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NATIONWIDE & INTERNATIONAL EDITION

ARE THESE REAL ESTATE MYTHS HOLDING YOU BACK?

15 MARKETING TIPS FOR REAL ESTATE AGENTS TURN OPEN HOUSES INTO DESTINATIONS WELCOME HOME: WORKING WITH RELOCATORS IN TRANSITION

10 WAYS TO BECOME A CELEBRITY REALTOR® ON SOCIAL MEDIA THE THREE MOST IMPORTANT QUALITIES FOR REAL ESTATE SUCCESS

ALLISON LIESKE — HELPING CLIENTS FIND HOME ANGIE CASTRO — HELPING CLIENTS BUILD WEALTH THR IN WALWORTH COUNTY AND BEYOND FEATURED REAL ESTATE PROFESSIONALS

Angie Castro was drawn to real estate through through investing and quickly recognewslette nized the power it has to build wealth vide valu change lives. What began HOMES, as an investmen SE ALALA — and CONNECTING HOOVES, AND HEART interest in creating opportunity for to remain herself grew into a career focused on the transa helping others do the same. For Angie, Looking real estate is notGAVIN only about buying and — REPRESENTING JENNIFER ERNSTONE LAS BARNET VEGAS still focus selling homes—it is about opening WITH AND HEART, GRIT LUXURY WITH EXPERIENCE, DESIGN, DISTINC ing relati doors to stability, growth, and longshaped h term financial opportunity. ZAID JAZRAWI — MATCHING C SHAUNTELLE HENSHAW — HELPING GULF CO anything R — GUIDING NORTHERN VIRGINIA RIGHT PROPERTY, AND he W Now five years into the business, FIND HOME, STABILITY,DESIGN, AND OPPORTU scaled TEGY, CARE, AND CONNECTION Angie leads a growing team at Monarch Group recognizing how impo Realty. Through collaboration, shared expertise, growth and long-term MARCUS RODRIGUEZ — BUILDI and a client-first mindset, her team provides a high is also commit BRAND THROUGH VISION, MAR level of service to buyers, sellers, and investors. As Angie a leader, Angie is focused on building both a strong ports Hearts for the I business and a strong team culture rooted in trust, She credits much of he cially her husband, Seb strategy, and results. support and belief in h

Allison Lieske’s love for real estate relationship-driven, with an emphasis APR begins with her love for the area she understanding client’s needsA CAREER ALI CHRISTMASonSPOON —each BUILDING serves. For her, the work is about helpand helping them move forward with CLIE THROUGH FAITH, FAMILY, AND CLIENT CARE ing people realize their dreams in a confidence. place she genuinely believes in. With After 2 Ali Christmas Spoon’s path into Looking back, Ali does not believe she would do anything also staysShe connected clients therapi 21 years in the business, Allison has real estate was shaped by Allison the differently. feels Godwith has laid out her path every step of setting, long after closing. She keeps in touch example of her parents, Buddy the way, and her faith continues to guide both her personal built her career around local knowlwhat i and Christine Christmas. Her and her professional decisions. throughlife phone calls, social media, texts,That perspective gives edge, steady guidance, and a sincere live mo HANNAH PAUL — HELPING SOUTHERN INDIANA CLIENTS mother built her real estate her gratitude for the journey, the lessons, and the opportuand a tool called Auto Flow, which commitment to making each client’s fidently career from the ground up, provides and nities that have come with building a career in real estate. ANNA PALAZOLA ALI CHRISTMAS SPOON ALLISON LIESKE ANDRIA HENNING ANGIE CASTRO APRIL CRAWFORD monthly touches that include move as smooth as possible.FEEL AT HOME WITH TRUST, PERSONALITY, AND CARE COVID Ali WALWORTH, grew up watching both of MOLINE, IL ARLINGTON, TN COVINGTON, TN WI CHARLOTTE, NC PRATTVILLE, AL coupons for local venues. These Community involvement is consisalso important to Ali. As a field, s her parents work hard, strateof animal contact helpHannah her does remain Working as a solo agent, Allison devoted lover, she her best support new ca Hannah Paul became a realcreate estatesuccess agent because Looking back, would still tofocus on and gize, pray,serves and through determination tent and points JULIE FITTS QUE promote local shelters and animal organizations. She also background could continue serv she County genuinely loves helping people navigate people first. From the beginning, she believed a resource and familiar presence in her mostly Walworth while also faith. Their example instilled a strong work ethic in her ful wayyou through local school and the Boys & real estate. For A the decisions of their thattoifwhile you genuinely treatprograms people the way helping clientsone in ofKenosha, Racine, clients’donates lives, also sports supporting andbiggest helped guide her toward thelives. career she knew she was KNOWLEDGE, V sense. She Girlswould Clubpeople inwant Tipton County, back todo organizations Growing up in Southern Indiana and later to be treatedgiving and what is loved the idea of help meant toAlthough pursue. After from college, Ali beganand keeping local businesses connected to thealways Rock, and Waukesha counties. she graduating leads herbuyhouse, but find a functional hom that support families, and thewill broader community ing homesshe her she saw best forchildren, the client, the business follow. She a of corporate position butfirsthand quickly how realized that sitting in a business independently, has own, built a strong network community. Julie Fitts con style, whether theyQueen’s are downsiz she serves. much a home can impact not only someone’s would also make the same decision to join a real cubicle all day was not where she belonged. She wanted to of trusted professionals who help support her clients or preparing for a new chapter. real estate runs deep. Her Jennifer Barnett had always wantfinances, but alsointheir and future. Realand earlythink intoher because the menbe out the lifestyle world, meeting people helpingback, them.Allison In Alisays isestate especially grateful her parents, Buddy and Christine Looking sheteam cannot ofcareer, much Gavin Ernstone’s passion for real Relationships remain central suc through every stage of the process, from remodeling been into theGavin’s North Georgia sheopportunity joined her parents’ company estate gave2021, her the to combine her and has loved the torship and experience helped her grow faster. ed to sell real estate, but shortly Now four years into real estate, Christmas, whose perseverance and faith have shaped the generations, andA she would change. Her long career has been shaped by resources to moving assistance. That reliable circle area for began early. He started in professional sees do many of his clients socially, thos business passion for peopleever andsince. homes estate into a career What would differently is start building primarily serving theand River Reg and she she ispeople today. credits them with as afterShe college, life single experience, trust, and person a commitment to serving allows her to offer guidance beyond the trans-THROUGH aherbuilder and adeveloper MAGGIE SUN — practical BUILDING COMMUNITY where she can make a meaningful difference. her social media presence sooner and give with a focus on Prattville. Her the industry in London at just 17 reflect the trust and rapport he has built ov teaching her to work for what she wants, be ethical, be JENNIFER BARNETT DENISE ALALA GAVIN ERNSTONE GINA ELLIS HANNAH PAUL JULIE FITTS QUEEN KAREN BLOCK Now six years into real estate, Ali works solo while remainearly exposure to constru well. She understands that real estate transactions do mother made commission-based action ESTATE, itself. permission to stand out earlier, trusting REAL EDUCATION, ANDforCONNECTION deeplyaher personal. She WI has lived t kind,self stand up for she believes in, advocate for her FAIRFIELD, MTwhat APEX, NC LAS VEGAS, NV WITEFISH, MT JERFERSONVILLE, INdecades BLUE RIDGE, GA MILWAUKEE, ing deeply grateful the support of her family, who are years old in 1987, and in the business. For Gavin, real estate is development, and the many detailsraised that her shape an Now seven years into the business, Hannah recently steppedgo perfectly, not always but her goal is always to make career with unpredictable hours personality and unique approach from thelife’s beginning. school there, family clients, and always thank God for blessings. She and is always willing to step in and help when needed. She serves property. Although Julie originally went to schoo into amost new chapter as an independent solo agent after spendZaid Jazrawi has always been fascinated ie Sun What came toAllison the United make confident decisions in passion a competitive loves about the region is its resortthe process as smooth and manageable asherpossible. later, the work still energizes him. the for transaction itself; it is with long-term is home, a small-town, Hallm Shauntelle Henshaw’s for real estate Looking back, also deeply thankful husband, John Michael, aabout loan feel out drawn of reach. Still, theclasses dream whether they are their first home, clients Westbuying Tennessee, an area where has 2 with her husband, who wasing the last 2025, her team closedshe more than is also committed to giving she found herself drafting an few throughout years leading amarket. team.InShe serves Clark, Hannah back. She is one ofback the tovibrant grown more over the yea area feel. Walworth County and the surrounding Clients value her steady presence, her knowledge, and by building, design, and architecture, officer and Vice President for The Bank of Covington, SHANNON ASLETT — GU selling abusiness longtime property, oraareas making theirexceeding What he loves most are the and the ability to serve as a t RON & JANELLE VIK — GUIDING FA is deeply personal. Growing uppeople without adiscretion, the way she beg stayed with her, shaped in part by Microsoft at the time, she wasFloyd, Harrison, 160 units with total sales volume built herand through hard work, client relationships, with local builders on house plans and remodels. Washington counties, that are top contributors to the Children’s Miracle Network through nity events, the familiar faces, anW offer a lifestyle that attracts both yearherloves ability to about help them navigate unexpected. whose steadythehas support helps make her career possible. a newcommunities country and a new $220 million, received the most Keller Williams and that lifelong interest shaped the and a genuine desire to serve. What she next move. rience inhomeownership. new construction, resale homes, additi her own journey toward She will never home gave her clear understanding real estate with personal to her. Born stable and raised in Southern herand brokerage, helping support local children’s hospitals he has had theIndiana, opportunity to meet, through important decisions. His experien WITH TRUST, SERVICE, AN that make the area special for peo TOWARD OPPORTUNITY, WEALTH, A e. She had left her career indeeply 2025 Millionaire Agent TeamaaAward, From long hours and late nights to placing signs, helping round residents and those for competition, a place to relax, thelooking work is the the freedom toway create schedsystems, wells, setbacks, andand local development, schools, hidden gems, and the families they serve. She is also a member of Impact he serves clients today. He describes an HR manager and arrivedHannah knows the neighborhoods, ranked as the top-performing team by sales forget the years she and her son talked about the home they of how meaningful homeownership can be, while there ma with their son when Ali is on work calls or showings, friendships formed along isthe to remain steady, strategic, and solutionCommunity also important to Allison. gather, and enjoy the area’s With itsthe mixconnected of ule thatcharm. allows time staying with her family, and the relationships Katrina believes with pastinvolvement April markets licensed was a natural next step. heavily on social ear idea of what she wouldand small-town atthe Keller Williams Bellevue. communities thatvolume make region special. 100aSouthern Indiana, aone women’s philanthropic organizabringing calm to the chaos of real estate, his support means Shannon Aslett wasreels, inspired tofeel purSh himself as real estate matchmaker, a Ron and Janelle Vik, real relationships, community involvem hoped to have day, imagining what it would to emany found Denise during a season of Homes Realty as an independent brand while affiliatshe builds with clients along the way. She supports The Bridge Food and Diaper Bank, as and today she is driven by the desire to help have adjusted av neighborhoods, lake communities, local businesses, eos, and posts to like create of her Asian friends,Alala way, and the challenges that come when a deal requires careful navigation. clientsbuy is one of the mostthere important parts Helping people and sell homes feels less likeof tion that funds transformational grants foraestate local nonprofits. more than words can express. With career rooted in famestate has never been solely tent that keeps them connected a sue real because of her passion so husband purchased their first appeal, Marketing is a major part of Maggie’s busiNow celebrating 21+ years as a licensed Realtor, clients. Listing videos have bee finally own something that was theirs. The day she signed well as local school needs, reflecting her care for role that goes far beyond simply finding and recreational the area gives clients a wide y,U.S.but it quickly became a calling that ing with Coast Realty as an independent agent. others experience that same sense of secuonly know wha her business. She keeps in role touch through a market and like serving theteam place she Inactive to about her membership, Hannah has people served on theWest with inguiding complex transactions. For Gavin, real Social media hasmore played a strategy. major Ali’s growth asaddition ily,estate faith, and genuineItcare, Ali continues toin help houses. has always is to provide communication, strat Soon after, Maggieworking for helping navigate one of the aft ness Her in is especially helping her reach people and show to 30 years overall the field, Julie has built a families and neighbors throughout the area. She rangeshe ofproperties, options depending on their and lifestyle. the deed and became aback, homeowner was deeply emotional, aand property that checks the right boxes. Itisdecisions home. grant review committee, helping evaluate organizations and Looking Gavin jokes that if he coul regular check-ins, social media, client apprea fewwho foreclosed ith is atcalls her core. Before becoman agent. Shegoals uses it to visible, with people, Tennessee clients move forward with confidence. instay social media connect marketing, using consistent rity and possibility. She believes everyone perspective has been about helping people remember long after theShe transactio biggest of their lives. thr For Marcus Rodriguez, real estate Looking ing way. She also uses mailers a requires problem-solving, strategy, persistence, but it full-service business rooted in expertise and rel especially grateful tobringing the clients who place their trust erience visibility and client education stay consupport meaningful community impact. ® sparked her interest and who she is both personally and professionally. aHomes sense of pride, and stability. create opportunities, build ciation events, holiday and home anniversary means helping buyers and sellers identify While Denise leads Hooves and Realty asaccomplishment, her saw how overwhelming the buying and differently, he would have sold every hous strategic marketing plan for clie eac tor , When Denise was Hannah’s atopartner inshow aAllison barre fitness who wants to become atoTheir homeowner should growing, and bu She works with a amarketing manager and transa primary source of marketing isas social media, . WhatKATRINA began asitFUNKHOUSER a comes personal SHAUNTELLE HENSHAW nected with the community. brand SHANNON ASLETT MAGGIE SUN MARCUS RODRIGUEZ RON & JANELLE VIK ZAID JAZRAWI also brings the deep satisfaction of knowing he has done marketing, is supported by in her and her process, along with the great lenders and That relationship-focused Her goal is for people to see her ethical, caring, hardwealth, and make confident was never only about selling homes. exactly th messages, and helpful market updates and Today, seven years into her real estate career, Jennifer finds on the client’s goals. Her approa selling process could be and wanted to approa tip ourneyalso eventually became awhich dinator, along longtime buyers agents who h presence spans more the than 80,000 followers right fit for their lives, goals, and lifepersonal brand, she believes real estate is a collabFOLEY, ALwith RESTON, VA STAFFORD, VA has helped her build a recognizable personal brand Hannah is grateful to her family and friends for their unwavBELLEVUE, WA MERCED, CA GENEVA, IL GREEN BAY, WI and held her healthcare administrator’s 2007 and bought them all back in 2011. Be have the opportunity, and is also a strong closing day. Ron and attention, Janelle stay working, and committed to looking outtitle for her clients’ best marketing team. That backing professionals who helpfinancial make successful transdecisionsbeforsomeone their who a great job and that his clients appreciate the effort behind bility, and personal hel eer builther on company’s market knowl- strong across social media networks, and they also could offer guidance, mi local information throughout the year. She clients receive attentive support. Licensed in meaning in helping others experience that same joy. Community co throughout Southern Indiana. She actively creates conering support and encouragement throughout her career. Itatheir was about building something path herecbh bywhile building lasting relationships, experience. She closely connected to confidence style, whether residential or commercial, interests. That reputation matters deeply to AliThrough because she future. own experiences as homeowners and senior living. Both careers centered around believer in real estate as powerful investunderstanding, and service. helps ensure her listings receive professional exposure, actions possible. With astays career built on service, spective, hislocal long hasevery been shaped invest inorative SEO advertising, keeping the seller’s honesty, and step of needs Tennessee, and career North Carolina, Julie primarily also makes it a priority to reach outmonthly per-seminars, the result.

