IDAHO EDITION
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REASONS WHY YOU NEED A MENTOR
Small Yard? Big Statement: HOW TO MAKE THE MOST OUT OF MICRO OUTDOOR SPACES
Uncommon Contact:
CONNECTING WITH CLIENTELE THROUGH SOCIAL MEDIA
3 EASY AT-HOME
DIY PROJECTS
TO INCREASE PROPERTY VALUE
FEATURED AGENTS
JAMIE SCHRANER KELLY HOOVER ALLEN
COVER STORY
STEVE MUMM
IDAHO EDITION
KELLY HOOV 9
STEVE MUMM
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JAMIE SCHRANER
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KELLY HOOVER ALLEN
When Kelly Allen got her Realtor’s® license CONTENTS STEVE eight years ago, she knew she was interested in JAMIE the industry but she wasn’t sure whether it would MUMM 15) 3 EASY 4) UNCOMMON CONTACT: AT-HOME DIY PROJECTS
CONNECTING WITH CLIENTELE THROUGH SOCIAL MEDIA 6) SMALL YARD? BIG STATEMENT: HOW TO MAKE THE MOST OUT OF MICRO OUTDOOR SPACES
turn into a part-time or full-time endeavor, or SCHRANER really anything at all. It turns out, however, that
TO INCREASE PROPERTY VALUE
real estate is an excellent fit for Kelly, and her career has been successful beyond any expectation 22) 5 REASONS she could WHY have had.YOU She isNEED an elite Realtor® in Idaho, where she focuses on the Eastern side A MENTOR of the state, and she’s earned a reputation as a Realtor® who is friendly, responsive, and down 26) DAILYtoHABITS THAT earth, and her clientsWILL love working with her.
INCREASE YOUR MENTAL STRENGTH
Throughout her career, Kelly has maintained a level of client engagement that leaves nothing to be desired. Her reliability and her affinity for people have garnered her a following, as she Phone 310-734-1440 | Fax 310-734-1440 gets all of her business from referrals and repeat clients, and many of her clients become friends mag@topagentmagazine.com | www.topagentmagazine.com after the transaction is over due to her helpful No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent and amicable nature. “I love making friends with Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. To subscribe or change address, send inquiry to mag@topagentmagazine.com. Published in the U.S.
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Uncommon Contact:
Connecting with Clientele Through Social Media Social media is one of the newest and most powerful tools in an agent or mortgage professional’s arsenal. With just a few keystrokes, you can stay top-of-mind with buyers, sellers, and borrowers near and far, past and present. The key is knowing how to use these mediums to your advantage, working smarter instead of harder to keep the thread of professional relationships intact. With that in mind, here are a few ways you can maximize the pull and power of social media by shifting just a few of your ideas and practices for the better. 4
Not everything has to be about business. While your relationship with a client or fellow vendor began over the course of business, your relationship going forward doesn’t have to be limited. One of the great things about social media is that’s it’s social. Not every comment, post, or communication has to revolve around your business, its metrics, or turning a sale. In fact, you should do your best to branch out and curate a brand and online identity that’s about who you are and
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the lifestyle you’re authentically interested in living. In that vein, consider interacting with clients in an organically-driven way, encouraging them during life’s milestones, reaching out with a local event, restaurant, or news item that’s relevant to their interests or neighborhood. The goal is to be a persistent presence in their lives without feeling like a talking head. Engage as you would like to be engaged with, as a human being with interests and needs and boundaries. Keep that personal thread in mind and your dynamic will shift from past business contact to present resource.
Expand your medium. Many Realtors are comfortable on Facebook as an interactive meeting to connect with clients, but there are several other mediums where you can connect with clients both past and present, as well as future. Particularly when courting Millennial clientele, the fastest-growing segment of the buying market, a presence on Instagram and Snapchat are key to finding new faces, demonstrating hot properties, and creating an interactive brand as an agent. Not only does this help when you’re listing a property and seeking potential buyers, but it also serves as a perusable portfolio of your work and real estate prowess. You can also use these mediums to interact with clients on an outlet they might feel most comfortable in. Liking pictures, commenting, streaming Instagram Live home tours and Stories are all ways you can build engagement by simply spreading your social media presence around. Likewise, Top Agent Magazine
these photo and video driven mediums are popular for home design ideas, and before and after renovation pictures. When you expand from Facebook into these new platforms, you’ll already have plenty of visual content ready to be transferred and consumed by an expanded audience.
