NATIONWIDE & INTERNATIONAL EDITION
Agent Strategies To
GROW YOUR SOCIAL MEDIA PRESENCE
FEATURED AGENTS
ANDREW ANASTASSIOU BRYAN WILTSHIRE CHARLIE DEMATTEO CRYSTAL SALINAS JESSIE LAI KELLY RICHTER MARIE A. COLLINS, PA PEGGY BEECHER SANDY HERNANDEZ TRISH MONTAG
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AGENT STRATEGIES TO
GROW YOUR SOCIAL MEDIA PRESENCE In real estate, where connections and maintaining relationships with clients are crucial, having a strong social media presence is essential for any REALTOR®. A wellcrafted agent profile on social platforms can not only showcase your expertise but 4
also help you connect with a wider audience, build trust, and ultimately grow your business. Here are some comprehensive agent-profile tips to elevate your social media presence and establish a strong online persona:
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CREATE AN ENGAGING AND INFORMATIVE BIO
Your bio should introduce you as a real estate expert and spotlight your specialties, service areas, and what makes you unique. Include relevant keywords so you will rank high in a Google search.
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HAVE A PROFESSIONAL APPEARANCE IN PROFILE PICTURES
It’s important to have a clear, high-definition photo of yourself. You should look professional, but at the same time approachable. Wear clothes that align with your brand, and keep the background simple.
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SHOW OFF YOUR ACHIEVEMENTS
Share your professional success, accomplishments, accreditations, and awards. This will enhance your credibility and make you appealing to potential clients. Those who visit your social media site will know you’re an expert.
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MAINTAIN A PERSONAL CONNECTION THROUGH POSTS
Buying and selling real estate is a highly personal experience. It’s vital that you showcase your personality and relatability. Clients want to work with someone who they feel comfortable with. Incorporate your hobbies, personal anecdotes, and interests in your posts.
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HIGHLIGHT YOUR COMMUNITY WORK
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CREATE CONTENT THAT CAPTIVATES
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ENGAGE FOLLOWERS
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KEEP TO A SCHEDULE
Whether you’re sponsoring an event, volunteering, or supporting local businesses, it’s beneficial to show your followers that you care for your community. It will help portray a positive brand image, and demonstrate a dedication to the areas you serve as a REALTOR®.
Produce varied and interesting content, balancing listings with insights into the market, news, and tips for buyers or sellers. This will keep your followers engaged and help solidify your status as a top expert in the field.
When people comment or message you, it’s important to respond. It’s also great to get conversations going on your social media pages by posing questions with your posts, running polls, or asking for opinions.
Post regularly on social media, at times when your audience is most active. This will ensure your posts are being seen by the largest audience possible. And when your followers know when to expect your posts, they will remember to check it out.
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