TDC February 2026 Board Book

Tourist Development Council

February 2026

Table of Contents

1. TDC Board Meeting Attandance 02.19.2026

2. TDC Board Meeting Agenda 02.19.2026

3. TDC Board Meeting Minutes 12.11.2025

4. CONSENT ITEMS

4.A. DTPB Activity Report

4.B. Cultural Council Activity Report

4.B.-1. Artist Innovation Fellowship Award Memo

4.C. Sports Commisision Activity Report

4.D. Film & TV Monthly Newsletter

4.E. Film & TV Production Report

4.F. Convention Center Marketing Report

4.G. Convention Center Pace Revenue Report

4.H. ERM Project Status Report

4.I. PBI Traffic Report

4.J. Contract Tracking Report

4.K. Agencies Q1 FY26 Reports

5. OLD BUSINESS

5.A. - 1. TDC Dashboard Current Month & FY26

5.A. -1.a. Bed Tax Collections

5.B. Legislative Update

5.C. Tourism Master Plan

5.E. FY26 Forecast FY27 Budget

5.F. PBI Update

6. NEW BUSINESS

6.A. - 1.a. - c. Category G Grant Agreements

6.C. - 1. Discover The Palm Beaches Update

6.E. - 2. Go Beyond Basel 2026

TDC BOARD MEETING ATTENDANCE SHEET

Thursday, February 19, 2026

(1) Mayor, Sara Baxter, Chair N/A

(4) Mabel Melton Appt (9/30/26), Dist. 3 N/A

(2) Elena Peroulakies (9/30/25)Dist. 1 N/A

(3) Jim Mostad (9/30/20) Appt (9/30/28), Dis.2 N/A

(5)Daniel Hostettler(0930/23) Appt (09/30/27). Dis 4. N/A

(6)Mayor Tom Carney (9/30/24) Appt (03/08/22) Dis.5 N/A

(7)Don Dufresne ReAp(9/30/27) Dis6 N/A

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] N/A

(9) Commissioner Christina Lambert Appt (10/01/22)(9/30/26) At-Large N/A

STAFF

County Administration N/A

Liz Herman, Assistant County Attorney N/A

Dave Lawrence, Culture N/A

George Linley, Sports N/A

Michelle Hillery, Film & TV N/A

Milton Segarra, Discover N/A

Deborah Drum, ERM N/A

Dave Anderson, PBCCC N/A

Kathy Griffin, PBCCC N/A

Emanuel Perry, TDC N/A

Joan Hutchinson, TDC N/A

Vannette Youyoute, TDC N/A

TOURIST DEVELOPMENT COUNCIL Thursday, February 19, 2026 – 9:00 A.M. Palm Beach County Convention Center 650 Okeechobee Blvd, WPB, Florida 33401 AGENDA

ROLL CALL*

A. INVOCATION

B. PLEDGE OF ALLEGIANCE

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS* 3. MOTION TO APPROVE DECEMBER 11TH TDC MEETING MINUTES* 4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JANUARY 2026 emailed to the Board, and FEBRUARY 2026 included under this Agenda*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT* & ARTIST INNOVATION FELLOWSHIP AWARD*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER MARKETING UPDATE*

G. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

H. ERM PROJECT STATUS REPORT*

I. PBI TRAFFIC REPORT*

J. CONTRACT TRACKING REPORT*

K. AGENCIES Q1 FY2026 REPORTS*

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY26* - Emanuel Perry

a. Bed Tax Collections*

B. LEGISLATIVE UPDATE* - Emanuel Perry

C. TOURISM MASTER PLAN* - Emanuel Perry

D. BCC DIRECTION REGARDING THE SECOND HOTEL & CONVENTION CENTER – Emanuel Perry

E. TDC FY2026 FORECAST AND FY2026 BUDGETARY ITEMS* – Emanuel Perry

F. PBI UPDATE* – Andrew Gamboa

6. NEW BUSINESS – DISCUSSION ITEMS

A. SPORTS COMMISSION

1. MOTION TO APPROVE The Category “G” Grant Agreements* - George Linley

a. First Responder Games (April 12-26, 2026) – Various venues in Palm Beach CountyNEW 20,000 2,000

b. Perfect Game Summer Series (June 15July 28, 2026) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex

c. Prospect Select World Invite (September 18-21, 2026) CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex 12,500 1,050

1. Update – George Linley

B. ERM

1. Update – Deb Drum

C. DISCOVER THE PALM BEACHES

1. Update* - Milton Segarra

D. FILM & TV

1. Update – Michelle Hillery

E. CULTURAL COUNCIL

1. Update – Dave Lawrence

2. Go Beyond Basel 2026* – Dave Lawrence

F. CONVENTION CENTER

The next meeting will be on March 12, 2026. *Attachment included.

TOURIST DEVELOPMENT COUNCIL

THURSDAY, DECEMBER 11, 2025 – 9:00 A.M.

MINUTES

1. ROLL CALL*

Present Vacant

Mayor Sara Baxter, Chair

Jim Mostad

Mabel Melton

Elena Peroulakies

Daniel Hostettler

Don Dufresne

Davicka Thompson

Commissioner Christina Lambert

Staff

District 5, Seat 6 Vacant

Todd J. Bonlarron, Chief Deputy County Administrator

Liz Herman, Assistant County Attorney

Emanuel Perry, Tourist Development Council

Vannette Youyoute, Tourist Development Council

Joan Hutchinson, Tourist Development Council

Patricia Ramirez, Tourist Development Council

Colton Hearn, Tourist Development Council

Dave Lawrence, Cultural Council

Lauren Perry, Cultural Council

George Linley, Sports Commission

David Fontanarosa, Sports Commission

Gillian Constable, Sports Commission

Michelle Hillery, Film & TV Commission

Alberto Jordat, Film & TV Commission

Milton Segarra, Discover The Palm Beaches

Heather Andrews, Discover The Palm Beaches

Evan Lomrantz, Discover The Palm Beaches

Gustav Weibull, Discover The Palm Beaches

Erika Constantine, Discover The Palm Beaches

Sergio Piedra, Discover The Palm Beaches

Kelly Cavers, Discover The Palm Beaches

Deb Drum, ERM

Dave Anderson, Convention Center/Spectra Venue Management

Kathy Griffin, Convention Center/Spectra Hospitality

Mike Brodnicki, Palm Beach Convention Center

Andrew Gamboa, PBI Airports

Paul Connell, Parks & Recreation Department

Kayla West, BCC, Palm Beach County

Other

Jodi Cross, FRLA

The meeting was called to order by Chair Mayor Sara Baxter at 9:10 A.M. and requested that those present join in prayer and the Pledge of Allegiance to the American flag.

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the TDC Board meeting Agenda was made by Don Dufresne and seconded by Davicka Thompson. Motion carried 8-0 with District 5-Seat 6 vacant.

3. MOTION TO APPROVE NOVEMBER 13TH TDC MEETING MINUTES*

Motion to approve the November 13th, TDC Board meeting minutes was made by Mabel Melton and seconded by Commissioner Christina Lamber. Motion carried 8-0 with District 5Seat 6 vacant.

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR DECEMBER 2025*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER MARKETING UPDATE*

G. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

H. ERM PROJECT STATUS REPORT*

I. PBI TRAFFIC REPORT*

J. CONTRACT TRACKING REPORT*

K. AGENCIES FY25 YEAR-END FINANCE REPORTS*

L. AGENCIES FY25 YEAR-END PERFORMANCE MEASURES REPORT*

M. AGENCIES FY25 YEAR-END SPECIAL EXPENDITURE REPORT*

Motion to receive and file consent items for December was made by Jim Mostad and seconded by Davicka Thompson. Motion carried unanimously 8-0 with District 5-Seat 6 vacant.

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2026* - Emanuel Perry

a. Bed Tax Collections*

Perry

Bed Tax Collection – October 2025, collected in November, was $5.5M, compared to the same month last year at $5.5M, a 0.1% increase.Actual October was 6% above the Budget and 41% above the prior month at $3.9M.Actual October was 9% higher than Fiscal Year 2024.

FYTD 2026 Collections, at $9.4M, were lower than last fiscal year to date at $9.8M by (4%) FYTD collections are 7% above theApproved Budget and 10% higher than 2024 collections.

The Rooms sold for October were 389,071, (1%) lower than last year. Rooms available for October at 592,193 are 0.3% higher than last year. Hotel RoomsActive today in the county at 19,103

Occupancy for October 2025 was 65 7% (0 6%) lower than last year. Occupancy for October 2024 was 66.2%. October 2023 was 63.1%. The average daily rate for October was $212.92, 9% higher than last year and 7% above October 2023. The Revenue/Available Room for October 2025 was $139.98, 8% higher than last 2025.

In October, Hotel Room Net Sales FY26 year over year increased 9% at $79M compared to $73M. Non-hotel room sales for FY26 year over year in October decreased (7%) at $14M compared to $15M. Hotel room net sales FYTD 2026 increased 5% from $131M to $125M. Non-hotel Room Sales FYTD 2026 decreased (9%) at $26M compared to $29M. FYTD 2026 Taxable Revenues Fiscal Year over FY2025 increased 3% at $158M compared to $154M. FYTD 2026 Taxable Revenues Fiscal Year over FY2024 increased 9% to $158M compared to $145M.

Airport passengers for October 2025 were 628,331, 8% higher than in October 2024, and the Total Estimated Seat Capacity is 13% higher than last October 2024, with 804,141 seats. PBI Passenger 12-month rolling is a 4% increase at 8,621,136 over last year.

Leisure & Hospitality Employment forAugust was 91,700, a decrease of (1%) over the same month last year. Employment accommodation was 10% higher compared to last year, at 12,100 employees. F&B was (3%) lower than last year at 57,400 employees. Arts & Entertainment employment is (2%) lower than last year at 22,200 employees.

We currently do not have job data for October due to the government shutdown.

Perry

Tourism Master Plan update: staff have initiated individual briefings with the Board of County Commissioners to ensure they are fully informed ahead of a future workshop and vote. The phased approach is intended to support informed decision-making, with a workshop tentatively planned for February.

B. PBC LEGISLATIVE UPDATE* – Emanuel Perry

Perry

Palm Beach County Days will take place January 12–14. Hotel room blocks are available at theAC Hotel, Aloft, and Marriott. Several proposed bills, including those sponsored by

Senator Smith, could negatively impact Tourist Development Taxes (TDT). Board members are encouraged to participate and engage in advocacy efforts.

Thompson

Have the hotel room blocks opened yet?

Perry

Yes, they are open. We do have three hotel blocks under agreement.

Thompson And that is in the same link that you sent out?

Perry

Yes, please register as soon as possible, as they're filling up fairly quickly.

Mayor Baxter Which hotels?

Perry

They are the AC, the Aloft, and the Marriott.

C. BOCA RATON BOWL UPDATE* -

Emanuel Perry

Perry

I did want to give everyone an update regarding Bush's Boca Raton Bowl of Beans. I will send out a save the date. This will mark the second time in the 12-year history that we have an a team from the ACC competing, the Louisville Cardinals versus the Toledo Rockets. That date is December 23rd at 2:00 P.M. There will be a fan fest prior to the game, we want to make sure that we get out and show everyone how rowdy Palm Beach County is.

Mayor Baxter

Did you say bowl of beans?

Perry

They did transition to a new title sponsor. Bush's Baked Beans is now the title sponsor. There will be a lot of mockups of beans and at the game and the fan fest. We want to make sure that we are as rowdy as possible. We do have plans to move the largest bean from one end zone to the other end zone. I will send the save the dates out and make sure everyone has a ticket

D. NATIONAL BATTLE OF BANDS* –

Emanuel Perry

Perry

The National Battle of the Bands is progressing well, with 4,500 tickets sold and an estimated 12,000 expected before the Christmas break. Coordination with the School Board is underway to provide transportation for students from the Glades region. Additional planned events include a community feeding initiative for Glades families and

a STEM-focused HBCU College and Career Fair featuring over 40 colleges offering onsite admissions and scholarship opportunities.

Mayor Baxter

And where is the Battle of the Bands taking place?

Perry

The National Battle of the Bands will be held at Flagler Credit Union Stadium at FAU and will feature six participating bands: Bethune-Cookman, Florida Memorial University, North Carolina A&T, Florida A&M, South Carolina State, and Southern University. A VIP welcome reception will be hosted at the Sunset Lounge, with save-the-date invitations to be distributed.

E. PBI UPDATE* – Andrew Gamboa

Gamboa

Palm Beach International Airport (PBI) continues to experience strong growth, even during the traditionally slower summer months. Airline seat capacity has increased between 3% and 13%, with October showing approximately 804,000 seats compared to 710,000 last year, and 628,000 passengers versus 584,000 the prior year. PBI set a new 12-month record with 8.6 million passengers, surpassing its pre-pandemic peak of 7.0 million, and is on track to potentially reach 9 million passengers by April.

Since the pandemic low of 2.2 million passengers in early 2021, PBI has grown by more than 22% and continues to expand. While the Northeast remains the airport’s strongest market, new and returning Midwest destinations have been added. In 2025, six new destinations were launched through Southwest, Avelo, and Breeze, resulting in 3.5% more flights and 4.4% more seats compared to last year.

PBI has consistently outperformed the national average in seat capacity growth over the past 18 months. Although competition from Fort Lauderdale remains significant due to increased investment by multiple carriers, PBI’s continued growth underscores the importance of sustained air service development and destination marketing efforts.

Mayor Baxter

Are any of the not big-name airlines decent?

Melton

I recently flew out of RDU on Breeze, and the experience was very pleasant. In contrast, my return trip was noticeably less so. Overall, flying on Breeze particularly from our local airport was a significantly better experience than departing from Miami.

Gamboa

Silver Airways has since declared bankruptcy and ceased operations, which speaks to the limitations of that particular business model. While I acknowledge my bias, Palm Beach

International Airport maintains a strong airline portfolio and positive relationships with its airline partners, all of whom deliver a high standard of service.

Mayor Baxter

For my own background and understanding as a board member, travel to Tallahassee has consistently been challenging. Historically, what discussions has this board had around improving access during the legislative session, particularly given the large number of Palm Beach County employees who travel to Tallahassee each year? Have options beyond room blocks and logistical coordination ever been explored?

Perry

Yes. We have worked with PBI to analyze demand and travel patterns particularly the Palm Beach–Atlanta–Tallahassee corridor to demonstrate sufficient volume, especially during the legislative session. We continue to engage with airport leadership, including Laura Beebe, to ensure our needs are clearly communicated and to advocate for direct service to Tallahassee.

Mayor Baxter

Is that a direct flight through a major carrier?

Perry Any direct flight.

Bonlarron

We have offered all available airport incentives to encourage carriers to provide service to Tallahassee. Historically, Tallahassee has faced challenges despite similar incentives from the City of Tallahassee, such as waiving landing fees. Most recently, JetBlue discontinued its direct Fort Lauderdale–Tallahassee flight, despite strong demand during the legislative session. While peak-period travel is solid, off-peak demand remains limited, which undermines the route’s long-term revenue viability.

We have engaged extensively with airline leadership, including meetings with Laura Beebe and airline executives, and have shared detailed schedules covering legislative sessions, committee weeks, and major events. However, aligning this demand with airline business models continues to be a challenge.

Mayor Baxter

Have we done a cost analysis on a per-person basis? If we have a few hundred employees that goes up there versus renting a plane of sorts for Palm Beach County days?

Dufresne

We may also want to consider sponsorship opportunities, similar to other incentive programs, to help underwrite seasonal service. This could provide additional motivation for airlines to enter the market and help establish sustainable routes.

Mayor Baxter

I've looked at flights they all go through Atlanta, and they are all about $500. You are telling me that we can't. How many employees go up there, Todd?

Bonlarron

We probably have about 70 in our team between employees, commissioners, et cetera, heading up there.

Mayor Baxter

I guess they wouldn't all be direct employees, but I guess Palm Beach County takes up hundreds.

Bonlarron

We send 300 people plus every year. Outside of the collective group that goes up there.

Dufresne

And everybody sends people.

Mayor Baxter

And has sponsorship been discussed?

Perry

We can engage with Laura Beebe at PBI and see what we can do to help incentivize those airlines to have more direct flights annually.

Mayor Baxter

I am talking about sponsoring, potentially just getting us all up there on Palm Beach County Days, for how many county days? Like a charter of sorts.

Bonlarron

We have looked at charters in the past.

Mayor Baxter

With nearly 70 people traveling, the cost to the County is significant. At a minimum, this should be evaluated from a cost-benefit perspective. When factoring in six to seven hours of travel time each way often extending to two full days of lost productivity the impact is substantial. This issue comes up repeatedly, and it is worth examining why there has been little progress in addressing it.

6. NEW BUSINESS – DISCUSSION ITEMS

A. ERM 1. Update – Deb Drum

Drum

A groundbreaking ceremony was held this week for the Delray Beach Nourishment Project, attended by representatives from the U.S. Army Corps of Engineers, the City of Delray Beach, and state and local officials. The project is a partnership among the Army

Corps, Palm Beach County, and the City of Delray Beach, demonstrating strong regional collaboration and shared funding. Construction is expected to begin in January and will cover a larger area than previous efforts, providing a significant sand placement that will benefit South County beaches.

Additionally, the sea turtle nesting season concluded on October 31, with Florida reporting a record year for endangered leatherback turtles, exceeding 2,000 nests statewide. Palm Beach County typically accounts for about one-third of these nests, underscoring the effectiveness of the County’s beach management and conservation programs.

Mayor Baxter

You said that we are nourishing the beaches with sand in South County. Are we doing anything in the Jupiter area?

Drum

Yes. We are just completing some projects up in that area. We are on schedule for all our regional projects. Everything is on schedule. We have completed some work in North County, and we are on schedule, looking at the Coral Cove area as well.

B. DISCOVER THE PALM BEACHES

1. Update* – Milton Segarra

Segarra

Our team will provide a brief report today. You should each have copies of our current business plan, Visitor’s Guide, Insider’s Guide, and Meeting Planner Guide for this fiscal year, all of which have received positive feedback. Visitor volume continues to reflect strong momentum, consistent with what you are seeing at the airport. The destination welcomed 10.6 million visitors, driving record-high bed tax collections and positively impacting key performance indicators across the County. I will now turn it over to the team to highlight key focus areas.

Kelly Cavers, Erika Constantine, and Gustave Weibull went through the update for the Discover The Palm Beaches PP Presentation.

Constantine

Last year, we saw increased interest from the Dallas and Houston markets, which were not traditionally core for the destination. In partnership with PBI and the TDC, we launched a comprehensive domestic media campaign across multiple channels. The results were significant: visitation increased 43% from Dallas and 40% from Houston between April and June 2025, followed by continued growth from July through September. Based on this performance, both markets have been elevated to core markets in the FY26 plan, with ongoing efforts to sustain and expand this growth.

Dufresne

Do you have any actual numbers?

Constantine

Yes, it was about 100,000 visitors from those markets, and they've now increased to the top hundred thousand visitors.

Mostad

From the resort sector’s perspective, Texas has become our third-largest market on an annualized basis, following the Tri-State area and Florida. This marks a significant shift over the past five years, driven in part by increased relocation from the West Coast and Northeast to Texas due to favorable business conditions. This trend has boosted both leisure and group travel. In response, we have dedicated a full-time resource to the Texas market, and the results to date validate that investment.

Hostettler

I agree. We mirrored this approach by allocating sales resources alongside our advertising efforts in Texas and placing content in similar publications. Texas is now also our third-largest market, which is notable given that it was not a meaningful market when I started 45 years ago.

Peroulakis

From the hotel perspective, the growth we are seeing during the summer months particularly July through September is very encouraging. Historically, summer represents our greatest opportunity, and sustained growth during this period is especially positive.

Segarra

We are maximizing the available seasonal air service from Dallas and Houston, with American Airlines operating three to four daily flights. Texas travelers are well-suited to summer travel, which has been a key focus of our strategy not only to drive visitation during peak season, but also to strengthen demand during the shoulder summer months.

Mayor Baxter

And you are saying this is the growth percentage since you started marketing to them?

Segarra

Since we have done this. A special effort that has been a year in the making.

Hostettler

But is this the growth in one year?

Segarra

Yes. From last year to this year.

C. CULTURAL COUNCIL

1. Update – Dave Lawrence

Lawrence

Last year, we launched an on-site visit initiative to better assess the health of the cultural sector beyond the traditional grant process. These visits, conducted with members of the Community Investment Committee and the grants team, have provided valuable real-time insight into organizational performance and sector trends. This year, visits were completed with Palm Beach State College, FAU, Mounts Botanical Garden, Busch Wildlife Sanctuary, Loggerhead Marinelife Center, and the Lighthouse ArtCenter, with additional visits ongoing.

The Spring/Summer cycle of the Bright Ideas Sponsorship program opens on Monday, with proposals to be reviewed and recommendations presented to the Board in the first quarter of 2026. The Go Beyond Basel campaign concluded on December 7, with performance metrics to be presented at the next Board meeting.

