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TEXAS EDITION

Agent Strategies To

GROW YOUR SOCIAL MEDIA PRESENCE COVER STORY

KIRK McDONALD FEATURED AGENTS

ERICA TORRES FAISAL HALUM JENNIFER BUSBEA KATIE WILSEY STACY TODD

THRIVING THROUGH THE SLOWDOWN: What Top Agents Do When Mortgage Rates Are High And Clients Hit Pause

5 Ways to

TRANSFORM RENTERS INTO OWNERS HOW TO THROW A CLIENT APPRECIATION EVENT

No One Will Forget

TEXAS EDITION

FAISAL — HALUM — ERICA TORRES SER ARCHITECTURE W WITH FAITH, PURPOSE

Faisal Halum has been fascinated by architecture for as long as he can remember. After earning a Erica Torres’s journey intoinreal estatehe spentm degree construction, the first chapter his career began as what she describes as a ofcall ap developing his skills in sales and from God. She was working in apartfo analytics. Well before becomingFAISAL licensed, he understood how homes Class were builtAand how KIRK McDONALD ERICA TORRES HALUM ment leasing for brand-new tr markets behaved. Real estate became the place where those developments andAswas veryproducing new some disciplines converged. Dallasstill continued L the most significant residential architecture the country, in ofher walk with when a inres25 JENNIFER BUSBEA26 29 Christ — GUIDING TEXAS THROUGH Faisal felt thoseCLIENTS homes deserved an agent who understood v ident casually told her, “You would the materials, craftsmanship, and architect’s intent. He set out SALES, PROPERTY MANAGEMENT, AND HOMEOWNERSHIP h houses he believed and has Erica built his career be toa represent great Realtor.” At thein time, around that purpose ever since. w Jennifer estate network of agentsas anda potential to help eachback, prophadBusbea’s never real considered real estate career,buyers but looking career was a natural progression receive thehas attention it deserves. than using thefollowing Faisal spent more than twoRather decades as an agent, Katie Wilsey has been around may include profes so Growing up in Corpus she sees that simple erty comment as the seed God used to rediafter beginning in property mansame for 15 every listing, she adjustsmedia, the strategy more than years construction, sales, andonline analytics for realapproach estate for much ofinher life. adver gave Stacy Todd a an g agement. early experience onFortune the property, market, andToday, client’s 500 companies. hegoals. leads a team of five, with rectThather path towardbased aHer career rooted in service, community, father worked in the mortto agentfor colleagues appreciation the com each person handpicked for a distinct skillset, network, and taught her how much she enjoyed fr and purpose. gage business, and her brother is campaigns, open ho When marketing herself, Jennifer focuses onthe social shared standard of care. He never wanted largest team; building relationships and helping sheheavily now serves. Real esta w media and people whopeople she truly is. Sheprivate-exclusiv blends a top-producing real estate agent and he showing wanted the smartest in the room. With operations, people make important decisions. her the opportunity to tu real estate education with local businesses, life behind the analytics, eachnext handled by someone who is in San Diego, somarketing theestate industry selling the lifestyle became a licensed EricaKATIE willWILSEY celebrate 10 years inandreal February. JENNIFER BUSBEA She eventually STACY TODD local connection into atis a scenes, humor, and her experience with first-time buyers exceptional in their role, clients feel that level of expertise agent because she wanted to help people through one of the was always familiar to her. But number of bedrooms she developed is a Broker Realty and Associate property She wantsingful people tocareer feel and likewhile b everymanagement. step. with Xsellence biggest decisions in their lives.Today, She especially real estate became especially G they know her before they ever pickleadership up the phone, because a passion for helping first-time homebuyers confident, serves asfeelthe third leg of the brokerage’s team, something of her own. S Katie’s client serv personal when she moved her Faisal serves neighborhoods across Dallas, including Preston real estate is ultimately a relationship business. That same CONTENTS informed, and supported throughout the process. p “Nordstrom-level” s drawn to the unlimited po working alongside the broker-owners to support growth and Hollow, Highland Park, University Park, Lakewood, Uptown, after through direct outreach, own family of six from philosophy Southern continues California to closing the Austin ful, and consistent. T Midway Hollow, Knox-Henderson, and Oak Cliff. His speef home anniversary cards, pop-by gifts, client appreciation Nearly 25 years after starting in the real estate industry, of the industry, knowing that her success would be area in 2017. Through that experience, Katie learned firstdevelopment. While she manages her own real estate business cialty is architecturally significant estates, though much of Jennifer is now the Owner of Halley Road Real Estate and parties, and ongoing support whenever clients have quesintentional touches 4) Agent Strategies To Grow Your 23) What The First Thing You by the relationships she built, the effort she put in,Ra handclients, how much goes into part choosing only a house, but and is also of anot collaborative committed his early careerthecentered luxury high-rises andstays condo-co the broker for AMRR Property Management. She she has been tions about their home, market, on orteam their next move. She closing. level ofSays service she provided. What antie also the15right community, schools, commute, and lifestyle Social Media Presence Do After Work About miniums, including some ofYou the city’s mostbegan notableas towers. a licensed real estate agent for more than years, and her to serving agents, clients, and the community at a high level. emails, thoughtful g Giving back is also important. Jennifer supports local for a family. opportunity quickly became passion helping After 21 years in Dallas, what healoves most for is the people background in both property management and residential S ever possible. Many students through sponsorships, children’s sports teams, and culture. Dallas is designed thosebiggest who livedecisions and work 13) Thriving Through the perspective. Slowdown: 27) Are These Real Estate sales gives her a unique Whether she is workconfidently navigate oneMyths offor life’s Breelyn’s Hope Foundation, andworks the Lubbock Chamber Nowinvestors, seven and a half years into realand estate, Katie atolarge part of her there, its momentum continues attract people from Erica serves the San Antonio metro area, a place that has Fb ing with homeowners, buyers, sellers, or tenants What Top Agents Do When with theunderstands Holding You Back of Commerce. Jennifer isYork, grateful to her family for always California, New Washington, and beyond. support of manager and a licensed referrals, which she preparing for homeownership, Jennifer thean operations about years intothe realcity estate, Stacy cu shaped every part ofsupporting herNow life. Saneight Antonio that H her dream, the agents andisadministrative team stagesAre of realHigh estate ownership. Mortgage many Rates Andassistant. She specializes inTo Austin Hill Country marworks solo and is in the early stages of building 30) How Throw A Client Dallas is also home to some of the country’s most talented at Halley Road and AMRR, and the who gavehisher raisedparticularly her, and she feels deeply connected to woman its culture, fi Looking back, Kati Bee Cave, Lakeway, Dripping Springs, architects and storied estates, and and Faisal is honored Clients Hit Jennifer Pause is proud to lead a teamkets, of agents and adminthe first opportunity inCorpus property management 25 the years ago. to have She serves Christi surrounding Appreciation Event No One ship pieceandit the sam tory, people. She hadevery the privilege ofPhilip watching A Spicewood, and the luxury communities. represented homes designed by Johnson istrative professionals at Halley Road and Real Estate. Thesurrounding She has also thanks client, propertyHer owner, investor, men- Edward including Port Aransas, Portland, Rockport, and Will Forget business by genuine Durell Stone. He also currently represents Richard Meier’s work also extends throughout Lake Travis ISD, Dripping serves clientsRenters in Lubbock and West Texas, as tor, and colleague who has trusted and supported her along 18) 5 Waysbrokerage To Transform grow while still holdingcommunities. tightly to the diversity, charm, and th HerHouse. knowledge of thehisarea comes fro iconic For listings, strategy begins sive, and doing mo well as the DFW, Temple, and Longview areas. and Through way. With a Rachofsky career rooted in service, relationships, and Springs ISD, Eanes the ISD, including communities such Into Owners that make it feel uniquely itscomfort own. She also with the client’s level. Many ofapprethe ultra-luxury professional experience and personal connection, differently is treatR r property management, services character are across West Jennifer continues to help Texans move confias provided Rough Hollow, Rockycommunity, Creek, Serene Hills, Belvedere, estates he help represents are shared discreetly with select agents Texas, including, Lubbock, Wolfforth, Midland, Odessa, dently through every stage of real estate. ing her to clients understand not only the mark implementing ciates theHills, resilience of the local real estate market, by which has syR Saratoga West Cypress Hills, Caliterra. and and clients and never appear publicly. When broader expoSweetwater, Pampa, and surrounding communities. Having sooner. Katie gra also the lifestyle each community offers. helped theus toindustry remainsuresteady through jo is appropriate, his teammany creates aseasons custom planof usingisprint Phone 310-734-1440 | Fax 310-734-1440 team members across multiple markets allows provide Relocation is a significant part of Katie’s business, and four children, along local support while maintaining the personal, relationchange. p What Stacy loves most about the regionCherry, is that he the she loves helping clients understand the nuances between Michelle mag@topagentmagazine.com | www.topagentmagazine.com ship-driven approach Jennifer values.

