Issuu

B R A N D G U I D E L I N E S JUNE 2026

The Coldwell Banker brand is the North Star of the real estate industry – devoted to the service of our clients, the success of our network and the remarkable power of home.

TA B L E O F C O N -

Our Logo

A Refined Palette

It's Definitely Our Type

Enhancing Our Imagery

Applications

Signage

Appendix

Coldwell Banker Identity Standards | 06.2026 | 4 ®

Our Logo The North Star logo represents the Coldwell Banker

brand’s position in the real estate industry as a leader, as well as our affiliated agents’ long-standing commitment to guiding people home. Clean and simple, yet elegant, this mark allows us to demonstrate our focus and tell our story.

LOGO

Coldwell Banker Identity Standards | 06.2026 | 5 ®

FRAMED LOGO

MONOGRAM LOGO

The Framed Logo uses the CB Star mark within an inlined square. This version of the logo

The Monogram Logo uses the CB Star mark in silhouette, without a surrounding box. This version

may only be used in Coldwell Banker Blue (PMS 280), on a light background.

of the logo may only be used in white, on a dark background or with transparency as a graphic

It may not be used in reverse, on a dark background.

effect overlapping an image or copy. It may not be used in reverse, on a light background. (Any exceptions to this rule are at the sole discretion of the brand marketing department.)

LOGO

Coldwell Banker Identity Standards | 06.2026 | 6 ®

MO N O G RA M LO G O

SPACE AND SI ZE PARAMETERS

1/8” wide

The Coldwell Banker logo must always appear on personal promotional ®

literature in a prominent location and appropriate size. It should never be used smaller than a size where the logo mark is less than 1/8'' in width for the framed logo or 1/8'' in height from base of the B to top of the C in the monogram logo.

1/8” high

L O GO S

The safety distance around the logo is equal in measurement to 1/2 the height of the blue logo box. No other copy or graphics may be placed any closer to the logo than that distance. (This parameter is utilized in print and digital applications, but does not apply to signage.)

L O GO S

LOGO

Coldwell Banker Identity Standards | 06.2026 | 7 ®

USE OF THE MONOGRAM LOGO MARK

The Monogram Logo Mark may be used on its own when appearing on a Coldwell Banker Blue or dark background or more often, on swag items as seen at right. It may not be used in reverse, on a light background.

LOGO

Coldwell Banker Identity Standards | 06.2026 | 8 ®

RULES FOR USAGE

DO NOT Place any other copy or graphics in or

DO NOT

immediately around the mark. Nothing

Stretch or condense the mark.

else is allowed in or next to the blue box.

DO NOT Use the framed logo in any color other

DO NOT

than PMS 280. Do not use the monogram

Superimpose any image or copy

logo in any color other than white.

over the mark.

SOLD

This home is offered by

DO NOT Use any texture, shading or effects for the mark.

DO NOT Place the mark at an angle.

DO NOT

Reverse the marks.

Use the mark as a copy element.

LOGO

Coldwell Banker Identity Standards | 06.2026 | 9 ®

FRAMED DBA LOGO VARIATIONS

MONOGRAM DBA LOGO VARIATIONS

VERTICAL

VERTICAL STACKED

HORIZONTAL

HORIZONTAL STACKED

For more specifics on proper alignments of DBA logo variations, please refer to the Appendix. To access your full suite of company logos, visit the Desk Logo Gallery.

LOGO

Coldwell Banker Identity Standards | 06.2026 | 10 ®

RULES FOR USAGE W ITH CUSTOM LOGO

The Coldwell Banker North Star logo

State Regulations

must be used as the company logo.

The size, placement and prominence of the Coldwell Banker logo is also subject to an individual state's

When shown with the Coldwell Banker

real estate commission regulations.

logo, agent logos must be outside the safety distance around the CB logo, and must be at least 5% smaller than the DBA logo size unless otherwise directed by state rules.

HEADLINE Placeholder text about the property goes here. This is the place where text for the property will appear. This is sample text placed for position only. The placeholder text about the property goes here. This is the place where text for the property will appear. Placeholder text about the property goes here. This is the place where text for the property will appear. This is sample text placed for position only. The placeholder text about the property goes here. This is the place where text for the property will appear. Placeholder text about the property goes here. This is the place where text for the property will appear. This is sample text placed for position only. The placeholder text about the property goes here. This is the place where text for the property will appear. Placeholder text about the property goes here.

123 Main Street, Anytown, ST 12345

All agent marketing must include the Coldwell Banker DBA logo. When the agent logo and DBA logo are shown on the same page, the agent logo must be

JUST LISTED/SOLD

S T E FA N O G I R A R D I

1234 PROPERTY ADDRESS, CITY | $0,000,000

REALTOR®

C. 310.359.5695 Stefano.Girardi@cbmoves.com CalRE #01183331

Front

unless otherwise directed by state rules.

Back

A LOCAL EXPERT IN LUXURY PROPERTIES

time after time. Athena prides himself on being a relationship-driven agent, not just a transactional

AthenA .M cK ennA@ colorAdohoMes .coM AthenAsellsdenver .coM c. 123.456.7890

AT HENA MC KENNA | REALTOR®

gate he had a meteoric rise and is now among

one. He works hard to earn a client’s trust and

where he developed and implemented a

stays in contact long after the closing.

strategy resulting in a sale price exceeding our

Athena studied finance and accounting at Metro

a seamless closing process.”

expectations and then following through with

board – quite simply, he’s established himself as

University Denver and Penn State. Prior to his

a knowledgeable and trustworthy resource for

real estate career, he ran a martial arts school.

buyers, sellers and investors along Colorado’s Front

He credits this experience with giving him

Range, from Colorado Springs to Northern Denver.

compassion and the drive to compete. Known

Athena is affiliated with the Coldwell Banker Global

Athena supports many charitable organizations,

Luxury® office in Denver, where he specializes in

including Autism Speaks. He’s also an active

the luxury market. He began his career helping

member of the government affairs committee for

investors locate and flip properties. He enjoyed it

the Denver Association of REALTORS®. Athena

so much that he decided to move to the residential

lives in Downtown Denver with his husband

side, where he often mentors individuals on how

and two Chihuahuas, Chester and Bruce. In his

to build wealth through real estate. Athena loves

downtime, he likes to ski, travel, scuba dive, and

—Woodland Park | Seller

“ Athena is a fantastic realtor! There is no

one I would trust more as a partner in this process. He was very patient during my initial search when I had no idea what I wanted and often toured things on a whim. His app with custom search results gave me a reference for Castle Pines. Athena kept an eye out for me, making sure things promised were captured in

to find buyers their dream home and be a part

can never pass up an opportunity for good food

of their journey, guiding them smoothly through

and company. Athena Rice is an experienced,

quick, smart and thorough.”

the transaction process. With his unbeatable

highly ethical professional who will work tirelessly

local market knowledge, Athena keeps buyers’

Athena is professional, thorough, extremely knowledgeable about the

to help you achieve your real estate goals. Call

Denver area, and was truly a partner when it came to being on this journey

him today – you’ll be glad you did!

showcasing a seller’s home to luxury agents and potential buyers both inside and outside the Coldwell Banker® global network. His proven pricing strategies and tenacious negotiation

Athenasellsdenver.com C. 123.456.7890

—Castle Pines | Buyer

“ Athena is an extremely knowledgeable agent who genuinely is your champion. Beyond

Back

This led us to finding the absolute perfect home in a crazy market that was definitely not in our favor. Athena is top-notch and we will recommend him over and over to everyone and anyone looking for a home. ”

—Colorado Springs | Buyer

“ Athena was such a blessing in disguise for me. I was a first-time buyer looking for a home in Denver and honestly never thought I would find something in this market. He was very up-front on how things would work out – he knew the market like the back of his hand and always encouraged me if our offer didn’t get accepted. He worked through every detail and explained everything to me. He was incredibly

—Denver | Buyer

your goals are and does his best to put you in

flexible with scheduling houses for me to look

a position to accomplish them. I have never

at and finding different areas that we could

had an agent that cares so much about his clients, and that made a huge difference in our process. I could not recommend Athena more – he will be your biggest advocate through all of your real estate goals. Athena made our dream

—Englewood | Buyer and Seller

Front

answering questions, providing direction and advice for what he thought was best for us.

supplying logistic support for a transaction,

123 Anywhere Street, Unit 350 Denver, CO 80206

Outside

such a smooth, simple, easy process. When we had doubts and fears, Athena was right there

Athena takes the time to truly understand what

make in your life in the wrong hands, so if you are looking for someone to partner with you to find the place you are dreaming of, Athena is your guy.

home a reality! ”

C. 123.456.7890

We were so worried and nervous about the home buying process, but Athena made it

it makes all the difference to have such a great partner as your realtor

moving. You don’t want to put one of the largest investments you might Athena.McKenna@coloradohomes.com

experience was none other than spectacular.

