The Toy Book - August 2026

IN THIS ISSUE

THE ACTION, ADVENTURE, & MYSTERY ISSUE

CEO Laurie Schacht laurie@toybook.com

Vice President & Group Publisher Jackie Breyer jackie@toybook.com

Editor-in-Chief

James Zahn james@toybook.com

Senior Editors Ali Mierzejewski ali@toybook.com

Marissa Silva marissa@toybook.com

Associate Editors

Samantha Connell samantha@toybook.com

Katherine M. Hill katherine@toybook.com

Ashley Pelletier ashley@toybook.com

Assistant Editors Taylor Battle taylor@toybook.com

Natalie Miller natalie@toybook.com

Social Media Director Nicole Savas nicole@toybook.com

Editorial Assistants

Annie Marino annie@toybook.com

Stephanie Szulborski ss@toybook.com

Art Director Joe Ibraham joe@toybook.com

Graphic Designer Elena Sorce elena@toybook.com

Director of Operations Bill Reese bill@toybook.com

Executive Director of Sales & Marketing James Devin jd@toybook.com

Senior Sales & Marketing Executive

Stephanie Katz stephanie@toybook.com

Account Executive Lisa Gunner lisa@toybook.com

Sales & Marketing Assistant Naaja Flowers naaja@toybook.com

RUNNIN’ DOWN A DREAM

Ambition still matters in a business built on imagination.

by JAMES ZAHN, Editor-in-Chief

The toy industry is riding high amid a sales boom that’s seen dollar sales, unit sales, and average selling price spike across the board. Now, with the first half of the year in the rearview mirror, the approaching dog days of summer feel like a speed bump in the journey to September’s LA Fall Toy Previews and the all-important holiday selling season.

But some worthy detours lie ahead.

PUT THE HAMMER DOWN

From Gen Con in Indianapolis to ASD Market Week in Las Vegas to the North East Toy & Gift Show in Springfield, Massachusetts, there’s plenty of action on the midsummer road trip when it comes to new product discovery. Whether you’re a specialty retailer seeking the latest in fast-moving trends, a game shop on a quest for new tabletop titles, a C-store hunting for impulse items, or a general merchant looking to boost sales with high-margin closeouts, you’ll find inspiration on every turn.

The spirit of action, adventure, and mystery fuels this issue of The Toy Book, but there’s another factor running in tandem with all of that: ambition.

In an industry built on imagination, ambitious dreamers are creating new stories and products to connect kids and families of all ages. For Brandon Braswell (pg. 14), that means growing a retro-inspired action figure brand, 9 to 5 Warriors, from

the ground up. For Deirdre Cross and Jessica Aceti (pg. 36), it means harnessing the knowledge and experience gained from creating games for other companies as the foundation for The Office of Tiffany Birdsong. And for Jordan Gershowitz (pg. 32), it’s carrying on a toy industry legacy at the intersection of storytelling, entertainment, consumer products, and live experiences. Our team caught up with all of them for a look at the future of fun.

Analog play is having a welcome moment this year, and kids of all ages are creating adventures of their own across familiar categories, like action figures, vehicles, games, and, thanks to some fresh licensing deals, ride-on toys (pg. 26). Likewise, Wham-O’s Hacky Sack is back on the global stage, relaunched by PlayMonster (pg. 44) and getting teens and adults moving with new takes on high-action, tech-free play.

Beyond that, a new wave of blind boxes, bags, and mystery packs (pg. 46) gives collectors the dopamine hits they seek, with everything from cute critters to clip-on accessories for their bags to shelfready sports stars in miniature.

ICONS OF ACTION & ADVENTURE

And in a world where pop culture mashups have become the norm, our editorial cover offers a glimpse of new stories ahead as an icon joins the world of G.I. Joe: Tomb Raider’s Lara Croft. If knowing is half the battle, then raiding is the

other half, and it will all come into focus in the pages of G.I. Joe: A Real American Hero x Tomb Raider, debuting in comic shops this October from Skybound Entertainment and Image Comics. Croft joins the 6-inch-scale G.I. Joe Classified Series as the Tomb Raider franchise marks its 30th anniversary, arriving in November, with all the accessories needed to hunt for relics on Cobra Island.

THE NEXT CHAPTER

As this issue lands, our Toy Book team is hard at work on the jumbo-size Fall Toy & Licensing Preview Issue. Debuting during the LA Fall Toy Previews in September, with bonus distribution at Brand Licensing Europe in October, the next issue features The Licensing Book as an internal supplement and comes packed with exclusive content you won’t want to miss. We’re living life on the pulse of play. Now, let's rock! 

James Zahn, best known as The Rock Father, is the Editor-in-Chief of The Toy Book and The Licensing Book, a Senior Editor of The Toy Insider and The Pop Insider, and Co-President of The International Toy Magazines Association (ITMA). Frequently called upon for expert commentary on the toy industry, he has been featured in The New York Times and Forbes, and has appeared on Yahoo! Finance, ABC, NBC, CBS, FOX, BBC, NewsNation, CNN, Newsmax and more. Connect with him on LinkedIn or follow him on X and Instagram @therockfather.

SHOWING UP FOR THE INDUSTRY A Look Inside The Toy Association’s Latest Member-First Initiatives and Experiences

by MADDIE MICHALIK, Manager, Communications, The Toy Association

The global toy industry never stands still, and neither does The Toy Association.

As needs continue to evolve, the Association supports the industry by providing insights and resources, championing priorities in Washington and beyond, and creating business-growth opportunities. These efforts are rooted in the Association’s core mission: to be in service of members and the broader toy community.

THE TOY DESK

That commitment recently took on a new form with the launch of the Toy Desk, a centralized support hub designed to make it easier than ever for companies to access the expertise and resources they need. Toy professionals can now visit toyassociation.org/toydesk and submit questions through a single portal to seamlessly connect with the right Association team — whether the issue is trade and tariff refunds, safety and technical guidance, event participation, or finding new ways to connect and grow within the industry.

Greeting visitors is Gilbert, the Toy Desk’s cheerful guide, and the Association’s iconic ball brought to life. Named in honor of A.C. Gilbert, inventor of the Erector Set, Olympian, entrepreneur, and founder of The Toy Association (in 1916 as The Toy Manufacturers of America), Gilbert pays tribute to a legacy of service, innovation, and industry leadership that continues to shape the Association’s work.

“The Toy Association exists to help members succeed,” says Ken Ebeling, Executive Vice President of Strategic Development and Member Services at The Toy Association. “From helping our members solve day-to-day challenges to advocating for policies that impact their

businesses, our goal is to show up for them in meaningful ways every day.”

