The Wonders of Animation in Marketing
There’s a good chance you’ve watched animation movies and loved them; most of them are adorable, after all. What is animation, though? Simply put, animation is the creation of motion through the use of illusion.
The process takes advantage of the rapid display of static images that have minimal differences. Once displayed, the images create a sense of motion. This is the foundation of complex animation that goes into creating our favorite movies. Away from cinema and into marketing, animation has found its place in the effective promotion of businesses online and on television.
Data released by Statista show that the size of the global animation market stood at $372.44 billion in 2021, and is expected to exceed $587 billion by 2030.