– Athena is calm, kept us updated throughout the whole process, and especially went the extra mile to help figure things out and keep things

a complete arsenal of digital and print marketing materials that specifically target affluent buyers,

of finding new homes for both me and my son. I’ve been through the buying and selling process quite a few times, so believe me when I say

As a Certified Luxury Marketing Specialist, Athena offers sellers a distinct competitive edge. He has

“ Where do I even begin with Athena? Our

focusing and finding a beautiful property in

writing and helping me find a lender who was

best interests at heart and is a pro at crafting the

Not intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act 111111_CDO_5/22 and the Equal Opportunity Act.

knowledgeable and very effective

the top-producing agents in the company. It’s

perfect offer.

Coldwell Banker Global Luxury Property Specialist

Athena was great to work with – responsive, representing us in the sale of our home,

for his high energy and fun-loving personality,

Athena.McKenna@coloradohomes.com AthenaSellsDenver.com

guidelines for yard signs.

Banker Realty agent Athena Rice hit the ground

no surprise that Athena has received numerous

Owned by a subsidiary of Realogy Brokerage Group LLC.

See page 27 for agent branding

CLIENT TESTIMONIALS “

skills secure maximum return on investment

running and never looked back. Right out of the

accolades and 5-star client reviews across the

without the DBA logo, it can be any size,

of a business card.

DELIVERING AN EXCEPTIONAL CUSTOMER EXPERIENCE

ABOUT ATHENA

Following his passion for real estate, Coldwell

When the agent logo is shown on a page

asset in another place, such as the back

Back

Owned by a subsidiary of Realogy Brokerage Group LLC.

at least 5% smaller than the DBA logo

but the DBA logo must appear on the

The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Affiliated real estate agents are independent contractor sales associates, not employees. ©2021 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

Inside

have a better chance in. I honestly don’t think I could have done this without him. ”

—Milliken | Buyer

COLOR PALETTE

A Refined Palette The blue tones in our palette are more than aesthetic – they’re strategic. Each shade has been carefully selected to evoke a sense of confidence, clarity and composure. Blue’s timeless elegance reinforces our brand’s authority while maintaining a refined, approachable presence.

Coldwell Banker Identity Standards | 06.2026 | 11 ®

COLOR PALETTE

Coldwell Banker Identity Standards | 06.2026 | 12 ®

*Note: Bright Blue is designated for digital use only and is not recommended for print applications.

Our Brand Colors Coldwell Banker Blue is our signature color. It is recognized internationally and is present in our logo, signage and all support materials. White space is incorporated generously for a clean, contemporary look and easy readability. Black is our go-to for body copy and bold headlines. This refreshed palette brings new energy to our brand foundation. Our signature blue nods to our heritage. Deeper shades add richness and depth. Brighter accents introduce a modern, forward-looking edge. Elevated yet familiar, these colors together create a balance of tradition and innovation.

Coldwell Banker Identity Standards | 06.2026 | 13 ®

It's Definitely Our Type Great typography is the voice of a great brand. Ours is crisp, clean and contemporary, so the words speak with confidence. The updated Coldwell Banker font family includes three font collections: ®

Open House in Charlotte, NC

Coldwell Sans Light

3 BED 2 BATH 1900 SQ FT

Coldwell Sans Medium

CHARMING COASTAL HIDEAWAY

Coldwell Sans Semibold

Set among rolling dunes, this coastal hideaway offers quiet and seclusion. A wood-burning fireplace, exposed beam ceilings and a wraparound porch provide a simple, comfortable retreat.

Roboto Light

Coldwell Banker Identity Standards | 06.2026 | 14 ®

The new (type)face of Coldwell Banker

Coldwell Sans Inspired by the industrial and architectural sans-serif fonts popularized in the 20th century, Coldwell Banker Sans is a custom typeface that iterates on familiar letterforms for usage in modern contexts.

REGULAR WEIGHT -15 KERNING

TYPOGRAPHY

PRIMARY FONT

Coldwell Sans AB CDEFGHIJKLM NOPQRSTUV W X YZ 12345 67890 !@#$% Coldwell Sans is a modern sans serif that balances confidence, sophistication, and warmth. Its excellent readability makes it a strong choice for headlines, subheads, and body copy alike. Coldwell Banker owns the license to this custom font and it is free to use. Download Coldwell Sans Here.

Coldwell Banker Identity Standards | 06.2026 | 15 ®

Light Light Italic Regular Italic Medium Medium Italic Semibold Bold

TYPOGRAPHY

SECONDARY FONT

Roboto ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@#$% Roboto serves as a secondary typeface for body copy when a more understated appearance is desired or when Coldwell Sans is unavailable. Roboto is a diverse type family, available in 12 styles, including varying weights and italics. A license is not required for the use of this font. Download Roboto HERE for free.

Coldwell Banker Identity Standards | 06.2026 | 16 ®

Thin Thin Italic Light Light Italic Regular Italic Medium Medium Italic Bold Bold Italic Black Black Italic

TYPOGRAPHY

Coldwell Banker Identity Standards | 06.2026 | 17 ®

Coldwell Sans Regular

Primary Headline

SOCIAL USAGE

Coldwell Sans Medium

SUBHEAD

Roboto Light

Lorem ipsum dolor sit amet, consectetur adipiscing elit sed eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Roboto Regular

SMALL TEXT / SUPPORTING COPY

Coldwell Banker Identity Standards | 06.2026 | 18 ®

Enhancing Our Imagery Imagery is one of the most immediate ways we express who we are. It captures attention, sets the tone and creates a visual language that speaks volumes. By curating bold, authentic visuals that reflect a premium look and feel, we ensure our brand stands out, resonates deeply and leaves a lasting impression.

PHOTOGRAPHY

Our Approach Portraits feel warm, rich and a little nostalgic, as if belonging to a family photo album. Candid moments are key, with an overall documentary-style vibe featuring diverse talent. Intentional portraits have their place as well – in which the subject looks directly into the lens. These are striking and familiar when executed well. A sense of movement is conveyed through individuals who are captured mid-step, glance or gesture.

Coldwell Banker Identity Standards | 06.2026 | 19 ®

PHOTOGRAPHY

Interiors We aim for imagery that feels warm, textured and film-like. Think clean lines, natural light pouring in, and a palette that leans into rich, natural colors. It's about depth, detail and spaces that feel lived in. Interiors are impeccably designed and beautifully styled.

Coldwell Banker Identity Standards | 06.2026 | 20 ®

PHOTOGRAPHY

Textures Luxury materials like marble and stone with noisy gradients in soothing blues work together to position our brand as both stylish and discerning. Think a polished surface or an organic woven sweater. These materials reinforce our commitment to a refreshed identity that is softer around the edges, full of soul and captures the feeling of home.

Coldwell Banker Identity Standards | 06.2026 | 21 ®

"LIVE WELL WITH COLDWELL" CAMPAIGN

The “Live well with Coldwell” campaign is a reflection of who we are as a brand, and how we show up in the lives of consumers and agents around the world. “Live well with Coldwell” is built on a simple but powerful truth: Real estate is about far more than the transaction. It’s about human connection, life transformation and helping people create the foundation for a life well lived. That’s the heart of this campaign.