RECENT ADVOCACY WINS

In June, The Toy Association hosted its annual DC Fly-In and Day of Play on Capitol Hill when nearly 30 toy industry leaders participated in more than 40 bipartisan and bicameral meetings with lawmakers and congressional staff to speak on issues most important to toy companies, including AI, trade policy, and the need for the toy sector’s exemption from tariffs. Throughout the week, Association staff engaged directly with administration officials, including Sam Mulopulos, Chief of Staff for the U.S. Trade Representative, helping to further elevate the industry’s priorities and concerns.

Those conversations are translating into results. Following months of advocacy by The Toy Association and its members, the Federal Communications Commission (FCC) on June 16 announced a significant policy change affecting toy drones and R/C flying toys. Qualifying products will no longer be swept into restrictions intended for sophisticated unmanned aircraft systems, amending an earlier FCC rule change that was overly broad in scope and, while aimed to address national security risks tied to advanced drones, also blocked certification for toys that didn’t pose the same risks.

UPCOMING EXPERIENCES

The Toy Association is bringing the industry together through a busy calendar of events. The LA Fall Preview Market Weeks (September 14-25) once again put The Toy Association’s Toy Building (101 Continental Boulevard in El Segundo) at the center of the activity. Home to more

than 80 showrooms, the Toy Building welcomes retailers, licensors, inventors, and industry professionals for two weeks of events, product previews, meetings, and networking opportunities.

In November, People of Play Week (November 5-8) brings the toy community to Rosemont, Illinois, for a series of events celebrating creativity and connection. The Inventor Pitch & Innovation Conference and 2026 Toy & Game Innovation Excellence Awards (TAGIEs) gather inventors, designers, and industry leaders, while the Chicago Toy & Game Fair (CHITAG) invites families and fans to experience hands-on play and new product discoveries, as a festive kickoff to the holiday shopping season.

From launching new tools to creating growth opportunities, The Toy Association continues to meet members where they are. Companies are encouraged to connect with the team at any time for guidance and support through the Toy Desk, or visit toyassociation.org for information about the many resources, tools, experiences, and opportunities offered on behalf of the toy industry. 

Maddie Michalik is a trusted toy expert and go-to source for the latest product trends and news related to toys, games, and kids’ entertainment.

As part of The Toy Association’s marketing communications team, Michalik reports on the latest toy industry news and happenings.

THE SPECIALTY SPARK

Astra Channels Post-Show Momentum Into New Programs, Stronger Outreach, and Deeper Member Connections

by SUE WARFIELD, President, American Specialty Toy Retailing Association (Astra)

We did it.

Marketplace & Academy in Milwaukee was a huge success, and the numbers back it up. More than 2,300 people attended this year’s event, with 470 retail organizations represented. That puts us back at pre-COVID-19 attendance levels, which is something worth celebrating.

But we are not stopping there.

Planning for Astra Marketplace & Academy 2027 in Pittsburgh is already underway, and plenty is happening before we get there. The rest of 2026 will be focused on building momentum, listening to members, and ensuring Astra continues to deliver real value to the specialty toy community.

We launched regional groups in Minneapolis and Denver this spring, and

additional regional groups are planned. These local groups give members a chance to network, learn, and have fun without the distractions of trade shows.

Education is also getting attention. Updates to the Master Sales Representative Program are scheduled to be completed by early 2027, while updates to the Master Retailer Program are expected later in 2027. Astra Academy will continue to grow as new educational content is added to the website.

Members will also see more virtual opportunities, including Zoom roundtables and informational sessions. The Astra Toy app will continue to evolve with new features and improvements. Behind the scenes, work is underway to make communications and technology easier, smoother, and more useful for Astra members.

Astra’s advocacy work also remains a priority. That includes partnering with other organizations to promote the importance of play, support the broader toy industry, and speak up on policy issues that affect our businesses. We are also continuing conversations with groups across the toy, game, gift, hobby, and related industries to share ideas and strengthen the broader community.

And, of course, Marketplace & Academy remains central to the work. Every year, the goal is to make the event better and make sure it lives up to its motto: “The place to be for specialty.”

Member feedback is what keeps all of this pointed in the right direction. Committees, surveys, conversations at shows, phone calls, store visits, and quick chats all matter. If something is working, we want to know. If something needs to change, we need to hear that, too.

The industry is facing real challenges, but it also offers real opportunities. Families are tired of screens. People are craving connection. Specialty toy stores, sales reps, manufacturers, and the people who support them are built for this. Our industry powers discovery of new, quality play experiences every day.

Astra’s staff works remotely across the U.S., from California to Connecticut, but the work is personal. We connect with members at shows, online, on the phone, and in stores whenever we can. If one of us stops by your store, please let us know what’s on your mind. Those real moments will guide our direction and help shape where we go next. 

Sue Warfield, President of the American Specialty Toy Retailing Association (Astra), has more than 30 years of experience working in the toy industry, including owning a retail store, being a sales representative, and working alongside her husband at a manufacturing business.

If Brandon Braswell had known everything he’d face while launching an original toy brand, he may never have started. Fortunately, for fans of 9 to 5 Warriors, Braswell had no clue what he was getting himself into.

Back in 2012, years before the first office-supply oddballs would punch in, Braswell was simply a toy fan, raised on the bright colors and bizarre characters that dominated cartoons in the ’80s and ’90s. One day, while wandering the aisles of his local vintage toy store, Braswell wondered: “Will today’s kids ever experience this kind of magic?”

“I felt like the kids growing up today didn’t have that same originality and fun, wacky characters — something that just makes you want to go to the toy store so badly to see what’s new,” Braswell says. “I don’t know why or what I was called to, but I knew I wanted to create that future nostalgia for the generation growing up today.”

The idea became the foundation for 9 to 5 Warriors, an original action-figure line deeply inspired by the ’90s oddball era. The series transforms everyday office essentials into a quirky cast of collectibles that battle it out in the breakroom after hours. Supported by an ever-expanding story straight out of a Saturday morning cartoon, 9 to 5 Warriors offered Braswell the chance to create that weird, imaginative world he felt was missing from modern toy shelves.

There was just one problem — he had no idea how to actually make a toy. But what he did have was much more important: a clear vision and a willingness to collaborate.

“[Brandon] knew the look he wanted, and he knew that he had to find the right people to execute that look,” says Azhelle Wade, founder of the toy industry training program Toy Creators Academy and Braswell’s longtime mentor. “And he knows where and when to spend his money… He needs an expert in this area, so he’ll find one. That’s just so smart.”

Leaning on his filmmaking background, Braswell spent years fleshing out the world of the Warriors — the Water Cooler Commandos and Break Room Bandits, the bored office worker who created them, and the magic energy drink that brought them to life. He created comic books, trading cards, and even commercials, all before ever holding a toy in his hands, because to Braswell, “Story is what builds that trust and connection, and connection is what lasts generations.”