KATIE WILSEY — HELPING AUSTI— STACY TODD FAMILIES FIND HOME, LIFESTYLE HOMES WITH C

At isprior never far away. are endless opportunities the manner differentwhatsoever communities surrounding Austin. Having referral partner No portion of this issue may be reproduced in any without consent of theThere publisher. Topand Agent What Jennifer loves most about Erica the areas she serves is that approaches marketing with authenticity, storytelling, the water, whether that means fishing, boating, or with four children are herself, understands how of expertise, Magazine is published by Feature Publications relocated GA, Inc. Although precautions takenshe to ensure the accuracy published relocation each location has its own personality, yet they all share a and strategy rather than simply promoting a property important schools, commute, neighborhood feel, and daily tinues help ing a day along the coast. She especially lovesAust the materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. To ortoherstrong Texas sense of community. Lubbock will always be lifestyle are when deciding where to live. She enjoys helpwhere they truly subscribe or change address, send inquiry to mag@topagentmagazine.com. Published in the U.S. and how easily the coastal lifestyle can become especially meaningful to her because is home, and she self. itFor her listings, she focuses on highlighting the lifestyle, bel 2

ing clients which house love, Corpus but has watched it grow while still maintaining its determine welcoming, not onlyeveryday life. they To Stacy, and the sur community, andwillunique story behind each homeChristi through small-town feel. Most of all, she enjoys communiwhereserving their family truly thrive. ing communities offer a unique balance Top Agent Magazine where ties where relationships and trustthoughtful still matter. photography, video, social media, and targeted

home, andHill lifeCountry by the water all come together. What Katie loves most aboutshe the Austin has built muchis that of her business

exposure. Jennifer believes good marketing should tellPersonally, a story,

Laughs!

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AGENT STRATEGIES TO

GROW YOUR SOCIAL MEDIA PRESENCE In real estate, where connections and maintaining relationships with clients are crucial, having a strong social media presence is essential for any REALTOR®. A wellcrafted agent profile on social platforms can not only showcase your expertise but 4

also help you connect with a wider audience, build trust, and ultimately grow your business. Here are some comprehensive agent-profile tips to elevate your social media presence and establish a strong online persona:

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CREATE AN ENGAGING AND INFORMATIVE BIO

Your bio should introduce you as a real estate expert and spotlight your specialties, service areas, and what makes you unique. Include relevant keywords so you will rank high in a Google search.

HAVE A PROFESSIONAL APPEARANCE IN PROFILE PICTURES

It’s important to have a clear, high-definition photo of yourself. You should look professional, but at the same time approachable. Wear clothes that align with your brand, and keep the background simple.

SHOW OFF YOUR ACHIEVEMENTS

Share your professional success, accomplishments, accreditations, and awards. This will enhance your credibility and make you appealing to potential clients. Those who visit your social media site will know you’re an expert.

MAINTAIN A PERSONAL CONNECTION THROUGH POSTS

Buying and selling real estate is a highly personal experience. It’s vital that you showcase your personality and relatability. Clients want to work with someone who they feel comfortable with. Incorporate your hobbies, personal anecdotes, and interests in your posts.