Coldwell Banker Identity Standards | 06.2026 | 22 ®

"LIVE WELL WITH COLDWELL" CAMPAIGN

Coldwell Banker Identity Standards | 06.2026 | 23 ®

Campaign Dos and Dont's When adapting for local marketing, always preserve the integrity of the “Live well with Coldwell ” tagline SM

while ensuring clear visual separation and correct lockup usage. When using the tagline in your local marketing, please refer to the following guidelines: DO •

DON'T Always feature your Coldwell Banker DBA logo (with “Coldwell Banker” written beneath the monogram) on all marketing pieces featuring the “Live well with Coldwell” tagline. You may use either the standard Coldwell Banker or Coldwell Banker Global Luxury DBA logo lockup alongside the “Live well with Coldwell” tagline graphic. ®

•

Always use one of the approved “Live well with Coldwell” lockups (horizontal or stacked), available on mycbdesk.com.

•

Include a superscript service mark (SM) after the first instance of “Live well with Coldwell” in copy on any page or marketing piece.

•

You may Include an additional descriptive line that reflects your local market, such as: “A life in Hawaii.” or “At home in Austin.” These should appear visually separate from the tagline (see next page for examples).

•

Do not use “Coldwell” apart from “Banker” in marketing materials outside of specific references to the “Live well with Coldwell” campaign.

•

Do not alter the Live well with Coldwell tagline in any way. This includes adding your company DBA and changing the lockup font/colors.

•

Do not think of this as a rebrand. We are still the Coldwell Banker brand, and “Live well with Coldwell” serves as a lens for how we are positioned both within the industry and in consumers’ lives. ®

•

Do not couple “Live well with Coldwell” with other words or phrases on the same line or in the same font. The tagline should always be visually and spatially separated from other copy.

"LIVE WELL WITH COLDWELL" CAMPAIGN

Coldwell Banker Identity Standards | 06.2026 | 24 ®

Local Campaign Adaptations The “Live well with Coldwell ” tagline may be paired with additional local or lifestyle SM

statements to make it relevant to your community, as long as the core tagline remains

ACCEPTABLE EXAMPLES

UNACCEPTABLE EXAMPLES

A LIFE IN <LOCATION> Live well with Coldwell .

Live well with <NAME>

unchanged and visually distinct. The following acceptable use examples are for illustrative purposes only. You should not assume that any local adaptation or additional statement has been legally cleared for use. Before adopting any additional statements or local adaptations, you may wish to consult

Adds a local or lifestyle touch while keeping the tagline visually separate and unchanged.

your legal counsel. AT HOME IN <LOCATION> Live well with Coldwell . SM

Reflects community pride and fits naturally with the brand voice without altering the tagline.

Replaces “Coldwell,” removing the brand identity from the tagline. Live well with <YOUR DBA> Couples the tagline with your DBA, which suggests it’s a standalone slogan or rebrand. Live well with Coldwell in <CITY NAME>

AT HOME WITH <LOCATION> Live well with Coldwell .

Adds a preposition and city name that modifies the tagline’s core structure and flow.

Introduces a personal, human element but keeps “Live well with Coldwell” intact and distinct.

Live well with Coldwell – your local guides

MAKE A SPLASH IN <LOCATION> Live well with Coldwell .

Adds descriptive copy as part of the tagline rather than keeping it visually and spatially distinct.

Adds personality and lifestyle relevance while preserving clear typographic separation.

Coldwell Banker Identity Standards | 06.2026 | 25 ®

Our brand comes to life across a variety of media. Each format is an opportunity to connect, inspire and reinforce who we are – visually, verbally and consistently.

APPLICATIONS

Coldwell Banker Identity Standards | 06.2026 | 26 ®

SOCIAL MEDIA

Our social media presence is clean, fresh and designed to be a cohesive collection. We’re owning our blue, reinforcing our identity and making good use of beautiful photography and sharp typography. Keep it simple. With social, if it doesn’t work on our phones, it just doesn’t work.

APPLICATIONS

Coldwell Banker Identity Standards | 06.2026 | 27 ®

The Right Plan

Starts With

The Right Partner

The The Secret Secret

TO TOSELLING SELLING YOUR YOURHOME? HOME?

Trusted TrustedAdvisors Advisors++ Maximum MaximumExposure Exposure

Powerful Powerful RESU RESULTS LTS

smith, smith & smith

APPLICATIONS

Coldwell Banker Identity Standards | 06.2026 | 28 ®

HTML

The Secret

TO SELLING YOUR HOME?

TO SELLING YOUR HOME? Trusted Advisors + Maximum Exposure

= Powerful Results

Trusted Advisors + Maximum Exposure

= Powerful Results

More than a century of brand strength, global reach and innovative technology stands behind every Coldwell Banker Realty affiliated agent. Combined with in-depth knowledge of your market, this powerful foundation allows us to create a selling strategy tailored specifically for you. When it’s time to sell, your home deserves more than a listing – it deserves a launch. Connect with me today to find out how our approach is designed to deliver the strongest outcome for your property.

I’ll walk you through every step

When it’s time to sell, your home deserves more than a

along the path – because your

listing – it deserves a launch. Connect with me today to ﬁnd out how our approach is designed to deliver the strongest

priorities and individual needs

outcome for your property.

are how I shape my plan.

Not intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2025 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logo are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

254X4G_CBR_6/25

Smith, Smith & Smith Not intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2025 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logo are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

254X4G_CBR_6/25

Our HTML presence is designed for easy recognition and readability. The framed icon at the top immediately establishes ownership of the message, while our vertical framed logo at the bottom anchors the message solidly. Add graphically appealing images and crisp typography – we’re good to go.

APPLICATIONS

Coldwell Banker Identity Standards | 06.2026 | 29 ®

BUSINESS CARDS

Coldwell Banker Identity Standards | 06.2026 | 30 ®

Signage Our bold signage is more than just a marker, it’s a symbol of trust, service and results. With a logo and name that are instantly recognizable, our yard signs stand as proud emblems of a legacy built on client satisfaction. They don’t just advertise a property – they represent a promise.

SIGNAGE

Coldwell Banker Identity Standards | 06.2026 | 31 ®

YARD SIGNS

2 Tone Classic Bluewhite on white design design CLASSIC WHITE DESIGN

2 2Tone Tone Blue BlueononPlatinum white design design 2 TONE BLUE ON WHITE DESIGN

2 Tone Platinum/with Blue on Platinum blue border design PLATINUM WITH BLUE BORDER DESIGN

Platinum/with Classic Blueblue design border CLASSIC BLUE DESIGN

Classic Blue design

SMITH & SMITH

SMITH SMITH SMITH & & SMITH

SMITH SMITH & & SMITH SMITH

SMITH & SMITH

23- 456 -7890

123-- 456 456 --7890 7890 123

123- 456 -7890

123 123-- 456 456 --7890 7890

123- 456 -7890

coldwellbanker.com

coldwellbanker.com coldwellbanker.com

coldwellbanker.com

BOTTOM 1/3

TOP 2/3

Classic white design

Yard signs are offered in 4 color variations, all maintaining the same fundamental structure. The top two-thirds is reserved for company branding.The bottom third is for contact info. In-depth specs for all signage components can be found on Marketing Center. It is your responsibility to ensure you and your affiliated agents comply with local real estate regulations.

