2025 Sellers Guide

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PROMISE

Our promise to you is to deliver the best service imaginable. We promise to focus on your needs to ensure the best possible outcome. We promise to be proactive against all challenges along the way. We will put all of our focus on making this a five-star experience that exceeds all your expectations.

Be the most trusted and wellrespected solution-based Real Estate Group in our Market Area. MISSION

WHY WORK WITHUS

With us, you don’t just get an agent—you get a full team committed to simplifying your transaction.

Residential & Commercial Expertise

Smart Investment Strategies

Future-Focused Guidance

Trusted Professional Team

An Expert for Every Step of Your Journey

Seller’s Specialists

Maximize profit with expert pricing.

Transaction Manager

Keep paperwork and deadlines organized.

Attorney on Call

Protect clients with legal expertise.

Preferred

Mortgage Specialists

Simplify financing for faster closings.

Showing Assistants

Showcase homes and engage buyers.

Marketing Manager

Promote listings with targeted campaigns.

Vendors on Call

Provide trusted repairs and improvements.

Operations Manager

Ensure smooth process from start.

*The Townsend Realty Group Advantage: Strength in Numbers

Our Services

Personalized Service

Enjoy one-on-one attention from every team member—agents and assistants included.

Experienced Guidance

Rely on a seasoned team to manage your sale from start to finish.

Powerful Marketing

Showcase your home with custom magazines, striking signage, social media ads, and a dedicated property page.

Skilled Negotiation

Maximize your profit with expert offer negotiations and precise contract preparation.

Clear Communication

Stay informed with regular updates on marketing results, new listings, price changes, and strategy adjustments.

Smooth Closing

Rest easy knowing we’ll attend closing to ensure every detail is handled and your expectations are met.

OUR

PROVEN RECORDS OUR PROVEN RECORDS

Recognized at Keller Williams Realty Partners. Top 4% Producer

Ranked among leading agents in the region. Top 15% in Southeast

Luxury Agent Status

Earned distinction across the Southeast market.

Served 4 of the last 5 years. Agent Leadership Council

Residential and commercial property expertise. Licensed Appraiser

Trusted experience delivering real results. 750+ Families Helped

IT'S ALL ABOUT YOU!

Dedicated Agent – A full-time professional by your side.

Personalized Page – Your property, showcased beautifully online.

Always Available – Your agent is there for questions, updates, and support.

Personalized Consultation –Tailored guidance designed for your unique needs.

Local Expertise – Connections and insider knowledge at your fingertips.

Expert Negotiators – Skilled guidance to help you secure the best deal.

Seamless Closing – A tailored, stress-free experience from start to finish.

WHY HIRE A TEAM

Comprehensive Service

-From agents to admin, every detail is handled with care.

Depth of Experience

Years of shared expertise working in your favor.

Exceptional Outcomes

Skilled professionals bringing real impact to every transaction.

Personal Attention

A tight-knit team that treats you like family.

Meet Our Team

The People Behind Your Success

JANE TOWNSEND

Marketing Director

Degree in Marketing

Creative strategies that grow our brand

Oversees listings, inventory, and daily operations

R&R Referral Management

Trusted Partner

Contract-to-close experts

Business solutions you can count on

Ensures smooth, stress-free transactions

JANE TOWNSEND

Brody Office Mascot & Guard Dog

Always on duty (and ready for belly rubs)

Brings loyalty, energy, and joy to the office

Beloved by clients and team

OUR SELLING PROGRAM

Why Most Homes Don’t Sell Fast — and How We Fix It

The Problem: Why Homes Struggle to Sell

Time On Market

When a home lingers unsold, buyers assume it’s overpriced and make low offers.

Buyer Delay

After showings, buyers hesitate — and delayed offers are usually lower offers.

The Solution: How We Sell Smarter

Attract More Buyers

Our powerful marketing sparks curiosity and gets your home in front of more eyes.

Create Buyer Excitement

“Coming Soon” campaigns build urgency — buyers don’t want to miss out.

Maximize Your Price

We use smart negotiation strategies that push buyers to offer their best. Save Thousands in Repairs Our repair model helps you

THE MARKETING

Everywhere Buyers Look

Your home is featured on Zillow, Realtor.com, and over 750+ top search sites.

24/7 Online

Visibility your home is marketed day and night, ensuring no buyer misses it.

The Importance of Professional Photography

The Importance of Professional Photography

Open Houses That Attract Buyers

We host open houses designed to maximize exposure and buyer interest—both virtually and inperson.

Show-Ready Guarantee: We guide you to prepare your home for maximum appeal.

Stress-Free Experience: You relax while buyers tour and connect freely.

Fast Feedback: Within 24 hours, you’ll get valuable insights from attendees.

A picture is worth a thousand words. That is why we use a professional photographer! They will capture all the unique features of your home to stand out.

