wide customer demographic,” the supplier explains. “Textured upholstery options introduce subtle depth, enhancing showroom storytelling while maintaining commercial accessibility. This is beautifully represented in our

Designed for retail success

“At World Furniture, we build collections with retail strategy at the forefront,” the supplier concludes. “Our approach ensures: cohesive styling across dining and upholstery categories; commercially proven colourways; durable, easy-care materials; and strong visual impact for window and floor displays

“By offering co-ordinated living and dining solutions, we enable retailers to present complete home concepts – encouraging bigger sale values and a more immersive customer journey.

“Luxury in today’s market is defined by consistency, reliability and confidence. At World Furniture, we pride ourselves on delivering all three. Our collections are not simply designed to look exceptional – they are engineered to support your business growth.

“We invite retailers to experience a range that blends refined aesthetics with commercial intelligence. World Furniture – where design meets dependable performance.”

www.world-furniture.biz

Bridging the gap between luxury and value

Lebus reports a successful showcase at this year’s JFS, and would like to thank every visitor, partner and industry professional who took the time to visit the stand …

This year, Lebus’ design team set out with a clear mission to bridge the gap between high-end luxury and retail affordability, and the results spoke for themselves, says the manufacturer: “We unveiled a meticulously curated collection that balanced innovation with evolution, featuring 10 brand-new models alongside 11 reimagined classics, showcased in a bold new palette of contemporary colours.

“We unveiled a meticulously curated collection that balanced innovation with evolution

“The reception was overwhelming – while interest was high across the board, the Finesse, Bromley, Enzo, New York and Morris emerged as the definitive crowd favourites, securing their spots as the topselling models of the show.”

In addition to its primary showcase, Lebus was invited by the show’s organiser to furnish the VIP Lounge with six sofa models from its exclusive range. Providing a high-quality space for industry leaders to connect in comfort was a great opportunity, and Lebus’ team was pleased to have supported the event’s overall success.

The foundation of the company’s success at JFS

lies in its unwavering commitment to “superior British manufacturing”. Every Lebus sofa is handcrafted in the UK by a skilled design and development team, ensuring quality is built in from the very first stitch.

“What sets Lebus apart is a fully integrated manufacturing process, operating from a purposebuilt factory with a large, skilled workforce,” the manufacturer continues. “This infrastructure allows us to maintain total control over both quality and cost, creating a winning formula that guarantees rigorous oversight at every stage of production, ensures affordability by removing middleman costs, and delivers the award-winning consistency our retail partners expect.”

The show may be over now, but Lebus says its work is just beginning: “Our team is currently busy processing enquiries, and transitioning the new JFS models into full-scale production.

“The incredible response at JFS has set the stage for an exciting year ahead – we are incredibly grateful for the positive feedback and the continued loyalty of our retail partners.”

www.lebus.co.uk

Luxury living AFFORDABLE QUALITY

Lebus Upholstery is one of the UK’s leading manufacturers of upholstered furniture, renowned for quality, innovation and value. Operating from their facility in North Lincolnshire, they supply major retailers across the UK. All Lebus sofas are handcrafted by their highly skilled and dedicated design and development team.

Buoyant bullish after stand-out show

Buoyant Upholstery has emerged from JFS on a high, reporting an exceptionally positive response to its latest collections and reinforcing its ever-growing momentum across both its domestic and imported upholstery categories …

Buoyant used the show as the launch platform for 13 new models developed through its collaboration with leather and recliner specialist Premier, which also exhibited alongside Buoyant at the NEC for the first time.

The collection comprised five of Buoyant’s established bestselling designs reimagined in leather, alongside eight new recliner models co-developed specifically for the UK market. According to the company, interest from both long-standing customers and new accounts exceeded expectations throughout the four-day event.

MD Mike Aramayo describes the show as a clear success for the business. “It was a very successful show for us,” he says. “We had an amazing response to the new imported leather collections and also the new Ashley Manor models we debuted. The level of engagement on the stand, from customers old and new, really underlined that we’re moving in the right direction with these collections.”

Retailers were particularly drawn to the expanded leather and recliner offering, which marks a significant evolution in Buoyant’s product mix. The new models showcased the benefits of the Buoyant x Premier collaboration, combining contemporary styling, competitive price points and innovative feature-led design, which will all be supported by UK-held stock and established service levels.

The reimagined Buoyant fabric bestsellers attracted strong interest, with many visitors welcoming the opportunity to offer familiar, proven silhouettes in leather. Meanwhile, the eight new recliners, designed to meet current UK consumer expectations around comfort, functionality and aesthetics, were praised for their breadth of choice and commercial appeal.

conversations. The stand saw a steady flow of independent retailers and larger national accounts, some of which were engaging with the brand for the first time. According to Buoyant, the ability to offer leather and recliner collections without the need for full-container commitments resonated strongly with the independent sector.

“Our aim has always been to make doing business with Buoyant straightforward and rewarding,” says Mike. “The feedback we received at the NEC showed that customers appreciate the direction we’re taking, with more choice, faster development, and a clear focus on value and service.”

“Customers appreciate the direction we’re taking

Alongside the imported leather launches, Buoyant also highlighted new developments within its Ashley Manor range, which will play a key role in the company’s British-made upholstery portfolio. Buoyant says the positive reaction to these models reinforced its strategy of balancing UK manufacturing growth with carefully selected imported categories.

The show also provided an opportunity for Buoyant to strengthen relationships and open new

With orders placed across multiple categories, and strong post-show follow-up activity already under way, Buoyant left JFS well positioned for the year ahead. The manufacturer says the success of the new launches not only validates the Premier collaboration but also signals Buoyant’s growing confidence and capability in the leather and motion market.

“As the business looks forward, the message from Birmingham is clear,” Mike adds. “Buoyant is building further momentum, and the trade is responding.”

www.buoyant-upholstery.co.uk

Industry recognition and launches that resonate

The show marked a strong start to the year for Shire Beds, combining recent industry recognition with the successful launch of several new product ranges.

For the Yorkshire-based manufacturer, the show provided an ideal platform to showcase innovation, reinforce its British manufacturing credentials, and engage with partners across the furniture and bedding sector.

At the event, Shire Beds officially unveiled its latest collections – Sorrento, Neru, and additions to its Hybrid range – all of which generated strong interest from retailers and industry professionals. Designed to meet evolving market demands, the new ranges reflect the company’s continued commitment to thoughtful design, comfort-led engineering, and high manufacturing standards.

The Sorrento range expands Shire Beds’ traditional hand side-stitched offering with the addition of a quilted cover, delivering a refined, yet versatile aesthetic with balanced comfort suited to a wide variety of retail environments. In contrast, the Neru range brings a more contemporary feel, combining a modern zipped cover with advanced comfort technologies to appeal to today’s design-conscious consumer.

Meanwhile, the Hybrid collection – featuring Copper, Bamboo and Tencel variants – continues to prove popular following its original launch.

“The company entered 2026 with strong momentum

Alongside these introductions, Shire showcased a selection of its established bestselling models, enabling visitors to experience both new and proven products within a cohesive stand. The Capri and Ravello hand side-stitched collections remain strong performers in-store, valued by retailers for their reliability, consistent quality, and broad consumer appeal. By presenting these ranges alongside Sorrento, Neru and Hybrid, Shire underlined its ability to innovate while maintaining long-term commercial success, reinforcing its reputation as a trusted manufacturing partner.

The show followed a period of notable industry recognition for the business. Shire Beds received two nominations at the Excellence in Furniture Awards, with director Fara Butt winning Woman in Furniture

and the company named a finalist for the Best of British award. In addition, Shire was shortlisted for Manufacturer of the Year at the NBF Bed Industry Awards, highlighting its ongoing commitment to excellence in British bed manufacturing.