123- 456 -789

Phone Number Website Geometric 415 BT coldwellbanker.com

SIGNAGE

Company Branding

Classic white design

2 Tone Classic Bluewhite on white design design

2 2Tone ToneBlue BlueononPlatinum white design design

2 Tone Platinum/with Blue on Platinum blue border design

Platinum/with Classic Blueblue design border

Company Branding Classic white design

Company 2 Tone Classic Bluewhite onBranding white design design

2 2Tone ToneBlue Blueon onPlatinum white design design YARD SIGNS

2 Tone Platinum/with Blue on Platinum blue border design

Platinum/with Classic Blueblue design border

Classic Blue design

SMITH & SMITH Company Branding

SMITH SMITH & & SMITH SMITH Company Branding CLASSIC WHITE DESIGN

SMITH & SMITH

SMITH & SMITH SMITH SMITH &

Coldwell Banker Identity Standards | 06.2026 | 32 ®

Classic Blue design

PLATINUM WITH BLUE BORDER DESIGN

SMITH & SMITH SMITH

SMITH & SMITH

2 TONE BLUE ON WHITE DESIGN

123- 456 -7890

CLASSIC BLUE DESIGN

123- 456 -7890

123- 456-7890

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coldwellbanker.com

SMITH & SMITH

SMITH SMITH & & SMITH SMITH

SMITH & SMITH

SMITH & SMITH SMITH SMITH &

SMITH & SMITH SMITH

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& SMITH coldwellbanker.com SMITH SMITH

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Agent Contact

coldwellbanker.com

SMITH SMITH & & SMITH SMITH Agent Contact JANE SMITH

SMITH & SMITH

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SMITH & SMITH SMITH

SMITH & SMITH

JANE SMITH

123- 456-7890

The amount of personal information you want to include can also vary.

coldwellbanker.com SMITH & SMITH

coldwellbanker.com COMPANY BRANDING Agent Contact

SMITH & SMITH Agent Contact JANE SMITH

SMITH & coldwellbanker.com SMITH & SMITH SMITH

JANE SMITH

SMITH & SMITH coldwellbanker.com

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JANE JANE SMITH SMITH

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123- 456-7890 cbsmith&smith.com AGENT CONTACT Agent Branding

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JANE SMITH SMITH

123 456--7890 7890 --456 123 cbsmith&smith.com cbsmith&smith.com

cbsmith&smith.com SMITH & SMITH cbsmith&smith.com

123- 456-7890

JANE SMITH

SMITH & SMITH cbsmith&smith.com SMITH

SMITH & SMITH cbsmith&smith.com

123- 456-7890

123 123--456 456--7890 7890

123- 456-7890

cbsmith&smith.com cbsmith&smith.com

cbsmith&smith.com

SMITH & SMITH

SMITH & SMITH SMITH SMITH &

SMITH & SMITH SMITH

SMITH & SMITH

JANE SMITH

JANE JANE SMITH SMITH

JANE SMITH

cbsmith&smith.com

- 456-7890 123 cbsmith&smith.com

--456 123 123 456--7890 7890 cbsmith&smith.com cbsmith&smith.com

- 456-7890 123 cbsmith&smith.com

smith & SMITH

SMITH smith & & SMITH SMITH

SMITH & SMITH

SMITH & SMITH SMITH SMITH &

SMITH & SMITH SMITH

SMITH & SMITH

JANE SMITH

JANE JANE SMITH SMITH

JANE SMITH

JANE JANE SMITH SMITH

JANE SMITH

- 456-7890 123 cbsmith&smith.com

123 456 7890 -7890 123 SMITH &- 456 SMITH cbsmith&smith.com

-7890 123&- 456 SMITH SMITH

123- 456-7890

-7890 123 cbsmith&smith.com SMITH &- 456 SMITH

123- 456-7890

cbsmith&smith.com SMITH & SMITH

123- 456-7890

cbsmith&smith.com SMITH & SMITH

SILHOUETTE XL

SILHOUETTE SILHOUETTE XL XL

SIGNAGE

Coldwell Banker Identity Standards | 06.2026 | 33 ®

30x24

0.5”

deangoodwinrealestate.com deangoodwinrealestate.com 0.5” 0.5” 0.5”

0.5”

30x24 30x24

30x24

0.5”

CLASSIC BLUE DESIGN

30x24 30x24

ELITE

woodland schmidt schmidt ELITE ELITE ELITEwoodland schmidtwoodland 0.5”

0.5”

deangoodwinrealestate.com deangoodwinrealestate.com 0.5” 0.5” 0.5”

0.5”

deangoodwinrealestate.com deangoodwinrealestate.com 0.5”

0.5”

o:540.373.1400

0.5”

o:540.373.1400 o:540.373.1400o:540.3

deangoodwinrealestate.com 0.5” 0.5”

0.5”

ELITE

DEAN DEAN DEAN GOODWIN GOODWIN GOOD ELITE ELITE ELITE c:703.344.5681 c:703.344.5681c:703.3

deangoodwinrealestate.com deangoodwinrealestate.com

0.5”

30x24

ELITE ELITE

0.5”

deangoodwinrealestate.com deangoodwinrealestate.com deangoodwinrealestate.com o:540.373.1400 o:540.373.1400 o:540.373.1400 o:540.373.1400

0.5”

30x24

2 TONE BLUE ON PLATINUM DESIGN

30x24

30x24 30x24

DEANDEAN DEAN DEAN DEAN DEAN GOODWIN DEAN GOODWIN DEAN GOODWIN DEANDEAN GOODWIN GOODWIN ELITE ELITE GOODWIN GOODWIN GOODWIN GOODWIN woodland schmidtwoodland schmidtGOODWIN schmidt ELITE ELITE 703-244-5681 ELITE ELITE ELITE 703-244-5681 703-244-5681 woodland 703-244-5681 703-244-5681 c:703.344.5681 c:703.344.5681 c:703.344.5681 c:703.344.5681 c:703.344.5681

o:540.373.1400 o:540.373.1400

PLATINUM WITH BLUE BORDER DESIGN

30x24 30x24

ELITE ELITE ELITE

ELITE

30x24

30x24 30x24

YAR D SIGNS - SILHOUETTE XL

30x24 30x24

DEAN DEAN GOODWIN GOODWIN ELITE ELITE c:703.344.5681 c:703.344.5681

1 0

30x24 30x24

2 TONE BLUE ON WHITE DESIGN

30x24

ELITE

SILHOUETTE XL SILHOUETTE XL 30x24

30x24 30x24

CLASSIC WHITE DESIGN

30x24

0.5”

SILHOUETTE XL

30x24

deangoodwinrealestate.com deangoodwinrealestate.com deangoodwi 0.5” 0.5”

DEAN DEAN DEANDEAN DEAN DEAN DEAN DEAN DEAN DEAN DEAN GOODWIN DEAN GOODWIN DEAN GOODWIN GOODWIN DEANDEAN GOODWIN GOODWIN GOODWIN GOOD GOODWIN GOODWIN 1.0648 x 1.0648 GOODWIN 1.0648 1.326 x 1.0648 1.0648 x 1.0648 1.0648 x1.0648 1.0648x 1.0648 1.0648x x.9595 1.0648 1.0648GOODWIN x 1.0648 1.0648GOODWIN x 1.0648 1.326 x .9595 1.326 1.326 x .9595 9595 x .9595 1.326 x .9595 1.326 x .9595 1.326 xx.8821 1.326 x .8821 1.0648 GOODWIN x 1.0648 1.0648 x1.0648 1.0648 1.0648 1.0648x x.9595 1.0648 1.0648 x1.0648 1.0648x 1.0648 1.0648 1.326 x .9595 1.326 1.326 x .9595 1.326 x .8821 1.326xx1.0648 .8821 1.326 x GOODWIN .8821 0.25”

0.25”

Each office is independently owned and operated.

1 0

0.25” Each office is independently owned and operated.

0.25”

0.25” Each office is independently owned andoffice operated. Each is independently owned and operated.

0.25”

0.25” 0.25” Each office is independently owned and operated.

703-244-5681c:703.344.5681 703-244-5681 703-244-5681 c:703.344.5681 c:703.344.5681 c:703.344.5681 deangoodwinrealestate.com deangoodwinrealestate.com deangoodwinrealestate.com o:540.373.1400 o:540.373.1400 o:540.373.1400 o:540.373.1400

c:703.344.5681 c:703.344.5681 o:540.373.1400 o:540.373.1400

0.25” Each office is independently Each owned officeand is independently operated. owned and operated.

0.25”

deangoodwinrealestate.comdeangoodwinrealestate.com

deangoodwinrealestate.com deangoodwinrealestate.com

0.25”

Each office is independently Each owned officeand is independently operated. owned and operated.

Each office is independently owned and operated.

