DOCTOR LIUDMYLA ON PRECISION, PHILOSOPHY, AND MODERN AESTHETICS
COVER STORY
SVITLANA DEREN ON VISUAL CULTURE, MODERN LUXURY, AND THE POWER OF AESTHETIC CLARITY
CONTEMPORARY ART AS ESSENTIALS OF ELITE LIFE
SIZARYEVA VLADYSLAVA AND SHO-SHO CONCEPT BOUTIQUE STRATEGY
ICONIC DRESSES OF ALL TIMES
Mandarin Oriental, Vienna Redefines Contem porary Luxury Within A Meticulously Restored Heritage Landmark In The Heart Of The City’s First District.
Located within the historic Ringstrasse, the hotel seamlessly blends imperial grandeur with modern sophistication. Originally a courthouse designed by Alfred Keller, the building’s timeless Jugendstil architecture has been thoughtfully reimagined, preserving ornate staircases, ceilings, and original wall finishes and detailing while introducing refined modern design. The boundary between old and new is deliberately softened, creating a seamless dialogue that honours the past while confidently looking to the future.
The property features 138 elegantly appointed rooms and suites, many overlooking a peaceful inner courtyard that serves as the hotel’s social heart, home to its fine dining restaurant, brasserie, café, and bar. Guests can enjoy a carefully curated wellness experience that includes luxurious treat ment rooms, a fully equipped fitness centre, and a 13‑metre indoor swimming pool, offering space to unwind and restore after a day of discovery.
Vienna’s most iconic landmarks, including St. Ste phen’s Cathedral, the Imperial Hofburg Palace, the Vienna State Opera, and the Golden Quarter, are all within easy walking distance. Whether explor ing the city’s musical legacy, visiting its renowned coffeehouses, or enjoying wine in the nearby vine yards, guests at Mandarin Oriental, Vienna will ex perience a destination where heritage and hospi tality meet in perfect harmony.
CRISTALLERIE
W&w Paris, à l’origine une marque de joaillerie, a évolué pour devenir une référence dans le domaine de la parfumerie de niche et de la cristallerie de luxe. Basée à Paris, en particulier du coté de la prestigieuse Place Vendôme, cette marque offre des produits uniques fabriqués en France.
LA CONCEPTION DE W&W
Les ateliers de W&w à Grasse et Montbronn sont reconnus mondialement pour leur savoir-faire exceptionnel. Grasse est célèbre en tant que capitale mondiale du parfum, tandis que Montbronn est réputé pour son expertise en cristallerie. La cristallerie W&w allié l’art, l’élégance et la finesse en créant des flacons en cristal faits à la main par des maîtres verriers. Ces flacons sont de véritables œuvres d’art qui embellissent magnifiquement les intérieurs tout en pouvant contenir des fragrances incroyables.
wwparis_ Contact@wwparis.fr wwparis.fr
In the world of luxury, where comfort and elegance reign supreme, luxury items aren’t just necessities — they’re coveted indulgences that bring immense joy.
But what luxury means varies for each person.
TheGlam Luxury Lifestyle Magazine isn’t just about the latest fashion, beauty, and luxury trends.
We’re here to inspire you with the incredible stories of successful personalities throughout history.
Our mission is to share tales of triumph and glamour, from haute couture fashion to cutting-edge anti-aging techniques.
This issue invites readers to explore the timeless legacy of the most iconic dresses ever created — pieces that have transcended their moment to become part of fashion history. From the unforgettable silhouettes worn by Marilyn Monroe to the effortless elegance embodied by Sophia Loren, each dress tells a story far beyond fabric and form.
Designed for fashion lovers of every kind, this edition delves beyond aesthetics. It uncovers the inspiration, philosophy, and cultural impact behind the world’s most celebrated brands and creatives, immersing readers in the stories and ideas that drive the fashion universe — past, present, and future.
The Glam Luxury Magazine is packed with the latest beauty and health innovations, all aimed at promoting harmony of body, mind, and soul. Our international editorial caters to a diverse audience, from haute couture fashion lovers to celebrity enthusiasts and brands seeking new opportunities.
With our global reach, we foster cultural exchange and learning.
No matter who you are, you’ll find something captivating in our pages.
That’s what makes us unique.
BEYOND INFLUENCE: SVITLANA DEREN ON VISUAL CULTURE, MODERN LUXURY, AND THE POWER OF AESTHETIC CLARITY
In a world driven by immediacy, Svitlana Deren offers something rarer—composure, intention, and a distinctly modern vision of luxury. From Monaco, she constructs a visual universe where fashion is not performed, but lived. Her content moves beyond trend, capturing mood, movement, and cultural nuance with editorial precision. The result is influence that feels less like visibility—and more like presence.
How do you define your role within today’s culture of influence: are you primarily an influencer, an entrepreneur, a visual storyteller, or something else entirely?
I define myself as a digital content creator, because today it is through digital formats that the visual language of fashion and culture is shaped. At the same time, I’m fully aware of my role as an influencer my audience trusts my taste, my aesthetic, and my interpretation of trends.
I exist in a balance between a personal perspective and professional distance, remaining both a participant in the fashion ecosystem and a thoughtful observer of it. That, to me, is the true value of the digital space it allows for proximity without sacrificing depth or an editorial point of view.
Monaco has a uniquely distinct rhythm and aesthetic. How does this environment shape your personal brand and content?
For me, Monaco is a place where luxury has seamlessly integrated into everyday life. Here, people
step out for coffee at iconic maisons as naturally as they would anywhere else and that ease defines my visual language.
It cultivates an attention to detail and a refined sense of restraint. What matters is not the statement itself, but how a look lives within real space in movement, in light, in atmosphere.
Monaco represents a balance between luxury and effortlessness, and that duality shapes both my content and my personal brand. Luxury, for me, is not an occasion it’s a lived experience, and that’s exactly what I aim to translate through digital storytelling.
You are actively building your presence across both Instagram and TikTok. How does your strategy differ between the two platforms?
I approach Instagram and TikTok very differently because I experience them differently.
Instagram is where I construct a cohesive visual universe. It’s about refinement, intention, and a sense of completeness. I treat it as a space where detail and atmosphere define a long-term visual language for my brand.
TikTok, on the other hand, is more fluid and immediate. It allows for a more playful, dynamic format movement, process, quick visual responses, and glimpses of real life.
For me, these platforms don’t compete they complement each other. Instagram reflects my aesthetic and values, while TikTok expresses energy and presence. This balance allows me to engage different audiences while maintaining a clear distinction between editorial fashion narrative and entertainment.
Your audience sees you as an authority in style and contemporary visual culture. What do you consider the defining trends in fashion and digital culture today?
For me, the defining trend today is conscious visuality. In fashion, I see a shift toward structure, architectural silhouettes, and intentional form where meaning and inner strength matter more than spectacle.
In digital culture, there is a growing appreciation for clarity and precision a visual language that isn’t overloaded, but still carries depth, mood, and context.
People are no longer interested in simply following trends they want to feel individuality and consistency.
I’m drawn to an approach where style becomes a form of self-expression, and digital content becomes
a medium for conveying ideas, emotion, and a sense of time.
With your level of visibility, how do you maintain a balance between your public persona and your private life?
For me, that balance is a matter of conscious choice. I share what genuinely reflects my values, my aesthetic, and my professional path, while preserving a space that remains entirely my own.
I see digital presence as a form of work and communication not an obligation to reveal everything.
Personal boundaries allow me to maintain inner stability, which ultimately enables me to be more authentic in what I do choose to share.
Digital presence is part of my profession; my private life remains my source of balance.
Your content is known for its precision and visual clarity. What does your creative process look like from concept to publication?
My creative process always begins with an idea and a mood with a feeling I want to convey rather than a visual reference itself. I focus on capturing an atmosphere, and only then translating it into a form that feels natural and refined.
