March 2026 TDC Board Book

Palm Beach County

Tourist Development Council Board Book

March 2026

Table of Contents

1. TDC Board Meeting Attendance 03.12.2026

2. TDB Board Meeting Agenda 03.12.2026

3. TDC Board Meeting Minutes 02.19.2026

4. CONSENT ITEMS

4.A. DTPB Activity Report

4.B. Cultural Council Activity Report

4.C. Cultural Council Bright Idea Sponsorships

4.D. Sports Commission Activiy Report

4.E. Film & TV Monthly Newsletter

4.F. Film & TV Production Report

4.G. Convention Center Marketing Update

4.H. Convention Center Pace Revenue Report

4.I. ERM Project Status Report

4.J. PBI Traffic Report

4.K. Contract Tracking Report

5. OLD BUSINESS

5.B. National Battle of Bands Recap

5.C. PBI Update

6. NEW BUSINESS

6.C. - 1. PeachTree Festival

6.C. - 2. DTPB Update

TDC BOARD MEETING ATTENDANCE SHEET

Thursday, March 12, 2026

(1) Mayor, Sara Baxter, Chair N/A P

(4) Mabel Melton Appt (9/30/26), Dist. 3 N/A P

(2) Elena Peroulakis (9/30/25)Dist. 1 N/A P

(3) Jim Mostad (9/30/20) Appt (9/30/28), Dis.2 N/A P

(5)Daniel Hostettler(0930/23) Appt (09/30/27). Dis 4. N/A P

(6)Mayor Tom Carney (9/30/24) Appt (03/08/22) Dis.5 N/A P

(7)Don Dufresne ReAp(9/30/27) Dis6 N/A P

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] N/A P

(9) Commissioner Christina Lambert Appt (10/01/22)(9/30/26) At-Large N/A P

STAFF

County Administration N/A Todd Bonlarron

Liz Herman, Assistant County Attorney N/A P

Dave Lawrence, Culture N/A Jennifer Sullivan

George Linley, Sports N/A P

Michelle Hillery, Film & TV N/A P

Milton Segarra, Discover N/A P

Deborah Drum, ERM N/A P

Dave Anderson, PBCCC N/A P N/A

Kathy Griffin, PBCCC N/A P N/A

Emanuel Perry, TDC N/A P N/A

Joan Hutchinson, TDC N/A P N/A

Vannette Youyoute, TDC N/A P N/A

TOURIST DEVELOPMENT COUNCIL

Thursday, March 12, 2026 – 9:00 A.M.

2195 Southern Blvd, WPB, Florida 33406 AGENDA

ROLL CALL* A. INVOCATION

B. PLEDGE OF ALLEGIANCE

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR MARCH 2026*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. CULTURAL COUNCIL BRIGHT IDEA SPONSORSHIPS*

D. SPORTS COMMISSION ACTIVITY REPORT*

E. FILM & TV MONTHLY NEWSLETTER*

F. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY26* - Emanuel Perry

a. Bed Tax Collections*

B. NATIONAL BATTLE OF THE BANDS RECAP* - Emanuel Perry

– DISCUSSION ITEMS

A. ERM

1. Update – Deb Drum

B. DISCOVER THE PALM BEACHES

1. Peachtree Festival* - Milton Segarra

2. Update* - Milton Segarra

C. CULTURAL COUNCIL

1. Update – Dave Lawrence

D. SPORTS COMMISSION

1. Update – George Linley

E. FILM & TV

1. Update – Michelle Hillery

F. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

2. OVG Hospitality

b. Update - Kathy Griffin

The next meeting will be on April 9, 2026. *Attachment included.

TOURIST DEVELOPMENT COUNCIL

Thursday, February 19, 2026 – 9:00 A.M.

MINUTES

1. ROLL CALL*

Present

Mayor Sara Baxter, Chair

Jim Mostad, Vice Chair

Mabel Melton

Elena Peroulakis

Daniel Hostettler

Mayor Tom Carney

Don Dufresne

Davicka N. Thompson

Commissioner Christina Lambert

STAFF

Todd Bonlarron, County Administration

Liz Herman, Assistant County Attorney

Emanuel Perry, Tourist Development Council

Vannette Youyoute, Tourist Development Council

Joan Hutchinson, Tourist Development Council

Colton Hearn, Tourist Development Council

Patricia Ramirez, Tourist Development Council

Jenniffer Sullivan, Cultural Council

Lauren Perry, Cultural Council

Rachel Soler, Cultural Council

George Linley, Sports Commission

David Fontanarosa, Sports Commission

James Taylor, Sports Commission

Michelle Hillery, Film & TV Commission

Alberto Jordat, Film & TV Commission

Milton Segarra, Discover The Palm Beaches

Sergio Piedra, Discover The Palm Beaches

Heather Andrews, Discover The Palm Beaches

Gustav Weibull, Discover The Palm Beaches

Evan Lomrantz, Discover The Palm Beaches

Kelly Cavers, Discover The Palm Beaches

Deb Drum, Environmental Resources Management

Matt Mitchell, Environmental Resources Management

Dave Anderson, Convention Center/Spectra Venue Management

Kathy Griffin, Convention Center/Spectra Hospitality

Andrew Gämboa, PBC Airports

Kayla West, Palm Beach County

Other Jodi Cross, FRLA

The meeting was called to order by the Chair, Mayor Sara Baxter, at 9:10 A.M. and requested that those present join in prayer and the Pledge of Allegiance to the American flag.

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the TDC February 19, 2026, agenda was made by Don Dufresne and seconded by Davicka Thompson. Motion carried unanimously.

3. MOTION TO APPROVE DECEMBER 11TH TDC MEETING MINUTES*

Motion to approve the December 11, 2025, TDC Board meeting minutes was made by Don Dufresne and seconded by Daniel Hostettler. Motion carried unanimously.

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JANUARY 2026 emailed to the Board, and FEBRUARY 2026 included under this Agenda*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT* & ARTIST INNOVATION FELLOWSHIP AWARD*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER MARKETING UPDATE*

G. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

H. ERM PROJECT STATUS REPORT*

I. PBI TRAFFIC REPORT*

J. CONTRACT TRACKING REPORT*

K. AGENCIES Q1 FY2026 REPORTS*

Motion to receive and file consent items for January and February 2026 was made by Don Dufresne and seconded by Davicka Thompson. Motion carried unanimously.

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY26* - Emanuel Perry

a. Bed Tax Collections*

Perry

Bed Tax Collection – December 2025, collected in January, was $10.3M, compared to the same month last year at $9.6M, a 7% increase.Actual December was 16% above the Budget and 36% above the prior month at $7.6M.Actual December was 20% higher than Fiscal Year 2024.

FYTD 2026 Collections, at $27M, were higher than last fiscal year to date at $26M by 3%. FYTD collections are 13% above theApproved Budget and 17% higher than 2024 collections.

The Rooms sold for December were 449,365, 1% higher than last year. Rooms available for December at 595,975 are (0.4%) lower than last year. Hotel RoomsActive today in the county at 19,225

Occupancy for December 2025 was 75.4% 2% higher than last year. Occupancy for December 2024 was 74.2%. December 2023 was 68.1%. TheAverage Daily Rate for December was $315.85, 9% higher than last year and 12% above December 2023. The Revenue/Available Room for December 2025 was $238.24, 11% higher than last year.

In December, Hotel Room Net Sales FY26 year-over-year increased 11% to $136M, up from $122M. Non-hotel room sales for FY26 year over year in December increased 8% to $33M compared to $31M. Hotel room net sales FYTD 2026 increased 7% from $369M to $344M. Non-hotel Room Sales FYTD 2026 increased 1% at $82M compared to $81M. FYTD 2026 Taxable Revenues Fiscal Year over FY2025 increased 6% at $451M compared to $426M. FYTD 2026 Taxable Revenues Fiscal Year over FY2024 increased 13% to $451M compared to $398M.

Airport passengers for December 2025 were 888,705, 2% higher than in December 2024, and the Total Estimated Seat Capacity is 7% higher than in December 2024, with 1,129,558 seats. PBI Passenger 12-month rolling is a 3% increase at 8,657,372 over last year.

Leisure & Hospitality Employment for December was 95,200, a decrease of (1%) over the same month last year. Employment accommodation was (4%) lower compared to last year, at 12,400 employees. F&B was (1%) lower than last year at 59,800 employees. Arts & Entertainment employment is 1% higher than last year at 23,000 employees.

B. LEGISLATIVE UPDATE* - Emanuel Perry

Perry

We had a very strong start to the session for Palm Beach County Days this year. On opening day, there were 5 bills filed in the Senate & 1 companion in the House. Fortunately, none of the bills have been heard or moved through to any committee. All filed bills are in your Board packet. I want to thank our Board members, Davicka Thompson & Don Dufresne, for participating in this year’s legislative session. I also want to thank Jenniffer Sullivan of the Cultural Council for putting together such a robust schedule. We participated in 17 meetings, which included the Senate President and the

Secretary. As we continue to move throughout the legislative session, we will monitor any current or proposed bills with the Palm Beach County Legislative team.

Mayor Baxter

At the governor's baseball dinner on Monday night. We went over how important those dollars are to expand and keep the ability to attract more people here.

C. TOURISM MASTER PLAN* -

Emanuel Perry

Perry

I will now discuss the tourism master plan, which is nearing completion. We have scheduled a presentation for the Board of County Commissioners (BCC) during the workshop on March 24th. This will be included in your board book as item ID 5C, and we have reduced the presentation to about 22 slides. During this meeting, we aim to seek direction from the BCC and encourage dialogue about how they envision tourism growth for the next 20 years. After they provide their input and guidance on which areas they wish to prioritize, we will return with a final version of the plan.

D. BCC DIRECTIONS REGARDING THE SECOND HOTEL & CONVENTION CENTER –

Emanuel Perry

Perry

I want to provide an update to the board regarding the Second Hotel. During the BCC meeting on February 3rd, the BCC directed the county administration to proceed with negotiations for the second headquarters hotel. The instructions from the BCC emphasized the importance of considering the entire site as a land development project. This may include the possibility of constructing a bridge over the Okeechobee corridor. We aim to enhance the surrounding areas, including the Convention Center, and to stimulate growth and development in our current location.

Mayor Baxter

Are you in favor of this? Has this been voted on for you?

Perry Yes.

E.

Perry

TDC FY2026 FORECAST AND FY2026 BUDGETARY ITEMS* – Emanuel Perry

I wanted to provide an update on our upcoming plans and budget. We held a one-hour meeting on February 9th to discuss our budgetary items for 2027 as we prepare for the upcoming year. Last year, we proposed a conservative budget of $93.5 million, and for next year's budget, we are estimating $96.4 million. All budgetary items are included in the board book, and each agency is expected to grow by a conservative 3%, in line with

the overall direction for Palm Beach County. Additionally, we will ensure that performance measures are in place, particularly in relation to staff.

F. PBI UPDATE* – Andrew Gamboa

Gamboa

Despite the government shutdown in November and December, which created some TSA constraints, we still experienced modest growth. December 2025 closed with approximately 83,000 passengers, a 1.9% increase year-over-year. Airline seat capacity remains strong, reflecting continued confidence in the Palm Beach market. Air carrier operations increased 5.8%, reaching just under 7,000 compared to approximately 6,500 last year. However, due to TFR impacts, general aviation operations declined by about 35%, bringing total airport operations to 14,244 compared to 17,852 last year.

Most importantly, we continue to see record passenger volumes. Compared to December 2019, we are significantly ahead of pre-COVID levels. Our previous annual record was 7.45M passengers; we are now approaching approximately 8.7M annually. Palm Beach International has clearly grown into a stronger, more mature market supported by both leisure and business demand. In terms of air service, overall capacity remains consistent with last year, although some routes are strategically right-sized. For example, Washington National and Philadelphia will see slight frequency adjustments this spring. United will operate Newark at five to six daily frequencies this summer instead of seven to eight, and Washington Dulles will return to seasonal service.

At the same time, we are seeing meaningful gains. Houston has nearly year-round service and will operate twice daily in May. Chicago O’Hare will have four total daily flights this summer between American and United a significant achievement considering we previously had no summer Chicago service. Seasonal suspensions are consistent with prior years, with Canadian and select domestic markets pausing in late April and May before resuming in the fall.

In summary, while we are seeing some operational adjustments, there is no net loss in capacity. Airline confidence remains strong, and passenger volumes continue to exceed pre-pandemic benchmarks.

Segarra

I want to emphasize what he said about the Chicago flights. When we compare passenger numbers from 2024 to 2025, we see a 15% increase, with the precise figure being 14.8%. This is a significant market not only for leisure but also for business, conventions, and the corporate sector. It's a promising development, and we expect it will generate more business for us during the summer season.

Commissioner Lambert

I'm glad to see all the flights in our PBI. Do you have any updates on the flight path and pattern? I've noticed a significant decrease in complaints from our neighborhood and was wondering if the airport has seen the same trend.

Gamboa

My understanding is that the FAA has implemented something called Standard Instrument Departure (SID). Essentially, it's not a single path that all airplanes must follow; rather, it's more like a corridor. Think of it as a designated route in the sky that aircraft will generally follow. However, there may be exceptions, as Air Traffic Control (ATC) will provide guidance, and the FAA will relay specific information. Not all airplanes are equipped to fly the SID path or stay within that corridor, which can lead to variations in aviation operations. Overall, though, we are seeing less of the fanning out that was common in the past few months. Some of the previous comments will still apply, but the system has changed.

Commissioner Lambert

I'm not sure if this is coming from the commissioners or directly from the airport, but I understand that there is a session evaluating the proposed name change. I'm curious if we've discussed the airport code PBI in relation to this change. If the name is changing, will the airport code change as well?

Mayor Baxter

Are you suggesting that changing the name is similar to creating an abbreviation? I believe there are several airports where the abbreviations don't directly correspond to their names. Would this create unnecessary complications? I think it would ultimately be a difficult decision to make. I'm sure we'll receive recommendations from Laura Beebe, the staff, and everyone at the airport. What are your thoughts on this?