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HIGHLIGHT YOUR COMMUNITY WORK

CREATE CONTENT THAT CAPTIVATES

ENGAGE FOLLOWERS

KEEP TO A SCHEDULE

Whether you’re sponsoring an event, volunteering, or supporting local businesses, it’s beneficial to show your followers that you care for your community. It will help portray a positive brand image, and demonstrate a dedication to the areas you serve as a REALTOR®.

Produce varied and interesting content, balancing listings with insights into the market, news, and tips for buyers or sellers. This will keep your followers engaged and help solidify your status as a top expert in the field.

When people comment or message you, it’s important to respond. It’s also great to get conversations going on your social media pages by posing questions with your posts, running polls, or asking for opinions.

Post regularly on social media, at times when your audience is most active. This will ensure your posts are being seen by the largest audience possible. And when your followers know when to expect your posts, they will remember to check it out.

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POST BEHIND THE SCENES INSIGHTS

Offer a look into your everyday life in the real estate world, including preparing for open houses, client meetings, or your office setup. Maintaining an authentic presence will help you connect to your followers.

DON’T FORGET ABOUT STORIES AND REELS

Take advantage of Instagram and Facebook’s Stories and Reels. This is where you can post more spontaneous and creative content. Some of the highest engagement on social media happens on these platforms.

STRATEGIC HASHTAG USE

Use hashtags that are relevant to what you’re posting. You can even create your own hashtag that reflects your brand. When you use a mix of the two, you’ll reach a larger audience.

COLLABORATE WITH PEERS

CREATE EDUCATIONAL CONTENT

Don’t be afraid to partner up with local businesses, industry influencers, and other professionals. You can cross-promote content and create content together. This will introduce you and your brand to new audiences.

Establish yourself as an expert by sharing knowledge about the real estate market, 6

process, or regulatory changes. Educating your audience not only demonstrates your expertise but also provides them with valuable information.

POST CLIENT FEEDBACK

QUALITY VISUALS ARE KEY

Feature positive feedback from satisfied clients. Testimonials build trust and provide social proof of your skills and commitment to client satisfaction. Consider creating visually appealing graphics or dedicated posts to showcase these testimonials.

Invest in high-quality visuals for your posts. Clear and appealing images are crucial in the real estate industry, whether you’re showcasing a property, sharing a personal story, or promoting your services. Professional visuals make a significant impact on social media platforms. Remember, building a strong social media presence is an ongoing process that requires a blend of creativity, consistency, and genuine engagement. Regularly assess your analytics to understand what resonates with your audience, and adjust your strategy accordingly. By incorporating these agent-profile tips, you can effectively grow your social media presence, establish a meaningful connection with your current and potential clients, and differentiate yourself in the competitive real estate landscape.

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KIRK McDONALD

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Kirk McDonald — Serving Fort Worth Clients with Experience, Teamwork, and Market Reach Kirk McDonald’s path into real estate began with flipping houses. That early experience gave him a practical understanding of property, value, renovation, and opportunity. Over time, what started with investment and transformation grew into a long-term real estate career focused on helping clients buy and sell throughout the Fort Worth area. Now 20 years into the business, Kirk leads 8Copyright Top Agent Magazine

a team of 10 serving a 30-mile radius of downtown Fort Worth. His team’s structure allows them to support clients across a wide range of neighborhoods, property types, and price points while maintaining a strong presence in the local market. With years of experience behind him, Kirk understands both the pace of the business and the importance of having the right systems, marketing, and relationships in place. Top Agent Magazine

What Kirk enjoys most about the area he serves is the people and the price point. Fort Worth and the surrounding communities continue to offer opportunities for buyers and sellers at different stages of life, from first-time buyers and growing families to move-up clients and investors. The region’s mix of accessibility, community, and value makes

it a strong market for those looking to put down roots or make a strategic real estate move. Marketing is an important part of Kirk’s business. His team promotes listings through social media, print media, and referrals, giving each property visibility across multiple channels. That

Now 20 years into the business, Kirk leads a team of 10 serving a 30-mile radius of downtown Fort Worth. His team’s structure allows them to support clients across a wide range of neighborhoods, property types, and price points.

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Kirk’s team has online systems in place to stay connected with every client, helping maintain communication beyond the transaction and allow the team to remain a resource for future real estate questions, referrals, and opportunities. combination of online exposure, traditional marketing, and relationship-based business helps keep listings in front of potential buyers while also reinforcing the team’s name throughout the community. Kirk’s team also has online systems in place to stay connected with every client. Those systems help maintain Copyright Top Agent Magazine 10

communication beyond the transaction and allow the team to remain a resource for future real estate questions, referrals, and opportunities. In a market where relationships matter, consistent follow-up helps clients feel supported long after closing. Looking back on his real estate career, Kirk says he would do things exactly the Top Agent Magazine

same way. After two decades in the business, that confidence reflects a career built through experience, consistency, and steady growth. His background in flipping houses, combined with his leadership of a full team, has helped shape a practical, market-focused approach to serving clients.

Community involvement is also part of Kirk’s work. He and his team support various charitable efforts through the collection of clothing and other donated items, helping give back in practical ways. With a business built on experience, teamwork, marketing, and community connection, Kirk continues to serve Fort Worth-area clients with dedication and care.

Kirk’s background in flipping houses, combined with his leadership of a full team, has helped shape a practical, market-focused approach to serving clients.

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For more information about Kirk, please visit him on Facebook, X, Instagram, and YouTube https://x.com/KMcDonaldGroup

https://www.facebook.com/KirkMcDonaldRealtors

https://www.instagram.com/kirkmcdonaldgroup

https://www.youtube.com/@KirkMcDonaldRealtorsLLCTX

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Thriving Through the Slowdown: Slowdown:

WHAT TOP AGENTS DO

When Mortgage Rates Are High and Clients Hit Pause Written by Jessica Fisher, Top Agent Magazine Publisher

When mortgage rates climb and client confidence stalls, the real estate market shifts into a slower gear. Buyers put their plans on hold, sellers get nervous, and suddenly, those once-hot leads go cold. It’s a cycle every agent knows—but not all navigate it the same way. Top Agent Magazine

The most successful agents don’t just wait out slow markets; they work them. They use downtime as runway. Because real estate, at its core, is a rollercoaster—filled with highs, lows, unexpected turns, and thrilling rebounds. And those who understand that are always preparing for the next climb, even when the ride slows down.