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NATIONWIDE & INTERNATIONAL EDITION

DENISE ALALA — CONNECTING HOOVES, HOME

ALLISON LIESKE — HELPING CLIENTS IN WALWORTH COUNTY AND B

Allison Lieske’s love for real estate 18 23the area she begins with her love for serves. For her, the work is about helping people realize their dreams in a place she genuinely believes in. With 21 years in the business, Allison has built her career around local knowledge, steady guidance, and a sincere commitment each client’s DENISE ALALA to making ALI CHRISTMAS move as smooth as possible.SPOON

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24 on Su ALI CHRISTMAS and THROUGH FAITH, conf

Ali Christmas Spoon’s path Allis into real estate was shaped by the long example of her parents, Buddy thro and Christine Christmas. Her and ALLISON LIESKE KAREN BLOCK ANNA PALAZOLA mother built her real estate prov career from the ground up, and Ali grew up watching bothcoup of drawn to real estate29 through regular check-ins, events, Working as a solo agent, Allison serves tent 36 39 33 30 her parents work hard, strateAPRIL CRAWFORD — HELPING C GAVIN ERNSTONE mostly Walworth County while also res gize, pray, andcontinuing create success through determination aand and quickly recognewsletters, and by to prohelping clients in faith. Kenosha, CLIENTS FIND FUNCTIONAL TheirRacine, example instilled a strong work ethic HOM inclien her LUXURY WITH EXP has to build wealth vide value through market updates and Rock, and Waukesha counties. Although she leads her local businesses an and helped guide her toward the career she knew she was business independently, she has built a strong network community. After 20 years as an occupational Looking back, April meant to pursue. After graduating from college, Ali began What began as an investment opportunities. Her goal is aspassion Homes Realty an and indepe Real estate foundofDenise during a season of Gavin Ernstone’s foa trusted Alala professionals who help support clients inposition the home health nizedthat sooner atherapist corporate buther quickly realized sitting input ing with Coast Realty as an uncertainty, but itthrough quickly a calling that Looking back, Alli ng opportunity for to remain trusted resource long after everybecame stageacubicle of the process, from remodeling estate began early. He start setting, April Crawford knew knew how much she all day was not where she belonged. She wanted to she would change. resources toher moving assistance. That reliable circle what it meant to help people absolutely do the sam aligned with who she is at core. Before becombe out in the world, meeting andinhelping them. the people industry London at In ju a careerANDRIA focused on thehertransaction complete. GAVINisERNSTONE GINA ELLIS APRIL CRAWFORD HENNING ANGIE CASTRO experience, trust, allowswas to offer practical guidance beyond the translive comfortably and conherself: real,loved authenti 2021, she joined her parents’ company and has the While Denise leads Hoove ing a Realtor®, Denise a partner in amore barre fitness years old in 1987, and dea he same. For Angie, well. She understa itself. fidently ever in their When bad, and unexpec business since.homes.later, personal brand, she believ the work stillthe energizes franchise and also action held her healthcare administrator’s not always go perfe COVID changed the medical ents connect with, an Looking back, Angie says she would ly about buying and orative experience. She What loves most are thesmps license for senior living. Both careers centered around Now six years into real estate, Aliahe works solo while remainWhat Allison loves most about the region is its resortthe process as field, she began considering rooted almost entirely has opportunity tost ing deeply grateful forrealized thehe support ofthe her family, who still on investing early and buildevery client and transactio caring for CONTENTS people,area creating meaningful experiences, is about opening feel.focus Walworth County and and the surrounding Clients value herare new career path herhad April is also commit always willing to step in and help when needed. She serves the friendships formed alon a trusted team behind thet background continue serving people in communities offer a lifestyle that attracts both yearher ability to help and building community. When COVID paused both ingcould relationships, both ofa meaningwhich have growth, and longloves. While she says clients throughout West Tennessee, an area where she has way, and the challenges that ful way through real estate. For April, the transition made round residents and those looking forwho a place action to relax, coordinator, attorn industries, Denise realized sheUp was not someone 4) Beyond Cleaning 20) How To Speed 41) Are These Real Estate built her business through hard work, client relationships, area, already foc shaped IfWith could do Community involv sense. She the her ideathe ofsuccess. helping clients notshe find aof ortunity. gather, and area’s charm. its mix with guiding complex transactions. ForsheGavin, real e agent who recently joined still waiting forloved life enjoy to restart. She wanted totoonly and a genuine desire serve. What she loves most about and sponsoring clien First-Time Homebuyer Myths Holding You Back? And Decluttering: What could sit house, but find a functional home problem-solving, that truly fits businesses, their lifeShe supports The neighborhoods, lake communities, local requires strategy, and persistence, anything differently, she would have Together, they create ascho c build something lasting, personal, and authentic. the work is the competition, the freedom to schools, create a schedlocal includ style, whether they are downsizing, relocating, as local Transactions and recreational appeal, the areaupsizing, gives clients a wide ofwell Improvement Expenses also brings the deep satisfaction knowing he has ule that allows time with her family, and the relationships Academy, and into the business, personal, knowledgeable, The Three Most scaled her teamon45) and systems sooner, or preparing a new chapter. families and Marbu neigh of for options depending their goals andclients lifestyle. ashe great jobwith andclients that his appreciate the effort b Make The Most Sense? That vision led herrange builds along the to way. her belief in showing start finish. to combine her love for animals, Important Qualities For especially grateful owing team at Monarch Group recognizing how important structure is to efficient 25) 15 Now Marketing Tips thefocused result. four years into real estate, April works as a solo agent make the River Regio When itinto comes to marketing, Allison is supported byrole ininher andgrowth her proce land, and helping people a niche Social media has played aSuccess major Ali’s as Real Estate For Real Estate Agents primarily serving the River Region in Central Alabama, collaboration, shared expertise, growth and long-term service. 10) Welcome Home: her company’s strong marketing team. That backing title professionals an agent. She uses it to stay visible, connect with people, on equestrian with anda animal-friendly properApril is deeply Now years into hisarea career, Gavin bringsgrate a g focus on Prattville. Her34 connection to the is helps ensurebeen her listings receive professional exposure, actions possible. W 49) Easy Blog Topics For and of show who she is both personally and professionally. Working With Relocators mindset, her team provides a highties. Real estatedeeply that led her from occ had already part her personal. She hasperspective lived there all herextensive life, attended and experience to the Las V 31) 10 Ways Become whileTo Allison bringsHer thegoal personal knowledge and cliconnection, and tru is for people to see her as ethical, caring, hardthanks her clients for Your Real Estate Blog In Transition there, and raised family there. To April, Prattville Angie isschool also committed to giving back and supjourney through work in market. He one of the owners ofues Simply Vegas, buyers, sellers, and investors. Asprofessional ® herher ent-focused attention that come from more two out toand help clients working, and is committed tothan looking for her clients’ besta a Celebrity Realtor on family, allowing is home, with a small-town, Hallmark-like feel that has only and growth of senior living kerage with nearly 600 agents, and alsobecause leadsisshe a interests. That reputation matters deeply to lives. Ali decades ofthe experience. Her approach is practical and she loves. ports Hearts forvibrant Invisible Charlotte Coalition. their She als focused on building both a strongthe development Reasons Why Social Media the years.53) She 4 loves the commu16) 5 Steps To Achieve communities ingrown personal combination gives him the reac Newmore York and over North Caro-team. understands that That real estate is built on trust, consistency, sons, who support her nity events, the of familiar faces, andMultitasking theto sense of connection Can She credits much her success her family, espeong teamLong culture rooted in trust, and the confidence clients feel when they know someone resources of a major brokerage while stilland allowing shethat gained valuable experience in showings, the dem Term Success As A lina, where Forthe more Allison please visit instagram.com/aglieske o make area about special for people of all ages. 37) A Step-By-Step Guide Actually Derail Your Day is truly advocating for them. cially her husband, Sebastian Mora, for his constant she credits Michele H to provide the focused attention and high-level guid ts. lifestyle-focused communities and how peoReal Estate Agent To Converting Internet April markets heavily on social media, using listing vidyear, Gene Darden fo his clients expect. ple connect to and wherebelief they live. Now inrelationships her support in her vision. isOpen also Ali’s clientsgrateful continue after the trans57)She Turnwith Houses Leads To Lifeposts Sales eos,Real reels, and to create visibility and attract new Real Broker, and Te action is complete. She stays in touch through follow-up yearher as aMonarch licensed Realtor®, her third rlotte and the surrounding areas,fifth to Into Destinations clients. ListingGroup videos have been especially valuable in countless questions a Realty team, mentors, cliGavin serves Clark County, where he is especially texts and phone calls, making sure clients are satisfiedd year focused onhelping equestrian and horse properher reach people and showcase homes in an engagauthenticity, and a he thetheir architecture and doing interior ues for its continued growth and ents, and community forto with experience and welldesign in theirthat next define chapter. trusting and supporting her ties, and her first year She growing hermailers brand as ing way. also uses and open houses, creating to serve Central Alabo of the area’s most exceptional homes. Las Vegas For her, those simple check-ins are part of caring for peoties. From buyers toan EquiAgent, aDenise strategic marketing plan for each client and listing based Phonefirst-time 310-734-1440 | Fax 310-734-1440 throughout herhas journey. built Hooves and ple beyond the closing table and making sure they know a distinctive luxury market, with properties that r on the client’s goals. Hershe approach creativity, visimag@topagentmagazine.com rs, Charlotte offers something | www.topagentmagazine.com remainsblends available as a resource. creativity, scale, craftsmanship, and lifestyle. Gavi bility, and personal attention, helping each home stand No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent Magazine isout published by Feature built his business around representing some of the especially appreciates city’s while keeping the seller’s at the center cannot of the be plan. C Publications GA, Inc. Although the precautions are taken to ensure the accuracy of published materials,needs Top Agent Magazine held responsible for

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in the Vegas Valley, with ainstrong opinions expressed or facts supplied by its authors. address, send inquirylistings to mag@topagentmagazine.com. Published the U.S. focus on -term wealth building, making it To subscribe or change Staying connected withend pasthomes, clientsmany is also of important which are in the $10 million to to April. She delivers pop-bys, sends personal texts and for clients to plant roots, expand million range. emails, and plans to continue growing her client appreci2 Top Agent Magazine n for the future. ation efforts. During herMarketing first year, she is ahosted majora pie partand of Gavin’s work, espe family photo session event, and she hopes to create at least

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Beyond Cleaning and Decluttering: What Improvement Expenses Make the Most Sense? Decluttering open spaces, emptying cabinets and drawers and removing knick-knacks might seem like obvious – and free – ways to improve a home’s presentability. Unfortunately, however, not all sellers or agents are willing to do much more than decluttering and cleaning. Think of the listing as a reflection on yourself. If you didn’t comb your hair, shine your shoes, dress 4

neatly and drive a clean car, people would think you don’t care about yourself. They may wonder, “If he doesn’t care about how he presents himself, how is he going to present my house?” Likewise, not preparing a house for its most beautiful presentation might cast doubt on how the overall marketing will go. And, while not all changes will be immediately noticeable, chances are that what isn’t changed will be noticed.

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Ashley Aguilera, REALTOR®, broker and owner of The Aguilera Team in California’s Murrieta Valley and Temecula, says that after every consultation, her team formulates a game-plan. “We want to set their property apart from everything else on the market, but also fall within the comfort zone of the seller’s lifestyle,” she says. Changes may run the gamut from minor repairs and moving furniture for better flow, to adding accent pieces to harmonize the home’s look or create a “wow” factor before professional photography. Many agents recommend conducting a professional inspection prior to listing; some will even hire the inspector at their own expense. Of course, any necessary repairs found during inspection and not repaired before listing must be formally disclosed. But wouldn’t it be nice to have no surprises during the buyer’s formal inspection? In general, some improvements are required, others are low-cost and others pay for themselves

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with lower time on the market, competing offers or higher sale price.

Landscaping & Exterior First impressions begin outside. Be sure to mow and edge the lawn regularly; prune back overgrown trees and hedges; hire a professional to repair uneven pavement (especially if it’s a hazard); remove or replace dying annuals; and clean or repair porches or railings. Are there dry or dead patches of lawn? An inexpensive repair to the irrigation system might be the solution. While painting an entire house can be extreme, a wise investment is to paint trim, porches, steps or railings that may look tired or have too many colors; choosing a single, neutral color for trim can create a bright, cohesive look. Finally, check the roof, gutters and windows, looking for spots to caulk, shingles to replace, or debris to remove.

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Paint is extremely important if the home has faded or dirty walls, holes or chips on paint or plaster. If an entire paint job is not feasible, at least consider cleaning and repairing the obvious and adding a fresh coat of semi-gloss to baseboards, moldings, windowsills, doors, banisters balustrades and built-ins. Don’t overlook the ceilings! A long-ago leak from a second-floor bathroom may have been completely repaired and moisture abated, but a patched-up ceiling is a red-flag.

Kitchens and baths

Walls, carpets, ceilings and trim Next, it’s time for agent and seller to open up to one another about the interior. Janelle Holte, who leads Seller’s Edge Home Team in the Minneapolis/St. Paul area, loves walking into a home knowing that her team will be the driving force behind selling it. “I like seeing how owners took care of it and raised their family in it,” she says. “But I won’t sugar-coat anything, so I tell them not to shoot the messenger!” She gives it to them straight, explaining what needs to be done to stage it to present well from a buyer’s perspective. Those changes often include repainting at least the primary living areas and replacing carpet, especially worn carpet or carpet that has faded or stained beyond what professional carpet cleaning could remedy. Sometimes, all that’s needed is professional carpet stretching to remove any buckling prior to cleaning. 6

Most agents agree that the easiest costs to recoup in home improvements prior to selling are those spent in bathroom and kitchen updates. Complete remodels are unwise; you can’t anticipate the style preferences of their buyer. But refinishing, touching up or painting cabinets can create a great impact, while also forcing the seller to remove unwanted or overstocked items from cabinets and drawers. Don’t forget the cabinet pulls – shiny, new knobs look nice. Lee Ritchie of Ritchie Realty Group in Columbus, Ohio, gives a reminder to discuss any and all issues up front. “People need to be able to rely on the professional who’s presenting, pricing and marketing their home,” she says. An honest and diligent agent will be an open book about the current market conditions, the quality of comparable listings and the potential return-on-investment for improvements. Some agents, like Debra Dobbs of @properties in Chicago, even roll up their sleeves to help with decluttering and repairs. While not at all required or expected, doing so sure lets sellers see the investment their agent is willing to make for them.