Gamboa

The only thing I can add is that the decision regarding airport codes will ultimately be made between the International Airlines (IA) and the International Air Transport Association (IATA). The IATA acts as the master overseer for airport codes around the world. It is very difficult for an airport to change its code due to the established history of the code. While it is not impossible, changing an airport code is historically a challenging process. It's interesting to see how this determination will be made, and while various stakeholders may want to pursue a change, the final decision resides with IATA. Overall, it is not an easy process to implement such changes.

Commissioner Lambert

I appreciate that. I was thinking about this from my perspective in tourism marketing. Even though you mentioned Reagan Airport, we still commonly refer to it as DCA. People tend to Google it that way.

Mayor Baxter

I don't believe our board would want to change it. I think they would prefer to keep it as simple as possible. I don't see any issues today.

Mayor Carney

There were changes at Santa Ana Airport. John Wayne Airport did not change its code because names don’t affect reality.

Gamboa

Recently, I flew to Las Vegas. At Harry Reid International Airport, the airport code remained LAS.

Thompson

Same with Houston and Bush.

6. NEW BUSINESS – DISCUSSION ITEMS

A. SPORTS COMMISSION

1. MOTION TO APPROVE The Category “G” Grant Agreements* - George Linley

Linley

a. First Responder Games (April 12-26, 2026) – Various venues in Palm Beach CountyNEW

b. Perfect Game Summer Series (June 15July 28, 2026) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex

c. Prospect Select World Invite (September 18-21, 2026) CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex

Historical ADR - $214.91 ROI - $144,819.25

First on the agenda is an overview of three grants included in your package, approved by the Palm Beach Camp Sports Commission and presented to the TDC. The first event is the First Responder Games, scheduled for two weeks in April. This event involves police, fire, EMS, and military personnel competing in 20 sports, including fishing, soccer, and flag football. It typically attracts around 2,000 attendees and generates over 2,300 overnight room nights last year.

The next two events are focused on amateur baseball. The Perfect Game Summer Series consists of six national tournaments in June and July, featuring 313 teams and an estimated 10,000 traveling visitors. The Prospect World Invite in September will host 120 teams, with about 50 coming from out of town. Overall, the three grants represent an investment of approximately $11.35 per room night, with the projected revenue from room nights significantly exceeding this investment. Category G grants are designed as reimbursements to offset venue and operational costs.

Motion to approve Category G Agreements was made by Don Dufresne and seconded by Davicka Thompson. Motion passed unanimously.

1. Update – George Linley

Linley

On Monday, we hosted the governor's baseball dinner, kicking off the spring training season with representatives from the state and many MLB alumni. This marks our third time hosting this event.

From October 1 to December 31, we hosted 65 tourism events, generating 188,000 room nights, outpacing last year's 66,000 by this time. Our holiday basketball classic featured 70 teams and debuted at the Wellington Sports Academy, a venue with 7 courts that will greatly enhance our capabilities for hosting events. Palm Beach Gardens is also planning to build a 6-court facility, elevating our event potential even further.

In February and March, we hosted 6 Major League Soccer teams at North County District Park, building a spring training hub for MLS. We are actively planning for the FIFA World Cup, with national teams expressing interest in training here. Notable events this month include the Delray Open, Winter Equestrian Festival, MLB spring training starting February 21, the Cognizant Classic beginning February 26, and the James Hardy Pro Football Hall of Fame Invitational. Additionally, our Sports Commission is organizing college spring training for 30 teams at Santaluces Athletic Complex.

Melton

Is this called Spring Training?

Linley

The College Spring Training season starts at the end of February and runs until the third week of March, coinciding with MLB spring training. It features college teams competing at the Santaluces Athletic Complex and nearby county parks. During this period, teams play games against each other while also training. They typically stay for 7 to 10 days, often coinciding with their spring break.

Mayor Baxter

Do we partner with the schools at all? When do we have these spring baseball training games?

Linley

We do, and we partner with our colleges and universities.

Mayor Baxter

We don’t usually bring kids along to play. Speaking from experience, I remember as a child that one of the main reasons I was aware of such events was because they would send out flyers or offer promotions like "buy one, get one free" tickets or dollar tickets to encourage people to come to the games. Do we do anything similar now?

Linley

For the MLB, they have school days, and they have a $5 ticket for children under 12 at our spring training facilities.

Mayor Baxter

Do the kids know about that?

Linley

We have not directly marketed to high school or elementary schools.

Mayor Baxter

It is just a cheap way for kids to go to what appears to be a very big deal.

Linley

It will build attendance. Part of it could be the transportation's going to be a key, and there have been times where we've even provided.

Mayor Baxter

I don't mean from the school but rather send it home to parents. It's a chance to spend a day with their kids for little cost, like attending an event or watching them play.

Dufresne

Has anyone successfully requested school board tours or activities?

Melton

I helped to put the school board together with Emanuel Perry for The Battle of the Bands. Marcia Andrews, board member, was a key.

Dufresne

The main issue is transportation for those groups. Getting the school board to cooperate and secure the principal’s support is difficult. They are not very willing to help, and gaining access to their fields is also a challenge.

Melton

Perhaps we should start by engaging in a dialogue with the board members. Speaking before the board, as I often do, seems to go unappreciated, especially when I call them out.

Mayor Baxter

I used to be an 8th-grade science teacher, and we often received materials to distribute to our students. It should be simple to get information and tickets to kids, without requiring major arrangements. While the government complicates things, providing flyers and tickets to students could increase attendance and awareness for school events. It may also encourage more families to participate, especially those facing financial challenges. A day out for a low cost, with some deals on food at events, could really benefit families and create a sense of community.

Linley

We can create a flier listing a child-friendly event. If we distribute it through the school district, many children and parents will see it at home. This encourages family fun and can boost attendance for the events.

Dufresne

We can also promote the website through the 3 events, potentially as a category. There are plenty of free events available, too.

Melton

Not everyone is aware of what's happening at the school. Many parents lack computer or internet access due to socioeconomic issues, so sending flyers could be helpful. I’d like to volunteer to meet with the superintendent to discuss how we can raise awareness and support families who may not afford expensive tickets to soccer games. There’s a large soccer-loving population in Palm Beach County, and events during spring break could bring families together. If people don't know about these events, they won't participate. I'm happy to help in any way I can.

Hillery

I think the model is great, and I understand the school district's need to protect their students. If we could meet with the superintendent and board members to discuss the educational programs we offer, it would help them understand our contributions and open up opportunities.

Melton

I can help with that. I have a meeting with the superintendent every couple of months. As a volunteer, I don't even have kids in school. I'm happy to bring it to him because I think they're looking for things to let everyone know about. And we have a great public school system.

Linley

That would be great because it could help me. We could sit with Mike. We've worked with Eric Stern in physical education, and Dr. Joley, a volunteer, has helped us navigate the school district.

Mayor Baxter

I appreciate that. I think it's a win-win for everyone involved. It's a win for us and for the school to proudly partner with the TDC. Are there any games that have no entry cost?

Linley

The Collegiate Spring Training attracts some parents and local community members. In the past. It's an intimate setting for kids, allowing young athletes to envision their own potential future.

B. ERM

1. Update – Deb Drum

Drum

It's great to see everyone today. I want to highlight some ongoing beach nourishment projects in partnership with the US Army Corps of Engineers. The Delray Project is about 40% complete and should finish in the next 3 to 4 weeks, while the Ocean Ridge project is in mobilization, with dredging expected to start in early March. Despite winter erosion countywide, earlier projects have added significant sand to our beaches, which should help protect them during hurricane season.

However, we are monitoring some problematic legislation that could impact our beach programs and state funding. We're actively engaging with our lobby teams and will keep you updated on any developments.

On another note, we are communicating with our BCC about recent extreme freeze and drought conditions, which raise wildfire risks. We are continuously managing wildfire mitigation annually.

On a positive note, spring has begun in Palm Beach County, marked by the first sea turtle nest on February 11th. Our county remains one of the densest for nesting turtles, and we have busy projects lined up for the season.

Lastly, I want to thank Todd and his family for participating in the Natural Areas Festival, which continues to grow in popularity. We also offer free guided activities in our natural areas, promoted through strong relationships with the school district. We're always here to support any related programs.

Mayor Baxter

I would like to have more information. What are you concerned about in legislation getting passed?

Drum

The legislation in Senate Bill 636 requires local governments to have perpetual easements for beach work, which we currently lack. While we can obtain temporary construction easements, these present challenges. Recent interpretations by federal engineers suggest that to receive federal funds, these perpetual easements are necessary. We have been negotiating with the Corps of Engineers for about a year and a half to clarify their guidance, and we’ve made some progress. However, this bill could impose similar requirements at the state level, complicating our ability to rank projects and secure typical state funding. The TDC dollars we receive for beach activities yield an $11 return for every dollar spent, but this ratio could be altered by the proposed changes.

Dufresne

Are they seeking public access for beachgoers or for repairs?

Drum

We're focusing on public beach repair access, which has specific requirements. Public funds can't be used for private beaches without access. If there's public access, work can be done within about half a mile north or south of that access point, even if private beaches are nearby.

Dufresne

In Florida, all beaches are public. In Palm Beach, we have a restoration project where I represent the community by granting access over private land for beach repairs. It’s typically a mutually beneficial arrangement.

Drum

Usually, it is. Not all my owners agree.

Mayor Baxter

Nourishing a beach benefits the surrounding areas, even if it's primarily for private properties, as it adds another layer of protection to the ecosystem. An ecosystem relies on multiple factors, so simply placing elements in isolation won't ensure protection. It's about maintaining an overall balance, providing security even beyond the water line.

Drum

Any sand added to the beach positively impacts regional needs. People understandably worry about ownership and legislation there have been past laws allowing private fencing on the beach, which later proved problematic and needed revision.

Melton

There was a fence incident in Golden Beach, Miami, that made the news. Can you send the bill? I’d like to forward it to some contacts.

Drum

We collaborate closely with the Florida Shores and Beaches Preservation Association. They have a comprehensive one-page document available. I can send that to you.

C. DISCOVER THE PALM BEACHES

1. Update* - Milton Segarra

Segarra

I have a few important announcements. First, Forbes recently awarded only 7 hotels worldwide with a quadruple 5-star ranking, and one of them is the Boca Raton. Congratulations, Daniel, on this outstanding achievement! Last night in New York, we had a big night at the 67th HSMAI Adrian Awards, winning 12 marketing awards: 9 bronze, 2 silver, and 1 gold. The gold award achieved a platinum level, which only a few hotels are awarded, Marriott Bonvoy, Ritz Carlton Lake Tahoe, and MSC Cruises were

the only other reached this year. I’m incredibly proud of our marketing team for showcasing our destination.

In terms of visitation, we saw 10.7M visitors last year, an 8% increase from 2024, contributing $7.7B in direct spending and an overall economic impact of $11.7B. Finally, we're holding a mini master planning process for our tourism master plan on March 18th from 9 AM to 5 PM. Your feedback is welcome, and Mr. Perry will join us. Feel free to participate!

Gustav Weibull and Heather Andrews continue with the Discover’s update PP Presentation

Segarra

MLB showcases the collaboration between the Sports Commission and Discover, highlighting our consumer-focused approach. This is why we see impressive growth, with Washington, DC at 14% and Houston at 30% this year, while other domestic markets are up around 12%. By examining this initiative closely, we can identify where we're seeing return on investment and increased visitor spending.

Andrews

We're really excited for next week’s Rising Chef Challenge at the Convention Center, featuring four local high schools competing for the title of Rising Chef Champion. A special thanks to Jody Cross from the Florida Restaurant and Lodging Association for providing a $1,000 cash prize for the winning school. This is a surprise we haven’t shared with the schools yet, so let’s keep it a secret for now!

Commissioner Lambert

Are any of you involved with the Palm Tree Festival?

Cavers

It was a very successful festival this past weekend, but it was driven by Related.

Commissioner Lambert

I haven't heard any numbers yet, but I saw photos of what looks like thousands of people attending. It seems folks are coming from all over the US. I've heard ticket prices are very high; a friend bought a pair for $100 each and resold them for over $900.

Peroulakis

It was a great event for downtown West Palm. All the hotels were sold out and had record rates from the moment that announcement was made.

Dufresne

What was the purpose of the meeting regarding the tourism master plan retreat?

Segarra

The strategic plan for Discover The Palm Beaches aims to align recommendations with the vision of the TDC master plan for effective implementation. It's all about alignment.

Mayor Baxter

Did you say a mini retreat? Is there something you guys are doing?

Segarra

Just one day, one day of meeting.

Thompson Where's it going to be, Milton?

Dufresne

It BCC hasn't weighed in on TDC priorities yet.

Mayor Baxter When is it?

Perry March 18th.

Mayor Baxter

I wonder, when does this come before the BCC, the master plan?

Segarra

On March 24th . This internal strategic plan needs to align with the master plan's recommendations to ensure our organizational features follow the intended path.

Mayor Baxter

That doesn't make sense. How can you know what we will approve if you're having a meeting to align with a master plan we haven't discussed yet?

Segarra

We are focusing on two major aspects: the overall feedback provided by thousands of people regarding the master plan.

Mayor Baxter

You're saying the board's opinion doesn't matter. Having a retreat to align with our master plan before it's voted on is what you're doing.

Segarra

Every organization has a 3 to 5-year plan that incorporates feedback from the preliminary master plan. We aim to ensure our organization is prepared for the future while considering input from that plan. As a non-profit, it's crucial that we continue to provide value and adapt accordingly.

Mayor Baxter

If we vote to pursue something different from what is presented, will another retreat be necessary?

Segarra

No, but keep in mind that master plans are beneficial because they allow for enhancement and improvement. What I can tell you is that we will not approve anything that goes against what the county is doing or plans to do.

Mayor Baxter

I understand the logic behind what you're saying. It seems reasonable to have it designed first and then move forward with what we're doing. However, it's ultimately your decision and your organization’s choice. It does feel like this prioritizes your plans over ours, but I acknowledge that you know your organization best.

Segarra

This information will be presented to the board for your awareness of our plans.

D. FILM & TV

1. Update – Michelle Hillery

Hillery

The film and television commission has exciting updates. Each year, we conduct a survey with the local production community to gather data on production expenditures and days spent in Palm Beach County. I'm pleased to announce that we’ve seen four consecutive years of record-breaking production, with a 3% increase in spending in 2024, totaling $260.5 million. We surveyed 151 international companies, with 75 responding, and reported over 20,000 room nights occupied due to film and TV production.