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What Agents Should Do in a Slow Market Here’s how top-producing agents maximize their time and mindset when the market cools and clients choose to wait.

Embrace the Downtime as a Strategic Gift

It’s tempting to view a slow market as a setback—but what if it’s actually a setup for your next breakthrough? Downtime allows you to do the work you often push aside during busier seasons. Think of it as your off-season training. Athletes don’t just play during game time—they condition, study, and strategize during the off-season so they’re sharper when competition returns. The same applies here. • Revisit your business plan. What worked this year? What didn’t? Refine your goals and track your metrics. • Organize your systems. Clean up your CRM, refresh your email templates, and streamline your listing and buying processes. • Take a break—intentionally. Recharging your mindset is productive, too. This industry demands energy, and rest is part of resilience. By shifting your perspective from scarcity to strategy, you’ll find that this “slower” time can actually be your most productive yet. 14

Master Your Market and Elevate Your Expertise

In uncertain markets, clients crave certainty. That doesn’t mean you have all the answers— but it does mean you can provide clarity. Use this time to become the agent who doesn’t just show homes, but explains the market. • Deepen your economic knowledge. Understand how interest rates impact buying power and pricing trends. Learn how sellers can use concessions or rate buydowns to create win-win deals. • Get additional certifications. Consider designations like Certified Residential Specialist (CRS) or Accredited Buyer’s Representative (ABR®) to enhance your expertise. • Follow local data weekly. Be able to answer: How many homes sold last month? Are prices holding steady? Where’s the inventory? The more fluent you are in your market’s story, the more confident your clients will be in working with you—even if they’re not ready yet.

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Stay Top of Mind Without Selling

When clients feel uncertain, the worst thing you can do is push. Instead, lean into valuebased marketing. Show up as an advisor—not a salesperson. • Create useful content. Videos, newsletters, or blog posts that break down current conditions show you’re active and informed. • Host no-pressure events. Webinars like “What Buyers Should Know in Today’s Market” or community meetups keep your presence warm and helpful. • Send personal check-ins. Reach out to past clients just to say hello, share a relevant tip, or see how their home is treating them. These moments build trust. So when your client is ready to move, they’ll remember that

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you stayed engaged—not just when the market was hot, but when it mattered most.

Focus on Relationships, Not Just Transactions

Deals may slow down, but relationships never go out of season. Use this time to deepen your network. • Reconnect with past clients. A note, call, or coffee can spark future referrals or repeat business. • Collaborate with vendors. Stagers, lenders, inspectors—now’s the time to build stronger partnerships and find ways to co-market. • Give first. Recommend local businesses, highlight community events, or offer to help with homeownership questions. Being generous with your time builds loyalty.

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Keep Showing Up— Because the Slow Market Will Turn

History shows it time and again: real estate rebounds. Rates drop, confidence returns, and the clients who were waiting suddenly jump in. The question is—will you be ready when they do? Consistency is your competitive advantage. • Keep posting. Even if engagement dips, stay visible. • Keep learning. Markets shift, and knowledge is your edge. • Keep moving. Host open houses, preview listings, attend broker tours—activity fuels momentum. Agents who retreat during slow periods have to start over when the market wakes up. But those who stay present, focused, and proactive? They’re already ten steps ahead.

Use the Dip in the Slow market to Prepare for the Climb Real estate is a cyclical business. Every slowdown is followed by an upswing. And the agents who succeed long-term are those who accept that truth, prepare through the pauses, and never let external conditions define their value. High mortgage rates might slow your pace, but they don’t stop your purpose. Embrace the down-time. Improve your skills. Stay visible. Strengthen relationships. Because when the market comes back—and it will—you won’t just be back in the game. You’ll be leading it. 16

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ERICA TORRES — SERVING SAN ANTONIO WITH FAITH, PURPOSE, AND CLIENT CARE Erica Torres’s journey into real estate began as what she describes as a call from God. She was working in apartment leasing for brand-new Class A developments and was still very new in her walk with Christ when a resident casually told her, “You would be a great Realtor.” At the time, Erica had never considered real estate as a career, but looking back, she sees that simple comment as the seed God used to redirect her path toward a career rooted in service, community, and purpose. Erica will celebrate 10 years in real estate next February. Today, she is a Broker Associate with Xsellence Realty and serves as the third leg of the brokerage’s leadership team, working alongside the broker-owners to support growth and development. While she manages her own real estate business and clients, she is also part of a collaborative team committed to serving agents, clients, and the community at a high level. Erica serves the San Antonio metro area, a place that has shaped every part of her life. San Antonio is the city that raised her, and she feels deeply connected to its culture, history, and people. She has had the privilege of watching it grow while still holding tightly to the diversity, charm, and character that make it feel uniquely its own. She also appreciates the resilience of the local real estate market, which has helped the industry remain steady through many seasons of change. Erica approaches marketing with authenticity, storytelling, and strategy rather than simply promoting a property or herself. For her listings, she focuses on highlighting the lifestyle, community, and unique story behind each home through thoughtful photography, video, social media, and targeted exposure. Personally, she has built much of her business through relationships and referrals, so her marketing centers on staying visible, providing value, and allowing people to know the person behind the profession. Client care is also an important part of Erica’s business. She is proud to have a built-in client retention program designed to nurture relationships from the first conversation through long after closing. In addition to regular follow-up, she stays connected through quarterly personalized doorstep pop-by gifts, annual Christmas ornaments for first-time homebuyers, Top Agent Magazine

monthly newsletters, educational opportunities, and client appreciation events every six to eight months. Her goal is for clients to know the relationship continues beyond the transaction. Looking back, Erica would still lead with relationships, service, and a genuine desire to help people, because those values have always been the foundation of her business. What she would do differently is treat real estate like a business much sooner by building stronger systems, tracking her numbers, and creating an intentional client care and retention strategy from the beginning. She has learned that serving a client well should not end at closing; continuing to provide value is essential to building a sustainable, referral-based business. Giving back is central to Erica’s faith and work. She supports Grace Avenue Church, which partners with outreach efforts throughout the local community. Through Xsellence Realty, she also participates in monthly volunteer opportunities and donation drives supporting organizations such as the San Antonio Food Bank, Texas Diaper Bank, Department of Family and Protective Services, Dress for Success, Habitat for Humanity, and the Healy-Murphy Center. Erica gives thanks first to her Lord and Savior, Jesus Christ, and to her Grace Avenue Church family for encouraging her to keep God at the center of how she leads and serves. She is also grateful to Robert and Vanessa Saenz for welcoming her into Xsellence Realty, to the agents who have allowed her to be part of their journey, and to her family, her greatest supporters. With faith, purpose, and a heart for service, Erica continues to guide San Antonio clients with care and conviction.