Beyond product launches and accolades, JFS proved a valuable opportunity to strengthen relationships and explore new partnerships. Shire’s stand attracted a steady flow of visitors, with discussions centred on bespoke manufacturing, white-label solutions, and the company’s Brand Behind Your Brand philosophy, which positions Shire as a behind-the-scenes manufacturing partner, enabling retailers and brands to bring premium sleep products to market under their own labels while benefiting from the company’s expertise in design, production and quality control.

Overall, the show was a resounding success for Shire Beds. With the launch of the Sorrento, Neru and expanded Hybrid ranges, continued demand for bestselling collections, and recognition across multiple industry awards, the company entered 2026 with strong momentum.

Backed by nearly 30 years of craftsmanship, innovation and attention to detail, Shire Beds remains focused on supporting its partners and delivering high-quality sleep products, built to last.

www.shirebeds.co.uk

Strong performance emboldens Sherborne

“We can only say what a great show it was for us,” reports Sherborne Upholstery following a successful JFS. “Our new product and fabric launches were very well received by our customers, so that has left us optimistic for the year ahead …”

The manufacturer continues: “Our new contemporary Dakota range that was launched with a cloud action on the powered range of recliners, along with a sprung fibre back, was said to be one of our most comfortable recliners to date – now that’s saying something!

“We couldn’t have been happier with the positive feedback we received from our customers, and the sales of this popular addition to our ranges have confirmed this.

“Once again, the 2.5-seat lounger version suits it perfectly, and sits nicely alongside the very popular Leyburn range launched last year. We really anticipate that these two recliner suites will become bestsellers for years to come.

“We also appreciate that times are tough out there, and again, our new, competitively priced Newbury

riser range – available in four sizes in both fabric and leather – that we launched at the JFS has been well received, and is expected to perform strongly in the coming months.

“The addition of a new handset (that incorporates the head and lumbar feature) to the cloud version on all our riser-recliner ranges is also a really great feature that gives our customers more options.”

This was also a year that saw fabrics shine, Sherborne continues, noting that its new Florence fabric range, offering 12 modern colourways and a soft, luxurious feel, proved “a real winner that will appeal to young and old alike”.

“To complement this, we also launched the Andorra range, a perfect patchwork in seven fresh colourways – and again, the response was just what we were hoping for,” the company continues.

“It’s full steam ahead

“If you attended our stand at the show, you would have been guided to the popular Cartmel corner. This showcased a selection of the improved and extended Cartmel range in both scroll arm and knuckle versions. This proved to be a very busy corner, and we were delighted with the reaction to the changes that we made in July, with some customers only seeing and feeling these for the first time.

“Making its debut was the Leather Cartmel on four sizes of riser, in both scroll and knuckle versions –the interest and sales of these were way above our expectations, and proved a great addition. We know this range is going to continue to be very popular.

“So, for Sherborne it’s full steam ahead for the coming year,” the manufacturer concludes. “Having now completed our changeover to an Employee Ownership Trust (EOT), all our employees are invested in the Sherborne brand, and the future is looking bright.”

New for 2026, the contemporary Dakota range in fabric only has a soft padded arm and comfortable seating. Launched in a standard size, we have also included the popular 2 ½ seat lounger and two riser recliners to enhance the range.

The cost-effective Newbury riser recliner which provides supportive posture comes in four sizes in both Knuckle and scroll arm versions, these are available in both fabric and leather. Sherborne Upholstery Limited Pasture Lane, Clayton, Bradford, West Yorkshire, BD14 6LT, England. Telephone: 01274 882633 sales@sherborne-uph.co.uk www.sherborneupholstery.co.uk

Standing proud

Official Show Party and Best Stand Awards / Hall 2, NEC Birmingham / Sunday 18th January

As the first day of the January Furniture Show drew to a close, exhibitors and visitors gathered at the Botanical Garden Bar in Hall 2 (sponsored by Denbigh Rowe) to relax, enjoy complementary refreshments, and the discover the winners of the show’s Best Stand Awards. Presented by The Furniture Shows’ head of sales Paddy Wallace and sales manager Shona Carmichael, the awards recognised the leading displays in each space: At The Helm/Hydeline (Hall 1); Mindy Brownes (Hall 2); Wiemann (Hall 3); and Premier Furniture (Hall 5).

LOUIS DE POORTERE

www.louisdepoortere.com

JJ VAILLANT

www.jjvaillant.co.uk

JJ Vaillant stocks over 50 different animal/faux taxidermy wall art/ heads. Cast in polystone and then hand painted, all the standard sizes come with easy-mount fittings.

“Not only do they dress your walls, they make your store more intriguing, are very in vogue and offer great margins” says the supplier.

“If you are looking for real statement pieces, we also stock various life-size wall mounts, including stag, water buffalo, steer and shark.”

The entire Ecorugs Collection 2026 from Louis De Poortere can be enjoyed outdoors as well as in, thanks to their weather-resistant and machinewashable construction.

Bringing Louis De Poortere’s timeless styles or contemporary works to outdoor spaces, Ecorugs add a layer of comfort to stone and ceramic tiles or wooden decking. Covered or open to the elements, they make outdoor living feel more connected to anyone’s indoor lifestyle.

Alan Russell, sales director, says: “Outdoor living has grown significantly, and home owners are paying increasing attention to how their garden can enhance their lives beyond traditional expectations of what a garden should be. They’re no longer just for the green fingered or for those taking the time to appreciate nature, but part of relaxing, entertaining and working. Our Ecorugs are a great way for flooring retailers to be able to bring their expertise to these unique, multifunctional outdoor areas.”

The ability to clean in any household washing machine also makes Ecorugs ideal for pet owners and busy family spaces.

Now featuring 70% recycled polyester from plastic bottles, the Ecorugs Collection 2026 includes several new designs, new organic shapes and custom sizes in selected styles.

Highgrove enhances retail offer

West Yorkshire-based bedmaker Highgrove continues to expand its popular pocket spring portfolio with the introduction of the Premium Pocket Collection …

“The new collection reinforces Highgrove’s ongoing commitment to comfort, innovation and product development

First showcased at last year’s NBF Bed Show, the new collection comprises three models, each featuring 3,000 (based on a 150cm size, pro-rata) individually cased pocket springs, reinforcing Highgrove’s ongoing commitment to comfort, innovation and product development.

Natural comfort upholstery

Building on its established Natural Comfort sleep technology, Highgrove has introduced a new upholstery sleep pad incorporating a carefully considered blend of wool, bamboo, alpaca and flax. The combination of these premium natural fibres has been selected to deliver a balanced sleep experience, offering breathability, softness, resilience and durability.

Wool is a highly breathable natural fibre that helps regulate body temperature by absorbing and releasing moisture vapour, supporting a comfortable sleep environment throughout the year. Its natural resilience allows it to recover after compression, helping to

maintain loft and consistent comfort over time.

Bamboo fibres are valued for their exceptional softness, providing a smooth and luxurious feel within the mattress comfort layers. Naturally breathable, bamboo promotes effective airflow, helping to dissipate excess heat and reduce the risk of overheating during sleep. Its moisturewicking properties assist in drawing humidity away from the body, while its naturally antibacterial and hypoallergenic qualities make it well suited to sleepers with sensitivities.

Alpaca fibre is prized for its fine, silky texture, delivering a notably soft and plush sleeping surface. It offers excellent thermal regulation, says Highgrove, retaining warmth in cooler conditions while remaining breathable in warmer environments. This adaptability contributes to year-round comfort without compromising support.