This year alone, there were 602 productions, a slight increase from last year. A special thanks to our county officials and the city of West Palm Beach for their support, particularly for the ABC series "R.J. Decker," based on Carl Hiaasen's book. The show filmed a scene at our working courthouse, a first for us, which was a great success.

In addition, the Palm Beach TV channel is thriving, with 145 hours of original familyfriendly programming. We aim to expand this channel into more local hotels, including recent installs at several key locations. Thank you for your continued support as we promote tourism and film in Palm Beach County!

Alberto Jordat went over the Film & TV Commission presentation.

Commissioner Lambert

Did you mention the 600-plus submissions for the film showcase? We still have discussions about it at the house. I love the venue, but we need to focus on how we can expand

Hillery

We’ve been at this venue for four years, and our attendance has been around 600, close to the 650 capacity. I really appreciate that it honors Bruce Reynolds' legacy, and I’m not

considering other venues, especially since we get this one for free for three days, including setup and show day. Plus, I’m working with a tight budget.

Commissioner Lambert

We want to expand and attract families by engaging the students who submitted, even if they aren't in the final selection. Last night, I attended a talk by Ellen Hildebrand, a New York Times bestselling author who discussed her book turned film, "Five Star Weekend." She mentioned how the film crew immersed themselves in the local community, supporting small businesses like hot yoga studios and purchasing gifts locally. Are we showcasing local businesses to film crews? If not, it could be a great opportunity to promote our community while they’re here.

Hillery

I love how our channel connects with small businesses and showcases their offerings. We use it not just for tourism but also as location inspiration for our production crews. Unlike many organizations, we don’t rely on multipliers for our numbers. We're focused on marketing without overcomplicating things. Despite facing challenges, we're adapting and making an impact. I'm proud of how competitive we are compared to places like Fort Lauderdale, the Keys, and Miami.

Thompson

How is the accessibility show we are currently running performing? When does it start?

Hillery

They've started production and we're collaborating on locations and ideas. It’s likely to come out this summer.

Jordat

Their production schedule has distribution coming out in July and August. The last episode is wrapping up now and will go into editing during those months before airing on Destination America nationwide.

Hillery

Once it airs, it will be broadcast on Palm Beach's TV channel.

Thompson

Do we provide those shows sponsorships?

Hillery

We are a sponsor of the show, but the production company can also seek additional sponsors.

Commissioner Lambert

Are these shows available when you check into a hotel and turn on the TV? Are they being shown to guests visiting our local hotels?

Hillery

This idea started 8 years ago, inspired by the Disney model. Just like Disney hotels have dedicated channels for their experiences, we created a dedicated TV channel for the Palm Beaches in hotels. Each hotel has its own brand channel, but our channel helps guests discover local activities and encourages extended stays and return visits. We believe that no other destination offers a channel of this quality, it's unique, commercial-free, and entirely focused on showcasing Palm Beach County.

E. CULTURAL COUNCIL

1. Update – Dave Lawrence

2. Go Beyond Basel 2026* – Dave Lawrence

Sullivan

Palm Beach County Days was very successful. Our message was clear: we are working to protect how the Tourism Development Tax (TDT) is used. We positioned Palm Beach County as a model for responsible TDT management, especially as other counties face scrutiny. Currently, there are five Senate bills and one House bill that could impact TDT, but none are moving forward. Legislative leadership expressed no support for changing how TDT is used, and we will continue closely monitoring any developments.

In Tallahassee, we are also advocating for state arts grant funding. Palm Beach County typically receives about 10% of statewide funding due to our large arts community. This year, however, recommended funding was reduced by 75% from 43 organizations receiving over $5 million to just nine organizations receiving slightly over $1 million. We are actively working with our delegation, and I want to thank them especially Senator Lori Berman for fighting for the arts. On a positive note, Palm Beach County will now have representation on the Florida Council on Arts and Culture for the first time in over a decade. This appointment, secured through the Senate President’s office, will strengthen our voice at the state level

We will announce the fourth round of Artist Innovation Fellows on March 10 at our gala. With a record 94 applications, 10 artists were selected. This year, fellows will also serve as cultural tourism ambassadors for the county. We were proud to participate in the National Battle of the Bands, commissioning a commemorative poster and distributing 1,000 copies. We are also activating our Lake Worth space as the “Art Yard” during the Street Painting Festival.

Additionally, we launched new content for the Black Cultural Heritage Trail during Black History Month and convened the second cycle of our Bright Ideas sponsorship program, supporting new cultural tourism events through TDT funds. Nineteen applications are under review, and recommendations will be presented next month. Finally, our MOSAIC campaign delivered strong results in partnership with the Norton Museum and others. Details are in your packet. I also want to welcome Rachel Solaire, our new Director of Communications.

Melton

Regarding Art Basel, we previously discussed ways to expand and bring more of it here. Is there any ongoing conversation about this?

Sullivan

We are running a campaign to encourage visitors to the Palm Beaches, partnering with the Norton Museum to promote the area's vibrant art scene. This year, we held an event in Miami to raise awareness and discussed strategies for attracting more visitors during Art Basel. One idea is to revamp a past hotel package that included museum tickets and accommodations. I'll bring this up with our team to see how we can better appeal to potential visitors, despite the competition in the area.

Melton

I think we should consider incorporating the Brightline idea for easier access. While some may not prefer Brightline, it could help boost arts traffic, especially with the smaller galleries on Georgia Avenue. I'm not suggesting we turn it into a Miami-style Wynwood, but expanding events for one to three days on weekends could be beneficial. I’d like to know if there have been any updates on this.

Sullivan

We advertise in the stations and have tried promotions with Brightline, but it’s challenging. Many galleries have events around that time, and we also have our art fair season starting in January after Art Basel. The question is whether that's the best time to attract visitors.

Melton

People already in town for Art Basel might prefer extending their stay rather than going back and forth. I know the committee at the Norton crafted a successful deal with Brightline for the exhibit during Hispanic Heritage, which attracted great traffic from Miami to Palm Beach. I'm curious about the plans for Art Basel, as I see significant potential.

F. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

Anderson

Before discussing the facility, I want to note there may be an opportunity to explore a conversation regarding Art Basel. Through our management of the Miami Beach Convention Center, we’ve worked with them for many years. They are understandably protective of their brand, but I’m happy to help facilitate a discussion.

The past 45 days have been transformational, with a strong run of high-impact events. We began the year with a long-standing B2B fashion marketplace that fills the entire hall and drives valuable early-January room nights. We also hosted a 6,000-attendee motivational event featuring Tim Tebow, followed by the 22nd annual Palm Beach Contemporary Art Show, which continues to attract national and international exhibitors.

During that same period, we held the MLK Breakfast (4,000 attendees), a corporate franchise convention with significant production spending, the Mayor’s State of the City

Address, and the Palm Beach Jewelry, Art & Antique Show one of the premier shows of its kind in the country, showcasing approximately $1 billion in merchandise and generating strong exhibitor sales.

Our calendar remains extremely strong, averaging fewer than five open days per month through June, with solid summer bookings. An August event by Tony Robbins alone is expected to generate approximately 5,000 room nights. Careful calendar management allows us to balance long-term bookings with short-term, high-impact opportunities. We anticipate reporting an operating surplus of more than $4 million, our seventh surplus in nine years, which is a significant achievement in this industry. I also appreciate the Mayor and Commission advancing discussions regarding a second hotel, which would further strengthen our competitiveness.

Finally, I encourage everyone to review their safety protocols. Local law enforcement and emergency agencies regularly train in our facility and have integrated access to our security systems to ensure preparedness.

2. OVG Hospitality

b. Update - Kathy Griffin

Griffin

We have an exciting event coming up next Thursday with the Palm Beach County school system, Rising Chefs Culinary Challenge, organized in conjunction with Discover the Palm Beaches. This competition, which started last fall, involves high schools submitting 2 to 5-minute videos to participate. Teams from Forest Hill, Palm Beach Gardens, Dwyer, and Inlet Grove will compete, each with 3 students, an instructor, and 15 supporters.

The day will feature industry panels, resume` writing, interview skills, and a choppedstyle cooking challenge where teams will have 2 hours to create dishes using provided ingredients. Check-in starts at 8 a.m. and the event wraps up at 2 p.m., with lunch served for attendees.

Additionally, we rolled out a new menu at our art show last week, leading to an 8% revenue increase in our restaurant. Chef Geo, who joined us last March, has greatly enhanced our culinary program. I hope everyone got a chance to enjoy brunch this morning. That's all I have!

Anderson

Has anyone watched The Wonder Years? Recently, while walking the show floor, someone mentioned Fred Savage. I was surprised to learn he wasn't just attending; he had a booth where he does valuations on watches and jewelry. He was there with his daughter. The show producers told me they met him in Vegas, shared about the West Palm Beach show, and he decided to set up a booth. It was wild to see him there!

Mayor Baxter

I have a question that relates to something you mentioned. You talked about different entities doing training exercises here, and I wanted to bring up competitive shooting, which I enjoy. There aren’t many opportunities for it in the area, aside from a few local events. I was wondering if there’s ever been any discussion about a joint venture to create a shooting sports destination that could also serve as a training facility for the Palm Beach County Sheriff's officers, essentially a two-for-one benefit. Has this been explored before?

Anderson

We rarely do gun shows here because other locations don't follow our rules. The sheriff’s office would support it, though. I’d love to organize something unique, especially at the range you're mentioning. From a competitive standpoint, it would be a great idea to put it together here.

Mayor Baxter

I'm discussing the possibility of finding land to collaborate with the sheriff's office. The county manages all facilities, so we could create a space that boosts tourism in Palm Beach County while also serving as a state-of-the-art training facility for sheriff's officers. It seems like a win-win. Has anyone considered this?

Linley

We hosted a USA shooting competition at the county shooting sports park last year and again this year, albeit on a smaller scale. We've built a solid relationship with the national governing body of the sport and they have visited the Palm Beaches to explore collaboration. If we want to create an event, they would be one of our first calls. We can also look into available bidding opportunities.

Mayor Baxter

Is this a direction you guys are considering? I’d love to get more information. It seems like something that requires a motion to get started. The Palm Beach shooting complex has potential, but I'm also curious about any available indoor space for such activities. We often hear that there’s a need for an indoor facility for these types of events.

Anderson

It starts with stakeholders. If you could connect us with them, that would help. There's a shooting place on Southern Boulevard by the turnpike, on the right side.

Mayor Baxter

We need a proper shooting facility for training, as the current outdoor range is outdated. Safety is crucial, and having the right tools is essential. I envision a space that not only serves local needs but also attracts tourism. While a location in Corbett might pose hotel access challenges, I believe people would be willing to drive from nearby accommodations for such a facility and enhance their reasons to visit Palm Beach County.

Segarra

Participants or visitors know that these facilities aren't located in tourist areas or downtowns, so they must travel outside.

7. BOARD COMMENTS

Thompson

I want to thank Dave and Kathy for their hospitality today. A shout-out to the Sports Commission, George, James, and their team for a great first National Battle of the Bands event. The support from everyone was overwhelming, and we look forward to growing it next year.

And lastly, I’d like to recognize Jennifer for her leadership in organizing Palm Beach County Days. Thank you to all the teams who supported her efforts.

COMMENTS

No public comments.

Meeting adjourned at 11:06 A.M.

The next meeting will be on March 12, 2026.

*Attachment included.

4. CONSENT ITEMS

TO: Tourist Development Council

FROM:

Milton Segarra, President/CEO

DATE: February 27, 2026

RE: Discover The Palm Beaches Monthly Activity Report February 2026

This report provides an overview of Discover The Palm Beaches’ (DTPB) activities during February 2026, highlighting progress toward key TDC performance measures. It includes insights into lodging performance for January 2026, as well as notable trends across our owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights. Together, these metrics help illustrate the ongoing impact of our marketing and promotional efforts.

Overall lodging performance in January was up 12% in revenue driving by positive hotel performance. Room night demand was up 10% with hotels up 2.3% and alternative accommodations up 30%.

Demand across Florida was down 0.5%. Miami was up 2.6% and Ft. Lauderdale up 8.7%. RevPAR growth in The Palm Beaches ranked 4th, growing 12.9%. Ft. Lauderdale outpaced The Palm Beaches due to declining 2.7% in 2025 (The Palm Beaches grew 17% in 2025). Because The Palm Beaches saw significantly stronger growth in 2025, its growth rate in 2026 is projected to moderate relative to competing destinations.

Key Lodging Performance Numbers for January:

• Room demand

• Hotels: 473k (+2.4%)

• Alt. Lodging: 229k (+30%)

• Total Lodging: 702k (+10%)

• Room Night Revenue

• Hotels: $161M (+11%)

• Alt. Lodging: $30.5M (+17%)

• Total Lodging: $191.7M (+12%)

• Occupancy

• Hotels: 79.4% (+3.9%)

• Alt. Lodging: 71.4% (+18%)

• Total Lodging: 77.8% (+5.5%)

• Average Daily Rate (ADR)

• Hotels: $341 (+8.9%)

• Alt. Lodging: $288 (-15%)

• Total Lodging: $331 (+4.4%)

• Revenue per Available room (RevPAR)

• Hotels: $270 (+12.9%)

• Alt. Lodging: $205 (+0%)

• Total Lodging: $257 (+7.5%)

Discover The Palm Beaches

Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Discover The Palm Beaches Monthly Executive Dashboard

Discover The Palm Beaches Monthly

Executive Dashboard

Definitions:

Hotel Rooms The number of hotel rooms that are available on any day of the week. This number increases as new properties open.

Hotel Room Nights Available The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches.

Hotel Room Nights Sold The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches.

Shared Lodging is described as any accommodation other than typical hotels and resorts without front office staffing

Shared Lodging Rooms The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms.

Shared Lodging Room Nights (RNs) Sold The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches.

Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.

Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance.

Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR.