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ANNA PALAZOLA

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ANNA PALAZOLA — HELPING MEMPHIS CLIENTS MOVE FORWARD WITH EXCEPTIONAL SERVICE, TRUST, AND CARE

Anna Palazola chose a career in real estate because of her passion for helping people and building meaningful relationships. She understands that buying or selling a home can be both exciting and overwhelming, and she wanted to become the kind of REALTOR® who truly advocates for her clients every step of the way. For Anna, real estate is about much more than buying and selling homes—it’s about guiding people through one of life’s biggest milestones with honesty, compassion, and confidence. With years of experience serving buyers, sellers, investors, and families throughout Memphis and the surrounding communities, Anna has built her business on trust, communication, and exceptional service. Supported by her assistant, she works diligently to make every transaction as seamless and stress-free as possible. Her greatest reward is seeing her clients achieve their goals and knowing she played a part in helping them begin an exciting new chapter.

downtown neighborhoods to peaceful suburban communities and rural properties, there truly is something for everyone. She enjoys helping clients discover not just the right home, but the right lifestyle. Whether assisting a first-time homebuyer, a growing family, an investor, or someone preparing to sell a home filled with cherished memories, Anna is committed to making the journey a positive and rewarding experience. Anna believes every property deserves a customized marketing strategy. She combines professional photography, targeted social media

One of the things Anna loves most about the Memphis area is its diversity. From vibrant 8

advertising, direct mail campaigns, MLS exposure, and syndication across major real estate websites to maximize each property’s visibility. Leveraging her extensive network of real estate professionals and referral partners, she markets every listing locally, nationally, and internationally, ensuring it reaches the widest possible audience. From coordinating showings promptly to implementing strategic digital and print marketing, Anna is committed to delivering exceptional exposure and achieving the best possible results for her clients. Relationships have always been at the heart of Anna’s business. She believes that exceptional customer service, honest communication, and genuine care naturally lead to lasting relationships and referrals from satisfied clients. Her reputation has been built by listening first, communicating consistently, and always putting her clients’ best interests above everything else. Giving back is equally important to Anna. She is actively involved with the Rotary Club of Memphis and St. Peter Church, where she enjoys serving alongside others who share a passion for strengthening the community. These experiences remind her daily that real estate is ultimately about people, relationships, and making a meaningful difference in the lives of others. Above all, Anna is deeply grateful for the unwavering love and support of her husband, son, and daughter. They are her greatest blessing and the foundation behind everything she does. Real estate often requires long hours, flexibility, and sacrifice, and their constant encouragement, patience, and belief in her make it all possible. Their love inspires her to work hard, serve others with integrity, and continue growing both personally and professionally. Anna knows that every success she celebrates is one she shares with her family, and she is thankful every day to have them by her side. Top Agent Magazine

ANNA PALAZOLA Cell: 901-383-3968 | Office: 901-260-4780 SellWithAnnaPalazola@gmail.com Facebook | Instagram | LinkedIn

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Working with Relocators in Transition People stage moves for all sorts of reasons. From the joyous and pre-planned, to the unfortunate and unexpected, new chapters begin with the help of an agent. When you’re working with buyers from a different region, state, or country, the typical complications of a transaction can be compounded. So, what’s a savvy agent to do? For starters, envision the big picture. Relocators have extra obstacles between them and 10

their dream home. They don’t necessarily know which neighborhoods are ideal for their lifestyle, what they should budget for utilities, what type of homeowner’s insurance is ideal, or how they can tour, let alone close, on a house from afar. All in all, it’s a tall order, but if you can manage a relocation transaction successfully, you could tap into a sizable pool of clientele. Think of it this way: if you’re the shining star of a relocator’s moving process, their word-of-mouth praise could be

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exponential. Likewise, a winning reputation within that client’s corporate sphere could lead to lucrative, stable referrals and partnerships for years to come. Here are a few key ways to help clients navigate the relocation process with minimal stress and maximum results.

Create a full-scale timeline for you and your client that makes expectations clear. Moving is already one of life’s biggest stressors, but relocations have a dozen more moving parts than your average deal. Consider creating a master-plan of sorts to help you and your client visualize the steps required to achieve success in the midst of a relocation. Even from afar, your client will be able to refer to the roadmap you’ve set. Likewise, this makes sure you and your client are on the same page regarding expectations, timelines, and checklists. Assemble an articulated, overarching game plan also helps demystify the process and lower stress. Instead of clients wondering what’s next, what’s needed, who to call, and when to be ready—handy guidelines of your own devising will be at their fingertips. Top Agent Magazine

Attune your communication style so that nothing goes overlooked or miscommunicated. Establish early on how your client prefers to communicate and which methods should be excluded. Also, make sure to outline what timeframes are ideal to communicate in, and how often they expect to hear from you with status updates or follow-ups. Some clients might prefer a more hands-off approach that lets you manage most details behind the scenes with updates only when progress is made. Most clients in the midst of a serious relocation, however, will prefer to be in touch more frequently. Customizing is key. If they prefer text messages and emails over calls, that’s a helpful detail to know from the outset. If they prefer face-to-face video chats or can only speak after business hours—those are also key parameters to work within. The less mystery and hassle, the better.

Be a local resource with vetted recommendations and vendors on-hand. Relocating homeowners may not know the best neighborhoods and their amenities, or where the best school districts are, which areas are high-traffic, or where their dollar might stretch a little further. Identifying your clients’ goals can help narrow this field, but you’ll also want to be careful not to overwhelm them with information. After all, they’re taking on a huge life transition and making a move as an outsider. You’ll want to serve as a onestop-shop who can remove some steps and stress from their organizational obligations. Have a contractor who can get a head-start on home projects while clients make the move?

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Excellent. Or, perhaps you can provide an out-of-state agent referral so that clients can sell their existing property in a timeline that works in conjunction with their new purchase. Make yourself a community expert and a connector, and you’ve won a client— and their referrals—for much longer than a single transaction.

Think outside the box when weighing variables. Relocations aren’t your typical transaction. You’ll need to do a bit more planning to avoid pitfalls along the way. For instance, have you considered how you’ll tour homes with clients if they live hundreds of miles away? Are there time zone differences to factor in?

If clients are relocating from another country, are there any special visa or naturalization considerations? How will their belongings travel? Are there pets to relocate? There are plenty of questions to ask and plan for, but the key is to be communicative and thorough up front. The more information and planning time you have, the smoother the transition will go. There are certified real estate agent designations you can pursue that set you apart for your experience when it comes to relocations, but in lieu of those—arm yourself with the planning details and methods that will make your client a raving fan. In the process, you’ll up your game, create a happy client, and hopefully field similar business for years to come.

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KAREN BLOCK

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KAREN BLOCK — HELPING MILWAUKEE SELLERS SHINE THROUGH CREATIVITY, CARE, AND CONNECTION

Karen Block’s path into real estate began with her own move from Chicago to Milwaukee. During the process of selling her home in Chicago and purchasing a new home in Milwaukee, she realized that her creative thinking and natural problem-solving skills could be a meaningful asset to others navigating their own real estate goals. That experience helped open the door to a career where she could guide people through major transitions with care, perspective, and personal attention.

their homes to attract the strongest buyer interest and achieve the best possible outcome. She understands that presentation matters, and she helps sellers think through the details that can make a home stand out. Her tools include staging, cleaning recommendations, professional photography, creative property descriptions, and thoughtful marketing designed to highlight each home’s best features.

Now 18 years into the business, Karen works as a solo agent serving the Metro Milwaukee area and Southeast Wisconsin. She loves the people and the lifestyle the region offers, and that appreciation comes through in the way she works with clients. Whether someone is relocating, moving within the area, buying their first home, or preparing for a new chapter, Karen brings local knowledge and a client-focused approach to every step of the process. Karen has built a listing-focused business, using her creative background to help clients prepare 14

To market listings, Karen uses social media, the MLS, her website, KarenBlock.com, and other exposure tools that help connect properties with the right buyers. Her approach is straightforward and relationship-driven, combining practical visibility with a personal brand built on trust and consistency. She understands that every home and every client is different, so she works to create a plan that supports each seller’s goals while keeping the process organized and clear. Staying connected with past clients is a priority for Karen. She describes herself as “old school” in the best way, reaching out personally while also using emails, text messages, social media, and messaging to maintain relationships. That personal connection has remained one of the most important parts of her business. Looking back, she would absolutely continue staying in touch with clients on a personal level, while also becoming more active with her CRM earlier in her career. Karen’s commitment to community is also an important part of who she is. She supports the LGBT community and the Bay View Neighborhood Association, reflecting her care for the people and neighborhoods that make Southeast Wisconsin feel like home. For Karen, real estate is deeply connected to community, and being involved allows her to continue supporting the area beyond the transaction. Karen is grateful to the brokers she has worked with along the way, especially her current broker at Lannon Stone Realty, for believing in her and giving her the tools to be successful. She is also thankful to her current and past clients for trusting her to guide them along their real estate journeys. With a career grounded in creativity, personal connection, and a love for Southeast Wisconsin, Karen continues to help clients move forward with confidence. Top Agent Magazine

Visit Karen at karenblock.com; facebook.com/KarenBlockRealtor; instagram.com/milwaukeeishome or linkedin.com/in/karenblock2 https://

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5 Steps to Achieve Long Term Success as a Real Estate Agent Real Estate can have a reputation as an industry with a high turnover as far as agents go. Being a ‘people person’ with an entrepreneurial spirit is a great start, but what some fail to realize when starting out is that this is a business. So if you’re in it for the long haul, you need to treat it that way. Here are some key steps you need to take to have your own successful real estate business.

FIND A MENTOR

Once you get your license and hang your sign at a Brokerage, you’ll find that you’re pretty much on your own. That’s why it’s a good idea for new agents to find a large Brokerage that offers in-house training and mentorship or a boutique brokerage that has more seasoned agents who are eager to take a new agent under their wing. Being able to shadow a more experienced agent is invaluable and allows you to mirror what you’ve seen and run through the numerous scenarios that will arise when you are representing a client.

CONTINUOUS TRAINING

This is a business that is constantly changing, so it’s smart to always stay ahead of the curve when it comes to new technological innovations and systems. There are even numerous online resources, where you can keep up on your trade, such as blogs by top producing agents that are a treasure trove of information. A confident agent with an in-depth knowledge of the business is one that easily earns the trust of their client, leading to repeat and referral business, which will be the bread and butter of your business.

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BUILD A STRONG ONLINE PRESENCE

Yes, referrals are the basis of your business, but building a strong online presence and marketing yourself to new clients is also important, especially before you’ve built up a strong referral base. Facebook, Snapchat, Instagram, and other social media tools are great way to get leads both for your listings and for yourself. It’s even a good idea to buy several domain names when you start, so that when you’re ready to build a website, you can ensure you have the names you want. Obviously the internet is also a great resource to find leads. Before you find a niche for yourself, it’s important to take advantage of every avenue there is. A lot of successful agents started off doing things no one else wanted to take on like foreclosures, expired listings or lower priced homes. But as you’ll find out, helping those who need it most is a great way to build a loyal client base, that will not only come back to you when they are ready to sell or buy again, but will be your biggest cheerleaders when it comes to referring you to friends and family.

BUILD A SOLID FOUNDATION

SET GOALS

One thing you’ll find in this business is that doing a lot of work up top, will lead to a more successful outcome down the road. That goes for marketing plans for your listings, as well as your business as a whole. It might not be the fun part, but it will allow you to one day focus on what you do best, dealing with your clients. Set up your CRM and the other systems you want to use from the get go. Getting these things established before you’re hopefully a busy agent is the best time to really learn them and decide what’s best for you.

Once you build a strong foundation and are establishing your client base, it’s important to continually set goals that help you implement your business strategy. You can even invest in a real estate coach if you need someone to hold you accountable. It’s also important to constantly reevaluate what you’re doing. Set up a monthly audit, where you go over what is and what isn’t working. As we mentioned above, this is a fluid business and things are constantly changing, the same can be said of your business. What worked a year ago, might be losing you money as your business grows.

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DENISE ALALA — CONNECTING HOOVES, HOMES, AND HEART

Real estate found Denise Alala during a season of uncertainty, but it quickly became a calling that aligned with who she is at her core. Before becoming a Realtor®, Denise was a partner in a barre fitness franchise and also held her healthcare administrator’s license for senior living. Both careers centered around caring for people, creating meaningful experiences, and building community. When COVID paused both industries, Denise realized she was not someone who could sit still waiting for life to restart. She wanted to build something lasting, personal, and authentic. That vision led her to combine her love for animals, land, and helping people into a niche focused on equestrian and animal-friendly properties. Real estate had already been part of her professional journey through her work in the development and growth of senior living communities in New York and North Carolina, where she gained valuable experience in lifestyle-focused communities and how people connect to where they live. Now in her fifth year as a licensed Realtor®, her third year focused on equestrian and horse properties, and her first year growing her brand as an EquiAgent, Denise has built Hooves and

Homes Realty as an independent brand while affiliating with Coast Realty as an independent agent. While Denise leads Hooves and Homes Realty as her personal brand, she believes real estate is a collaborative experience. She stays closely connected to every client and transaction while being supported by a trusted team behind the scenes, including a transaction coordinator, attorney partners, and another agent who recently joined Hooves and Homes Realty. Together, they create a client experience that feels personal, knowledgeable, and well-supported from start to finish.

Denise likes to say she serves “horse country” across the Triangle and central North Carolina. Her business is rooted in Raleigh, Durham, Chapel Hill, Apex, Pittsboro, Hillsborough, and surrounding areas, with a focus on rural and lifestyle-driven communities where equestrian and animal properties thrive. Whether it is sprawling acreage, a hobby farm outside city limits, or a luxury equestrian estate in an established horse community, Denise is drawn to properties where there is room for boots in the mud and horses in the pasture. Her marketing is rooted in authenticity and lifestyle storytelling. Every horse property has a different story, and Denise spends time learning what makes each one unique. She talks with neighbors, local businesses, trainers, barn owners, and others who help her understand the heart of the property and surrounding community. Through social media, YouTube videos, blogs, property storytelling, community involvement, and face-to-face connections, she markets not only the land or home, but the lifestyle someone is stepping into. For Denise, the relationship with clients does not end at closing. She stays connected through calls, texts, social media, personal cards, regular check-ins, seasonal property care guides, real estate insights, horse care tips, and farm management ideas. Many of those relationships grow from shared interests in horses, land stewardship, farming, and the lifestyle itself. She also supports organizations aligned with her values, including the ASPCA, Colby’s Crew, Pasture Pals Equine Rescue, CORRAL Riding Academy, and Howie’s Horses. Looking back, Denise would still choose to build an independent, authentic brand, take chances with video and social media, and learn every aspect of the transaction process. What she would do differently is trust her vision sooner and lean into her niche with more confidence. She is especially grateful to mentors Mackenzie Sottini and Pamela Saxman, her husband and daughters, and her rescued off-the-track Thoroughbred, Henry, who helped deepen her connection to the equestrian community and inspired the direction behind Hooves and Homes Realty.

