STRATEGIC DIRECTION 2025 - 2029
Guiding the Future of Tourism in Douglas Shire
STRATEGIC GOALS DRIVE YEAR-ROUND VISITATION
Increase year-round visitation by promoting the region as a sustainable, nature-based destination and driving demand during shoulder and summer seasons.
Tourism Port Douglas Daintree (TPDD) is a member-based not-for-profit organisation funded through Douglas Shire Council, industry participation, marketing partnerships and grants. TPDD aims to drive a thriving visitor economy through targeted marketing, industry leadership, and advocacy. By strengthening the destination brand, increasing year-round visitation, and attracting high-value travellers, particularly in the shoulder and summer seasons, we support sustainable growth and regional dispersal across the Douglas Shire.
CHAMPION SUSTAINABILITY
DESTINATION VISION
DRIVE INDUSTRY ALIGNMENT
Drive sustainable tourism growth by increasing high-yield visitation and industry adoption of sustainable practices, while leveraging the region’s natural assets and advocating for sustainably led projects.
To position Port Douglas Daintree as a world-leading nature-based sustainable destination, delivering inspirational experiences that attract high-value overnight visitation.
By promoting industry collaboration and alignment lead a sector that speaks with a united voice, enhancing advocacy efforts and maximising tourism opportunities.
OUR PURPOSE
SUPPORT DIVERSIFICATION OF TOURISM OFFERINGS
To enrich the Douglas region through driving a thriving and sustainable visitor economy— celebrating the unique natural environment, cultural heritage, and local community while safeguarding these strengths for future generations.
Facilitate and support the growth of diverse tourism experiences to attract a broader range of visitor segments, enhancing the region’s economic resilience and cultural vibrancy.
CREATE MEANINGFUL PARTNERSHIPS
Foster strategic external partnerships that support economic growth, environmental sustainability, and cultural enrichment—building a thriving visitor economy that delivers long-term value for the region and its community.
CORE FUNCTIONS OF TPDD:
DESTINATION MARKETING Raise the profile of the region to drive yearround, high-value visitation aligned with the destination positioning.
INDUSTRY COLLABORATION & ADVOCACY
DESTINATION & EXPERIENCE DEVELOPMENT
Champion opportunities for the Shire’s visitor economy through collaboratoin, strategic partnerships, industry representation, and advocacy.
Lead commitment to sustainability and inspire sustainable progress by helping to facilitate tourism initiatives that enrich our economy, protect our environment, and celebrate local culture.
CORE FUNCTIONS UNDERPIN STRATEGIC GOALS CORE FUNCTIONS: GOALS:
Drive Year-Round Visitation Champion Sustainability Enhance Industry Connectivity Support Diversification of Tourism Offerings Create Meaningful Partnerships
Destination Marketing
Industry Collaboration & Advocacy
Destination & Experience Development