EUROPEAN PAVILION 2024 China Licensing Expo, now in its 17th year, will be held on 16 - 18 October 2024 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China.
ABOUT THE SHOW The show, which is organised by the China Toy & Juvenile Products Association and is supported by the Ministry of Culture and Tourism of the People’s Republic of China as well as the National Cultural Heritage Administration. The show, which runs concurrently with The China Kids Expo, The China Toy Expo and the China Preschool Expo, currently has eight different territory pavilions - Russia, Japan, Korea,Chinese Taipei, Hong Kong, China and, following the successful launch in 2019, a major European Pavilion to take advantage of the broad variety of visitors that attend each year.
THE VISITORS In 2023, the 400+ exhibitors at the show attracted 79,216 professional attendees, covering a broad variety of product groups including apparel, toys and juvenile products, consumer electronics, stationery, home textiles and many more. These visitors came from 136 different countries around the world. This represents a 20% increase on that of 2019. Toys............................................................................................ 19.1% Apparel/Accessories............................................................... 15.3% Food/Beverage......................................................................... 12.0% Baby Products.............................................................................8.6% Stationery/Office Supplies........................................................7.8% Gifts/Souvenirs............................................................................6.4% Home Textile/Home Decor.....................................................6.4% Culture/Tourism/Scenic Areas/Entertainment Parks..........4.5%
Real Estate/Shopping Malls.......................................................4.4% Consumer Electronics..............................................................4.0% Software/Apps/Games..............................................................3.1% Health & Beauty.........................................................................1.8% Outdoors.....................................................................................1.7% Publishing.....................................................................................1.7% Sports/Leisure Products...........................................................1.5% Others..........................................................................................1.7%
THE EXHIBITORS Exhibitors in 2023 were 40% up on the previous year with a broad range of international and domestic brands and characters. More than 400 exhibitors took part over three and a half adjoining halls. Key exhibitors for the 2024 show include: Universal Warner Bros/ Discovery BANDAI Hasbro Mattel Sanrio
Alpha SCLA WildBrain Legendary The Palace Museum LINE FRIENDS British Museum
Playboy PPW Ubisoft MediaLink Pop Mart Semk