For more about Denise Alala, visit: facebook.com/HoovesAndHomesRealty facebook.com/denisealalarealtor instagram.com/HoovesAndHomesRealty instagram.com/denisealalarealtor YouTube: HoovesAndHomesRealty YouTube: denisealalarealtor https://

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How to Speed Up First-Time Homebuyer Transactions Working with first-time homebuyers can be among the most rewarding real estate transactions an agent can embark upon. Not only are you helping guide newcomers into the housing market, but you’re also witness to the excitement and triumphs along the way, including handing over those keys for the first time. While

helping first-time homebuyers navigate the transactional process can be a reminder of real estate’s benevolent power, it can also come with its own bumps and bruises. So, what’s the best way to streamline the homebuying process for first-timers, while maintaining the magic and keeping your sanity along the way?

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While helping first-time homebuyers navigate the transactional process can be a reminder of real estate’s benevolent power, it can also come with its own bumps and bruises. Set expectations upfront and often. It’s no secret that communication is a cornerstone of a successful real estate practice and client relationship. Amidst a transaction as complex as buying (or selling) a home, it’s important that no wires get crossed, no questions go unanswered, and no information gets lost in translation. To accomplish this, create communication parameters with your clients up front. Inquire about the communication medium they’re most comfortable with—a text, a call, an email, etc. Then, tailor your outreach accordingly. Also, consider setting a weekly time to check in, even if no official progress has been made. This helps clients and agents touch base, float questions and concerns, and get ahead of any problems or developments. Another helpful tool is to draft a transaction timeline for your client that outlines the major milestones along the way, what sort of information will need to be gathered, what steps taken, and what outcomes are possible. This might seem like exhaustive work, but in the era of digital research, clients will come to their own conclusions and biases

whether you like it or not. To stay on the same page and timeline, be the foremost resource for your client, and don’t leave their questions up to chance.

Know your first-time homebuyer programs and perks. There are a variety of national, state, regional, and local grants and programs that aid first-time homebuyers as they pay their down payment, shop for home or mortgage insurance, and otherwise deal with the financial implications of becoming a homeowner. Sometimes these programs are neighborhood-specific in certain cities, with incentives to buy in up and coming areas. In some cases, there are grants that support underrepresented minority communities breaking into homebuying, and these can go a long way in making the burden of a down payment and associated fees doable. In other words, do your research. The right program or grant could make the difference in nabbing a dream starter home for your client, while setting them up for future financial success.

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Get pre-approved for a mortgage—and shop around for the best rate. Not all mortgage rates are made equal. As an agent, you likely have good relationships with area lenders that you trust, but it’s still important to complete your due diligence when helping first-time homebuyers find the rate that suits their longterm housing goals. Also remember that first-time homebuyers are new to this process, and while real estate transactions are complex in their own right, the borrowing and lending processes can be alienating in their complexity. As an agent, it’s your job to play intermediary and teacher, ensuring your clients know their options, are prepared to make an educated decision, and

feel confident that they’ve chosen correctly. Talk with your preferred mortgage partners to best outline options for your clients’ understanding, laying out a framework that’s informative, projected into the future, and allows them to feel empowered by knowledge. All in all, working with first-time homebuyers can be an exciting and joyous occasion, as long as you’re adequately prepared for some hand-holding and instruction along the way. Aside from the enthusiasm of successful first-timers at the closing table, you’ll also enjoy the lasting benefit of strong referrals to their friends and family, many of whom will be shopping with you for their own first dream homes.

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ALI CHRISTMAS SPOON — BUILDING A CAREER THROUGH FAITH, FAMILY, AND CLIENT CARE Ali Christmas Spoon’s path into real estate was shaped by the example of her parents, Buddy and Christine Christmas. Her mother built her real estate career from the ground up, and Ali grew up watching both of her parents work hard, strategize, pray, and create success through determination and faith. Their example instilled a strong work ethic in her and helped guide her toward the career she knew she was meant to pursue. After graduating from college, Ali began a corporate position but quickly realized that sitting in a cubicle all day was not where she belonged. She wanted to be out in the world, meeting people and helping them. In 2021, she joined her parents’ company and has loved the business ever since. Now six years into real estate, Ali works solo while remaining deeply grateful for the support of her family, who are always willing to step in and help when needed. She serves clients throughout West Tennessee, an area where she has built her business through hard work, client relationships, and a genuine desire to serve. What she loves most about the work is the competition, the freedom to create a schedule that allows time with her family, and the relationships she builds with clients along the way. Social media has played a major role in Ali’s growth as an agent. She uses it to stay visible, connect with people, and show who she is both personally and professionally. Her goal is for people to see her as ethical, caring, hardworking, and committed to looking out for her clients’ best interests. That reputation matters deeply to Ali because she understands that real estate is built on trust, consistency, and the confidence clients feel when they know someone is truly advocating for them. Ali’s relationships with clients continue after the transaction is complete. She stays in touch through follow-up texts and phone calls, making sure clients are satisfied with their experience and doing well in their next chapter. For her, those simple check-ins are part of caring for people beyond the closing table and making sure they know she remains available as a resource. Top Agent Magazine

Looking back, Ali does not believe she would do anything differently. She feels God has laid out her path every step of the way, and her faith continues to guide both her personal life and her professional decisions. That perspective gives her gratitude for the journey, the lessons, and the opportunities that have come with building a career in real estate. Community involvement is also important to Ali. As a devoted animal lover, she does her best to support and promote local shelters and animal organizations. She also donates to local school sports programs and the Boys & Girls Club in Tipton County, giving back to organizations that support children, families, and the broader community she serves. Ali is especially grateful to her parents, Buddy and Christine Christmas, whose perseverance and faith have shaped the person and professional she is today. She credits them with teaching her to work for what she wants, be ethical, be kind, stand up for what she believes in, advocate for her clients, and always thank God for life’s blessings. She is also deeply thankful for her husband, John Michael, a loan officer and Vice President for The Bank of Covington, whose steady support helps make her career possible. From long hours and late nights to placing signs, helping with their son when Ali is on work calls or showings, and bringing calm to the chaos of real estate, his support means more than words can express. With a career rooted in family, faith, and genuine care, Ali continues to help West Tennessee clients move forward with confidence.

For more about Ali please visit: facebook.com/profile.php?id=100076282416121; instagram.com/alispoonrealtor or tiktok.com/@alispoonrealtor

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ALLISON LIESKE — HELPING CLIENTS FIND HOME IN WALWORTH COUNTY AND BEYOND Allison Lieske’s love for real estate begins with her love for the area she serves. For her, the work is about helping people realize their dreams in a place she genuinely believes in. With 21 years in the business, Allison has built her career around local knowledge, steady guidance, and a sincere commitment to making each client’s move as smooth as possible.

relationship-driven, with an emphasis on understanding each client’s needs and helping them move forward with confidence.

Working as a solo agent, Allison serves mostly Walworth County while also helping clients in Kenosha, Racine, Rock, and Waukesha counties. Although she leads her business independently, she has built a strong network of trusted professionals who help support her clients through every stage of the process, from remodeling resources to moving assistance. That reliable circle allows her to offer practical guidance beyond the transaction itself. What Allison loves most about the region is its resortarea feel. Walworth County and the surrounding communities offer a lifestyle that attracts both yearround residents and those looking for a place to relax, gather, and enjoy the area’s charm. With its mix of neighborhoods, lake communities, local businesses, and recreational appeal, the area gives clients a wide range of options depending on their goals and lifestyle. When it comes to marketing, Allison is supported by her company’s strong marketing team. That backing helps ensure her listings receive professional exposure, while Allison brings the personal knowledge and client-focused attention that come from more than two decades of experience. Her approach is practical and

Allison also stays connected with clients long after closing. She keeps in touch through phone calls, social media, texts, and a tool called Auto Flow, which provides monthly touches that include coupons for local venues. These consistent points of contact help her remain a resource and familiar presence in her clients’ lives, while also supporting local businesses and keeping people connected to the community. Looking back, Allison says she cannot think of much she would change. Her long career has been shaped by experience, trust, and a commitment to serving people well. She understands that real estate transactions do not always go perfectly, but her goal is always to make the process as smooth and manageable as possible. Clients value her steady presence, her knowledge, and her ability to help them navigate the unexpected. Community involvement is also important to Allison. She supports The Bridge Food and Diaper Bank, as well as local school needs, reflecting her care for families and neighbors throughout the area. She is especially grateful to the clients who place their trust in her and her process, along with the great lenders and title professionals who help make successful transactions possible. With a career built on service, local connection, and trusted relationships, Allison continues to help clients find their place in the communities she loves.

For more about Allison please visit instagram.com/aglieske or Facebook: Allison Lieske https://

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15 MARKETING TIPS

FOR REAL ESTATE AGENTS Successful marketing is essential for differentiation and drawing in clients in the competitive real estate industry. Here are Top Agent Magazine

some quick and easy marketing tips for REALTORS® to enhance their visibility and success in the competitive market:

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1. Create a Professional Website

4. Have Video Marketing

Craft a user-friendly, visually appealing website showcasing your expertise, active listings, and client testimonials, ensuring it’s optimized for search engines to enhance your online visibility.

Create and share video content, including property tours, market updates, and informative pieces about the buying or selling process, to engage audiences across multiple platforms.

2.Have a Strong Social Media Presence

5. Build an Email Marketing Strategy

Establish a solid presence on key platforms such as Facebook, Instagram, and LinkedIn. Post engaging content, property listings, and industry news to connect with potential clients, using high-quality visuals and paid ads to broaden your reach.

Build a comprehensive email list of clients, prospects, and industry contacts. Send regular newsletters featuring market updates, new listings, and useful advice to keep your audience engaged. 6.Keep Engaged in Local Communities

3. Utilize Professional Photography

Prioritize high-quality photography for your listings to attract attention and make a memorable first impression.

Take an active role in local events, sponsor community initiatives, and participate in neighborhood groups to build a trusted local presence.

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7. Enhance Online Listings

10. Use Online Testimonials

Ensure your property listings on various real estate websites are complete, compelling, and accurate, featuring high-quality images and detailed descriptions to draw in potential buyers.

Encourage satisfied clients to leave positive feedback on platforms like Google and Yelp, leveraging good reviews to build trust and influence prospective clients’ decisions.

8. Network with Peers

11. Remain Consistent with Branding

Attend real estate industry events, join professional networks, and connect with fellow REALTORS®. Networking can lead to referrals and partnerships, and maintaining connections with past clients can open doors to repeat business and referrals.

Keep your branding uniform across all marketing materials, including business cards, social media profiles, and your website, to foster recognition and trust.

9. Share Expert Content

Adapt to the digital trend by organizing virtual open houses, utilizing live streams or prerecorded tours to showcase properties and interact with potential buyers.

Position yourself as an industry expert by distributing valuable content, such as blog posts, infographics, and market reports, to establish credibility and attract potential clients. Top Agent Magazine

12. Host Virtual Open Houses

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13. Use Real Estate Apps

15. Implement Google My Business

Make sure your listings are optimized for mobile viewing on popular real estate apps, exploring advertising options to reach a broader audience.

Set up and fine-tune your Google My Business profile to improve your local search presence and provide potential clients with key information about your services.

14. Stay Informed and Educated

Incorporating these quick and easy marketing tips into your real estate strategy can make a significant impact on your visibility and success in the competitive market. Stay agile, adapt to emerging trends, and consistently refine your marketing approach to stay ahead in the dynamic real estate landscape.

Keep abreast of industry trends, market shifts, and emerging technologies to offer valuable insights to clients and remain a knowledgeable resource.

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ANDRIA HENNING — BUILDING RELATIONSHIPS THROUGH SERVICE, COMMUNITY, AND EXPERIENCE Andria Henning’s path into real estate began long before she ever held a license. For 18 years, she bought, flipped, and sold homes, gaining hands-on experience in the market and learning the many moving parts of a successful transaction. Then, while helping a friend sell her home FSBO after her husband passed away, a local agent came to see the property and encouraged Andria to get licensed. She took the advice to heart, completed the classes, and passed the test in both Iowa and Illinois. Today, eight years into her licensed real estate career, she works solo serving clients throughout Iowa and Northern Illinois. Based in a region shaped by the Mississippi River, military families, farms, and some of the best small towns in the country, Andria has built her business around the people and places she knows well. With a military base nearby and a strong presence of active-duty service members, veterans, and retired military families, she found a meaningful calling early in her career. Working with military families inspired her to help veterans and active-duty service members purchase their first homes, a focus that has become one of the most rewarding parts of her work. When marketing listings, Andria uses a practical and effective approach designed to create strong exposure. Her listings receive broad exposure across major real estate platforms, including Realtor.com and Zillow, along with targeted social media marketing on Facebook and Instagram. In her local market, well-positioned homes move quickly, and Andria understands how to position each property for attention from the right buyers.

Andria’s relationships with clients continue long after closing day. She stays connected through scheduled texts on special dates, monthly emails, visits, and thoughtful seasonal gestures, including delivering pumpkins to clients’ doorsteps. She also hosts events at her personal office, such as Santa visits, Easter egg hunts, pop-up boutiques, lunch and learns, and cookouts. Clients are encouraged to send photos of the changes they make to their homes, keeping Andria connected to the next chapter of their lives. Her approach is personal, consistent, and rooted in genuine care. Community involvement is also a major part of Andria’s life and business. She supports a wide range of organizations, including the Boys and Girls Club, Christian Care, Fellowship of Christian Athletes, Little League, Moline High School Boosters, a crisis pregnancy resource center, a domestic violence shelter, wells in Africa, Compassion International, and the food bank. Her commitment to service reflects the same values that guide her work with clients: show up, help where you can, and make a meaningful difference. Looking back, Andria says she would not change a thing, except that she would have started working with VA buyers sooner. She is grateful for the people who helped shape her journey, including Donna Cecchini, the owner and her coach at Keller Williams Greater Quad Cities, where she got her start. She also credits the incredible training and support she received there, including from Melissa Zumdome. Her parents encouraged her through this later-in-life career change, and her father’s positivity and motivation helped carry her forward. Today, her husband, Joshua, is her greatest teammate, whose support has been instrumental throughout her career.