Find out more about Erica, please visit Instagram and Facebook https://www.instagram.com/erica_serves_texas

https://www.facebook.com/EricaSellsTexas/

17 Copyright Top Agent Magazine

5 Ways to Transform

Renters into Owners Perhaps the largest demographic of untapped business lies in the rental market. From major cities and suburbs to rural communities—renters across generations are opting to rent rather than own. The question is: why? For starters, many Americans are undereducated about the inventory and financing options available that might suit their budget and lifestyle. Secondly, many would-be homeowners have difficulty 18

visualizing the potential investment of purchasing property, and how homeownership can build wealth and security in the long term. As an agent, you’re always on the lookout for potential clientele. Now, to guide renters toward the real estate market, keep a few of these strategies in mind as you meet and greet this untapped demographic.

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Show renters that purchasing a home isn’t impossible

Possibly the biggest hurdle for renters is believing homeownership is possible. Beyond saving for a down payment and boosting credit scores, there are a dozen more factors to consider: affording utilities, homeowner’s insurance, renovations, property taxes, and more. Besides that, assembling pay stubs, finding an agent, arranging house tours, negotiating a price, and timing the transition are all major considerations to surmount. One way to combat this thinking is to make the process transparent and demystified. Find examples of past clients who made the leap successfully, or profile the average buyer in your marketplace and see how that renter compares. Provide evidence that it’s been done before and can be done again, then build a game plan from there.

into play. Consider making a checklist, or step-by-step road-map, that guides clients through the process from start to finish. This way, you’ll manage expectations and create a path to ownership that’s specific, instead of abstract. They won’t have to wonder what goes into buying a home when they can look at an interactive site or read a document and see the steps outlined before them, with you there to guide the way.

Collaborate with mortgage professionals to find the right financing opportunities

Help would-be homebuyers create a road-map to ownership

It’s no secret that buying a home can feel overwhelming. Compared to signing a yearlong lease on an apartment, taking on the house-hunting process is a daunting affair. That’s where your expertise as an agent comes Top Agent Magazine

Many renters aren’t aware of the variety of mortgage financing options out there that cater to first-timers, offer low down payments, or down payment assistance. Most buyers believe that the standard 20% down is a hard and fast rule, when in reality, there’s far more flexibility out there to cater to renters where they are. There are even loan options catering to freelance workers, renovation options, and other unconventional routes to ownership. Work with a mortgage pro and find the route that suits your renter best.

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pay monthly in a mortgage—while building a lasting asset.

5 4

Compare and contrast rental rates with monthly mortgage payments One way to convince renters to make the shift is to demonstrate the savings potential of paying into a monthly mortgage, rather than throwing away rent on a property they don’t own. To do this, draw up the average rental rates in your area, then find some potential listings that would demand a similar amount in monthly mortgage payments. Sometimes placing these numbers and images sideby-side can prove to renters that what they manage to pay monthly in rent, they can

Paint the big picture

For most, renting isn’t the most sustainable financial option when it comes to housing. Rents rise, families grow, and retirement looms. Building a financial future and homeownership go hand-in-hand. When planned appropriately, buying a home can create a path toward retirement and position homeowners in a better place for further investment in the future. A rental has little security or investment returns to offer, while owning a home makes a renter king or queen of the castle. Prospecting renters as potential homebuyers may seem like a time-intensive way to cultivate new clients, but logic is on your side. Keep these tips in mind as you broach the conversation with renters in your hometown. All it takes is a clear-cut value proposition and a listening ear.

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FAISAL HALUM — REPRESENTING DALLAS ARCHITECTURE WITH DISCRETION AND CARE Faisal Halum has been fascinated by architecture for as long as he can remember. After earning a degree in construction, he spent the first chapter of his career developing his skills in sales and analytics. Well before becoming licensed, he understood how homes were built and how markets behaved. Real estate became the place where those disciplines converged. As Dallas continued producing some of the most significant residential architecture in the country, Faisal felt those homes deserved an agent who understood the materials, craftsmanship, and architect’s intent. He set out to represent houses he believed in and has built his career around that purpose ever since. Faisal has spent more than two decades as an agent, following more than 15 years in construction, sales, and analytics for Fortune 500 companies. Today, he leads a team of five, with each person handpicked for a distinct skillset, network, and shared standard of care. He never wanted the largest team; he wanted the smartest people in the room. With operations, analytics, and marketing each handled by someone who is exceptional in their role, clients feel that level of expertise at every step. Faisal serves neighborhoods across Dallas, including Preston Hollow, Highland Park, University Park, Lakewood, Uptown, Midway Hollow, Knox-Henderson, and Oak Cliff. His specialty is architecturally significant estates, though much of his early career centered on luxury high-rises and condominiums, including some of the city’s most notable towers. After 21 years in Dallas, what he loves most is the people and culture. Dallas is designed for those who live and work there, and its momentum continues to attract people from California, New York, Washington, and beyond. Dallas is also home to some of the country’s most talented architects and storied estates, and Faisal is honored to have represented homes designed by Philip Johnson and Edward Durell Stone. He also currently represents Richard Meier’s iconic Rachofsky House. For listings, his strategy begins with the client’s comfort level. Many of the ultra-luxury estates he represents are shared discreetly with select agents and clients and never appear publicly. When broader exposure is appropriate, his team creates a custom plan using print Top Agent Magazine