At the same time, I’m always aware of the rhythm of the digital environment platform dynamics, algorithms, and evolving visual formats. That awareness allows me to balance aesthetic integrity with how content actually exists and circulates today.
When working with brands, the process becomes a dialogue. I carefully interpret their values, objectives, and visual codes, aligning them with my own aesthetic language and current cultural context.
During execution, I focus on light, composition, movement, and detail gradually removing anything unnecessary. Before publishing, I shift into an editorial
mindset, evaluating how the piece integrates into my overall visual narrative and the pace of the platform.
Can you recall a defining moment or project that marked a turning point in your career and brought you to an international audience?
The turning point came when I allowed myself to pause and redefine my own voice. I consciously stepped away from chasing formats and metrics and began creating from within working with a visual language that truly reflected my perception of the present moment.
It wasn’t the easiest phase it required trusting intuition and embracing the risk of being not “convenient,” but honest.
But it was during that time that my content began resonating beyond a single country or platform through mood, aesthetic, and a shared cultural sensibility.
From that moment, my work evolved from digital presence into a space for dialogue. I realized I could communicate with an international audience through visual emotion and that shift became both a professional and personal transformation.
When collaborating with luxury brands, what do you prioritize to maintain authenticity and long-term value?
When working with luxury brands, alignment in values and visual language is essential. A partnership should feel like a natural extension of my content not a separate commercial insert.
I choose collaborations that respect the process, attention to detail, and quality of execution. In luxury, it’s never about immediate impact it’s about long-term perception and brand image.
For me, authenticity is a dialogue: the brand trusts my perspective, and I integrate it thoughtfully into my visual world.
That approach allows for projects that retain their value well beyond the moment of publication.
How do you see the future of influencing — both in Europe and globally? What formats and monetization models will dominate?
I see the future of influencing moving toward maturity and professionalization. The era of quick reach and one-off placements is gradually fading trust, context, and long-term value are becoming central.
Influencers are evolving into creative partners, curators of taste, and independent media platforms with a defined aesthetic and audience. In Europe especially, there is a noticeable shift toward a more restrained, intellectual approach where content quality and cultural relevance matter deeply.
In terms of formats, I believe the following will dominate:
• editorial content and visual storytelling
• hybrid formats at the intersection of media, brands, and personal platforms
• long-term series rather than isolated posts
As for monetization, we’re seeing a transition toward more sustainable models. Beyond strategic partnerships and ambassadorships, affiliate links will continue to grow as a more organic and transparent format grounded in real audience trust.
Ultimately, the future of influencing is a shift from volume to meaning, from visibility to impact where long-term cultural and commercial relevance defines success.
What are you currently working on, and what can your audience expect as your next significant step?
I’m currently focused on projects that move beyond the traditional format of social media. I’m interested in long-form series and editorial formats that allow for deeper exploration of visual themes, aesthetics, and context rather than single, standalone posts.
At the same time, I’m developing in creative and strategic visual thinking, particularly in collaboration with brands that value not just reach, but a cohesive image and cultural relevance.
For my audience, the next step will be more structured and intentional content projects built as visual narratives, where every element, from styling to presentation, contributes to a unified experience.
Today, what matters most to me is not quantity, but depth and the integrity of the visual statement.
THE ART OF NATURAL BEAUTY: DOCTOR LIUDMYLA
In the evolving world of aesthetic medicine, where innovation meets intuition, Liudmyla Petliuk has established a reputation defined not by trends, but by standards.
With over 15 years of experience, Doctor Liudmyla operates at the intersection of clinical expertise and refined aesthetic vision. As an aesthetic medicine doctor and the founder of DL Beauty Space, she has created a space where beauty is approached not as transformation, but as restoration — a return to balance, skin health, and natural harmony.
From the very beginning of her career, her focus has remained clear: not to follow industry trends, but to elevate them. Continuous education forms the foundation of her work. Through international congresses, specialized symposiums, and advanced masterclasses, Doctor Liudmyla stays closely aligned with the latest scientific developments, integrating only the most effective and safe methodologies into her practice.
Her philosophy reflects a broader principle — one that rejects stagnation in a field defined by constant evolution. For Doctor Liudmyla, staying relevant means staying ahead, offering patients solutions that are not only innovative, but also clinically precise and carefully selected.
Over the years, she has mastered a wide range of rejuvenation techniques, including injectable treatments, advanced device-based technologies, and sophisticated combination protocols. Yet what truly distinguishes her approach is precision. Every treatment is built on a deep understanding of anatomy, individuality, and nuance — with no reliance on universal solutions, only tailored strategies designed to achieve natural and harmonious results.
DL Beauty Space is a direct reflection of her professional journey and aesthetic philosophy. More than a clinic, it represents a carefully curated environment where expertise, advanced technology, and a deeply personalized approach come together. It is a space where patients feel confident, at ease, and fully understood.
Beyond visible results, Doctor Liudmyla’s work is defined by something more intangible — the emotional transformation of her patients. A renewed sense of confidence, self-perception, and inner balance becomes the true measure of success.
For Doctor Liudmyla, aesthetic medicine is not simply a profession. It is a discipline rooted in responsibility, precision, and a profound respect for natural beauty — one that, in her hands, becomes both science and art.
Inside DL Beauty Space: Where Aesthetics Become Experience in the Heart of Cannes
Set against the refined backdrop of Cannes, where French elegance meets Mediterranean allure, DL Beauty Space emerges as more than a destination — it is a carefully curated world where beauty is approached as both art and discipline.
Conceived by Doctor Liudmyla, the space reflects her philosophy in its purest form: precision, individuality, and an uncompromising standard of quality. Every detail, from the atmosphere to the techniques employed, is designed to deliver not just visible results, but a complete aesthetic experience.
Hair artistry here moves seamlessly between timeless elegance and advanced color techniques. The stylists at DL Beauty Space are known for their ability to create everything from luminous natural shades to complex, highly personalized color work. The result is never excessive, but refined — hair that appears effortlessly polished, healthy, and distinctly individual. Restoration treatments play an equally important role, focusing on deep nourishment, hydration, and structural repair, leaving hair visibly stronger, denser, and radiant.
Attention to detail extends to nail care, where manicures and pedicures are executed with technical precision and a strong emphasis on hygiene, durability, and finish. The approach is understated yet exacting — the kind of quiet luxury that speaks through perfection rather than excess.
At the intersection of beauty and styling, the space offers a complete image experience. From effortless daytime refinement to high-impact evening looks, the team creates tailored aesthetics designed to enhance, not overshadow. Particularly notable is their work in preparing clients for high-profile appearances — including red carpet events — where balance, individuality, and confidence become the defining elements of the final look.
Beyond aesthetics, DL Beauty Space addresses the body as an integral part of the overall experience. A selection of advanced massage techniques and body treatments is designed to restore energy, refine contours, and improve skin tone. Signature programs, including wraps using premium formulations by STYX, combine visible results with a sense of deep relaxation and physical renewal.
The clinic’s approach to cosmetology reflects the same commitment to innovation and precision. Advanced technologies such as Dermadrop and HydraFacial allow for immediate and measurable improvements in skin quality, while personalized treatment protocols ensure long-term results. Each procedure is guided by medical expertise, reinforcing a philosophy where aesthetics and skin health are inseparable.
DL Beauty Space ultimately transcends the traditional definition of a salon. It is a space where expertise, technology, and aesthetic sensibility converge to create something far more enduring than a service. Here, beauty is not constructed — it is revealed, refined, and elevated.
In the landscape of Cannes, where luxury is expected, DL Beauty Space distinguishes itself through intention. It is not simply a place to transform appearance, but a destination where confidence, identity, and modern beauty are thoughtfully redefined.
ICONIC DRESSES
OF ALL TIMES
“Fashion is important. It is life-enhancing!”