Total Lodging Revenue The number of room nights sold multiplied by the average daily rate (ADR)

12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality

Rolling 12 Months The sum of the current month and 11 preceding months. This is used to eliminate seasonality

Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches

Occupancy Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches

Rank The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle)

Website User The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Performance Measures - TDC

FISCALYEAR2024 - 2025

FISCALYEAR2025 - 2026

DTPB OBJECTIVES 2025 – 2026

Leisure/Consumer

• Generate 1,350,000,000 Advertising Impressions

• Generate 6,200,000 in Website Users (New Metric)

• Increase Consumer and Travel Industry database to 510,000

• Generate 300,000,000 Earned Media Impressions

• Generate 8,500,000 Social Engagements Meetings & Conventions

• Book 230,000 DTPB only room nights (Hotel Meetings Leads)

• Generate 55,000 Group Level Booked Room Nights Convention Center Shared

• Generate 42,000 Group Level Actual FY Room Night for Convention Center Shared

• Generate 100 participants in Destination Reviews

• Generate 100 Destination Site Participants

1,350M

6,200,000

February 2026

The following section is a monthly progress report on the Cultural Council’s FY26 Objectives and Performance Measures as detailed in our FY26 Cultural Tourism Marketing Plan1.

FY26 PERFORMANCE MEASURES & DASHBOARDS

1. Support Palm Beach County's tourism marketing program by serving as expert and advocate to the arts and cultural sector, and stewarding funds and strategies that attract key audiences.

2. Create unique cultural tourism opportunities to help brand the destination and drive visitation.

HIGHLIGHTS

3. Build programs that support the health and growth of the sector so that the arts continue to shine and demonstrate Palm Beach County is Florida’s Cultural Capital®.

4. Promote the Robert M. Montgomery, Jr. Building as a cultural destination and informational hub for the county.

1 The FY26 Cultural Tourism Marketing Plan is available to download at palmbeachculture.com/about

2 This figure was corrected to reflect the actual FYTD value following the discovery of a calculation error

3 This goal was incorrectly reported in monthly reports from Oct. 2025 through Jan. 2026 at 6,500.

HIGHLIGHTS

The following sections highlight the Cultural Council’s activities (organized by department) during February 2026, in relation to Objectives and Tactics detailed in our FY26 Cultural Tourism Marketing Plan.

MARKETING

• Cultural Tourism Advertising – The Winter Fly Market campaign continued to target national, drive, and local markets and the Palm Beach County Black Cultural Heritage Trail campaign targeted drive markets. Insertions included digital (Google and Meta) and traditional placements (print, TV and OOH).

• Co-Op Advertising – Print insertions appeared in Seabreeze Publication’s neighborhood newsletters; digital insertions included the Council’s Insider Access tourism email and paid social media posts; TV ads ran on South Florida PBS stations; and OOH insertions appeared at Palm Beach International Airport

• Sub-campaigns – Final concepts for the 2026 MOSAIC and Palm Beach County Open Studios sub-campaigns were approved. The FY26 Black Cultural Heritage Trail subcampaign included insertions through Google and Meta, while being supported organically through the Council’s owned marketing channels.

• Collaborations & Sponsorships – The Council sponsored the Lake Worth Beach Street Painting Festival and ArtiGras Fine Art Festival. The Council secured locally-based artist Kyle Lucks for a live-painting activation at The Cognizant Classic of The Palm Beaches.

• Custom Content – The refreshed Arts Guide for Sports Fans was distributed to sites participating in the 2026 Ultimate Weeks of Sport in The Palm Beaches.

• Cultural Activations – The giant Shades of Culture were installed at Artigras Fine Art Festival and at the Council’s Art & Wellness Space in support of the Lake Worth Beach Street Painting Festival’s new Art Yard activation The Art Yard featured cultural organizations and local creative professionals, and offered family-friendly activities, shaded seating, and a selfie spot courtesy of Discover. The seven recipients of the first cycle of the Bright Idea Sponsorship (Fall/Winter) are being monitored and supported. On February 6, over 35 guests attended the Lake Theatre Revival Series to watch The Wiz in collaboration with FLAVAR, a Palm Beach Countybased creative collective, and the Film & Television Commission.

• Interactive & Social Media – Blog and social media posts focused on events and experiences for visitors to enjoy during Black History Month A new accessibility and translation tool (ReciteMe) was activated on the Council’s website.

• Public Relations – The Council continues to work closely with Discover The Palm Beaches to support its national and regional PR efforts. Notably, the Council provided copies of Arts & Wellness In The Palm Beaches for distribution to editors and influencers at a media event hosted by Discover in Los Angeles. The Council also pitched story ideas to Visit Florida and two programs that appear on The Palm Beaches TV (What’s Poppin’ PBC and Fest Quest of The Palm Beaches).

HIGHLIGHTS

GRANTS

• Artist Innovation Fellowship approval at the TDC Board Meeting 2/19. All applicants notified on 2/19.

• Bright Idea Sponsorships (Spring/Summer) selection committee met on 2/13 and recommended 9 organizations for sponsorships of the total 19 applications received. One organization was selected in the marketing activation category, 4 organizations in special events/festivals and 4 for MOSAIC programming during the month of May. The Cultural Council approved the recommendations by the committee on 2/25. The TDC board will review for approval on 3/12.

• 3 grantee site visits (Bak Middle School of the Arts, Schoolhouse Children’s Museum, Norton Museum of Art)

ARTIST SERVICES

• Exhibition: Being Well, Well Being, February 6 – April 4

• Exhibition: Claudia Henao: El Dorado, February 6 – Mar 21

• Exhibition: Aureate, February 27 – April 11

COMMUNITY ENGAGEMENT

• ArtiGras Podcast – Two episodes of the ArtiGras Podcast were released in February featuring conversations with Palm Beach Opera General Director James Barbato and founder of Palm Beach Reggae Music and Arts Festival, Lloyd Stanbury. (The festival is a recipient of the Council’s Bright Ideas Sponsorship.)

• Professional Development – The Institute for Cultural Advancement’s 2025-2026 season continued with a workshop on A.I. Tools hosted by Caitlen Macia, CEO and Founder of BotQueen at Council headquarters, with 17 attendees present. This session built on skills taught by the host during a prior workshop.

• Arts & Wellness - During the Lake Worth Beach Street Painting Festival, the Council hired teaching artist/organization ArtsNest to host an hour and a half interactive activity in the Arts & Wellness Space, in which 76 children and families participated.

ADVOCACY

• Continued to monitor legislation and bills related to TDT funding and the DAC grants. Shared updates with the sector in an Advocacy Alert email. Part of a cohort of 19 Local Arts Agencies around the state that drafted a joint letter about the importance of state arts funding that was hand-delivered to key leadership in the House and Senate.

TO: Tourist Development Council, Board of Directors

FROM: Vicky Jackson, Associate VP of Grants

DATE: March 12, 2026

RE: Bright Idea Sponsorships Recommendations for FY 2026 Spring/Summer Cycle

The Cultural Council Board of Directors approved the recommendations of the Bright Idea Sponsorships selection committee on February 25, 2026. The Bright Idea Sponsorships program is funded by the Tourist Development Council and designed to encourage creative ideas that will engage and inspire visitors and residents. Annual sponsorships are available in two cycles and provide funding for marketing activations, large events or new festivals, and special programming related to MOSAIC, The Palm Beaches’ signature month of arts and culture in May. The Cultural Council administers and manages all contracts for the Bright Ideas Sponsorship program.

Below are the selection committee’s recommendations for the FY2026 Spring/Summer cycle of the Bright Ideas Sponsorship program. The committee met on February 13, 2026, and members included:

• Emanuel Perry, Executive Director, Tourist Development Council

• Davicka Thompson, Board Member, Tourist Development Council and Cultural Council for Palm Beach County

• Dave Lawrence, President & CEO, Cultural Council for Palm Beach County

• Jennifer Sullivan, Senior Vice President, Cultural Council for Palm Beach County

• Lauren Perry, AVP of Marketing & Cultural Tourism, Cultural Council for Palm Beach County

• Nick Murray, Director of Marketing, Content & Special Publications, Cultural Council for Palm Beach County

• Vicky Jackson, AVP of Grants, Cultural Council for Palm Beach County

• Deborah Crank, Grants Compliance Specialist, Cultural Council for Palm Beach County

• Julian Crewe, Grants Assistant, Cultural Council for Palm Beach County

• Alex Alfred, AVP of Community Engagement and Advancement

Sports Tourism Forecast

FY 26 - Spring Report (March & April)

The Sports Commission’s spring event portfolio (March and April) highlights Palm Beach County’s position as one of Florida’s premier large-market sports destinations. Over the two-month period, the Sports Commission will host 46 regional, national, and international events, collectively projected to generate 121,359 hotel room nights. These 46 events include several of the county’s largest sports tourism assets, such as the Winter Equestrian Festival, Cognizant Classic in The Palm Beaches, James Hardie Pro Football Invitational, MLB Spring Training, and the Spartan Race. In addition, a wide range of amateur and youth sports events will contribute to a substantial tourism impact. Key partnerships for amateur and youth sports include USA Gymnastics, the Amateur Athletic Union (AAU), 7v7 Pro-Am Challenge, USA BMX, the Florida State Golf Association, the Florida Youth Soccer Association, the Hurricane Junior Golf Tour (HJGT), US Amateur Basketball, the International Tennis Federation, The Pro Tour, and others.

Collectively, the March–April sports event portfolio is projected to produce $43.2 million in hotel revenue and $2.6 million in bed tax collections, reinforcing the essential role sports tourism plays in Palm Beach County’s economy. This strong spring calendar of sports also enhances the quality of life for residents by fostering community engagement, offering family-friendly entertainment, and promoting active, healthy lifestyle

Palm Beach County Sports Commission

Sports Tourism Forecast

March 1-April 30, 2026

Palm Beach County Sports Commission

Sports Tourism Forecast

Palm Beach County Sports Commission Sports Tourism Forecast

Palm Beach County Sports Commission Sports Tourism Forecast

March 1-April 30, 2026

Events & Operations

Event Support

Governor’s Baseball Dinner

 Finalize all details with CACTI Park of the Palm Beaches and the Florida Sports Foundation to host the annual kickoff for the Florida Grapefruit League

 Work with Caribbean Baseball Organization to secure MLB alums to attend the event and participate in enhancements

 Work with the Miracle League of Palm Beach County and Okeeheelee Baseball to provide youth baseball activations on the field

 Secure MC to manage the event, and work with him on script, timing, etc.

 Finalize all details with caterer for event

 Work with TGL for Sunday eventing welcome private event

NCAA Division II Women’s Golf National Championship

 Work with NCAA Committee on Welcome Reception at PGA National Resort

 Work with Volunteer Coordinators on recruitment and assignment of Volunteers to assist the event

 Secure local meteorologist to assist with weather tracking during tournament

 Finalize details with hotel for coaches meeting

• Sunshine State Open

Finalizing Contract Obligations

• World Wake Association World Championships

• Prospect Wire Florida Fall Classic

• Prospect Select Fall World Series

• Perfect Game Summer Series

• Columbus Day Discovery Showdown

• World Comes to the Palm Beaches

• Perfect Game WWBA World Championship

• USTA Columbus Day Open

• Hardball 360 Fall Classic

• Men’s Senior Baseball League Fall Classic

• International Rush Cup

• 2025 FuelTech Hydrodrags Nationals/World Championships

• Equestrian Holiday and Horses Circuit

• “Little Mo” Internationals in Florida

• Battle Youth National Championship

• U.S Polo Assn. Palm Beaches Marathon

• Holiday Basketball Classic in the Palm Beaches

• Winter Equestrian Festival

• Paradise Puck Series

• US Kids Golf Holiday Classic

• Florida Premier Invite

• Florida Rush

• Florida Exposure Cup

• TGL Presented by SoFi

• Gauntlet of Polo

• Junior Tour Powered by Under Armour Winter National Championship

• East Coast Championships SoFlo Nationals

• CG Invitational

• Wellington Soccer Shootout

• Les Grandes Dames USTA Senior Women's Tennis Tournament

• James Hardie Pro Football Hall of Fame Invitational

• Palm Beaches Spartan Sprint Weekend

• Men’s Eastern National Championships

• First Responder Games

• PGA Works Collegiate Championships

• Singer Island Beach Polo

• Palm Beach Gardens Spring Classic

• Muck Masters Bass Classic

• Play at the Plate Spring Training

• “Little Mo” East Regionals

• NPC Florida Grand Prix

• YellowTennisBall.com Jr. Championships

• Sunshine Summer Kick-Off

SPORTS TOURISM EVENT CALENDAR

March 2026

Bill Bone Ultimate Pursuit Race

Date: March 1, 2026

Sport: Cycling

Venue: West Palm Beach

James Hardie Pro Football Hall of Fame Invitational (PGA Tour Championship)

Date: March 6-8, 2026

Sport: Golf

Venue: The Old Course at Broken Sound

Statewide Amateur Hockey of Florida (SAHOF) State Championships

Date: March 6-8, 2026

Sport: Hockey

Venue: Palm Beach Skate Zone

USA BMX Gold Cup

Date: March 7, 2026

Sport: BMX

Venue: Okeeheelee BMX

Florida State Youth Soccer Association (FYSA) Palm Beach Gardens Classic

Date: March 7-9, 2026

Sport: Soccer

Venue: The Gardens North County District Park & PGA National Park

United States Amateur Basketball (USAB) Wellington March Madness

Date: March 7-8, 2026

Sport: Basketball

Venue: Multiple gymnasiums throughout Palm Beach County

Keiser Kup

Date: March 9-11, 2026

Sport: Golf

Venue: Okeeheelee Golf Course

Florida Interscholastic Cycling League (FICL) Race Circuit

Date: March 13-15, 2026

Sport: Cycling

Venue: Dyer Park

Florida Sports League Soccer Series 3v3 Live- Royal Palm Beach

Date: March 14, 2026

Sport: Soccer

Venue: Seminole Palms Park

Hurricane Junior Golf Tour Lake Worth Junior Open at Fountains

Date: March 14-15, 2026

Sport: Golf

Venue: The Fountains County Club

World Pickleball Open

Date: March 14-15, 2026

Sport: Pickleball

Venue: Patch Reef Park

Hurricane Junior Golf Tournament (HJGT) Lake Worth Junior Open at Fountains

Date: March 14-15, 2026

Sport: Golf

Venue: The Fountains County Club

Palm Beach County Sports Hall of Fame

Date: March 15, 2026

Sport: Multi-sport

Venue: Palm Beach Kennel Club

US Amateur Basketball – Hoop Culture Showcase Series

Date: March 16, 2026

Sport: Basketball

Venue: Wellington Sports Academy

2026 7v7 Sandlot Pro-Am Challenge

Date: March 20-22, 2026

Sport: Football

Venue: Village Park

Allstar Cheerleading – Sunshine Challenge

Date: March 21, 2026

Sport: Cheerleading

Venue: Palm Beach County Convention Center

Palm Beaches Spartan Sprint Weekend

Date: March 28-29, 2026

Sport: Endurance Sports

Venue: Burt Aaronson South County Regional Park

MADE Hoops - South Florida Clash

Date: March 28-29, 2026

Sport: Basketball

Venue: Wellington Sports Academy

Sports-Development

Sports Development Executive Summary

The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY26.