Then, in 2020, he recruited Scott Hensey — a legendary sculptor whose work includes Teenage Mutant Ninja Turtles, Street Sharks, and Exo Squad — to bring the characters into the third dimension by hand. The figures are deliberately simple, closer to the 5POA (five points of articulation) action figures Braswell grew up with than than the hyper-posable collectibles of the modern era. “There’s something magical about [that simplicity],” he says. “The world is your playground.”

Collaboration is key to Braswell’s design process. He usually recruits artists, hands them mood boards, and lets them riff, bringing their own imagination and ideas into the fold. For example, Slice Age, the line’s bestseller, started as a giant, pizza-inspired dinosaur until one artist took it to the next level, giving the character a club-wielding caveman twist that Braswell never saw coming.

But as it turns out, getting the toys made was only half the battle. From factories and logistics to retail, “every single thing I have to do is a learning curve,” Braswell says. “I didn’t know what I needed to do, and as I started doing it, I learned, ‘Oh, I need to do this as well.’ I always wonder if I would’ve started this journey if I truly knew the end goal — the process, the amount of money. I probably would’ve never begun. So ignorance is bliss.”

Although Braswell’s first Kickstarter failed, his persistence paid off. Braswell regrouped, partnered with retailer BigBadToyStore to relaunch the campaign, and successfully brought

the figures to life. His second Kickstarter in November 2024 was even stronger, raising more than $100,000 — until the 2025 tariffs brought it all to a screeching halt.

Overnight, the cost of finishing Wave 2’s production jumped by about 40%, a hit Braswell hadn’t factored into preorders. To make matters worse, larger companies rushed to get their shipments out ahead of the new rates, pushing smaller indie projects like Braswell’s further and further down factories’ priority lists.

Where a major corporation might silently raise prices, Braswell leaned on his biggest advantage as an indie creator: direct access to his own customers. He kept backers updated every step of the way, never slapping them with extra charges, but instead choosing to absorb the cost himself. “They took a chance on a no-name brand,” he says. “There’s no way I’m going to come back six months later and say, ‘Hey, can you pay more?’ … To me, that would’ve broken something much more valuable — that trust and that relationship.”

To Wade, it’s this relationship with the consumer that makes independent companies like 9 to 5 Warriors so unique. “Larger companies tend to be led by the people they serve: the retailers,” Wade says. “Indie creators are led by the people they serve, too, but that’s usually the consumers directly … They’re creating toys that respond to society’s current problems, needs, and feelings. They’re so much closer to the end consumer, and their products just have so much heart.”

“When I first announced [9 to 5 Warriors], one negative person said, ‘These look like Happy Meal toys that are $30.’” Braswell says. “And I was like, ‘Hell yeah, Happy Meal toys are awesome!’ … You could see it as simple and stupid, but once you get it in your hand, you’re like, ‘This is something different,’ because a lot of love was put into it.”

For all the challenges that come with running an independent toy company, the most rewarding part for Braswell is seeing

plays with toys nowadays. I got them for him, and he loves them … That was my hypothesis. I wanted to create something for the generation growing up today.”

With the tariffs now reversed, Braswell is working overtime on Wave 3 — new characters, a deeper story, and an eight-issue comic he’s been developing since the early days — but his ambitions extend far beyond a single toy line.

“I want to be the catalyst of the next Saturday morning cartoon generation,” he

BORANT CORPORATION

Dungeon Crawler: World Earth Collectible Crawlers Ages: 14+ | MSRP: $29.99

Playmates Toys, under the name “Borant Corporation,” is releasing its inaugural line of Dungeon Crawler Carl-inspired collectibles, including figures, statue scenes, and plush. The first wave of 6-inch figures (pictured) includes Mordecai, Prepotente, and Carl and Princess Donut.

MCFARLANE TOYS

Superman and Mr. Mxyzptlk DC

Retro: Super Friends 6-Inch Figure Ages: 12+ | MSRP: $22.99

Superman gets the retro Super Friends treatment with this 6-inch action figure with 12 points of articulation. It comes with a garden tool, hat, and collectible art card packed alongside the mischievous Mr. Mxyzptlk. Additional Super Friends action figures sold separately.

MGA ENTERTAINMENT

Armorsaurs Armor-Up Dinosaur — Ajax Ages: 6+ | MSRP: $44.99

Kids can customize Ajax, seen here, with seven armor pieces and a pilot flight pod, then push its tail to let out a ferocious roar with puppeteering action. All Armor-Up Dinosaurs (each sold separately) are fully articulated with and without armor.

NETFLIX

Stranger Things: Tales From ’85 Collectible Figures by Jazwares Ages: 8+ MSRP: $9.99-$19.99

Will, Eleven, and Mike join the lineup with show-inspired accessories, while HIC Flashlights use film discs to project scenes onto nearby surfaces.

MATTEL

Masters of the Universe Chronicles Gym Bro Skeletor Action Figure | Ages: 6+ | MSRP: $50

Skeletor gets a gym-inspired makeover with full articulation, over-the-top workout poses, irreverent packaging, and a look inspired by a memorable movie moment. Available first at Comic-Con International: San Diego.

AGABYSS DISTRIBUTION

Metal Cardbot Action Figures | Ages: 6+ | MSRP: $25-$65

Inspired by the South Korean animated series, Metal Cardbot, these robots, including Steel Hook (pictured) transform into vehicles for two modes of action, while each included Metal Card becomes wearable armor or a weapon.

THE ACTION AISLE

BANDAI NAMCO TOYS & COLLECTIBLES AMERICA

Godziburst Ages: 3+ | MSRP: $9.99

Godzilla characters get a bold refresh with customizable kaiju figures featuring interchangeable parts, accessories, and package QR codes that unlock animated shorts.

MONOGRAM INTERNATIONAL

Marvel Dr. Doom Bank Ages: 4+ | MSRP: $24.99

Loose change gets a villainous upgrade with this 8-inch Dr. Doom PVC figural bank, featuring a rear coin slot and removable plastic cork.

HASBRO

Transformers x Scooby-Doo Mysterious Prime & Automutt | Ages: 8+ | MSRP: $49.99

BONKERS TOYS

Unspeakable GUU Hand Ages: 5+ | MSRP: $19.97

This supersized wearable GUU Hand slides over a kid’s hand and activates Unspeakable-inspired sound effects with a smack to the palm.

Collection 25th Anniversary Collector Edition Velociraptor

Offered first at Comic-Con International: San Diego, this exclusive velociraptor marks 25 years of Jurassic Park III with comic-inspired deco, articulated posing, and collector-friendly premium window-box packaging.