Vivienne Westwood
Everything in life is art and the dresses are one of the most attractive after the women wearing them. Why? The true beauty goes straight into our hearts. So decades can pass but some dresses together with their owners will always stay in our memory. In this article we collected the most epic and remarkable dresses of all times that still continue inspiring a lot of women and designers.
Marilyn Monroe in Jean Louis
Let’s start from one of the most provocative and scandal dresses of all times naked dress worn by Marilyn Monroe in 1962 at the birth day party of US president Mr.
thus fueling rumors about their affair. Made of transparent gauze fabric and covered by 2500 sparkling rhine stones, this garment became the first in the history “naked dress” and remains a significant part of the fashion history.
It was created by French de signer Jean Louis based on the sketch of US fashion designer Bob Mackie. They say it was so tight-fitting that Monroe “wore nothing underneath and had to be sewn in last minute”. Now adays it is held in museum and is worth approximately $5 million.
Audrey Hepburn in Givenchy 1954
A
ydrey Hepburn called it her “lucky dress”, because she wore it when accepted the award for the best actress in 1954 at the Academy Awards.
the dress was designed by Edith Head for the “Roman Holiday” scene. And prior to Oscar nominations, Hubert de Givenchy performed his magic on the original dress and transformed it into something Oscar worthy.
Audrey looked incredible in ivory flolar dress. And Givenchy named the boat-neck dress “décolleté Sabrina” after one of Hepburn’s most iconic characters. This feminine design has become the ul timate classic inspiring others.
Grace Kelly in Edith Head 1955
One of the most memorable dresses designed by famous Paramount design er Edith Head was a celadon satin gown for Grace Kelly. The actress wore in to collect her Oscar for the Country Girl.
It was originally created for the movie’s premiere and was cut from a bolt of $4000 French satin. It became a glamour American classic, being copied many times.
Barbara Streisand in Arnold Scassi
At the 41st Academy Awards Barbara Streisand collected 2 awards debute role in “Fun ny Girl” and for the most tasteless dress. She came to the ceremony in a through pantsuit created by Canadian designer Arnold Scaasi.
Though it was a bit scandalous back that time, it is considered as one of the most beloved fashion statements made at the Oscars. Strei sand was the first actress to ever wear pants to the Oscars and accepting an award in them.
Cher in Bob Mackie
Ain jewelwith a Her perpetual designer Bob Mackie again made her capture the attention of the fashion lovers. Cher and the American designer collabo rated for four decades and created many memo rable iconic fashion moments. But that dress became a terpiece.
Madonna in Bob Mackie 1991
ARewards in 1991 where she performed Best Song winner “Sooner or Later” from “Dick Tracy.”
Stunning white dress and fur stole was a back to the Marilyn Mon roe show in 1962. Madon na appeared together with Michael Jackson sparkling rumors of their potential relationship. The look was perfectly accomplished by the Harry Winston diamond necklace worth $20 million.
Celine Dion in Christian Dior 1999
Astill remains a favorite and now is a silhouette.
Dion was simply ahead of her time! She wasn’t afraid of being different.
Jennifer Lopez in Versace 2000
Lopez’s emerald green and blue palm leaf printed Versace dress became one of fashion history’s most endur ing outfits.
It became the most searched query on Google at the time, according to former Google CEO. And due to this dress Google image search was implement ed by the company.
Julia Roberts in Valentino 2001
Atimeless vintage dress that Julia wore for her first Oscar win for Erin Brockovich is for sure in list of icon ic dresses of all times.
The black and white, velvet and satin gown made Julia fashion icon. This dress has a separate Wikipe dia page.
After Julia’s performance at the Oscars, the dress became one of the most copied by the girls for the school bal.
Bjork in Marjan Pejoski
Ta crystal-encrusted body stocking surrounded by a puff of white tulle, with a draped around her own. She “laid” eggs while walking on the red carpet. As she told this dress was a symbol of fertility.
Though at the ceremony this dress was criticized, nowadays it’s considered one of the most iconic red carpet dresses. Famous designers copied later that idea like Macqueen, Givenchy and Valentino.
Halle Berry in Elie Saab
When Halle stepped onto the red carpet she attracted a lot of attention on her dress, with its lining-free em broidered tulle body and bulky taffeta skirt.
The designer Elie Saab dress became his torical, as Berry became first Black actress to win the award at the Academy. She collected Oscar as the Best Actress for her performance in Monster’s Ball. This gown is listed under the category of “Outstanding red carpet styles”.
Jennifer Lawrence in Christian Dior 2013
Being nominated as the best actress for her role in “Silver Linings Playbook Jennifer Law rence wore a gown featured a geous voluminous skirt designed by Christian Dior Haute Couture that made her fall on the stairs when she went to pick up her Oscar.
Remarkably this gown is rumored to be worth $4 million and is considered the most expensive Oscars dress ever worn.
Natalie Portman in Dior
Atulle embroidered with cornear borders, and sewn with flowers in antique gold thread by Ateliers Vermont.
The actress’ cape and gown required nearly 900 hours of workmanship. Along the cape names of women directors who were failed to be nom inated were written in gold script. This dress became a symbol of women’s creative pow er.
Blake Lively in Versace 2022
This is a small list of most iconic dresses representing not only the beauty but a history changing moments as well. And what is your favorite dress of all times?
A NEW EUROPEAN MODEL IN AESTHETIC MEDICINE:
HOW TWO SERIAL ENTREPRENEURS ARE BUILDING A CROSS-BORDER MEDTECH AND BEAUTY EMPIRE
In an era where aesthetic medicine is being reshaped by healthy-tech, anti-age innovation, cellular therapies, personalized regenerative solutions, and intelligent service systems, a new European powerhouse is emerging the result of an extraordinary partnership between two serial entrepreneurs who are redefining what modern medical business looks like.
Natasha De Graaf of the Netherlands founder of Liquid Beauty and Arts Medical and Olga Yoltukhovska of Ukraine the country’s top business strategist and
national record holder for the highest number of strategic programs conducted in one year are combining more than two decades of entrepreneurial mastery to build a next-generation holding. Their venture introduces a model rooted in operational precision, investment transparency, and global scalability a structure designed for the future of aesthetic medicine.
TWO COUNTRIES. TWO MINDSETS. ONE STRATEGY.
The foundation of this partnership is the union of two economic cultures:
The Netherlands brings maturity, structure, strict medical regulation, long-term investment loyalty, and the highest trust in healthcare providers.
Ukraine contributes speed, adaptability, strategic engineering, and a uniquely pragmatic entrepreneurial discipline refined under competitive and resourceconstrained conditions.
Together, these strengths create an integrated business model where European management rigor meets Eastern European strategic velocity a blend rarely seen in the industry.
THE VISIONARIES BEHIND THE HOLDING
Natasha De Graaf has spent more than 20 years in entrepreneurship, including 13 years in aesthetic medicine.
She owns and operates two thriving clinics with over 38,000 clients, 25,000 of whom remain active an extraordinary indicator of trust and retention. A leader in anti-age innovation and integrative methods, Natasha is also the exclusive representative of Novakutan in the Netherlands and a frequent participant in international medical congresses and production tours across Europe and Asia. Her current focus includes advanced cellular technologies and their application in agereversal therapies.
Olga Yoltukhovska has 15 years of strategic experience and is recognized as the No. 1 business strategist in Ukraine.
A national record holder with 45 strategic sessions delivered in the first six months of 2025, Olga has guided over 500 companies throughout her career. In 2025 alone, she led 70 strategic programs that helped businesses collectively increase their revenue by 36 million euros. Her expertise spans franchising, FMCG, medicine, HoReCa, retail, and governmental organizations. She has also advised medical innovators entering GCC markets such as Saudi Arabia, Qatar, Kuwait, and the UAE.
Both founders are serial entrepreneurs not merely building companies, but reshaping industries.
