EUROPEAN PAVILION 2020 China Licensing Expo, now in its 14th year, will be held on 21 - 23 October 2020 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China.
ABOUT THE SHOW The show, which is organised by the China Toy & Juvenile Products Association and is supported by the Ministry of Culture and Tourism of the People’s Republic of China as well as the National Cultural Heritage Administration. The show, which runs concurrently with The China Kids Expo, The China Toy Expo and the China Preschool Expo, currently has eight different territory pavilions - Taiwan, New Zealand, Japan and Korea and, following the successful launch in 2019, a major European Pavilion to take advantage of the broad variety of visitors that attend each year.
THE VISITORS In 2019, the 377 exhibitors at the show attracted 69,427 professional attendees, covering a broad variety of product groups including apparel, toys and juvenile products, consumer electronics, stationery, home textiles and many more. These visitors came from 136 different countries around the world. This represents a 20% increase on the previous year.
Types of Business attendees at China Licensing Expo 2019
Toys, games and recreation 25% Design/advertising/cultural creativity 12% Juvenile products 10% Clothes, footwear and hats 6% Stationery and office supplies 6% Food and drink 5% Promotions/displays/financial 5% Gifts/premiums 4% Media/internet 4% Digital/electronic/electrical appliances 3% Publishing/music/audio-visual 3% Home Textiles/furniture/furnishings 3% Games and software 3% Ornaments 2% Health & beauty 2% Sports equipment 1% Others 6%
THE EXHIBITORS Exhibitors in 2019 were 40% up on the previous year with a broad range of international and domestic brands and characters. More than 370 exhibitors took part over three and a half adjoining halls and, for 2020, this has been expanded to four halls. Key exhibitors for the 2020 show include:
Universal Brand Development Hasbro Mattel Dark Horse Comics WME/IMG EOne Turner Activision Blizzard Ubisoft Sanrio Nickelodeon Sesame Street Kakao Friends PPW MediaLink China Brands Group
Qiyi CCTV Animation Wind Entertainment Global Trademark Licensing BrandWork JOY Media FTZ Art Pop Mart Interasia & Associates Licensing Matters Click Licensing Asia
THE EUROPEAN PAVILION A special section of Hall E2 has been set aside as the European Pavilion. With the objective of making it as easy as possible for overseas exhibitors interested in making their mark in China, the organisers have created a package including booth, furniture, lighting and hotel accommodation for one set cost-effective amount.
THE BOOTH PACKAGE AND COST The booth package includes • • • • • • • • •
A 3m x 3m booth Three panels A round table An information counter Five folding Chairs 5 Spotlights A power socket (15AX380V) A waste bin One hotel room - single or double - and breakfast for three nights at the luxurious Michelin-starred, five star Jumeirah Himalayas Hotel
The total cost for all the above, including stand, furnishing and hotel accommodation is £2100.00 plus VAT (€2450.00). Larger booths/multiples are also available.
Infringement
The organisers also have an IPR office on site in order to protect the copyright and trademarks of exhibitors.
About the Hotel
Inspired by Feng Shui elements, the luxurious Jumeirah Himalayas Shanghai boasts a blend of Oriental and modern design elements. Exclusive amenities include an indoor pool, 24-hour fitness facilities and pampering spa services. Offering free Wi-Fi, Jumeirah Himalayas Hotel sits opposite Shanghai New International Exhibition Centre. It is a 10-minute stroll to Maglev Train Station, which is a 7-minute train ride from Pudong Airport. Huamu Road Subway Station (Line 7) is located only steps away. Right beside is Himalayas Centre, which houses a large rooftop garden and an art museum. Shanghai Disneyland can be reached in 24 minutes by car. Offering spacious interiors, elegant rooms feature custom crafted dark wood furnishings and hardwood flooring. Each comes with free internet, a 42-inch cable TV and a sofa. Large seethrough glass bathrooms have a bathtub and a hairdryer. Life Fitness Centre boasts a hot yoga area and a fully equipped gym. Guests can also enjoy steam baths, traditional saunas and an extensive spa menu. A couple of dining options are available for the guests within the hotel. Shang-High Cuisine serves local cuisine plus regional favorites from around China in an opulent Oriental styled dining room. All-day interactive kitchen Arte Café & Lounge serves buffet for breakfast and a la carte with feature menus in the unique atmosphere.
THE EUROPEAN PAVILION