advertising, social media campaigns, direct mail, email, and earned editorial coverage. In 2025 alone, Faisal’s listings generated more than 45 million impressions through features in publications including The Wall Street Journal, Galerie, and D Magazine. As an agent, he lets his body of work speak for itself. The homes he has sold and the care with which they were presented say more than any advertisement could. He also strives to be a genuine participant in Dallas life, which is how people come to know his name and why most of his business comes by referral. Faisal stays connected with clients through one-to-one relationships. Many have trusted him with multiple moves and have become good friends over the years. He still believes in the old-fashioned approach: picking up the phone, remembering birthdays and anniversaries, and meeting people where they are. He also sends a monthly editorial newsletter to his sphere covering what matters in Dallas, both in real estate and beyond. It reads less like a marketing piece and more like a letter to friends. Giving back is also central to Faisal’s life and work. He serves on the boards of the Dallas Architecture Forum and Friends of the Katy Trail, and supports the Dallas Museum of Art, the Dallas Contemporary, Booker T. Washington High School for the Performing and Visual Arts, the North Texas Food Bank, UNICEF, and the SPCA of Texas. Faisal is grateful to his husband, Brian Bolke, for being his biggest supporter and better half, and to his team members Bill Churchill, Noora Bass, Kathleen Hutchinson, and Sabrina Runge for taking exceptional care of clients. He also thanks Compass leadership for continually elevating the agent and client experience, and Lady Bug, his dog, who keeps him and Brian on their toes.

Find out more about Faisal, please visit: Instagram | Facebook | LinkedIn https://www.instagram.com/halumfinehomes

https://www.facebook.com/faisal.halum/

https://www.linkedin.com/in/faisal-halum-9a72037/

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What the First Thing You Do After Work Says AboutYou We all have our routines. From that morning cup of coffee to a jog at the gym, it’s common to establish touchstones for our daily lives. But have you ever considered what these habits tell us about ourselves? Our actions reveal much about our motivations and emotional life, so taking a second look at your first move at the end of the day can be telling. With that in mind, see how you fare when it comes to post-workday habits... Top Agent Magazine

Break a Sweat After a long day of work, is your first instinct to strap on your sneakers and take off on a run? Do you stop off at the local yoga studio for an extended stretch? Maybe you head to the weight room to pump some iron. Whatever your exercise pick, if you’re inclined to sweat it out at the end of a long day, you’re likely a routine-oriented

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profes-sional who internalizes work-related appropriate, healthy balance between your stress. Of course, you’ve chosen a healthy time at work and your time at home with the release for all that pent-up tension, and you’ve loved ones and hobbies you cherish. If making discovered the power of endorphins. Once way for downtime isn’t easy, try penciling it in work hours are over, not everyone finds the the way you would a work engagement. Dinmotivation to stay active. This means you’re ner with a friend, a date night with a significant driven by routine, conscious of your emotional other, or a solo movie fest can be readily added and physical health, and prefer to leave your to your calendar, and thus built in to your regicares at the gym, rather than bring them into mented schedule. your home oasis. However, it’s important to give your body a rest now and again, Turn to Food as recuperation time is not only beneficial for physical health, but can help prevent burnout for If your first instinct after work is to eat, it can the long haul. Flexibility is a skill, and one just say a few different things about your rouas important to cultivate as rigid commitment. tine. Perhaps you’ve been so on-the-go all day If you find yourself out of sorts if you miss just that you haven’t had time for lunch. In this one day of working out, you might want to pay case, you might need to regiment your schedule some attention to your routines and motivations, with more purpose aimed towards downtime and rebalance your commitments and fitness and self-care; food is fuel, after all. If you head routine accordingly. home and gorge after an average day, you may

Round-the-Clock Hustle If you’re the type to bring work home with you, you aren’t alone. While your motivation to work nonstop is admirable, it’s also important to make the mental transition from workplace to home, establishing the time to hustle and the time to relax. Just like those that hit the gym without fail after a long day, sometimes you’ll need to practice saying no. If your work life is indistinguishable from your personal life, it’ll be hard to catch a break and recharge. This means burnout, frayed nerves, and missed details will soon be on the horizon. Of course, round-the-clock hustle is a strength, too. You’re passionate about your work, care deeply about doing things right, and failure is not an option. Just make sure that you establish some foundational boundaries so that you maintain an 24

be turning to food as a way to relieve stress. In this case, you may need to reassess some of your post-work habits and find a healthier balance and outlet for your tension. Taking a walk, grabbing fresh ingredients for dinner, hitting the gym, or decompressing by catching up with a friend or a good book—all are healthier, more balanced ways of executing the transition from the office to the home. Pay attention to your consumption post-work. Determine how hungry or satiated you really are before making a grab for the nearest sustenance.

People decompress in all different ways after getting home from the office, but always remember that routines are telling. Don’t take your daily actions and impulses for granted. Examine the root behind your well-worn practices, and you may detect nuances at play beneath the surface that can help you recalibrate for the better.

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JENNIFER BUSBEA — GUIDING TEXAS CLIENTS THROUGH SALES, PROPERTY MANAGEMENT, AND HOMEOWNERSHIP Jennifer Busbea’s real estate career was a natural progression after beginning in property management. That early experience taught her how much she enjoyed building relationships and helping people make important decisions. She eventually became a licensed agent because she wanted to help people through one of the biggest decisions in their lives. She especially developed a passion for helping first-time homebuyers feel confident, informed, and supported throughout the process. Nearly 25 years after starting in the real estate industry, Jennifer is now the Owner of Halley Road Real Estate and the broker for AMRR Property Management. She has been a licensed real estate agent for more than 15 years, and her background in both property management and residential sales gives her a unique perspective. Whether she is working with homeowners, buyers, sellers, investors, or tenants preparing for homeownership, Jennifer understands the many stages of real estate ownership. Jennifer is proud to lead a team of agents and administrative professionals at Halley Road Real Estate. The brokerage serves clients in Lubbock and West Texas, as well as the DFW, Temple, and Longview areas. Through property management, services are provided across West Texas, including Lubbock, Wolfforth, Midland, Odessa, Sweetwater, Pampa, and surrounding communities. Having team members across multiple markets allows the brokerage to provide local support while maintaining the personal, relationship-driven approach Jennifer values.