DEGRAAF GROUP: A NEW ARCHITECTURE FOR EUROPEAN AESTHETICS
The partnership has evolved into the creation of DeGraaf Group a multi-format holding integrating clinical services, educational platforms, and strategic consulting.
DeGraaf Clinic represents the next generation of aesthetic medical centers, featuring a full rebrand, unified medical and service standards, and preparation for expansion into the EU, GCC, and Asia.
Consult by DeGraaf introduces a unique European hybrid: medical expertise paired with strategic consulting, operational modeling, financial engineering, marketing architecture, and end-to-end clinic creation.
The group also offers its flagship investment product, Clinic as an Asset, enabling investors to enter the aesthetic medicine market with a starting contribution of €100,000 and a projected 18-month payback period.
An educational platform designed for doctors, assistants, and clinic administrators supports the longterm vision of unified quality and client experience across all locations.
WHAT THEY HAVE ALREADY ACHIEVED
In just 12 months, the founders and their team have executed a full-scale operational transformation:
• A complete rebrand of Natasha De Graaf’s clinics
• New unified operational standards
• Appointment of a CFO and COO and a restructured financial and operational framework
• Deep-dive team interviews and eNPS diagnostics
• Implementation of NPS and CSAT metrics
• Competitor landscape and segment analysis
• New marketing strategy and communication system
• Representation at major international aesthetic and plastic surgery exhibitions as partners and speakers
The result is a fully redesigned business architecture sharper, stronger, and ready to scale.
INTERNATIONAL EXPANSION: KOREA, THE EU, AND THE GCC
The next chapter for DeGraaf Group is ambitious and global.
Korea
A strategic delegation to leading manufacturers of anti-age and cellular technologies is planned, focused on partnerships, R&D, and innovation transfer.
European Union
New clinics and pilot locations are preparing for launch.
GCC Region
With its booming demand for anti-age, regenerative, and premium aesthetic treatments, the Gulf region is fully aligned with the DeGraaf Group model.
WHY THIS MODEL WORKS
The sustainability of the DeGraaf Group ecosystem is driven by three core principles:
1. Strategic Flexibility
Every country receives a fully customized operational and financial model.
2. Data-Driven Architecture
Decisions are grounded in market realities, client behavior, segment priorities, and investor requirements.
3. Operational Transparency
Clear financial modeling and reporting create an attractive environment for global investors.
TWO STRONG ECONOMIES. ONE FORWARD MOVEMENT.
When Dutch stability merges with Ukrainian strategic acceleration, a new force emerges a cross- border holding that redefines standards in aesthetic medicine.
DeGraaf Group is more than a business; it is a statement of what happens when two high-caliber women entrepreneurs combine vision, discipline, and innovation.
What begins now is only the starting point.
The true scale, international partnerships, and exponential growth that is the story of 2026.
We are just getting started. And we are taking off get ready.
Vlada, your relocation from Ukraine to France unfolded against a backdrop of profound upheaval how did your earlier professional path shape your perspective, and what drew you to reimagine your future through fashion on the French Riviera?
Thank you it’s a deeply personal question. I’m 35, a mother to a nine-year-old daughter, originally from Ukraine. My background is quite structured: a Master’s degree in Management, ongoing PhD studies in Philosophy, as well as degrees in Translation and Law. I began working at 19, and for as long as I can remember, I’ve been drawn to building systems, leading people, and guiding them toward results.
That foundation became everything when I relocated. I never relied on chance or external support I relied on my skills. There’s a phrase I live by: a bird doesn’t trust the branch, it trusts its wings.
The real question wasn’t how to build a business in France it was what kind of business to build. I knew a few things with absolute clarity:
I needed something deeply connected to Ukraine. I wanted to stay close to my people, to support Ukrainian women, to create a sense of community. At the same time, it had to provide financial independence and the flexibility to remain both a mother and a woman not just a business owner.
And perhaps most importantly, I wanted Europeans to admire something Ukrainian. I wanted our work to evoke
SIZARYEVA VLADYSLAVA AND SHO-SHO CONCEPTSTRATEGY.BOUTIQUE REINVENTION, AND THE RISE OF UKRAINIAN FASHION ON THE RIVIERA
emotion even a hint of envy. That idea became the foundation of everything I built. It gave me freedom, pride, and, ultimately, a sustainable business.
Your boutique is dedicated entirely to Ukrainian designers — what sensibility guides your curation, and how do you navigate the tension between creative expression, cultural narrative, and commercial relevance?
In business, I’m not driven by emotion I’m driven by strategy. My role is to translate creative vision into measurable results.
When selecting designers, I focus on four non-negotiables: product quality, professional reputation, marketing capability, and ambition. Our values and long-term vision must align completely.
Designers create; I build the structure that allows them to succeed commercially. That balance is essential.
Operating within the refined ecosystem of the French Riviera, where taste is both elevated and exacting, how have you translated Ukrainian design into a language that resonates with a global clientele?
To be honest, we will never be fully understood by the French audience and that’s not something you can control. What you can control is positioning.
Nice is a strategic choice: a global tourist hub, home to tens of thousands of Ukrainians, and a city with constant movement. In the right location, you don’t need to convince everyone you simply attract your audience.
What truly works in our favor is the emotional power of Ukrainian design. It’s bold, expressive, and impossible to ignore. It invites curiosity people want to touch, try, experience it. Even the stereotype of Ukrainian beauty works as an entry point; it creates intrigue.
There’s also genuine support. Many Europeans want to stand with Ukraine, and for some, my boutique is their first direct encounter with Ukrainian culture. That comes with responsibility. If their experience is exceptional, it shapes their perception of an entire country.
What you’ve built extends beyond a retail space into a considered business framework — how would you define the architecture of your model, and what makes it both adaptable and resilient in today’s fashion economy?
Business leaves no room for illusion. Creativity is important, but only when it’s built on a solid operational and financial foundation.
Before launching, my team and I spent a full year developing the strategy every process, every scenario, every calculation. And only after a year of operating the boutique could I confidently say: now we truly understand what works.
Resilience comes from systems, not inspiration. In an industry often driven by perception as much as perfor-
mance, where do you see founders misstep when launching a boutique, and how has your own understanding of risk and intuition evolved over time?
There are three critical mistakes.
First expecting fast or easy results. Miscalculating timelines and lacking financial reserves. There were moments I thought everything was falling apart, but understanding that setbacks are part of the process allowed me to stay focused. Social media has created a dangerous illusion of instant success.
Second having no contingency strategy. You need three scenarios at all times: optimistic, realistic, and pessimistic.
Third the wrong people. Nothing destroys a business faster than unreliable partners or an unprofessional team. This is where intuition becomes essential knowing who to trust, and when to walk away.
For me, risk is always calculated. I can accept financial loss within a defined limit. What I will never risk is working with the wrong people.
As you begin to share your methodology with others, how do you envision the future of independent concept stores, and what place will culturally rooted brands hold in an increasingly globalised fashion landscape?
I’m certain this concept can succeed in at least ten to fifteen more cities. But what excites me now even more than expansion is sharing the system behind it.
Independent concept stores will only grow stronger especially those with a clear cultural identity. In a globalized world, authenticity becomes the ultimate luxury.
And culturally rooted brands? They’re not a niche. They’re the future.
NATALIE TEFFI
Founder of TEFFIMODELS MONACO
Teffimodels is an international agency with a 25 - year history, operating worldwide. We represent a strong board of top models, commercial models, men, and children. Our model school provides training in professional runway walking, photo posing, and essential modeling skills. Our talents collaborate with leading brands and regularly appear on runways and in editorial projects across Europe and the USA. Teffimodels stands for high-quality casting, professional development, and impeccable production.
Your work exists at the intersection of sculpture and contemporary object art how did your journey as an artist begin, and what led you to explore the human form through such distinctive shapes?