Event Bids & Development

A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted for FY 26 and beyond, and below is a breakdown of the development efforts over the past month:

• Governor’s Baseball Dinner

o February 16, 2026

o 100 Projected Room Nights

o 272 Participants

o CACTI Park of the Palm Beaches

• Palm Beach Spartan Sprint Weekend

o March 28-29,2026

o 4,131 Projected Room Nights

o 6,000 Participants

o Burt Aaronson South County Regional Park

• Achieve University Palm Beach Costal Classic

o May 29th – 31st, 2026

o 70 Teams

o 700 Participants

o 1000 Projected Room Nights

o Wellington Sports Academy

• Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp - Palm Beach Gardens

o June 1 - June 7, 2026

o 2,500 Projected Room Nights

o 100 Participants

o Gardens North County District Park

• Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp –Florida Atlantic University

o June 14 - July 7, 2026

o 2,500 Projected Room Nights

o 100 Participants

o Gardens North County District Park

• Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp - Palm Beach Gardens

o June 14 - July 7, 2026

o 1,000 Projected Room Nights

o 100 Participants

o Gardens North County District Park

• Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp –

Wellington

o June 14 - July 7, 2026

o 2,500 Projected Room Nights

o 100 Participants

o National Polo Center

• Fédération Internationale de Football Association (FIFA) World Cup Team Base Camp –Wellington

o June 14 - July 7, 2026

o 2,500 Projected Room Nights

o 100 Participants

o National Polo Center

• Florida Sports Foundation Summit

o June 15-18, 2026

o 500 Projected Room Nights

o 200 Participants

o TBD

• RedPadel 750

o October 9-11, 2026

o 500 Projected Room Nights

o 250 Participants

o XCEL Padel West Palm

• Baby Grande Golf

o January 1, 2027

o 1,500 Projected Room Nights

o 250 Participants

o PGA National Resort

• Michigan PGA Florida Pro Am

o January 29 - February 1, 2027

o 400 Projected Room Nights

o 130 Participants

o PGA National Resort

• AFIA

o June 1-7, 2027

o 2,500 Projected Room Nights

o 1,000 Participants

o Lynn University

• AJGA Rolex Girls Junior Championships

o June 14 - June 17, 2027

o 350 Projected Room Nights

o 72 Participants

o The Loxahatchee Club

• Banana Ball World Tour

o July 19, 2027

o 5,000 Projected Room Nights

o 85 Participants

o CACTI Park of the Palm Beaches

• Weekend Hockey- MLK on the Beach

o January 14-16, 2028

o 1,000 Projected Room Nights

o 810 Participants

o Palm Beach Ice Works & Palm Beach Gardens IcePlex

Event Site Visits

When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 26, and below is a breakdown of site visits conducted over the past month:

• February 9th, 2026 – Florida Sports Foundation – Governor’s Baseball Dinner– CACTI Park of The Palm Beaches

• February 12th, 2026 – XCEL Padel – The RedPadel 750 – XCEL Padel West Palm Beach

• February 13th, 2026 – USA Woman’s Catchball – USA Catchball Nationals – Wellington Sports Academy

2026 Governors Baseball Dinner at Cacti Park of the Palm Beaches

The Palm Beach County Sports Commission, in strategic partnership with the Florida Sports Foundation, proudly hosted the 2026 Governor’s Baseball Dinner on February 16 at CACTI Park of the Palm Beaches. This statewide activation not only celebrated the legacy and economic impact of baseball in Florida but also reinforced Palm Beach County’s position as a premier host destination for high-profile sporting events.

Through collaboration with our sister sports commissions across the state, the event drew stakeholders, corporate partners, and baseball enthusiasts from multiple Florida markets, generating valuable overnight visitation and measurable room night production for Palm Beach County. The coordinated effort between state and local partners exemplified how unified sports tourism strategy drives economic return while elevating Florida’s brand as a baseball capital.

As part of the broader development initiative, two youth clinics were conducted in partnership with Okeeheelee Baseball and Miracle League of the Palm Beaches, creating meaningful community engagement while enhancing the event’s overall impact footprint. Governor Ron DeSantis participated in the clinics and delivered remarks reinforcing the role of sports as both an economic engine and a platform for youth development.

The evening dinner program featured iconic Major League Baseball alumni including Roger Clemens, Ozzie Smith, Johnny Damon, Johnny Bench, and Rick Ankiel, whose presence amplified the event’s statewide draw and tourism value.

County leadership, including Mayor Sara Baxter, joined business leaders and state officials in demonstrating unified support. The 2026 Governor’s Baseball Dinner serves as a model for how partnership between the Palm Beach County Sports Commission, the Florida Sports Foundation, and Florida’s statewide sports network can generate tourism impact, room nights, and long-term economic development opportunities through sport.

Weekend Hockey- President’s Day on the Beach

As youth hockey continues to grow in South Florida, Palm Beach County welcomed back Weekend Hockey’s President’s Day on the Beach for the fourth consecutive year. Weekend Hockey tournaments have expanded significantly over the past few years and have become some of the largest ice hockey events in Palm Beach County. The second-largest event in terms of room nights that the Palm Beach County Sports Commission (PBCSC) hosted, only behind Florida Rush. As PBCSC awaits the final room night numbers, President’s Day on the Beach is projected to attract 82 youth hockey teams, 1,476 participants, more than 3,000 spectators, and approximately 1,500 room nights.

Due to the large number of teams, Weekend Hockey utilizes ice rinks in both Palm Beach County and Broward County. The venues include Palm Beach Skate Zone (three sheets of ice), Florida Panthers Ice Den (three sheets of ice), and Baptist Health IcePlex (two sheets of ice). PBCSC hosts two Weekend Hockey tournaments each year: President’s Day on the Beach and Veterans Day on the Beach.

Weekend Hockey is also looking to expand in 2027 with the addition of the Palm Beach Gardens Iceplex (two sheets of ice), which is expected to open by the end of 2026. The expansion will also include the use of Palm Beach Ice Works (one sheet of ice) and Boca Ice & Fine Arts Center (two sheets of ice). These additions will allow more teams to participate and will encourage more teams to stay in Palm Beach County rather than Broward County. With the added facilities, both events could approach 2,000 room nights. In addition, once the Palm Beach Gardens Iceplex opens, Weekend Hockey plans to bring its MLK on the Beach tournament to Palm Beach County in 2028. This expansion will further elevate youth ice hockey in the region.

Beyond the rink, the location adds an entirely different dimension to the tournament experience. While much of the country remains in winter, Palm Beach County offers warm weather, sunshine, and beautiful beaches, allowing families to turn the event into a mini vacation. Teams often use downtime between games for beach outings, team dinners, or poolside relaxation, strengthening team chemistry and creating lasting memories. Weekend Hockey tournaments provide a meaningful economic boost to Palm Beach County by driving significant sports tourism during a peak travel window. With teams traveling statewide, nationally, and even internationally, the events fill local hotels for multiple nights, generating strong occupancy rates, increasing lodging revenue, and supporting restaurants and other local businesses. Beyond direct spending, these tournaments strengthen Palm Beach County’s reputation as a premier sports destination.

Palm Beach County Sports Commission Bid Calendar

October 1, 2025 - September 30, 2026

Palm Beach County Sports Commission Bid Calendar

October 1, 2025 - September 30, 2026

Palm Beach County Sports Commission Bid Calendar

October 1, 2025 - September 30, 2026

Palm Beach County Sports Commission

Palm Beach County Sports Commission Site Visits with Event Rights Holders

The Ultimate Weeks of Sport In The Palm Beaches

The Palm Beach County Sports Commission successfully delivered the Ultimate Weeks of Sport in The Palm Beaches, a multi-week initiative that showcased the destination’s depth and diversity of sporting events. Spanning youth, amateur, and elite competitions, the campaign highlighted the county’s world-class venues, hospitality infrastructure, and vibrant fan experiences, reinforcing The Palm Beaches as a premier sports tourism destination.

To amplify reach and maximize impact, the Sports Commission collaborated closely with its sister agencies, aligning marketing, communications, and digital outreach efforts under a unified campaign strategy. Through coordinated storytelling, cross-promotional assets, and integrated media placements, the partnership ensured consistent messaging across audiences while driving visitation and community engagement.

The Ultimate Weeks of Sport not only celebrated the region’s dynamic sports calendar but also demonstrated the power of inter-agency collaboration in elevating brand visibility, generating economic impact, and strengthening Palm Beach County’s reputation on both a national and international stage.

Palm Beach County Sports Commission Hosted The Governors Baseball Dinner

The Palm Beach County Sports Commission proudly partnered with the Florida Sports Foundation to host the 2026 Governor’s Baseball Dinner on February 16 at CACTI Park of the Palm Beaches, celebrating the impact of baseball across Florida while bringing together community leaders, youth athletes, and legends of the game.

As part of the day’s activities, two youth clinics were conducted in collaboration with Okeeheelee Baseball and Miracle League of the Palm Beaches, providing young players the opportunity to learn fundamentals and gain inspiration from some of baseball’s most recognizable figures. Florida Governor Ron DeSantis participated in the clinics alongside the athletes, later delivering opening remarks that underscored the importance of sports in building community and supporting youth development.

The evening program featured appearances from Major League Baseball alumni and icons, including Roger Clemens, Ozzie Smith, Johnny Damon, Johnny Bench, Rick Ankiel, and many others whose presence elevated the celebration and connected generations of fans.

Several county leaders attended, including Palm Beach County Mayor Sara Baxter, who addressed guests during the dinner presentation. The event highlighted the power of partnership, showcasing how collaboration between state and local organizations can create memorable experiences while reinforcing Palm Beach County’s role as a premier destination for baseball and major sporting events.

Promoting The Palm Beaches As A Premiere Soccer Destination

The Palm Beach County Sports Commission has continued to elevate The Palm Beaches as a world-class destination for elite soccer, leveraging premier facilities, ideal winter weather, and a proven event operations framework to attract top professional clubs. In February alone, the destination welcomed five Major League Soccer teams for preseason training camps, including the Chicago Fire FC, Sporting Kansas City, Nashville SC, Colorado Rapids, and Columbus Crew.

Hosting multiple MLS organizations within a single training window underscores the county’s growing reputation as a high-performance environment capable of meeting the operational, medical, and competitive needs of professional teams. These camps not only generate significant economic impact but also strengthen the region’s soccer infrastructure, partnerships, and global visibility, all key components in building a robust and credible soccer résumé.

This momentum arrives at a pivotal moment as international attention turns toward the sport ahead of this summer’s global competitions. By successfully accommodating elite clubs and delivering seamless training experiences, The Palm Beaches are positioning themselves as a trusted host for the world’s game. The continued investment in facilities and relationships is already paying dividends, as the destination prepares to welcome multiple national team base camps, further cementing its role on the international soccer stage and reinforcing its standing as a premier hub for the sport in North America.

Palm Beach County Rise & Shine Ad Campaign

The Palm Beach County Sports Commission has launched its dynamic “In The Palm Beaches We Rise and Shine” PR campaign, positioning the destination as a place where events, athletes, and experiences stand out above the competition. The initiative highlights the region’s premier venues, ideal climate, and unmatched hospitality, reinforcing its reputation as a leading sports tourism hub.

The campaign has already been prominently featured across major events, including the The Cognizant Classic in The Palm Beaches, Winter Equestrian Festival, James Hardie Pro Football Hall of Fame Invitational, and the Governor’s Baseball Dinner, as well as the Florida Spring Training Guide.

Through consistent branding and storytelling, the campaign continues to elevate visibility, attract events, and showcase The Palm Beaches as a destination where sports truly shine

Cognizant Classic In The Palm Beaches

The Palm Beach County Sports Commission executed a comprehensive brand activation at the Cognizant Classic in The Palm Beaches, deploying a wide range of high-impact assets designed to maximize visibility and reinforce the destination’s sports tourism leadership.

On-site integrations included prominent spectator guide advertisements, branded bridge and hospitality signage, and fan-facing charging stations that provided both utility and brand exposure throughout tournament week. These touchpoints ensured consistent engagement with attendees while elevating the Sports Commission’s presence across key spectator environments.

In a historic milestone for the organization, the campaign also featured television commercial placements for the first time, with spots airing nationally on the Golf Channel and NBC Sports. This broadcast exposure significantly expanded reach beyond the venue, showcasing The Palm Beaches to a national audience and marking a major step forward in the Commission’s integrated marketing strategy.

Central Palm Beach Chamber Equestrian Luncheon

Executive Director George Linley represented the Palm Beach County Sports Commission at a recent Central Palm Beach Chamber event, participating in a featured panel discussion focused on the future of the equestrian industry in Palm Beach County. The discussion brought together key leaders whose organizations shape the global equestrian landscape, including Murray Kessler of Wellington International and Michael Prince of USPA Global.

The panel provided valuable insight into the economic impact, international reach, and continued growth trajectory of the equestrian sector, particularly in Wellington and throughout The Palm Beaches. As one of the county’s most significant sports tourism drivers, the equestrian industry generates substantial visitation, seasonal residency, and global media exposure. Linley highlighted the Sports Commission’s role in supporting major events, strengthening strategic partnerships, and leveraging marketing initiatives to position Palm Beach County as the premier equestrian destination in North America.