For more about Andria Henning please visit: instagram.com/andriaismyrealtor or facebook.com/andriaismyrealtor https://

https://

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ANGIE CASTRO — HELPING CLIENTS BUILD WEALTH THROUGH REAL ESTATE Angie Castro was drawn to real estate through investing and quickly recognized the power it has to build wealth and change lives. What began as an interest in creating opportunity for herself grew into a career focused on helping others do the same. For Angie, real estate is not only about buying and selling homes—it is about opening doors to stability, growth, and longterm financial opportunity. Now five years into the business, Angie leads a growing team at Monarch Group Realty. Through collaboration, shared expertise, and a client-first mindset, her team provides a high level of service to buyers, sellers, and investors. As a leader, Angie is focused on building both a strong business and a strong team culture rooted in trust, strategy, and results. Angie serves Charlotte and the surrounding areas, a market she values for its continued growth and diverse opportunities. From first-time buyers to seasoned investors, Charlotte offers something for everyone. She especially appreciates the city’s potential for long-term wealth building, making it an exciting place for clients to plant roots, expand portfolios, and plan for the future. Her marketing approach is strategic and modern, combining social media, targeted outreach, and high-quality visual presentation to help each property stand out. Angie understands that strong exposure is essential, but she also believes that effective marketing must be intentional. Every listing is positioned with the right audience in mind to generate interest and maximize results. Staying connected with clients is an important part of Angie’s business. She maintains relationships 30

through regular check-ins, events, newsletters, and by continuing to provide value through market updates and investment opportunities. Her goal is to remain a trusted resource long after the transaction is complete. Looking back, Angie says she would still focus on investing early and building relationships, both of which have shaped her success. If she could do anything differently, she would have scaled her team and systems sooner, recognizing how important structure is to efficient growth and long-term service. Angie is also committed to giving back and supports Hearts for the Invisible Charlotte Coalition. She credits much of her success to her family, especially her husband, Sebastian Mora, for his constant support and belief in her vision. She is also grateful to her Monarch Group Realty team, mentors, clients, and community for trusting and supporting her throughout her journey.

To contact Angie Castro, please call (704) 318-5494 Top Agent Agent Magazine Magazine Copyright Top

10 WAYS TO BECOME ® A CELEBRITY REALTOR ON SOCIAL MEDIA

Establishing yourself as a well-known REALTOR® on social media requires developing a solid personal brand, producing captivating content, and engaging with your audience. Here are some steps to help you achieve that: Top Agent Magazine

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1. Produce Regular Content

6. Communicate With Your Audience

Create a content plan that matches your brand and appeals to your target audience. Share a mix of professional real estate content, behind-the-scenes glimpses of your life, and engaging personal content. To keep it interesting, use a variety of content types, including photos, videos, and written posts.

Respond promptly to comments and messages. Ask questions and encourage interaction in your posts. Host live Q&A sessions or virtual tours to engage with your audience in real-time.

2. Use Creativity in Marketing

Share educational content about the real estate market, home buying/selling tips, and industry trends. Position yourself as a knowledgeable expert in your field by providing valuable information.

Your Listings

Use high-quality images and videos to showcase your properties. Incorporate storytelling techniques to make your property listings more engaging. Highlight unique features and selling points of each property.

3. Set Your Brand Determine what makes you stand out from other REALTORS®. Discover your selling points and unique traits. Create a brand that reflects your personality, expertise, and values, and give it a name that is memorable and aligns with who you are.

4. Enhance Your Profiles Make sure you’re using high-quality, high definition profile photos. Write a bio that highlights your real estate experience, areas of expertise, and any unique qualities that make you stand out. Include contact information and links to your website or other relevant platforms.

5. Connect With Your Peers Collaborate with other influencers or professionals in the real estate industry. Attend local events and network with other professionals in your community. Cross-promote with other REALTORS® or businesses in related industries. 32

7. Provide Information and Value

8. Use and Create Hashtags Research and use relevant real estate hashtags to increase the discoverability of your posts. Create a branded hashtag to encourage your audience to share their experiences with your services.

9. Stick to a Regular Posting Schedule Establish a consistent posting schedule to keep your audience engaged. Use analytics tools to determine the best times to post for maximum visibility.

10. Be Yourself Showcase your personality and be authentic in your posts. Share your successes, challenges, and personal experiences to connect on a deeper level with your audience. Remember, building a celebrity presence on social media takes time and dedication. Stay true to your brand, be patient, and adapt your strategy based on what resonates with your audience.

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APRIL CRAWFORD — HELPING CENTRAL ALABAMA CLIENTS FIND FUNCTIONAL HOMES WITH HEART After 20 years as an occupational therapist in the home health setting, April Crawford knew what it meant to help people live more comfortably and confidently in their homes. When COVID changed the medical field, she began considering a new career path and realized her background could continue serving people in a meaningful way through real estate. For April, the transition made sense. She loved the idea of helping clients not only find a house, but find a functional home that truly fits their lifestyle, whether they are downsizing, upsizing, relocating, or preparing for a new chapter. Now four years into real estate, April works as a solo agent primarily serving the River Region in Central Alabama, with a focus on Prattville. Her connection to the area is deeply personal. She has lived there all her life, attended school there, and raised her family there. To April, Prattville is home, with a small-town, Hallmark-like feel that has only grown more vibrant over the years. She loves the community events, the familiar faces, and the sense of connection that make the area special for people of all ages. April markets heavily on social media, using listing videos, reels, and posts to create visibility and attract new clients. Listing videos have been especially valuable in helping her reach people and showcase homes in an engaging way. She also uses mailers and open houses, creating a strategic marketing plan for each client and listing based on the client’s goals. Her approach blends creativity, visibility, and personal attention, helping each home stand out while keeping the seller’s needs at the center of the plan. Staying connected with past clients is also important to April. She delivers pop-bys, sends personal texts and emails, and plans to continue growing her client appreciation efforts. During her first year, she hosted a pie and family photo session event, and she hopes to create at least one annual client event moving forward. These touchpoints reflect the relationship-based nature of her business and her desire to remain connected long after closing. Top Agent Magazine

Looking back, April says she would have gotten organized sooner and put systems in place earlier, before she knew how much she would need them. What she would absolutely do the same is continue being unapologetically herself: real, authentic, and genuine through the good, the bad, and the unexpected. That honesty is part of what clients connect with, and it has helped her build a business rooted almost entirely in relationships and referrals. April is also committed to supporting the community she loves. While she says she wants to continue growing in this area, she already focuses on spotlighting local businesses and sponsoring clients’ children’s sports teams through local schools, including Prattville High School, Autauga Academy, and Marbury High School. Her support reflects her belief in showing up for the people and families who make the River Region feel like home. April is deeply grateful to the Lord for opening the doors that led her from occupational therapy into real estate. She thanks her clients for trusting her, referring their friends and family, and allowing her to be part of important chapters in their lives. She is also thankful for her husband and three sons, who support her through late-night contracts, weekend showings, and the demands of the business. Professionally, she credits Michele Hobbs for guiding her during her first year, Gene Darden for his encouragement since she joined Real Broker, and Terri Kelley for helping her navigate countless questions and unexpected situations. With faith, authenticity, and a heart for helping people, April continues to serve Central Alabama clients with care and purpose.

For more about April please visit: facebook.com/profile.php?id=100082817170474 or instagram.com/aprilcrawfordrealtor

www.

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Laughs!

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mag@TopAgentMagazine.com http://www.TopAgentMagazine.com

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GAVIN ERNSTONE — REPRESENTING LAS VEGAS LUXURY WITH EXPERIENCE, DESIGN, AND DISTINCTION Gavin Ernstone’s passion for real estate began early. He started in the industry in London at just 17 years old in 1987, and decades later, the work still energizes him. What he loves most are the people he has had the opportunity to meet, the friendships formed along the way, and the challenges that come with guiding complex transactions. For Gavin, real estate requires problem-solving, strategy, and persistence, but it also brings the deep satisfaction of knowing he has done a great job and that his clients appreciate the effort behind the result. Now 34 years into his career, Gavin brings a global perspective and extensive experience to the Las Vegas market. He is one of the owners of Simply Vegas, a brokerage with nearly 600 agents, and also leads a small personal team. That combination gives him the reach and resources of a major brokerage while still allowing him to provide the focused attention and high-level guidance his clients expect. Gavin serves Clark County, where he is especially drawn to the architecture and interior design that define many of the area’s most exceptional homes. Las Vegas offers a distinctive luxury market, with properties that reflect creativity, scale, craftsmanship, and lifestyle. Gavin has built his business around representing some of the finest listings in the Vegas Valley, with a strong focus on highend homes, many of which are in the $10 million to $20 million range. Marketing is a major part of Gavin’s work, especially at the luxury level where presentation, exposure, and positioning matter. He and his team maintain an ongoing marketing presence through both print and online platforms, ensuring that properties receive consistent visibility among the right audiences. His approach reflects the level of care required for significant estates, where every detail, from photography to messaging to market placement, can influence how a home is received. 36

Relationships remain central to Gavin’s success. He often sees many of his clients socially, and those connections reflect the trust and rapport he has built over many years in the business. For Gavin, real estate is not only about the transaction itself; it is about long-term relationships, discretion, and the ability to serve as a trusted advisor through important decisions. His experience allows him to remain steady, strategic, and solution-oriented, even when a deal requires careful navigation. Looking back, Gavin jokes that if he could do anything differently, he would have sold every house he owned in 2007 and bought them all back in 2011. Beyond that perspective, his long career has been shaped by adaptability, market knowledge, and the willingness to meet each challenge with focus. Having worked through different markets and economic cycles, he understands the importance of timing, judgment, and experience in real estate. Giving back is also important to Gavin and his wife. Together, they devote significant time and resources to supporting St. Jude Children’s Research Hospital. Gavin also served on the board of directors for Habitat for Humanity Las Vegas for 10 years and has held events and raised funds for autism awareness. With decades of experience, a love for architecture and design, and a reputation in the Las Vegas luxury market, Gavin continues to serve clients with expertise, professionalism, and a deep appreciation for the relationships that make real estate meaningful.

For more about Gavin please visit: Website |https://instagram.com/gavinernstone Instagram |https://instagram.com/simplyvegasre Instagram

https://thedhs.com

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A Step-by-Step Guide to

Converting Internet Leads to Real Life Sales In the era of apps, instantaneous social platforms, and text messaging, it’s little surprise that the modern homebuyer begins his or her search for real estate representation online. Even if you’ve got a top-notch website or an influential social media presence, how do you connect with web surfers who have yet to commit to the services you offer? Take a look below to learn a few key techniques to bridge the gap between digital interest and real-world sales. Top Agent Magazine

RESPONSIVENESS IS KEY Like it or not, our digital culture relishes immediacy and instant gratification. With that in mind, be sure to stay on top of online interest forms, e-mails, or newsletter signups. Don’t let an online lead go to waste by taking too long to engage and follow-up. Things move fast, and it’s easy for potential clientele to forget which websites they’ve visited. Even if your lead isn’t ready to commit then and there, you demonstrate your

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Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. accessibility and attentiveness by following up swiftly—a characteristic anyone would seek in an agent or lender.

ENGAGE WITH OPEN-ENDED CONVERSATION When online back-and-forth goes stale, communication drops off quickly. If you’re following up via e-mail, social media, or text, be sure to keep topics focused squarely on the potential client. Ask open-ended questions to give your lead the opportunity to loosen up and engage on a personal level. There’s no better way to cement a digital lead than to take a pointed interest in the specifics of their situation. Doing so transforms the impersonal invisibility of the internet into a true connection.

GIVE ADDED VALUE Plenty of businesses send impersonal, automated messages in response to an online inquiry, but establishing a true connection may mean providing your lead with something of value. Perhaps you’re forwarding a property for sale that fits the interests of your lead, or a relevant article, or maybe you take the time to send a personal message—demonstrable value and a personal touch separate your follow-up response from spam. Other ideas to consider when 38

adding value to your follow-up technique: incorporate area promotions and access to local events, make a date for coffee, or offer a brief consultation free of charge to make the first move.

DON’T STOP MAKING CONTACT If you don’t connect with your internet lead right off the bat—don’t be discouraged. It often takes multiple tries before a follow-up interaction sticks. Folks are busy and frequently flooded with e-mail blasts and junk mail. A lead may not engage without a little prodding that shows you’re committed to their business. Remember: it’s the squeaky wheel that gets the grease. Digital leads don’t have to be difficult to capture. The internet plays a powerful role in funneling modern clientele your way, but in order to take full advantage of the web’s reach, you’ll need to tailor your follow-up technique. Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. Keep these tips top-of-mind as you build your online presence and mine the vast world wide web for an endless wealth of clientele. Earning a command of digital lead conversion is the surest way to bolster your business in the ever-evolving digital era.

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GINA ELLIS — CREATING HOME THROUGH TRUST, SERVICE, AND LOCAL EXPERTISE Gina Ellis has always loved the process of making a house feel like a home. To her, home is more than a property; it is a place where people feel safe, comfortable, connected, and grounded. That belief made real estate a natural career path, allowing her to help clients find not only a house, but a place where they can build their lives. Her experience began around 2007, when she started investing in fix-and-flip properties while leading a team that included a real estate agent and subcontractors. In 2017, she began selling real estate professionally, bringing both hands-on property knowledge and a deep appreciation for the emotional meaning of home to her clients. Today, Gina works alongside her licensed assistant, Ali Lyon, and her admin, Michaela Erickson. She serves the Flathead Valley and is also willing to assist clients in other Montana communities with the support of a local agent, ensuring she has boots on the ground and firsthand knowledge of the area. That thoughtful approach reflects the care she brings to every client relationship, especially when guiding people through communities and properties that deserve informed representation. For Gina, the Flathead Valley is more than a market; it is home. Having grown up there, she remains profoundly aware of the abundance of scenery and the community spirit that make the area so special. There are always new places to explore and people to meet, which keeps life from ever feeling redundant. Her local roots give her a strong understanding of the area’s lifestyle, neighborhoods, and values, all of which help her serve clients with authenticity and insight. As an agent, Gina focuses heavily on relationship-building, communication, and creating a trusted personal brand centered on professionalism, market knowledge, and exceptional client service. She places tremendous value on the trust she builds with others. Her listings are marketed through a combination of strategic online marketing, professional

photography, social media exposure, targeted advertising, and strong local and national networking connections. She also brings real-life presence into her marketing by showing up for her sellers’ showings and maintaining well-rounded knowledge of each property. She keeps information onsite and ready for buyers, and when she does not have an answer, she works quickly to find it. Gina also makes staying connected with past clients a priority. She uses systems within her CRM and past sales records to regularly reach out by phone, text, or email, inviting conversation about their lives and offering continued support. She also sends cards by email or text and keeps those touchpoints organized and consistent. For Gina, the relationship does not end at closing; it continues through genuine communication and ongoing care. Looking back, Gina says she would have been more confident and intentional about publicly representing herself and her value as a Realtor from the beginning. She also would have asked more questions of clients, brokers, and agents she admired, recognizing how much wisdom can be gained by listening to others’ experiences. Her commitment to the profession also extends into advocacy and service. She supports RPAC because she believes in protecting the rights of landowners across Montana and the nation. She serves on the Government Affairs Committee, the board of directors at her local association, and the management committee at the state level. She also enjoys assisting with events and fundraising for the NMAR Charitable Foundation. Gina is grateful to the people who have helped shape and support her career, including her first mentors, Charles Lapp and Phil Labuda, who guided her at the beginning of her real estate sales journey. She also deeply appreciates the agents she works alongside at Engel & Völkers, especially those in the Whitefish shop, as well as the managing brokers she collaborates with daily. She especially recognizes Ali Lyon and Michaela Erickson, whose leadership, support, and partnership help make their success possible and allow them to serve clients at the highest level.