My journey began in abstraction, before naturally gravitating toward a more figurative expression. The human body has always fascinated me endlessly, almost obsessively. In particular, the female form represents, to me, the purest embodiment of perfection.
The body, in your work, is both fragment and statement what draws you specifically to forms like busts and sculptural silhouettes, and what do they allow you to express that a full figure might not?
I’m currently in a moment of transition. My work is evolving, and these fragments are part of that process. Through technique, discipline, and persistence, I’m moving toward creating complete figures. What you see now is a language in formation.
You’ve developed your own unique material, which has become an essential part of your artistic language can you tell us more about its origin and what makes it integral to your work?
The material was born out of necessity. The polystyrene I was using became too fragile after calcination. So I created something new CARBOLEUM 20/25. It’s incredibly durable, resistant, and versatile. It allows for outdoor display, offers a wide chromatic range, and interacts with light in a way that intensifies the presence of each piece.
There is a tactile, almost sensorial quality to your pieces — how important is texture and materiality in shaping the emotional response of the viewer?
It’s fundamental. The lace-like texture I’ve developed is central to my work. I’m constantly refining it, pushing it further always in pursuit of something closer to perfection. That tactile quality is what creates an immediate, almost physical connection with the viewer.
Your sculptures balance between art object and collectible design how do you position your work within the contemporary art landscape today?
For me, everything begins with emotion. The work must act as a bridge something that connects instantly and deeply with the viewer. If it doesn’t move you, it doesn’t exist.
In an era where the perception of the body is constantly evolving, what narrative are you personally exploring through your forms?
The female body, to me, is a universe in itself complete, powerful, and timeless. My role is to elevate it, to reinterpret it through technique and imagination, and ultimately, to invite the viewer into a space of dream and desire.
Looking ahead, how do you see your artistic practice evolving and what new mediums, ideas or forms are you currently drawn to?
The natural evolution of my work is scale. I’m moving toward increasingly ambitious pieces toward monumentality. The future, for me, is sculpture that doesn’t just exist in space, but transforms it.
ELITE CONTEMPORARY ART TROPHY
Where the Art Becomes Power, Prestige, and Pure Desire.
In the rarefied world of contemporary art— where vision is currency and influence defines legacy—summer 2026 finds its most compelling stage in Monaco. This June, the Principality once again draws the gaze of the international art world as Elie Art Gallery announces the opening of applications for the Elite Contemporary Art Trophy—an accolade that feels less like a prize and more like a declaration of cultural relevance.
Conceived as a platform of excellence, the Trophy moves beyond the predictable format of competition, instead offering a sharply curated perspective on contemporary expression. Here, artists are not simply selected—they are recognized for a clarity of vision, a distinct artistic language, and a resonance that extends far beyond the studio. Each work becomes part of a larger narrative: one that reflects the evolving codes of global culture, where aesthetic boldness meets intellectual depth.
What distinguishes the Elite Contemporary Art Trophy is not only its selectivity, but its ecosystem. Within Monaco’s uniquely poised intersection of discretion and opulence, artists are introduced to a network that shapes the very architecture of the art world—collectors with generational influence, institutional figures, and key players from the luxury sphere, all converging in a setting where access is as valuable as artistry. It is here that conversations turn into collaborations, and visibility transforms
into long-term positioning.
The selection process remains deliberately rigorous, guided by a jury of respected art world professionals whose expertise ensures that each chosen artist contributes to a dialogue of substance and relevance. The result is a tightly edited constellation of talent—individuals whose work not only reflects the present moment but quietly defines what comes next.
At its core, the Trophy culminates in an evening that embodies Monaco’s signature duality: intimacy and spectacle, precision and allure. The award ceremony unfolds as an invitation-only experience, where contemporary art is framed within an atmosphere of refined elegance. Every detail is intentional, every presence curated, creating a space where art is not only observed, but felt—where influence circulates as effortlessly as champagne.
Applications are now open, offering artists a rare and strategic opportunity to step into this world. With limited availability, early submission is strongly encouraged, underscoring the exclusivity that defines the Trophy itself.
Apply via: www.elieartgalerie.com
Because in Monaco, art is never simply exhibited—it is elevated, exchanged, and ultimately, transformed into a language of power.
In a world where art is no longer confined to white walls but moves fluidly between culture, capital, and influence, a new kind of experience is quietly taking shape—one that transforms the traditional auction into something far more seductive. At the center of this shift is Mehdi Lemdjadi, founder of Elie Art Gallery, whose latest vision proposes not simply a sale, but a scene. www.elieartgalerie.com
THE NEW CURRENCY OF DESIRE: INSIDE THE AUCTION EVENINGS
REDEFINING THE GLOBAL
ART MARKET
The locations themselves read like a map of cultural power. Monaco, with its polished discretion and global clientele, sets the tone for intimacy at the highest level. London anchors the narrative in legacy, a city where auction houses have long dictated the tempo of the market. And New York—restless, magnetic, unapologetically dominant—cements the global reach of the concept. Together, they form a triad not just of geography, but of influence.
Yet what unfolds within these cities is something altogether more immersive. These are not auctions in the conventional sense; they are orchestrated experiences. Guests move through private exhibitions before the first bid is ever placed, encountering works in an atmosphere designed for discovery rather than transaction. Conversations with artists unfold naturally, dissolving the distance between creator and collector. Even the cadence of the evening—punctuated by fine dining and carefully curated moments—builds toward the auction itself, which emerges not as a standalone act, but as the emotional climax of the night.
In this context, the act of acquisition becomes something richer, more layered. It is no longer solely about ownership, but about participation—about being present at a moment where cultural value is both recognized and redefined in real time. For collectors, this translates into privileged access: to works that have been thoughtfully curated, to environments that encourage instinct as much as strategy, and to a network where influence circulates quietly, but decisively.
For artists, the implications are equally compelling. Visibility here is not mass, but precise—positioned within a framework that elevates their work beyond exposure into meaningful alignment with collectors and institutions capable of shaping long-term trajectories. It is a recalibration of the ecosystem, where opportunity is less about scale and more about placement.
What Lemdjadi proposes is, ultimately, a new language for the art market—one that understands that today, value is experienced as much as it is measured. In Monaco, London, and New York, the auction is no longer just an event. It becomes a destination, a statement, and above all, a carefully choreographed expression of modern luxury.
NATALIE GURIEVA
THE ART OF LIVING LIGHT
Her artistic journey began in 2014 in the studio of Natalia Gladovska and soon expanded across Europe’s most influential art capitals. She refined her painting practice at the Academy di Giglio in Florence, explored the secrets of the Old Masters at In the Form of Art in Naples, and continued her studies in Paris under American artist Turner Vinson.
Further shaping her creative voice, she spent time in Burgundy, where she lived and worked alongside artists from the United States, the United Kingdom, and Ireland in the ateliers of Antonin Passemart and Anastasia Dukhmyanina — experiences that infused her work with a distinctly international sensibility.
Iam an artist because I cannot live otherwise. I paint so I don’t disappear. In my hands, the brush is not just a tool — it is an extension of breath. It is my way of affirming: I am alive.
And perhaps, it is still a quiet reply to my primary school teacher — the one who, despite my perfect grades, punished me for “bad behavior” by banning me from drawing classes, making me stand at the board to watch others paint. But pain only forged my spirit. The tears of that little girl became an angel of creativity, and it has never left my side.
My painting is a language of gratitude. Gratitude for the gift. For the faith. For my painting mentor, the renowned Ukrainian artist Nataliya Hladovska, with whom I began a true artistic mystery in 2014 in the legendary art studios of Ivan Yizhakevych, nestled in the heart of the Kyiv-Pechersk Lavra. It is gratitude for a second breath. For the life that didn’t end in February 2022.
