EUROPEAN PAVILION 2026 THE EUROPEAN PAVILION For the fourth year, Total Licensing is working with the show organisers to create a European Licensing Pavilion. With the objective of making it as easy as possible for overseas exhibitors interested in making their mark in China, the organisers and Total Licensing have created a package that includes booth, furniture, lighting and hotel accommodation for one set cost-effective amount. China Licensing Expo, now in its 19th year, will be held on 21 - 23 October 2026 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China.
ABOUT THE SHOW The show, which is organised by the China Toy & Juvenile Products Association and the Licensing Council of China and is supported by the Ministry of Culture and Tourism of the People’s Republic of China as well as the National Cultural Heritage Administration.
THE EUROPEAN PAVILION
The show runs concurrently with The China Kids Expo, The China Toy Expo and the China Preschool Expo, and has eight different territory pavilions - Russia, Japan, Korea,Chinese Taipei, Hong Kong, China and, following the successful launch in 2019, a major European Pavilion to take advantage of the broad variety of visitors that attend each year.
CHINA LICENSING EXPO 2025 THE FACTS • • • • •
566 Exhibitors 99,030 Professional Visitors 5653 International Professional Visitors 9 International Pavilions 100 On-site Events during the show.
CHINA LICENSING EXPO EXHIBITORS Amongst the 566 international and domestic exhibitors: Hasbro Walt Disney Co Universal Pictures WildbrainCPLG GZ Art-Land Holdings Alfilo Brands UYoung Legendary Brands Merchantwise
Ubisoft Tencent Spacetoon Smiley Co MGL Art Larkshead Licensing Rainbow Productions Santoro Licensing Two Daughters Entertainment
LMCA Bandai Namco Alpha Group Line Friends AT Licensing & Merchandising Pantone The Royal Palace PPW Fantawild
Oxford University Warner Bros National Museum Beijing China Brand Group Dargaud Groupe Global Trademark Licensing Pop Mart MediaLink I-License