For more about Gina Ellis: Website: Ginaellisrealestate.com; Facebook: Gina Ellis Realtor; Instagram: instagram.com/dream.home.seller; X: x.com/GEllisRealtor; LinkedIn: linkedin.com/in/ginaellisrealtor or YouTube: Gina Ellis Realtor-Flathead Valley http://

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HANNAH PAUL — HELPING SOUTHERN INDIANA CLIENTS FEEL AT HOME WITH TRUST, PERSONALITY, AND CARE Hannah Paul became a real estate agent because she genuinely loves helping people navigate one of the biggest decisions of their lives. Growing up in Southern Indiana and later buying homes of her own, she saw firsthand how much a home can impact not only someone’s finances, but also their lifestyle and future. Real estate gave her the opportunity to combine her passion for people and homes into a career where she can make a meaningful difference. Now seven years into the business, Hannah recently stepped into a new chapter as an independent solo agent after spending the last few years leading a team. She serves Clark, Floyd, Harrison, and Washington counties, areas that are deeply personal to her. Born and raised in Southern Indiana, Hannah knows the neighborhoods, schools, hidden gems, and small-town communities that make the region special. Helping people buy and sell homes there feels less like working in a market and more like serving the place she calls home. Hannah’s primary source of marketing is social media, which has helped her build a recognizable personal brand throughout Southern Indiana. She actively creates content on TikTok, Instagram, and Facebook, combining real estate expertise with a unique video style that reflects her personality, local knowledge, and sense of humor. Rather than relying only on traditional advertising, she focuses on building relationships and providing value through content. Many clients feel like they already know and trust her before their first conversation, and that connection has helped her grow her business through referrals and social media engagement. Staying connected with past clients is one of the most important parts of Hannah’s business. Social media allows her to remain part of their lives long after closing day, and when she sees a client celebrating a milestone or special life event, she enjoys sending a handwritten note to let them know she is thinking of them. She also partners with a small business that helps her send monthly gifts and popbys throughout the year. Most importantly, Hannah remains available whenever clients need her, whether it has been six months or six years since they worked together. 40

Looking back, Hannah would still focus on people first. From the beginning, she believed that if you genuinely treat people the way you would want to be treated and always do what is best for the client, the business will follow. She would also make the same decision to join a real estate team early in her career, because the mentorship and experience helped her grow faster. What she would do differently is start building her social media presence sooner and give herself permission to stand out earlier, trusting her personality and unique approach from the beginning. Hannah is also committed to giving back. She is one of the top contributors to the Children’s Miracle Network through her brokerage, helping support local children’s hospitals and the families they serve. She is also a member of Impact 100 Southern Indiana, a women’s philanthropic organization that funds transformational grants for local nonprofits. In addition to her membership, Hannah has served on the grant review committee, helping evaluate organizations and support meaningful community impact. Hannah is grateful to her family and friends for their unwavering support and encouragement throughout her career. She especially thanks her partner, Matthew Henegar, who has taught her how to run a business fearlessly, trust her instincts, and pursue growth with confidence. Most of all, she thanks her clients for trusting her during some of the biggest decisions of their lives. With a business built on care, authenticity, and connection, Hannah continues to help Southern Indiana clients move forward with confidence.

For more about Hannah please visit: Instagram | Facebook | TikTok https://instagram.com/hannahsellsindiana

https://facebook.com/share/1ELQGqw868 https://tiktok.com/@hannahsellsindianaa

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ARE THESE

REAL ESTATE MYTHS HOLDING YOU BACK? Top Agent Magazine Debunks Common Misconceptions In the fast-paced world of real estate, it’s easy to fall prey to common myths and misconceptions that can hinder your sucTop Agent Magazine

cess. Whether you’re a seasoned agent or just starting out, separating fact from fiction is essential for navigating the

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complexities of the market. That’s why Top Agent Magazine is here to debunk some of the most prevalent real estate myths and empower you to achieve your full potential.

MYTH #1

MYTH #3

You need to have a large budget to succeed in real estate.

Real estate is a solo endeavor.

Reality: While having ample resources can certainly be advantageous, success in real estate is not solely determined by the size of your budget. With creativity, determination, and strategic planning, agents can achieve remarkable results regardless of their financial constraints. Top Agent Magazine showcases countless examples of agents who have built thriving businesses through hard work, ingenuity, and a commitment to excellence.

Reality: In reality, success in real estate often requires collaboration and teamwork. Top Agent Magazine celebrates the power of networking, mentorship, and partnerships in the industry. By surrounding yourself with knowledgeable colleagues and industry experts, you can gain valuable insights, access new opportunities, and overcome challenges more effectively. Together, agents can achieve greater success and make a positive impact in their communities.

MYTH #2

It’s time to dispel these common real estate myths and embrace a more informed and empowered approach to your business. With Top Agent Magazine as your trusted resource, you can access valuable insights, learn from industry leaders, and stay ahead of the curve in today’s competitive market. Don’t let misconceptions hold you back—unlock your full potential and achieve the success you deserve in real estate.

It’s all about closing the deal as quickly as possible. Reality: While closing deals efficiently is important, rushing the process can lead to costly mistakes and missed opportunities. Top Agent Magazine emphasizes the importance of building long-term relationships with clients, understanding 42

their needs and goals, and providing personalized service every step of the way. By focusing on client satisfaction and fostering trust, agents can establish themselves as reliable partners and attract repeat business and referrals.

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JENNIFER BARNETT — SERVING MONTANA WITH HEART, GRIT, AND COMMUNITY large and loyal local network. Because many of the women at The Front Agency grew up in the area, they understand how powerful community connection can be. They share one another’s listings and encourage friends, family, and followers to do the same when they know someone who may be a good fit. This approach helps blanket their geographic area with exposure while still maintaining a strong commitment to serving friends and neighbors along the Front.

Jennifer Barnett had always wanted to sell real estate, but shortly after college, life as a single mother made a commission-based career with unpredictable hours feel out of reach. Still, the dream stayed with her, shaped in part by her own journey toward homeownership. She will never forget the years she and her son talked about the home they hoped to have one day, imagining what it would feel like to finally own something that was theirs. The day she signed the deed and became a homeowner was deeply emotional, bringing a sense of pride, accomplishment, and stability. Today, seven years into her real estate career, Jennifer finds meaning in helping others experience that same joy.

Many of Jennifer’s clients are people she already knows or referrals from her trusted network, and she stays connected by being present in the community. Beginning this year, The Front Agency will also host an annual client appreciation event at a local venue, complete with catering and live music, as a way to thank clients for the support they have shown since the brokerage opened in August 2024. For Jennifer, real estate is built on trust, loyalty, and authentic relationships.

Jennifer is a broker/owner with The Front Agency, a brokerage made up of seven women who each develop and manage their businesses independently while drawing on one another’s strengths. With backgrounds in business, marketing, public relations, and other fields, the women collaborate to help their clients’ properties receive strong attention and thoughtful representation. The culture is efficient, supportive, and unique, allowing each agent to bring her own expertise while working together toward a shared goal.

Her commitment to service extends far beyond real estate. About five years ago, Jennifer and two close friends started 1000 in Action, a local nonprofit focused on preventing child abuse in their area. She also sponsors a women’s violence prevention and self-defense class each spring for high school girls in nearby communities, and she regularly supports local schools, student organizations, teachers, coaches, and families in need. Jennifer believes in helping quietly and meaningfully wherever she can.

Serving northcentral Montana along the Rocky Mountain Front, Jennifer works primarily throughout Teton, Cascade, Pondera, and Lewis and Clark counties. While Montana is known for its breathtaking scenery and wildlife, Jennifer says the people are what make the area truly special. Montanans value integrity, work ethic, honesty, and grit, and the idea of “neighbors helping neighbors” is a way of life. For Jennifer, representing people who care deeply about their communities, state, and military is one of the greatest honors of her career.

Looking back, Jennifer says choosing the right supervising broker is vital, and she encourages new agents to interview brokerages carefully to find the best fit for their goals and values. She also believes strongly in staying true to yourself. “Be real,” she says, knowing authenticity is what sets people apart. Jennifer is grateful to her family, friends, clients, and team members Deanna Rutten, Mary Ann Hilyard, Tasha Johnson, Sierra Johnson Waltari, Helen Music, and Jennifer Gruber, whose belief, trust, and support continue to make her better every day.

Jennifer and her brokerage market properties primarily through their website and social media, supported by a

To learn more about Jennifer Barnett please visit frontagencymt.com or instagram.com/fairfieldjen.mt.realtor Find her on Facebook: Jen Barnett, Broker/Owner, The Front Agency https://

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JULIE FITTS QUEEN — BRINGING GENERATIONAL KNOWLEDGE, VISION, AND HEART TO MOUNTAIN REAL ESTATE Julie Fitts Queen’s connection to real estate runs deep. Her family has been in the North Georgia mountain area for generations, and her father, a builder and developer, gave her early exposure to construction, land development, and the many details that shape a successful property. Although Julie originally went to school to teach, she found herself drawn back to drafting classes and working with local builders on house plans and remodels. With experience in new construction, resale homes, additions, septic systems, wells, setbacks, and local development, becoming licensed was a natural next step. Now celebrating 21+ years as a licensed Realtor, and closer to 30 years overall in the field, Julie has built a full-time, full-service business rooted in expertise and relationships. She works with a marketing manager and transaction coordinator, along with longtime buyers agents who help ensure clients receive attentive support. Licensed in Georgia, Tennessee, and North Carolina, Julie primarily serves the North Georgia mountain area, where her family roots and professional experience give her a rare depth of local knowledge and relationships. Julie loves the area’s historic downtown, mountain scenery, Toccoa River, Lake Blue Ridge, country back roads, and close proximity to the city when desired. More than anything, she loves the people and sense of community. Known locally as the “hometown girl,” Julie values lifelong relationships with both longtime residents and those who have moved to the area part or full time, many of whom have opened businesses that have become assets to the community. Her business spans residential resale, new construction, land, investment properties, commercial real estate, and luxury homes. Julie has been through market booms, recessions, and everything in between, learning how to adapt while continuing to provide clients with valuable resources. She has also earned statewide recognition, ranking number one in the state for four years and in the top three for the last three years. While she is experienced in luxury properties and was featured on A&E’s Million Dollar Mountain Homes, now available on Prime, Julie remains committed to serving all types of clients and listings, honoring the everyday properties that helped build her career. 44

Julie’s marketing combines strong franchise exposure, national networking, online visibility, and local relationship-building. She stays prominent on Zillow and her website while continuing to value handwritten notes, phone calls, and genuine conversations. Her relationships with vendors, closing offices, surveyors, builders, clients, and fellow Realtors remain central to her work. She also maintains a database of nearly 9,000 contacts who receive monthly newsletters featuring market information, listings, and local items of interest. Looking back, Julie says she has loved the journey, including the moments that required courage. From buying a commercial building for her office to taking on major commercial projects as one of the few women involved, she has learned to study, adapt, and move forward with confidence even when the path felt intimidating. Her mindset is steady: treat real estate like a career, learn from challenges, and show up the next day ready to keep working. She also gives back through Snack in a Backpack, Women’s Crisis Network, local sports teams and children’s events, Blue Ridge Business Association, Impact Fannin, and Parade of Homes. Julie credits much of her foundation to her parents, especially her father, who taught her about building, land, and real estate. She is also grateful to her family, grown children, husband, staff, fellow Realtors, and longtime managing broker for their continued support. With generational roots, hands-on construction knowledge, and a heart for her community, Julie continues to help clients navigate North Georgia real estate with experience, confidence, and care.

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For more about Julie please visit: juliefittsqueen.com; facebook.com/julie.v.queen; linkedin.com/in/julie-fitts-queen-95747612 or instagram.com/juliefittsqueenrealtor https://

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THE THREE MOST IMPORTANT QUALITIES FOR REAL ESTATE SUCCESS Thinking about going into real estate or new to the business? This article is for you. Real estate sales offers almost unlimited income, flexible hours, and the ability to ‘be your own boss’. If it’s so awesome a field, why don’t more people succeed? (Statistics say about half of agents entering the business in any given year are out of the business in a year…) Top Agent Magazine

The Success Numbers Having interviewed thousands of would-be agents, I haven’t met one who didn’t want to make six figures their first year in the business. Here’s the truth: The first-year agent, on average, sells 2-3 homes. Depending on the area, that’s nowhere near six figures. So, what’s wrong?

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The Business Doesn’t Guarantee Success I know. You were told you could be successful if you joined a particular company. You thought that was true. Then, you found out success wasn’t nearly as much due to the company as it was due to your own work ethic! How rude! Yes, it’s true that a good company provides the tools. A caring, coaching manager provides the skills. Good agents around you help you stay motivated. But, agents still fail with great support. Why? They didn’t go to work!

The Three Qualities that Make the Difference I’ve told you the downside. Now, here’s the upside. Agents who have an abundance of these three qualities succeed at a high level:

Personal initiative—taking charge of their own schedules, organization, and initiating a successful business startup plan from day one. These people don’t need someone baby-sitting them. They follow the lead of a trusted mentor or coach and are self-directed.

Tenacity—not giving up. People think they are tenacious and selfdirected until they actually have to be tenacious and self-directed. Most people give up way too soon! These people just keep going until they win. They have a huge tolerance to keep losing as they have their eye on the ball— success. While they are striving, they are constantly getting better at what they do.

Mental toughness—the ability to take ‘no’ after ‘no’ and keep going to a ‘yes’. These people don’t stop at 3 ‘no’s. They learn from rejection and get more determined to win.

See if you have these qualities. And, better yet, how strong are each of these qualities in your ‘prior life’? Give yourself a grade of 1-5 (5 being really high).

Examples of People Who Prove They Have these Qualities in Abundance Read the biographies of exceptional Olympic performers. Every one has overcome great adversity. They all exhibit extreme tenacity, personal initiative, and mental toughness. Pretend you’re an Olympic sales performer. Find those qualities in yourself. Find someone who believes in you. Keep going. Don’t give up if you have the will to succeed!

Managers, an interview tip: Use this list and develop ‘past-based behavioral predictor’ questions to see if that prospective agent exhibits enough of each quality. You can see questions and how to create them in The Complete Recruiter. Carla Cross, CRB, MA, President of Carla Cross Seminars, Inc. is an international speaker specializing in real estate management with emphasis on creating peak productivity. Her eight internationally published books, including Up and Running in 30 Days, and 20 agent and management programs have helped thousands of real estate professionals to greater productivity and profitability. Her newest book, Launching Right in Real Estate: What They Won’t Teach You in Pre-License School, has won the Axiom business book award for best business book of the year. Reach Carla at 425-392-6914 or https://carla-cross.com.