GLORIOUS INC.

Ancientz Mini Collectibles — Chapter 1 Ages: 8+ | MSRP: $40 each | Available: Fall 2026

Available: Fall 2026

Like, zoinks, man! Meet Mysterious Prime and Automutt, a converting, crime-solving Transformers duo inspired by Scooby-Doo. This set includes alternate heads representing the Mystery Inc. gang, and Mysterious Prime converts into a Mystery Machine-inspired van in 19 steps.

Biblical heroes and villains return as futuristic robotic warriors in this eight-character wave of 3-inch keychain collectibles. David, Joshua, Gideon, Noah, Deborah, Rahab, Sisera, and Goliath feature anime-inspired mech

THE ACTION AISLE

CULTUREFLY

The Transformers: The Movie — VS Series Ages: 6+ | MSRP: $9.99 Available: Fall 2026

Celebrate The Transformers: The Movie with these non-transforming 2-packs pairing Autobots and Decepticons in designs inspired by the 1986 animated classic.

SPIN MASTER

Primal Hatch Hatching Megalodon

Ages: 5+ | MSRP: $49.99

Available: Fall 2026

Water awakens this interactive megalodon with fizzing foam, light-up eyes, motorized chomping, flexible rubber skin, repeatable hatching, and three shark-powered play modes.

HASBRO

PMI

Naruto Shippuden Reanimation Capsule

Edo Tensei | Ages: 6+

MSRP: $9.97

These coffin-style capsules open to reveal legendary resurrected Shinobi figures inspired by Naruto: Shippuden. Anime fans can collect all eight characters and build displays based on the Edo Tensei storyline.

ZURU

NFL Ballers | Ages: 3+ | MSRP: $9.99 | Available: October 2026

Marvel Iron Man and His Awesome Friends Giant-Sized Armor Iron Jet | Ages: 3+ | MSRP: $29.99

Kids can play out adventures inspired by the Disney Jr. hit with this jet, featuring poseable 3-inch Iron Man and Ultron figures, and a mech suit that Iron Man fits inside.

TONIES

Marvel’s Spidey and His Amazing Friends Tonies Ages: 3+

MSRP: $19.99 each

NACELLE

Star Trek Wave 2 Action

Figures | MSRP: $28.99 each

Available: Fall 2026

This 10-figure wave spans Star Trek films, series, and deep-cut storylines with 1:10-scale articulated figures, premium deco, character-specific accessories, and display-ready detail.

Spidey, Spin, Ghost-Spider (pictured), and Black Panther star in screen-free audio adventures featuring Electro, Doc Ock, Green Goblin, tree planting, monster mysteries, and music-festival mayhem. Toniebox required, sold separately.

Football fans can collect 32 figures across three rarity tiers, each packed with accessories in a blind capsule. The 24 common figures include Patrick Mahomes, Travis Kelce, Josh Allen, Joe Burrow, Jalen Hurts, and more. Aaron Rodgers, Jalen Hurts, C.J. Stroud, Justin Jefferson, Joe Burrow, and Christian McCaffrey round out the assortment as the six rare figures.

DINO-SIZED FUN

Ryder and the PAW Patrol pups return for their third big-screen adventure.

by JAMES ZAHN, Editor-in-Chief

PAW Patrol is on a roll this summer as Spin Master builds an entertainmentdriven assortment around PAW Patrol: The Dino Movie. Opening Aug. 14, exclusively in theaters, the film gives retailers a preschool hook with vehicles, plush, playsets, and role-play products tied to the pups’ latest rescue mission. Familiar characters help ground the collection, while the dinosaur theme adds fresh visual appeal and new play patterns for kids ages 3 and up. For retailers planning late-summer resets and holiday assortments, the combination makes for an easy story to tell. PAW Patrol: The Dino Movie is produced by Spin Master Entertainment and distributed by Elevation Pictures in Canada and elsewhere by Paramount Pictures. 

Select Highlights (L to R): Super Lava Blast Playset, $49.99; GUND Movie Plush, $13-18; Rex Roaring Pup Pals (Target Exclusive) $21.99; Dino Theme Vehicles, $15.99; and Melissa & Doug Dino Adventure Role-Play, $32.99 | Source: Spin Master

BEFORE

PAW PATROL...

No Experience Necessary by Ronnen Harary | MSRP: $31

In this new, 288-page hardcover book from Crown Currency, Spin Master co-founder Ronnen Harary draws on three decades of entrepreneurial experience to show why youth, inexperience, and calculated risk can become powerful business advantages. Structured around 11 principles, this memoir-manifesto encourages young readers to build boldly, embrace uncertainty, and bet on themselves.

Dino Vehicle MSRP: $64.99

There’s nothing more freeing than feeling the wind in your face. Even as the outdoor toy category shrank by 5% last year, according to Circana data, the ride-on category continues to see innovation with new licenses and new vehicle types.

Ride-on vehicles can be a big-ticket item for kids. The higher price tag makes parents more selective in what wheels they pick up for their kids. Best Ride On Cars has worked to maintain a value price for consumers by relocating production to Europe, keeping prices stable for consum ers and retailers.

“Consumers are looking for rideons that are still giving quality on top of it being a value perspective,” says Shan non Adams, CEO of Best Ride On Cars, which produces vehicles with iconic nameplates like BMW, Polaris, Mercedes-Benz, Lamborghini, Lexus, and Ford, alongside Peppa Pig and Tonka ride-ons in collaboration with Hasbro.

BEST RIDE ON CARS

Polaris Outlaw EFI 110 12V Ages: 3+ | MSRP: $198

This 12-volt ATV is inspired by an adult-sized Polaris and features easy-touse controls for young riders.

FLYBAR

Barbie 6V Motorcycle Ages: 3+ | MSRP: $118

This Barbie-themed motorcycle hits up to 1 mile per hour and has training wheels for added stability. It also features interactive sounds and lights.

skills. When you are in a ride-on, you could feel like you are driving a go-kart like a Formula One race car driver, or you could be Minnie Mouse’s best friend sitting on the ATV, or you could be just like mom and dad in a UTV. Ride-ons bring that sense of excitement to children, and they feel a different way to connect with their imaginative play. Ride-ons truly bring out your inner child, whether you’re

Ashley Pelletier is an Associate Editor for The Toy Book, The Toy Insider, and The Pop Insider with a Master’s in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or re-watching one of her favorite TV shows.

POWER WHEELS

6V Dune Racer | Ages: 3+ | MSRP: $149 Available: September 2026

Kids can tackle new terrain with this ride-on, which features LED headlights,

HYPER TOY CO.