Finally, flax, commonly used in the production of linen fibre, brings strong breathability and effective

moisture management, helping to maintain a cool and dry sleep surface. With a naturally supportive feel, flax can enhance overall mattress structure and stability. It is also highly durable and resistant to wear, supporting extended product lifecycles.

All three models within the Premium Pocket Collection feature the Natural Comfort upholstery alongside Highgrove’s advanced 3,000-pocket spring system.

The differentiation between the models lies in their sleep surface finishes. The Raglan model features a breathable, micro-quilted knitted fabric cover, designed to enhance airflow and deliver a contemporary aesthetic, while the Bodiam and Stirling models adopt a more traditional look with breathable tufted covers.

DynamicEdge Active Side Support

All models also incorporate Highgrove’s DynamicEdge Active Side Support system, an advanced edge reinforcement technology engineered to respond intelligently to body pressure.

Unlike traditional rigid foam encasements or static edge supports, DynamicEdge adjusts as weight is applied, delivering consistent comfort and stability across the full mattress surface, says the bedmaker. When weight is placed near the edge, the system reacts by providing enhanced resistance and structure precisely where required. This reduces the sensation of roll-off and addresses the instability often associated with standard mattress edges.

“By adapting to pressure in real time, DynamicEdge maximises the usable sleep surface, allowing

sleepers to utilise the entire width of the mattress without compromising support,” explains Highgrove. “This feature is particularly beneficial for couples, ensuring both sleepers can rest comfortably across the full surface without feeling confined towards the centre.”

In addition to enhancing comfort, the reinforced perimeter contributes to long-term durability. By minimising edge compression and maintaining structural integrity, DynamicEdge supports the mattress in retaining its shape and performance over time.

Sleep both sides

The Premium Pocket Collection is double-sided, enabling consumers to sleep on both sides of the mattress. This design helps to extend overall lifespan and maintain consistent performance. Highgrove recommends turning and rotating each mattress every three months to optimise longevity and comfort retention.

Guarantee and warranty

The collection is supported by Highgrove’s 10year guarantee and warranty. The first five years of ownership are covered by a full guarantee, with the following five covered under warranty, providing retailers and consumers with added confidence and long-term reassurance.

To learn more about Highgrove’s new Premium Pocket Collection, retailers are encouraged to contact their local Highgrove sales representative or email sales@highgrovebeds.co.uk.

www.highgrovebeds.co.uk

Empowering customers with Vitality

Quality. Comfort. Genuine value. Komfi says its new Vitality mattress range is the product of more than 50 years’ experience in the mattress industry – crafted by its sleep experts, shaped by consumers’ needs, made in Yorkshire and delivered fast …

The Vitality collection includes five distinct models to cater for every type of sleeper (Ultra Firm, Excel Medium, Excel Firm, Hybrid and Max), covering everything from a super-firm foam mattress through to a hybrid pocket for those craving plushness, and the extra-deep Max design, with its next-gen 4G maxcool layer.

“The Vitality range has been a tremendous success since the Bed Show 2025,” says commercial director Richard Gretton. “We have launched with a significant number of stockists and are adding more every day. Of course, key to this is the quality, value for money and consistently short lead times that Komfi has become synonymous with.”

Colour coded for confidence

‘greener mattress’ – and Komfi says its commitment to sustainability is at the heart of its products.

“We wanted

to

ensure that all sleeping styles were catered

for

within one range hierarchy, and this certainly seems to have resonated

Komfi understands that consumers can feel overwhelmed when buying a new mattress with so many models, technologies and combinations available. The Vitality collection eases this concern with colour-coded zips to differentiate each design –orange for the Ultra Firm, navy for the Excels, claret for the Hybrid and turquoise for the Max.This thoughtful detail is designed to enhance the purchasing process online and in-store, giving retailers and consumers an easy way to navigate the range, compare the options and find their preferred sleep solution.

“What our customers particularly like is the simple messaging and steps with the range,” explains Richard. “We wanted to ensure that all sleeping styles were catered for within one range hierarchy, and this certainly seems to have resonated.”

Proactively sustainable

Sustainability is a proven consideration for UK consumers, with 73% of respondents in the 2025 NBF Consumer Bed Buying Survey showing interest in a

Almost all Komfi mattresses start with an EcoFoam mattress base, using 100% re-engineered foam offcuts to create a supportive foundation without compromising on comfort, and saving quality material from landfill.

Komfi says Ecofoam has been central to its manufacturing process for years: “We are the biggest champions of this durable, eco-conscious material in the UK mattress industry, utilising more than 2,000 tonnes last year alone. Plus, all Komfi mattresses are recyclable, proving our long-standing commitment to thoughtful production.”

Made in Yorkshire

Komfi is a proudly British brand, headquartered in West Yorkshire, where it has been manufacturing mattresses for decades. From its specialist foam converters to its expert sewers, the Komfi team excels in crafting high-quality mattresses, fuelled by years of experience as a British brand. www.komfi.co.uk

Negotiating the right to return

What was the last returns request you received, and how did you handle it? This month, our regular legal contributor, The Interior Design Lawyer Natalia Samodina, explains why furniture retail is increasingly becoming a legal obstacle course when it comes to the consumer’s right to return …

By Natalia Samodina

If you’ve worked in furniture retail for more than five minutes, you’ve heard at least one return request that made you question the future of civilisation. “The dining table feels too … dominant for my dining room,” or, “my pets do not like my new mattress and have stopped sleeping in my bed.”

Returns have always been a cost of doing business, but in the last year, the ground has shifted. The Digital Markets, Competition and Consumers Act 2024 (DMCCA) is tightening expectations around consumer rights, and the furniture sector is feeling the tremors.

Let’s unpack what’s changing, what’s not, and how retailers can protect themselves without alienating consumers.

The legal starting point

Before looking at what has changed, let’s refresh our understanding of the existing statutory rights that govern consumer returns. These come primarily from the Consumer Rights Act 2015 (CRA) and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (CCRs).

Under these laws: consumers have a 14- day cancellation right for most distance and off-premises purchases; custom-made or personalised goods are exempt from this cancellation right; consumers may handle goods only to the extent necessary to inspect them – if they go beyond this, retailers may make deductions for diminished value; and goods must be of satisfactory quality, fit for purpose and as described – if not, consumers may be entitled to repair, replacement or refund. These rights apply regardless of a retailer’s internal policy.

The DMCCA has not re-written these rules, but it has significantly increased the consequences of getting them wrong.

Why furniture returns are so complicated:

Furniture is not a pair of trainers. It is bulky, expensive to move, often MTO, and nearly impossible to resell at full value once it’s been unwrapped, sat on, or used as a temporary climbing frame by someone’s toddler.

The law recognises this – but consumers often do not. How are these differences best explained to consumers?

Bulky items and expensive logistics: Returning a sofa is not the same as returning a pair of shoes. This

is why CCRs allow retailers to require consumers to bear the cost of returning goods, provided this is clearly communicated before purchase. Many disputes arise because consumers assume returns are free, even when the law does not require this.

MTO and customised items: Many furniture items fall within the CCR exemption for custom-made goods. A sofa upholstered in a customer-selected fabric or a dining table built to bespoke dimensions is not cancellable simply because the customer changes their mind.

Retailers often struggle to enforce this exemption when customers insist that their customisation was only minor. Legally, if any modification has been made to the item at the consumer’s requests which has the effect of making it different from the original (the ‘conveyer’) item, its resale may be hindered.

Diminished value and ‘reasonable inspection’: CCRs permit deductions where goods have been used beyond what is necessary to inspect them. In the furniture sector, this is particularly relevant. A mattress slept on for several nights, a sofa with pet hair embedded in the fabric, or a wardrobe assembled and dismantled all fall squarely within ‘use’ rather than ‘inspection’. Retailers are entitled to reduce refunds accordingly – but customers often dispute the extent of the deduction.