In addition, Linley emphasized how the Palm Beach County Sports Commission strategically leverages the county’s premier equestrian venues as flexible, multi-purpose assets capable of hosting far more than traditional horse sport competitions. Facilities throughout Wellington offer expansive field space, robust infrastructure, and event-ready amenities that can be adapted for large-scale sporting events requiring multiple competition fields, vendor villages, athlete compounds, and spectator areas. The Sports Commission actively markets these venues to national governing bodies and event rights holders seeking turnkey environments for championships, invitationals, and emerging sports properties, further maximizing facility utilization and driving incremental economic impact for Palm Beach County.

The conversation emphasized innovation, infrastructure investment, and brand expansion as key pillars for sustaining long-term growth. Linley reinforced the importance of collaboration between public and private stakeholders to ensure the industry continues to thrive and deliver meaningful economic impact to the region.

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Newsletter of the Palm Beach County Film and Television Commission | March 2026

IN THIS ISSUE

RECORD-BREAKING YEAR FOR PRODUCTION IN PBC

The Palm Beach County Film & Television Commission tracked more than $260M in production spend during 2025, a 3% increase over the previous year and the fourth consecutive year of record-breaking performance. The number of total productions tracked increased 2% year-over-year, while production activity generated more than 20,000 hotel room nights and nearly 10,000 production days across Palm Beach County (PBC). This past year saw an exciting mix of high-profile projects, including the closing scene of Netflix’s crime thriller The Rip, featuring Matt Damon and Ben Affleck. The streaming giant also chose The Palm Beaches for its reality series Members Only: Palm Beach, which was shot entirely throughout the County. Meanwhile Amazon filmed portions of the Melania documentary in PBC.

Other unscripted shows like Conservation Nation w/ Jeff Corwin (ABC), and House Hunters (HGTV), all filmed throughout The Palm Beaches. In addition, Mr. Beast came to PBC on three separate occasions last year to capture content for YouTube’s largest channel with over 400M subscribers. These projects highlight the region’s appeal to major studios, TV networks and streaming platforms as an ideal production destination. Brands like Adidas, New Balance, and American Outfitters all filmed The Palm Beaches, while Sports Illustrated chose our backdrops for their 2025 swimsuit edition. Meanwhile, commercials for major brands like Gilette, and DraftKings found their scenes in The Palm Beaches, along with a commercial for RO featuring Serena Williams and a commercial for TMG South Med featuring Sylvester Stallone. In addition to visiting productions, 2025’s remarkable year was supported by the 150+ production-related companies that call Palm Beach County home. Read the full press release on our website, pbfilm.com/press-releases

PALM ROYALE’S VINTAGE VIBES

Palm Beach County steps into the national spotlight as the setting for Dick’s Sporting Goods Spring 2026 Youth Campaign, featured prominently across the brand’s Kids, Boys and Girls homepages online. This kids photoshoot was captured in downtown West Palm Beach and at South County Regional Park in Boca Raton. In West Palm Beach, sleek architectural lines and sunlit walkways delivered a bold, modern aesthetic.

At South County Regional Park, energetic outdoor scenes highlighted confident, athletic movement and a sporty, active lifestyle. From vibrant urban environments to expansive recreational spaces, The Palm Beaches provided the perfect stage for a nationally visible campaign now front and center on Dick’s Sporting Goods’ website.

Smoke and swagger were on full display when Palm Beach County chef Matt Abdoo faced off against Bobby Flay on Food Network’s Beat Bobby Flay and claimed a unanimous victory. The co-owner of Pig Beach BBQ brought West Palm Beach flavor to the national stage, winning with peach and habanero glazed pork chops served alongside vinegar pepper slaw and crispy onions. Fans gathered at Pig Beach BBQ for a spirited watch party to celebrate the episode airing. The Film Commission’s Director of Operations Alberto “AJ” Jordat, and Kitty Lundan, Host of What’s Poppin’ PBC? were among those cheering him on. A frequent guest chef on NBC’s TODAY and guest judge on Food Network favorites including The Kitchen Battle of the Brothers, Chef Abdoo continues to showcase Palm Beach County’s culinary talent to audiences nationwide.

RJ DECKER PREMIERES MARCH 3 ON ABC

ABC’s new drama RJ Decker chose The Palm Beaches to film its opening scene, featuring the striking exterior of the Palm Beach County Courthouse to help establish the series’ Fort Lauderdale setting. Producers found the distinct architectural presence they needed right here in Palm Beach County, along with a residential neighborhood in the City of West Palm Beach that also served as a filming location. The seamless one day shoot was made possible through strong collaboration with the Palm Beach County Administration and the City of West Palm Beach. Beyond its on screen impact, the production generated meaningful local economic activity, employing more than 100 South Florida cast and crew members and supporting small businesses. From iconic architecture to a skilled workforce, The Palm Beaches once again proved it’s production ready at every level. RJ Decker premieres March 3 at 10p.m. on ABC and streams the next day on Hulu.

SOUNDSTAGES

EYEWEAR SELECTS BOCA RATON

A commercial still photography shoot for Now Optics brought production to Boca Raton’s Patch Reef Park, where talent modeled Shaquille O’Neal eyewear in an active outdoor setting. The campaign captured athletes in motion, highlighting the performance, durability, and versatility of the brand against Palm BeachCounty’s natural backdrop.

Photographed by Debbie Rotman Photography, the shoot made the most of the park’s open green space and bright south Florida light, creating dynamic visuals that aligned with the campaign’s energetic tone. The authentic, lifestyle driven setting reinforced the strength and everyday wearability of the eyewear collection. Commercial productions like this continue to showcase Palm Beach County as a go to destination for advertising and branded content, offering diverse locations, year round sunshine, and a streamlined permitting process that keeps projects moving efficiently.

Palm Beach County continues to welcome productions with confidence, supported by a growing and reliable infrastructure that carries projects from prep to wrap. The County is home to 11 studio facilities, including KO-MAR Productions, ASK Media Productions, and G-Star Studios, along with 5 additional soundstages and 3 recording studios offering turnkey solutions. From commercials and branded content to television series, digital media, and feature films, local studios provide the flexibility and technical expertise today’s creators demand. Whether delivering soundstage builds or post production services, these partners bring professionalism and efficiency at every stage. More than facilities, they are strategic drivers of the region’s creative economy, reinforcing ThePalmBeaches as a destination built for scale, innovation, and long term growth.

Rebecca Minkoff’s Spring handbag collection brought high fashion to some of Palm Beach County’s most iconic and visually striking locations. The campaign filmed at Coral Cove Park, downtown West Palm Beach, Sanborn Square, and throughout Boca Raton, capturing a dynamic blend of shoreline elegance and vibrant city energy. From sweeping ocean views to charming downtown streetscapes, each setting provided a distinctive backdrop that elevated the collection’s fresh, modern aesthetic. The range of coastal and urban environments allowed the creative team to achieve multiple looks and moods within one seamless destination. The production was permitted by the Palm Beach County Film & Television Commission, ensuring a smooth, coordinated, and efficient process from arrival through final wrap.

South Florida PBS welcomed a full house for a screening of On the Town in The Palm Beaches with Frank Licari, featuring the newest episode, Soundtrack of The Palm Beaches. The evening was a celebration of the region’s music and media community, spotlighting artists, venues, and cultural leaders who help define the area’s dynamic sound. The program highlighted standout institutions including the Kravis Center for the Performing Arts, Sunset Lounge, Bamboo Room, North Palm Beach Symphony, and 561 Music Studio, each playing a vital role in shaping Palm Beach County’s rich and diverse music scene. Guests enjoyed a lively prescreening reception with live music and light bites, creating an energetic atmosphere ahead of the premiere. Following the episode, attendees were treated to an exclusive preview of Titanic: An Immersive Voyage, South Florida PBS’s newest large scale immersive experience, rounding out an evening that celebrated storytelling through sound and spectacle. Watch full episodes of this show on thepalmbeaches.tv.

SEA TURTLE NESTING SEASON

Each year from March 1 through October 31, Palm Beach County’s filmfriendly beaches welcome loggerhead, green, and leatherback sea turtles as they come ashore to nest. This extraordinary season often overlaps with coastal filming, making awareness and protection essential. During nesting season, the State of Florida enforces guidelines for both film crews and the public. These include no lights on the beach before sunrise or after sunset, no heavy equipment on the sand, and no sand disturbance deeper than six inches. These measures help protect nesting mothers and hatchlings as they journey to and from the ocean. The Film and Television Commission partners with Palm Beach County’s Environmental Resource Management team to balance production with conservation. By following established protocols and supporting monitoring efforts, we help safeguard this natural tradition for generations to come. Learn more on our website.

RHYTHM MEETS THE REEL

The rhythm of reggae and the magic of storytelling come together at the inaugural Palm Beach Reggae Music & Arts Festival, a multicultural celebration taking over Old School Square in DelrayBeach March 20–22.

The festival honors reggae’s global legacy while creating a space for filmmakers and cultural visionaries. Presented by Spady Cultural Heritage Museum, the event blends performances, immersive art, and film screenings that highlight reggae’s worldwide influence. “Palm Beach County is home to several pioneers who helped shape reggae’s global reach, making it a fitting home for this festival,” said festival director Lloyd Stanbury

Festivalgoers will see powerful cinema, including films showcased at Tribeca and the Toronto International Film Festival. Opening night features Inna De Yard: The Soul of Jamaica a portrait of reggae legends. The festival closes with the awardwinning Play It Loud! How Toronto Got Soul , recognized at festivals such as the PanAfricanFilmFestival.

MARCH

The Palm Beach International Boat Show returns to downtown West Palm Beach March 25-29, 2026, bringing one of the marine industry’s most anticipated events back to the waterfront. The show draws thousands of visitors and features hundreds of vessels, from inflatables to superyachts, along with the latest in marine technology and luxury lifestyle exhibits. The event generates significant economic impact for local hotels, restaurants, and businesses while reinforcing Palm Beach County’s global reputation as a premier yachting destination. Adding to the excitement and coming soon to The Palm Beaches TV, Making Waves in The Palm Beaches, hosted by Alyssa Freeman, Executive Director of the Marine Industries Association of Palm Beach County, spotlights the innovation and impact behind the region’s thriving marine industry.

INVEST: SPOTLIGHT ON EMANUEL PERRY

In a recent interview with Invest Emanuel Perry, Executive Director of the Tourist Development Council of Palm Beach County, outlined the strategic priorities shaping the future of the destination. He emphasized that thoughtful growth, strong community engagement, and continued infrastructure investment are key to sustaining Palm Beach County’s momentum as a premier tourism hub. Perry shared that the County has begun developing a 20 year tourism master plan, a comprehensive roadmap that will guide commissioners and stakeholders in managing long term growth. The plan, supported by a steering committee that includes FTC Commissioner Michelle Hillery, focuses on enhancing visitor experiences, supporting local businesses, strengthening cultural and recreational assets, and ensuring expansion aligns with residents’ needs. By taking a forward looking approach, the County aims to balance opportunity with stewardship, positioning the destination for continued success in an increasingly competitive global tourism landscape.

ADVENTURE WITH WEBISODES YOU’LL WANT TO WATCH, LIVE AND SHARE!

This month, PBTV NOW host Theo Dorsey explores Jupiter and Juno Beach with two guest co-hosts. In Eco Adventures, Kylie Ariotti from Palm Beach County’s Department of Environmental Resources Management shares how they protect natural spaces while encouraging residents and visitors to enjoy them. Audrey Padgett from Loggerhead Marinelife Center, dives into sea turtle life and the regions title “Sea Turtle Capital of Florida”. Then there are flavorful food finds and the thrill seeking fun of the Lost In series, where host DJ BBQ’s flyboarding inspires viewers to get into the water. With set jetting on the rise, the channel taps into a new way of choosing travel destinations based on what viewers see on screen. PBTV’s shareable, scroll stopping webisodes continue to inspire more than 14,000 subscribers to explore The Palm Beaches. Subscribe to catch new episodes every Tuesday at noon, only on YouTube.

FILM FLASHBACK: THE COMEDIAN (2016)

Hollywood stars Robert De Niro, Leslie Mann, Edie Falco, and Danny DeVito brought major production activity to South Florida in 2016 while filming key scenes for The Comedian. Directed by Taylor Hackford, the drama comedy follows an aging comic as he attempts to reinvent his career and reconnect with audiences. The film marked a return to Palm Beach County for Hackford, who previously directed Parker locally. While principal photography took place in New York, the production scouted waterfront properties and apartments along the coastline and hired local crew for several shoot days. A comedy trade show scene was filmed at the Palm Beach County Convention Center in West Palm Beach, with flashback sitcom scenes shot at PBS/WXEL Studios in Boynton Beach. Additional interior and exterior scenes were captured at Seagate Manor Condominiums in Delray Beach, highlighting the County’s on screen versatility.

LOCATION SPOTLIGHT:

FILM FRIENDLY GOLF COURSES

Palm Beach County golf delivers a massive mix of championship visual variety, making it attractive for film, commercial, and branded content productions, especially during peak tournament season. Courses near sanctioned events offer sought after backdrops for endorsement driven shoots and sports focused storytelling.

PGA National Resort anchors the region as host of the Cognizant Classic in The Palm Beaches February 2nd through March 1 featuring iconic fairways and dramatic water elements and a broadcast ready reputation that translates seamlessly on camera. Its refined architecture and tournament history make it a natural choice for high profile productions.

Nearby in Palm Beach Gardens, Sandhill Crane Golf Club provides a film friendly, City owned 36 hole facility with diverse course looks and practical crew access, ideal for lifestyle and fast paced shoots.

Belgrove Resort’s Dutchman’s Pipe course pairs redesigned fairways and mature banyan trees with clean, modern lines, creating fresh options for commercial and lifestyle productions. Find more film friendly golf courses in the FTC’s database

Florida students set a new participation record in the 31st Annual Palm Beaches Student Showcase of Films, with 636 entries submitted from 95 high schools and colleges across the state. The milestone reflects growing engagement from emerging filmmakers and reinforces the program’s reputation as Florida’s largest statewide student film competition and live award show.