Fast & Furious Dodge Charger 12V Kids Ride On Car Ages: 3+ | MSRP: $278

This 12-volt ride-on features the 1970 Dodge Charger from The Fast and the Furious in kid-size.

DRIVEN TO PLAY

MATTEL

Matchbox The Movie Collection Ages: 3+ | MSRP: $1.35-43.19

Spanning die-cast singles, 5-packs, Moving Parts, Collector vehicles, Sky Busters, Working Rigs, and stunt-filled playsets, this film-inspired Matchbox lineup brings screen action home with authentic 1:64-scale details, display-ready packaging, launching escapes, vehicle captures, mountain chases, and Smalley’s Garage car-crushing chaos.

LIONEL RACING

NASCAR Bubba Wallace 2026 Upper Deck Space Jam 1:64 ARC Die-cast | Ages: 6+ | MSRP: $11.75 Available: December 2026

Celebrate 30 years of Space Jam with this die-cast version of Bubba Wallace’s No. 23 Toyota Camry XSE, featuring Michael Jordan and Looney Tunes graphics. Sponsored by Upper Deck trading cards, the real car raced at Chicagoland Speedway in July.

CARRERA REVELL OF AMERICAS

Carrera Speed Arena — Disney Cars Ages: 3+ | MSRP: $89.99

Lightning McQueen and Cruz Ramirez race around a compact Cars-inspired track with hand controllers, a lap counter, and battery or USB-C power.

JAZWARES

Monster Jam Monstruction 8-Inch Build & Crash Trucks

Ages: 3+ | MSRP: $24.99 each | Available: Fall 2026

Grave Digger (pictured) and Megalodon get buildand-crash play with 14-piece construction, freewheeling tires, breakaway parts, and a lock button that keeps each truck intact.

SPIN MASTER

Monster Jam Chomping

Megalodon R/C

Ages: 4+ | MSRP: $49.99

Available: Fall 2026

The redesigned Megalodon R/C breaks free with the remote’s Beast Mode button, then shifts into Berserk Mode for chomping action and high-energy shark mayhem.

THE LEGO GROUP

LEGO Technic Custom Garage

Ford Mustang GT | Ages: 10+

MSRP: $99.99

This 973-piece build features mixand-match bodywork, two custom styles, working steering, an 8-cylinder piston engine, and display-ready details.

PLAYMOBIL

Playmobil x WWE

The Rock Monster Truck

Ages: 5+ | MSRP: $44.99

The Rock figure is cookin’ with a horned truck featuring full suspension, cargo space, and room for four Playmobil x WWE figures (sold separately).

ROUND 2

AMT Slayer ‘59 Cadillac Ambulance 1:25 Scale

Model Kit | Ages: 10+ | MSRP: $34.99

Available: October 2026

Music and car cultures collide with this retro-styled plastic model kit inspired by thrash titans, Slayer. Paint and glue required, sold separately.

GREENLIGHT COLLECTIBLES

2023 GMC Sierra 3500 HD Día de los Muertos with La Catrina Figurine | Ages: 14+ | MSRP: $19.99

Available: Fall 2026

Collectors can cele brate the Day of the Dead with this year’s commemorative release from GreenLight Collectibles. This set is available exclusively at hobby shops and specialty stores.

MGA ENTERTAINMENT

CarTuned Lifted — Series 1 Ages: 6+ | MSRP: $8.99 | Available: Fall 2026

Truck culture gets elevated with licensed vehicles from Ford, GMC, Chevy, Toyota, and Land Rover, featuring real rubber tires, adjustable chrome-plated chassis, dual suspension, paintable terrain pieces, and chase variants.

JAZWARES

BLDR Monster Jam Smash & Launch Building Sets

Ages: 5+ MSRP: $19.99

Grave Digger, Zombie (pictured), and Megalodon roll into BLDR as 166-piece buildable trucks with true-to-truck details, official BKT tires, launch action, and display modes.

JADA TOYS

Fast & Furious Small Blocks Ages: 3+ MSRP: $5.97-19.97

Fans of Universal’s high-octane Fast & Furious franchise can collect vehicles in multiple scales, display die-cast models, or drive select R/C versions with oversized wheels, and street-ready style.

would show on TV would be the Toys ‘R’ Us shopping spree, where the kids would come and just throw everything in their cart. And you were like, ‘Oh my God, that would be the high point of your life.’”

Yet the stories Gershowitz tells are of the everyday, not the highest — or lowest — points in one’s life. In The Tiny Chef Show, Tiny Chef learns the value of patience when he waits for his popsicles to freeze in “Freeze Pops”; in “S’mores,” he overcomes his fear of the dark with the help of his friends. In The Snoopy Show, Snoopy struggles with public speaking, “even though he can barely get it together for a pretend tea party,” Sally points out rather rudely, before Charlie Brown helps his favorite beagle prepare to become the head beagle (someday).

“I’m a believer that no matter what age you are, we like stories in which characters grow as people,” Gershowitz explains. “Whether you are telling a story for a preschooler or whether you’re watching a feature film that’s intended for older audiences, we love going on these journeys with characters as they overcome their challenges.”

Jordan brings that ethos to every project. “My writing style doesn’t really change. It’s really just being mindful of

who the audience is and how I’m going to tell that story.” Clawdeen from Monster High or Tiny Chef could also dread public speaking, not just Snoopy, he says, but the story might change slightly. “It’s a different age group that’s watching,” he explains, “How do we meet the audience where they are?”

“Working with Jordan was, quite simply, one of those collaborations that reminded you why this industry can be so exciting,” France says. “He’s deeply story-driven, but he never loses sight of the world around the story: the universe, the characters, the extensions, the way a show can live beyond the screen.”

“Cars are why you get butts in the seats,” Gershowitz says, but that doesn’t mean the racetrack can’t offer more fast cars. “What makes you come back beyond the amazing action set pieces that our team creates is because we identify with Coop and his friends, right?” Gershowitz had never been to a race before he wrote for Hot Wheels Let’s Race, much less Karters. “But I know what it’s like to be the new kid at camp. I know what it’s like to be unsure of myself,” he says, which is an experience viewers can relate to more than launching off a ramp into the stomach of a dragon. “It’s like channeling

those human emotions and those human experiences into the story,” he adds, “at the core, you’re also identifying and being really excited about the opportunity to see yourself in the characters.”

Storytelling doesn’t end in the writer’s room for Gershowitz. From the toy aisle to the playroom, his son has questions about action figures and yet-to-be-known characters. “He goes, ‘Tell me all the characters,’” he says. “He’s like, ‘“Tell me all the characters I don’t know.’” With Gershowitz at the helm, at home or at work, the stories and opportunities to spin a new tale will never end.