In partnership with Discover, we participated in the Art Basel Miami Beach media mission to promote Palm Beach County’s cultural offerings and encourage extended visitation. Locally, the Shades of Culture installation is featured in downtown West Palm Beach for December and will move to FAU Stadium in January for the Battle of the Bands event.

Professional development efforts continue through the Institute of Cultural Advancement, including a well-received session on AI in the nonprofit sector, with a follow-up planned for spring. Advocacy efforts are also underway with the Cultural Advocacy Alliance meeting in November to prepare for the upcoming legislative session and coordinate participation in key advocacy events.

D. SPORTS COMMISSION

1. Update – George Linley

Linley

During the first two months of the fiscal year (October 1–November 30), the Sports Commission hosted more than 40 events, generating over 56,000 hotel room nights an increase of nearly 14,000 room nights compared to the same period last year. This reflects a strong start to the fiscal year and continued growth in the diversity of sporting events supported by the County’s facilities and amenities.

In December, the County is scheduled to host 24 events across 12 different sports, ranging from ice hockey and football to lacrosse, kickball, and swimming. Key highlights include the launch of the FY26 equestrian season with the Holiday & Horses Circuit, leading into the Winter Equestrian Festival, the largest show jumping event in the

country. Additionally, Wellington is hosting the Battle Youth National Championships, now in its fourth year and the nation’s largest youth tackle football event, drawing more than 100 teams to Village Park and demonstrating the evolving nature of sports tourism.

Mayor Baxter

When is this?

Linley

The event runs from December 8 through December 14. Last year, it generated 10,904 hotel room nights, and this year is projected to exceed that total. The Holiday & Horses Equestrian Series is also underway.

A major highlight is the ninth annual Holiday Basketball Classic of the Palm Beaches, an event owned by the Sports Commission. This year marks its debut at the new Wellington Sports Academy (the John Bostic project) in Wellington. Participation has doubled to 64 teams from 15 states, making it the largest basketball showcase to date. The move from three separate high school venues to a single site with seven courts plus three additional courts at nearby Village Park creates a 10-court campus, representing a significant advancement for indoor sports events in the County.

To conclude, the Sports Commission hosted the Lou Groza Award celebration on Monday night.

Mayor Baxter

I went last year. I did not make it this year. You guys always book this award ceremony on the same night as one or two other events. Who does the agenda for the Lou Groza awards? The program feels too long and lacks energy. Feedback from attendees consistently notes that the ceremony is tedious and would benefit from improved pacing and a more engaging format.

Linley

The Sports Commission owns and produces the event, which is scheduled to follows with the college football calendar. The ceremony recognizes the three national finalists as well as local high school athletes, coaches, and teams. I agree with the feedback, and this year we reduced the program length to approximately two and a half hours. We will continue to look for ways to improve the overall experience.

Mayor Baxter

How about a DJ or something like that? Makes it more inviting.

Dufresne

As a committee member of a Lou Groza committee, I will carry that forward.

Mayor Baxter

I may not always say what people want to hear, but this is the reality. We should be willing to acknowledge when something is not working well or is not enjoyable and commit to developing a plan to improve it.

Linley

I agree. It was long. We did shorten it this year. We added a few new wrinkles.

Mayor Baxter

What I am saying is that, while I may not have the exact solution, we need to explore options whether that involves working with an event planner or rethinking the program structure. The event should feel livelier and more celebratory, especially since it honors high school students. We should lean into that energy and make the experience more engaging and enjoyable.

Linley

Don and I will certainly work on that.

Mayor Baxter

Please do. It was on my birthday this year, which is why I did not make it. John Carter went this time.

Linley

The final component of the Lou Groza Award is the national broadcast, which will air Friday night on ESPN as part of the College Football Awards show. The Lou Groza Award will be presented alongside other national awards, excluding the Heisman Trophy, which airs Saturday night. The broadcast includes promotion of the Palm Beach County Sports Commission as the home of the award. The show airs at 7:00 p.m., and a reminder and press release will be distributed.

Dufresne

And notably, ESPN is talking about maybe bringing back the award show that they used to do, and making it a little bit more relevant and exciting. So that will probably change the timing of things as well.

E. FILM & TV

1. Update – Michelle Hillery

Hillery

Film and production activity remain strong. Permits increased 25% in October and 13% overall, with 21 permits issued in October and an additional 41 productions filming on private property. Year to date, nearly 300 permits have been facilitated, matching last year’s total with two months remaining. Of 119 production leads, 87 were converted into active projects, reflecting continued strong demand.

A new members-only series will premiere on December 29. While the Film Commission facilitates production logistics, safety, and insurance not content this project generated significant local economic impact. Filming occurred over three months in the

spring, resulting in 69 permits, a $1.5 million production budget, and more than 700 hotel room nights. While public reaction to the content may vary, the production delivered meaningful economic benefits to Palm Beach County.

Thompson

They did not film in Palm Beach. Everything was in West Palm Beach, but they are using Palm Beach. I saw the trashy trailer.

Hillery

There may be some footage included from events filmed within the Town of Palm Beach, as event owners are permitted to film their own events and use that footage for their purposes, including locations such as Mar-a-Lago. As a result, some scenes may appear that were filmed within the Town, even though those permits were not facilitated by the Film Commission.

Commissioner Lambert

Can you clarify? Are you saying that the Film Commission does not manage permits in Palm Beach, or just for this project, you did not?

Hillery

We do not permit in Palm Beach at all. We do not have a one-spot permitting agreement with the town of Palm Beach.

Commissioner Lambert

If somebody wants to film there, they have to work directly with the town?

Hillery That is correct.

Mostad

From a logistical standpoint, filming within the Town of Palm Beach presents significant challenges. South County Road is a limited two- to four-lane corridor with heavy congestion, making road closures or extended disruptions impractical. Unlike West Palm Beach, the Town is not in a growth phase and has a different operational approach. Similar constraints exist at private properties, where facilities cannot suspend normal operations for extended periods. In these cases, limitations are driven purely by logistics, not lack of interest.

Hillery

While access can be limited, we continue to work collaboratively with the Town of Palm Beach when production is appropriate, and approvals are granted when feasible. Separately, the Film Commission actively supports Palm Beaches TV by facilitating local productions that highlight the County’s tourism assets. Currently, more than a dozen local production companies are engaged in this effort, and their work resulted in 11 Telly Awards this year.

These productions not only showcase the County’s cultural, natural, and tourism offerings, but also support small businesses that lack the resources to market themselves independently.

Jordat

Two new Sinclair-distributed shows Let’s Eat, the Palm Beaches and Amazing Itineraries have recently aired through a partnership with Discover The Palm Beaches. Each episode represents a $30,000 investment and features cultural institutions, restaurants, and destination experiences. The shows aired in 20 U.S. markets, including Texas and the Northeast, and are supported by a strong digital strategy.

To date, Let’s Eat, the Palm Beaches has generated approximately 140,000 YouTube views alone equating to roughly $0.20 per viewer excluding broadcast reach, which totals an estimated 30 million viewers annually. Additional value comes from rebroadcasts on Palm Beaches TV, Discover’s ability to repurpose content for leisure marketing, and coverage by local FOX and ABC affiliates in participating markets, creating a broader media amplification effect.

Mayor Baxter

How do you decide which restaurants to highlight?

Jordat

We do not control editorial content, though we do assist by providing leads. Sinclair Media Group approached us with a proposed list of restaurants for the show; some were unavailable at the time. In parallel, Discover The Palm Beaches particularly in light of heightened culinary interest driven by Michelin recognition recommended additional venues. Through coordination with Sinclair and Discover, we were able to align and facilitate the final selection of locations featured in the programs.

We also appreciate the support that led to culinary coverage at the Flagler Steakhouse. As a result, Mr. Daniel Hostettler will be featured on On the Town in The Palm Beaches These productions continue to welcome opportunities to showcase Palm Beach County in a positive and compelling light.

F. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

Anderson

The Convention Center experienced a very strong fall season with traditional conferences and conventions, capped by two transformational events. The first was Eudēmonia, now in its second year. The event demonstrated how effectively the facility can be transformed from a blank-slate venue into an immersive experience, welcoming approximately 5,000 attendees in a single day. The creative use of indoor and outdoor

spaces created a unique atmosphere that benefited both the facility and the surrounding community.

Following a brief pause for Thanksgiving, the Center hosted a Tony Robbins event, continuing a long-standing relationship that began more than a decade ago after Mr. Robbins established a local presence. Over the years, this partnership has grown to include multiple annual events, including the signature firewalk experience, which historically brings up to 11,000 participants to the facility over several days.

Mayor Baxter

What's the firewalk?

Anderson

A signature component of the Tony Robbins program was the firewalk experience, during which the exhibit hall opened around midnight, and approximately 10,000 participants walked across hot coals in the parking area. While this event was ultimately discontinued as program pricing increased and the format shifted to arena venues, the partnership with Tony Robbins remains strong.

Currently, the Convention Center hosts two major Tony Robbins events annually. One takes place in August, bringing approximately 4,000 attendees for 10 days with no downtime. The second is a large-scale program requiring a four-day move-in and operating for six days at up to 18 hours per day, from 8:00 a.m. to 2:00 a.m. Each day accommodates approximately 3,000 in-person attendees, with an additional 3,000 participants joining via live stream worldwide.

The live-streaming component, launched during COVID, has evolved into a fully integrated international experience, allowing real-time interaction with participants across the globe. Special thanks were extended to Commissioner Lambert and the City for approving necessary permits, and to the County IT Department for supporting more than 80 hours of live-streaming. Advance community coordination ensured smooth operations, including a late-night pedestrian procession through Howard Park, which generated no community complaints.

Mayor Baxter

Who are you telling? How is this getting out?

Anderson

They follow social media during the event worldwide.

Commissioner Lambert

What I have noticed is when they are in town, you can see them all downtown on Clematis at the restaurants, walking around with their lanyards on. We can tell when they're around.

Anderson

The goal from Robins is that they do not want one second of live stream downtime for the entire 80 hours. Because the money and everything that is coming in, and we did not have one. Thanks to my team and Todd and Emmanuel for coming and seeing everything live in action. They ended this morning at 2:30 this morning. We are moving them out right now. The Palm Beach Food and Wine Festival, which is going on, the finale event is in our building on Sunday in the exhibit hall.

Mayor Baxter

Do you know that all the holiday parades are this Sunday? Wellington, Jupiter, Delray.

Anderson

We have events running from December 2 through December 6, followed by the Fourth Climate Summit next week, and we will close out the season with the Boca Bowl of Beans, including the team luncheon. I am also pleased to report that yesterday I signed Tony Robbins' contracts, already confirmed for August and December of next year. They have expressed a strong interest in revisiting the building layout to determine whether there is a viable way to bring the firewalk component back.

2. OVG Hospitality

b. Update – Katherine Griffin

Griffin

From a food and beverage perspective, Eudēmonia was unlike any event we have ever hosted. We worked very closely with their team to design a menu that fully reflected their core values around health, wellness, and sustainability. Everything served was organic. The cheese was raw vegan; the bagels were organic sourdough; even the salt was sourced from a supplier that guarantees no microplastics. The same level of scrutiny applied to seafood, packaging, and service ware everything met specific compostable and recyclable standards. Nothing was left unexamined. Every single element was curated, reviewed, and approved to ensure full alignment with their mission.

Mayor Baxter

And that’s how you marketed it?

Griffin

Exactly. The entire program was centered on health and wellness. “Food is medicine” is a core message of Eudēmonia, and we wanted the culinary experience from beverages to desserts to reinforce that message. As a result, we doubled our food and beverage sales compared to last year.

Transitioning into the Tony Robbins events, which concluded at 3:00 a.m. yesterday, the scale and duration are significant. The execution team is in the building for 10 days, with guests on-site for six days. Our objective is to provide high-quality, healthy food options though not at the same highly specialized level as Eudēmonia while showcasing the flavors and businesses of Palm Beach County.

We intentionally partner with local vendors. Trinity Gourmet operates a ramen station; Alpha Herbs provides fresh-pressed juices; Goat Vegan returns each year and continues to be a guest favorite; and Oceana Coffee, a Palm Beach–based business, is one of our longstanding partners. The goal is to ensure visitors truly experience Palm Beach County through food.

In addition, we operate a full-service restaurant with a rotating daily buffet, salad stations, build-your-own potato bars, soup bars, markets, burgers, and hot dogs. We are open approximately 18 hours per day. Unlike traditional conferences, this event does not follow predictable traffic patterns. There may be a rush of 4,000 people all at once needing coffee and breakfast, followed by long stretches with no formal breaks. Tony Robbins does not operate on a rigid agenda he operates on outcomes. A scheduled 30minute break may occur hours later, or not at all.

For example, last night’s dinner was scheduled for 10:00 p.m. and did not begin until 11:30 p.m. Last year, a similar dinner did not start until 1:30 a.m. Despite these challenges, I am happy to report that this was our highest-grossing Robbins event to date, generating more than $400,000 in retail food and beverage sales over six days.

This year, we also introduced a new component that we plan to continue: food trucks positioned in Okeechobee Circle. The building is kept at 65 degrees, so when attendees step outside to warm up, they have immediate access to food and beverages. The response was extremely positive.

Commissioner Lambert

Given the unpredictability of scheduling, especially when dinners are delayed by hours, do you build contingencies into the contracts?

Griffin

Yes, absolutely. We include overtime provisions in the contracts. After last year’s extreme case, when service did not begin until 1:30 a.m., we now schedule staffing contingencies accordingly, and overtime costs are charged back as appropriate.

Anderson

The Robbins team has been an exceptional partner. Several years ago, we implemented continuous cleaning and maintenance because the building is effectively in use 24 hours a day, and they fully support and pay for that. While it may appear unscripted, they do have a highly structured internal agenda referred to as the “run of show.” Each morning, we receive a detailed, multi-page schedule similar to a television production. Tony operates with a headset, supported by production crews who communicate in real time, and we maintain constant radio contact with their team.

Despite the intensity of the program, they are extremely respectful of the city, the venue, hotel partners, and staff. Many cities decline to host this event because of its scale and demands, which is precisely why they refer to our facility as “home.”

I also want to close by recognizing our staff. The head of the Tony Robbins Foundation, who travels globally with the organization, specifically stated that our facility ranks number one worldwide in terms of staff responsiveness and overall experience. That is an extraordinary compliment and one we were proud to share with our team.

7. BOARD COMMENTS

Thompson

I want to underscore the excitement surrounding Eudēmonia and extend my thanks to Milton, Kelly, and your entire team. I was able to attend two of the three days this year and personally witness the growth from last year, as well as the level of coordination and effort that goes into delivering such an experience. The momentum and enthusiasm for next year are truly encouraging.

Peroulakis

Thank you for having me. This was my first time attending Eudēmonia, and your team did an outstanding job. I was especially impressed by the level of attendance and the overall energy of the event. It really felt like a unified community experience. Thank you again for including me.

On the Tony Robbins front, I work at The Ben Hotel in West Palm Beach, and when Tony Robbins’ team is in town, we absolutely feel the impact. Even though we do not host the official room blocks, we see a significant number of transient guests staying with us. You can immediately tell how engaged and dedicated the attendees are. They are very much immersed in the Tony Robbins experience.

8. PUBLIC COMMENTS

No public comments.

9. ADJOURNMENT

Meeting adjourned at 10:28 A.M.

There will be NO meeting scheduled for January 2026.

The next meeting will be on February 12, 2026, AT THE CONVENTION CENTER.

* Attachment included.

TO: Tourist Development Council

FROM:

Milton Segarra, President/CEO

DATE: January 30, 2026

RE: Discover The Palm Beaches Monthly Activity Report January 2026

This report provides an overview of Discover The Palm Beaches’ (DTPB) activities during January 2026, highlighting progress toward key TDC performance measures. It includes insights into lodging performance for December 2025, as well as notable trends across our owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights. Together, these metrics help illustrate the ongoing impact of our marketing and promotional efforts.

Overall lodging performance in December was up 7.9% in revenue driving by positive hotel performance. Demand for hotel rooms was up 1.1% and alternative accommodations was up 3.6%. Revenue for hotels was up 10.4% and down 8% for alternative lodging due to significantly lower rates.

Demand across Florida was down 4.2%. Miami was down 0.7% and Ft. Lauderdale up 0.4%. The Palm Beaches ranked 1st in RevPAR and revenue growth in the state for the month.

Notable growth across The Palm Beaches include:

• Palm Beach Gardens growing room night demand by 8.5%

• Delray Beach growing RevPAR by 13.1%

• Boca Raton growing ADR by 23%

• The Beaches growing room night demand by 7.5%

Key Lodging Performance Numbers for December:

• Room demand

▪ Hotels: 450k (+1.1%)

▪ Alt. Lodging: 201k (+3.6%)

▪ Total Lodging: 650k (+1.8%)

• Room Night Revenue

▪ Hotels: $142M (+11%)

▪ Alt. Lodging: $25.4M (-8%)

▪ Total Lodging: $167.4M (+7.9%)

• Occupancy

▪ Hotels: 75.4% (+1.6%)

▪ Alt. Lodging: 65.6% (+4%)

▪ Total Lodging: 73.6% (+1.9%)

• Average Daily Rate (ADR)

▪ Hotels: $316 (+10%)

▪ Alt. Lodging: $277 (-16%)

▪ Total Lodging: $309 (+5%)

• Revenue per Available room (RevPAR)

▪ Hotels: $238 (+12%)

▪ Alt. Lodging: $182 (-13%)

▪ Total Lodging: $228 (+7.5%)

Discover The Palm Beaches

Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Discover The Palm Beaches Monthly Executive Dashboard

Discover The Palm Beaches Monthly

Executive Dashboard

Definitions:

Hotel Rooms The number of hotel rooms that are available on any day of the week. This number increases as new properties open.

Hotel Room Nights Available The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches.

Hotel Room Nights Sold The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches.

Shared Lodging is described as any accommodation other than typical hotels and resorts without front office staffing

Shared Lodging Rooms The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms.

Shared Lodging Room Nights (RNs) Sold The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches.

Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.

Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance.

Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR.

Total Lodging Revenue The number of room nights sold multiplied by the average daily rate (ADR)

12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality

Rolling 12 Months The sum of the current month and 11 preceding months. This is used to eliminate seasonality

Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches

Occupancy Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches

Rank The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle)

Website User The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Performance Measures - TDC

DTPB OBJECTIVES 2025 – 2026 Leisure/Consumer

• Generate 1,350,000,000 Advertising Impressions

• Generate 6,200,000 in Website Users (New Metric)

• Increase Consumer and Travel Industry database to 510,000

• Generate 300,000,000 Earned Media Impressions

• Generate 8,500,000 Social Engagements Meetings & Conventions

• Book 230,000 DTPB only room nights (Hotel Meetings Leads)

• Generate 55,000 Group Level Booked Room Nights Convention Center Shared

• Generate 42,000 Group Level Actual FY Room Night for Convention Center Shared

• Generate 100 participants in Destination Reviews

• Generate 100 Destination Site Participants

Website Users

1,350M

6,200,000

January 2026

The following section is a monthly progress report on the Cultural Council’s FY26 Objectives and Performance Measures as detailed in our FY26 Cultural Tourism Marketing Plan1 .

FY26 PERFORMANCE MEASURES & DASHBOARDS0

1. Support Palm Beach County's tourism marketing program by serving as expert and advocate to the arts and cultural sector, and stewarding funds and strategies that attract key audiences.

2. Create unique cultural tourism opportunities to help brand the destination and drive visitation.

HIGHLIGHTS

3. Build programs that support the health and growth of the sector so that the arts continue to shine and demonstrate Palm Beach County is Florida’s Cultural Capital®.

4. Promote the Robert M. Montgomery, Jr. Building as a cultural destination and informational hub for the county.

1 The FY26 Cultural Tourism Marketing Plan is available to download at palmbeachculture.com/about

2 This email performance measure was conservatively estimated when goals were established mid-FY25, and consistently overperformed in summer 2025.

HIGHLIGHTS

The following sections highlight the Cultural Council’s activities (organized by department) during January 2026, in relation to Objectives and Tactics detailed in our FY26 Cultural Tourism Marketing Plan.

MARKETING

• Cultural Tourism Advertising – The Fall/Winter Fly Market campaign continued national efforts and new social media promotions for the Palm Beach County Black Cultural Heritage Trail launched. Insertions included digital (Google and Meta) and traditional placements (print, TV and OOH).

• Co-Op Advertising – Print insertions appeared in Fine Art Connoisseur, Jupiter Magazine, and Seabreeze Publication’s neighborhood newsletters; digital insertions included the Council’s Insider Access tourism email and paid social media posts; TV ads ran on South Florida PBS stations; and OOH insertions appeared at Palm Beach International Airport.

• Sub-campaigns – As noted above, the Trail sub-campaign launched new paid social media content created with agency of record, Push. The 2026 campaign concepts were presented by Push to the Council for the MOSAIC and Palm Beach County Open Studios sub-campaigns Final concepts for both will be selected in February.