24x24

1.0648 x 1.0648 9595

0.25” Each office is independently owned and operated.

1.0648 1.326 x 1.0648 x .9595

24x24

o:540.373.1400

deangoodwinrealestate.com

deangoodwinrealestate.com deangoodwinrealestate.com

0.5”

DEAN GOODWIN DEAN GOODWIN

.855 x .7484 6494

ELITE

deangoodwinrealestate.comdeangoodwinrealestate.com

Each office is independently owned and operated. 0.5”

0.25” Each office is independently owned and operated.

1.4937 x .6494 .855 x .7484

0.25”

24x24

24x24 24x24

24x24

0.5”

ELITE ELITE ELITE

deangoodwinrealestate.com deangoodwinrealestate.com

Each office is independently owned andoffice operated. Each is independently owned and operated.

0.25”

0.5”

deangoodwinrealestate.comdeangoodwinrealestate.com 0.25” Each office is independently owned and operated.

0.5”

c:703.344.5681 c:703.344.5681c:703.344.5681 o:540.373.1400 o:540.373.1400o:540.373.1400

ELITE schmidtwoodland woodland schmidt ELITEELITEwoodland schmidt deangoodwinrealestate.com deangoodwinrealestate.com deangoodwinrealestate.com ELITE

deangoodwinrealestate.com deangoodwinrealestate.com deangoodwinrealestate.com

0.25” 0.25” Each office is independently Each owned officeand is independently operated. owned and operated.

0.25” 0.25” Each office is independently owned and operated.

0.25”

0.5”

c:703.344.5681 c:703.344.5681 c:703.344.5681 c:703.344.5681 c:703.344.5681 703-344-5681 703-344-5681 deangoodwinrealestate.com deangoodwinrealestate.com o:540.373.1400 o:540.373.1400 o:540.373.1400 o:540.373.1400 o:540.373.1400 deangoodwinrealestate.com deangoodwinrealestate.com

Each office is independently owned andoffice operated. Each is independently owned and operated.

0.25”

deangoodwinrealestate.com deangoodwinrealestate.com deangoodwinrealestate.com

0.25” 0.25” Each office is independently owned and operated. Each office is independently owned and operated.

0.25” 0.25” Each office is independently owned and operated.

0.25”

Each office is independently Each owned officeand is independently operated. owned and operated.

0.5”

DEAN GOODWIN DEAN GOODWIN DEAN GOODWIN DEAN GOODWIN GOODWIN DEAN GOODWIN DEANDEAN GOODWIN

0.25”

0.5”

DEAN GOODWIN DEANDEAN GOODWIN GOODWIN

0.5”

0.25”

Each office is independently owned and operated.

.855 x .7484 1.4937 x1.4937 .5667 x .5667

0.5”

c:703.344.5681c:703.344.5681 c:703.344.5681 o:540.373.1400 o:540.373.1400 o:540.373.1400

0.25” 0.25” deangoodwinrealestate.com deangoodwinrealestate.com deangoodwinrealestate.com

0.25”

Each office is independently owned and operated. Each office is independently owned and operated.

Each office is independently owned and operated.

ELITE

0.5”

DEANDEAN GOODWIN GOODWIN DEAN GO

c:703.344.5681 c:703.344.5681c:703.344 o:540.373.1400 o:540.373.1400o:540.373

ELITEELITE

ELITE

deangoodwinrealestate.com deangoodwinrealestate.com deangoodwinrea

0.25” Each office is independently Each owned officeand is independently operated. owned and operated.

1.4937 .855 x .6494 .7484 .855 x .7484

DEAN GOODWIN GOODWIN DEANDEAN GOODWIN

0.25” Each office is independe

24x24

ELITE ELITE 0.5”

0.25”

1.0648x x.9595 1.0648 1.326 x .9595 1.326

24x24 24x24

0.5”

24x24

1.0648 x1.0648 1.0648x 1.0648 1.326 x .9595

ELITE ELITE ELITEwoodland schmidtwoodland woodland schmidt schmidt ELITE 0.5”

Each office is independently owned and operated. Each office is independently owned and operated.

24x24 24x24

24x24

24x24 24x24

0.25” Each office is independ

deangoodwinrealestate.comdeangoodwi deangoodwinrealestate.com

0.25”

Each office is independently owned and operated.

24x24

0.25”

0.25” Each office is independently owned and operated. Each office is independently owned and operated.

24x24 24x24

.855 x .7484 1.4937 x .6494 .855 x .7484 1.4937 x .5667 1.4937 x .6494 1.4937 x .5667 .855 x .7484.855 x .7484 1.4937 .855 x .6494 .7484 .855 x .7484 .855 1.4937 x .7484 x1.4937 .6494 x .6494 1.4937 .855 x .5667 .7484 .855 x .7484

DEAN GOODWIN DEAN GOODWIN

Each office is independently owned and operated.

24x24 24x24

c:703.344.5681 c:703.344.5681 o:540.373.1400 o:540.373.1400 0.25”

24x24

0.25” 0.25” Each office is independently owned and operated.

DEAN GOODWIN DEAN GOODWIN DEAN GOODWIN DEAN GOODWIN DEANDEAN GOODWIN GOODWIN DEAN GOODWIN

c:703.344.5681 c:703.344.5681 o:540.373.1400o:540.373.1400 0.25”

0.25” 0.25” Each office is independently owned and operated. Each office is independently owned and operated.

0.25”

ELITE ELITE ELITE

ELITE

0.5”

24x24

0.25” Each office is independently owned andoffice operated. Each is independently owned and operated.

Each office is independently Each owned officeand is independently operated. owned and operated.

c:703.344.5681c:703.3 c:703.344.5681 o:540.373.1400o:540.3 o:540.373.1400

deangoodwinrealestate.com deangoodwinrealestate.com

1.0648 x 1.0648 1.06481.326 x 1.0648 1.0648 x 1.0648 1.326 x .9595 x .9595 1.326 1.326 x .8821 1.0648 x 1.0648 1.0648 1.0648x x.9595 1.0648 1.0648 x1.0648 1.0648xx.8821 1.0648 x1.0648 1.0648x 1.0648 1.0648 1.326 x .9595 1.326 x .9595 1.326 x .8821 1.326 x .8821 1.326 1.326xx1.0648 .8821

24x24

ELITE

0.25”

703-244-5681 703-244-5681 c:703.344.5681

0.25” 0.25”

0.25”

Each office is independently owned and operated.

0.5”

0.25” 0.25” Each office is independently owned and

1.4937 .855 x .7484 x1.4937 .6494 x .6494

GOODWIN DEAN GO DEANDEAN GOODWIN

c:703.344.5681c:703.344 c:703.344.5681 o:540.373.1400o:540.373 o:540.373.1400

deangoodwinrealestate.com deangoodwinrea deangoodwinrealestate.com

0.25” Each office is independently owned and operated. Each office is independently owned and operated.

0.25” 0.25” Each office is independently owned and

FULL LOGO PERSONALIZATION FULL LOGO PERSONALIZATION SIGNAGE

30x24 30x24 30x24 30x24 30x24 FULL LOGO PERSONALIZATION 30x24 FULL LOGO30x24 PERSONALIZATION FULL LOGO PERSONALIZATION

30x24

YARD SIGNS - FULL LOGO PERSONALI Z ATION

CLASSIC WHITE DESIGN

30x24

30x24 30x24

230x24 TONE BLUE ON WHITE 30x24DESIGN

0.5”

0.5” 0.5”

ELITE 0.5”

24x24

2.15 x .9575

24x24

0.5”

ELITE

24x24

0.25”

0.5”

ELITE ELITEELITE

0.5”

0.25”

0.5”

0.25”

24x24

24x24 24x242.15 x .9575 2.15 x .9575

Each office is independently0.25” owned and operated.

2.15 x .9575

24x24

Each office is independently owned and operated.

0.5”

0.25”

Each office is independently owned and operated.