With submissions closed, the competition advances to the judging phase, where 47 industry pros from across the US will evaluate the entries. Including: Academy and Golden Globe nominated filmmaker Theodore Melfi, multi platinum recording artist and actor Vanilla Ice, digital art pioneer Laurence Gartel, executive producer and action actor Bruce J. Soscia Sr., award winning producer and educator Dr. Alicia Haywood, independent filmmaker Dominic Gianetti, producer and production manager EK Keratsis, and filmmaker Gilbert Khoury, along with other respected industry artists and leaders.

Finalists will be celebrated at the live awards ceremony on May 1, 2026, hosted by awardwinning actor, writer and comedian, Frank Licari, honoring creative excellence while helping build Florida’s future film and media workforce. For a full list of judges visit: pbfilm.com/judges-panel

Production Activity Report

For January 2026

Variance Explanations

To begin the new year, the FTC refined its rolling list of local production companies on which estimated numbers are based on throughout the year before being confirmed and ratified during the year-end production surveys. The list decreased from 21 companies in 2025 to 16 in 2026, with 10 companies returning and six new additions. Companies were removed due to closure or lack of recent reporting, strengthening our baseline. New high-impact additions include locally headquartered Newsmax Media and TMRW Sports Group, owner of TGL, reinforcing long-term and sustainable production in PBC.

Percentage change variances of ± 10% in performance statistics are explained in this section.

1.Production Revenue: The 26% increase in Production Revenue is primarily driven by the addition of Newsmax and TGL into our rolling numbers for YTD 2026. Together, these two companies accounted for 42% of total production revenue recorded this month, substantially elevating overall performance in this category and resetting the baseline at a higher level as we move into the new year. This growth underscores the impact of our local production companies.

2.HotelRoomNights:The42%increaseinHotelRoomNightsislargelyattributedtotheadditionofTGL’srollingnumbers for YTD 2026, which generated 550 hotel room nights in January and accounted for 58% of the total room nights recorded for the month.

3.TotalProductions:The22%decreaseinTotalProductionsisduetothreeprojectsthatshotinJanuary2025:ShulerShoes; Chevrolet; and Related Ross. Collectively, these campaigns accounted for 20 of the 51 permits issued during the same period last year, creating an unusually high benchmark for comparison. Current production remains consistent with historical trends. Over the past five years, January has average 50 total productions, and January 2026 recorded 52, demonstrating that overall production volume remains stable and in line with normal historical performance during the month of January.

4.Total Leads: The 79% decrease in Total Leads represents timing, not demand. The current YTD decrease, which is expected to last for at least the first half of 2026, reflects the intentional front-loading of self-generated leads for The Palm Beaches TV at the close of FY25 (September 2025). We anticipate seeing this number decrease in the coming months and should then correct itself during the summer months as we start approving new programming for The Palm Beaches TV.

5.Lead Conversions: The 88% decrease in Lead Conversions reflects a month-over-month comparison rather than a shift in overall demand. January 2025 recorded eight converted leads, while January 2026 recorded one, a difference of seven projects that significantly impacts the percentage. Given the relatively small sample size in a single month, this fluctuation is largely driven by timing. Conversion activity is expected to normalize in the coming months as projects with standing leads are currently in production.

6.Website Unique Visitors: The 98% increase in Website Unique Visitors s demonstrates the ongoing success of the FTC’s digital marketing efforts. Elevated levels of online engagement suggest that outreach tactics, including targeted advertising and social media campaigns, have continued to drive increased traffic to both the FTC and PBTV websites.

January 2026 Production Activity Report

January 2026 Permits & Shot No Permits

Intersection of Fern St & Rosemary Ave, the Intersection of Lantana Ave and N Clematis St, and the sidewalk along S. Olive Ave/ Pioneer Plaza between Jefferson Rd and Cranesnest Way in front of the Norton Museum of Art, the public sidewalks of Evernia St. between S. Dixie Hwy and S. Narcissus Ave and S. Olive Ave between Datura St. and Fern St. (The intersection of Evernia St. and S. Olive Ave), The public sidewalk along N. Federal Hwy US 1 between E. Boca Raton Rd & E. Palmetto Park Rd and the public sidewalk along E. Boca Raton Rd between N. Dixie Hwy and SP25

26-011 1 Rebecca Minkoff New York, NY

coral cove park tequesta

florida, Intersection of Fern St & Rosemary Ave, the Intersection of Lantana Ave and N Clematis St, and the sidewalk along S. Olive Ave/ Pioneer Plaza between Jefferson Rd and Cranesnest Way in front of the Norton Museum of Art, the public sidewalks of Evernia St. between S. Dixie Hwy and S. Narcissus Ave and S. Olive Ave between Datura St. and Fern St. (The intersection of Evernia St. and S. Olive Ave), The public sidewalk along N. Federal Hwy US 1 between E. Boca Raton Rd & E. Palmetto Park Rd and the public sidewalk along E. Boca Raton Rd between N. Dixie Hwy and SP25

coral cove park tequesta florida, Intersection of Fern St & Rosemary Ave, the Intersection of Lantana Ave and N Clematis St, and the sidewalk along S. Olive Ave/ Pioneer Plaza between Jefferson Rd and Cranesnest Way in front of the Norton Museum of Art, the public sidewalks of Evernia St. between S. Dixie Hwy and S. Narcissus Ave and S. Olive Ave between Datura St. and Fern St. (The intersection of Evernia St. and S. Olive Ave), The

and the public sidewalk along

N.

26-022

26-025 1 Mission Partners Entertainment Group Sheldon, SC

Palm Beach County Courthouse, located at 205 N. Dixie Highway in West

Public sidewalks of Ocean Drive between Jimmy Buffett Mem Highway & Juno Ocean

Carlin Park - 400 Jimmy Buffett

Public sidewalks of Ocean Drive between Jimmy Buffett Mem Highway & Juno Ocean Walk

Carlin Park - 400 Jimmy Buffett Mem Hwy, Jupiter, FL 33477

Canal Point Recreation Area, Pahokee along Lake Okeechobee

FL

26-028 1 Angel Eye Media Bristol, FL

Abacoa Golf Course, Emerald Dunes, Boca Greens Golf Course, Par 3, North Palm Country Club Duca Del Cosma

1. 301 Lake Shore Dr, Lake Park, FL 33403, USAExternal shots on road

2. Highland Beach Boca Raton FL 33487, USA - Generic Beauty shots

3. NE Mizner BlvdBoca Raton, FL 33432, USA - General Beauty shots

4.E Palmetto Park RdBoca Raton, FL 33432, USAGeneral Beauty shots

5. Plaza RealBoca Raton, FL 33432, USA - General Beauty shots

6. Boca Resort DrBoca Raton, FL 33432, USA (External shots only)

7. Saquella Cafe Via De PalmasBoca Raton, FL 33432, USA - - External shots of road around the Diner Love

1. 301 Lake Shore Dr, Lake Park, FL 33403, USAExternal shots on road

2. Highland Beach Boca Raton FL 33487, USA - Generic Beauty shots

3. NE Mizner BlvdBoca Raton, FL 33432, USA - General Beauty shots

4.E Palmetto Park RdBoca Raton, FL 33432, USAGeneral Beauty shots

5. Plaza RealBoca Raton, FL 33432, USA - General Beauty shots

6. Boca Resort DrBoca Raton, FL 33432, USA (External shots only)

7. Saquella Cafe Via De PalmasBoca Raton, FL 33432, USA - - External shots of road around the Diner Love Cheats

26-029 1 Angel Eye Media Bristol, FL

1. 301 Lake Shore Dr, Lake Park, FL 33403, USAExternal shots on road

2. Highland Beach Boca Raton FL 33487, USA - Generic Beauty shots

3. NE Mizner BlvdBoca Raton, FL 33432, USA - General Beauty shots

4.E Palmetto Park RdBoca Raton, FL 33432, USAGeneral Beauty shots

5. Plaza RealBoca Raton, FL 33432, USA - General Beauty shots

6. Boca Resort DrBoca Raton, FL 33432, USA (External shots only)

7. Saquella Cafe Via De PalmasBoca Raton, FL 33432, USA - - External shots of road around the Diner

January 2026 Production Companies & Support Services

TDC Marketing Report

March 2026

Marketing/Social Media

Social Media Followers

Facebook - 9,000 (January) TO 9,030 (February)

Instagram – 606 (January) TO 650 (February)

LinkedIn - 1,331 (January) TO 1,383 (February)

Instagram Monthly Total

Views – 6,674 (January) TO 14,890 (February)

Interactions –181 (January) TO 398 (February)

Reach –2,301 (January) TO 6,772 (February)

Generate Profile Visits – 184 (January) TO 271 (February)

Facebook Monthly Total

Reactions – 66 (January) TO 101 (February)

Views – 7,722 (January) TO 6,195 (February)

Engagement – 17,197 (January) TO 19,070 (February)

LinkedIn

Profile Views - 73 (January) TO 84 (February)

Reached - 1,129 (January) TO 958 (February)

Engagements - 148 (January) TO 130 (February)

Impressions - 3,662 (January) TO 4,339 (February)

Connections - 899 (January) TO 933 (February)

WIFI Analytics - PURPLE

Placer AI

Media

Trump suggests 'softer touch' needed on immigration | ABS-CBN News

ABS-CBN West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. US President Donald Trump suggested Wednesday

County to begin talks with Related Ross on 2nd convention center hotel

The Palm Beach Post Rendering of the proposed Curio Hotel at the Palm Beach County Convention Center in West Palm. If the county gains ownership, while it would not

For the Love of Art - Palm Beach Illustrated

Palm Beach Illustrated It's showtime! The twenty-third annual Palm Beach Show will return to the Palm Beach County Convention Center in West Palm Beach February 12-17

Palm Beach Show returns with art, jewelry and local impact

Palm Beach Daily News 13-17 at the Palm Beach County Convention Center, 650 Okeechobee Blvd., West Palm Beach. ... Palm Beach County Convention Center. Palm Beach

The Palm Beach Show Returns with Rare Presidential, Hollywood and Valentine's Treasures

CBS12 News The Palm Beach Show is back at the Palm Beach County Convention Center, bringing with it some of the world's most extraordinary art, jewelry

AltBev Expo Comes to West Palm Beach February 27-28, 2026, at the Palm Beach County ... BevNET.com Experience the Future of Drinking February 27-28, 2026, at the Palm Beach County Convention Center. West Palm Beach, Fla

Art Palm Beach 2026 Marks Another Spectacular and Record-Breaking Year Markets Insider - Business Insider Collectors, curators, and art enthusiasts filled the Palm Beach County Convention Center ... Art Palm Beach will return to the Palm Beach County

Donald Trump's Tariff Tantrums Are Now History - 19FortyFive 19FortyFive Palm Beach County Convention Center in West Palm Beach, Florida. This decision has thrown US foreign policy into chaos. President Trump has used

Donald Trump's Tariffs Aren't Going Anywhere - 19FortyFive 19FortyFive ... Palm Beach County Convention Center in West Palm Beach, Florida. By Gage Skidmore. Summary and Key Points: The Supreme Court's Friday ruling

Christian Zionist leader to 'Post': Tucker Carlson should ask Israel for forgiveness - opinion

The Jerusalem Post Palm Beach County Convention Center in West Palm Beach, Florida. (credit: Flickr/Gage Skidmore). Jesus, whom you worship, was also a lover of Zion

CabMaster Software to highlight cabinet design and CNC integration at WPE/CCE Woodworking Network Palm Beach Convention Center. The software enables users to develop project layouts and prepare files for CNC manufacturing, with design-to

How Did Trump React to Prince Andrew's Arrest Over Epstein Files? Details explored primetimer.com Palm Beach Convention Center on November 06, 2024 in West Palm Beach, Florida. Americans cast their ballots today in the presidential race between

DEFINITE Room Rental by Month - FY 2026

February 2026 Project Status Report

Department of Environmental Resources Management

Ocean Ridge Beach Restoration

The caused and mobilization placing mile protection critical Ocean of approximately by beach from Hurricane nesting this Ridge future month

The habitat beach Nicole 500 storm project The , for 000 renourishment and sea impacts, project cubic will turtles other yards will provide recreational . recent repair of project sand storms long damages along space, began -term by 1

Bonefish Cove Restoration Update

The They the funding oyster construct and intertidal inspected project NFWF 15 southern National also reefs, staff oyster partner

The the island, ten observed observed contractor a northern completed reefs Fish island submerged for including this to and the using island the the project, will oyster Wildlife southern 10 north seagrass recently the continue ,000 visited reefs and same Foundation planted island shelf, completed in south the to this process build site red and template section of this mangroves (NFWF), the will additional northern used month island of shape and the to a

SLWI Jetty Structural Inspection

jetty

A will surveyed addition, determine determine (SLWI) panels results structural be pilings from and jetty assessed the every the what recommendations being for inspection exterior is next cell measures structural for underway dislodged steps in damage and the of roof can defects the north An during and will of be South engineering the jetty divers taken be high

A sand generated report Lake crib will wave to transfer reduce structure Worth inspect consultant containing events to plant deck Inlet help the to In

StudentsVisit Hypoluxo Scrub

Thirty toured from students screech and animal and Conservation burrow Middle Department Superintendent removed 8 The the ambassadors th School owls and removed grade scrub School of with learned Commission love visited Environmental students site, trash the vine Michael District The about Hypoluxo help watched from from from students staff

Palm scope Florida Scrub natural Palm Conservation vegetation were Wildlife Springs indigo a Natural Fish area’s Beach gopher joined and snakes Community Sanctuary’s fence Area They County’s Services tortoise by Wildlife lines staff also The and

J of the eastern scrub of Burke and Busch

First Nest of SeaTurtle Nesting Season

The turtle was of approaches, in leatherbacks obstructions Palm first recorded nesting leatherback Beach remember have in to season Juno County ensure been sea Beach to officially documented in turtle a keep safe recent on nest sea our February begins turtle years beaches in nesting the 11 nesting on As state dark Although the in March of season! February and season Florida free sea 1st ,

ManateeFest andTurtleFest 2026

Lake Worth Lagoon Initiative Working Group

The their the vertical sea shells oyster oyster improve Beach Foundation grass park Lake first and spat State gardens oyster water monitoring, Worth joint Volunteers stringing and provided Park gardens quality meeting by create Lagoon . Attendees punching them oyster from throughout will an a of Initiative natural be opportunity onto the the restoration, shared hung holes year West stainless filtration the Working under at into presentations lagoon Palm John and to steel docks recycled system Groups Beach build . the D MacArthur lines to history to vertical Fishing hosted recruit oyster about help The of

TurtleFest threatened support staff species outreach conservation under promoting habitat

ERM ManateeFest interacted staff that the efforts and events was the participated depend or for Endangered administer was held to with : Department’s manatees endangered ManateeFest educate held at on hundreds Loggerhead our at in protective the and waterways

Species FPL’s two public of in and sea efforts attendees the large Manatee Marinelife turtles, TurtleFest on Act regulations and toState ocean scale and beaches both restore at Lagoon, . Center each and of community The protected listed for Florida wildlife . critical events event, ERM and the as

Live Oak Relocation

shade, diameter importance urban habitat ERM Department Lake Lytal collaborated canopy reduction and . ERM Park, food of on that the retaining aims for of each relocation many utility provide with to measuring demonstrate mature species bills, the ecosystem of carbon two Parks of hardwood 25 fauna live sequestration, to and services and oak the 34 trees trees public Recreation inches such in within and the the as in

Upcoming Events

March 16:

Sunset Hike

March 19:

Effects and Benefits of Prescribed Fire Hike

March 21:

March 25:

Morning Off

March 25:

March

March 26: 28: Three Mile Hike

Road Bike Ride

3.5 Mile Trail Run

Sunset Hike

Kayaking for Beginners

Adventureat Hypoluxo Scrub Natural Area at Jupiter Ridge Natural Area

Awaits: at Pine Glades Natural Area at Yamato Scrub Natural at Winding Waters Natural Area Register for a at Loxahatchee Slough Natural Area

FREE Area at Cypress Creek North Natural Area event at PBCERM.EVENTBRITE.COM!