• Collaborations & Sponsorships – Continued with collaborations and sponsorships supporting National Battle of the Bands, Art Palm Beach at the convention center, Lake Worth Beach Street Painting Festival, and ArtiGras Fine Art Festival. Plans are being executed to support the Ultimate Weeks of Sport collaboration with Discover the Palm Beaches and the Sports Commission.

• Custom Content – The refresh of An Arts Guide for Sports Fans was completed and the brochure was sent to print. The Council supplied Discover the Palm Beaches with copies of the new Arts & Wellness Guide to support its public relations team as they travel to target markets, such as Los Angeles. The Winter 2026 issue of art&culture magazine was published, highlighting the National Battle of the Bands and other upcoming events and exhibitions in The Palm Beaches.

• Cultural Activations – Planning continues to create attention-grabbing cultural activations to support our destination. The seven recipients of the first cycle of the Bright Idea Sponsorship (Fall/Winter) are being monitored On January 16 and 17, the Council furnished commemorative posters to guests attending National Battle of the Bands events. The giant Shades of Culture were also installed on site at FAU for the NBOTB festivities on January 17. On January 29, two local musicians were hired to support the VIP Opening Reception for Art Palm Beach at the Palm Beach County Convention Center.

• Interactive & Social Media – Blog and social media posts supported tourism by focusing on science and nature-based experiences for visitors to enjoy in The Palm Beaches year-round. The Council also moved forward with agency of record Push to rectify the top issues identified in its December SEO/UX website audit.

HIGHLIGHTS

• Public Relations – The Council continues to work closely with Discover The Palm Beaches to support national and regional PR efforts. On January 15, the Council attended a FAM tour organized by the City of West Palm Beach, joining freelancers and social media influencers for lunch at Norton Museum of Art to talk about cultural activities in the city. A New York-based social media influencer launched his content captured during a December FAM to support the Black Cultural Heritage Trail.

GRANTS

• 2 site visits (Resource Depot & Armory Art Center)

• Artist Innovation Fellowship approval at Cultural Council Board Meeting 1/28

• Bright Idea Sponsorship (spring/summer) – 19 applications received

ARTIST SERVICES

• Exhibition: The Short List, January 16 – 24

• Exhibition: Mark Forman: Stimulating Thoughts, December 19–January 31

• Exhibition: Estuary: Artwork That Celebrates Lake Worth Lagoon, January 9 –February 21

COMMUNITY ENGAGEMENT

• ArtiGras Podcast – Three episodes of the ArtiGras Podcast were released featuring conversations with Palm Beach Symphony CEO David McClymont, Flavor South Florida CEO Kerri Paizzi, and multidisciplinary creative, filmmaker and Pepsi National Battle of the Bands in The Palm Beaches poster artist Janeen Talbott.

• Professional Development – The Institute for Cultural Advancement’s 2025-2026 season continued with a workshop hosted by the Council’s marketing team on January 29 at Council headquarters, with 24 attendees present. This session provided an opportunity to learn about MOSAIC 2026 and included a workshop with peers to develop MOSAIC offers and create 5-star customer experiences.

ADVOCACY

• Attended Palm Beach County Days in Tallahassee on Jan. 13 & 14 and organized four days of meetings at The Capitol for the Cultural Council, TDC, Sports Commission and Film Commission. The schedule included 17 meetings with key Senate and House leaders and 9 receptions and events. Sponsored the pre-function session at The Chamber of Commerce of the Palm Beaches breakfast on Jan. 14, as well as a private dinner later that night with the Palm Beach North Chamber of Commerce. Prepared talking points and leave-behind materials focused on the protection of TDT and maximum funding for the state arts grants. We continue to monitor bills and appropriation recommendations for further action.

Item 4B - Page 4

TO: Tourist Development Council, Board of Directors

FROM: Vicky Jackson, Associate VP of Grants

DATE: February 12, 2026

RE: Artist Innovation Fellowship 2026

On January 28, 2026, the Cultural Council Board of Directors approved the FY26 award amounts for the Artist Innovation Fellowship 2026. In 2020, the Cultural Council launched a new funding program for professional artists in all artistic disciplines to honor and support the creative individuals who form the core of Palm Beach County’s cultural sector, awarding five inaugural $7,500 Artist Innovation Fellowships. The program has since expanded, awarding six $7,500 Fellowships in 2022, ten $7,500 Fellowships in 2024, and, new in 2026, ten $10,000 Fellowships. The Artist Innovation Fellowship Program not only supports the careers and creative growth of Palm Beach County artists across all disciplines but also uniquely promotes them as cultural ambassadors, amplifying the county’s profile locally, nationally, and internationally.

A panel of discipline-specific arts professionals met on January 23, 2026, and selected the ten fellows for 2026 Staff facilitated the panel that comprised: Jill Paschal Harris, Visual Art; Ahmad Mayes, Music; Ronda Smith, Dance; Elizabeth Dimon, Theatre; and Joanne Berkow, Visual Art. Below is a list of the ten fellows, three alternates and a brief description of their proposed fellowship project

Jill Hotchkiss, Visual Art

Collaborate with Flavor Paper Silkscreen Studio to translate dendritic imagery into large wall coverings that serve as immersive environments for scrolls and reliefs, expanding the work into installation-scale formats

Sonya Sanchez Arias, Visual Art

Blend collaged portraits and print on non-nontraditional surfaces including plastics, metals, glass, and fabrics. Combine digital printing and hand embroidery to reintroduce ancestral handwork into contemporary image-making,

Quimetta Perle, Visual Art

Using interactive fabric, embedding additional imagery into the work, so it is both still and moving, light emitting as well as light reflective.

Virginia Blische, Visual Art

Create an animated series based on multiple characters including Rosewell, a frog who loves all things space related.

George Bayer, Visual Art

Attend an apprenticeship at Benrido in Kyoto (founded in 1887 the world’s only remaining studio producing full-color photographic collotypes) to learn this endangered technique and create two large-format collotype works, along with a suite of ten limited-edition boxed sets of gelatin prints.

Ashley Osorio, Music

Bring Comala, an 18th-century opera by the forgotten composer Harriet W. Stewart, to life. Complete the transcription, record Acts 1 and 2 with professional musicians, and contribute as both scholar and performer.

Michelle Drummond, Visual Art

Study how rural and underrepresented communities navigate environmental and infrastructural challenges (I.e., inaccessibility of clean water). Examine the threads of interconnectedness among these communities and translate their stories into sculptural forms.

Quinn Miller-Rojas, Visual Art

Document stories, landscapes, and symbols that parallel the agricultural culture found in PB County, especially on the history of sugarcane production within south Florida. The artwork created will explore identity and belonging in rural communities. Works created will be printed on sugarcane paper showing destruction by the elements (i.e., weather).

Elizabeth Price, Theatre

Attend the National Michael Chekhov Society acting training workshop in June 2026. Under the mentorship of Kristin Haaggi bring to life the story of recovery from an accident

Elizabeth Straight, Literature

Write and curate a matrilineal poetry collection grounded in creative vulnerability and ancestral memory.

Manuela Gonzalez, Visual Art – Alternate

Attend courses that deepen and expand my technical knowledge of weaving and sewing.

Mariana Monteagudo, Visual Art – Alternate

Develop ceramic sculptures using the paperclay technique

Khrystyna Zai, Music – Alternate

Create and release a debut album of original music, with the violin as the central voice and arrangements supported by live instruments.

January Activity Report 2026

For February TDC

Fiscal Year 26, Quarter 1, Sports Tourism Report

The Palm Beach County Sports Commission’s event portfolio for FY 26, Quarter 1 (October 1 –December 31, 2025) consists of 65 events, creating 87,882 lodging room nights. This equates to a projection of $22,234,146 in hotel revenue ($253 ADR). The tourism production for Q1 is driven by a strong portfolio of regional and national events, which created an estimated $1,334,049 in bed tax revenue.

During this same timeframe in FY25, the Sports Commission produced 59 events that generated 69,465 room nights. The year-over-year growth in room nights reflects the strong performance of our event development team and the exceptional customer service delivered by our event operations staff. Together, these efforts have directly contributed to increased event retention, new and expanded partnerships, and an enhanced tourism impact for Palm Beach County.

The Sports Commission’s 65 events over the past three months represented 20 different sports. Amateur baseball was the leading driver of sports tourism in Quarter 1, with significant contributions also coming from racquet sports, golf, equestrian showjumping, football, soccer, and lacrosse.

Performance Indicator Quarter 1 (FY 26 vs FY 25) October 1 – December 30

Fiscal Year 26, Quarter 1, Sports Tourism Summary

• 65 events representing 20 different sports

• 87,882 room nights

• $22,234,146 in hotel revenue

• 11 events delivered a nationally televised broadcast

Palm Beach County Sports Commission

Palm Beach County Sports Commission

Miracle League All Abilities Weekend

Miracle League Field at Gardens Park

Our Sports Commission & Miracle League of Palm Beach County organized the inaugural Miracle League All Abilities All Star Weekend on November 7- 9.

The Miracle League is one of the most inspirational sports organizations in America, removing barriers that keep children with mental and physical disabilities from experiencing the joy of America’s favorite pastime.

The Miracle League All Abilities All Star Weekend featured 6 teams with 100+ participants representing the network of Miracle Leagues from across the Florida

Accompanying each player is a “buddie”, who provides invaluable support, helping their All-Star teammates bat, run the bases, and field their positions.

Miracle League Field at Gardens Park is a rubberized turf field that accommodates wheelchairs and other assistive devices while prioritizing injury prevention.

Families visited from across Florida, but the event’s greatest impact lies in its support for youth with disabilities, their families, and the accessibility it promotes in our destination.

Memorandum

Date: 2.2.2026

To: Board of Directors

Subject: Winter Equestrian Festival

From: George Linley

Winter Equestrian Festival – Florida’ Largest Annual Event

Equestrian sports are the leading contributor of sports tourism in The Palm Beaches and one of the most significant economic engines in the state of Florida. The 2026 Winter Equestrian Festival (WEF), held at Wellington International from January 1 through March 29, continues to generate extraordinary economic and tourism impacts for Palm Beach County. Wellington International features 18 state-of-the-art arenas, over 500 permanent stalls, and serves as a global hub for equestrian showjumping.

As the longest-running equestrian event in the world, WEF attracts top national and international equine athletes and visitors. Its global reach, extended season, and world-class competition make it one of Palm Beach County’s most influential annual events, supporting local businesses, generating substantial visitor spending, and strengthening The Palm Beaches’ identity as a premier destination for equestrian sport.

The Winter Equestrian Festival features the nation’s premier show jumping competition for amateurs and professionals across more than 55 unique divisions of competitions. Participants from all 50 states and more than 50 nations are traveling to Wellington to compete in the Winter Equestrian Festival.

WEF generates more economic benefits than any other event that takes place annually in Palm Beach County. Over its 13-week season, the festival hosts FEI (International Federation for Equestrian Sports) and USEF (United States Equestrian Federation) sanctioned competitions, along with a variety of other international events, attracting more than 31,000 participants. The level of tourism generated by equestrian sports during this period is unmatched, reinforcing WEF’s role as a cornerstone of the tourism economy for both Palm Beach County and the state of Florida

Economic Benefits:

The 2025 Winter Equestrian Festival generated $205.4 million in direct horse-related spending and $63.4 million in direct visitor expenditures. Additionally, the study found that participants accounted for 162,648 paid room nights at hotels, motels, and vacation rentals. The average length of stay for an equestrian sports participant was 2.4 months, or approximately 67 nights.

Palm Beach County Sports Commission CSI3* Grand Prix

Through its partnership with Equestrian Sports Productions, the Palm Beach County Sports Commission secured naming rights for the opening week of the Winter Equestrian Festival (January 7–11, 2026). The main event on Saturday night (January 10) was named the “Palm Beach County Sports Commission CS13 Grand Prix”. The International Arena inside of Wellington International was completed sold out. The Palm Beach County Sports Commission was prominently celebrated, with its branding displayed throughout the showgrounds The Commission’s strong presence at the event reflects the exceptional partnership it maintains with Equestrian Sports Productions, the organizing body of WEF, positioning the Sports Commission at the center of the world’s premier equestrian show jumping stages.

Events & Operations

Bush’s Boca Raton Bowl of Beans

Event Support

 Finalize details for team luncheon at Palm Beach County Convention Center

 Secure Benny’s on the Beach and Lake Worth Pier for team beach parties and finalize details

 Ensure transportation vendor has necessary event details for when teams are announced

Lou Groze Collegiate Place-Kicker Award

 Host three collegiate national finalists for Groza Week activities

 Work with ESPN Television to produce Home Depot College Football Awards where the Lou Groza Award in announced and presented

 Host Lou Groza Award Banquet to honor collegiate finalists and annual Palm Beach County High School Awards

• Sunshine State Open

Finalizing Contract Obligations

• World Wake Association World Championships

• Prospect Wire Florida Fall Classic

• Prospect Select Fall World Series

• Perfect Game Summer Series

• Columbus Day Discovery Showdown

• World Comes to the Palm Beaches

• Perfect Game WWBA World Championship

• USTA Columbus Day Open

• Hardball 360 Fall Classic

• Men’s Senior Baseball League Fall Classic

• International Rush Cup

• 2025 FuelTech Hydrodrags Nationals/World Championships

• Equestrian Holiday and Horses Circuit

• “Little Mo” Internationals in Florida

• Battle Youth National Championship

• U.S Polo Assn. Palm Beaches Marathon

• Holiday Basketball Classic in the Palm Beaches

• Winter Equestrian Festival

• Paradise Puck Series

• US Kids Golf Holiday Classic

• Florida Premier Invite

• Florida Rush

• Florida Exposure Cup

• TGL Presented by SoFi

• Gauntlet of Polo

• Junior Tour Powered by Under Armour Winter National Championship

• East Coast Championships SoFlo Nationals

• CG Invitational

• Wellington Soccer Shootout

• Les Grandes Dames USTA Senior Women's Tennis Tournament

• James Hardie Pro Football Hall of Fame Invitational

• Palm Beaches Spartan Sprint Weekend

• Men’s Eastern National Championships

Grants

1. Category G Grants

a) First Responder Games (April 12-26, 2026) – Various venues in Palm Beach County - $20,000 Cat. G NEW 2,000 Room Nights

b) Perfect Game Summer Series (June 15 - July 28, 2026) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex - $95,000 Cat. G NEW 8,181 Room Nights

c) Prospect Select World Invite (September 18-21, 2026) CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex - $12,500 Cat. G NEW 1,050 Room Nights

SPORTS TOURISM EVENT CALENDAR

February 2026

Major League Soccer (MLS) Team Training- Colorado Rapids

Date: February 1-13, 2026

Sport: Soccer

Venue: The Gardens North County District Park

Major League Soccer (MLS) Team Training- Colorado Rapids 2

Date: February 1-10, 2026

Sport: Soccer

Venue: The Gardens North County District Park

Major League Soccer (MLS) Team Training- Columbus Crew

Date: February 1-13, 2026

Sport: Soccer

Venue: The Gardens North County District Park

Major League Soccer (MLS) Team Training- Huntsville City FC

Date: February 1-13, 2026

Sport: Soccer

Venue: The Gardens North County District Park

Major League Soccer (MLS) Team Training- Nashville SC

Date: February 1-13, 2026

Sport: Soccer

Venue: The Gardens North County District Park

Paradise Classic (NCAA DI Softball)

Date: February 5-8, 2026

Sport: Softball

Venue: Florida Atlantic University (FAU) Softball Stadium

Gauntlet of Polo

Date: February 7 - April 29, 2026

Sport: Polo

Venue: National Polo Center

Game Point Volleyball Club

Date: February 7-8, 2026

Sport: Volleyball

Venue: Wellington Sports Academy

2026 US Open GC and Pro-Am

Date: February 9-14, 2026

Sport: Golf Croquet

Venue: National Croquet Center

The Junior Tour Powered by Under Armour Winter National Championship

Date: February 11-16, 2026

Sport: Golf

Venue: PGA National Resort

Delray Beach Open (ATP TOUR)

Date: February 13-22, 2026

Sport: Tennis

Venue: Delray Beach Tennis Center

Weekend Hockey President's Day on the Beach

Date: February 13-16, 2026

Sport: Ice Hockey

Venue: Palm Beach Skate Zone & Boca Ice

Delray Beach Riptide Spring Splash

Date: February 14-15, 2026

Sport: Lacrosse

Venue: Seacrest Soccer Complex

Governor's Baseball Dinner

Date: February 15-16, 2026

Sport: Baseball

Venue: SoFi Center & CACTI Park of The Palm Beaches

Joan Joyce Classic (NCAA DI Softball)

Date: February 19-22, 2026

Sport: Softball

Venue: Florida Atlantic University (FAU) Softball Stadium

Singer Island Beach Polo

Date: February 21, 2026

Sport: Polo

Venue: Riviera Beach Front

Major League Baseball (MLB) Spring Training

Date: February 21 - March 23, 2026

Sport: Baseball

Venue: Roger Dean Chevrolet Stadium & CACTI Park of the Palm Beaches

Varsity Spirit - Spirit Sports West Palm Beach Nationals

Date: February 21-22, 2026

Sport: Cheerleading

Venue: South Florida Fairgrounds

Palm Beach Juniors Cloverleaf

Date: February 21-22, 2026

Sport: Volleyball

Venue: Wellington Sports Academy

East Coast Championships SoFlo Nationals

Date: February 21-22, 2026

Sport: Cheerleading

Venue: Palm Beach County Convention Center

Hurricane Junior Golf Tournament (HJGT) Palm Beach County Junior Open

Date: February 21-22, 2026

Sport: Golf

Venue: Village Golf Course

Florida Atlantic University (FAU) Beach Burrow Bash

Date: February 21-22, 2026

Sport: Beach Volleyball

Venue: Florida Atlantic University

USTA National Women’s Clay Court Championships

Date: February 23-28, 2026

Sport: Tennis

Venue: Palm Beach Gardens Tennis & Pickleball Center

Palm Beach Challenge & International Baseball Festival

Date: February 26 - March 31, 2026

Sport: Baseball

Venue: Santaluces Athletic Complex

Cognizant Classic in The Palm Beaches

Date: February 27 - March 2, 2026

Sport: Golf

Venue: PGA National Resort

Sports-Development

Sports Development Executive Summary

The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY26.

Event Bids & Development

A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted for FY 26 and beyond, and below is a breakdown of the development efforts over the past month:

• Allstar Cheerleading- Sunshine Challenge

o March 21, 2026

o 500 Projected Room Nights

o 1,250 Participants

o Palm Beach County Convention Center

• Billie Jean King Cup

o April 2026

o 2,821 Projected Room Nights

o 100 Participants

o Delray Beach Tennis Center

• National Council of Youth Sports National Summitt

o May 2027

o 300 Projected Room Nights

o 175 Participants

o Belgrove Resort

Event Site Visits

When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 26, and below is a breakdown of site visits conducted over the past month:

• January 5th, 2026 – Curacao Men's National Soccer Team – FIFA World Cup Team Base Camp– Florida Atlantic University & Boca Marriott

• January 5th, 2026 – Uruguay Men's National Soccer Team – FIFA World Cup Team Base Camp– Florida Atlantic University & Boca Marriott

Major League Soccer (MLS) Preseason Team Trainings

Professional soccer has become a staple in The Palm Beaches over the past few years. It began with hosting 13 Confederation of North, Central America and Caribbean Association Football (CONCACAF) teams at training sites for the 2023 CONCACAF Gold Cup. Then, in 2024, Palm Beach County was home to the Uruguay Men’s National Team, which trained in Palm Beach Gardens for the Copa América. Also, that year, Nashville Soccer Club (SC) and Toronto Football Club (FC) held their preseason training in Palm Beach County. The year 2025 was arguably the biggest for soccer in The Palm Beaches. The Sports Commission supported six MLS teams for preseason training, as well as Real Madrid and Manchester City ahead of the FIFA Club World Cup, along with multiple United States youth academy team trainings.

Now, for the third straight year, the Palm Beach County Sports Commission has supported MLS preseason team trainings and welcomed teams from the MLS Next Pro league. Over the next few weeks, Sporting Kansas City, Colorado Rapids, Colorado Rapids 2, Chicago Fire, Nashville SC, Columbus Crew, and Huntsville City FC will kick off their seasons with preseason training in Palm Beach Gardens. All MLS teams will practice at The Gardens North County District Park. Teams will be at the facility from January 11 to February 13, 2026. The Commission is projecting a total of seven teams, approximately 500 participants, and 5,000 room nights.