Resale challenges: Even minimal use can dramatically reduce resale value. A dining table with

“A well- designed returns process not only protects against legal risk, it reduces disputes and strengthens customer relationships

surface scratches or a bed frame with assembly marks may still be functional, but it cannot be sold as new.

The law requires deductions to be proportionate, evidence -based and linked to actual loss, not arbitrary fees. Courts and regulators expect retailers to justify deductions with photographs, condition reports and resale data.

Industry practice typically sees deductions ranging from 10-70%, depending on the item and extent of use, but these are not legal standards. They are simply common benchmarks.

The defensible approach is always the same – notify consumers of your right to deduct early in the consumer journey, and certainly before the purchase. Upon return, demonstrate the condition, the resale impact and explain the calculation as clearly as possible.

What DMCCA changes

While DMCCA does not alter the underlying consumer rights, it strengthens enforcement and introduces new penalties for non- compliance. Three areas are particularly important for furniture retailers:

1. Misleading or unclear return policies

If a retailer’s returns policy is vague, contradictory, too legalistic, hard to ‘digest’ or hidden away, this may constitute a misleading omission or misleading action under the DMCCA’s expanded unfair commercial practices regime. The Competition and Markets Authority (CMA) can now penalise offenders directly without taking the case to court.

2. Failure to provide mandatory pre-contract information

While CCRs require retailers to give consumers specific information before the contract is concluded, including cancellation rights, return costs and any exemptions, DMCCA makes failure to provide this information an offence, which may result in extended cancellation rights, fines, and orders to compensate affected consumers.

3. Unfair commercial practices

DMCCA strengthens the prohibition on practices that distort consumer decision-making. In the context of returns, this includes discouraging legitimate returns, imposing unreasonable procedural barriers, using confusing or overly legalistic language, failing to honour statutory rights, and inconsistent or arbitrary decision-making.

Penalties can reach up to 10% of the business’ global turnover – a level designed by the lawmakers to ensure board-level attention to compliance and swift deterrence “with teeth”.

The rise of ‘creative’ return requests

Retailers are reporting an increase in sophisticated but questionable claims, such as asserting that a sofa “causes back discomfort” after three months of use, or “the mattress’ firmness feeling different after extended use”, when the product has clearly been slept on for the duration of the 90-day guarantee.

These claims are not automatically valid, but the DMCCA requires retailers to handle them fairly, transparently and consistently, documenting decisions and avoiding any suggestion of obstructing legitimate rights.

How furniture businesses can protect themselves

1. Strengthen pre-contractual information (in plain English)

‘Pre - contractual information’ simply means everything a customer sees or is told about a product before buying, such as details on product pages, in-store displays, sales conversations, checkout screens, terms and conditions links, finance information and answers from customer service.

Under the CCRs, pre-contractual information includes whether the item is custom-made and therefore non- cancellable, the 14- day cancellation right (if applicable), who pays return costs, what counts as reasonable inspection, and when deductions may be made for diminished value. This information must be clear, prominent and provided before checkout. If it is missing or unclear, the consumer may gain extended rights, and the retailer may face DMCCA penalties.

2. Photograph goods before dispatch

A simple but powerful tool for resolving disputes about damage or condition.

3. Use plain English

Policies should be accessible, not intimidating. The DMCCA treats confusing language as a potential unfair practice.

4. Train staff thoroughly

Teams should understand when returns must be accepted, when they can be refused, and how to explain decisions calmly and consistently.

5. Keep records

Documenting decisions is essential. If a return is refused or a deduction applied, record the rationale and evidence.

The bottom line

The right to return remains a cornerstone of consumer protection – but the cost of managing it is rising. DMCCA has transformed unclear policies and inconsistent practices from operational headaches into potential regulatory liabilities. For furniture retailers, the path forward is clear – invest in compliance, consistent practices and training. A well- designed returns process not only protects against legal risk, it reduces disputes and strengthens customer relationships.

This article comprises general information only and does not constitute legal advice. For tailored guidance, contact Natalia at natalia@interiordesignlawyer.co.uk.

“Returns have always been a cost of doing business, but in the last year, the ground has shifted

Ireland’s purpose-built aftercare solution

For the first time, the Irish furniture market has an aftercare product shaped around the realities of how furniture is actually bought, lived with and cared for – built on the island, led from the island, and designed to protect what matters most, states Christina Hahrwell, senior business development manager for Ireland and the UK regions at Warranty Expert.

“In furniture retail, the moment of purchase has traditionally been the peak of the customer relationship,” says Christina. “Repairs, claims and aftersales support were viewed as operational necessities rather than strategic opportunities.

“That mindset is rapidly disappearing. Today, a paradigm shift is under way. Forward-thinking retailers recognise that the true test of brand promise – and the greatest opportunity to build lifelong loyalty – occurs after the sale, when a customer needs help, reassurance or restoration. The era of transactional protection plans is giving way to something far more powerful – premium, restorative aftercare that reinforces the brand promise long after delivery.”

Built for Ireland, led from Ireland

Direct engagement with Irish retailers, manufacturers and buying groups has revealed a consistent and clear frustration with legacy aftercare models.

created from the ground up with Irish retailers, Irish customers and Irish market conditions at its core. Aftercare is not one-size-fits-all. It requires local knowledge, local partnerships and local accountability.”

Preserving trust, value and emotion

Christina explains that this shift moves the value proposition from financial compensation alone to the preservation of customer investment and sentiment: “A customer’s furniture is more than a product – it’s part of their home, their comfort, their identity.

“When damage occurs, the emotional stakes are high. This is no longer about fixing a product – it’s about honouring the customer’s choice, their home and their investment. A brand that responds with speed, skill and empathy doesn’t just fix a problem. It proves its values.”

The strategic imperative of partnership-led repair

“Furniture+ was created from the ground up with Irish retailers, Irish customers, and Irish market conditions at its core

“Partners consistently point to three differentiators that matter: transparent and sustainable pricing; the confidence of a product built and led entirely within the Irish market; and the strength of a pure insurance solution, rather than a service contract retrofitted from elsewhere,” says Christina.

“Furniture+ by Warranty Expert represents a landmark development – Ireland’s first aftercare solution developed deliberately in response to these insights. Not a bolt-on. Not an imported framework adapted for local use. A purpose-built insurance product shaped by the realities of the Irish market.

“Every detail – from policy structure to claims execution – reflects a belief that aftercare deserves the same level of thought, craftsmanship and accountability as the furniture it protects.

“Unlike protection models designed for different markets and regulatory frameworks, Furniture+ was

“The cornerstone of this new aftercare ethos is strategic partnership,” she continues. “The quality of the repair is inextricably linked to the quality of the partner performing it. For Furniture+ by Warranty Expert, the exclusive alliance with Walsh’s Furniture Repair & Assembly Ltd is not a logistical detail – it is the very engine of the customer promise.”

She adds that this partnership model redefines the benchmark, offering mastery that reflects the brand’s standards, consistency that builds trust, and sustainability that strengthens brand values.

“Walsh’s Furniture Repair operates as the authorised service arm for premium furniture manufacturers and retailers across Ireland. They don’t simply repair furniture, they understand its construction, materials and design intent at an institutional level. Their craftsmanship mirrors the quality and intent of the original piece. Every repair becomes a continuation of

the brand’s story – precision, care and respect for the customer’s home.

“And that consistency matters. A single nationwide repair partner ensures every customer receives the same gold-standard service, whether they’re in Cork or Donegal. When customers know what to expect, trust becomes systemic – and trust is the foundation of brand loyalty.