“Jordan is genuinely one of the most talented and forward-thinking people I’ve had the pleasure of working with,” France shares. “I have no doubt his best work is still ahead of him.” 

Katherine M. Hill is an Associate Editor for The Toy Book, The Toy Insider, and The Pop Insider. She used to watch pop-punk bands on MTVU in the dining hall and live at Warped Tour. Now she watches Bluey and The Pitt while waiting (impatiently) for popsicles to freeze. She doesn’t mind public speaking, but she’ll never be head beagle.

Anew player is grabbing a chair at the table. Co-founded by game industry veterans Deirdre Cross and Jessica Aceti, The Office of Tiffany Birdsong is securing its spot at game night.

The Seattle-based tabletop gaming studio officially opened its doors in January and is preparing for its first official product launch this fall. Accompanying Cross and Aceti’s decades of experience across legacy brands like Moose Games and Funko Games are Director of Product Development Matt Christianson and former Funko President and CEO Andrew Perlmutter, who serves as a strategic advisor and investor.

The team is dedicated to cultivating connections through play and using unexpected avenues to deliver games with style and charm, something “Tiffany Birdsong” would approve of. The company’s namesake isn’t a real person, but rather a heightened creative presence.

According to Aceti, the two co-founders “actually used to work in this office together, and we always said, ‘Oh, Tiffany’s not here.’ It’s this third person, almost like the world’s most interesting woman who was never there, but the idea was to create the kinds of games that Tiffany Birdsong would want to play. These very kinds of epic experiences that only Tiffany Birdsong could provide. It’s really combining our world and our backgrounds into this new brand.”

THE PERFECT HOUR

The Office of Tiffany Birdsong’s mission is to create “The

Perfect Hour,” where the moments spent with its games (and away from digital distractions) are fulfilling and worthwhile. To the brains behind Birdsong, the promise of “The Perfect Hour” means that players are undoubtedly entertained and feel truly tied to the people around them.

To achieve this, the team is developing tabletop games with a spark — from the initial packaging that begs you to play to the game mechanics that keep bringing you back. The company has already launched its first brand, Hall Party Games, with three games in the pipeline. The first game launches in early September, with two additional titles following this fall. While the specific content and game mechanics are still under wraps, the titles follow Hall Party Games’ product building blocks: effortless, energetic, and aesthetic.

“This is the parameter we give to our [Hall Party Games] design team: we are looking for games that you can pitch in five seconds, that’s kind of the scope … this is exactly the box we want to be in. I believe that a lot of creative energy comes from tight design parameters, finding unusual solutions … I think some great surprises and really killer products can come from those parameters,” Cross says.

If a product doesn’t necessarily fit within these guidelines, it can still find a home at a future imprint, as The Office of Tiffany Birdsong is just beginning to flap its wings. Alongside its original games, Tiffany Birdsong is interested in developing IP-based products. Cross and Aceti share an intimate knowledge and refined skill in translating diverse IPs into creative games, having

SHARED ADVENTURES & HEATED BATTLES

RAVENSBURGER

Disney Lorcana TCG: Illumineer’s Quest — The Great Hunny Rescue

MSRP: $59.99 | Available: Fall 2026

Piglet needs rescuing in this cooperative Disney Lorcana adventure, which includes a self-playing Vine deck, solo or two-player gameplay, and two prebuilt decks.

RAVENSBURGER

Disney Lorcana Trading Card Game — Attack of the Vine! Booster Display Box | MSRP: $143.76

The Attack of the Vine! Booster Display Box includes 24 booster packs with 288 cards total, giving Illumineers more cards to collect, trade, and build into decks.

RAVENSBURGER

Disney Lorcana Trading Card Game — Attack of the Vine! Illumineer’s Trove MSRP: $49.99

This collector-ready trove includes a full-art card storage box, six card dividers, eight booster packs, six damage-counter dice, and a full-art lore counter.

SPIN MASTER

Murder Phone

Ages: 13+ | MSRP: $24.99

Available: Fall 2026

Secret identities, search parties, and murder-cabin clues drive this fast-paced deduction game, which resets each round with a new true-crime mystery to solve.

ULTRA PRO ENTERTAINMENT

Turbo Trivia

Ages: 6+ | MSRP: $29.99

Available: September 2026

An electronic Game Master fires off more than 1,500 trivia questions, giving players two seconds to answer. Correct answers allow players to advance, with questions becoming increasingly challenging the further they go.

DEVSISTERS

CookieRun: Braverse Trading Card Game Starter Decks

MSRP: $12.99 each

The Braverse expands with five 60-card starter decks: Flames of Immortality, Tree of Life, Guardian Winds (pictured), Seas of Fate, and Glorious Moonlight. Each deck has Legendary Cookies featuring distinct strategies built around damage, recovery, resources, hand cycling, or recursion.

PLAYSOURCE

MaxStax

Ages: 3+ | MSRP: $14.99-19.99

This wooden-stacking game turns speed and strategy into a race, with everyone simultaneously racing to build their stacks the fastest.

MOOSE GAMES

MrBeast: The Ultimate Game Ages: 10+ | MSRP: $24.99

This fast-paced party game brings MrBeast’s competitive challenges home with Challenge, Duel, Party, and Side Quest cards.

JAZWARES GAMES

Pooch on the Loose Ages: 5+

MSRP: $19.99

Available: September 2026

Players choose an adorable puppy figure, then roll the custom die to collect treat cards, while avoiding the motorized Purrtrol Van that drops its net to send unlucky pups home.

HASBRO GAMES

Clue: Home Alone

Ages: 8+ | MSRP: $29.99

The McCallister house becomes a holiday mystery scene as players uncover who found Kevin’s cover-up, which booby trap was used, and where it was found.

MATTEL GAMES

Odd Logic

Ages: 12+ | MSRP: $19.99

Available: Summer 2026

While everyone sees the same five picture cards, they make their own connections by writing down picture pairs and reasoning, leaving an odd one out. Players score points by sharing the same choices and logic as other players.

SHARED ADVENTURES & HEATED BATTLES

KESS

Sonic Knock Ages: 8+ | MSRP: $25

Sonic speed hits the tabletop in this flicking dexterity game with character pucks, rings, badniks, 3D components, objectives, and party-ready chaos.

VANGO TOYS

Gummy Grab

Ages: 6+ | MSRP: $14.99

Available: Fall 2026

Players race to unload cards by matching numbers or color combos, then grab gummy worms between rounds to claim the sweetest score.

EXPLODING KITTENS

Dead Therapist Ages: 17+ | MSRP: $24.99

Blending brain-teasing puzzles and twisted humor, this murder mystery game features devious challenges and original artwork from The Oatmeal.