Don’t just react. Create your own content. It’s easy enough to post a link to a new listing, or retweet a helpful article on real estate news. Creating your own organic content is a different story, but worth its weight in gold when it comes to luring engagement, ranking higher in search fields, and overall crafting an interactive presence for yourself and your business online—which is where more than 90% of homebuyers and sellers begin their process. Creating your own content can seem risky, or else like no one is listening in a digital world already crowded with information. However, original content is sure to boost personal engagement with your social media pages, guaranteed. Instead of recycling content, consider posting a video with a Q+A theme for first-time homebuyers, or perhaps posting a live tour of a new listing will perk up your clientele surfing at home. No matter how you decide to expand your social media presence when it comes to interacting with clients, consistency is key. Find the ways that work best for you and stick to them, and you’ll watch your audience and business grow in tandem.
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Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with 6
urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature. Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.
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Think vertically. When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.
Soothing sounds set the mood.
Upgrade the look of structural components. Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods Top Agent Magazine
retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.
While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.
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Don’t compromise on your culinary dreams. If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.
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Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well. Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.
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STEVE MUMM Top Agent Magazine
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“I am proud to say my reputation with customers has earned me the Century 21 Quality Service Award three times, which is based on agents with top customer service feedback.” Steve Mumm began his real estate career after working in broadcasting for over 25 years. “I’ve made my living as a communicator all my life, and I realized it was a skill that had a lot of applications,” Steve recalls. In 2014, Steve’s wife Candace, 10
who is a Spokane City Councilwoman and has an Masters degree in Business encouraged Steve to get his real estate license in Idaho, where they own a lake house. “At the time, there were only three small independent shops in the area, and Top Agent Magazine
no strong presence of a national brand,” Steve says. “It seemed like a great opportunity to provide a level of service and national exposure that hadn’t happened here before.” The rest is history, and for the past seven years Steve has excelled Top Agent Magazine
at helping his clients achieve their real estate goals. With CENTURY 21 Beutler & Associates, Steve serves the Priest Lake area in North Idaho. “My success was built on the 11
positive company culture created by John and Ann Beutler,” Steve says. “They lead a strong team that celebrates, encourages, and inspires success!” The majority of Steve’s business comes from repeat and referral clients, an impressive feat that speaks to the trust and confidence he inspires. “I love my life, I love being here at the lake, and I truly love helping people. Real estate is a very personal business, and it feels so great to help a young family find their first lake place, or longtime 12
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very hard on staging, and I work with an Emmy award-winning photographer to produce videos that really tell the story of the property.” In addition, Steve markets his listings with direct mail campaigns and on social media, boosting targeted posts to markets in California and the Microsoft corridor in Washington.
owners who are selling their cabin after many years here and who may have a lot of feelings about saying goodbye. I want to listen, understand their needs, and help them make that transition in a really positive way. I am proud to say my reputation with customers has earned me the Century 21 Quality Service Award three times, which is based on agents with top customer service feedback.”
Community involvement is important to Steve. “My family has been at Priest Lake for over 50 years, and they created a great service ethic,” he explains. Steve is a member of the Priest Lake Chamber of Commerce, and he is a volunteer firefighter for the newly created Fire Protection Area on the east side of the lake. In the past, he also served on the board of the Boys and
When it comes to marketing his listings, Steve’s background in broadcasting and communications gives his clients a leg up on the competition. “In this market, photos and videos are so critical,” Steve explains. “I’m selling houses now in some cases that buyers have never seen in person until the offer is accepted. I work Top Agent Magazine
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Girls Club in Spokane, and as President of a nonprofit music school. Steve was recently inducted into the Silver Circle of the Northwest chapter of the Academy of Television Arts and Sciences, in honor of his contributions to broadcasting and community service over the last 25 years, including “extensive public service, mentoring, leadership and professional accolades.”
In the future, Steve plans to continue growing his business. “I’m getting more referrals and repeat customers all the time,” he says. “Idaho is the most movedto state in country, and with remote work becoming so common, I see a growing opportunity, particularly on high-end properties. I want to continue to build on that success, and continue providing that high level of service that has made a lot of happy customers.”
To find out more about Steve Mumm, please call 509-939-1479, email SteveMumm@21goldchoice.com, or visit bit.ly/SteveMummRealtor® www.