“Retailers and insurers can stand behind every repair with absolute confidence, transforming a potential point of friction into a moment of brand reinforcement.

“In a world where conscious consumption matters, expert repair is the ultimate sustainability statement. It reduces waste, extends product life, and aligns the brand with ethical, environmentally responsible behaviour. Aftercare moves from a cost centre to a visible pillar of a brand’s environmental and social narrative.”

The human-centred claims journey

“This premium repair service is only effective if it is accessible,” Christina explains. “The claims process itself must be an extension of the care promised. This is where a local, boots-on-the-ground philosophy becomes critical – and where being Irish-led makes all the difference.

“When a customer contacts a Furniture+ advisor, they are speaking to someone embedded in their market, with the ability to co-ordinate directly with the repair team at Walsh’s Furniture Repair. This creates a seamless and empathetic triangle of care – the concerned customer, the empowered advisor and the expert technician.

“There are no vague timelines, no distant call centres, no navigating foreign frameworks – only a clear, personal path to resolution. A human-led, customer-first approach ensures every solution is tailored, transparent and grounded in reassurance.

“This is brand personality in action – responsive, accountable and genuinely invested in the customer’s wellbeing.”

From transaction to testament

A well-handled claim does more than resolve an issue –it reshapes perception, she asserts: “For the customer, a damaged item becomes a story of exceptional care. The retailer and insurer are experienced not as transactional providers, but as partners in stewardship – invested in the longevity of the purchase. Satisfaction deepens into trust, and trust into advocacy.

“For the retailer, aftercare becomes a powerful differentiator. In a crowded market, the promise of ‘we will truly look after it, and you’ elevates brand perception, supports premium positioning, and increases repeat business and referral. Aftercare becomes a sales asset, not an afterthought. With Furniture+, retailers can finally offer protection that matches the quality and care of the furniture itself.

“And for the industry as a whole, the standard shifts. Disposable protection products lose relevance, replaced by comprehensive insurance paired with artisan-level repair – an approach that enhances

brand reputation across the entire sector.

“Furniture+ reflects this wider recalibration. It challenges the notion that aftercare must be complex, opaque or imported to be credible. Instead, it demonstrates that locally led, insurance-based solutions – built with clarity, accountability and respect for both product and customer – can raise expectations across the market.

“This is not an incremental adjustment, but a redefinition of what meaningful furniture protection looks like in Ireland, and a clear signal of where the sector is heading.”

Aftercare as the ultimate assurance

The future of furniture retail lies in recognising that the customer relationship truly begins at delivery, not at the PoS, she adds: “By building an aftercare ecosystem around expert partnership and humancentred service, we and our retail partners are doing more than selling policies – we are delivering peace of mind, sustainability and long-term trust.

“A customer claim is no longer something to be feared. It has been reimagined as the most powerful touchpoint in the customer journey, a defining moment where brand promise becomes tangible. In this new landscape, the quality of aftercare is the true measure of brand quality.”

The conversation starts here

“For Irish furniture retailers ready to elevate their aftercare proposition and differentiate through genuine, locally led protection, the conversation starts here,” Christina concludes. “Contact ireland@ warranty.expert to discover how Furniture+ can transform your customer relationships and reinforce your brand promise at the moment that matters most.”

www.warranty.expert

“With Furniture+, retailers can finally offer protection that matches the quality and care of the furniture itself

STAINGARD

www.staingard.co.uk

Staingard is celebrating 20 years of delivering care plans and products to the furniture industry. Over that time, the aftercare market has changed dramatically, with increasing regulation, market disruption, and shifting retailer expectations.

As MD Paul Aiston highlights, many retailers are being forced to reassess their aftercare programmes,

yet available solutions have remained largely the same. In response, Staingard developed Protect6, a new six-year care plan designed specifically for modern retail needs.

“At a time when margins are under pressure and customers expect greater value and transparency, traditional five-year warranty models are being questioned,” Paul explains. “Protect6 challenges this norm by extending cover to six years, enhancing customer confidence and perceived value at the PoS.

“Crucially, the solution gives retailers greater flexibility and control, allowing them to retain ownership of pricing strategies and margin. The plan can be tailored to integrate with existing sales models and is supported by Staingard’s range of care products, including care kits and mattress protectors, with personalised PoS options.

“Protect6 represents a shift towards retailer ownership, delivering stronger customer relationships, improved transparency, and sustainable profit growth.”

Visit Staingard’s website or call 01244 888658 to learn more.

FURNITURE INDUSTRY RESEARCH ASSOCIATION (FIRA)

www.fira.co.uk

FIRA has launched an industry-wide survey to gather key insights into the disposal of unsold furniture and how it is managed across the UK sector.

Aimed at manufacturers, retailers and suppliers, the survey explores how unsold stock arises, current disposal and reuse practices, and the barriers that limit greater redistribution and waste reduction. FIRA says responses will help it build a stronger evidence base to support improved industry practices and inform wider circular-economy policy development.

This work follows FIRA’s involvement in research led by Resource Futures for the Scottish Government and Zero Waste Scotland, where significant gaps

in sector-specific data were identified – particularly from organisations managing high volumes of stock, returns and recalls.

FIRA says insights gathered from the survey – open until 10th March – will be vital in identifying operational challenges and uncovering opportunities to reduce waste throughout the product lifecycle, and it encourages all eligible organisations to take part, helping ensure the results accurately represent the full diversity of industry experience.

Take part in FIRA’s Unsold Furniture survey at https://bit.ly/4rZ4cRd

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The part customers never forget

Clare Bailey – retail consultant, speaker, and the founder of The Retail Champion – works closely with independent retailers and multi-site businesses across the UK to help them build more resilient businesses. Here, Clare kicks off a series of regular columns by sharing her take on furniture aftersales, and the moments in which customer loyalty is truly decided …

By Clare Bailey

On 3rd February I hosted a panel discussion at The Delivery Conference, entitled Beyond the Box - Returns, Exchanges, and the Post-Purchase Experience, and it inspired me to consider how very important that was for furniture retail, given the highvalue, high-cube nature of the product, and the fact that it is very often made to order and direct delivered.

Aftersales care rarely gets the spotlight. It’s not glamorous. It’s not part of buying trips or trend forecasts. And it certainly doesn’t make it on to most moodboards.

But ask customers what they remember most about buying furniture, and it’s rarely the showroom or fabric names. It’s what happened after they paid. The delivery that arrived on time (or didn’t). The issue that cropped up (or didn’t). And how the retailer handled it when something went wrong.

Train to gain

In furniture retail, problems happen – large items, long lead times, multiple suppliers, subcontracted delivery teams, awkward access on arrival at the destination, and high-value decisions that customers will live with for years.

The real differentiator isn’t whether problems happen. It’s what happens next.

Too often, aftersales is treated as a process problem, but great aftersales care is about judgement, confidence, training and empowerment. It’s how equipped your team feels when they must explain a delay, reassure a worried customer, or decide on a repair, replacement or refund. In higher-ticket retailing, your people are your biggest aftersales asset.

Staff training and empowerment aren’t optional. A confident team can turn a tricky situation into advocacy. One empathetic, decisive response –whether a damaged sofa, or a delayed delivery – often creates a customer who will sing your praises online, tell friends, and come back. That advocacy? It’s often worth more than the cost price of the item.

The alternative is far more expensive. Not having the answers and endlessly passing the customer around (we’ve all been there) can lead to angry instore confrontations, negative reviews, and lost future revenue. That costs far more than any one mistake.

Taking charge

From the customer’s point of view, the sale doesn’t end on delivery day. It ends when they feel settled, reassured, and confident they chose the right retailer. Until then, trust is still being earned.