FIZZ CREATIONS

Commando Handheld Games

Ages: 8+ | MSRP: $4.99

Capcom’s 1985 arcade classic returns in handheld and keyring formats, bringing retro run-and-gun action, classic sounds, and portable play.

MATTEL GAMES

Swing Shot Tower

Ages: 8+ | MSRP: $19.99

Available: Summer/Fall 2026

Players take turns flinging the ring tether-ball style around a central post, with points earned every time a ring lands on one of 14 pegs.

ASMODEE X GRAY MATTERS GAMES

Cross the Line

Ages: 10+ | MSRP: $24.99

Friends reveal where they stand on 200 funny topics, sparking conversation, surprises, and ice-breaking moments for parties and family game nights.

SMART TOYS AND GAMES

Z-MAN GAMES

KPop Demon Hunters: Battle for the Spotlight Ages: 8+ | MSRP: $16.99

Available: October 2026

As HUNTR/X and the Saja Boys fight for the spotlight, fans cheer for their faves in this quick tug-of-war party game powered by fan energy.

Genius Square Ages: 6+ | MSRP: $29.95

Dice rolls decide the blockers, then players race to complete the square. The game features more than 60,000 puzzles and five difficulty levels.

BUILDING & CREATING

BRAVE TOYS

My Creative Box — First Crafts Pets Carnival Collage Sensory Craft Box | Ages: 3+ | MSRP: $39.99

From fluffy pets to colorful carnival creations, this sensory craft box encouages kids to experiment with shapes, patterns, and textures while bringing their imaginative ideas to life. This travel-friendly set includes more than 1,000 pieces, including paper squares, cardboard, tactile embellishments, templates, glue, kid-friendly scissors, and an art board. Source:

BRAVE TOYS

CONNETIX Glitter Galaxy

Ball Run Pack 61-Piece

Ages: 3+ | MSRP: $79

Blast off into a world of light and motion with magnetic glitterinfused tiles in a space-inspired color palette. Kids can build and watch exclusively designed light balls sweep through their ball runs, reflecting glitter tiles and creating comet-like trails.

BRAVE TOYS

CONNETIX

Travel Mini Pack 32-Piece

Ages: 3+ | MSRP: $25

Powered by strong magnets, this tile pack includes mini-sized triangles, rhombuses, trapezoids, slimline post pieces, and two standard squares, all packed in a tin travel case that doubles as a build surface. The set also includes reusable stickers featuring vibrant, playful designs.

LET’S PLAY OUTSIDE

FRANKLIN SPORTS

NERF Vortex Rocket Football Ages: 6+ | MSRP: $24.99

Built-in air holes, a hollow core, and an integrated tail help this foam football fly farther, spiral cleanly, and double as a kicking tee.

HASBRO

NERF Rebel Ops Doom Cannon | Ages: 8+ | MSRP: $44.99

This pump-action blaster brings heavy firepower play with five reloadable supershells, 60 NERF Elite darts, slam-fire action, and onboard shell storage for quick reloads.

PLAYMOBIL

Playmobil Junior Sand Bakery and Sand Ice Cream Shop Ages: 1+ | MSRP: $12.99 each

Sandbox play turns sweet with molds, stamps, scoops, cake pieces, and pretend treats designed for little hands, outdoor creativity, and indoor play.

HUFFY

Peppa Pig Kids’ Bike | Ages: 3+ | MSRP: $98

Peppa Pig graphics, pink accents, a handlebar basket, bell, coaster brake, chainguard, and removable training wheels help preschoolers build confidence on this 12-inch bike.

BLUE MARBLE

National Geographic Junior Robotics: Bugs Kit | Ages: 6+

MSRP: $24.99

Available: Fall 2026

Budding engineers build a 125-piece robotic bug with flapping wings, moving eyes, three swappable skins, and a learning guide packed with bug and robotics facts.

Sonic Zoom Kick Scooter | Ages: 5+

MSRP: $44.97 | Available: Fall 2026

Motion-activated mechanical sounds bring extra energy to every ride, with three sound modes, quiet play, padded grips, a rear fender brake, and aluminum construction.

CIMMIKIDS

Seaglimmers Glimmer Wraps & Swim Sets Ages: 2+ | MSRP: $34-$45 | Available: Fall 2026

Reversible Glimmer Wraps and coordinating swim sets bring mermaid dress-up to beach days, pool play, and backyard adventures with sparkling, ocean-inspired style.

VANGO TOYS

Cone Toss | Ages: 8+ | MSRP: $59.99

This portable lawn game keeps backyard competition casual and social, with an easy-to-learn setup designed for mixed-skill groups and outdoor hangouts.

Kriddo Dual Bearing SparkLED Balance Bike | Ages: 2+ | MSRP: $69.99

LED frame lights, glowing wheels, never-flat all-terrain tires, and dual-bearing construction give this balance bike a smooth ride, while adjustable sizing allows it to grow with toddlers.

SUNNY DAYS ENTERTAINMENT

John Deere Worksite Sandbox Ages: 18 MOS+ | MSRP: $89.99

This backyard sandbox holds up to 50 pounds of sand and includes five John Deere vehicles, plus a built-in track lid that doubles as a second play surface.

BLIND BOX BONANZA

FUNMAKER

Rokimoto x Pac-Man

Age: 14+ | MSRP: $14.99

Each ramen cup-style blind box opens to reveal one of eight 3-inch Pac-Man vinyl figures, plus a matching character badge tucked inside as a “flavor packet.”

SPIN MASTER

OneZZZ | Ages: 6+ | MSRP: $14.99 each Available: Fall 2026

With 13 figures to discover, each blind box reveals a tiny animal onesie collectible. The collection includes seated, hanging, magnetic, and clip-on display styles.

PMI

Miiloo S2 Halloween Clip-On Plush Blind Box Ages: 15+ | MSRP: $14.97

Miiloo returns with seven Halloween-themed 7-inch clip-on plush characters, each packed in a blind box with cuddly textures, expressive details, and bag-ready collectible style.

RMS USA

The Original Mystery Dumpling: Sherbert Edition Ages: 3+ | MSRP: $5

The viral Mystery Dumpling returns with a firmer squish, fresh orange scent, and a super-rare Sherbert Dumpling hidden in the mystery mix.

BASIC FUN!

Care Bears Cutie Companions

Ages: 4+ | MSRP: $12.99

Care Bears plush pals dress up in cozy hooded costumes for this sixcharacter blind box series, complete with custom clips for on-the-go collecting.

SUPER7

PLAYMOBIL

Playmobil x WWE

Superstar Blind Bags

Ages: 5+ | MSRP: $4.99

Each blind bag hides a mystery WWE Superstar Playmobil figure with accessories to assemble, collect, display, and add to a growing wrestling lineup.