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3 Easy At-Home DIY Projects to Increase Property Value Most homeowners have a lengthy list of chores and bit projects they intend to accomplish around the house. Oftentimes, those to-do items are completed piecemeal over a long stretch of time, or else sometimes not at all. However, when it comes time to prepare a home for market, all those tasks begin to pile-up and overwhelm. The Top Agent Magazine
list of things to do before the photographer comes or the first open house is held might seem endless, but not if you tackle just a few things here and there as you go. These sorts of projects—easy, DIY, at-home tasks you can accomplish in a few hours or less, with tools you most likely have on hand— go a long way with marginal effort.
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Complete a quick rehab of closets and storage areas Many agents advise clients to declutter and depersonalize their spaces ahead of professional photography and home showings. The idea is to provide prospective buyers with a neutral palette. Not only does this allow them to imagine their own lives unfolding within those four walls, but it also helps make a home’s square footage stand out. One way to add visual space to your home without calling in the contractor is to declutter common storage areas and closets. When buyers can get a complete look at a closet’s capacity, or a pantry’s depth, or the garage’s full functional potential, they get a better sense of a home’s potential and thus, its value. In that vein, consider decluttering and cleaning your high-traffic storage spaces: the garage, pantries, closets, attics, and basements. Besides, organizing and discarding unwanted items help you prep for a move anyway, while giving potential buyers a peak at how spacious your home really is.
Add easy curb appeal with a bit of sweat equity Sure, curb appeal can arrive in the form of a new mailbox, pathway lighting, or updated house numbers, but it can also come cheaper than that. Curb extends to the upkeep of your lawn, landscaping, and home’s façade, and there are plenty of ways 16
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you can give these zones a refresh without spending anything but time. Keeping your front and back yard green and uniform adds a lux layer to exterior square footage. Likewise, polishing the outside of your windows, trimming hedges, and sweeping the walkway can make a tidy and wellcared for first impression. There are other measures you can take too. Planting wildflower seeds in empty beds, or collecting some landscaping rocks to frame mulched areas can add a bit of character to your residence. Repainting the front door, ensuring trees are trimmed, and keeping back patios Top Agent Magazine
neat and uncluttered also underscore a home at its finest, which is ripe for buyers to snatch up.
Transform tiled spaces into sparkling clean surfaces. Bathrooms and kitchens are where sellers can stand to add plenty of value in the process of selling a home. While pricey renovations might be out of the question for some, there are still affordable and time-effective ways you can transform for these spaces for the better. Cleaning,
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bleaching, or redoing your tile grout—in either kitchens, bathrooms, or other tiled spaces—can give these high-trafficked areas a new lease on life. Ensuring windows, mirrors, stainless steel appliances and backsplashes are streak-free and polished also demonstrate to buyers that your home is well-cared for and practically move-in ready. Sometimes, the devil is in the details. You might consider relining drawers, changing out knobs and fixtures,
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or else decluttering cabinets and shelves for a fresher look. No matter the challenges ahead as you prepare your home for sale, completing a few small tasks every weekend or so can put you miles ahead of the competition. Without spending a dime, you can add serious value to your home’s bottom line, setting you up for success as you begin your own home-shopping adventure.
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JAMIE SCHRANER Top Agent Magazine
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JAMIE SCHRANER
If you ask any Realtor® what they most like about their job, some will cite the flexible hours, others will talk about their enjoyment of the process, while still others will point to the potential to make lots of money. Jamie Schraner’s favorite part is the stories. “In this business you meet so many people with different personalities and from every walk of life. I love getting to know their story. Especially now, with all the people moving here from out of state—it’s very exciting! As a native Idahoan, I’m always interested to know what drew them here, and to help them discover all the treasures our state has to offer.” Jamie’s career in real estate began just over two years ago, after she gave birth to her second child. “I had owned a residential home cleaning business,” she explains. “But during 20
my pregnancy, I was placed on bed rest, so I had to give that up. My husband had been telling me for seven years how great I’d be as a Realtor®, so I decided to give it a try. I loved it, and haven’t looked back.” In the short time since getting her license, Jamie has already built a repeat client and referral business of nearly 40 percent, closing about 23 transactions each year. Last year she did $7.1 million with Homes of Idaho, and is on pace to exceed that volume in 2021. She considers relationship building as the key to that success. “It’s not just a transaction to me. I sincerely want to get to know my clients as individuals and to help them make the decision that’s best for them. If I think a purchase is too risky, or isn’t good for their long-term goals, I’ll let them know. My hope is to build a lasting sense of trust with them.” Top Agent Magazine
Jamie markets her listings on her local MLS and traditional real estate sites like Zillow and Trulia as a matter of course, but she also does targeted marketing on all of the social media platforms. “Our brokerage has a great relationship with American Dream Television, so I’m able to feature our listings there too. The New York Post even carries some of my listings on their website. We’re diligent about marketing nationwide instead of just here in the valley.”