When I stand before a blank canvas, I stand before a mystery. And every time something begins to emerge on it — it feels like magic. It’s not about technique or style. It’s about an inner calling: “Paint. Don’t stay silent.” My works are intuitive. They are born from deep impressions. From silence. From sudden light on a façade. From the voice of the heart. From a moment I want to preserve. I trust myself — because I believe that this trust is faith in God, who created me to create. I paint the kind of world I want to live in — a world with space for truth, beauty, and joy. My core message: Live to live. Celebrate life.
Art has the power to carry light. And I want my paintings to be that light for someone. When I work, I often lose track of time. Sometimes, it’s pure expression — movement, explosion. Other times — a quiet prayer. The space I create in is not just a studio. It is a space of strength — where everything becomes possible. I dream of a corner
with a view of the sea, where no emotion is forbidden.
In my paintings, there is authenticity, emotional resonance, and radiant energy. Italy — its light, its colors, its softness — returns again and again to my work. My teachers call my work expressive — and they are right. But for me, expression is not a scream. It is intensity of feeling. Joy as concentration. A moment — as eternity. I began with landscapes and still lifes, but I know the human figure will eventually claim its voice in my art. Even when it’s not visibly present — it lingers in the air.
In a gaze. In a pause. In the breath of the painting. I create for those who feel. My viewers are not an “audience” — they are kindred spirits. People with deep inner worlds, for whom my art might offer something warm. Something personal. Supportive. Uplifting. I always carry with me the words of my American mentor, Turner Vinson: “Natalie brings a bright, infectious energy to everything she does, and her enthusiasm for painting is no exception. She lights up the room with her presence and brings a playful, sincere spirit to her creative explorations. There is a natural expressiveness in her work that reflects her joyful and curious approach.
It is a pleasure to witness her diving deeply into her artistic practice and making it truly her own.” These words are about me — but even more, they speak of the fire I carry, and the fire I pass on through paint.
And I know: If even one person recognizes their own joy, their truth, their memory in my painting — then the art has done its work.
Con Kyiv nel cuore
e con gratitudine verso l’Italia e gli italiani
THE END OF TRADITIONAL DIAMONDS: BOUTIQUE ECO DIAMANT AND THE RISE OF INTELLIGENT LUXURY
There wasn’t a single defining moment—it happened gradually, almost intuitively, as if we had always belonged there. For us, being part of events across the Riviera and Monaco is both an honor and a constant source of inspiration.
Each setting has its own distinct energy: private villas overlooking the sea, where the light enhances every facet of our stones; grand five-star hotels in Monaco; and intimate penthouse gatherings where discretion is absolute and photography is not permitted.
What inspires me most is the act of giving— offering pieces as gifts, sometimes without occasion, sometimes within a charitable context. In those moments, jewelry becomes more than an object. It reflects generosity, confidence, and a deeply considered approach to luxury.
Monaco’s social and cultural scene has a very de fined aesthetic language. How has it influenced your designs?
The Riviera is a living expression of style. Every event— whether a gala, a ball, or a red carpet—creates a visual dialogue between women, fashion, and presence.
We observe carefully: which pieces draw attention, which stone colors resonate, how proportions interact with couture. This is not about chasing trends—it’s about refinement.
Over time, we adjust cuts, sizes, and combinations to align precisely with what our clients are drawn to. The result is a balance between timeless elegance and contemporary rele vance—pieces that feel both current and enduring.
Your jewelry is increasingly visible on women at the season’s most important events. What is driving this demand?
It comes down to a very clear combination: aesthetics, ethics, and status.
Each piece is designed to be timeless, with exceptional clarity and craftsmanship. At the same time, Boutique Eco Diamant represents an alternative to traditional diamonds—one that aligns with the values of modern luxury.
Today’s client is informed and intentional. She is not only choosing how something looks, but what it represents. That alignment naturally attracts a highly discerning, international audience.
From the Bal de la Rose to the Monaco Grand Prix, your presence is becoming increasingly strategic. How important are these environments for the brand?
They are essential because they allow us to see how our jewelry exists in real life—on women who define modern luxury.
At the Bal de la Rose, more than ten of our clients chose to wear our pieces. Some shared their looks publicly, while others preferred complete privacy.
During the Monaco Grand Prix, from the deck of a yacht—the most exclusive vantage point—the way a single stone reflects light can surpass everything around it. That moment captures everything we stand for: presence, confidence, and a refined, unmistakable form of luxury.
Despite the discretion of your clientele, the brand is becoming increasingly recognizable. How do you view this organic growth?
It’s the most valuable kind of recognition—the kind that cannot be engineered.
Our clients constantly inspire me. Before launching the brand, I had a certain vision. In reality, the women we work with exceed every expectation. They are accomplished, influential, and highly educated. They lead in their respective fields—whether in law, business, art, medicine, or culture.
Through them, a distinct visual identity is emerging. Our reinterpretation of the Toi et Moi ring, for example, has evolved into a recognizable signature through unique pairings and proportions. Over time, this creates a language that is instantly understood without needing explanation.
How is the perception of lab-grown stones evolving among high-end clients today?
There is a clear shift.
Clients today generally fall into two categories: those who embrace lab-grown stones and those who remain committed to natural ones. However, the perception is changing rapidly.
Natural diamonds still hold value, particularly for engagement rings or investment pieces. But for everyday luxury, the appeal of flawless, ethical, and modern stones—such as moissanites—is becoming increasingly strong.
To completely reject this evolution is, in many ways, to resist the direction in which luxury is moving. Today, confidence is reflected in openness—to innovation, to new standards, and to more conscious choices.
Boutique Eco Diamant carries a strong ethical philosophy. What defines your approach to materials and design?
Our approach is built on precision and intention.
We primarily work with carefully selected moissanites that are visually indistinguishable from natural diamonds. Each stone undergoes strict selection—only those that cannot be differentiated without advanced laboratory testing are chosen.
For many clients, the experience is striking—the brilliance, clarity, and perfection are immediately apparent.
Beyond the stones, we focus on adaptability. More than half of our pieces feature adjustable sizing, designed so seamlessly that the mechanism remains invisible. Jewelry should evolve with a woman’s life, not limit it.
This is what defines us: a balance of aesthetics, innovation, and responsibility.
With sustainability becoming central to luxury, how do you position Boutique Eco Diamant among traditional jewelry houses?
We see ourselves as part of a larger transformation.
Luxury today is no longer defined solely by rarity. It is defined by meaning—by how a piece is created, what it represents, and how it aligns with the values of the person wearing it.
Interest in lab-grown stones has grown significantly over the past decade and will continue to rise. Even traditional houses are beginning to adapt, incorporating new materials and rethinking their approach.
Boutique Eco Diamant was built with this vision from the beginning. The future of luxury is ethical, intentional, and forward-thinking—and we are already part of that future.
On the French Riviera, luxury is not simply a product—it is a culture, a rhythm, a way of life. Defined by discretion, excellence, and the ability to anticipate desires before they are spoken, luxury here is lived rather than displayed.
Riviera Choice was born from this philosophy, shaped by over two decades of immersion in the international yachting industry and the world of ultra-luxury lifestyle management. At its heart stands Yuliya Guérin, a result- and success-oriented professional with more than 20 years of experience, working closely with Ultra High Net Worth Individuals (UHNW) from around the globe.
Her career has been guided by one belief: true luxury is personal, emotional, and unforgettable.
“Excellence is never accidental. It is the result of preparation, intuition, and a genuine passion for people.”
With deep expertise in yacht charters, yacht sales and acquisitions, and bespoke lifestyle services, Yuliya has built a reputation for precision, discretion, and an intuitive understanding of elite client expectations.
Over the years, she has been present at the world’s most prestigious events—the Monaco Formula 1 Grand Prix, Cannes Film Festival, international red carpet premieres, fashion shows, sporting events, investment congresses, and award ceremonies. These experiences have refined her vision of luxury, exclusivity, and excellence at the highest level.