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KATRINA FUNKHOUSER — GUIDING NORTHERN VIRGINIA CLIENTS WITH STRATEGY, CARE, AND CONNECTION whether they are buying their first home, selling a longtime property, or making their next move.

Katrina Funkhouser has always been drawn to work that combines people, problem-solving, and strategy, which made real estate a natural fit. The industry allows her to help clients through major life decisions while using the communication, planning, and guidance that make each transaction successful. Now 11 years into her career, Katrina has built her business around integrity, relationships, and a genuine commitment to helping clients feel supported from start to finish. Working as a solo agent, Katrina serves Fairfax County, Arlington County, and Loudoun County throughout Northern Virginia. What she loves most about the area is the balance it offers. Strong communities, top-rated schools, diverse neighborhoods, great restaurants, parks, and convenient access to Washington, D.C. all make the region an appealing place to live and work. Katrina understands how important it is for clients to find not only the right home, but also the right community for their lifestyle. When marketing listings, Katrina uses a thoughtful and customized approach designed to highlight each property’s best features and attract the right buyers. Her strategy includes online exposure, high-quality visuals, social media marketing, email campaigns, MLS promotion, open houses, and strong agent-to-agent networking. Because every home is different, she tailors each marketing plan to fit the property and the audience, helping sellers move forward with confidence. As an agent, Katrina focuses on building lasting relationships and staying actively involved in the community. Much of her business comes from referrals, repeat clients, networking, social media, and local engagement. Her goal is to be known not only for selling homes, but also for providing trusted guidance, clear communication, and personalized service throughout every step of the process. She wants clients to feel informed, heard, and cared for,

Katrina believes staying connected with past clients is one of the most important parts of her business. She keeps in touch through regular check-ins, social media, client appreciation events, holiday and home anniversary messages, and helpful market updates and local information throughout the year. She also makes it a priority to reach out personally, not only when someone is buying or selling, but to maintain genuine relationships. Her clients know they can always call her as a trusted resource long after closing. Looking back, Katrina would absolutely continue focusing on relationships, integrity, and genuinely caring for her clients, because those values have always been the foundation of her business. What she would do differently is trust herself sooner and spend less time worrying about being perfect. Over time, she has learned that confidence comes through experience, consistency, and showing up for people. She also would have invested earlier in marketing, systems, and building stronger connections within the community and industry. Community involvement is also important to Katrina, who enjoys supporting local schools, small businesses, community events, and organizations that help families and individuals in need. She believes real estate is deeply connected to the people and neighborhoods agents serve, which makes giving back meaningful both personally and professionally. Katrina is especially grateful to her broker, Debi Hughes, her daughters, Kylie and Kassie Funkhouser, her mom for her support, her wonderful clients, and Eddie Hane, her biggest helper. With a relationship-driven approach and a strong commitment to service, Katrina continues to help Northern Virginia clients move forward with confidence.

For more about Katrina, please visit facebook.com/funkhousernv; instagram.com/katrina.funkhouser or linkedin.com/in/katrina-funkhouser-b077906 https://

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MAGGIE SUN — BUILDING COMMUNITY THROUGH REAL ESTATE, EDUCATION, AND CONNECTION When Maggie Sun came to the United States in 2012 with her husband, who was working for Microsoft at the time, she was stepping into a new country and a new chapter of life. She had left her career in Shanghai as an HR manager and arrived without a clear idea of what she would do next. Like many of her Asian friends, she and her husband purchased their first home in the U.S. Soon after, Maggie began buying a few foreclosed properties, and the experience sparked her interest in real estate. What began as a personal investment journey eventually became a full-time career built on market knowledge, cultural understanding, and service. Today, Maggie has been in real estate for 10 years and leads a team of 10 people serving King and Snohomish counties in the Greater Seattle Area. Her team’s values are integrity, empathy, and excellence: integrity through honest information, empathy through helping clients make confident decisions, and excellence through creating long-term value. Over the past decade, the team has successfully closed more than 500 properties, earning a reputation for experience, professionalism, and trusted guidance. The region Maggie serves is not only where she and many of her team members live, but also an area they understand deeply. With strong price points, vibrant neighborhoods, and a significant Asian community, King and Snohomish counties offer both opportunity and familiarity for the clients Maggie and her team serve. That personal connection to the area helps them guide buyers and sellers with insight that goes beyond the transaction. Maggie’s background in human resources gave her a strong foundation in communication, leadership, and understanding people’s needs. Those skills now shape the way she leads her team and works with clients. Her approach is organized, educational, and relationship-driven, with a focus on helping clients

make confident decisions in a competitive market. In 2025, her team closed more than 160 units with a total sales volume exceeding $220 million, received the Keller Williams 2025 Millionaire Agent Team Award, and ranked as the top-performing team by sales volume at Keller Williams Bellevue. Marketing is a major part of Maggie’s business strategy. Her team is especially active in social media marketing, using consistent visibility and client education to stay connected with the community. Their brand presence spans more than 80,000 followers across social media networks, and they also invest in SEO advertising, monthly seminars, and client appreciation events. Whether introducing a listing, explaining market trends, or hosting an event, Maggie’s team focuses on providing value and maintaining an approachable presence. That commitment continues well beyond the closing table. Maggie and her team stay in touch with past clients through monthly market reports, helpful tips, event invitations, and listing notifications. These consistent touchpoints allow clients to remain informed about the market while feeling connected to a team that continues to care about their goals. With more than 300 five-star reviews combined across Zillow and Google, Maggie’s reputation reflects a business built through trust, education, and follow-through. Community involvement is also an important part of Maggie’s life and business. She supports autism groups, the Asian community, and Kirkland neighborhoods, and her family foundation contributes annually to autism research at the University of Washington. She credits her team for inspiring and supporting her every day and thanks her family for being her anchor, especially through the demanding hours that come with building a successful real estate career. She is also thankful for Keller Williams and the coaching and mentorship that have helped push her forward.

For more information about Maggie Sun please visit: YouTube | Instagram https://

youtube.com/@maggiesun-seattlerealtor

https://www.instagram.com/maggiesun_seattle_realtor/

Easy Blog Topics for Your Real Estate Blog Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off. Successful bloggers don’t choose blog topics on a whim. They think strategically and develop pillar content that their target audience will come back to again and again. Real estate bloggers should be less concerned with whether the same post already exists (it does) Top Agent Magazine

than with how they can be more informative and helpful than their competition. Your personality is likely the thing that your clients connect with, and your blog is another place where you can let it shine. Pillar content refers to those evergreen posts that never get old because they are always timely. Think about those questions that you’ve had to

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answer a hundred, if not thousands of times— that’s your pillar content. Wouldn’t it be nice if you could direct your clients to a blog post or, better yet, they discovered the answer on your website rather than you having to constantly repeat yourself?

Or maybe you helped a client sell their house for much more than they were expecting by conducting a series of small and inexpensive renovations. Tell your readers how you did it.

Evergreen Content

Your clients are likely new to the area. Inform them about upcoming community events or mom-and-pop shops they may have never heard of. Are there hiking trails or parks nearby? What’s the best place to grab a cup of coffee before work or a beer after? You can spotlight these places regularly as a monthly series.

This should really make up the bulk of your content. The possibilities are endless, and you could easily come up with an entire year’s worth of content with only a few hours of brainstorming. Here are some examples: You could provide your readers with a list of questions they should ask when interviewing a realtor, the steps to becoming a real estate investor, real estate facts all first-time homeowners should know, steps new parents should take to prepare their home for a baby, recommended vendors for home maintenance, or common real estate terms defined. You could explain to your readers what they need to know about home staging, which home renovations add the most value to their home, how to research schools or crime rates in specific neighborhoods, what a home association is, or how to start flipping houses and buying foreclosures.

Case Studies Sometimes realtors work with a client for years before they are ready to buy a home. Personal finance blogs are a thing for a reason. People want to see exactly how someone else achieved a shared goal. If you have a close relationship with a client who you helped become a homeowner, consider interviewing this client and writing up a case study that shows exactly how the two of you worked together to achieve this goal. 50

Stay Local

There are plenty of real estate news outlets that will be posting about the state of the market—but they won’t be talking about your specific community, and that’s where your blog comes in. Of course, if you only blog about community functions or properties on the market, then as soon as that event is over or that listing is sold, your content ceases being useful. The best real estate blogs balance their content by posting a little about all the above. Maintaining a high-quality blog means your prospective clients don’t need to visit several websites to have their questions answered because you’ve done the work for them. It’s a tool that helps you make a great first impression. If you still need help coming up with blog topics for your real estate blog, consider sending a survey out to your clients. You can send it via email and post it on social media. Ask your clients what real estate problems they need help solving and write your content with their responses in mind.

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MARCUS RODRIGUEZ — BUILDING A MODERN REAL ESTATE BRAND THROUGH VISION, MARKETING, AND COMMUNITY For Marcus Rodriguez, real estate was never only about selling homes. It was about building something meaningful from the ground up while helping people make major moves in their lives. Drawn to both the entrepreneurial side of the industry and the ability to help clients create new opportunities, Marcus saw how one property could completely change someone’s future. He also loved the creativity behind the business, from marketing and negotiation to vision, strategy, and turning opportunities into something meaningful. Now 10 years into his career, Marcus works as a solo agent serving Merced, California. He appreciates the city’s growth and momentum, along with the small-town feel that still makes Merced unique. In a place where people know one another and relationships matter, Marcus has built a business centered on connection, visibility, and trust. For him, real estate is not only about transactions; it is about helping people create a future within a community they are proud to call home. A major part of Marcus’s success has come through his modern approach to marketing and social media. He understands the importance of staying visible and relevant, especially in a market where buyers and sellers are constantly engaging online. Marcus meets weekly with his videographer and photographer, Micah Diele, to create content that highlights his listings, his personality, and the lifestyle within the communities he serves. His marketing style is intentional, polished, and designed to stand out. Marcus also uses social media as one of his primary ways to stay connected with current, past, and potential clients. He sees it as a meaningful form of communication, not only a marketing tool. By following, engaging, and interacting with people consistently, he remains present in their lives and top of mind when real estate needs arise. His approach is natural and consistent, built around showing up and maintaining relationships over time.

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Looking back, Marcus feels that everything has unfolded exactly the way it was meant to. He would not change the path he has taken, because each experience has helped shape both the agent and business owner he is today. That perspective reflects his trust in the process and his ability to keep moving forward with purpose, creativity, and consistency. Community involvement is also important to Marcus. He supports organizations including the Merced County Food Bank, the Salvation Army, Akita Ranch, and local real estate organizations such as the Board of Realtors and YPN. His participation reflects a desire to stay connected to the people and organizations that help strengthen Merced and the surrounding community. Marcus is grateful for the people who have supported his career and helped him continue growing. He would like to thank his broker, Moe Jawad, and the team at Keller Williams, as well as his preferred lender, Joe Stefani, and the team at Leader1 Financial in Merced. He also recognizes Micah Diele, whose creative partnership helps bring Marcus’s marketing vision to life. With a strong local presence, a modern approach to branding, and a clear sense of purpose, Marcus continues to build a real estate business rooted in opportunity, creativity, and community.

Find out more about Marcus Rodriguez at: Instagram: instagram.com/markyy_markk Facebook: Marcus Rodriguez TikTok: tiktok.com/@markyy_markk Website: myrealtormarcus.com https://

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RON & JANELLE VIK — GUIDING FAMILIES TOWARD OPPORTUNITY, WEALTH, AND HOME Ron and Janelle Vik, real estate has never been solely about houses. It has always been about helping people create opportunities, build wealth, and make confident financial decisions for their future. Through their own experiences as homeowners and investors, they saw firsthand how real estate can transform a family’s path. Janelle’s CPA background, combined with Ron’s relationship-driven approach, gives The Vik Home Team a strong foundation for guiding clients from both a financial and personal perspective. What inspires them most is helping people navigate major life milestones while building long-term wealth through real estate. Ron has been licensed for seven years, Janelle for four, and together they bring 11 years of real estate investing experience to their work. As a husband-and-wife team, they are supported by a transaction coordinator, administrative help, a videographer, and other trusted professionals who allow them to provide a high level of service. Their main focus is the Fox Valley, including St. Charles, Geneva, and Elgin, though they also serve clients throughout the greater Chicago suburbs. Because Ron began his career in their Lake Zurich office, many of their clients are still based in the northern region as well. What they love most about the Fox Valley is its strong sense of community. The area offers a balance of charm, growth, and opportunity, with vibrant downtowns, local businesses, parks, restaurants, and top-rated amenities. It is especially meaningful to Ron and Janelle because it is where Ron grew up and where they are now raising their own family. Being deeply rooted in the area gives them a genuine appreciation for the communities they serve and firsthand knowledge they can pass along to their clients. When marketing listings, Ron and Janelle believe every home deserves a customized strategy rather than a one-size-fits-all plan. They combine professional photography, video, social media marketing, targeted online advertising, reverse prospecting, and their local network to maximize exposure and reach the right buyers. Their personal marketing is rooted in

relationships, community involvement, and educational content that keeps them connected and top of mind. Their goal is to provide communication, strategy, and service that clients remember long after the transaction is complete. That relationship-focused approach continues well beyond closing day. Ron and Janelle stay connected with past clients by building lasting relationships, not simply following up after a sale. They host client appreciation events throughout the year, most recently at the indoor water park at Centre of Elgin, where clients and their families could relax, eat, and spend time together. They also send monthly LOLO gifts that support and introduce clients to local small businesses in their communities. For The Vik Home Team, it is important that clients feel like part of their extended family long after the keys are handed over. Ron and Janelle are also deeply involved in family life, youth sports, and their local community. Janelle serves on the elementary school PTO board, and The Vik Home Team sponsors Wasco Athletics, Tri-City Football Youth Organization, and Mat Rat Wrestling Club. Looking back, they say they would have started investing in real estate at an earlier age because of the opportunities it created for them individually and as a family. They also wish they had begun creating educational social media content sooner to help others better understand real estate investing and feel less intimidated by it. Ron and Janelle are grateful for the many people who support their business and family. Their children, Dominic and Evan, deserve a heartfelt thank-you for being flexible and understanding as their parents balance family life with busy real estate careers. They also credit their transaction coordinators, managing brokers Frances, Renee, and Gus at Baird & Warner, and the Baird & Warner Balance Program for providing trusted support and guidance. They are especially thankful to Matt Feddermann, owner of Real Snap Media, whose videography and content work has helped them showcase not only their listings, but who they are as a team and family. They would also like to recognize Paul Sanford, their Tom Ferry real estate coach, whose guidance, accountability, and encouragement have helped them grow their business and continue raising the standard for themselves and their clients.