Hosting these soccer events has had a significant and lasting impact on Palm Beach County by strengthening the area’s reputation as a premier destination for elite sports training and international competition. The consistent presence of MLS clubs, international teams, and globally recognized organizations has generated substantial economic benefits through hotel stays, dining, transportation, and local businesses. Beyond the economic impact, these events elevate our global visibility, showcasing Palm Beach County’s high-quality facilities. The Gardens North County District Park fields are viewed as some of the nicest in all of Florida, making the area the place to be for premier soccer teams and events. By hosting MLS preseason training, Palm Beach County has helped secure top teams for the FIFA Club World Cup and FIFA World Cup. The continued return of professional and international teams reinforces long-term partnerships, attracts future sporting events, and supports the growth of soccer at all levels throughout the region.

Roc Tournaments – MLK Volleyball Summit

The Roc Tournaments MLK Volleyball Summit, held January 17–19, 2026, marked a historic milestone for Palm Beach County as one of the first indoor volleyball tournaments hosted in the region in more than a decade and the first-ever volleyball event staged at the Wellington Sports Academy. Hosted by Roc Tournaments, the three-day MLK weekend showcase brought together 104 girls’ volleyball teams from across the region, transforming the facility into a vibrant hub of competition, camaraderie, and youth development.

The tournament featured 1,248 participants ranging from 8U to 17U, highlighting the depth and growth of girls’ volleyball while delivering a high-energy, family-friendly experience for athletes, coaches, and spectators. The event generated 1,480 confirmed room nights. Beyond the competition, the event reinforced Palm Beach County’s emergence as a viable destination for large-scale indoor volleyball events and demonstrated the Wellington Sports Academy’s versatility as a premier multi-sport venue. The success of the MLK Volleyball Summit sets a strong foundation for future volleyball programming and expanded sports tourism opportunities within the county.

Bids Submitted

October 1, 2025 - September 30, 2026

USA Archery- JOAD Target Nationals & JOAD U.S. Open

Sports ETA Symposium

July 1-31, 2028

July 1-31, 2029

April 23-29, 2029

April 15-18, 2030

April 21-24, 2031

Archery Target Nationals & U.S. Open August 1-31, 2029 August 1-31, 2030

Projections

Palm Beach County Sports Commission

Bids Submitted

October 1, 2025 - September 30, 2026

Palm Beach County Sports Commission

Site Visits with Event Rights Holders

October 1, 2025 - September 30, 2026

Palm Beach County Sports Commission

Site Visits with Event Rights Holders

October 1, 2025 - September 30, 2026

Winter Equestrian Festival Week 1 Named After The

Palm Beach County Sports Commission

The Palm Beach County Sports Commission was proud to serve as the presenting sponsor of the Saturday Night Lights Palm Beach County Sports Commission CSI 3* Grand Prix at Wellington International, further reinforcing its commitment to supporting world-class sporting events and elevating The Palm Beaches as a premier sports tourism destination.

Saturday Night Lights has become a signature experience in the global equestrian community, drawing elite athletes, passionate fans, and international attention to Palm Beach County. Through this partnership, the Sports Commission continues to showcase the region’s exceptional venues while highlighting the powerful role equestrian sport plays in the local economy.

The equestrian industry delivers enormous economic impact to Palm Beach County, generating nearly 160,000 room nights annually and driving significant visitor spending across hotels, restaurants, retail, and local businesses. Events like the CSI 3* Grand Prix not only provide unforgettable experiences for spectators, but also strengthen Palm Beach County’s reputation as a leader in hosting premier equestrian competition.

By investing in marquee events such as Saturday Night Lights, the Palm Beach County Sports Commission advances its mission to attract high-profile sports tourism while creating lasting economic and community benefits.

Palm Beach County Sports Commission Orange Bowl Partnership

The Palm Beach County Sports Commission proudly partnered with the Orange Bowl to elevate the Lou Groza Award brand while positioning both the Sports Commission and Palm Beach County on a national and global stage. This strategic collaboration amplified awareness of one of college football’s most prestigious honors and showcased The Palm Beaches to millions of viewers worldwide.

Through this partnership, the Sports Commission secured valuable marketing assets, including prominent advertisements in the official Orange Bowl program book and live recognition of the Lou Groza Award during the Orange Bowl broadcast. These high-impact placements reinforced the Award’s legacy and strengthened its connection to Palm Beach County, home of the Lou Groza Award.

In addition, the Palm Beach County Sports Commission’s 60-second commercial promoting Palm Beach County aired during the game, delivering powerful destination messaging to a massive audience and highlighting the region’s worldclass amenities, vibrant communities, and championship-caliber sports offerings.

By aligning with one of college football’s premier bowl games, the Sports Commission expanded the reach of the Lou Groza Award while advancing its mission to attract sports tourism and elevate Palm Beach County’s profile on a global scale. This partnership reflects a continued commitment to leveraging major sporting platforms to drive visibility, visitation, and long-term economic impact for The Palm Beaches.

PEPSI National Battle of The Bands In The Palm Beaches

The Pepsi National Battle of the Bands at Flagler Credit Union Stadium on the Florida Atlantic University campus in Boca Raton, Florida was a landmark cultural event for The Palm Beaches. Held on January 17, 2026 during MLK Weekend, the competition showcased six premier HBCU marching bands in high-energy performances celebrating music, tradition, and community pride. The event brought thousands of visitors, boosting the local economy, highlighting Palm Beaches’ vibrant arts scene, and reinforcing cultural diversity through fan experiences, college fairs, and community outreach. As the inaugural Palm Beaches edition, it strengthened regional visibility and engagement with HBCU heritage and talent.

Social Media

Top performing social media posts

Memorandum

Date: January 25, 2026

To: Board of Directors

Subject: Palm Beach County Day in Tallahassee

From: George Linley

The Palm Beach County Sports Commission’s Executive Director, George Linley, Emanuel Perry, Palm Beach County Tourist Development Council, Executive Director, and Don Dufresne, Palm Beach County Development Council (TDC) Board Member and Liaison to the Sports Commission Board, participated in Palm Beach County Day alongside the other TDC agencies. Palm Beach County Day was strategically scheduled to coincide with the opening of the Florida Legislative Session in Tallahassee, taking place January 13–15.

The Palm Beach County Sports Commission attended to represent Palm Beach County and advocate for the tourism industry. As part of the official schedule organized by Palm Beach County government, the Sports Commission took part in a series of meetings and events at Florida’s Capitol. During these visits, the Commission engaged with members of the Florida House of Representatives and Senate to discuss the significant benefits of tourism development for Palm Beach County and the State of Florida. Four (4) bills affecting the bed tax were filed in the Florida Senate, and one (1) companion bill was filed in the House.

Florida Senate

SB 446 - Large-scale County Destination Marketing Organizations

Sponsor: Sen. Smith

Details: Requiring large-scale county destination marketing organizations to register with the Department of State; requiring a one-to-one match of private to public contributions for funding.

Last Action: Referred to Commerce and Tourism; Appropriations Committee on Transportation, Tourism, and Economic Development; Fiscal Policy Related Bills: None

SB 454 - Tourist Development Taxes

Sponsor: Sen. Smith

Details: Deleting a provision requiring that a specified percentage of all tourist development tax revenues be used to promote and advertise tourism (presently 40%).

Last Action: Referred to Commerce and Tourism; Finance and Tax; Appropriations Related Bills: (Identical) HB 6007 - Tourist Development Taxes – Rep. Eskamani

SB 456 - Tourist Development Tax

Sponsor: Sen. Smith

Details: Authorizing the use of proceeds from TDT to fund public safety improvements, affordable housing, and workforce housing.

Last Action: Referred to Commerce and Tourism; Finance and Tax; Appropriations Related Bills: None

SB 458 - Tourist Development Tax

Sponsor: Sen. Smith

Details: Revising the percentage of tourist development tax revenues that must be spent to promote and advertise tourism for any tourist development tax revenues to be used for a specified purpose (from 40% to 20%).

Last Action: Referred to Commerce and Tourism; Finance and Tax; Appropriations Related Bills: None

SB 976 - Tourist Development Tax Uses

Sponsor: Sen. Smith

Details: Authorizing a county to use tourist development tax revenues to fund certain commuter rail service operations.

Last Action: Referred to Commerce and Tourism; Finance and Tax; Appropriations Related Bills: None

Florida House

HB 6007 - Tourist Development Taxes

Sponsor: Rep. Eskamani

Details: Removes provision requiring specified percentage of all tourist development tax revenues to be used to promote & advertise tourism.

Last Action: Now in Ways & Means Committee, not on an agenda

Related Bills: (Identical) SB 454 - Tourist Development Taxes – Sen. Smith

Palm Beach Days 2026 Schedule

Monday, January 12

5:30 pm – 8:00 pm PBC Days Firefighter Kickoff Reception at 343 W Madison St

Tuesday January 13

8:00 am – 9:00 am PBC Days Kickoff Briefing at FAC, 100 S Monroe St, 2nd Floor Conference Room

9:30 am – 11:00 am Senate Opening Session at Senate Chambers

10:00 am – 11:00 am House Opening Session at House Chamber

11:00 am – 12:00 pm Joint Session at House Chambers

11:30 am – 1:00 pm Legislative Session Preview Luncheon with the Florida Chamber and Palm Beach North Chamber at Florida Chamber, 136 S. Bronough St.

4:00 pm - 6:00 pm Cocktail Reception – Economic Council of Palm Beach County & The Chamber of Palm Beaches

5:00 pm - 6:00 pm State Lobby Team Briefing at Aloft Hotel Conference Room, 200 N Monroe St

6:00 pm - 8:00 pm Pittman Law Group Reception 1028 E Park Ave

8:00 pm - 10:00 pm Hospitality Suite at Aloft Hotel Conference Room, 200 N Monroe St

Wednesday January 14

7:30 am - 9:00 am Breakfast Reception with the Chamber of Palm Beaches at DoubleTree Hotel, 101 S Adams St

8:00 a.m. - 3:00 p.m. Wellness Lounge 2nd Floor of the Capitol Rotunda

8:00 a.m. - 3:30 p.m. Exhibits in the Capitol Rotunda

9:00 am to 9:30 am Senate Chambers Tour

10:00 am - 11:00 am Speaker’s Forum at Senate Enclosed Portico

12:00 pm - 1:30 pm Legislative Appreciative Luncheon at 22nd Floor Capitol

5:00 pm – 7:00 pm Capitol Reception at Capitol Senate Courtyard

6:45 pm – 8:30 pm Palm Beach North Chamber of Commerce Dinner (in partnership with the Cultural Council for PBC, sponsored by FPL), at Il Lusso, 201 E Park Ave

8:00 pm – 10:00 pm Hospitality Suite at Charlie Park, 801 S Gadsen St

Newsletter of the Palm Beach County Film and Television Commission | February 2026

IN THIS ISSUE

ALL EYES ON PBC DURING ULTIMATE WEEKS OF SPORT

Each spring, Palm Beach County becomes a broadcast hub during the Ultimate Weeks of Sport, when multiple marquee events unfold simultaneously across The Palm Beaches. Golf, baseball, tennis, polo, and equestrian competition run concurrently, generating weeks of nationally televised and streamed programming. The rare overlap delivers premium live content for networks and platforms, all set against the county’s signature coastal and countryside scenery. Tennis adds international reach with the Delray Beach Open (Feb. 13 to 22), airing on Tennis Channel and streaming globally. The season is anchored by the Cognizant Classic in The Palm Beaches (Feb. 20 to March 1) in Palm Beach Gardens. The PGA TOUR event airs nationally on Golf Channel and NBC, with streaming on Peacock and PGA TOUR digital platforms. Broadcast coverage features sweeping aerials and water-lined fairways that have become defining visuals of championship golf. Spring Training baseball follows from Feb. 20 through March 24 with daily games at two production-ready venues. Roger Dean Chevrolet Stadium hosts the Miami Marlins and St. Louis Cardinals, while CACTI Park of The Palm Beaches serves as the spring home of the Washington Nationals and Houston Astros Games air on MLB Network, regional sports networks, and MLB.TV, delivering consistent broadcast exposure. The season also showcases world-class equestrian and polo competition in Wellington, where the Winter Equestrian Festival and United States Polo Association draw elite athletes and global audiences, streaming worldwide through April.

PALM ROYALE’S VINTAGE VIBES

The Donald M. Ephraim Sun & Stars International Film Festival honored Michelle Hillery, Film Commissioner of the Palm Beach County Film and Television Commission, with the inaugural Donald M. Ephraim & Terri Sriberg “SASSY” Award for Cinematic Excellence during opening night of the festival. Presented by MorseLife, the festival features an expansive lineup of award-winning documentaries, historical dramas, Jewish and Israeli cinema, LGBTQIA+ stories, women-directed films, comedies, thrillers, and coming-of-age favorites. Screenings are taking place at the Kravis Center, Hooky Entertainment, and Glazer Hall. Festival co-founder Donald M. Ephraim highlighted the Commission’s decades of support for productions in The Palm Beaches, while Hillery expressed gratitude, noting the honor reflects the collective efforts of the Film Commission’s team in servicing the industry and elevating Palm Beach County’s film friendly profile.

Filming for ABC’s new drama RJ Decker recently brought cameras to West Palm Beach, highlighting Palm Beach County as a production -friendly destination. Permitted by the Palm Beach County Film & Television Commission with support from County and local officials, scenes were filmed at the Palm Beach County Courthouse, the 1916 Historic Courthouse, and a private residence in the City of West Palm Beach. The Palm Beaches welcomed the production, highlighting its economic impact and celebrating its support of local vendors, cast and crew. In 2024, film and television production generated $253 million in local expenditures countywide. “Film and television create meaningful economic impact for our community, from jobs to hotel stays,” said Michelle Hillery, Commissioner of the Palm Beach County Film & Television Commission. Starring Scott Speedman, RJ Decker premieres March 3 at 10PM on ABC and WPBF, inspired by CarlHiaasen’s novel DoubleWhammy

FOCUS ON FILM

CELEBRATING A DECADE OF JEWISH CINEMA

The Judy Levis Krug Boca Raton Jewish Film Festival celebrates its 10th anniversary February 7 to 22, bringing two weeks of world-class Israeli, Jewish, and international films to Movies of Delray. As Boca Raton’s original Jewish Film Festival, this milestone edition showcases more than 40 films, including narrative features, documentaries, shorts, and comedies exploring Jewish life, history, and culture from around the world. The lineup blends humor, romance, politics, and powerful real-life stories designed to entertain and spark conversation. Many screenings include filmmaker appearances, guest speakers, and post-film discussions that deepen audience engagement. Presented by the Levis JCC, the festival supports year-round Jewish-themed film programming while reinforcing Boca Raton’s role as a vibrant cultural hub. Featured films include Hold On to Your Music, The Future Awaits, Two Pianos, and more.

Florida’s tourism industry set new records, according to the Economic Impact of Tourism study from VISIT FLORIDA

Out-of-state visitors spent $134.9 billion statewide, generating a total economic impact of $133.6 billion as tourism dollars circulated through local businesses, jobs, and communities. Nearly every dollar spent stayed in Florida, with 99 cents retained in the economy and 59 cents supporting worker wages. Tourism supported 1.8 million jobs, generated $79.9 billion in wages, and produced $33.6 billion in federal, state, and local tax revenue, saving Florida households an estimated $1,730 annually in state and local taxes alone. Governor Ron DeSantis and VISIT FLORIDA President and CEO Bryan Griffin emphasized that continued investment in destination marketing drives visitation, strengthens Florida’s economy, and delivers lasting benefits to residents statewide.

MIC’D UP GOLF ENTERTAINMENT IN JUPITER

Golf Channel turned Trump National Jupiter into primetime television with the inaugural made-for-TV Optum Golf Channel Games, a skills competition built for broadcast. Open microphones and in-ear communication revealed player reactions and banter. The nationally aired event balanced entertainment with network polish. Two four-player teams, captained by Scottie Scheffler and Rory McIlroy, competed in a format inspired by the NFL Combine, NBA three-point contest, and MLB Home Run Derby. Shane Lowry delivered early laughs with misfired drives and playful boos that translated on air. The competition stayed tight through five challenges before a playoff chip decided the winner. Blending humor, trash talk, and elite skill, the broadcast showcased the County as a versatile stage for innovative, made-for-television sports programming.

FRIDAY FILMS AT THE FOUR ARTS

The Society of the Four Arts brings cinematic storytelling to Palm Beach County with its 2026 Friday Film Series, a thoughtfully curated season for audiences who value craft and culture. Screenings are presented in high definition at the Walter S. Gubelmann Auditorium. The lineup features a blend of acclaimed narrative films and celebrated documentaries. Audience favorites such as McQueen, and I Am Martin Parr and Checkpoint Zoo fashion, photography & a daring rescue through award-winning perspectives. Festival standouts, including The Promised Land and Lee, deliver powerful performances and historical storytelling while My Sailor, My Love and My Penguin Friend offer intimate, character-driven narratives. The series complements live-toscreen presentations from the Metropolitan Opera, National Theatre Live, and Exhibition on Screen reinforcing The Four Arts’ role as a venue for high-quality filmed programming and shared cinematic experiences.

Celebrate community and conservation at ManateeFest on Saturday, Feb. 7, 2026, at Manatee Lagoon

– An FPL Eco-Discovery Center. Marking its 10th anniversary, the free festival honors Florida’s manatees and the ecosystems that make The Palm Beaches a leading eco-tourism destination. “ManateeFest exceeded all expectations, bringing together thousands of families while showcasing the power of environmental education,” said Meredith Rollo, Manager of Manatee Lagoon, as the team prepares for another unforgettable celebration in 2026. Manatee Lagoon has also captured national television attention including on Wild Palm Beaches, hosted by James Currie, with the Gentle Giants episode reaching more than 24 million viewers on Destination America, and more recently on Amazing Itineraries with host Hunter Hulbert, airing across Sinclair Broadcast Group affiliates nationwide. Manatee season typically runs from midNovember through March 31, when hundreds of manatees migrate into Lake Worth Lagoon in search of warm water.

NAKED SMOOTHIE’S “SMOOTHIE BOY”

NAKED Smoothie brought its latest digital campaign “Smoothie Boy” to Palm Beach County, filming at the Delray Beach Tennis Center with tennis star and “Chief Smoothie Officer” Coco Gauff. The shoot showcased the iconic tennis venue while highlighting the silliness and lighthearted brand and athlete. The project was permitted by the Palm Beach County Film & Television Commission, which worked with Religion of Sports to support a smooth and efficient filming process. The shoot underscores the County’s appeal as a production ready destination for commercial, branded, and sports-related content. With world-class locations, and streamlined permitting support, the region continues to attract high -profile campaigns that place The Palm Beaches in the national spotlight.

FOCUS ON FILM

A LEGAL SPOT WITH A CANINE CO-STAR

HALFTIME WITH CALEB PRESSLEY

For 10 weeks, Halftime with Caleb Pressley delivered high-energy, live entertainment during Monday Night Football Halftime streaming live on X. Each episode blended controlled chaos with precision production, featuring bold performances, unpredictable moments, and a fast-moving format designed to feel spontaneous while remaining broadcast-ready. Produced by ASK Media Productions, based in Boynton Beach, the series was executed as a full-scale live event. The production utilized an eight-camera multicam switch transmitted directly from ASK Media’s studio, supported by custom set design, lighting, live switching, and seamless streaming execution.

“The challenge was creating something that felt wild and unpredictable while maintaining total technical control,” said Adam Kaplan, Producer of ASK Media. The successful run highlights the County’s ability to support innovative, large-scale live productions and the strength of its local production community. FOCUS

A recent commercial for Baez & Prather Injury Lawyers spotlighted more than the firm’s client-focused mission. Permitted by the Palm Beach County Film & Television Commission and produced by Media, the shoot featured a range of recognizable locations, including the 1916 Courthouse using natural light and diverse settings of The Palm Beaches to deliver a polished, high-energy spot. Adding a memorable twist was Tank, the firm’s 175-pound Neapolitan Mastiff From early planning, the law firm was committed to including Tank in the story, and the Commission worked closely with the team to accommodate the four-legged star. The finished commercial blends strong branding, local scenery, and a standout canine presence, reinforcing the County’s reputation as a production and pet-friendly destination with personality.

NORTON’S HOLLYWOOD GEMS

The Norton Museum of Art concludes its Hollywood Gems: A Classic Film Series this month with two screenings that celebrate landmark moments in film history. The series invited audiences to experience iconic films in a shared, theatrical setting that honors how these stories were originally presented on the big screen. The series recently wrapped with Rebecca on Sunday, January 25. Directed by Alfred Hitchcock and based on the novel by Daphne du Maurier, the Academy Award–winning film stars Laurence Olivier and Joan Fontaine in a haunting story of romance, memory, and psychological suspense. The final screening takes place Sunday, February 22, from 2 to 4 p.m. with Five Easy Pieces. Directed by Bob Rafelson and starring Jack Nicholson, the film is a defining work of the New Hollywood era, known for its raw performances and character-driven realism. Screenings are included with museum admission and are free for members. No registration is required.