I think it would be fun to grow a team at some point. I’ve already begun to do that with my transaction coordinator, who is getting her license so she can be my assistant. That will open new doors for us.”
Away from her work, Jamie is a strong contributor to her community, together with her husband. “I help with event planning for the local Habitat for Humanity. My husband and I are also pastors, so we’re very involved in our church and with different outreach efforts there.” Leisure time is for the lake, traveling and boating with their two daughters. Jamie looks forward to building on what she’s already accomplished. “I’ve achieved the goals that I originally set for myself, and Top Agent Magazine
To contact Jamie Schraner, please call 719-465-4669 or email Jamieschraner@gmail.com 21
5 Reasons Why You Need a Mentor As great as it might feel to start your own business, and be solely responsible for its success, at some point, every entrepreneur reaches the limit of their potential, and needs a boost that only experience can provide. But how do you get a lifetime of experience when you’re just starting out? Sure you can read countless books, but no book can replace the real life experience and advice of a mentor. Mentors not only provides valuable insights, but they also have access to valuable connections as well. In fact a majority of the 22
most successful CEOs and entrepreneurs in the country have said that having a mentor early on was instrumental in their success. Here are some of the reasons why.
1. They’re able to see where you need improvement, when you can’t When you’re working non-stop to get your business off the ground, you might feel sensitive to any criticism from people who aren’t going through what you are. A good
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mentor knows exactly what you’re going though, and has probably made every mistake. When you’re in the thick of it, you might not be able to see where the problems are. A knowledgeable outsider, who knows exactly where you’re at and has only your best interests at heart is just what you need. When you have a trusting relationship with someone like that, you will be more willing to listen to that brutal honesty, even if that constructive criticism stings.
energy into it. They can see things in a completely logical way and guide you based on the facts rather than emotion. A good mentor helps you work smarter, not harder. They help you focus on your goals and how to get there, as well as setting boundaries for you so you don’t overextend yourself. They teach you how to say no and help you let go when you need to move on from a setback.
2. They will encourage you to think outside of the box
In addition to expertise, building a strong network is something that can only come with time. A mentor will most likely have that already, giving you access to people and resources that would take others years to gain. These connections will lead to opportunities that might never have happened otherwise. It’s also a great confidence boost knowing that your mentor trusts and believes in you enough to invite you into their inner circle.
Years of experience can give someone a great idea of what works and what doesn’t. They’ve seen things first hand, not just in theory. At the same time, mentors recognize the importance of taking chances, calculating risks, as well as cutting losses and moving on. A good mentor isn’t trying to encourage you to be a carbon copy of them, they are trying to create the best ‘you’ possible. That includes encouraging you to take chances, and then being there pushing you to keep going forward if it doesn’t work out. A good mentor knows that even failures can be opportunities.
3. They take the emotion out of decisions and help set boundaries Unlike you, a mentor has no emotional investment in certain business approaches that you might have decided to try. There’s nothing harder than admitting something isn’t working when you’ve put a lot of time and Top Agent Magazine
4. Networking
5. Encouragement At the heart or it all, a mentor offers you encouragement and motivation along the way, in good times and in bad. After a failure, it can be hard to get back on track and keep forging ahead. It helps to have someone who has spent year getting back up after being known down and coming out stronger than ever. It’s during those moments, when you feel alone and isolated, that having someone around offering you advice and positive feedback will be a much needed salve. They’re your cheerleader, they want you to succeed, and hopefully, you’ll pay it forward one day when you become as successful as them.
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KELLY HOOVER ALLEN
When Kelly Allen got her Realtor’s® license eight years ago, she knew she was interested in the industry but she wasn’t sure whether it would turn into a part-time or full-time endeavor, or really anything at all. It turns out, however, that real estate is an excellent fit for Kelly, and her career has been successful beyond any expectation she could have had. She is an elite Realtor® in Idaho, where she focuses on the Eastern side of the state, and she’s earned a reputation as a Realtor® who is friendly, responsive, and down to earth, and her clients love working with her.
my clients, and I do everything I can to make that a part of our relationship,” Kelly says. “I’m a big proponent of putting the client’s interests above my own, and I think my clients can tell that I truly care about their well-being.” Kelly finds it important to keep in touch and check in with her clients in the long term, as maintaining and expanding her sphere of influence is a big contributor to her continued success. To this end, she attends events that her past clients invite her to and reaches out to clients through emails and phone calls throughout the year.