By Yuliya Guérin, Founder & CEO
A BESPOKE VISION OF LUXURY
Founded with a clear ambition, Riviera Choice is a luxury lifestyle brand dedicated to making every client feel genuinely exceptional. There are no standard packages and no predefined paths—only tailor-made journeys, crafted with care and intention.
From private yacht charters along the Côte d’Azur to yacht sales and unforgettable onboard experiences, Riviera Choice operates with one objective: to exceed expectations effortlessly, while maintaining absolute discretion.
Recognizing the evolving needs of her international clientele, Yuliya expanded Riviera Choice’s services to include luxury villas for rent and sale between Monaco and SaintTropez. This natural evolution allows clients to enjoy a seamless lifestyle experience, where sea and land come together in perfect harmony.
Each villa—whether contemporary or timeless—is selected according to the brand’s core values: exclusivity, architectural elegance, prime locations, privacy, and comfort.
What truly distinguishes Riviera Choice is its philosophy. In a world of overstated luxury, the brand chooses authenticity over excess, relationships over transactions, and long-term trust over short-term results. Yuliya Guérin remains personally involved in every project, ensuring that each experience reflects her values of integrity, excellence, and passion.
“My mission is not to sell yachts or villas, but to create lifestyles, moments, and memories that last.”
LOOKING FORWARD
Today, Riviera Choice continues to grow as a refined luxury lifestyle platform, connecting yachting, real estate, exclusive events, and bespoke experiences into one coherent vision.
For those wishing to discover the full universe of Riviera Choice and begin a personalized journey, all information and private inquiries are available at www.riviera-choice.com
Each request is handled with the utmost discretion and personal attention from the very first contact.
THE ART OF HAUTE CAPILLARY FASHION. PERFECTION, CREATED EXCLUSIVELY FOR YOU.
On the French Riviera — where the art of living meets refined elegance — one name has become the ultimate benchmark in the world of premium hair artistry: Katerina Sendetskaya, founder of the patented brand Hair Hypermarket.
For more than twenty years, her private production atelier — among the most demanding and highly professional in Europe — has been creating bespoke hair pieces entirely by hand, designed for those who accept nothing less than excellence.
YOUR PIECE. YOUR MEASUREMENTS. YOUR PERFECTION.
Each creation begins with precision: detailed measurements, an in-depth analysis of head shape, hair structure, and the client’s individual needs. From this process emerges a truly personal piece — breathable, lightweight, exceptionally comfortable, and completely invisible, even at the closest distance.
A creation that becomes part of you, revealing nothing — yet transforming everything.
SLAVIC LUXURY. PRECISION IN EVERY FIBER.
Hair Hypermarket offers an exclusive and rare collection, including:
— premium Slavic hair and exclusive densities
— haute couture microcapsule extensions
— custom-based hair extensions
— premium tape systems
— handcrafted wigs with hyper-realistic scalp simulation, created to last for years
You choose the hair. We create perfection.
Where beauty meets science.
In collaboration with oncology centers, the atelier designs individualized medical hair systems that restore confidence, identity, and joy of life. This is a level of responsibility that only true mastery and uncompromising professionalism can uphold.
A luxury that cannot be purchased — only earned.
In a world saturated with standard solutions, Hair Hypermarket embodies the rarest value of true luxury: individuality, discretion, and absolute perfection.
If life has brought you to us on the French Riviera, it means you belong to those for whom beauty is not an accessory, but a personal signature.
Hair Hypermarket — an art that carries your name.
ISIDORA RANKOVIC: THE NEW FACE OF ELEGANCE — MRS. MONACO UNIVERSE 2026 STEPS INTO GLOBAL POWER
This year, you were crowned Mrs. Monaco Universe 2026 a title that carries both prestige and visibility. How does it feel to hold this honor?
I feel deeply honored and incredibly grateful to carry the title of Mrs. Monaco Universe 20 26. For me, it represents far more than a crown it’s a responsibility to embody elegance, strength, and purpose.
This title gives me a powerful platform to inspire others, stand for the values I believe in, and proudly represent Monaco on an international stage. I embrace this honor with humility, pride, and a genuine desire to make a meaningful impact.
Being recognized as one of the most beautiful women in Monaco goes far beyond appearance — how do you personally define beauty, and how has that definition evolved over time?
To me, beauty begins from within. It is not defined solely by appearance, but by the way a person loves, respects, and treats others. True beauty reveals itself through kindness, empathy, grace, and authenticity qualities that
come from the soul and naturally shine through every word, action, and intention. And those qualities cannot be imitated.
Over time, my understanding of beauty has evolved. What once may have been perceived externally has become something far more intrinsic. Today, I see beauty as deeply connected to character and presence. Outer beauty may capture attention, but inner beauty is what truly stays. It’s what people feel and ultimately, what they remember.
I often draw inspiration from Grace Kelly, not only as a timeless style icon, but as a woman who embodied poise, authenticity, and quiet strength. She represented a natural elegance that came from within.
That, to me, is the essence of beauty not something loud that demands attention, but something you feel instantly. Something that naturally draws you in.
With this title comes a platform and a voice what message or mission do you feel called to share with the world?
My core mission is to promote respect for and protection of nature especially our marine environment, which is increasingly threatened by plastic pollution and toxic waste.
Today, many people have become disconnected from nature, even though they still turn to it as an escape from everyday life. That contradiction is deeply concerning. Nature is not just a resource it is a sanctuary, and it must never become a rarity.
I want to advocate for a world where nature is preserved, respected, and truly valued a vision that aligns closely with Monaco’s environmental leadership. I also hold deep respect and gratitude for His Serene Highness Prince Albert II of Monaco for his genuine commitment and continuous efforts in protecting the environment, particularly the Mediterranean and marine ecosystems.
As you prepare to represent Monaco at the global competition this October, what does your preparation look like both physically and mentally?
Preparing for Mrs. Universe is very much like training for a marathon. It requires months of discipline, repetition, fittings, photoshoots, events and countless details that keep my schedule incredibly full.
For me, mental preparation comes first. This kind of competition demands far more than appearance it requires focus, discipline, confidence, and emotional resilience.
Physically, I follow a structured nutrition plan and maintain a consistent fitness routine to feel strong, balanced, and ready. Mentally, I constantly reconnect with my purpose. Beyond the gowns and the stage, this journey is about representing values,
a story, and something meaningful.
There is also real pressure behind the beauty people see. That’s why protecting my mental clarity and inner peace is essential. When I step onto that stage, I want to present not only beauty, but substance, dignity, and heart.
A very important part of my preparation is the advocacy I will present domestic violence awareness.
I will create a two-minute video on this topic, which adds a deeply meaningful dimension to the competition and allows me to use my voice for something truly important.
There is also a creative side I deeply enjoy. I collaborate closely with my designer, who is creating custom looks for the competition including my national costume and evening gowns. Bringing those designs to life is an exciting process.
And of course, I train extensively practicing my walk with the dresses, sash, and crown ensuring everything feels natural, effortless, and refined on stage.
Pageantry today intersects with identity, purpose, and influence — how do you balance the public role with your authentic self?
I don’t see it as a conflict. For me, there is no separation between my public role and who I truly am.
The role only has meaning if it remains rooted in authenticity. Once authenticity is lost, everything becomes performance and that, to me, is not real.
I believe beauty is revealed far more in behavior than in appearance. It lives in your composure, your values, your restraint, and the way you treat others. That’s why I believe it is absolutely possible to remain authentic in pageantry not by rejecting the role, but by fully and truthfully inhabiting it.
Looking ahead, how do you envision your journey beyond the crown — and what legacy would you like to build?
This year holds special significance for me not only because I was crowned Mrs. Monaco Universe 2026, but also because I am completing my master’s degree.