DIGITAL MARKETING

Your Home, Everywhere Buyers Look

Dedicated Website

We’ll create a dedicated page for your home and share it with buyer agents, so they can showcase your property’s unique features directly to their clients.

Showcase your home on a custom webpage designed to impress buyers and their agents.”

DIGITAL MARKETING

Massive Reach. Maximum Attention.

Social Media

Social Media is a crucial step to getting your home sold, and our social media presence is growing every day, which means your h t i f t f

We use Facebook, Instagram, and other platforms to showcase your home daily, driving more eyes and more offers

THE MARKETING STEPS

66-Point Selling Process

A "For Sale" sign will be displayed on your property. Install a highly secure electronic lockbox, Supra, at the front entrance.

A rider with property information will be attached to the "For Sale" sign. Capture high-quality professional photographs of both the interior and exterior of the home.

MLS Listings Tailored to Capture the Interest of Buyers and Agents

Establish ShowingTime to facilitate the coordination of showings with property owners and fellow agents. We collect feedback from agents following showings to enhance our outcomes. You will receive prompt updates that include performance results and feedback.

THE MARKETING STEPS

Regular market analysis ensures you stay informed and maintain a competitive edge.

A skilled copywriter will create compelling content for your property.

A copy of your MLS listing will be sent to you via email for your review.

A personalized digital brochure highlights your home for both buyers and agents. The listing will be featured on our premier website, complete with its own personalized page.

Launch Facebook and Instagram campaigns that highlight the home.

Initiate an SEO campaign that drives traffic directly to your single-property website.

A retargeting campaign effectively attracts more buyers to your listing.

THE MARKETING STEPS

THE MARKETING STEPS

THE MARKETING STEPS

Offer & Contract

Receive and evaluate all purchase contract offers submitted by buyers or their agents.

Verify the buyer's pre-qualification by reaching out to the loan officers.

Negotiate all proposals on behalf of the seller. Effective negotiation guarantees that your terms are communicated clearly. Promptly record and deposit the buyer's funds into an

THE MARKETING STEPS

THE MARKETING STEPS

Tracking The Loan Process

Track the loan processing all the way to the underwriter.

Reach out to the lender on a weekly basis to confirm that the processing is progressing as planned.

Convey the seller's final approval regarding the buyer's loan application. Ensure accurate home value by scheduling a professional

If necessary, supply the appraiser with comparable sales utilized in market pricing. Monitor your appraisal to guarantee precise

Encourage the seller to challenge the appraisal report if it appears to be too low.

THE MARKETING STEPS

Closing Preparations and Duties

Coordinate the closing process in collaboration with the buyer’s agent and the lender.

Make sure that all parties possess the necessary forms and information required to finalize the sale.

Choose the most convenient location for the closing.

Confirm the closing date and time, and inform all relevant parties.

Collaborate with the attorney to address any title, easement, or boundary issues as necessary.

Guide Buyers Through the Final Walkthrough for a Smooth Sale.

Investigate all relevant prorations, including taxes, HOA fees, utilities, and any other applicable charges.

Request the final closing figures from the closing agent, whether it be an attorney or a title company.

THE MARKETING STEPS

Closing Preparations and Duties

Receive and thoroughly examine the closing figures to guarantee their accuracy.

a "Homeowners Warranty" if applicable.

Transfer the earnest money deposit from the escrow account to the closing agent.

Coordinate the closing process with the seller's upcoming purchase to address any timing issues.

Ensure a smooth process with no surprises, so you receive the full proceeds at closing.

Refer sellers to pre-vetted agents in their desired destination, when relevant.

Change the MLS status to SOLD. Be sure to include the sale date, price, selling brokerage, agent ID numbers, and any other relevant details.

Staging That Sells Homes Faster

A beautifully staged home makes the right first impression—and attracts the right buyers.

Why Staging Matters:

Showcases your home’s best features

Makes rooms look bigger, brighter, and more inviting

Helps buyers picture themselves living there

Drives stronger offers faster

Your home stands out online, looks stunning in photos, and creates instant emotional connection during showings.

Follow these proven tips to highlight your home’s best features in photos.

Inside:

Clear stacks of mail, bills, and magazines

Hide pet bowls, crates, and litter boxes

Wipe glass doors & windows until spotless

Replace burnt-out bulbs, turn on all lights

Put toys & shoes out of sight

Outside:

Clear driveway (no cars visible)

Hide trashcans, roll up hoses

Tidy yard: trim plants, rake leaves, mow, edge

Kitchen:

Wash and put away dishes

Neaten deck & patio furniture, sweep walkways

Remove magnets/ papers from refrigerator

Clear countertops of food, dishes, towels

Bedroom:

Make all beds crisp and neat

Put laundry away and declutter surfaces

Bathrooms: Remove shampoos, razors, and clutter

Hang towels neatly on bars/pegs

Close toilet lids

Keep counters clear (only décor or hand towels)

Clear out shower items

Living Room: Put away remotes and electronics Fluff pillows and straighten furniture

Showing Success Checklist

Simple steps to make your home unforgettable for every buyer.