SEASON RETURNS TO THE PALM BEACHES

Equestrian season is back in The Palm Beaches. The Winter Equestrian Festival (WEF) at Wellington International runs through March 29, 2026, offering more than $16 million in prize money and welcoming elite riders from around the globe. Spanning 13 weeks of sanctioned competition, WEF remains one of the most influential equestrian circuits in the world. Running alongside the festival is the Palm Beach International Polo Season at the National Polo Center in Wellington. From December 2025 through April 2026, top-ranked polo players compete in matches and tournaments, drawing international athletes and fans. The season’s reach extends far beyond the field through The Palm Beaches TV, which showcases equestrian and polo programming to national audiences, amplifying the region’s global visibility. According to the Palm Beach County Sports Commission, the 2025 equestrian season generated $536.2 million of economic impact and supported nearly 5,000 jobs, reinforcing Palm Beach County’s position as a premier destination for equestrian sport.

FILM FLASHBACK: STRIP TEASE (1996)

Striptease starred Demi Moore alongside Burt Reynolds, Armand Assante, Ving Rhames, and Robert Patrick Moore’s performance placed her at the center of the story, and today the film is being reconsidered through a fresh lens that acknowledges her presence and endurance within the narrative. While Striptease is known for its satire and spectacle, its romantic elements appear in quieter moments. Erin and her daughters relationship centers the story, with a storyline rooted in resolve. Several palm lined streets and waterfront properties were filmed in Boca Raton and doubled as affluent coastal enclaves, using homes, canals, and roadways to establish a sense of order and privilege. The water views and quiet exteriors created visual contrast with the film’s sharper interior scenes.

LOCATION SPOTLIGHT: ROMANTIC SPOTS IN THE PALM BEACHES

February invites stories set at an unhurried pace, where atmosphere carries as much weight as dialogue. Across Palm Beach County, a number of film-friendly locations offer a backdrop of romance.

Love Street along the Jupiter Inlet, frames waterfront scenes with sailboats, soft light, and a walkable streetscape that includes a heart shaped green lawn area. The towering palms against the coastal scene lend a romantic vibe, especially at sunset with the lighthouse in the distance.

Further south, Bryant Park in Lake Worth Beach offers structure and a pop of color with its bougainvillea covered trellises. The bridge over the waterway, fitness stations and open lawn create flexible staging for scenes that call for conversation, reflection, or a lifestyle connection.

In the western communities, Royal Palm Beach Commons Park in Royal Palm Beach provides scale without spectacle. Water features, central clock, café angles and wide sightlines allow for composed shots that feel well suited for romance. Find more romantic filmfriendlylocationshere

EDUCATION CORNER:

Great news for Florida’s student filmmakers, writers, and digital media artists. The submission deadline for The Palm Beaches Student Showcase of Films (SSOF) has been extended by one week, giving students extra time to complete and submit their projects. The new deadline to enter is Wednesday, February 11, 2026. The competition remains completely free to enter and is open to all Florida high school and college students, including those who are homeschooled. Students may submit projects in a wide range of categories, including feature and short films, documentaries, music videos, animation, screenwriting, commercial, environmental, and tourism PSAs. More than $30,000 in cash, scholarships, and prizes will be awarded this year. Palm Beach County high school seniors are also eligible for the $5000 Burt Reynolds Scholarship, with runners up considered for additional scholarships including the Sara Fuller, Mel Maron, Gray Family, and Dr.B.CarletonBryant Scholarships

Winners will be announced at the red-carpet awards show on Friday, May 1, 2026, at the Maltz Jupiter Theatre, celebrating the creativity and talent of students from across the state. For all updates, submission guidelines, and entry details, visit pbfilm.com/SSOF.

Marketing/Social Media TDC Marketing Report

Social Media Followers

Facebook - 8,965 (December) to 9,000 (January)

Instagram –562 (December) to 606 (January)

LinkedIn - 1,292 (December) to 1,331 (January)

Instagram Monthly Total

Views – 13,249 (December) to 6,674 (January)

Interactions – 157 (December) to 181 (January)

Reach – 6,708 (December) to 2,301 (January)

February 2026

Generate Profile Visits – 495 (December) to 184 (January)

Facebook Monthly Total

Reactions – 66 (January)

Views – 3,368 (December) to 7,722 (January)

Engagement –19,203 (December) to 17,197 (January)

LinkedIn

Profile Views - 90 (December) to 73 (January)

Reached – 433 (December) to 1,129 (January)

Engagements - 31 (December) to 148 (January)

Impressions - 1,321 (December) to 3,662 (January)

Connections - 871 (December) to 899 (January)

Placer AI (con’t)

Media

The Palm Beach Post Palm Beach County Convention Center in West Palm Beach, Fla., on June 21, 2025. Signor is the shop manager for Purgatory Tattoo in Hollywood and

Man faces hate crime charge after allegedly aiming Ford Bronco SUV at LGBTQ+ run club

WPEC Palm Beach County Convention Center, for their scheduled 8 p.m. run. According to the West Palm Beach Police Department, Ihab Mustafa El Mahmoud

NeurologyLive® Year in Review 2025: Conference Coverage Recap

Neurology Live Palm Beach County Convention Center and the Hilton West Palm Beach. This conference explored cutting-edge advancements in the understanding and Louisville, Toledo players ready to make their mark in Bush's Boca Raton Bowl - WFLX

WFLX Chants and smiles filled the Palm Beach Convention Center on Monday as football players from Toledo and Louisville took in the final moments

Vance Poised for 2028 with Erika Kirk and Turning Point Support - Vision Times

Vision Times Palm Beach Convention Center on July 26, 2024 in West Palm Beach, Florida. (Image: Joe Raedle/Getty Images). Vance says Kirk's movement was about

Judge dismisses case against Maine man accused of threatening Donald Trump Bangor Daily News Email. Then-candidate Donald Trump smiles at an election night watch party at the Palm Beach Convention Center on Nov. 6, 2024, in West Palm Beach

Preps underway for Trump inauguration; PH Embassy in US hosts reception for incoming admin MSN US president-elect Donald Trump, during an election night event at the West Palm Beach Convention Center in West Palm Beach, Florida, on November

Borneo Bulletin Online | The Independent Newspaper in Brunei Darussalam, Sabah and Sarawak Borneo Bulletin West Palm Beach Convention Center in West Palm Beach, Florida, US. PHOTO: AP & AFP Mary Trump. PHOTO: AP & AFP. “We've been there many times, with

Art Palm Beach 2026 Returns with Purpose - Miami Community Newspaper

Miami Community Newspaper Palm Beach County Convention Center, continuing its evolution as a destination for collectors, galleries, and audiences seeking a more intentional

DIVERSEartPB 2026: An International Exhibition Linking Biennials, Institutions, and Public ...

Markets Insider - Business Insider , opening for its 4th Edition at the Palm Beach County Convention Center, January 28 – February 1, 2026. Tickets are available at artpalmbeach.com

Top Events in Palm Beach County This Month - Modern Luxury

Modern Luxury Palm Beach County Convention Center, 650 Okeechobee Blvd., West Palm Beach. American Ballet Theatre's Debut at GLAZER HALL. View this post on

'Disgusting': Donald Trump and His Oldest Son Share More Than a Name A Long-Buried ... Atlanta Black Star during an election night event at the Palm Beach Convention Center on November 06, 2024 in West Palm Beach, Florida. Americans cast their ballots

Preps underway for Trump inauguration; PH Embassy in US hosts reception for incoming admin MSN US president-elect Donald Trump, during an election night event at the West Palm Beach Convention Center in West Palm Beach, Florida, on November

New York Joins Chicago, Florida, Buffalo, Philadelphia and Oregon to Celebrate in ... Travel And Tour World Palm Beach Convention Center. The conference offers sessions on industry trends, marketing opportunities and networking, with registration opening

US disguised military aircraft used in boat strikes: report | ABS-CBN News

ABS-CBN ... West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. WASHINGTON, United States President Donald

Beyond the Buzz - Florida Weekly

Florida Weekly AltBev Expo is on February 27-28 at the Palm Beach County Convention Center, 650 Okeechobee Blvd, West Palm Beach. For more, visit altbevexpo.com

Media Cont’d

Art Palm Beach Debuts a Major Biennial-Style Installation for Its Fourth Edition - Artnet News

Artnet News Palm Beach County Convention Center this January 28 through February 1, 2026. Taking place at the height of the city's winter season, the fair

World Pickleball Convention Announces Official Dates and Locations for 2026

EIN Presswire The 6th Annual World Pickleball Convention & Conference will take place October 15–17, 2026, at the Palm Beach County Convention Center in West Palm

Mayor's Insider Newsletter for Thursday, January 8, 2026 - City of West Palm Beach

City of West Palm Beach James during the Chamber of Commerce of the Palm Beaches' annual SOC breakfast. The program will be held at The Palm Beach Convention Center from 7

US disguised military aircraft used in boat strikes: report | ABS-CBN News

ABS-CBN Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. WASHINGTON, United States President Donald Trump

World Pickleball Convention Announces Official Date and Location for 2026 - EIN News

EIN News The 5th Annual World Pickleball Convention & Conference will take place October 17-19, 2026 at the illustrious Palm Beach Convention Center in West

Barron Trump Rescued Female Friend From 'Getting Beat Up': Report

The Hollywood Gossip West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. (Photo by JIM WATSON/AFP via Getty Images). What is this

Standout exhibitions at this year's Art Palm Beach include work by Sylvester Stallone - WLRN WLRN Art Palm Beach at the Palm Beach County Convention Center runs from January 28 through February 1. ... The fair features special exhibitions like

Art from 100,000 houseflies, Stallone create buzz for Art Palm Beach Palm Beach Daily News 1 at the Palm Beach County Convention Center in West Palm Beach. "His process is amazing," said Kassandra Voyagis, director and producer of Art

Mayor's Insider Newsletter for Thursday, January 22, 2026 - City of West Palm Beach City of West Palm Beach The program will be held from 7 to 9 a.m. at the Palm Beach County Convention Center. For details and tickets, visit palmbeaches.org. WPB-TV. Art

Trump says he won't use force to acquire Greenland | American Press American Press Palm Beach Convention Center in West Palm Beach, Fla. (Associated Press). U.S. President Donald Trump insisted he wants to “get Greenland

Barron Trump Rescued Female Friend From 'Getting Beat Up': Report

The Hollywood Gossip Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. (Photo by JIM WATSON/AFP via Getty Images). What is this? Report Ad

DEFINITE Room Rental by Month - FY 2026

January 2026 Project Status Report

Department of Environmental Resources Management

Delray Beach Renourishment

The this Access started construction Drive, month Delray and at to the will and Beach the to north continue ensure is beach steadily renourishment end public southward may of moving the safety be project project along limited in the . area, Sand began coming during near placement dredging weeks Beach active .

Natural Areas Festival

The visitors, American Waters and about all areas interactive burn Busch Beach ages annual tanks . crew The the County’s Wildlife to Natural including the alligator, festival where displays and importance Natural nature Area got brought wetlands kids was an and like Areas up this in could a close their eastern a of an success month . life animal Festival The using opossumbackyards! meet to size public burn screech and Community fire gopher ambassadors was the . connected equipment The to hosted engaged creatures owl, manage tortoise kid’s partners at a zone people to with Winding to of juvenile burrow natural greet learn Palm had the like of

Hungryland Slough Natural AreaTour

toured Vice improved restoration Beach Human Director Mayor Gardens Hungryland Resources, plant Deborah efforts Marci and . David Woodward that also animal Slough Drum joined have Kahn, diversity Natural and increased and the us ERM members The at Area County’s the staff, tour, water in site western of led Director highlighted levels her by team Palm ERM and of

Limestone Creek Construction

Three to of completed, are Creek increase installed platform March the unsafe being . as wooden structures, and for part conditions The installed with the fishing of Project piles the the footbridge including with and resulting pier, Public ADA is rotten concrete are expected compliant Use the being from The wood Replacement footbridge, piles organism replaced footbridge to sidewalk . The be and new completed consumption at an observation Project soon Limestone structures has elevation to been due be in

Wildfire Season Preparations

These As vegetation with containment communities adjacent maintenance we the approach activities Florida to and safe methods homes reduces Florida’s are Forest maintain prioritized are and wildfire Service wildlife in fire businesses place where season, to lines risk should manage Natural staff This to and a are overgrown fire keep Areas type working ensures occur our are of

Virtual FieldTrip to Pine Glades

the techniques Area

A students equipment prescribed plants virtual planning to and learn field watched animals burn used used that trip about from to to that took goes the start manage our start benefit students Burn into and Prescribed to the stop conducting from finish Crew to fire the prescribed . Pine They Burn conduct and fire, Glades the learned all Program the burns about burn, a different Natural 5 about -acre The the the

Florida Greenways & Trails System

the Waters Slough, Scrub, our as Frenchman’s Nine FGTS, part Natural recreational other including Pine Jupiter of This the County Areas Glades, Forest designation Florida Ridge, Acreage opportunities -managed Natural Royal North Greenways Pines, helps Palm Area Jupiter natural and Cypress raise Beach was & conservation Flatwoods, areas Trails public recently Pines Creek, are System awareness and Hungryland part designated Lake efforts Winding (FGTS) of Park the of in .

Wetlands Workshop

The to various wetlands water managers hosted Loxahatchee learn Florida resources a regulatory wetland This and about Slough Department kind regulatory . plants, regulation agencies of Natural field agencies soils, training of across and Area Environmental and permitting . South better opportunity 48 how participants Florida protect to workshop Protection helps delineate attended Florida’s from land at

Upcoming Events

February

February 7:

Sunset Hike

February 7:

February 7:

February

February

February February February February February 21: 21: 25: 26: 5 10: 18: 18: : Three Mile Hike

Gopher Tortoise Hike

Evening Walk & Talk Snap and Chat

Swamp Tromp

Morning Painting in Nature

Off Florida Native Plant Bingo

Pull Together for Nature Adventure -Road Bike Ride

Stroll with Pack and Paddle at Awaits: Pondhawk at at Lantana Scrub at Royal Palm Beach Pines Natural Area

Hungryland ––at Cypress Creek North Water Color Walk at Seacrest Scrub Natural Area

Weed Pull Slough Natural Natural Area

Managing Invasive Species Register for a –Natural Area at Delaware Scrub

at Winding Waters Natural Area FREE at Cypress Creek North at High Ridge Scrub Natural Natural Area event at Area Natural Area at Winding Waters Natural PBCERM.EVENTBRITE.COM Natural Area Area Area !

County Board of County Commissioners

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary

(2) Percentage Change in load factor is stated in absolute difference

(3) Freight plus mail in US Tons

(4) Landings plus Takeoffs, includes cargo carriers

(5) Per FAA Tower

Palm Beach County Department of Airports

846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

PALM BEACH INTERNATIONAL AIRPORT

ENPLANEMENT TRAFFIC REPORT for the period ended December 2025

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT

for the period ended December 2025

Change in Enplanements by Airline

AIRPORTS COUNCIL INTERNATIONAL

Monthly Airport Traffic Statistics

West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended December 2025

Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

CONTRACT TRACKING REPORT

(and/or)

$7,529,171

(2022-1019), (2023-1356), (2024-0994) CULTURAL COUNCIL

$14,454,719

$31,327,073

(R2022-1017), (20231354), (2024-0993),

(2022-1018), (2023-1355), ( 2024-0995)

9/30/27 (2022-1024), (2023-1353), (2024-0992)

SUBCONTRACTS OVER $100,000

DPBC Wellcoming, LLC $1,500,000, $500,000

R2024 1302 annually, pd in installments

PBCFTC Olympusat $590,000, 118,000 annually Pd in monthly installments 8/1/22 7/30/27 initial five yr. agreement

DPBC-Simpleview, LLC Web Based Services $113,198 annually Pd mo. $9,433.17

DPBC-Zimmerman, LLC R2018-1121 -Creative Design

annually pd mo. $70,000

agreement

DPBC-Zimmerman Agency LLC R Public Relations Total contract not to exceed $300,000

Culture-Push, Inc.

Marketing Services

two 1-yr extensions ending 9/30/29

$201,000 annual fee not to 10/1/21 9/30/22 Initial 1 yr. with 2, 2yr. renewals (R2021-0401) (R2022-0788) (R2024-1155) exceed $300,000 including travel and other out-of-pocket $89,000 annually

9/30/2026 2nd renewal of 2yrs 2 yr. extension

CONVENTION CENTER

CC-Management Global Spectrum $225,000 annually Plus up to $90,000 Incentive fee 7/1/17 9/30/28

CC-F&B Oakview Group (OVG) 10/1/22 9/30/27 (2022-0948)

DPBC - FOREIGN MARKETING

DPBC-LMG Management $96,000 annually 10/1/24

Not to exceed $288,000 (Germany)

DPBC - ARIAREPS (Colombia)

(Brazil) $18,000 annually

DPBC – Fauhaber $124,940 10/1/24 9/30/27 Not to exceed $374,820

DPBC – MMGY $103,000 10/1/24 9/30/27 Not to exceed $309,000

To: Tourist Development Council

From: Emanuel Perry EP

Date: February 06, 2026

Topic: TDC Dashboard January Report–Activity December and FYTD 2026

Bed Tax Collections:

December 2025 collected in January was $10.3M compared to the same month last year at $9.6M, an increase of 7%. Actual December was 16% above Budget and 36% above the prior month at $7.6M. Actual December was 20% higher than FY2024.

FYTD 2026 Collections at $27M was higher than last fiscal year to date at $26M by 3%. Fiscal Year to Date Collections at $27M was 13% above the Approved Budget. FYTD 2026 Collections of $27M were 17% higher than FYTD 2024 Collections.

Highlights Key Room Metrics:

Rooms Sold for December

1% Higher than Last Year Rooms Available for December

(0.4%) Lower than Last Year Hotel Rooms Active Today in the County 19,225

Occupancy December 2025

December 2023

Average Daily Rate December 2025

2% Higher than Last Year

Hotel Room Net Sales FY26 Year over Year December Increased 11% @ $136M vs $122M Non-Hotel Room Sales FY26 Year over Year

@ $33M vs $31M Hotel Room Net Sales FYTD 2026

Room Sales FYTD 2026

FYTD 2026 Taxable Revenues Fiscal Year over FY2025

FYTD 2026 Taxable Revenues Fiscal Year over FY2024

Palm Beach International Traffic:

7% @ $369M vs $344M

1% @ $82M vs $81M

6% @ $451M vs $426M

13% @ $451M vs $398M

Total Passengers December 2025 888,705 2% Higher than December 2024 Total Estimated Seat Capacity 1,129,558 7% Higher than December 2024 PBI Passengers 12 Month Rolling 8,657,372 3% Higher than Last Year’s same period

Leisure & Hospitality Employment for Dec. 95,200 (1%) Lower than the same month Last Year Hotel Employment 12,400 (4%) Lower than Last Year

F&B 59,800 (1%) Lower than Last Year

Arts & Entertainment 23,000 1% Higher than Last Year

$160,000,000

$140,000,000

$120,000,000

$100,000,000

$80,000,000

$60,000,000

$40,000,000

$20,000,000

$0

Tourist Development Council Dashboard

Current

$30,889,341

$33,296,744

Month 5.A.1

Gross Bed Taxes Collections (All)

$12,000,000

$10,000,000

$8,000,000

$136,153,634

$122,312,270

Gross Monthly Room Nights Sold

$6,000,000

$4,000,000

$2,000,000

Monthly PBIA Passengers

Gross Room Nights Available

Monthly PBIA Passenger Capacity

Tourist Development Council Dashboard

Fiscal Year 2026 vs. 2025 5.A.1

$500,000,000

$400,000,000

$300,000,000

$200,000,000

$100,000,000

$0

Room Nights Sold

$35,000,000

$30,000,000

$25,000,000

$20,000,000

$15,000,000

$10,000,000

$5,000,000

FY2026 Gross Bed Taxes Collections (All)

500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000

PBI Passengers 12 Mth Rolling Total

& Hospitality Jobs

$150,000,000

$120,000,000

$90,000,000

$60,000,000

$30,000,000

$0

Tourist Development Council Dashboard

Current Month 2025 vs. 2023 Month 5.A.1

Rental Revenue

$33,296,744

$32,118,881

$136,153,634

$110,843,505

Dec. 2025 Net Hotel Sales increased 23% over Dec. 2023 Dec. 2025 Non-Hotel Sales increased 4% over Dec. 2023

$10,000,000

$8,000,000

$6,000,000

$4,000,000

$2,000,000

$12,000,000 December-23 December-25 December-24 Monthly Gross Bed Taxes Collections (All)

Dec. 2025 Hotel Room Nights Sold increased 12% over Dec. 2023

Monthly PBIA Passengers

Jan. Collections for Dec. 2025 were 20% above Dec. 2023 and 7% above December 2024

Gross Room Nights Available

2025 Hotel Room Nights Available for Sale increased 1% over Dec. 2023; 19,225 Rooms Open

Monthly PBI Estimated Seats

Dec. 2025 Passengers through PBI increased 15% over Dec. 2023 Dec. 2025 Est. Seat Capacity at PBI increased 11% over Dec. 2023

Tourist Development Council Dashboard

Fiscal Year 2026 vs. 2024 5.A.1

$500,000,000

$400,000,000

$300,000,000

$200,000,000

$100,000,000

FY2026 Gross Bed Taxes Collections (All)

$30,000,000

$25,000,000

$20,000,000

$15,000,000

$10,000,000

PBI

Passengers 12 Mth Rolling Total

FY2026 Room Night Inventory Available

FEB

GROSS COLLECTIONS NET COLLECTIONS

Florida Senate

SB 446 - Large-scale County Destination Marketing Organizations

Sponsor: Sen. Smith

Details: Requiring large-scale county destination marketing organizations to register with the Department of State; requiring a one-to-one match of private to public contributions for funding.