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT

for the period ended January 2026

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary

(2) Percentage Change in load factor is stated in absolute difference

(3) Freight plus mail in US Tons

(4) Landings plus Takeoffs, includes cargo carriers

(5) Per FAA Tower

Palm Beach County Department of Airports

846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

PALM BEACH INTERNATIONAL AIRPORT

ENPLANEMENT TRAFFIC REPORT for the period ended January 2026

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT

for the period ended January 2026

Change in Enplanements by Airline

AIRPORTS COUNCIL INTERNATIONAL

Monthly Airport Traffic Statistics

West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended January 2026

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

CONTRACT TRACKING REPORT

(and/or)

$7,529,171

(2022-1019), (2023-1356), (2024-0994) CULTURAL COUNCIL

$14,454,719

$31,327,073

(R2022-1017), (20231354), (2024-0993),

(2022-1018), (2023-1355), ( 2024-0995)

9/30/27 (2022-1024), (2023-1353), (2024-0992)

SUBCONTRACTS OVER $100,000

DPBC Wellcoming, LLC $1,500,000, $500,000

R2024 1302 annually, pd in installments

PBCFTC Olympusat $590,000, 118,000 annually Pd in monthly installments 8/1/22 7/30/27 initial five yr. agreement

DPBC-Simpleview, LLC Web Based Services $113,198 annually Pd mo. $9,433.17

DPBC-Zimmerman, LLC R2018-1121 -Creative Design

annually pd mo. $70,000

agreement

DPBC-Zimmerman Agency LLC R Public Relations Total contract not to exceed $300,000

Culture-Push, Inc.

Marketing Services

two 1-yr extensions ending 9/30/29

$201,000 annual fee not to 10/1/21 9/30/22 Initial 1 yr. with 2, 2yr. renewals (R2021-0401) (R2022-0788) (R2024-1155) exceed $300,000 including travel and other out-of-pocket $89,000 annually

9/30/2026 2nd renewal of 2yrs 2 yr. extension

CONVENTION CENTER

CC-Management Global Spectrum $225,000 annually Plus up to $90,000 Incentive fee 7/1/17 9/30/28

CC-F&B Oakview Group (OVG) 10/1/22 9/30/27 (2022-0948)

DPBC - FOREIGN MARKETING

DPBC-LMG Management $96,000 annually 10/1/24

Not to exceed $288,000 (Germany)

DPBC - ARIAREPS (Colombia)

(Brazil) $18,000 annually

DPBC – Fauhaber $124,940 10/1/24 9/30/27 Not to exceed $374,820

DPBC – MMGY $103,000 10/1/24 9/30/27 Not to exceed $309,000

5. OLD BUSINESS

Data Index Table

PBI Destination Map*

*Seasonal Destinations

*As of January 7, 2026 *Seasonal – Starts March 6, 2026

6. NEW BUSINESS

“ THERE IS ONLY ONE THING BETTER THAN MUSIC

-

LIVE MUSIC

- Jacek Andrzej Bukowski

Cutting edge live entertainment that what you can expect from each and every Peachtree Entertainment event and property within our growing portfolio

For the past fifteen years, has established itself as tastemaker and trendsetter the world live music With an artist first approach, Peachtree Entertainment has been on the forefront identifying and promoting emerging talent with artists such as Luke Combs, Morgan Wallen, Zach Bryan, Riley Green, Ella Langley, Gavin Adcock, and many others recent years, Peachtree Entertainment has become one the largest independent promoters the country with rapid growth the areas major outdoor festivals, national touring, and venue and event booking and the best yet come!

AT A GLANCE

LIVE MUSIC CONNECTS LIKE NOTHING ELSE CAN. AT PEACHTREE ENTERTAINMENT, WE

HARNESS THE LIVE EXPERIENCE AND DELIVER AMAZING EVENTS EACH AND EVERY DAY AND

HAVE BUILT A STRONG PLATFORM FOR DELIVERING FOR ARTISTS AND PARTNERS ALIKE.

MUSIC FESTIVALS

ANATIONALPORTFOLIOOFCLOSETO20LARGESCALEMUSICFESTIVALS

NATIONAL EVENTS & TOURING

PRODUCINGNATIONALEVENTS&TOURSFORALLLEVELARTISTS

VENUE MANAGEMENT / BOOKING

EXCLUSIVEBOOKERSINVENUESAROUNDTHECOUNTRY

BRAND PARTNERSHIPS

INTEGRATINGBRANDPARTNERSHIPSWITHINOURMULTI-FACITEDNATIONALEVENTS

FESTIVAL NETWORK

NATIONAL TOURING

Peachtree entertainment is dedicated to all aspects of live music, including producing and promoting national and regional concert tours across all genres. Whether an up-and-coming artist or a legend, we are at the forefront of artist development, support and amplification across all parts of an artist’s journey

BRINGING THE UP - AND - COMING ACTS AND LEGENDS TO THE FANS EVERYWHERE

ALAN JACKSON

ELLA LANGLEY

GAVIN ADCOCK

ZACH TOP

TY MYERS

BULLS, BANDS & BARRELS

TREATY OAK REVIVAL

BIG X THAPLUG

TRACY LAWRENCE

HUDSON WESTBROOK

KID ROCK & MANY MORE

EVENT BOOKING

We have experience in producing events of all shapes and sizes and can help you bring your vision to life, whatever your needs may be. Currently the exclusive promoter / booker in 10+ venues around the country and growing, Peachtree Entertainment has become one of the leading independent promoters in the country producing more than 400 show annually.

BRAND PARTNERSHIPS

We are fortunate to work with brands, large and small, to bring their brands to life at our events We put our brand partners center stage and work together to give fans a first-hand opportunity to engage with these brands in a meaningful way. We work to develop a 360-degree marketing approach that allows brands to take advantage of event IP, unique offerings and assets, onsite fan engagement, and development of unique content that lives beyond the event.

The following are just a handful of the brands that we have had the opportunity to work with in recent years.

A MUSIC & LIFESTYLE EVENT

CELEBRATING THE SPIRIT OF ISLAND / BEACH LIFE THROUGH MUSIC, CULINARY DELIGHTS & GOOD TIMES

Alan Jackson’s

A MUSIC FESTIVAL INSPIRED BY THE ICONIC SONG

A LAID-BACK, BEACH INSPIRED LIFESTYLE EVENT THAT EMBRACES MUSIC, FOOD, BEVERAGE, & EXPERIENCE

ALIGN WITH NATIONAL BRAND PARTNERS TO DRIVE REVENUE AND AMPLIFY THE BRAND AT RETAIL

ABOUT THE EVENT

A CURATED EVENT BASED OFF OF ALAN JACKSON’S ICONIC SONG, IT’S 5’OCLOCK SOMEWHERE, THIS BOUTIQUE MUSIC AND LIFESTYLE FESTIVAL WILL CELEBRATE THE VIBRANT SPIRIT OF ISLAND / BEACH LIFE, CULINARY DELIGHTS, AND GOOD TIMES. SET IN RELAXED, WARM WEATHER LOCATIONS, THIS TROPICALTHEMED ENVIRONMENT FESTIVAL WILL BLEND LIVE MUSIC, GOURMET TACOS, REFRESHING MARGARITAS & LIBATIONS, CULINARY DEMONSTRATIONS, AND EXCLUSIVE VIP EXPERIENCES FOR A TRULY UNIQUE AND IMMERSIVE MUSICAL ESCAPE FROM EVERYDAY LIFE.

• INNAUGRUAL EVENTT – JUNE 2026 AND EXPANDING BY 2-3 IN SUBSEQUENT YEARS

• 8-10 ARTIST PERFORMANCES

• 2-DAY, FRIDAY – SATURDAY EVENT

• 10,000 – 15,000 TARGETED DAILY ATTENDANCE

• WARM WEATHER CLIMATES (BEACH TOWNS, LAKE TOWNS, FESTIVAL SITES, FUN ENVIRONMENTS,)

DEMOGRAPHICS

• AVERAGE AGE: 35 YEARS

• 55% FEMALE - 45% MALE

• 90% OF ATTENDEES WITH HHI GREATER THAN $100K

• 50% WITHIN A 1 HOUR DRIVE TIME FROM THE PALM BEACHES

• 25% WITHIN A 4 HOUR DRIVE TIME FROM THE PALM BEACHES

• 25% OUTSIDE A 4 HOUR DRIVE TIME FROM THE PALM BEACHES

• ESTIMATED 200 ROOM NIGHTS FOR STAFF AND ARTISTS

• ESTIMATED 2,000 ROOM NIGHTS FOR ATTENDEES

THE VENUE

WATERFRONT COMMONS – THE PALM BEACHES, FLORIDA

KEY ELEMENTS:

LIVE MUSIC:

A CAREFULLY CURATED LINEUP OF COUNTRY, ROCK, REGGAE, AND ISLAND-INSPIRED ARTISTS PERFORMING THROUGHOUT THE DAY AND INTO THE NIGHT, CREATING THE PERFECT SOUNDTRACK FOR PARADISE. TACOS, MARGARITAS, & FESTIVAL LIBATIONS: THE HEART OF THE FEST — AN ENDLESS VARIETY OF GOURMET TACOS AND ARTISANAL MARGARITAS CRAFTED BY TOP CHEFS AND MIXOLOGISTS, CELEBRATING BOLD FLAVORS AND LOCAL INGREDIENTS.

CULINARY DEMONSTRATIONS & UNIQUE EXPERIENCES:

INTERACTIVE LIVE COOKING EXPERIENCES FEATURING CELEBRITY CHEFS AND CULINARY TALENTS SHOWCASING TACO RECIPES, COASTAL CUISINE, AND MARGARITA MIXOLOGY TECHNIQUES.

VIP EXPERIENCES:

ELEVATED OPTIONS FOR FESTIVAL-GOERS, INCLUDING PRIVATE LOUNGES, PREMIUM STAGE VIEWING AREAS, EXCLUSIVE TASTING SESSIONS, MEET-AND-GREETS WITH ARTISTS AND CHEFS, AND LUXURY ISLAND-STYLE AMENITIES.

FESTIVAL VIBE: CHILL, VIBRANT, COLORFUL, AND LAID-BACK — COMBINING THE FLAVORS OF A BEACHSIDE GETAWAY WITH THE ENERGY OF A LIVELY MUSIC FESTIVAL. THINK FLIP-FLOPS, SUN HATS, AND GOOD VIBES ALL DAY LONG.

TARGET AUDIENCE: FOODIES, MUSIC LOVERS, AND FESTIVAL-GOERS SEEKING A BOUTIQUE, HIGH-QUALITY EVENT EXPERIENCE CENTERED AROUND MUSIC, CULINARY CULTURE, AND LIFESTYLE.

THE MUSIC

ARTISTS THAT COMPLIMENT THE THEME OF WHAT 5 O’CLOCK SOMEWHERE STANDS FOR. ARTISTS OF VARIOUS GENRES INCLUDING COUNTRY, ROCK, REGGAE, & MORE HAVE A SPOT AT THIS EVENT. THE FOLLOWING ARE JUST SOME ARTISTS THAT COULD TAKE THE STAGE AT THIS EVENT.

March2026TDC

2026Competitors

•Inlet Grove High School

•Forest Hill High School

•Palm Beach Gardens High School

•William T. Dwyer High School

RisingChefsChallenge

• First-ever high school culinary competition with Discover The Palm Beaches and the Palm Beach County Convention Center

• Two-part format:

1. Video Submission – October 1, 2025 deadline

2. Live Cooking Showdown – February 26, 2026

• Audience: High school culinary students, instructors, and local chefs

• Purpose: Spotlight emerging talent and connect them to culinary career paths

CONGRATULATIONS! PalmBeach GardensHigh

School

DESTINATION DEMAND

PalmBeachesHotelPerformance (February)

Room Nights Sold

• 2026: 474k

• 2025: 471k

• 2024: 457k (leap year)

Revenue

• 2026: $203M

• 2025: $182M

• 2024: $168M

PalmBeachesALTLodgingPerformance (February)

• 2026: 232k

• 2025: 190k

• 2024: 188k Revenue

• 2026: $34M

• 2025: $30M

• 2024: $29M

AlternativeLodging BookedRevenuePace

DemandLevelsvsSTLY

(asof3/4/26)

DemandLevelsvs LastWeek(IranEvents)

PalmBeachesHotelPerformance Forecast(2026)