This matters more than ever because aftersales is

“The part customers never forget isn’t whether everything went smoothly, it’s whether they felt looked after when it didn’t

now public. Online reviews aren’t written months later with hindsight. They’re written in the moment – when emotions are high and patience is low. One badly handled issue doesn’t just lose one customer, it can influence many.

And the flip side is just as powerful. Customers are forgiving when they feel listened to, informed and respected.

For independent furniture retailers, reputation and loyalty is quietly won or lost here. Not through grand gestures, but through clarity, consistency, and empowered people. A calm explanation instead of a defensive email. A clear next step, instead of, ‘we’ll look into it.’ A sense that someone is taking ownership.

What undermines aftersales isn’t usually bad intent. It’s uncertainty. Staff unsure what they’re allowed to agree. Managers stepping in too late. Businesses relying on goodwill instead of clear decision-making. Over time, that shows up as hesitation, mixed messages, and avoidable negative reviews.

The strongest retailers accept issues will happen and focus on being brilliant at dealing with them. They give teams permission to use judgement, treat mistakes as learning opportunities, and understand when speed matters more than perfection. How a customer feels during a problem outweighs how they felt during the sale.

Checking in

Another layer too few retailers use is ongoing engagement through CRM and segmented email communications.

Well-timed check-ins make all the difference. Six months after a sofa purchase, a simple ‘how are you enjoying it?’ – perhaps asking for a photo or review –keeps your brand front of mind.

Seasonal tips add value: ‘Summer’s here – how about bright cushions?’ or ‘Winter’s coming – add a cosy throw for long nights in.’ Throw in advice too on product care to maximise its life – it proves you care and adds value.

These interactions do more than drive incidental sales. They educate on product care, reinforce trust, and remind customers of the thoughtful touches that make your brand memorable. Big-ticket items last years, but accessories and styling options keep customers returning and sharing their experiences.

Purchase legacy

This all has commercial benefit too. Poor aftersales handling costs money – time, rework, refunds, reputational damage. Strong aftersales, combined with proactive engagement, protects margin, prevents escalation, creates advocacy, and drives repeat purchases.

Furniture retail is built on trust. Customers are inviting your product into their homes and lives. The part they never forget isn’t whether everything went smoothly, it’s whether they felt looked after when it didn’t, and whether someone checked in to help them get the most from it afterwards.

In today’s market, that moment lasts far longer than many retailers realise.

Subscribe to Clare’s Retail Reckoning newsletter at https://bit.ly/3MEqSXR www.retailchampion.co.uk

“For independent furniture retailers, reputation and loyalty is quietly won or lost here

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You’re coming back a star!

Lights, camera, action!

Successful retail sales pitches not too dissimilar to those musicals from the Golden Age of Hollywood, suggests our US correspondent Gordon Hecht, writing for trade magazine Your Source News

By Gordon Hecht

You don’t see them too often, but there was a time that Hollywood was churning out movies scattered with songs. They were called musicals, and were continuing a tradition born on Broadway. Comedy, romance, dance, production numbers, and memorable lines and songs wrapped up in two hours of celluloid.

One of my faves is the 1933 motion picture 42nd Street. Even if you never saw it, you probably heard the misquoted line, “You’re going out there a nobody, but you’re coming back a star.” Check YouTube out for the actual passionate scene.

Films like 42nd Street and the multiple “I know, let’s put on a show” Mickey Rooney/Judy Garland movies had that spark of cinematic magic. It made us believe that we could step on stage and be a major hit without any of the hard work known as preparation.

I can’t imagine what it takes to stage a Taylor Swift spectacular concert or Broadway show. But having been in multiple small local concerts, shows, and production numbers with my everlovin’ bride, I’ve gotten a glimpse into the necessary sweat, tears and hard work required.

It’s not a lot different than being prepared for the daily show we call retail sales.

Read from the script: Performers from grade school to the big time must follow the script. They need to memorise and internalise the words and stage instructions. Musicians need to understand those dots on the page to make the sound come alive.

Selling means learning and using the playbook, often called a sales process. Memorising the scripts and dialogues makes sales presentations go smoothly. Players who internalise the information are rarely caught off-guard.

Product information, promotional offers, rebate procedures and financing information also need to be learned and memorised.

Cinnamon roll-play: Sales meetings have to be about more than eating pastries and drinking coffee. It’s the perfect time to roleplay common sales situations and obstacles. The time to fail is at the meeting, rather than facing an actual paying shopper.

Actors, singers and musicians practice. Every day and several times a day. They understand that practice does not make perfect. Only perfect practice makes perfect. They rehearse over and over. Until they get it right. They only want to deliver the best performance for the people sitting in the theatre.

You should expect no less from your staff and yourself.

Say it with passion: Anyone can read words on a page or sing notes from a songbook. But the difference between having a voice and being a star can be summed up in one word – passion. Think of the greatest concerts, movies or shows that you’ve seen. Those experiences are special because of the way the actor or singer told their story. It’s facial expressions, body language, intonation and power.

It’s been over 15 years, but I still remember how an appliance retail sales associate made buying a washer a fun and exciting experience. Or the athletic shoe salesman describing and demonstrating the comfort of socks. So much that I spent $50 on three pairs that day. And tripling my budget on a dishwasher, because a big-box store clerk told me the virtues of durability, effectiveness and minimal operating noise of a top end model.

They sang the praises of their products, made me part of the show, and took an ordinary shopping day and made it extraordinary.

It’s Murphy’s Law: Whether on stage or in your showroom, if something can go wrong, it will go wrong. I’ve seen it all. Someone starting to sing, ahead of the rest of the chorus; another performer missing a cue and walking onstage; sound and lighting problems and more. Unseen and not preventable.

Yet the show goes on. Most of the time, the audience never knows. It’s because prepared professionals rarely get rattled.

Sure, you can check to verify that all adjustable bed samples are plugged in. But then you’re missing the remote control. Or the bankcard reader fails, just as you are taking a payment. It can even be an upset customer teeing off, just as you’re about to close a megasale.

It’s time to take a breath, stay calm, and quickly evaluate alternatives. No rush, though. You have a full five seconds to act. Just remember what producer Julian Marsh said onscreen in 42nd Street, way back in 1933: “Our hopes, our futures, our lives are in your hands. Go out there and make them shine with your golden talent! Sawyer, you’re going out there a youngster. But you’ve got to come back a star!”

This article was originally published by Your Source News. Gordon can be reached at gordon.hecht@aol.com.

“Think of the greatest shows you’ve seen. Those experiences are special because of the way the actor told their story

Roll up, roll up! This is retail theatre

In this month’s extract from her new book The Science of Shopping, consumer expert Kate Hardcastle explains how the shopping experience can be transformed into something extraordinary and unforgettable …

By Kate Hardcastle

Retail theatre is the transformative force that turns ordinary shopping trips into extraordinary experiences. In a world brimming with choices, the ability to surprise and delight has become a key differentiator. By blending storytelling, design and interactivity, retail theatre brings brands to life in ways that engage all the senses, connect emotionally and leave lasting impressions.

It’s no longer enough for stores to display products on shelves – today’s consumers seek immersive environments that excite and inspire. Retail theatre transforms shopping into an event, with customers as active participants in the brand story. From carefully orchestrated lighting to the integration of cutting-edge technology, every element is designed to captivate and engage, creating moments that linger long after the visit ends.

Retail theatre taps into the psychology of human connection. By turning stores into stages and shoppers into co-creators of the experience, it delivers something intangible yet powerful – a sense of magic. Whether through flagship stores that evoke wonder, pop-ups that create a buzz, or sensory displays that make a lasting impression, retail theatre elevates shopping from a transactional act to a memorable journey.