No TRG representative present

Buyers tour comfortably, no pressure.

Leave interior doors ajar

Creates easy flow between rooms.

Crack open the blinds

Maximize natural light and openness.

Leave home during showing

Lets buyers imagine living there.

Turn on all lights

Bright homes feel warm and inviting.

Lock valuables and personal items

Keep belongings safe and secure.

BUY BEFORE YOU SELL

Your current home can be your down payment for the next one. No need to wait with our exclusive offer. Use your current house’s equity and move on!

Other Selling Solutions

1.Get Approved

Know exactly what you can afford before you shop.

2. Make a Homeward Offer

Stand out with a competitive cash offer on your dream home.

3. Win the Home

Secure your new home with confidence and less stress.

4. Move In

Enjoy your new space right away no waiting, no worries.

5. Sell Your Existing Home

Sell for top dollar on your timeline, without pressure.

6. Buy Your New Home Back

Easily finalize ownership once your old home is sold.

Other Selling Solutions

Fix Now and Pay when you Sell

2024 AT A GLANCE

36 Families Served

36 dreams turned into new homes.

18 Homes Sold in Under 7 Days

Faster sales, smoother moves.

15 Sales with Multiple Offers

Clients gained topdollar results.

2024 AT A GLANCE

$16M+ in Closed Volume

Proven results you can trust.

4 Client Events Hosted Events that build lasting relationships.

5 Local Charities Supported Giving back to the community we love.

THE COMMUNITY

At Townsend Realty Group, we believe real estate is more than homes—it’s about people, families, and communities. That’s why giving back is at the heart of what we do.

Helping Hands

Partnering with Children’s Haven, we support foster children impacted by abuse and neglect bringing hope, health, and brighter futures.

Service with Heart

Rolling up our sleeves to build homes, distribute food, raise funds, and spread joy serving our community when it needs us most.

Supporting Local Schools

We invest in education across Cherokee County, providing support for teachers and students because strong schools create stronger communities.

OUR SERVICE AREAS

THE WORDS

- Cartner Family

What can I say about Tom and Bethany Townsend? They have been with us for 2 houses now. They would meet with us just to talk and advise on even if we should sell.

When it was time to sell and buy, they were all business. No pressure at all, and compassion to our changing needs. They were sensitive to what we were looking for and they brought the right people to our home.

Both of our homes sold quickly, and we found a great home to live in. Jane and Kaela are great to work with and speedy in communication.

Got the best price on our new home. Tom did a great job in selling our home and helping us find a new one.

His knowledge of current market trends helped us price our home and helped us get the best price on our new home!

THE WORDS

- Denise Lee-Hinds

I have worked with many realtors over the years and haven't always been pleased with their services. Our new non-profit business required a commercial realtor to find a property to lease & I was fortunate to find Tom Townsend.

He's an extraordinary realtor - he's kind, responsive, knowledgeable & professional!! Thanks again

-Darlene DeMesa

Tom was very professional and knowledgeable in the real estate field. He provided a professional photographer to take pictures and had the property advertised in several social media outlets.

I would definitely recommend and use his expertise again in the future.

INTERVIEWING OTHER AGENTS?

Yes No

Yes No

The right questions ensure you get maximum value for your home.

Do you place my home on 3 MLSs, including the international MLS?

Do you offer a 72 hour sold program?

Do you have a dedicated listing assistant?

Do you have a dedicated closing assistant?

Do you send personalized letters to my neighbors?

Do you include professional photography and drone footage?

Do you include a professional virtual tour?

Do you proactively contact agents who have clients that receive my listing through the MLS?

GIVING BACK TO LOCAL SCHOOLS

Do you offer staging and do you feel my home needs it?

Do you pre-screen every buyer before each showing?

Do you have a large "arm hanging" sign?

Do you market my home on all social platforms?

INTERVIEWING OTHER AGENTS?

Do you create a professional bound home presentation book? Yes No The right questions ensure you get maximum value for your home.

Do you provide weekly activity reports?

Do you only work with sellers so you are 100% focused on my needs?

Do you have a dedicated person(s) to answer buyers inquiring about my home so they don't move on to another listing?

Do you contact over 1,000 out of the area agents per month about buyers looking in my area?

Do you offer to be present at all showings, if beneficial?

Do you offer an option for me to buy before I sell?

Are you in the top 5% of all agents within your office?

Do you have a network of vendors that you coordinate any services I need to have completed?

Do you provide customized appraisal packets for the appraiser?

Do you have the ability to provide a net profit for me, right now?

Do you have a program if I want to sell off market?

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2025 Sellers Guide by Townsend Realty Group - Issuu