Throughout her career, Kelly has maintained a level of client engagement that leaves nothing to be desired. Her reliability and her affinity for people have garnered her a following, as she gets all of her business from referrals and repeat clients, and many of her clients become friends after the transaction is over due to her helpful and amicable nature. “I love making friends with
Kelly advertises her listings on Facebook and the MLS to reach a wide audience, as well as hosting open houses and live videos to give clients an inside look on each home. In her mission to provide an excellent experience for her clients, Kelly wants to make sure clients are getting the best possible price whether they are buying or selling a home.
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Since the beginning of her foray into real estate, Kelly has worked hard for her success. In 2020, she closed 38 transactions, and she hopes to see that number increase even further as the years go on. “I love the challenges that real estate presents, and it’s exciting waking up every day knowing that it will be different from yesterday,” Kelly says. “The variety coupled with endless opportunities to help people is what keeps me pushing forward.” In her free time, Kelly loves spending time with her three kids, and she stays busy in the outdoors, going on camping and fishing trips and doing yard work. Kelly has been a secretary for the Women’s Council of Realtors® for two years now, and volunteers in charity events with them. She also regularly donates and participates in fundraising for the Realtors® Political Action Committee Foundation. For the future of her business, Kelly Top Agent Magazine
hopes to get her broker’s license and take over running the brokerage she works for, Summit View Realty, and continue providing top quality service to her clients and community.
You can contact Kelly Allen by phone at (208) 881-2291 or by email at kellyallensummitview@gmail.com. 25
Daily Habits That Will Increase Your Mental Strength When it comes to building physical strength, the solutions are obvious, but keeping up your mental strength isn’t as easy as going to the gym. Although physical exercise does help clear your head and relieve stress, there are other things you can do daily that will help your mind be as strong and flexible as your body after a workout. Here’s just a few things you can do to help clear your head and make you more productive. 26
DON’T WASTE YOUR BRAIN POWER That might seem obvious, but think about how much mental energy you might use up worrying about negativity or things you have no control over. Instead of focusing on problems, focus on solutions. This actually take a lot of effort, we’re all conditioned to let worry paralyze us sometimes. Try and catch yourself when you’re Top Agent Magazine
wasting time thinking about about past mistakes or current dilemmas you don’t have the power to stop. You really only have so much mental energy, and if you have kids and an especially stressful work situation, that might be even less than normal. Start treating your brain like the precious resource it is. You don’t want to be running on empty when it really matters. BE MORE POSITIVE Eliminating negative thoughts is essential to increasing your mental strength. Carrying around negativity is like swimming with all of your clothes on. You might be okay at first, but eventually you’ll feel like you can barely stay afloat. Don’t drown in negativity, use positive thoughts as a lifesaver. This doesn’t mean you should ignore things you need to improve, just approach them with solutions rather than beating yourself up. Constant monitoring of this is important since it’s really easy to slide back into negative thinking. STEP OUTSIDE YOUR COMFORT ZONE A lot of mental energy can go to dealing with anxiety. One way to deal with that is by forcing yourself to try new things and take on new challenges, that you might normally avoid because they make you feel unsure or scared. Challenge yourself daily, even with small things. This is definitely something that becomes easier with practice. Start small, and in no time you’ll be taking on things you never Top Agent Magazine
thought were possible. The simple task of trying something new every day will have you feeling energized and put you on the path to self-growth. BE SELF-AWARE Your emotions affect everything you do, even if they’re not at the surface. Recognizing and labeling them is key. A lot of the above exercises require selfreflection. It’s okay to have the emotions you have, understanding why and where those emotions come from allows you to focus on dealing with them rather than just wallowing in them. Being self-aware is also about self-care. Know the things that help relax and rejuvenate you. That way you can handle everyday stresses and remain calm even during the most turbulent times. BE WILLING TO LEARN A lot of people are still hung up on the idea that learning is a boring and tedious process, but you aren’t in junior high anymore. You can find something you’re actually interested in and immerse yourself in it, which engages your mind like nothing else. Whether it’s learning a new technology that will improve your business or something that will make you a more well-rounded person, the learning process keeps you engaged and open to new ideas. A curiosity about the world and new things is something that all mentally strong people have in common. 27
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