2.15 x

Anna.Wagn 0.25”

2.15 x .64942.15 x .6494 0.5”

Anna.Wagner@cb.com

2.15 x .6494 0.5”

0.25”

2.15 x

24x24

ELI

0.5”

ELITEELITE

@cb.com Anna.WagnerAnna.Wagner @cb.com 0.25”

Each office is independently owned and operated. 0.5”

0 0.25”

ELITEELITE 0.5”

0.25”

Anna.Wagn

0.5”

Anna.Wagner cb.com woodland Anna.Wagner schmidt cb.com Anna.Wagner cb.com ELITE ELITE ELITE woodland schmidt woodland schmidt ELITE 0.25”

0.5”

@cb.com @cb.com Anna.Wagner Anna.Wagner@cb.com Anna.Wagner

24x24

0.5”

0.25”

2.15 x .9575 2.15 x .9575

2.15 x .9575

24x24 2.15 x .95752.15 x .9575

24x24

0.5”

0.25”

Each office is independently owned and operated.

0.5”

2.15 x .6494 2.15 x .6494 2.15 x .6494 2.15 x .6494 2.15 x .64942.15 x .6494 2.15 x .6494 0.5”

0.25”

2.15 x .9575 2.15 x .9575

24x24

Anna.Wagner@cb.com @cb.com Anna.Wagner@cb.com @cb.com Anna.Wagner Anna.Wagner @ Anna.Wagner cb.com @cb.com Anna.Wagner@cb.com Anna.Wagner 0.25” 0.25” 0.25” 0.25” Each office is independently owned and operated.

0.25”

Anna.Wagner@cb.com Anna.Wagner@cb.com Anna.Wagner@cb.com 0.5”

ELI

ELITEELITE

ELITE ELITE ELITE woodland schmidt woodland schmidt woodland schmidt ELITE

0.5”

0.25”

0.5”

0.25”

ELITEELITEELITE

0.5”

0.25”

24x24 24x24

Anna.Wagner@cb.com 0.25”

2.15 x .6494

0.25” Each office is independently owned and operated. 0.25”

24x24 24x24 24x24 24x24 2.15 x .9575 2.15 x .9575 2.15 x .9575 2.15 x .95752.15 x .9575 2.15 x .9575 2.15 x .9575

0.5”

2.15 x .6494

0.25”

24x24 24x24

Each office is independently owned and operated.

0.5”

24x24

Each office is independently owned and operated.

0.5”

ELITE

0.5”

0.25”

ELITE

Anna.Wagner@cb.com

0.25”

0.5”

@cb.com @cb.com @cb.com Anna.Wagner Anna.Wagner @cb.com @cb.com @ Anna.Wagner cb.com Anna.Wagner cb.com Anna.Wagner @cb.com Anna.Wagner @cb.com @Anna.Wagner Anna.Wagner Anna.Wagner

0.25”

0.5”

0.25”

0.5” 0.5”

0.25”

2.15 x .9575 2.15 x .9575 2.15 x .9575 2.15 x .9575 2.15 x .9575 2.15 x .95752.15 x .9575

Each office is independently owned and operated.

ELITE

0.5”

0.25” 0.5”

0.25”

Anna.Wagner@cb.com Anna.Wagner@cb.com

24x24 2.15 x .9575

0.5”

0.25”

ELI

ELITE ELITE

0.5”

0.5” 0.5”

Anna.Wagner@cb.com Anna.Wagner@cb.com @cb.com @cb.com @Anna.Wagner Anna.Wagner Anna.Wagner cb.com @cb.com Anna.Wagner Anna.Wagner@cb.com Anna.Wagner@cb.com Anna.Wagner@cb.com 0.5”

0.5” 0.5”

2.15 x .9575

24x24

30x24 2 TONE BLUE ON PLATINUM DESIGN 30x24 30x24

30x24

ELITE woodland schmidt woodland schmidt ELITE woodland schmidt ELITE REALTYREALTYELITE REALTY

ELITE

Anna.Wagner@cb.com Anna.Wagner@cb.com

2.15 x .9575

0.25”

CLASSIC BLUE DESIGN

0.5”

0.5” 0.5”

0.5”

0.25”

30x24

0.5” 0.5”

0.25”

PLATINUM WITH BLUE BORDER DESIGN 30x24 30x24

30x24

woodland schmidt ELITE REALTY woodland schmidt ELITE REALTY ELITE woodland schmidt ELITE REALTY

ELITE

.5”

Coldwell Banker Identity Standards | 06.2026 | 34

2.15 x .6494 2.15 x .6494 0.5”

0.25”

ELI

Anna.Wagn 0.25”

2.15

SIGNAGE

Coldwell Banker Identity Standards | 06.2026 | 35 ®

SIGN RIDERS

Headers and footers

24 x 8

24 x 6

COMBINATION EXAMPLES

JANE SMITH

are designed to complement the sign variations.

The yard sign layout allows for agent, team and/or company

Classic white design

JANE SMITH

JANE SMITH SMITH & SMITH

personalization in the bottom 1/3. Information commonly used includes cell phone

123- 456 -7890 JANE SMITH

JANE SMITH

coldwellbanker.com

numbers and website URLs. Also allowed is a headshot or agent/team logo within the

JANE SMITH cbsmith.com

smaller square. Any additional personalization outside of these parameters should be directed to an accompanying rider.

JANE SMITH

123-456-7890

JANE SMITH 123-456-7890

JANE SMITH

JANE SMITH 123-456-7890

JANE SMITH

123-456-7890

JANE SMITH 123-456-7890

2 Tone Blue on white Classic design white design 2 Tone Blue on Platinum 2 Tone Blue design on white design Platinum/with 2 Tone blue Blue border on Platinum

SMITH & SMITH SMITH & SMITH

- 456 -7890 -7890 123 123- 456 -7890 -7890 - 456 -7890 - 456 -78 123- 456 123- 456 123 123 coldwellbanker.com coldwellbanker.com

JANE SMITH 123-456-7890

coldwellbanker.com coldwellbanker.com

JANE SMITH

123-456-7890

coldwellbanker.com coldwellbanker.com

Coldwell Banker Identity Standards | 06.2026 | 36 ®

Appendix

LOGO

Coldwell Banker Identity Standards | 06.2026 | 37 ®

VERTICAL FRAMED DBA

SINGLE-LINE

•

Use the Vertical Single Line when the DBA has 12 or fewer characters.

•

The DBA name should fit between and not extend beyond the “O” and second “E” of the Coldwell Banker wordmark. The width of the DBA is determined by “W.” ®

•

The height of the DBA is determined by “X.” (Refer to magenta callout in diagram.)

•

The spacing that pads the rule is determined by “Y.”

•

If the DBA has more than one word and exceeds the character limit, please refer to the Vertical Framed

y y y

SMITH

DOUBLE-LINE

SMITH, SMITH & SMITH

*Full DBA suites are available on Desk Logo Gallery.

•

Use the Vertical Double Line when the DBA has more than 12 characters and is more than one word.

•

The preferred length for each DBA line is approximately 13-15 characters.

•

The DBA name should fit between and not extend beyond the “O” and second “E” of the Coldwell Banker wordmark. The width of the DBA is determined by “W.”

•

The letter height of the DBA is determined by “X.” (Refer to magenta callout in diagram.)

•

The total height of the DBA is determined by “Z.” (Refer to magenta callout in diagram.)

•

The leading value between the two DBA lines is determined by “V.”

LOGO

Coldwell Banker Identity Standards | 06.2026 | 38 ®

VERTICAL MONOGRAM DBA

The white version of the DBA uses the CB Star Monogram instead of the framed icon.

SMITH

Use the Monogram DBA on blue backgrounds and anything else with a darker background.

Sizing and spacing rules for Vertical Mongram versions are the same as the Vertical Framed DBAs, with the height of the framed box being equal to the height of the measurement from the base of

smith, smith & smith

*Full DBA suites are available in the Desk Logo Gallery.

LOGO

Coldwell Banker Identity Standards | 06.2026 | 39 ®

VERTICAL STACKED FRAMED DBA SINGLE-LINE

•

Use the Vertical Stacked Single Line when the DBA has 10 or fewer characters.