For more about Ron & Janelle Vik please visit: instagram.com/thevikhometeam; facebook.com/Thevikhometeam or tiktok.com/@thevikhometeam https://

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4 Reasons Why Multitasking Can Actually Derail Your Day Common wisdom dictates that a master multitasker is likely to garner the most success. After all, doesn’t juggling multiple projects at once mean you’ll work faster than if you took each one as it came? While multitasking is often cited as a desirable skill—and surely serves its purpose now and again—studies show that a mere 2% of individuals can actually multitask effectively. Meanwhile, the remaining 98% might be doing more harm than good by trying Top Agent Magazine

to tackle too much at once. Take a look below at some little-known facts about the risky side of waging a routine built on multitasking.

1. Multitasking decreases productivity While multitasking gives us the illusion of completing two tasks at once, it actually means

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our focus and productivity is split. In other words, switching back and forth between two activities doesn’t mean they’ll each be completed sooner; it means that you’re getting half-as-much complete as you would if you focused on a singular task. Multitasking fatigues your brain, elicits stress, and make you less efficient in retaining new information.

2. Multitasking is actually addictive While watching TV or taking a walk, have you ever noticed the impulse to check your smartphone or scroll through your social media feed? Even though we think about multitasking as a workplace skill, it’s also an addictive form of mental stimulation. By satiating our need for distraction with constant check-ins online, we become accustomed to frequent breaks in our focus, training us to crave updates, messages, and push notifications—we even hit refresh when we’ve checked in five minutes prior! This negative habit-building makes it difficult to complete sustained bouts of concentration.

3. Multitasking has negative physical side effects Studies show that those who juggle multiple focus-intensive activities actually show spikes in cortisol, a stress hormone. Likewise, frequent multitaskers display symptoms of sleep deprivation: fatigue, disorientation, and lack of focus. Studies in Europe have recently 54

discovered that those who consistently multitask may actually show decreases in empathy and emotional control. What’s more, a constant sense of anticipation—readying to switch from one task to another, or persistently checking for e-mail updates—can potentially cause a decrease in overall IQ.

4. Multitasking breeds mistakes When our attention is split between tasks, it’s difficult to perceive and retain detail-oriented information. Because of this, mistakes—typos, clerical errors, mislabeled documents, and the like—occur with greater frequency. We’re in such a hurry to complete a portion of a task and switch to the next project that we lose sight of prompts, deadlines, and tying up loose ends. This means multitaskers are far more likely to overlook a glaring error than an individual who is devoting 100% of their attention to the task at hand. Now that we understand some of the dangers of multitasking, what can we do about it? While our tech-driven day-to-day might make focusing on a singular task a difficult endeavor, it’s the surest way to produce efficient, error-free work—while cutting down on stress, fatigue, and miscommunication. Try approaching your tasks for the day with a clear-cut schedule, moving one task at a time down your to-do list. This approach can eliminate some of the inefficiency inherent in multitasking and make for your most productive work routine yet.

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SHANNON ASLETT — GUIDING VIRGINIA CLIENTS WITH TRUST, SERVICE, AND LOCAL INSIGHT Shannon Aslett was inspired to pursue real estate because of her passion for helping people navigate one of the biggest decisions of their lives. She saw how overwhelming the buying and selling process could be and wanted to be someone who could offer guidance, honesty, and confidence every step of the way. Nearly a decade later, and eight years into her career, Shannon remains inspired by the fact that every transaction represents a new chapter in someone’s life. Whether clients are purchasing their first home, finding their dream home, or making a strategic investment, she considers it an honor to be part of that journey. Shannon leads Signature Home Group with the support of one other agent, a transaction coordinator, and a marketing coordinator. Together, they serve Fredericksburg, Richmond, and the surrounding areas throughout Virginia. Because Shannon lives between the Richmond and Fredericksburg regions and grew up in Virginia, she brings strong firsthand knowledge of the communities she serves. She appreciates how each area has its own unique character, from the historic feel of Downtown Fredericksburg to the vibrant energy and amenities of Richmond. One of Shannon’s favorite parts of being a Realtor is helping clients discover which area best fits their lifestyle and longterm goals. She enjoys guiding people through a wide range of property types and communities, whether they are looking for acreage, waterfront property, a golf course community, a luxury estate, or a family-friendly neighborhood. There is no one-size-fits-all approach to finding the right place to live, and Shannon takes pride in helping clients identify what matters most and match those priorities with a community they are proud to call home. When marketing listings, Shannon combines strategic online marketing, professional presentation, and relationship-based networking. Each listing receives a customized plan designed to maximize exposure and attract the right buyers. Her approach includes professional photography, cinematic video tours, drone photography, social media advertising, targeted email campaigns, reverse prospecting through the MLS, open houses, and promotion through her extensive network of agents, past clients, and community connections. She also leverages the marketing reach of eXp Realty while maintaining a personalized, boutique-style client experience through Signature Home Group. Top Agent Magazine

Shannon believes informed clients make confident decisions, so she focuses on being a trusted resource before, during, and after each transaction. She stays connected with past clients through regular check-ins, personalized emails, social media, client appreciation events, holiday greetings, homeownership tips, and market updates. She also reaches out on important milestones and remains available when clients need vendor recommendations, local information, market insight, or advice about a future move. For Shannon, real estate is about building lifelong relationships, not only completing a transaction. Giving back is also central to Shannon’s life and business. Each year, she organizes and participates in a toy drive benefiting the Marine Toys for Tots Foundation, and she regularly supports small local businesses. Her faith is a central part of her life, and she serves as a team leader at The Oaks Church. She also supports LifeCampUSA, which mentors middle school-aged youth whose fathers made the ultimate sacrifice while serving in the U.S. Military, Law Enforcement, or as First Responders, as well as Abide Village, a nonprofit creating a supportive cottage home community for individuals of all abilities. Looking back, Shannon would continue building genuine relationships, putting clients first, and leading with honesty and integrity. What she would do differently is invest in herself and her business sooner, build systems earlier, seek mentorship, and trust the process with more confidence. She is deeply grateful to her husband, Randy Aslett, and her family for their unwavering love, encouragement, and support, as well as to the colleagues and industry professionals whose collaboration and friendship have helped her grow. With a service-driven approach and a heart for community, Shannon continues to help Virginia clients move forward with confidence.

For more about Shannon please visit: instagram.com/shannon_aslett_realtor instagram.com/signature_home_group_team; facebook.com/shannon.m.reynolds.50 or facebook.com/profile.php?id=61576319790145 https://

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SHAUNTELLE HENSHAW — HELPING GULF COAST CLIENTS FIND HOME, STABILITY, AND OPPORTUNITY Shauntelle Henshaw’s passion for real estate is deeply personal. Growing up without a stable home gave her a clear understanding of how meaningful homeownership can be, and today she is driven by the desire to help others experience that same sense of security and possibility. She believes everyone who wants to become a homeowner should have the opportunity, and she is also a strong believer in real estate as a powerful investment. For Shauntelle, the work is about helping people build stability, confidence, and long-term opportunity. Now approaching her fourth year in real estate this August, Shauntelle works as a solo agent while recognizing that success takes a village. She serves Baldwin, Mobile, and Escambia counties, helping clients throughout Alabama’s Gulf Coast. The region holds a special energy for her, shaped by the enthusiasm people have for the area. Some buyers have waited years to retire there, while others are starting a new career or entering a new season of life. Whatever brings them to the Gulf, Shauntelle understands that the lifestyle feels different, and she enjoys helping clients find their place in it. Shauntelle markets herself and her listings across social media platforms and through the visibility of her vehicle, but her favorite form of marketing is her reputation. She knows that trust, consistency, and client experience are what keep a business growing over time. Her approach is personal, approachable, and rooted in genuine connection, allowing clients to feel supported while making important real estate decisions. Her relationships with clients continue well beyond the closing table. Shauntelle stays connected through newsletters, social media, coffee dates, and ongoing conversations that help relationships grow naturally. Her goal is not only to be a Realtor, but to become someone clients think of as part of their extended family. That level of care reflects the heart behind her business and her desire to stay present in clients’ lives long after the transaction is complete. 56

Looking back, Shauntelle feels good about the way she began her career. She came into real estate with energy and determination, and while there may be small things she would have adjusted along the way, she believes you only know what you know at the time. That perspective has allowed her to keep learning, growing, and building with confidence. Community connection is also important to Shauntelle. She lives in Foley and enjoys creating functions and opportunities for women to build relationships within the community. Her desire to bring people together reflects the same values that guide her work in real estate: connection, encouragement, and helping others feel supported where they live. Shauntelle is grateful for the mentors and brokerages that have helped shape her path. She spent her first three years with the boutique brokerage MarMac Real Estate and always admired Dusty Cole from afar. When Dusty and Heather Cole expanded and opened RE/MAX on the Coast, Shauntelle joined their brokerage, and the experience has been deeply meaningful. She feels truly blessed to have Dusty and Heather as mentors as she continues growing her business and serving Gulf Coast clients with care, purpose, and enthusiasm.

For more about Shauntelle please visit: facebook.com/ShauntelleSellsTheGulfCoast; instagram.com/shauntelle_henshaw; youtube.com/@ShauntelleSellsAlabama; shenshaw.remaxonthecoast-al.com/agents/ 2029960/Shauntelle+Henshaw; tiktok.com/@shauntellehenshawrealtor or linkedin.com/in/shauntelle-henshaw-75231866 https://

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Turn Open Houses into Destinations People are busy. Even those who are actively looking to buy a house or want to learn about the market for a future purpose have busy schedules. But with bit of added time, creativity and investment in making open house into destinations, you’ll see greater turnout. And we all know that greater turnout increases the likelihood of offers. There are several creative ways to hold an open house with a mindset of hospitality and with the goal of providing something of value to each person who attends. Top Agent Magazine

The neighbors-only open house Some agents embrace the “nosy neighbor” concept as a benefit, not an eye-rolling challenge. With his client’s permission, Wesley Peters, a Keller Williams broker in the Baltimore Metro Area, often gets the neighbors together before a home hits the market. “We invite other brokers, too, but we include as many neighbors as we can,” he says, explaining that he schedules these events for a Thursday or Friday evening, happy hour-style, rather than midday on a Sunday. They get a better turnout at 5:00 pm than

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midday on a weekend when the neighbors are busy with their lives. In a relaxed setting, conversations flow, neighbors can mingle and catch up, and the buzz begins before the home is listed. In advance, prepare invitations and hand-deliver them to homes on the streets you and your client agree are best to include. The destination is the event; the value each attendee receives is the social interaction and the removal of any awkwardness over visiting their neighbor’s house. Your client’s benefit is the buzz. A turnkey block party any time of year Once a property is listed, some agents take on the role of party planners. Certain streets or neighborhoods, they find, are perfect for lowkey social occasions. In some place, such as neighborhoods with many young families, a bounce-house or games may even ramp up the fun factor. But the idea of a seemingly spontaneous block party during an open house can be easy to pull off, whether you’re serving lemonade and cookies or coffee and pastries. The chance to meet prospective neighbors turns the event into a destination for both buyers and the neighbors; the value comes in buyers’ ability to see how the neighbors interact. Your seller’s benefit is that the grapevine will be filled with happy stories about their home. Tips: By keeping basic supplies in storage, you’ll be ready for a pop-up block party any time. Promote this type of event with targeted social media marketing and fliers or postcards to communities within a short distance of your listing. Invite other professionals It’s common mortgage lenders to attend open houses. But why not provide even more value to people who attend? Chances are, you have more than a handful of professional partners who welcome an opportunity to join you at your open house. Consider inviting an interior designer, a contractor, a gardener, even a gardener or a painter. Invite them to your broker’s open in advance or give them time to view the property 58

before the open house begins. Then encourage them to stroll the property during the open house or to sit with you. When visitors ask about needs or concerns they may have about the house – such as loan questions, the cost of improvements or upgrades or even remodeling – you’ll be able to introduce them to an expert on the spot. For that matter, your invited pros don’t even necessarily have to be in home-related businesses! Prospective buyers always want to know about the community when visiting open houses. Consider inviting representatives of community

organizations, like youth sports group or owners of mom-and-pop retailers to help your visitors get a feel for the neighborhood or town. For this type of open-house, prepare a flyer or card with your community contacts on it so visitors can leave with resources as well as information. Open house should be about the buzz. They’re about creating a conversation about your listing and making the home memorable to visitors. By giving people a unique experience they won’t forget, you’ll show your sellers how creative you are in meeting their needs.

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ZAID JAZRAWI — MATCHING CLIENTS WITH THE RIGHT PROPERTY, DESIGN, AND WATERFRONT LIVING Zaid Jazrawi has always been fascinated by building, design, and architecture, and that lifelong interest has shaped the way he serves clients today. He describes himself as a real estate matchmaker, a role that goes far beyond simply finding a property that checks the right boxes. It means helping buyers and sellers identify the right fit for their lives, goals, and lifestyle, whether residential or commercial, so they can move forward with clarity and confidence. With 35 years in the business, Zaid brings a seasoned perspective to every client relationship. His experience helps him read changing markets, understand pricing, and stay steady when a transaction becomes complex. With a team around him, he is able to provide support throughout the process while still protecting the personal relationships that have long defined his business. Clients benefit from both trusted guidance and the kind of local insight that comes only from decades in the field. Zaid serves Northeastern Wisconsin, an area he appreciates for its incredible waterfront properties and distinctive lifestyle. For buyers, the region offers scenic homes, water access, and the opportunity to find a property that feels personal and lasting. For sellers, Zaid understands how to highlight the features that matter most, from views and location to design, setting, and lifestyle. His range of experience across residential and commercial real estate allows him to support clients with different goals while keeping the focus on finding the right match. Much of Zaid’s business has grown through word of mouth, reflecting the trust he has built over more than three decades. Repeat clients, referrals, and community relationships have helped carry his reputation forward, offering strong proof that clients value the experience and results he provides. Rather than relying on a complicated marketing approach, Zaid has built a lasting business through consistency, relationships, and the Top Agent Magazine

ability to help people make confident real estate decisions. That trust does not end at the closing table. Zaid stays connected with clients through calls, social media, and social gatherings, recognizing that the strongest relationships in real estate are built over time. He understands the value of maintaining those connections and continues to make longterm relationships a deliberate part of his business. Community involvement is also meaningful to Zaid. He supports homeless shelters and organizations that help people in need, reflecting the people-first approach that shapes both his business and his life outside of real estate. His commitment to giving back is an extension of the care, consistency, and service that define his approach to both business and community. Zaid is grateful to the people who have supported and encouraged him throughout his career. With 35 years of experience, a love for architecture and design, and a deep appreciation for Northeastern Wisconsin’s waterfront lifestyle, Zaid continues to guide clients with knowledge, connection, and a sincere passion for matching people with the right property.

For more about Zaid please visit: Website: zaid-jazrawi.bestagents.us Zillow: zillow.com/profile/ZaidRealty Facebook: facebook.com/zaidjazrawi WFRV CHANNEL 5 LOCAL EXPERT: wearegreenbay.com/yourlocalexperts/zaid-realty https://

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Top Agent Magazine | Nationwide & International Edition | July 2026