network of agents and potential buyers to help each property receive the attention it deserves. Rather than using the same approach for every listing, she adjusts the strategy based on the property, market, and client’s goals. When marketing herself, Jennifer focuses heavily on social media and showing people who she truly is. She blends real estate education with local businesses, life behind the scenes, humor, and her experience with first-time buyers and property management. She wants people to feel like they know her before they ever pick up the phone, because real estate is ultimately a relationship business. That same philosophy continues after closing through direct outreach, home anniversary cards, pop-by gifts, client appreciation parties, and ongoing support whenever clients have questions about their home, the market, or their next move. Giving back is also important. Jennifer supports local students through sponsorships, children’s sports teams, Breelyn’s Hope Foundation, and the Lubbock Chamber of Commerce. Jennifer is grateful to her family for always supporting her dream, the agents and administrative team at Halley Road and AMRR, and the woman who gave her the first opportunity in property management 25 years ago. She also thanks every client, property owner, investor, mentor, and colleague who has trusted and supported her along the way. With a career rooted in service, relationships, and community, Jennifer continues to help Texans move confidently through every stage of real estate.

What Jennifer loves most about the areas she serves is that each location has its own personality, yet they all share a strong Texas sense of community. Lubbock will always be especially meaningful to her because it is home, and she has watched it grow while still maintaining its welcoming, small-town feel. Most of all, she enjoys serving communities where relationships and trust still matter. Jennifer believes good marketing should tell a story, whether she is marketing a property or her own business. For her listings, she uses professional photography, video, social media, online exposure, targeted marketing, and her

Find out more about Jennifer, please visit: Facebook | Instagram | Facebook | Instagram | TikTok

https://www.facebook.com/jennifer.busbea

https://www.instagram.com/jbusbea

https://www.facebook.com/halleyroadrealestate

https://www.instagram.com/halleyroadrealestate

https://www.tiktok.com/@halley.road.real

KATIE WILSEY — HELPING AUSTIN HILL COUNTRY FAMILIES FIND HOME, LIFESTYLE, AND COMMUNITY Katie Wilsey has been around real estate for much of her life. Her father worked in the mortgage business, and her brother is a top-producing real estate agent in San Diego, so the industry was always familiar to her. But real estate became especially personal when she moved her own family of six from Southern California to the Austin area in 2017. Through that experience, Katie learned firsthand how much goes into choosing not only a house, but also the right community, schools, commute, and lifestyle for a family. Now seven and a half years into real estate, Katie works with the support of an operations manager and a licensed assistant. She specializes in Austin Hill Country markets, particularly Bee Cave, Lakeway, Dripping Springs, Spicewood, and the surrounding luxury communities. Her work also extends throughout Lake Travis ISD, Dripping Springs ISD, and Eanes ISD, including communities such as Rough Hollow, Rocky Creek, Serene Hills, Belvedere, Saratoga Hills, West Cypress Hills, and Caliterra. Relocation is a significant part of Katie’s business, and she loves helping clients understand the nuances between the different communities surrounding Austin. Having relocated with four children herself, she understands how important schools, commute, neighborhood feel, and daily lifestyle are when deciding where to live. She enjoys helping clients determine not only which house they love, but where their family will truly thrive.

may include professional photography and video, social media, online advertising, print marketing, direct outreach to agent colleagues, reverse prospecting, targeted buyer campaigns, open houses, and Compass’ national network and private-exclusive tools. She also believes strongly in selling the lifestyle surrounding a home, not simply the number of bedrooms and bathrooms. Katie’s client service philosophy is what she calls “Nordstrom-level” service: high-touch, personal, thoughtful, and consistent. That begins during the transaction with intentional touches along the way and continues long after closing. She stays connected through phone calls, personal emails, thoughtful gifting, client events, and coffee whenever possible. Many of her clients have become friends, and a large part of her business comes from repeat clients and referrals, which she considers the greatest compliment. Looking back, Katie would absolutely keep the relationship piece the same. From the beginning, she built her business by genuinely caring about people, being responsive, and doing more than expected. What she would do differently is treat real estate like a business much earlier by implementing systems, processes, tracking, and support sooner. Katie is grateful to her husband, Ward, and their four children, along with Brooke Walker, Kristine Hunton, Michelle Cherry, her Compass community, clients, friends, and referral partners. With a business built on lifestyle expertise, relocation insight, and genuine care, Katie continues to help Austin Hill Country clients find the place where they truly belong.

What Katie loves most about the Austin Hill Country is that it offers so many different versions of the Texas lifestyle within a relatively small area. Clients can find acreage and privacy, a luxury golf community, lake living, a walkable neighborhood, or a family-oriented master-planned community while still remaining connected to Austin. That variety allows Katie to match clients with the property, setting, and lifestyle that best fit their goals. Katie believes great marketing begins with understanding what makes a property special and then telling that story well. Every home receives an individualized strategy that 26

Find out more about Katie, please visit Instagram | Facebook | YouTube https://www.instagram.com/savvykt

https://www.facebook.com/katie.wilsey

https://www.youtube.com/@KatieWilseyTexasRealtor

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REAL ESTATE MYTHS HOLDING YOU BACK? Top Agent Magazine Debunks Common Misconceptions In the fast-paced world of real estate, it’s easy to fall prey to common myths and misconceptions that can hinder your sucTop Agent Magazine

cess. Whether you’re a seasoned agent or just starting out, separating fact from fiction is essential for navigating the

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complexities of the market. That’s why Top Agent Magazine is here to debunk some of the most prevalent real estate myths and empower you to achieve your full potential.

MYTH #1

their needs and goals, and providing personalized service every step of the way. By focusing on client satisfaction and fostering trust, agents can establish themselves as reliable partners and attract repeat business and referrals.

MYTH #3

You need to have a large budget to succeed in real estate.

Real estate is a solo endeavor.

Reality: While having ample resources can certainly be advantageous, success in real estate is not solely determined by the size of your budget. With creativity, determination, and strategic planning, agents can achieve remarkable results regardless of their financial constraints. Top Agent Magazine showcases countless examples of agents who have built thriving businesses through hard work, ingenuity, and a commitment to excellence.

