TOTAL LICENSING Ltd
Founded 2003
What is Total Licensing?
o A full media platform for the industry
o Complete global readership and coverage
o Relevant, expert and unbiased information
TOTAL LICENSING Ltd
The ever-growing industry
o The global brand licensing industry is worth over $300 billion
o Evolved with technological advances
o Includes toys, movies, games, gaming, sport, brands, lifestyle
o Growing in areas like AI, streaming, and social networks
TOTAL LICENSING Ltd
Francesca
Ash - Publisher
Francesca has worked in the industry for many years, and was instrumental in creating the first licensing trade show, that today is known as Licensing Expo. She knows the industry inside and out, first as a publisher but also as a recognised expert, regularly giving talks around the globe at events. She and Jerry founded Total Licensing in 2003.
Rebecca Ash Ffrench - Editorial Director
Becky came on board in 2009, following a career in various b2b publishing companies. As the titles’ editor, she has become firmly entrenched in the licensing industry, having followed and reported on its changes over the years. She has a huge network of contacts and is often asked to speak at licensing events.
Helen Bowerman - Office Manager
Helen has been with Total Licensing for over eight years, and has come to know the inner workings of the business very well, as well as the wider industry. She is also in charge of planning exhibiting activities at trade shows, attending the main events in Europe and China. She has previous experience working with Warner Bros and Paramount
Meet the Team
Jerry Wooldridge - Sales Director
Like Francesca, Jerry has worked in the licensing industry for many years, has a great knowledge of the workings of the industry, trade publishing, sales and a vast network of global contacts. With Francesca, he formed Total Licensing in 2003, having been sales director in trade publishing titles.
Roger Berman- Agent, Asia
Roger has worked with Total Licensing for many years. Based in Japan for over three decades, and owning his own licensing agency, his in-depth knowledge of the workings of business stretches to all of Asia, he sells advertising, promotes business development and attends dozens of trade shows throughout the year on behalf of Total Licensing.
Tani
Wong - Agent Mainland China
Based in Beijing. Tani has an in-depth knowledge of the Chinese business and licensing market. She has helped the company foster its important relationship with China, as well as selling advertising, promoting business development in the country, and is an invaluable source of knowledge for the company’s activities in China.
TOTAL LICENSING Ltd
The Publications
o Total Licensing is the flagship magazine of the company
o Published quarterly, printed and digitally
o Detailed insight and features, news, trends & developments
o Key licensing market sectors
o Globally respected
91,000 readers, 111 countries
TOTAL
TOTAL LICENSING Ltd
TOTAL LICENSING Ltd
TOTAL BRAND LICENSING
o Created as a direct response to industry demand for a publication separate from the entertainment-led part of the business
Brand extensions o Lifestyle o Sport o Corporate o Fashion
o Heritage & Museum o Celebrity o Estates
o House & Home o Art & Design o Automotive
TOTAL LICENSING CHINA
o Chinese retail merchandise sales now exceed $12 billion
o Growth in the region of 15% year on year
o Bilingual publication
o Three three times a year
o Fifth largest licensing market in the world
o Lond-standing partnerships with the major Chinese trade events
o The only bilingual magazine officially endorsed by the China Toy & Juvenile Products Association (Government owned)
TOTAL LICENSING Ltd
TOTAL LICENSING CHINA
o Distribution, through media partnerships at China Licensing Expo (Shanghai, Oct), Licensing China (Shenzhen, April) and Licensing Expo China (Shanghai, July)
European Licensing Pavilion
o Total Licensing works with the CTJPA in a partnership where TL creates a European Pavilion at the China Licensing Expo in Shanghai (the largest Chinese trade show for Licensing)
o The Pavilion for 2026 will exceed 8/10 booths.
o Breaking, regular news daily
o Continuous digital publishing
o Thousands of daily visits
o Articles and interviews
o Strong industry engagement
TOTAL LICENSING Ltd
Printed and digital publications 91,000 readers, 111 countries
Full Media Platform
Daily news, EDMs newsletters 25+ global media partnerships
Global coverage trusted worldwide
Huge scope for growth in growing industry
Every major trade show covered Expert analysis, business advice
Daily news, EDMs newsletters
TOTAL LICENSING Ltd
Francesca Ash, Publisher and Founder francesca@totallicensing.com
Becky Ash Ffrench, Editorial Director becky@totallicensing.com
Roger Berman, Asia Agent rmb@zenworks.jp
Helen Bowerman, Office Manager helen@totallicensing.com
Jerry Wooldridge, Sales Director and Founder jerry@totallicensing.com www.totallicensing.com