Last Action: Referred to Commerce and Tourism; Appropriations Committee on Transportation, Tourism, and Economic Development; Fiscal Policy Related Bills: None

SB 454 - Tourist Development Taxes

Sponsor: Sen. Smith

Details: Deleting a provision requiring that a specified percentage of all tourist development tax revenues be used to promote and advertise tourism (presently 40%).

Last Action: Referred to Commerce and Tourism; Finance and Tax; Appropriations Related Bills: (Identical) HB 6007 - Tourist Development Taxes – Rep. Eskamani

SB 456 - Tourist Development Tax

Sponsor: Sen. Smith

Details: Authorizing the use of proceeds from TDT to fund public safety improvements, affordable housing, and workforce housing.

Last Action: Referred to Commerce and Tourism; Finance and Tax; Appropriations Related Bills: None

SB 458 - Tourist Development Tax

Sponsor: Sen. Smith

Details: Revising the percentage of tourist development tax revenues that must be spent to promote and advertise tourism for any tourist development tax revenues to be used for a specified purpose (from 40% to 20%).

Last Action: Referred to Commerce and Tourism; Finance and Tax; Appropriations Related Bills: None

SB 976 - Tourist Development Tax Uses

Sponsor: Sen. Smith

Details: Authorizing a county to use tourist development tax revenues to fund certain commuter rail service operations.

Last Action: Referred to Commerce and Tourism; Finance and Tax; Appropriations Related Bills: None

Florida House

HB 6007 - Tourist Development Taxes

Sponsor: Rep. Eskamani

Details: Removes provision requiring specified percentage of all tourist development tax revenues to be used to promote & advertise tourism.

Last Action: Now in Ways & Means Committee, not on an agenda

Related Bills: (Identical) SB 454 - Tourist Development Taxes – Sen. Smith

doesn’t stop at the visitor — it fuels the entire Palm Beach County community

1. VISIT:

It starts with a visit, and then becomes a place to live

2. LIVE:

Somewhere to live becomes somewhere to work

3. WORK:

Business opportunities bring investment

4. INVEST:

Community-building creates places to visit

Beach County Tourist Development Council

Executive Director: Emanuel Perry eperry@palmbeachfl.com / 561.233.3130 Palm Beach County – PBC.gov

Florida Legislative 2026 Priorities

TOURIST DEVELOPMENT TAXES: Palm Beach County OPPOSES any further expansion of the Tourist Development Tax (TDT) and SUPPORTS maintaining TDT revenue for local tourism promotion, which supports businesses in the community, beach renourishment efforts, the arts, sporting events, people employed in the

industry, and quality of place for everyone.

Agencies are good stewards of TDT with strong supervision Expenses

only after all line-items are approved Agencies are audited annually by independent auditing firms

Monday, January 12

1:23 p.m.

2:00 p.m.

3:00 p.m.

3:30 p.m.

4:00 p.m.

5:30 – 8:00 p.m.

PALM BEACH COUNTY DAYS AGENDA – Day 1

January 13-14,2026

601 Lake Avenue

Lake Worth Beach, FL 33460

(561) 471-2901

palmbeachculture.com

JS Arrives; check-in at the AC Hotel Tallahassee Universities at the Capitol

Michelle and AJ arrive; Emanuel and George arrive

Meeting with Senator Tina Polsky (District 30, Palm Beach and Broward) 220 Senate Building

Member of Palm Beach County Delegation; Vice Chair of Transportation, Tourism, & Economic Development Committee (SB 446 and DAC grant funding)

Meeting contact: Savannah Marshall

Meeting with Representative Meg Weinberger (District 94, Palm Beach) 1401 Capitol Building

Member of Palm Beach County Delegation (HB 6007, DAC funding)

Meeting contact: Lex Salerno

Discover Meeting with Senator Carlos Smith, (District 17, Orange) 218 Senate Building

Member of Commerce and Tourism Committee, Transportation, Tourism, and Economic Development Committee, and Appropriations (bill author: SB 446, SB 454, SB 456, SB 458, SB 976)

Meeting contact: Sergio Piedra/Travis Flinn

Firefighter Kickoff Reception, 343 W. Madison St.

Bills we’re watching:

SB 446: [flsenate.gov] Large-scale County Destination Marketing Organizations (Smith)

SB 454 [flsenate.gov]: Tourist Development Taxes* (Smith)

SB 456 [flsenate.gov]: Tourist Development Taxes (Smith)

SB 458 [flsenate.gov]: Tourist Development Taxes (Smith)

SB 976: Tourist Development Tax Uses (Smith)

*Companion bill HB 6007 [flhouse.gov] - Tourist Development Taxes (Eskamani)

Arts. Sciences. History. Community.

PALM BEACH COUNTY DAYS AGENDA – Day 2 January 13-14,2026

601 Lake Avenue Lake Worth Beach, FL 33460

(561) 471-2901

palmbeachculture.com

Tuesday, January 13

9:00 a.m. Breakfast on own

11:00 a.m.

11:30 a.m.

1:00 p.m.

1:24 p.m.

2:00 p.m.

3:00 p.m.

Opening Ceremony & State of the State Address (House Chambers, ticketed); watch in Senate Chambers gallery; space is limited

Legislative Session Preview Luncheon hosted by Florida Chamber and Palm Beach North Chamber, 136 S. Bronough St. (JS registered)

Meeting with Senator Mack Bernard (District 24, Palm Beach)

216 Senate Building

Part of Palm Beach County Delegation; Member of Transportation, Tourism, and Economic Development Committee (SB 446; DAC funding)

Meeting contact: Devonique Taylor (5 minutes only)

Dave arrives/Don Dufresne arrives/Davicka Thompson arrives

Meeting with Representative Michelle Salzman (District 1, Part of Panhandle) 214 House Building

Chair of the Housing, Agriculture, & Tourism Committee (HB 6007)

Meeting contact: AnnaGrace Michael

Palm Beach County Meeting with DOS Secretary Cord Byrd 223 Senate Conference Room

(DAC funding, Palm Beach rep on Florida Council on Arts & Culture)

Meeting contact: Alessandro Marchesani, Director of Legislative Affairs, Cell: 305308-2104

3:15 p.m.

3:30 p.m.

4:00 – 6:00 p.m.

601 Lake Avenue

Lake Worth Beach, FL 33460

(561) 471-2901

palmbeachculture.com

Meeting with Representative Anna Eskamani (District 42, Orange)

407 House Building

Democratic Ranking Member of Ways & Means Committee (bill author HB 6007)

Meeting contact Jasmine Barnaby

Senator Lori Berman (District 26, Palm Beach)

222 Senate Building

Democratic Minority Leader; Member of Palm Beach County Delegation; Member of Appropriations (SB 454, SB 456, SB 458 and DAC grant funding)

Meeting contact: Troy Gras

Cocktail reception hosted by Economic Council, Business Development Board, and Chambers at FL Tax Watch, 106 N. Bronough St. (DL/JS registered)

6:00 – 8:00 p.m. Pittman Law Group Reception, 1028 E. Park Ave. (DL/JS registered)

7:15 p.m.

Dinner with Kathleen Spehar, Council on Arts & Culture, Savour, 115 E. Park Ave.

8:00 - 10:00 p.m. PBC Days Reception at the Hospitality Suite at the Aloft Hotel, 200 N. Monroe St.

Bills we’re watching:

SB 446: [flsenate.gov] Large-scale County Destination Marketing Organizations (Smith)

SB 454 [flsenate.gov]: Tourist Development Taxes* (Smith)

SB 456 [flsenate.gov]: Tourist Development Taxes (Smith)

SB 458 [flsenate.gov]: Tourist Development Taxes (Smith)

SB 976: Tourist Development Tax Uses (Smith)

*Companion bill HB 6007 [flhouse.gov] - Tourist Development Taxes (Eskamani)

601 Lake Avenue

PALM BEACH COUNTY DAYS AGENDA – Day 3 January 13-14,2026

Lake Worth Beach, FL 33460

(561) 471-2901

palmbeachculture.com

Wednesday, January 14

7:30 - 9:00 a.m. Palm Beach County Day Breakfast sponsored by The Chamber at the DoubleTree by Hilton Hotel Tallahassee, 101 S. Adams St. (DL/JS registered)

TDC Agencies sponsoring the pre-function from 7:30-8:00 a.m.

9:00 - 10:00 a.m. PBC Days Registration in the Capitol Rotunda (2nd Level)

8:00 - 3:00 p.m. Lido Deck Lounge in the Capitol Rotunda (3rd Level)

9:30 a.m.

Discover Meeting with Representative Rob Long (District 90, Palm Beach)

1102 Capitol Building

Member of Housing, Agriculture, & Tourism Committee (HB 6007)

Meeting contact: Sergio Piedra/ Christi Fearnley

10:00 - 11:00 a.m. Speaker’s Forum at Senate Enclosed Portico

11:00 a.m.

11:45 a.m.

Noon - 1:30 pm

Meeting with Daniel Miller, Legislative Aide for Representative Juan Carlos Porras (District 119, Miami-Dade)

334 Capitol Building

Vice Chair of Commerce Committee (HB 6007)

Meeting with Senate President Ben Albritton (District 27, Charlotte, DeSoto, Hardee, Lee, Polk)

409 Capitol Building (just to the right of the Senate Chamber double-door entrance) (SB 446, SB 454, SB 456, SB 458, SB 976, and DAC funding)

Meeting contact: Megan Ramba

Legislative Appreciation Luncheon at 22nd Floor of Capitol

1:45 p.m.

2:15 p.m.

2:45 p.m.

3:00 p.m.

4:00 p.m.

4:20 p.m.

601 Lake Avenue Lake Worth Beach, FL 33460

(561) 471-2901

palmbeachculture.com

Meeting with Zoe Karabenick, Senior Legislative Aide for Senator Kristen Arrington (District 25, Osceola and part of Orange)

210 Senate Building

Vice Chair of Commerce & Tourism Committee (SB 446, SB 454, SB 456, SB 458)

Meeting with Aubrey Fay, Policy Aid for Senator Tom Leek (District 7, Flagler, Putnam, St. Johns and part of Volusia)

310 Senate Building

Chair of Commerce & Tourism Committee (SB 446, SB 454, SB 456, SB 458)

Meeting with Jeremy Miller, Legislative Aide for Senator Joe Gruters (Parts of Sarasota and Manatee)

413 Senate Building

Chair of Fiscal Policy Committee (SB 446)

Meeting with Tom Coccia, Legislative Aide for Senator Rosalind Osgood (District 32, Broward)

213 Senate Building

Vice Chair of Fiscal Policy Committee (SB 446)

Meeting with Representative Kelly Skidmore (District 92, Palm Beach)

316 Capitol Building

Part of Palm Beach County Delegation; Member of Ways & Means Committee (HB 6007)

Meeting contact: Amy Chamberlain

Meeting with Representative Peggy Gossett-Seidman (District 91, Palm Beach)

212 Capitol Building

Part of the Palm Beach County Delegation; Vice Chair of Housing, Agriculture, & Tourism Committee (HB 6007)

Meeting contact: Logan Slaughter

4:45 p.m.

601 Lake Avenue Lake Worth Beach, FL 33460

(561) 471-2901

palmbeachculture.com

Meeting with St. Pink George, Senior Legislative Aide for Senator Darryl Rouson (District 16, Hillsborough, Pinellas)

212 Senate Building Vice Chair of Appropriations, Member of Finance and Tax Committee (SB 446, SB 454, SB 456, SB 458, DAC Funding)

5:00 - 7:00 p.m. Palm Beach County Days Capitol Reception at Capitol Courtyard

8:00 - 10:00 p.m. Hospitality Suite at Charlie Park at the AC Marriott Hotel, 801 S. Gadsen St.

(561) 471-2901

palmbeachculture.com

DROP-OFFS:

SENATE Appropriations Committee on Transportation, Tourism, and Economic Development

Nick DiCeglie, Chair (414 Senate)

Bryan Avila (309 Senate)

Lavon Bracy Davis (226 Senate)

Erin Grall (316 Senate)

Jonathan Martin (315 Senate)

Debbie Mayfield (302 Senate)

Stan McClain (312 Senate)

Keith Truenow (306 Senate Building)

Tom Wright (412 Senate Building)

HOUSE Transportation & Economic Development Budget Subcommittee

Shoaf, Jason, Chair (222 Capitol)

Stark, Paula A., Vice Chair (200 House)

Dianne “Ms Dee” Hart (403 House)

Danny Alvarez (412 House)

William "Bill" Conerly (1401 Capitol)

Lindsay Cross (1101 Capitol)

Dan Daley (403 House)

Tom Frabricio (319 Capitol)

Richard Gentry (1302 Capitol)

Sam Greco (1401 Capitol)

Philip Wayne "Griff" Griffitts, Jr. (303 House)

Chip LaMarca (214 House)

Vanessa Oliver (1401 Capitol)

Michael Owen (1302 Capitol)

Leonard Spencer (1402 Capitol)

Senate

Finance & Tax:

Vice Chair: Senator Don Gaetz (R)

House

Ways & Means:

Chair: Duggan, Wyman [R]

Vice Chair: Fabricio, Tom [R] – drop off to Nikita Mizgirev (319 Capitol)

Commerce:

Chair: Buchanan, James [R]

PALM BEACH COUNTY DAYS AGENDA – Day 4 January 13-14,2026

601 Lake Avenue Lake Worth Beach, FL 33460

(561) 471-2901

palmbeachculture.com

Thursday, January 15

8:15 a.m. Meeting with Senator Ed Hooper (District 21, Pasco and Pinellas)

202 Senate

Chair of Appropriations, Member of Finance & Tax Committee (SB 454, SB 456, SB 458, DAC funding)

Meeting contact: Anthony Serge

10:30 a.m.

Meeting with Sandy Shaughnessy and Teri Abstein, Florida Division of Arts & Culture, 725 E. Park Avenue

BOARD OF COUNTY COMMISSIONERS BRIEFING

TOURISM MASTER PLAN FOR PALM BEACH COUNTY

FOR THE BENEFIT OF THE TOURIST DEVELOPMENT COUNCIL

RECOMMENDATIONS VS BIG IDEAS

Recommendations

Big Ideas

Refer to practical, actionable steps that address current gaps, improve infrastructure, enhance programming, or strengthen marketing efforts. They are designed to be realistic and achievable within a short- to medium-term horizon (1–5 years), often using available resources or modest new investment. While essential to building a stronger visitor economy, these actions generally support and optimize what already exists rather than fundamentally transforming the destination.

Are visionary, high-impact concepts intended to redefine a destination’s identity, draw new markets, and set the community apart within the regional and national tourism landscape. These ideas often require significant planning, collaboration, or investment, and tend to unfold over a longer-term horizon (5–10 years or more). Big Ideas go beyond incremental improvements to imagine flagship attractions or bold initiatives that could become icons of the destination.

THERE ARE 9 CATEGORIES OF

FOCUS:

1. Branding, Marketing & Visitor Engagement

Sustainability, Resilience & Climate Action

Community First

Infrastructure, Mobility & Wayfinding

Data, Technology & Innovation

Workforce, Education & Community Engagement

Planning, Zoning & Policy Tools

Strategy, Governance & Coordination

Tourism Product & Experience Development

THERE

ARE 50 DRAFT RECOMMENDATIONS

THAT HAVE BEEN GENERATED AS A BYPRODUCT OF THE RESEARCH, THE VISIONING WORKSHOP AND THE STEERING COMMITTEE’S CONSIDERATION.

BRANDING, MARKETING & VISITOR ENGAGEMENT

Maintain a Distinct and Cohesive Destination Brand

Advance Inclusive and Multilingual Marketing Campaigns and Visitor Services Programs

Support Artificial Intelligence Visitor Services

Launch a Palm Beach County Tourism

Information Exchange & Annual Tourism Expo

SUSTAINABILITY & RESILIENCE

Maintain the Tourism Resilience and Emergency

Preparedness Plan 02

Launch a Destination Stewardship Program in Partnership with Local Communities 03

04

Encourage “Sustainable Palm Beach” Practices

Encourage Regenerative Tourism Pilots in Sensitive Areas in Concert with ERM

COMMUNITY FIRST

Foster and Champion an Accessibility and Community First Tourism Strategy

Support a Coastal Access Strategy

Continue to Develop Palm Beach County “Tourism for Good” Programs

Continue to Provide a Tourism Business Accelerator Program

Initiative

Initiative

INFRASTRUCTURE, MOBILITY & WAYFINDING

Support and Advocate for County-wide Tourism Infrastructure and Transportation Improvements

Implement a County-Wide Wayfinding and Visitor Signage System 03

Continue to Support Regional Visitor Welcome Centers and the “Tourism Ambassadors” Program 04

Investigate a Water-Based Mobility Tourism System (e.g., Water Taxi Network)

Initiative

DATA, TECHNOLOGY & INNOVATION

Enhance Data Collection, Monitoring, and Decision Making 02

Enhance and Expand Dynamic Visitor Flow Management Tools

Create a Destination Experience Quality Index (DXQI)

WORKFORCE, EDUCATION & COMMUNITY ENGAGEMENT

Promote and Champion Tourism Talent and Resilience Programs; including workforce housing 02

Continue to Support a Tourism Education

Curriculum and Leadership Academy in Local Schools and Colleges, and Apprenticeship Programs with Local Employers 03 Foster a County-Wide “Friends of Tourism” Volunteer Program

PLANNING, ZONING & POLICY TOOLS

TOURISM PRODUCT & EXPERIENCE DEVELOPMENT

Modernize and Expand Convention and Group Tourism Infrastructure

Expand and Strengthen Cultural, Heritage, and Arts Tourism

Capitalize on and Further Develop Events and Festival Tourism

Help Reimagine and Advocate Commercial and Mixed-Use Tourism Districts

Focus on Off-Season Tourism Offerings to Reduce Seasonality

Promote Agritourism and Rural Tourism Innovation

Enhance Nightlife and After-Hours Tourism Programming

Activate Underused Spaces for Tourism Events and Pop-Up Experiences

Advance a Palm Beach County Signature Trails Network

Promote “Slow Tourism” Experiences and Itineraries

Establish a Coastal Culture Trail Featuring Indigenous and Maritime Heritage

Expand and Advance an Artist-in-Residence Program for Tourism Districts

Expand Palm Beach County “Tourism Health & Wellness” Programs

Deliver More Experiential and High-End Dining Concepts

Align Sports Tourism with Parks and Recreation Master Plan

Identify and Advocate Unique, Signature, Thematic and VIP Experiences

Further Develop Underwater Experiences for Tourism

STRATEGY, GOVERNANCE & COORDINATION

QUESTIONS & COMMENTS

DRAFT RECOMMENDATIONS

THERE ARE 5 BIG IDEAS THAT HAVE BEEN SELECTED AS A RECOMMENDATION TO MOVE FORWARD AS A RESULT OF THE RESEARCH, THE STAKEHOLDER VISIONARY WORKSHOP AND THE STEERING COMMITTEE’S CONSIDERATION.

FEASIBILITY ANALYSIS

PROJECT

DESCRIPTION

MARKET DEMAND ASSESSMENT

SITE FEASIBILITY

ECONOMIC AND TOURISM IMPACT

COST AND FUNDING STRATEGY

REGULATORY AND POLITICAL CONSIDERATIONS

STAKEHOLDER ALIGNMENT

BRANDING AND MARKETING POTENTIAL

RISK ASSESSMENT

TIMELINE TO IMPLEMENTATION

OPERATIONAL FEASIBILITY

COMMUNITY FIRST AND SUSTAINABILITY CONSIDERATIONS

5 BIG IDEAS MOVING FORWARD

❑ State-of-the-Art Indoor Multipurpose Sports Complex

❑ Expand Convention Center and Develop Surrounding Assets

❑ Bids for Large-Scale International Events (Regional Partner)

❑ Flagship Immersive Experience Venue (Various Options)

❑ High-Profile Venue / Experience in the Glades Region

THERE ARE 5 OTHER BIG IDEAS THAT REQUIRE FURTHER CONSIDERATION AS A RESULT OF THE RESEARCH, THE STAKEHOLDER VISIONARY WORKSHOP AND THE STEERING COMMITTEE’S CONSIDERATION.