Reality: In reality, success in real estate often requires collaboration and teamwork. Top Agent Magazine celebrates the power of networking, mentorship, and partnerships in the industry. By surrounding yourself with knowledgeable colleagues and industry experts, you can gain valuable insights, access new opportunities, and overcome challenges more effectively. Together, agents can achieve greater success and make a positive impact in their communities.

MYTH #2

It’s time to dispel these common real estate myths and embrace a more informed and empowered approach to your business. With Top Agent Magazine as your trusted resource, you can access valuable insights, learn from industry leaders, and stay ahead of the curve in today’s competitive market. Don’t let misconceptions hold you back—unlock your full potential and achieve the success you deserve in real estate.

It’s all about closing the deal as quickly as possible. Reality: While closing deals efficiently is important, rushing the process can lead to costly mistakes and missed opportunities. Top Agent Magazine emphasizes the importance of building long-term relationships with clients, understanding 28

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STACY TODD — SHOWCASING CORPUS CHRISTI HOMES WITH COASTAL LIFESTYLE, VIDEO, AND CARE Growing up in Corpus Christi gave Stacy Todd a genuine appreciation for the community she now serves. Real estate gave her the opportunity to turn that local connection into a meaningful career while building something of her own. She was drawn to the unlimited potential of the industry, knowing that her success would be shaped by the relationships she built, the effort she put in, and the level of service she provided. What began as an exciting opportunity quickly became a passion for helping people confidently navigate one of life’s biggest decisions. Now about eight years into real estate, Stacy currently works solo and is in the early stages of building a team. She serves Corpus Christi and the surrounding areas, including Port Aransas, Portland, Rockport, and nearby communities. Her knowledge of the area comes from both professional experience and personal connection, allowing her to help clients understand not only the market, but also the lifestyle each community offers. What Stacy loves most about the region is that the beach is never far away. There are endless opportunities to enjoy the water, whether that means fishing, boating, or spending a day along the coast. She especially loves the fishing and how easily the coastal lifestyle can become part of everyday life. To Stacy, Corpus Christi and the surrounding communities offer a unique balance where work, home, and life by the water all come together. Listing videos are a major part of how Stacy markets her properties. She works closely with her go-to photographer and videographer, Greg with iFilm Productions, to create high-quality, engaging videos that bring homes to life. These videos highlight the lifestyle, location, and unique features that make each property special. Stacy also appears in all of her listing videos, giving potential clients the chance to get to know her personality before they ever meet in person. That visibility has helped her build connections and trust in a natural way. Top Agent Magazine

For Stacy, client relationships are meant to feel personal rather than transactional. She stays in touch throughout the year, checks in, celebrates milestones, and makes sure clients know she is always available if they have questions. Her goal is to remain a trusted resource long after closing, whether someone is thinking about their next move, needs guidance, or simply wants advice about the local market. Looking back, Stacy would bring the same work ethic, determination, and genuine care for her clients. She built her business by showing up and treating every client as if they were her only client, and those are values she would never change. If she could do anything differently, she would trust herself sooner, invest in video marketing earlier, and put stronger systems in place as her business grew. She has learned that growth often happens when you are willing to take risks and step outside your comfort zone. Community involvement is also meaningful to Stacy, especially when it connects to the coastal lifestyle she loves. One organization she is proud to support is Babes on Baffin, an annual women’s fishing tournament hosted by CCA Texas. As someone who loves fishing and life along the coast, Stacy appreciates how the event brings women together while supporting coastal conservation. With a business built on local roots, creative marketing, and genuine client care, Stacy continues to help buyers and sellers throughout Corpus Christi and the surrounding coastal communities move forward with confidence.

Find out more about Stacy, please visit Instagram and Facebook https://www.instagram.com/stacy_lynn_realtor/

https://www.facebook.com/stacy.todd.716/

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How to Throw a Client Appreciation Event No One Will Forget Clients are the foundation of any flourishing enterprise, and this is particularly true in real estate—an industry where relationships are central. Demonstrating your gratitude to former and current clientele is a winning way to cultivate your network, while upping your potential referrals and creating face-to-face time with the individuals that make your business tick. Keep in mind a few of the tips below as you stage a client event that will positively impact your brand, while conveying your appreciation to those who have driven your business all year. 30

Supersize Your Guest List Inviting former clients to your client appreciation bash is only the first step in crafting your guest list. To really expand your sphere of influence, invite neighbors, local business owners and staff, old friends, family, associates, fellow alumni from your alma mater, and the like. Think of your client appreciation event as a celebration of business bringing people together. Expand your guest list and you’ll create a coveted, in-person opportunity to forge relationships and broaden your reach.

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An appreciation event may be geared toward your clients, but if done correctly it can also provide a fun-filled venue for your employees to enjoy a morale boost.

Consider A Sponsor Client appreciation events shouldn’t skimp on the details, but you don’t want to break the bank, either. To defray the cost of a client appreciation event, consider enlisting local businesses as co-sponsors. Not only does this approach ease the price tag of throwing a party, but it also creates an easy partnership between you and other entrepreneurs—widening your database and making for a memorable and generous event.

ship, or the Super Bowl is coming up quick, tailoring client appreciation events to already-established happenings can create an organic tie-in and boost your attendance numbers in the process. Throw a gingerbread house decorating party during the holiday season, or throw a barbeque during the Fourth of July. Capitalizing on a naturally occurring theme creates the opportunity for comradery between you and your guests. Apply A Personal Touch

Don’t Forget To Reward Your Employees An appreciation event may be geared toward your clients, but if done correctly it can also provide a fun-filled venue for your employees to enjoy a morale boost, as well. By encouraging your employees to cut loose at this celebratory event—instead of having them run interference all night—your team will feel appreciated and validated, too. Theme Your Event Whether the area’s high school sports team has made it to the state championTop Agent Magazine

Invitations may seem like a small detail, but they shouldn’t be one-size-fits-all. Consider handwriting some of your invitations for the clients you remember well, or for business associates who you regularly partner with. Personalizing invitations to key players is the surest way to a confirmed RSVP. Cultivating your network of professional connections is an essential part of driving business, and client appreciation events not only create memories between you and your clientele, but also inspire you to step back, reflect, and give thanks to those who keep your business booming.

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