•

The DBA name should fit between and not extend beyond the “COLDWELL” line of the stacked wordmark. The width of the DBA is determined by “W.”

•

The height of the DBA is determined by “X.” (Refer to magenta callout in diagram.)

•

The spacing that pads the rule is determined by “Y.”

•

If the DBA has more than one word and exceeds the character limit, please refer to the Vertical Stacked

y y y y

SMITH

DOUBLE-LINE

SMITH, SMITH & SMITH

*Full DBA suites are available in the Desk Logo Gallery.

•

Use the Vertical Stacked Double Line when the DBA has more than 10 characters and is more than one word.

•

The preferred length for each DBA line is approximately 12-14 characters.

•

The DBA name should fit between and not extend beyond the “COLDWELL” line of the stacked wordmark. The width of the DBA is determined by “W.”

•

The letter height of the DBA is determined by “X.” (Refer to magenta callout in diagram.)

•

The total height of the DBA is determined by “Z.” (Refer to magenta callout in diagram.)

•

The leading value between the two DBA lines is determined by “V.”

LOGO

Coldwell Banker Identity Standards | 06.2026 | 40 ®

HORI ZONTAL FRAMED DBA SINGLE-LINE SINGLE-LINE DBA y

SMITH

•

Use the Horizontal Single Line when the DBA has 10 or fewer characters.

•

The DBA name should not extend beyond the “COLDWELL” of the wordmark. The width of the DBA is determined by “W.”

•

The height of the DBA is determined by “X” which can be no taller than the height of Coldwell Banker. (Refer to magenta callout in diagram.)

•

The spacing that pads the rule is determined by “Y.” (Refer to magenta callout in diagram.)

•

If the DBA has more than one word and exceeds the character limit, please refer to the Horizontal

DOUBLE-LINE DOUBLE-LINE DBA y

SMITH, SMITH & SMITH

*Full DBA suites are available in the Desk Logo Gallery.

•

Use the Horizontal Double Line when the DBA has more than 10 characters and is more than one word.

•

The preferred length for each DBA line is approximately 13-15 characters.

•

The DBA name should not extend beyond the “COLDWELL BAN” of the wordmark. The width of the DBA is determined by “W.”

•

The letter height of the DBA is determined by “X.” (Refer to magenta callout in diagram.)

•

The total height of the DBA is determined by “Z.” (Refer to magenta callout in diagram.)

•

The leading value between the two DBA lines is determined by “V.”

LOGO

Coldwell Banker Identity Standards | 06.2026 | 41 ®

SMITH

HORI ZONTAL MONOGRAM DBA

The white version of the DBA uses the CB Star Monogram instead of the framed icon.

Use the Monogram DBA Logo on blue backgrounds and anything else with a darker background.

Smith, Smith & Smith

Sizing and spacing rules for Horizontal Mongram versions are the same as the Horizontal Framed DBAs, with the height of the framed box being equal to the height of the measurement from the base

*Full DBA suites are available in the Desk Logo Gallery.

LOGO

Coldwell Banker Identity Standards | 06.2026 | 42 ®

HORI ZONTAL STACKED FRAMED DBA

SINGLE-LINE

•

Use the Horizontal Stacked Single Line when the DBA has 12 or fewer characters.

•

The DBA name should fit between and not extend beyond the “O” and second “E” of the Coldwell Banker wordmark. The width of the DBA is determined by “W.” ®

y y y y

SMITH

•

The height of the DBA is determined by “X” which can be no taller than the height of Coldwell Banker. (Refer to magenta callout in diagram.)

•

The spacing that pads the rule is determined by “Y.”

•

The spacing between the framed icon and the wordmark is determined by “V.”

•

If the DBA has more than one word and exceeds the character limit, please refer to the Horizontal

DOUBLE-LINE

Smith, Smith & Smith

•

Use the Horizontal Stacked Double Line when the DBA has more than 12 characters and is more than one word.

•

The preferred length for each DBA line is approximately 13-15 characters.

•

The DBA name should fit between and not extend beyond the “O” and second “E” of the Coldwell Banker wordmark. The width of the DBA is determined by “W.”

•

The letter height of the DBA is determined by “X.” (Refer to magenta callout in diagram.)

•

The total height of the DBA is determined by “Z.” (Refer to magenta callout in diagram.)

•

The leading value between the DBA lines is determined by “V.”

•

The spacing that pads the rule is determined by “Y.”

*Full DBA suites are available in the Desk Logo Gallery.

LOGO

Coldwell Banker Identity Standards | 06.2026 | 43 ®

HORI ZONTAL STACKED FRAMED DBA SINGLE-LINE DBA STEP 1

SMITH, smith & smith

FOR LONGER DBA NAMES

STEP 2

•

Step 1: When the DBA exceeds the preferred character limits, scale the name to fit within the blue guide box while anchoring it to the top of the box.

•

Step 2: Once the DBA name is in place, take the wordmark, rule and DBA lockup and center it vertically to the framed icon.

•

The DBA name should fit between and not extend beyond the “O” and second “E” of the Coldwell Banker wordmark. The width of the blue box is determined by “W.”

CENTER VERTICALLY

SMITH, smith & smith

*Full DBA suites are available in the Desk Logo Gallery.

DOUBLE-LINE DBA STEP 1

smith, smith and smith new homes & land W

STEP 2

smith, smith and smith new homes & land

CENTER VERTICALLY

•

The height of the blue box is determined by “Z.”

•

For Double-Line DBAs, the leading value between the two DBA lines is 97% of the font size.

•

The spacing that pads the rule is determined by “Y.” (Refer to magenta callout in diagram.)

LOGO

Coldwell Banker Identity Standards | 06.2026 | 44 ®

HORI ZONTAL STACKED MONOGRAM DBA

smith

The white version of the DBA uses the CB Star Monogram instead of the framed icon.

Use the Monogram DBA Logo on blue backgrounds and anything else with a darker background.

smith, smith & smith

The sizing and spacing rules for the Horizontal Stacked Framed DBAs apply to the respective Horizontal Stacked Monogram versions.

For longer DBA names: once the DBA name is in place, take the wordmark, rule and DBA lockup and

*Full DBA suites are available in the Desk Logo Gallery.

IDENTITY REQUIREMENTS

Coldwell Banker Identity Standards | 06.2026 | 45 ®

The Coldwell Banker service marks, trademarks and

Standards Manual is part of the Policy and Procedures

logos are collectively called the “Coldwell Banker Marks”

Manual. Also, Franchisees who executed their Franchise

throughout this Manual. The Coldwell Banker Marks serve

Agreements prior to January 1, 1999, and who executed

as the basic building blocks for universal acceptance and

the Commercial Addendum or a separate Coldwell Banker

identification for a single international graphic identity.

Commercial Real Estate Franchise Agreement, should

refer to the Commercial Identity Standards Manual for The most important element of the Coldwell Banker

commercial brokerage applications.

System, symbolic of our premier reputation and image, is the corporate logo (herein called the “Corporate

Advertising of any property or services, which is not

Mark”, “Trademark” or the “Mark”). It and all other

within the definition of the Business, as that term is

Coldwell Banker Marks in the United States are owned

defined in the Franchise Agreement, is not permitted

by Coldwell Banker Real Estate LLC. Coldwell Banker

with the use of any of the Coldwell Banker Marks or

LLC owns all Trademark registrations in countries other

the Coldwell Banker name. The advertising or general

than the United States. Each Franchisee is authorized

solicitation of certain kinds of commercial business is

to use the Coldwell Banker Marks pursuant to their

specifically prohibited. However, Franchisees who have

Franchise Agreements.

been licensed the Coldwell Banker Commercial Marks ®

should refer to the Coldwell Banker Commercial Identity Franchisees who have not been licensed the rights to use

Standards Manual for further information.

the Coldwell Banker Commercial Marks may not use them. ®

Every company granted permission to use the Coldwell

The requirements throughout this Manual must be adhered

Banker Marks is required to protect them by adhering to the

to without variation. Information on ordering materials

standards and regulations delineated in this Manual. Care

from Preferred and Approved Suppliers is available on

in protecting the Trademark and all of the Coldwell Banker

mycbdesk.com. You are encouraged to use these Preferred

Marks work to the benefit of everyone.

and Approved Suppliers for all your materials (including stationery, business cards, yard signs, telephone supplies,

Exact and correct use of the Trademark by Coldwell

etc.). They are familiar with the standards for using

Banker Franchisees is crucial to maintain a powerful

the Coldwell Banker Mark and will afford you optimum

international graphic entity. This Identity and Graphic

purchasing efficiencies and adherence to standards.