5 BIG IDEAS FOR FURTHER CONSIDERATION

❑ Wellness Attraction (e.g., Therme USA)

❑ World-Class Waterfront Events

❑ Iconic Global Landmark

❑ Sports & Entertainment Arena (including Equine)

❑ Auto Racetrack

NEXT STEPS

▪ Collect and Incorporate BCC Feedback

▪ Draft and Finalize Tourism Master Plan

▪ Socialize Document

▪ Launch and Implement

QUESTIONS & COMMENTS

Executive Summary

Mission

To lead the promotion of tourism in Palm Beach County by empowering collaborative partnerships, advocating appropriate destination defining developments, and ensuring the steady growth of visitors.

Vision

Palm Beach County will be a globally recognized destination that all travelers will want to visit and experience because of its culture, lifestyle and amenities.

Revenue Forecast

Expenses

Reserves

1st & 4th Cent

Convention Center

Our strategic efforts resulted in a 3% year-over-year increase in revenue, reflecting steady growth and operational efficiency

Expenses were strategically optimized to ensure competitiveness and drive success in the tourism industry.

Reserves were maintained to ensure financial stability and support for the funds.

1st & 4th Cent funds were allocated for infrastructure improvements and renovation projects.

The Convention Center was Optimized to attract group business and host conventions/expos. The Convention Center is funded solely through bed-taxes.

Special Projects

Strategic Investment

Special Projects funds were utilized to support events that drive tourism and enhance economic impact

Strategic investment into Special Projects to support the Tourism Master Plan recommendations

County Ordinance & Budget Forecast

Discover The Palm Beaches

Cultural Council for Palm Beach County

Palm Beach County Sports Commission

Palm Beach County Film & TV Commission

Special Projects

Palm Beach County Convention Center

Financial Outlook

1st & 4th Cent

Beach Programs

Next Steps!

ProgramAdminBudgetdevelopedFeb/March

FY26PerformanceMeasuresdeveloped

MonitormonthlyBedTaxCollections

NextFinance/BudgetMarch30 ,2026th

February

Agencies work on their respective FY26 Draft Budgets

Agencies get Draft Budgets approved by respective Boards & Approved by Finance Committee

March 31st

April 9th

TDC Board Approval of Final FY26 Budgets

Agencies Auditors Presentations & TDC Board Approval

May 12th

Data Index Table

Traffic

milestones for PBI - 12 Months Ended

Pre-COVID record

Air Service – New Updates

Changes for Spring/Summer:

Some destinations seeing capacity right-sized…:

• Washington-DCA will see 3x daily flights with AA instead of 4x for April and May

• Similarly, Philadelphia will be 4x instead of 5x

• JetBlue reducing frequencies for EWR, HPN, and JFK in April compared to previous inventory for sale

• United will once again make Washington-IAD seasonal, pausing May 20

• United will also gradually reduce EWR frequencies from 10x daily in Spring to 5-6x daily in summer

…But some destinations do gain some capacity:

• Houston-IAH operating 2x daily in May and will also operate through summer (United)

• Also with United, ORD will operate 2x daily through summer (now yearround). With AA, ORD will see 4x daily flights from PBI in the summer (just a few years ago we had no service to ORD in the summer at all)

• ISP continues to be a JetBlue success – 2x daily into April and May

Source: Cirium-Diio Schedules

Air Service – New Updates

Seasonal Service Suspension Dates (dates subject to change):

Airline

Air Canada Montreal (YUL) April 12

Toronto (YYZ) April 30

JetBlue Airways Los Angeles (LAX) April 28

Delta Air Lines Minneapolis-St. Paul (MSP) April 12

Frontier Airlines Cleveland (CLE) March 7-March 29 (3x W)

Cincinnati (CVG) March 27 & March 30

Trenton (TTN) April 1-April 13 (daily)

Allegiant Air

Grand Rapids (GRR) April 26

Breeze Airways New Haven (HVN) May 2

Norfolk (ORF) May 2

Spirit Airlines Newark (EWR) April 14

Porter Airlines Toronto (YYZ) April 12

United Airlines Denver (DEN) April 29

Washington-Dulles (IAD) May 20

Avelo Airlines Wilmington, DE (ILG) April 20

PBI Destination Map*

*Seasonal Destinations

*As of January 7, 2026 *Seasonal – Starts March 6, 2026

6. NEW BUSINESS

Event Name: First Responder Games

Event Owner: First Responder Sports, Inc.

Proposed Dates: April 12-26, 2026

Sport: Multi-sports

Grant Funds $20,000

Recommended

Event Fact Sheet

Level of Competition: Amateur – Open to Police, Fire, Military, EMS personnel & Federal Agents

Age Range: Adult

Proposed Venue: Various venues will be utilized to accommodate the nearly 30 different sports that make up the 14-day multi-sports festival.

Estimated Participation & Projecting 3,500 total athletes (2,000 traveling & 1,500 local) Room Nights: 2,000 traveling adult athletes / 4 people per room = 500 rooms 500 rooms * 4.0 night avg. stay = 2,000 room nights

Estimated Economic Impact: 2,000 traveling adult athletes * 4.0 avg. day stay * $240 daily spending = $1,920,000

1,500 local adult athletes * 4.0 avg. day stay * $120 daily spending = $720,000

Total projected economic impact = $2,640,000

Event Description:

For nearly two weeks in April, Palm Beach County will become an assembly for our nation’s heroes and first responders. Police, firefighters, military, federal agents, and emergency medical personnel will gather to play sports and compete in the First Responder Games.

The Palm Beach County Sports Commission is hosting the First Responder Games for the fifth time in the past 10 years.

The Palm Beach County Sports Commission successfully won the bid to host the 2026 First Responder Games. The Palm Beach County Sports Commission will not only serve as a host, but as an organizer.

The First Responder Games, scheduled for April 12-26, 2026, is an Olympic-style competition that will take place at various sports venues located throughout Palm Beach County. This multi-sport event will attract over 3,500 first responders from across the nation competing in over 20 different sports, including basketball, softball, soccer, flag football, golf, fishing, archery, tennis, pickleball, bowling, billiards, darts, sporting clays.

Multiple venues throughout Palm Beach County will be utilized to accommodate the variety of events. The Gardens North County District Park serves as a venue for several sports, such as soccer, flag football, tennis, and pickleball. Other venues include Okeeheelee Park, John Prince Park, PGA National Park, Palm Beach Gardens Recreation Center, Wellington National, Greenacres Bowl, Lilac Park and the Palm Beach Kennel Club

The First Responder Games will create a significant tourism and economic impact for Palm Beach County. Nearly 60% of the participants will be traveling and requiring hotel rooms. Hosting this event will generate considerable visitor spending and room nights in addition to significant public relations value for providing a forum to celebrate some of our country’s heroes.

Sports Included in the First Responder Games

Marketing Plan:

To promote the First Responder Games, direct mailings and an e-marketing campaign will be targeted to many, if not all, police, and fire departments in the country. The First Responder Games, Inc., also maintains a large database of firefighters who routinely participated in the Florida Firefighter Games, as well as national organizations that have participated in the First Responder Games. The First Responder Games has also taken over the databases from the Florida Police and Fire Games, significantly increasing the direct marketing opportunities. Social media outlets will also be used to promote participation.

About First Responder Sports, Inc.:

First Responder Sports, Inc. promotes several events for professional firefighters and first responding personnel. The First Responders Games is their primary national event, which offers a multi-sport event festival for police, fire, military, federal agents, EMTs, paramedics, and others who serve and protect the United States.

First Responder Sports has taken over many of the assets of the United States Firefighter Games and Florida Police and Fire Games, which trace back more than 30 years and attracted nearly 5,000 participants. Due to this partnership and the loss of the Florida Police and Fire Games, the First Responder Games have grown significantly since their inaugural event, which took place in Tampa during the summer of 2012. Between USFFG’s history of hosting the National and Florida Firefighter Games, and the partnership with the Florida Police and Fire Games (formerly the Florida Law Games and originally the Police Olympics), the First Responder Games has continued to grow into the premier national event for our nation’s heroes.

Projected Event Schedule for 2026 First Responder Games:

Archery tentatively scheduled for April 13-14 at Gold Coast Archers in Delray Beach

Basketball tentatively scheduled for April 15-16 at Palm Beach Gardens Recreation Center

Billiards tentatively scheduled for April 23-25 at Village Cue Club in Palm Beach Gardens

Bowling tentatively scheduled for April 14-16 at Greenacres Bowl

Cornhole tentatively scheduled for April 17-18 at Buena Vista Farms & Brewery

Darts tentatively scheduled for April 13-15 location TBD

Fishing scheduled for April 9 location TBD

Five Stand tentatively scheduled for April 22 at Palm Beach County Shooting Sports Complex

Flag Football scheduled for April 3-4 & April 11-13 at Palm Beach Gardens North County District Park

Golf scheduled for April 20-23 at Wellington National & another location TBD

Poker tentatively scheduled for April 15-16 at the Palm Beach Kennel Club

Pickleball tentatively scheduled for April 15-16 at Lilac Park

Shotgun tentatively scheduled for April 25 at Palm Beach County Shooting Sports Complex

Skeet tentatively scheduled for April 23 at Palm Beach County Shooting Sports Complex

Soccer tentatively scheduled for April 22-25 at Palm Beach Gardens North County District Park

Softball tentatively scheduled for April 15-19 at Okeeheelee, John Prince & PGA National Park

Sporting Clays tentatively scheduled for April 22 at Palm Beach County Shooting Sports Complex

Trap tentatively scheduled for April 24 at Palm Beach County Shooting Sports Complex

PBCSC Responsibilities:

• Assist with identifying and coordinating the multiple venues required to host the multi-sport event

• Assist with operational and logistical needs

• Staffing registration and certain sporting events with volunteers

• Assist with marketing & public relations efforts

• Financial support – to assist with venue costs

Benefits:

• The First Responder Games takes over for the Florida Police & Fire Games as one of the largest Olympic-style festivals occurring annually in Florida.

• The First Responder Games is one of the largest sporting events dedicated to police, fire, and military personnel, creating an opportunity to generate positive media coverage and embrace the local community.

• First responders traveling to participate view this as a major vacation opportunity and bring their entire families and spend heavily on shopping, dining, and entertainment opportunities

• The event will occupy facilities located throughout Palm Beach County, creating countywide spending and public relations benefits.

History:

• Palm Beach County hosted the 2014 First Responder Games on August 6-17 and created 654 room nights picked up.

• The 2017 First Responder Games were also held in Palm Beach County Due to weather issues, the event was held in both June and October. A total of 819 room nights were tracked over the 2 months.

• Palm Beach County hosted the First Responder Games for the third time in June of 2021. The event created 1,866 room nights.

• Palm Beach County hosted the First Responder Games for the fourth time in June of 2024. The event created 2,371 room nights.

Date: 2/2/2026

To: Grant Committee

Memorandum

Subject: Perfect Game Summer Events

From: Event/Operations

The Palm Beach County Sports Commission is pursuing a series of Perfect Game events, which would take place during the months of June and July in 2026 Palm Beach County’s spring training facilities (CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium) are sites for these summer sports tourism products.

The Perfect Game Summer events will bring an estimated 313 teams, consisting of 9,973 visiting attendees (players, coaches, and spectators). This series of Perfect Game events is projected to generate 8,181 hotel room nights The following lists the events that would be combined into grant contracts with the recommended grant award:

1.) Perfect Game Ultimate Baseball Championship & Perfect Game 13U WWBA National Championship

a. June 15-18 & June 27 – July 1, 2026

b. 2,697 hotel room nights

c. $35,000 grant from Category G

d. $10,000 grant from Florida Sports Foundation

2.) Perfect Game College Instructional Series (Southeast Florida)

a. June 22-25, 2026

b. 450 hotel room nights

c. $5,000 grant from Category G

3.) Perfect Game Independence Showdown

a. July 3-6, 2026

b. 738 hotel room nights

c. $8,000 grant from Category G

4.) Perfect Game Atlantic Coast Classic

a. July 17-20, 2026

b. 300 room nights

c. $7,500 grant from Category G

5.) Perfect Game 14U National Showcase

a. July 24-26, 2026

b. 900 hotel room nights

c. $11,500 grant from Category G

d. $3,500 grant from Florida Sports Foundation

6.) Perfect Game World Wood Bat Association (WWBA) Florida Invitationals

a. July 17-20 & July 25-28, 2026

b. 2,232 hotel room nights

c. $28,000 grant from Category G

d. $10,000 grant from Florida Sports Foundation

Total Category G Grant Funding = $95,000

Total State Funding = $20,000

Total Estimated Room Night Production = 8,181

Room Night Acquisition Cost per Category G Grant = $11.61 per room night

A majority of these events have been being relocated from other communities in Florida or the southeastern United States.

Event Fact Sheet

Event Name: Perfect Game Ultimate Baseball Championship / Perfect Game 13U WWBA National Championship

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $35,000

FSF Funding: $10,000

Dates: June 15-18 & June 27 – July 1, 2026

Sport: Baseball

Level of Competition: Amateur

Age Range: 13 – 17 years of age

Proposed Venues: The CACTI Park of the Palm Beaches

Estimated Participation: 76 total teams with 68 teams requiring hotel stays.

3,196 out-of-county attendees – 68 teams (1,224 athletes, 136 coaches, & 1,836 spectators)

376 local attendees – 8 teams (144 athletes, 16 coaches, & 216 spectators)

Room Nights:

2,697 room nights (889 rooms * 3-night stay)

Economic Impact: $4,026,960 (per Florida Sports Foundation calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to bring two (2) amateur baseball tournaments back to The CACTI Park of the Palm Beaches during the summer of 2026 The Perfect Game Ultimate Baseball Championship will take place on June 15-18, 2026, and the Perfect Game 13U Wood World Bat Association (WWBA) National Championship will take place from June 27 – July 1, 2026. Both these events made their Palm Beach County debut in 2021 and the Palm Beach County Sports Commission is seeking to host these events for the sixth consecutive year in 2026.

The Perfect Game Ultimate Baseball Championship features 40 teams, consisting of 720 athletes, competing in a variety of age groups (13U, 14U, 15U, & 17). This is an invitational only tournament. Approximately 80 coaches and 1,440 spectators will accompany the players. This is a wood bat only tournament with a pool play format Each team is guaranteed 4 games. Only one team will claim a championship

The Perfect Game 13U Wood World Bat Association (WWBA) National Championship will feature 42 teams, consisting of 756 players competing in a 13U invitational-only event. Approximately 84 coaches and 1,512 spectators will attend along with the players. This event is also a wood bat only tournament with a pool play format. Each team is guaranteed 4 games with one team standing alone as the 13U National Champion.

Out of the 82 teams, a total of 70 are expected to require hotels. Total participation requiring hotels would equal a projected 1,260 athletes, 164 coaches, and 1,890 spectators. Perfect Game would utilize all 13 diamonds at The CACTI Park of the Palm Beaches

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2025, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,552 athletes and 1,000+ scouts. Perfect Game events generated 21,588 hotel room nights during October of 2025.

Perfect Game is increasing its presence in The Palm Beaches, annually. The Sports Commission has won bids to host new Perfect Game events for 6 straight years. The Perfect Game Ultimate Baseball Championship and 13U WWBA National Championship expanded its partnership with Palm Beach County

2

Bring Your Game

when these events relocated to The CACTI Park of the Palm Beaches during the summer months in 2021. This coming summer of 2026, the Sports Commission will host eight (8) Perfect Game tournaments.

Perfect Game Ultimate Baseball Championship Event Schedule:

Monday, June 15:

Tuesday, June 16:

Wednesday, June 17:

Team Registration & Opening of Pool Play

Pool Play takes place from 8am to 10pm

Elimination rounds / consolation games takes place from 8am to 8pm

Thursday, June 18: Championship Game / consolation games

Perfect Game 13U Wood World Bat Association (WWBA) National Championship:

Saturday, June 27:

Sunday, June 27:

Monday, June 29:

Tuesday, June 30:

Team Registration & of Pool Play

Pool Play takes place from 8am to 10pm

Pool Play takes place from 8am to 8pm

Elimination rounds / consolation games takes place from 8am to 6pm

Wednesday, July 1: Championship Game / consolation games

Event History:

The Perfect Game Ultimate Baseball Championship took place at the Hoover Met Sports Complex in Hoover, Alabama from 2018-2020. The Perfect Game WWBA 13U National Championship previously took place at the 5 Plex – Lee County Sports Development Complex and JetBlue Park in Lee County.

The Palm Beach County Sports Commission relocated the Perfect Game Ultimate Baseball Championship and the Perfect Game WWBA 13U National Championship to The CACTI Park of the Palm Beaches in 2021. In 2025, the Perfect Game Ultimate Baseball Championship was responsible for 2,014 room nights and the WWBA 13U National Championship is accountable for 1,520 room nights. The total room night output for both events = 3,534.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

Perfect Game developed its own television platform, known as Perfect Game TV. The Perfect Game Ultimate Baseball Championship and WWBA 13U World Championship will feature some of their games on this television platform. Perfect Game TV is broadcast on Apple TV, Roku, Amazon, and Direct TV.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 14,772 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

3 Just Bring Your Game

Perfect Game continues to grow as an organization. Perfect Game is the premier provider of amateur baseball events, hosting the highest quality of travel team tournaments and individual showcases throughout the country. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today Perfect Game is regarded as one of the largest and most successful amateur sports organizations.

Event Fact Sheet

Event Name: Perfect Game College Instructional Series Southeast Florida

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $5,000

FSF Funding: None

Dates: June 22-25, 2026

Sport: Baseball

Level of Competition: Amateur

Age Range: 16U & 17U

Proposed Venues: Santaluces Aquatic Complex

Estimated Participation: 480 athletes, 720 spectators, and 64 instructional coaches and scouts

Room Nights: 450 room nights (150 rooms * 3-night avg. stay)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA in organizing a Collegiate Instructional Series, which will attract the most talented youth baseball players in the 16 and 17 age groups. The Perfect Game College Instructional Series will take place on June 22-25, 2026. The Perfect Game College Instructional Series in a new summer tournament in the Palm Beaches. A total of 480 athletes, 720 spectators, and 64 instructional coaches and scouts will travel to The Palm Beaches, FL.

The College Instructional Series Camp provides players with direct instructional opportunities by placing them in front of targeted non Division I college coaches, who are staffed by PG to oversee all on field components of the event. The camp offers participants first class instruction and hands on repetitions from active college coaches, creating an environment focused on skill development and meaningful interaction.

In response to the reduced number of opportunities available at the Division I level due to the transfer portal, PG is creating a setting specifically designed for rising juniors and seniors who may be exploring smaller schools for earlier playing time or geographic proximity to home. Coaches from Division II, Division III, NAIA, and junior college programs will rotate roles throughout the camp, providing athletes with valuable exposure, relationship building opportunities, and an instructional experience that enhances their visibility beyond standard PG events.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2025, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,552 athletes and 1,000+ scouts. Perfect Game events generated 21,588 hotel room nights during October of 2025.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for six (6) straight years. The Perfect Game WWBA Florida Invitationals expanded its partnership with Palm Beach County when these events relocated to The CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium during the summer months in 2022. This coming summer of 2026, the Sports Commission will host eight (8) Perfect Game tournaments.

Event History:

New Event to The Palm Beaches.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

Perfect Game developed its own television platform, known as Perfect Game TV. The Perfect Game Ultimate Baseball Championship and WWBA 13U World Championship will feature some of their games on this television platform. Perfect Game TV is broadcast on Apple TV, Roku, Amazon, and Direct TV.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the

United States and beyond. Perfect Game is a vital organization to American baseball. A total of 14,472 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Perfect Game is the premier provider of amateur baseball events, hosting the highest quality of travel team tournaments and individual showcases throughout the country. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the largest and most successful amateur sports organizations.

Bring Your Game

Event Fact Sheet

Event Name: Perfect Game Independence Showdown

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $8,000

FSF Funding: Not included.

Dates: July 3-6, 2026

Sport: Baseball

Level of Competition: Amateur

Age Range: 13U-15U

Proposed Venues: CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium

Estimated Participation: 40 total teams with 25 teams requiring hotel stays.

987 out-of-county attendees – 25 teams (375 athletes, 50 coaches, & 562 spectators)

592 local attendees – 15 teams (225 athletes, 30 coaches, & 337 spectators)

Room Nights: 738 room nights (246 rooms * 3-night stay)

Economic Impact: $516,600 (per Florida Sports Foundation calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to host the Perfect Game Independence Showdown at CACTI Park of the Palm Beaches on July 3-6, 2025 The Perfect Game Independence Showdown has taken place in Palm Beach County, since the opening of CACTI Park of the Palm Beaches in 2017, it was called the Perfect Game Endless Summer Classic The tournament will feature 40 teams (25 out of area teams) competing in the 13U, 14U, and 15U age groups. The teams will compete in pool play to start the tournament followed by the playoff/ bracket play. Each team is guaranteed 4 games. There will also be a skills competition held in conjunction with the baseball tournament.