Beyond the pageant, I aspire to build my legacy as a strong, independent woman while always staying true to myself. The values I represent especially my commitment to protecting marine ecosystems are not temporary. They are a genuine part of who I am, and they will continue to guide me long after the crown.
I want to use this platform to create real, positive influence encouraging brands to embrace sustainability, reduce plastic consumption, and take responsibility for their environmental impact.
For me, this is not just a moment it’s the beginning of something much bigger.
ELSA FAIRY DRESSES: WHERE CHILDHOOD MEETS COUTURE
my early works mostly thread paintings I discovered one piece I had created as a child, depicting four girls in magnificent ball gowns.
Even then, at such a young age, my soul already understood what a truly beautiful dress for a girl should be. I felt it instinctively even before I had ever seen it in real life.
Children’s fashion today often intersects with adult aesthetics how do you maintain a balance between elegance, comfort, and a sense of childlike lightness?
Together with my team, we are constantly working on the comfort and lightness of our dresses. It’s an ongo ing exploration of new techniques, new construction methods, and innovative ideas in tailoring.
Your collections are defined by a rare refinement and an almost couture-level approach to children’s fashion — how did your journey into design begin, and why did children’s clothing become your primary focus?
Thank you for the question. I’ve always approached children’s dresses with a couture mindset with the understanding that the rules of true fashion are universal. To build a successful couture dress brand, you must create new collections twice a season, be present in glossy editorials, and participate in fashion weeks.
My journey into design began with a moment of clarity. I realized that retailing children’s dresses no longer fulfilled me I was ready to offer my own vision to the world.
Your dresses feel almost like storytelling pieces what images, emotions, or memories usually become the starting point for a new collection?
There is one deeply personal story that continues to inspire me. My mother taught me cross-stitch embroidery when I was just four years old. Looking back at
What concerns me most is when I or a client feeling any discomfort. For me, true success lies in achieving a balance where the richness of fabrics and embellishments coexists effortlessly with ease of move ment.
Children are, in fact, the most honest critics and also the greatest source of inspiration for everything new.
el of care when every detail is intentional, and every piece carries the touch of human hands.
fully
handcrafted approach. My team of seamstresses and artisans continues to grow, and together we are constantly exploring new ways to shape
For us, craftsmanship means creating distinctive cuts, thoughtful design, and working with stones, lace, and textures in way that feels both refined and
True luxury in children’s fashion, to me, lies in this lev-
How do you see the future of the children’s fashand what role will consciousness, individuality, and emotion-
It’s important to distinguish between the fashion industry itself and the modeling experience that young girls gain through participating in fashion believe the latter plays a crucial role in shaping self-esteem and
When working with young modstrive to support them fully throughout the entire fashion day to encourage them, to help them navigate challenges, and to soften any moments of doubt or imper-
designer working with children and teenagers, my goal is to create positive emotional experience. I want them to feel the beauty of fashion from within to understand the process, to feel seen, supported, and appre-
And most importantly, to share in the joy of what we create together presenting a new couture collection of ELSA Fairy dresses on some of the world’s most remarkable runways.
ANNA SOUL: DESIGNING THE MOMENTS GIRLS NEVER FORGET
Your collections are defined by a distinct refinement and an almost couture approach to children’s fashion — how did your journey in design begin, and why did children’s clothing become your primary focus?
My journey into design didn’t begin with fashion as an industry it began with a feeling.
A desire to create beauty that lingers in memory.
Anna Soul was born from a deeply personal story: I wanted every girl to have a moment where she feels truly special.
Children’s fashion became that space for me where aesthetics, emotion, and meaning come together. It’s in these early moments that a girl begins to shape her perception of herself, and I find that incredibly powerful.
Your dresses feel almost like storytelling pieces what images, emotions, or memories usually become the starting point for a new collection?
Each dress begins as a mood almost like a scene from a film.
It might be the soft light of a Parisian morning, a warm evening in Rome, or the atmosphere of the Cannes Film Festival. But at the core, it’s always emotion: anticipation, joy, a quiet sense of wonder.
I don’t just design a silhouette I create the feeling of a moment. One that stays with you long after it has passed.
Children’s fashion today increasingly intersects with adult aesthetics how do you maintain a balance between elegance, comfort, and a sense of childlike lightness?
Children’s fashion today is undeni ably moving closer to adult aesthetics, but for me, preserving its purity is essential.
Anna Soul exists in that bal ance between couture structure and the lightness of childhood. We create pieces that look refined, yet feel almost weight less so a girl can not only stand beautifully, but move freely, laugh, and truly live in her dress.
Working with such a icate audience as children and their parents, how do you build a dialogue be tween visual beauty and practicality?
Working with children is always a dialogue be tween dream and reality.
Parents choose with logic, while children choose with their hearts.
Your work reflects a strong attention to detail and quality — what role does craftsmanship play for you, and how do you define true luxury in children’s fashion?
For me, craftsmanship is not a trend it is the foun-
True luxury often lies in what isn’t immediately visible: in the construction, in the fabric, in the way a piece moves and lives on the body.
We work with premium materials and approach every detail with intention because that is what creates the feeling of couture.
My role is to bring these two worlds togeth er to create a dress that evokes a sense of wonder, while meeting the highest stand ards of comfort and quality.
When both align, trust is created.
And even in children’s fashion, that standard should remain uncompromising.
How do you see the future of the children’s fashion industry — and what role will consciousness, individuality, and emotional value play within it?
I see the future of children’s fashion becoming more conscious and more emotional.
People are no longer looking for beautiful garments alone they are searching for meaning, individuality, and story.
Brands that understand how to speak the language of emotion will define the industry.
Anna Soul is about moments that become memories and dresses that become part of those stories.
On December 14, 2025, the glittering principality of Monaco played host to one of the season’s most captivating fashion events Fashion Day de Monaco. Set against the refined backdrop of Le Méridien Beach Plaza, the event unfolded in the heart of Monte Carlo, drawing an elite international crowd and setting a new standard for luxury fashion experiences on the Côte d’Azur.
Helmed by visionary organizers Julia Berisset and Natalia Teffi, the evening once again captured the attention of fashion insiders, boutique owners, and style connoisseurs from across Europe. Known for their impeccable curation, the duo delivered an atmosphere where elegance met innovation.
The runway showcased an enchanting selection of collections, including standout presentations by children’s designers Anna Soul and Elsa Fairytale, whose creations brought a sense of whimsy and sophistication to the catwalk. Adding to the allure, guests discovered exquisite diamond pieces by Eco Diamant Boutique alongside a curated selection of luxury accessories and handbags Thalie Paris as well as luxury cosmetic brand Hexie from Greece and exclusive niche perfumes W&W, presented in exclusive pop-up boutiques many of which achieved
complete sell-outs before the evening’s close.
Among the highlights was the presence of the multi-brand boutique Sho-Sho Boutique, a fashion destination nestled in the heart of Nice, as well as the elegant Monegasque label Marli Dress, further reinforcing the event’s commitment to both international and local design excellence.
With over 250 distinguished guests in attendance, the event brought together Europe’s most influential buyers, boutique owners, and fashion-forward clientele, alongside Monaco’s stylish elite and international visitors celebrating the festive season on the Riviera.
The beauty direction was elevated by the artistry of Le Famme Makeup School, while floral installations by Ivan Navi transformed the venue into a seasonal dreamscape. Models, hand-selected by Natalia Teffi, embodied modern elegance, bringing each collection vividly to life.
As the evening progressed, guests were immersed in a vibrant sonic experience curated by DJ Vselennaya, whose dynamic set carried the energy seamlessly into the night.
The celebration culminated in an exclusive after-party at Monte-Carlo Bay Hotel & Resort, where guests gathered at the iconic Blue Gin Bar. With its chic alpine-inspired ambiance reminiscent of Courchevel, the final cocktail served as a fitting close to an unforgettable evening of fashion, luxury, and celebration.