For example, a visit to the flagship store of a luxury brand might feel like stepping into another world, where every detail – from the ambient scent to the curated soundtrack – is designed to convey the essence of the brand. Similarly, a pop-up shop for an emerging brand might harness creativity and spectacle to make a bold statement, leaving visitors with a lasting emotional connection.

Retailers that embrace these theatrical elements aren’t just selling products – they’re offering an experience that becomes part of the consumer’s story.

Several techniques can be employed to bring retail theatre to life:

Sensory engagement: Retail theatre excels at engaging the senses. Brands use sight, sound, smell, touch and even taste to create environments that feel vibrant and alive. For example, Abercrombie & Fitch’s signature scent or Starbucks’ curated playlists build sensory experiences that customers associate with the brand. These elements make the experience richer, more memorable and emotionally resonant.

Immersive technologies: Augmented reality (AR), VR and interactive displays are adding new layers to retail experiences. From trying on virtual outfits

to exploring product features in an interactive way, these technologies invite customers to actively engage with the brand, making shopping both entertaining and informative.

Thoughtful store design: Store layouts influence how customers explore and interact with products. Apple’s minimalist design, with its open spaces and handson displays, encourages customers to experiment with technology, making them feel confident and connected. These design choices create an intuitive and enjoyable experience that fosters loyalty.

Theatrical pop-ups and experiential flagships: Temporary spaces like pop-ups and experiential flagship stores are a playground for retail theatre. Brands use these spaces to tell stories, launch new products or celebrate cultural moments. By making these experiences immersive and interactive, they capture attention, generate buzz and create an emotional bond with visitors.

Emotional storytelling: The heart of retail theatre lies in storytelling. Brands craft narratives that invite consumers into their world, creating experiences that align with their aspirations and emotions. Whether it’s a sustainability story embedded in the design of a store, or a campaign brought to life through interactive displays, these narratives make shopping meaningful and memorable.

Retail theatre is more than a trend – it is a vital response to the modern consumer’s desire for meaningful, emotional engagement. It takes shopping beyond the transactional, creating moments of joy, wonder and connection. By integrating sensory elements, storytelling and technology, retailers can transform their spaces into stages where unforgettable experiences unfold.

The future of retail lies in its ability to merge the digital and the physical, the practical and the magical. Retail theatre ensures that stores remain vibrant, dynamic places where brands can connect with their audiences in ways that go far beyond the product. In a competitive market, it’s this artistry – the ability to craft experiences that resonate deeply – that sets brands apart and keeps consumers coming back for more.

Excerpt from The Science of Shopping, courtesy Kogan Page. To buy a discounted copy, visit bit.ly/3Jo5xQb and enter code KOGANPAGE25 at checkout.

“It’s no longer enough for stores to display products on shelves

Why diversification is no longer just an option

This month, Andrew Goodacre, CEO of the British Independent Retailers Association (Bira), explains why, when it comes to independent retail, diversification is essential …

By Andrew Goodacre

Walk down almost any high street in Britain today and you’ll notice something striking – independent retailers are increasingly the last shops standing. Where chains have retreated and units sit empty, it’s the independent traders who remain, serving their communities and keeping the high street alive.

But being the last shop standing brings both opportunity and challenge. With fewer competitors nearby, you have a captive audience. Yet with growing costs squeezing margins and consumer spending under pressure, relying solely on your traditional product range or business model isn’t enough any more. Diversification has moved from being a ‘nice to have’ to an essential survival strategy.

I’m not talking about abandoning what you do well or losing your identity. I’m talking about smart diversification that builds on your strengths whilst opening up new revenue streams and appealing to different customer groups.

Let’s start with product diversification. If you run a gift shop, have you considered adding locally made products, sustainable alternatives, or experiencebased gifts like workshop vouchers? Furniture retailers might expand into home accessories, soft furnishings, or interior design consultations. The key is identifying gaps in your local market that align with what you already do well.

Product diversification works best when it feels natural to your existing offer. It’s about finding complementary ranges that appeal to different customer segments whilst using your existing expertise and supplier relationships.

But diversification isn’t just about what you sell –it’s about what you offer. Services represent one of the most powerful ways to differentiate yourself from online competitors and create reasons for customers to visit repeatedly.

Consider repair services. In an age where we’re all more conscious of waste and the environmental impact of constant consumption, offering repairs for furniture, electricals or home goods taps into a growing market. It builds loyalty, generates repeat business, and positions you as a sustainable alternative to throwaway culture.

Click and collect has become table stakes, but have you thought about delivery services for elderly or less mobile customers? Personal shopping appointments? Gift wrapping and corporate gifting services for

local businesses? These aren’t complicated to implement, but they create touchpoints and revenue opportunities that pure product sales don’t offer.

Some retailers are getting creative with their physical space. If you have quiet periods or underused areas, could you host workshops, demonstrations or community events? A furniture shop running interior design evenings, a gift shop hosting craft workshops, or partnering with local artists for exhibitions … these activities drive footfall, create community connections, and often lead to sales.

The challenge, I know, is capacity. You’re already working flat out managing costs, dealing with suppliers, serving customers. How do you find time to diversify? My answer is to start small and test. Pick one new product line or service. Trial it for three months. Measure the results. If it works, expand it. If it doesn’t, you’ve learned something without overcommitting resources.

Talk to your customers. They’ll tell you what they need. A conversation at the till about “I wish I could get X locally” is market research gold. Those insights cost nothing and often reveal opportunities you hadn’t considered.

Look at what’s disappeared from your high street. Are there products or services that used to be available locally but aren’t anymore? That’s often where the biggest opportunities lie. You’re not just diversifying – you’re filling genuine gaps in your community’s needs.

The reality is that trading conditions aren’t getting easier. Costs continue to rise, competition from online retailers remains fierce, and consumer confidence is fragile. But independent retailers have always been adaptable. That’s how you’ve survived when chains haven’t.

Being the last shop standing gives you permission to be more than just what you’ve always been. Your customers need you to evolve because they need you to survive. Diversification isn’t about losing your identity – it’s about ensuring you’re still there in five years, still serving your community, still keeping the high street alive.

Start this month. Identify one opportunity. Test it. Learn from it. Your future depends on it.

www.bira.co.uk

“Being the last shop standing gives you permission to be more than just what you’ve always been

When is a director not a director?

The furniture industry is built on long-term relationships, family ownership and teams where senior staff often take responsibility far beyond their job descriptions, writes Nick Porter, legal director at law firm Buckles Solicitors – but while this flexibility helps businesses run smoothly, it also creates a legal risk that many do not see coming …

By Nick Porter

Under UK company law, a person can become a director because of the role they perform, not because they have been formally appointed. If someone takes part in strategic decisions, influences financial commitments or represents the company in a senior capacity, they may be treated as a director in law, even without the paperwork.

How it happens

Two categories capture unintended directorships. A de facto director is someone who carries out tasks normally performed by directors, such as approving major orders, leading negotiations with suppliers, directing senior staff or shaping operational priorities. A shadow director is someone whose instructions the actual board follows, even if that person does not appear in any public role.

These situations are common in furniture retail and manufacturing, especially in owner-managed firms where job titles evolve informally. A trusted manager may take charge during busy trading periods. A family member may influence decisions despite having no formal role. The law looks at conduct, not intentions, and influence is often enough to trigger director status.

Directors’ duties

Once someone meets the threshold of acting as a director, statutory directors’ duties apply automatically. These duties include acting in the company’s best interests, using reasonable care and skill, avoiding conflicts of interest and not exploiting company opportunities for personal benefit.

These duties apply regardless of whether the individual realises they are acting as a director. If a duty is breached, the person may be required to compensate the company or return any personal gain.