IDENTITY REQUIREMENTS: TRADEMARK OVERVIEW

Coldwell Banker Identity Standards | 06.2026 | 46 ®

REQUIRED

The Corporate Mark

• Your company trade name or DBA must be pre-approved by Coldwell Banker Real Estate LLC, should The Corporate Mark is the primary Coldwell Banker Mark. It must be used exactly as indicated in this

provide clear identity and should never cause confusion with other offices or firms, or imply national or

Identity Standards Manual. There are two versions of the Mark, referred to as the FRAMED LOGO and the

international scope.

MONOGRAM LOGO. The Mark may also refer to the use of the Coldwell Banker name in text in various applications.

For example: - National Real Estate, Colorado Realty or United States Real Estate Associates would be

The Coldwell Banker Mark is authorized for use with your approved company trade name (called “your

inappropriate and confusing when used as your company trade name along with the

company trade name” or “DBA”) as described on building signs, yard signs, stationery, business cards,

Coldwell Banker Trademark. ®

websites, classified and display advertising, personal promotion literature and all other advertising materials and external communications.

- Outside of the United States, it is suggested that your company trade name or DBA should always include the words “Real Estate” or “Realty.”

It is the uniqueness of each of these elements and the way they have been assembled into a unit that give the Coldwell Banker Corporate Mark its distinctive character. • Individual sales associates must utilize their approved company DBA and are prohibited from altering it in Details and specifications on the correct size, color matches and use of the Mark in various applications are

any way, or creating their own. • The Coldwell Banker Trademark is never to be used alone without your company trade name in copy and when using the Mark graphically. • When used with the Mark, your company trade name should be centered directly under the logo or directly to the right, as shown in the DBA portion of this manual. • Your company trade name or “doing business as” name (often referred to as “DBA”) is always typeset in GEOMETOS NEUE BOLD.

IDENTITY REQUIREMENTS: DISCLAIMERS

Coldwell Banker Identity Standards | 06.2026 | 47 ®

The Minimum Required Disclaimers The Minimum Required Disclaimers must appear whenever the Coldwell Banker Mark is used. It is an important part of the ®

Mark and as essential as your DBA. The following section provides the proper disclaimers for various applications:

Affiliates

Anywhere Advisors

©2026 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

Not intended as a solicitation if your property is already listed by another broker.

Stationery

Each office is independently owned and operated.

Owned by a subsidiary of Anywhere Advisors LLC.

Signage

Each office is independently owned and operated.

Owned by a subsidiary of Anywhere Advisors LLC.

Broadcast Communications

Each office is independently owned and operated. Coldwell Banker is a registered service mark owned by Coldwell Banker Real Estate LLC.

Owned by a subsidiary of Anywhere Advisors LLC. Coldwell Banker is a registered service mark owned by Coldwell Banker Real Estate LLC.

Printed Materials (Flyers, postcards, doorhangers, etc.)

Printed Materials being distributed to consumers, add the following statement

Advertising

IDENTITY REQUIREMENTS: THE MARK IN COPY

Use of the Coldwell Banker “Mark” or “Trademark” may also refer to the use of the Coldwell Banker name

Coldwell Banker Identity Standards | 06.2026 | 48 ®

as text in advertising copy, correspondence or other applications. It does not refer strictly to the FRAMED LOGO or the MONOGRAM LOGO. To present a consistent and unified image when using the Coldwell Banker name in body copy intended for external use, we have provided guidelines to follow. REQUIRED The Coldwell Banker Mark must be used as an adjective modifying or describing a noun, but never as a noun itself: • “As part of the Coldwell Banker System” , NOT “As part of Coldwell Banker” • “Come join the Coldwell Banker System”, NOT “Come join Coldwell Banker” DO NOT place any punctuation, such as a comma or backslash between Coldwell Banker and your DBA. DO NOT use ALL CAPS or boldface when referring to Coldwell Banker Real Estate LLC, or in combination with your name or DBA (Coldwell Banker Smith & Smith Realty). The following examples demonstrate the correct use of our name in copy: • Our impressive reputation makes the Coldwell Banker brand a premier real estate system. • The Coldwell Banker System has over 100 years of experience and expertise. • Coldwell Banker Smith & Smith Realty has highly trained Sales Associates. • Coldwell Banker Real Estate LLC maintains its international headquarters in Madison, New Jersey. When referencing coldwellbanker.com, it must always appear in lower case bold with no spaces. NEVER use cb.com. The Coldwell Banker name can never be abbreviated to CB, or pluralized in any way, shape or form.

Proper use of the Registered Symbol (®) when using the Coldwell Banker Mark in copy: REQUIRED The registered symbol should also be used the first time Coldwell Banker appears in the subhead or the body copy of that piece. If the Coldwell Banker Mark is used in text in the headline of a piece, the registered symbol ® must be used the first time the name appears. It does not have to be bold. The maximum number of times the registered symbol should appear next to Coldwell Banker on a given page is two. Coldwell Banker should be bold the first time it appears. It is not necessary to bold Coldwell Banker every time. If Coldwell Banker is not used in the headline, the registered symbol must be used the first time Coldwell Banker appears in the subhead and next to the first mention in body copy on the page. If Coldwell Banker is not used in the headline or subhead, the registered symbol only needs to appear next to Coldwell Banker the first time it is mentioned in the body copy of a page. This is the only situation when it is not necessary to show the Coldwell Banker mark with the registration symbol twice. DO NOT use the registered symbol when using your company trade name or DBA (i.e., Coldwell Banker Smith and Smith Realty) or Coldwell Banker Real Estate LLC. If a printed piece is longer than one page, the registered symbol must be used with the Coldwell Banker mark according to the above guidelines on every page of that piece.

IDENTITY REQUIREMENTS: TRADEMARK NOTATIONS

Coldwell Banker Identity Standards | 06.2026 | 49 ®

Proper Trademark Notations and Use: United States Only

Registered Service Mark:

Many of the products, services and programs offered by Coldwell Banker companies are identified by our

Trademarks. When a Trademark identifies a program, the appropriate symbol should be used immediately

The exclusive right granted by the United States government to the author or other owner of a work,

after the program’s name or design. Listed below are instructions for using different Trademarks, as well as

investing the author or other owner for a specific period of time with the sole and exclusive privilege of

the appropriate symbol for each:

publishing or distributing that work. Among the most common items subject to copyright in the business

This is a service mark that has become the subject of a United States Patent and Trademark Office registration. These are the only service marks that can be followed by the ® symbol.

world are video, audio and written advertising and promotional materials in various media. Trademark: Any word, name, design, device or any combination thereof, adopted and used by the manufacturer or merchant to identify its goods and distinguish them from those manufactured or sold by others. Any Trademark that is not registered should be followed by the TM symbol. Registered Trademark:

Proper Trademark Notations and Use: International

This is a Trademark that has become the subject of a United States Patent and Trademark Office registration. These are the only Trademarks that can be followed by the ® symbol.

The Coldwell Banker brand owns numerous trademarks and service marks throughout the world that must be protected, many of which are registered. Make sure you use these trademarks in your regions

Service Mark:

correctly as set forth in this manual, including proper use of the ® symbol for registered marks. For further

Any word, name, design, device or any combination thereof, adopted and used in the sale or advertising

information regarding proper use of trademark symbols and for a list of registered marks in your region,

of services provided by a business to identify its services and distinguish them from those of others. Any

please contact us at: IDStandards@coldwellbanker.com

service mark that is not registered should be followed by the SM symbol.

©2026 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logo are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 25K584_CB_11/25 ®