Out of the 40 teams, a total of 25 are expected to require hotels. Total participation requiring hotels would equal a projected 375 athletes, 50 coaches, and 562 spectators. Perfect Game would utilize a total of 8 diamonds at The CACTI Park of the Palm Beaches A total of 738 hotel room nights and $516,600 in economic impact are expected for The Palm Beaches’ hospitality industry.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2025, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,552 athletes and 1,000+ scouts. Perfect Game events generated 21,588 hotel room nights during October of 2025.

Event History:

Last year, the Perfect Game Endless Summer Classic generated 114 room nights.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 13,892 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

Event Fact Sheet

Event Name: Perfect Game Atlantic Coast Classic

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $7,500

FSF Funding: Not included.

Dates: July 17-20, 2026

Sport: Baseball

Level of Competition: Amateur

Age Range: 13U-15U

Proposed Venues: CACTI Park of the Palm Beaches

Estimated Participation: 15 total teams with 10 teams requiring hotel stays.

395 out-of-county attendees – 10 teams (150 athletes, 20 coaches, & 225 spectators)

198 local attendees – 5 teams (75 athletes, 10 coaches, & 113 spectators)

Room Nights:

300 room nights (100 rooms * 3-night stay)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to bring a new tournament to The Palm Beaches the Perfect Game Atlantic Coast Classic at CACTI Park of the Palm Beaches on July 17-20, 2026 The tournament will feature 15 teams (10 out of area teams) competing in the 13U, 14U, and 15U age groups. The teams will compete in pool play to start the tournament followed by the playoff/ bracket play. Each team is guaranteed 4 games. There will also be a skills competition held in conjunction with the baseball tournament.

Out of the 15 teams, a total of 10 are expected to require hotels. Total participation requiring hotels would equal a projected 150 athletes, 20 coaches, & 225 spectators Perfect Game would utilize a total of 8 diamonds at The CACTI Park of the Palm Beaches.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2025, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,552 athletes and 1,000+ scouts. Perfect Game events generated 21,588 hotel room nights during October of 2025.

Event History:

New Event to The Palm Beaches

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 13,892 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

Event Fact Sheet

Event Name: Perfect Game 14U National Showcase

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $11,500

FSF Funding: $3,500

Dates: July 24-26, 2026

Sport: Baseball

Level of Competition: Amateur

Age Range: 14U

Proposed Venues: The CACTI Park of the Palm Beaches

Estimated Participation: 300 athletes, 600 spectators, 50 instructional coaches, and 240 scouts.

Room Nights: 900 room nights (300 rooms * 3-night avg. stay)

Economic Impact:

Event Description:

$1,411,200 (per Florida Sports Foundation calculator)

The Palm Beach County Sports Commission is partnering with Perfect Game USA in organizing one (1) showcase events, which will attract the most talented youth baseball players in the 14 age groups. The Perfect Game 14U National Showcase will take place on July 24-26, 2026. The Perfect Game 14U National Showcase relocated to The CACTI Park of the Palm Beaches in 2022, after a 4-year stint at JETBLUE Park in Fort Myers, FL. A total of 460 athletes and over 1,000 attendees with spectators, instructional coaches, and scouts, will travel to The Palm Beaches, FL.

Bring Your Game

At each showcase, Perfect Game provides workout sessions that include a 60-yard dash with catching throwing exercises, a batting practice session, and fourteen (14) full-length games. Players are filmed and ranked, which will expose them to professional scouts and college coaches.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2025, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,552 athletes and 1,000+ scouts. Perfect Game events generated 21,588 hotel room nights during October of 2025.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for six (6) straight years. The Perfect Game WWBA Florida Invitationals expanded its partnership with Palm Beach County when these events relocated to The CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium during the summer months in 2022. This coming summer of 2026, the Sports Commission will host eight (8) Perfect Game tournaments.

Event History:

Last year, the Perfect Game 14U National Showcase generated 1,785 room nights.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

Perfect Game developed its own television platform, known as Perfect Game TV. The Perfect Game Ultimate Baseball Championship and WWBA 13U World Championship will feature some of their games on this television platform. Perfect Game TV is broadcast on Apple TV, Roku, Amazon, and Direct TV.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 14,472 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Perfect Game is the premier provider of amateur baseball events, hosting the highest quality of travel team tournaments and individual showcases throughout the country. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the largest and most successful amateur sports organizations.

Event Fact Sheet

Owner:

Grant Recommendation: $28,000

FSF Funding: $10,000

Dates: July 17-20 & July 25-28, 2026

Sport: Baseball

Level of Competition: Amateur

Proposed Venues: Roger Dean Chevrolet Stadium

Estimated Participation: 125 total teams (95 traveling & 30 local)

4,465 out-of-county attendees – 95 teams (1,710 traveling athletes, traveling 190 coaches, & traveling 2,565 spectators)

1,410 local attendees – 30 teams (540 local athletes, 60 local coaches, & 810 local spectators)

Room Nights:

2,232 room nights (893 rooms * 2.5-night stay)

Economic Impact: $1,786,000 (per DI Sports Calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to bring the Perfect Game World Wood Bat Association (WWBA) Florida Invitationals to The Palm Beaches, for the fourth consecutive year. The 14U, 16U & 18U age groups are scheduled to take place at Roger Dean Chevrolet Stadium on July 18-21. The 13U, 15U & 17U age groups are slated to take place at Roger Dean Chevrolet Stadium on July 25-28. The Palm Beach County Sports Commission relocated the Perfect Game WWBA Florida Invitationals from JetBlue Park in Fort Myers, FL to The CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium in 2022.

The Perfect Game WWBA Florida Invitationals will bring 125 total teams, which consist of 2,250 total athletes. Accompanying the athletes will be an estimated 250 coaches and 3,375 spectators. Out of the 125 teams, a total of 95 teams are expected to require hotels. Total participation requiring hotels would equal a projected 1,710 athletes, 190 coaches, and 2,565 spectators.

This is a wood bat only tournament The event is expected to generate 2,232 hotel room nights and $1,786,000 in economic impact.

Schedule: Perfect Game WWBA Florida Invitationals (14U, 16U & 18U):

Friday, July 17:

Saturday, July 18:

Sunday, July 19:

Monday, July 20:

Team Registration & Opening of Pool Play

Pool Play takes place from 8am to 10pm

Pool Play takes place from 8am to 10pm

Bracket Play - Elimination rounds & Consolation games from 8am to 8pm

Schedule: Perfect Game WWBA Florida Invitationals (13U, 15U & 18U):

Friday July 25:

Saturday, July 26:

Sunday, July 27:

Monday, July 28:

History:

Team Registration & Opening of Pool Play

Pool Play takes place from 8am to 10pm

Pool Play takes place from 8am to 10pm

Bracket Play - Elimination rounds & Consolation games from 8am to 8pm

The event was held at JetBlue Park in Fort Myers since its inception in 2015. The Palm Beach County Sports Commission relocated the event to The CACTI Park of the Palm Beaches during the summer of 2022. Last year, the Perfect Game WWBA Florida Invitationals generated 1,558 room nights.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2025, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,552 athletes and 1,000+ scouts. Perfect Game events generated 21,588 hotel room nights during October of 2025.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for six (6) straight years. The Perfect Game WWBA Florida Invitationals expanded its partnership with Palm Beach County when these events relocated to The CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium during the summer months in 2022. This coming summer of 2026, the Sports Commission will host eight (8) Perfect Game tournaments.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 14,472 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft

Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

Perfect Game Summer Baseball Events in The Palm Beaches

The Palm Beach County Sports Commission is contending for eight (8) Perfect Game baseball tournaments during the summer of 2026 (June & July).

CACTI Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex will serve as host sites for PG summer events.

Perfect Game Ultimate Baseball Championship &

Perfect

Game WWBA 13U World Championships

 June 15-18 & June 27 – July 1, 2026

 Relocated from Hoover, AL / Fort Myers, FL

 6th consecutive year in The Palm Beaches

 Wood Bat Only Events

 Age Groups, 18U / 13U

 Teams play minimum of 4 games

 76 teams



3,196 projected traveling attendees

 2,697 room nights

Perfect Game College Instructional Series (Southeast)

 June 22-25, 2026

 New event to The Palm Beaches

 Wood Bat Only Events

 Age Groups, 16U / 17U

 Teams play minimum of 4 games

 32 teams

 630 projected traveling attendees

 450 room nights

Perfect Game Independence Showdown

July 3-6, 2026

 Renamed from Endless Summer Clasic  Wood Bat Only Events

 Age Groups, 13U, 14U, & 15U

 Teams play minimum of 4 games

 40 teams

 987 projected traveling attendees

 738 room nights

Perfect Game Atlantic Coast Classic

 July 17-20, 2026

 New Event to The Palm Beaches

 Wood Bat Only Events

 Age Groups, 15U - 15U

 Teams play minimum of 4 games

 40 teams

 395 projected traveling attendees

 300 room nights

Perfect Game WWBA Florida Invitationals

 July 17-20 & July 25-28, 2026

 4th year in The Palm Beaches

 Relocated from Fort Myers, FL

 Age groups: 13U, 14U, 15U, 16U, 17U, & 18U

 Wood Bat Only Events

 Teams play minimum of 4 games

 125 teams

 4,465 projected traveling attendees

 2,232 room nights

Perfect Game 14U National Showcase

 July 24-26, 2026

 4th year for the 14U showcase in our county



Wood Bat Only Events

 300 total prospects will be invited

 The prospects are the best in 14 ages

 Players will train and form 8 teams

 The 8 teams will play 14 games

 1,764 room nights

The

Perfect

Game summer events will bring 313 teams, consisting of 9,973 visiting attendees.

Perfect Game is projected to deliver 8,181 hotel room nights and $1.5 million in hotel revenue

The following outlines the events that will be consolidated into a single grant agreement:

1. Perfect Game Ultimate Baseball Championship / Perfect Game 13U WWBA National Championship = $35,000 grant

2. Perfect Game College Instructional Series (Southeast) = $5,000 grant

3. Perfect Game Independence Showdown = $8,000 grant

4. Perfect Game Atlantic Coast Classic = $7,500 grant

5. Perfect Game 14U National Showcase = $11,500 grant

6. Perfect Game WWBA Florida Invitationals = $25,000 grant

Room Night Acquisition Cost = $11.61 per room night

Perfect Game attracts the most talented travel teams in the United States and is the global leader for scouting services and amateur baseball events.

Event Name: Prospect Select World Invite

Event Owner: Prospect Select Baseball, Inc.

Grantee: Prospect Select Baseball, Inc.

Funding Recommendation: $12,500

Dates: September 18-21, 2026

Sport: Baseball

Level of Competition: Amateur

Event Fact Sheet

Proposed Venues:

CACTI Park of the Palm Beaches

Roger Dean Chevrolet Stadium

Santaluces Athletic Complex

Estimated Participation & Projecting 120 total teams (50 traveling & 70 from South Florida)

Room Nights: 50 traveling teams * 15 players per team = 750 total youth athletes

50 traveling teams * 15 spectators per team = 750 total adult spectators

Event Description:

The Palm Beach County Sports Commission is partnering with Prospect Select Baseball to host the Prospect Select Fall World Invite at CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, and the Santaluces Athletic Complex on September 18-21, 2026. This event will feature approximately 120 teams consisting of 1,800 athletes competing in a variety of age groups (14U, 15U/16U, & 17U/18U). An estimated 50 teams and 750 athletes will be traveling from outside of the South Florida region. This is a wood composite bat tournament. Teams are guaranteed to play a minimum of four (4) games. The tournament begins with a pool play format. After the first 3 games, teams are ranked and participate in a single elimination playoff.

Prospect Select Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation. In addition to the World Invite, Prospect Select Baseball hosts its National Showcase (Palm Beach Classic) and Palm Beach Open in Palm Beach County.

Event History:

Prospect Select Baseball launched the World Invite in 2021, originally hosting the event in Viera, Florida. Through a partnership between the Palm Beach County Sports Commission, the county’s two MLB Spring Training facilities, and the Santaluces Athletic Complex, the event was successfully relocated to The Palm Beaches. After three consecutive years in Palm Beach County, the event moved away for two years but is now returning to the destination. The World Invite has historically generated more than 1,000 hotel room nights on average.

Marketing & Media

Prospect Select has one of the most robust social media campaigns compared to other amateur baseball organizations. Prospect Select garners 750,000 to 1,000,000 Twitter Impressions on event weekends. Prospect Select also generates peak website hits of 100,000+ per month with a low range of 8,000 to 12,000 hits per month

About Prospect Select Baseball:

Prospect Select Baseball, Inc. is a high caliber amateur baseball organization founded in 2008. Prospect Select operates multiple Tournament and Showcase events in eight states along the eastern corridor of the United States, from New England to South Florida. Prospect Select draws over 600 teams from New England to Florida, and Colorado to Texas. Their international teams hail from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas.

The mission of Prospect Select is to put high school age baseball players in the best possible position to be successful in their future collegiate and/or professional careers. This is accomplished through superior quality scheduled Showcase and Tournament events that allow players, coaches, and scouts to mutually achieve their objectives. Prospect Select Baseball provides the most technologically advanced platforms to serve as a single source point for information, videos, and rankings for recruiting purposes.

PBCSC Responsibilities:

• Operational and logistical support

• Volunteer recruitment

• Communication with Ball Park of the Palm Beaches, Roger Dean Chevrolet Stadium, and the Santaluces Athletic Complex

• Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached)

• Financial support to offset costs help offset event-related expenses

Primary Benefits:

• Substantial room night generation for the early fall timeframe (September)

• This event will utilize CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, and the Santaluces Athletic Complex

• This event enhances Palm Beach County’s resume as a premier destination for baseball

• This tournament is gaining popularity as one of the top tournaments within Prospect Select’s portfollio of events and is projected to experience significant growth in team participation in the coming years.

February2026TDC

DESTINATION DEMAND

PalmBeachesHotelPerformance (January)

Room Nights Sold

• 2026: 475k (+2%)

• 2025: 466k

• 2024: 421k

• 2023: 434k

• 2022: 377k

• 2026: $163M (+11%)

• 2025: $147M

• 2024: $124M • 2023: $131M • 2022: $106M

Earlier Easter Groups Down FIFA + Groups

MARKETING

TeamPartnerships- Cardinals&Marlins

In-Kind Marketing as included in contract with Palm Beach County to use Roger Dean Chevrolet Stadium as their Spring Training ballpark.

St. Louis Cardinals

$500,000 in value

79,245,000 impressions

• TV Visible Signage in Busch Stadium

• 675 ad spots played during English & Spanish radio broadcasts

• Print ad in Gameday Magazine and Yearbook

• Social media, digital display and email communications

Miami Marlins

$500,000 in value

130,000,000 impressions

• Wall Signage in LoanDepot Park

• Logo featured on scoreboard during game replays

• In-Park TV

• Ad spots played during English & Spanish radio broadcasts

TeamPartnerships – Astros&Nationals

In-Kind Marketing as included in contract with Palm Beach County to use CACTI Park of The Palm Beaches as their Spring Training ballpark.

Houston Astros

$609,500 in value

45,000,000 impressions

• 47 TV ad spots during live broadcasts

• Ad spots played in 12 live radio broadcasts

• Digital ads on the website for 42 days, before and during Spring Training

• 3 dedicated emails, 5 email inclusions

Washington Nationals:

$927,145 in value

45,000,000 impressions

• Signage in Nationals Park, including behind Home Plate

• 86 ad spots during TV & Radio broadcasts

• 9 email inclusions, 30 social media posts, banner ads across website

• Pre-Game Video Board

• Print ads in Gameday Magazine and Yearbook

ESPNCampaign

DTPB Investment in Display advertising across ESPN sites, geotargeted to Spring Training origin markets

• Budget: $80,000

• Impressions: 8,888,743

2026SpringTraining/BaseballPromotion

• Ongoing Partnerships with MLB teams to promote Spring Training visitation as well as Regular Season advertising to keep The Palm Beaches top of mind for fans who interact with the team brands.

• Campaigns began in December/January and will run through the end of the regular season in September/October based on team performance.

• Anticipated media value and impressions remain similar to 2025 numbers, though some enhancements have been made in media plans where appropriate.

• ESPN: Secured high-value ad inventory across local ESPN sites in St. Louis, Miami, Houston and Washington D.C.

• Premier ad units that are expected to yield higher CTR than past years.

• Anticipated total of 7,977,777 impressions

• Campaign running January – February 2026

• Spring Training is included in Ultimate Weeks of Sport campaign promotion

FY26 Go Beyond Basel Sub-campaign Recap

November 17 - December 7, 2025

Campaign Overview

For the past few years, the Council has activated the Go Beyond Basel campaign during the Art Basel Miami Beach timeframe to engage artfocused visitors in South Florida. The campaign highlights The Palm Beaches as Florida’s Cultural Capital® by showcasing imagery featuring museums, performances, and sculpture gardens -encouraging visitors to extend their stay or plan a return trip to experience more arts and culture.

By aligning with the interests of Art Basel Miami Beach’s audience, Go Beyond Basel reinforces the destination’s reputation as a world-class hub for cultural tourism.

Objectives and Targeting

Geo location:

• Local/Drive Markets: Palm Beach, Broward, Martin, and Miami-Dade Counties, plus Ft. Myers/Naples, Orlando, Tampa, Jacksonville, Atlanta

Demo:

• Adults, 18+ (Millennials & Gen Z, Gen X & Boomer as secondary)

Audience:

• Arts &Culture and Travel Enthusiasts

• Interests & behaviors: Art Basel (visual art), Art museums, contemporary art, culture, Miami (place), art, modern art, art exhibition, Art Basel or Museum of Contemporary Art (Basel), events, etc.

Objectives

• Bring awareness to art and culture tourism within The Palm Beaches to audiences in town for Art Basel Miami Beach.

• Increase website traffi to featured landing pages.

• Convert website visitors to click on Partner Referrals for cultural organizations and tourism partners.

• Encourage email sign-ups to get exclusive insights into events, different cultural organizations, and more.

Campaign Flight: 11/17-12/7/2025

Campaign Images & Partners

Digital Placements: Meta

Placements

- Ads drove 77,311 video plays with 5,095 of those reaching video completion.

- Top performing creative Animated (see example on left), with 75 cultural referrals and 64,921 video views.

Add’l Digital Strategies

Proximity Targeting: Art Basel Brand Locations

- Reach users that are within a 5-mile radius to key Art Basel locations, spreading mass awareness amongst high intent audiences in the local area likely to be receptive to CCPBC ad messaging.

Proximity Targeting: Wynwood Walls

- Target a 5-mile radius around Wynwood Walls to connect with a highly localized and culturally engaged audience during the Prospecting phase of our campaign. This strategy leverages Wynwood's reputation as a vibrant arts and cultural hub to attract nearby individuals.

Retargeting

- Retarget consumers who have previously seen an ad to reinforce CCPBC messaging and encourage immediate action. By delivering content based on prior interactions, this strategy ensures the message stays relevant and drives stronge engagement and conversions.

Tactical Performance

Creative Performance

- The omnichannel strategy across mobile, tablet, and desktop proved effective for CCPBC, driving a 0.14% CTR. By aligning creative to reach target audiences across devices, the campaign delivered consistent messaging and a seamless user experience. This cross-device approach maximized visibility and engagement, ultimately strengthening overall campaign performance.

- Regarding tactical performance, the Retargeting line item proved to be a significant driver of both engagement and visitation, highlighting the effectiveness of reaching users after an initial impression .

- Benchmarks : CTR: 0.10% - 0.15% All tactics and creatives hit or surpassed benchmarks

- Drove a total of 301 visits to CCPBC’s Cultural Organizations (see next page) .

OOH Placements

Dates: 11/17 - 12/7

Spots Delivered: 255,661

Impressions Delivered: 611,668

Board Locations:

- NW 26th St & NW 3rd Av

- NW 2nd Ave & NW 25th St.

- NW 28th & NW 27th Terrace (Nobull)

- Biscayne Blvd & NE 11th Terrace

- Biscayne Blvd & NE 11th St

- Biscayne Blvd & NE 9th St

- Biscayne Blvd & NE 9th St

- Lincoln & Meridian

- Lincoln Rd & Lennox rd

- Lincoln Rd & Washington Ave

Campaign over delivered by 13%, earning 84,316 more impressions and 28,861 more spots than estimated.

OOH Placements

Ride Circuit

Coverage with two wrapped Gems in South Beach for Art Basel from 11/10 to 12/7

• Estimated Impressions: 1,644,400/car (3,288,800 total)

Digital screens in Miami (18), Aventura (30), Ft. Lauderdale (12) stations

Total Impressions: 1,589,103

Avg. Min/Hour: 1.36

OOH Placements

Miami Beach Route Boat Size:

Hours of Operation: 9am-7pm daily

Est. Total Impressions: 8,658,525

YOY Campaign Performance

FY22-FY26

Impressions

Launched media to support Art Basel in FY22 with one digital tactic, geotargeted retargeting display. Media support scaled to six tactics in FY23 and seven across FY24 – FY26. Year - over - year adjustments to tactics, placements, and strategy enabled ongoing optimization and improved performance.