FUNKO

PUREMIND

Jujutsu Kaisen Cat Ear Plush Series Ages: 15+ | MSRP: $27.99

Itadori, Megumi, and Gojo get cat-ear makeovers in this vinyl plush series with premium materials, artic ulated joints, keychain designs, and fan-focused character details.

NFL Mystery Bitty Pop! Series 1

Ages: 3+ | MSRP: $4.99

NFL stars go mini in football-shaped mystery packaging, with 0.9-inch Bitty Pop! figures sealed in hard acrylic display cases with detachable base lids.

MGA ENTERTAINMENT

Bratz Bratziez Iconz Seriez Ages: 6+ | MSRP: $25

The Iconz Bestiez Seriez is back, featuring six chic new styles. Fashion is always more fun with a bestie by your side!

Minions Mini FUN! FUN! Ages: 14+ | MSRP: $10

Everyone’s favorite yellow friends are now available as soft vinyl collectible figures. Open each blind box to reveal one of 18 character variations inspired by the Minions & Monsters film, including greyscale and ultra-rare figures.

MONOGRAM INTERNATIONAL

WNBA Basketball 3D Figural Bag Clip Series 2 Ages: 4+ | MSRP: $7.99

WNBA stars become 2.5inch 3D foam bag clips in this blind bag series fea turing Paige Bueckers, Angel Reese, A’ja Wil son, Sabrina Ionescu, and more.

MASTER TOYS & NOVELTIES

Smoko Friends Mimes Blind Box

Ages: 15+ | MSRP: $16

Beloved Smoko characters go silent-comedy mode in this six-figure blind box series, with collectible vinyl mimes that stand independently for desk or shelf display.

BLIND BOX BONANZA

WIZARDS OF THE COAST

Baldur’s Gate 3 Treasure Packs

Ages: 14+ | MSRP: $12.99

Each Dungeons & Dragons treasure pack collectible includes an oversized character-inspired D20, a collectible coin, and an embroidered dice bag, with rare designs and prize items to uncover.

JUST PLAY

Happy Haul Drop No. 2 | Ages: 8+ | MSRP: $9.99

Happy Haul’s second limited-edition drop adds new characters from brands like Disney, Stitch, Harry Potter, Trolls, Shrek, and SpongeBob SquarePants to surprise plushes, clip-ons, figures, and more.

BASIC FUN!

Dungeons & Dragons Questers Ages: 4+ | MSRP: $7.99-$19.99

Dungeons & Dragons

Questers transforms fantasy creatures, heroes, and adventure archetypes into collectible figures built for storytelling, discovery,

VOLAIR PICKLEBALL

Spider-Man x Volair Pro 1 Pickleball

Paddle Blind Bag

Ages: 14+ | MSRP: $89.99

Available: August/September 2026

Limited to 1,000 units, this pick leball blind bag features Spider-Manthemed paddles with serial numbers across common, green, blue, red, and gold rarities.

BUILD-A-BEAR WORKSHOP

Summer Mystery Plush Ages: 3+ | MSRP: $9.50

These Build-A-Bear sumer-themed surprise plush danglers bring adorable seasonal fun, with one of five designs waiting to be revealed.

BONKERS TOYS

Lana’s Life Fit Remix Fashion Figure Ages: 5+ | MSRP: $11.99

Each of these 3-inch figures, inspired by top kids content creator Lana Rae, includes seven mystery fashion accessories for mixing hair, outfits, jewelry, shoes, bags, pets, and runway-ready looks.

SKY CASTLE TOYS

Sticki Rolls Sticki Mates Ages: 5+ | MSRP: $6.99

Sticki Mates feature a collectible character, backpack clip, 50 stickers, a collector’s manual, and a mini Sticki Rolluxe dispenser all inside a blind bag.

WOW! STUFF

WWE Championship Title Slap Bands S4 Ages: 6+ | MSRP: $4.97

Classic WWE title designs are now available in slap-band form, with blind-bag reveals, detailed championship styling, and rare editions, including a super-rare Stone Cold Steve Austin Smoking Skull Championship band.

Q1: Playmobil’s new line of collectible vehicles features lots of speed. Which of these is not yet part of the lineup?

Q4: Bandai Namco Toys & Collectibles America, Moose Toys, The LEGO Group, KESS, Super Impulse, and Funko all introduced products partnering with what hit anime that became a liveaction series on Netflix?

Q2: Kids’ entertainment brands are celebrating a lot of big birthdays this year. Which brand is older: Sonic the Hedgehog or Pokémon?

Q5: What snack does Just Play’s furReal Sally the Silly Hippo eat?

Q3: TRUE or FALSE: FisherPrice introduced a Little People The Devil Wears Prada Collector set.

Q6: KESS updated classic hula hoop-ing this year with what added sensory experience?

Action, adventure, and intrigue! The theme of this month’s issue of The Toy Book sounds a lot like the toy industry itself. Step up and test drive your play knowledge with this wild and wily quiz.

Q7: What do kids need to do in order to hatch Spin Master’s Hybrid Hatchers hybrid dinosaur?

it

Inject fake “DNA”

Keep it in the dark

Q8: The original Big Wheel debuted in 1969 from Louis Marx and Company. Which company makes it today?

Q9: Blind boxes are known (or unknown!) winners when it comes to selling collectibles. What does it mean if the collectibles instead come in window boxes?

boxes, consumers can see what

G.I. JOE TRACKER RIDE-ON VEHICLE (POWER WHEELS)

This battery-operated ride-on features a mounted water blaster and a maximum speed of 2.5 miles per hour. Yo Joe! 

TEENAGE MUTANT NINJA TURTLES ACTION FIGURES (PLAYMATES TOYS)

These 4-and-half-inch, pizza-munching turtles — Leonardo, Raphael, Donatello, and Michelangelo — come with their own weapons, always ready to take on Shredder and the Foot Clan. 

KARATE CHAMP FOR NES (DATA EAST)

In this two-player game, fighters work to become karate legends by outmaneuvering their opponents and using up to 30 actual karate moves. Requires the Nintendo Entertainment System (NES) to play. 

DEFINITELY DINOSAUR! COLLECTION (PLAYSKOOL)

Kids can get prehistoric with these styled-to-scale dinosaur figures. Each figure features articulated limbs and jaws, and comes with a storybook. 

MINNIE MOBILE TRICYCLE (ROADMASTER CORP)

This 10-inch tricycle comes with a Minnie Mouse plush secured in her own seat, which can be removed for additional ways to play. 

GIGANTIK SNAKES & LADDERS (THE GAMES GANG)

Players can make their way from the first space to the 100th in this game of climbing forward and slithering backward. 