In the furniture sector, disputes often arise over buying decisions, stock commitments, pricing strategies or extended credit terms. Decisions made informally at the time may be scrutinised later, especially during disagreements between shareholders or when the business faces financial strain.

Insolvency risks

Risk increases significantly if the company enters insolvency. Insolvency practitioners examine who was directing the business in the months leading up

to collapse. De facto and shadow directors face the same scrutiny as formally appointed directors. Wrongful trading arises if someone allowed the company to continue operating when they knew, or should have known, that insolvency was unavoidable. In these cases, the court can order the person to contribute personally to the creditors’ pot. If dishonesty is involved, fraudulent trading may be alleged, which carries civil and potentially criminal consequences. Disqualification is another risk. Individuals can be banned from acting as directors for up to 15 years. These orders are public and can seriously affect future involvement in the industry.

Job titles

Director-level job titles often create unintended exposure. Furniture businesses frequently use titles like sales director, buying director or operations director to signal seniority rather than legal authority. However, public use of these titles can be treated as a representation of decision-making power.

If the individual also takes part in strategic or financial decisions, a court may decide they were acting as a director. This can affect negotiations with suppliers and create employment-related disputes.

Practical advice

Furniture businesses can reduce risk by matching titles to real duties, formalising true director roles and avoiding director labels for others. Clear boundaries, accurate communication and regular review of responsibilities help prevent accidental directorships.

www.buckles-law.co.uk

“If someone takes part in strategic decisions, they may be treated as a director in law, even without the paperwork

What is the magic (sleep) number?

Always keen to interrogate the numbers behind his business, Steve Pickering, the ‘unorthodox’ CEO of independent bed chain Sussex Beds, has introduced a metric to evaluate the quality of his customers’ sleep – before and after they purchase …

By Steve Pickering

We are dramatically improving the quality of sleep for our customers, fact!

One of my key rocks for last year was to introduce ‘The Number’ of people we help improve sleep quality for. Eventually, this will form the central basis of our goals, targets and purpose.

The question is, how do we measure this metric? We’ve been surveying our customers, first immediately following their purchase, asking, “How would you currently rate the quality of your sleep?”

And then, four weeks after

delivery, there’s a follow-up survey, asking, “How do you rate your quality of sleep since you got your new bed or mattress?”

Both surveys provide the same rating options, from 1 (very poor) to 10 (outstanding).

The results dramatically demonstrate the improvement in sleep quality our customers experience once sleeping on our products. We’ve seen a swing from 69% experiencing moderateto-poor levels of sleep prior to purchase, to just 10% after. The most pleasing metric, however, is that 90% of customers rate their

sleep ‘good’ to ‘outstanding’ once sleeping on our products. That’s cool – still room for improvement, but cool!

The opportunity now is to follow up with those 10% who are not achieving quality sleep and identify whether product improvements are required – and the next step is to turn this data into ‘The Number,’ and then set targets and align our BHAG (Big, Hairy, Audacious Goal) to feature these metrics.

Hear more from Steve by listening to his podcast, An Unorthodox CEO

“The results dramatically demonstrate the improvement in sleep quality our customers experience once sleeping on our products

SHAPING THE FUTURE OF FURNITURE TOGETHER

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NATIONAL BED FEDERATION (NBF)

When the going gets tough

Times

may be tough for your business – but that’s no excuse for dropping the ball, argues Simon Williams, the head of marketing and membership at the National Bed Federation (NBF) …

By Simon Williams

There’s no doubt that it’s a tough business climate out there at the moment.

Having said that, when was the last time we could all report that business was booming? There are always external pressures, whether that’s rapidly rising component costs, supply shortages, wage inflation, energy prices, Covid, war, the threat of war, Trump tariffs, cheap imports, cost of living crisis etc … the list goes on.

But, as Billy Ocean sang, “When the going gets tough, the tough get going.” Maybe now is the time to really focus on the things within your control that can positively affect your business. Every business is different and you know your own business better than anyone. If what you’re doing isn’t working, there’s no point carrying on doing the same.

At the NBF, we are always looking at ways in which we can support our members and retailers who are part of our Retail Champions scheme and are aligned with our principles.

To do that, we provide a broad range of tangible benefits, regulatory support and expert advice on key bed manufacturing business areas, including business compliance, HR support through our NBF Protect service, sustainability and the different aspects of product safety. The NBF Code of Practice and its independent auditing, originally introduced in 2013 and now in its sixth iteration, remains at the cornerstone of what we do – ensuring that our members have a distinct point of difference to their competitors, whether that’s domestic or imports.

The NBF Code of Practice covers 10 areas of compliance including flammability, cleanliness and trade descriptions, and our members are audited regularly to ensure ongoing compliance. As part of the Code of Practice, we also have an ongoing programme of due diligence testing where we purchase both member and non-member products.

Flammability testing is then carried out at a UKASaccredited laboratory, and the product is inspected and cut open to verify the advertised specification claims. Results are shared with the retailer from whom we purchased.

We inform our Primary Authority Partner, Trading Standards at Wakefield Council. They carry out their own investigations via their product safety team, which can include site inspections, product purchases, and in some cases, enforcement action.

Responsible and reputable retailers in the UK and Ireland can buy with confidence from NBF members, knowing that the checks and balances have been carried out, that they are supplying products that have been tested to meet UK flammability standards and that they comply with trade descriptions – for example, if it states on the label that the mattress contains 1,500 pocket springs with three zones, a 2.5cm layer of memory foam and a deep layer of natural wool, then that is what you would find if you were to cut the mattress open.

Can the same be said for products that advertise pretty much the same specification but at a fraction of the price? I think we all know the answer.

The NBF are represented on several external committees and panels that enable us to support our members on industry matters by raising key issues affecting the industry with Government and other organisations to ensure that our members voices are heard at the highest level.

If there is an issue that is affecting you, or you want to get involved in the conversations, get in touch to find out how we can support your business.

www.bedfed.org.uk

“Maybe now is the time to really focus on the things within your control that can positively affect your business

favourite industry social event?

I always enjoy the Furniture Makers’ Yorkshire Curry Nights – great networking, with the bonus of being local

Steve Adams, Mattress Online

The NBF Bed Industry Awards gala dinner

Bernard Eaton, Greenwood Retail

I live in Algarve these days, although I do come to the UK loads ... but my favourite event was when I invited several of the team over for a strategy day blended with some tourist stuff. We got a lot done, we reimagined the brand (hence the rebrand/relaunch) and I also got to act as tour guide for a couple of days. It went so well we’re planning to do it again! I know it isn’t an open social event, but it was my favourite!

Clare Bailey, Retail Champion

Wine tasting at the Furniture Makers’ was pretty good. I also used to really enjoy the House of Lords event hosted by FIRA

Gareth Mayhew, Roundhill Consultancy

The January Furniture Show, in the hotel bar with clients

Wayne Robbins, Iconography

I’ve always enjoyed the week around the NEC show. Whilst the event has morphed over the years, it remains a focal point for the UK trade that everyone strives to attend. Consequently, you get to see trade people both during the day and the evening – enabling development of new and existing relationships, garnishing business with pleasure

Ian Priestley, Furntech

It’s got to be the Women in Furniture Network (WIFN) events … but we do need more generally, if I’m honest

Jan Duckworth, Cox & Cox

I always enjoy the Minerva dinner and entertainment at the biannual events

Kathryn Lukehurst, Lukehursts

I don’t attend many – always too busy ‘at the coal face’, as they say!

Peter Harding, Fairway Furniture

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The Great Yorkshire Bed Week

Yorkshire Celebrates Great British Bed Manufacturing 22 - 26 March 2026

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