BOB’S BULLETIN
Team,
Yes is fun, but No is critical
One of the harder parts of this business, whether it’s land acquisition, sales, construction, or customer care, is knowing when to say no We don’t talk about it often, but it comes up more than people outside our industry might think Sometimes it’s walking away from a land deal that worked until it didn’t Something changed: the deal structure, the economics, or we uncover an issue that adds complexity and cost At that point, it doesn’t matter what we’ve already invested What matters is whether the deal makes sense going forward. In those cases, saying no takes real discipline, and walking away from something you are personally invested in takes guts
Other times, it’s a customer asking for a custom option or a change that falls outside of our option program or established timelines Or a warranty request that, after an inspection and a fair evaluation, is not defective and not something we should take on. Those are never easy conversations, especially when that customer believes the request is reasonable. But part of our responsibility is to bring experience and perspective to situations others may not fully see Not every design idea translates well into construction, and not every “yes” leads to a sale or better customer satisfaction In some cases, it creates bigger challenges later for our teams, our trades, and ultimately for the customer themselves
It’s always easier to say yes. Green lights feel good. But red lights matter. They require judgment, discipline, and a willingness to hold the line Done respectfully and thoughtfully, saying no protects the company, the customer, and the integrity of what we build Over time, those decisions define who we are far more than the easy ones
I realize many of you come to work every day focused on making your communities, your teams, and this company better To do that, you are constantly evaluating decisions, and if yes were always the right answer, most of us would not be necessary. It is that critical evaluation between a yes and a no, between what we can do and what we should not do, that allows our business to run properly and succeed
Bob Flaherty
Bob Flaherty Group President, Arizona
Rookie Salesperson of the Year Entry – Katrina Dickes
Katrina Dickes has demonstrated exceptional achievement and professionalism in her first year as a Sales Consultant After spending one year building her foundation as an Associate Sales Consultant, Katrina was promoted mid-year in 2025 and immediately delivered outstanding results at the Villas Collection at Sereno Canyon in North Scottsdale – one of Arizona’s most sophisticated luxury home markets
Transitioning from a resale background into new construction presents a steep learning curve, particularly in a community like Sereno Canyon where buyers expect a high level of expertise in architecture, design options, construction timelines, and customiziation Despite these challenges, Katrina achieved the highest companywide performance above sales goal in 2025 at 188%, closing 15 homes against a goal of 8, while generating the 5 highest companywide sales volume at $26,738,563 th
The Villas Collection requires a highly consultative approach due to its architectural detail, design flexibility, and discerning buyer profile. Katrina quickly mastered these complexities, developing the ability to translate floorplans., structural options, and design possibilities into a clear vision that resonates with luxury buyers Her thoughtful approach helps prospects understand not just the home they are purchasing, but the lifestyle they are creating
Katrina’s success is also driven by exceptional organization and preparation She has refined a structured sales process that enhances the customer experience, ensuring every buyer feels supported and confident throughout their journey
Equally impressive is Katrina’s collaborative spirit While rapidly establishing herself as a top performer, she actively shares her systems, organization strategies, and insights with teammates, strengthening the broader sales team
Katrina’s rapid growth, exceptional results, dedication to learning, and commitment to both her customers and colleagues make her an outstanding candidate for Rookie Salesperson of the Year
Salesperson of the Year Entry – Heather Lacy
Heather Lacy exemplifies the highest standards of performance, leadership, and customer experience as a Senior Sales Consultant at Sterling Grove, one of the division’s most dynamic master-planned communities Sterling Grove presents a uniquely complex selling environment, featuring nine distinct collections with varying price points, floorplans, architectural styles, and buyer profiles. Successfully guiding buyers through this expansive offering requires exceptional product knowledge, organization, and consultative expertise
In 2025, Heather achieved the second-highest sales volume division-wide while also delivering the highest sales performance above goal within Sterling Grove, closing 29 homes against a goal of 25 for 110% attainment These results were achieved in a competitive West Valley market where buyers consistently evaluate multiple builders and price points before making a purchase decision.
The diversity of Sterling Grove’s floorplans and collections requires a thoughtful and personalized selling approach Heather excels at understanding buyers’ lifestyles, priorities, and long-term goals, allowing her to match prospects with the ideal home and homesite across the community’s many offerings She also brings the Sterling Grove lifestyle to life, skillfully demonstrating the value of the community’s amenities, golf course, social atmosphere, and resort-style living experience By helping buyers envision not just a home but a lifestyle, Heather creates meaningful connections that convert prospects into confident homeowners.
Heather’s commitment to customer service has cultivated an exceptionally loyal base of homeowners and real estate professionals who consistently refer new buyers to her Beyond her individual success, Heather is a respected leader within the eight-person Sterling Grove sales team She generously shares her expertise, supports teammates with hands-on guidance, and brings a consistently positive, solution-oriented energy that elevates the entire team’s performance
Heather’s results, leadership, and ability to bring the Sterling Grove lifestyle to life makes her exceptionally deserving of Salesperson of the Year
Salesperson of the Year Entry – Alexa Nachtweih
Alexa Nachtweih demonstrated extraordinary performance, adaptability, and leadership in 2025 while operating in one of the most complex selling environments in the division As a Senior Sales Consultant, Alexa achieved the second-highest dollar volume division-wide at $32,141,000, generating these results with 11 highly strategic luxury home sales.
Alexa successfully managed sales and customer experience across four luxury Toll Brothers communities simultaneously: Sonoran Trails in Cave Creek, Reserve at Black Mountain and Ranch Gate Estates in North Scottsdale, and Toll Brothers at Sedona, where she helped lead the company’s expansion into a new and distinct market This required extensive travel between the Valley and Sedona, mastery of multiple luxury product lines, and the ability to adapt her sales strategy to very different buyer profiles and market dynamics.
One of Alexa’s most unusual challenges was helping launch the Sedona commuity without the benefit of on-site models or a traditional sales environment Alexa creatively sold Sedona homes both from Scottsdale and while meeting buyers on-site in Sedona – sometimes presenting homesites, plans, and community vision directly on the property itself, even from the hood of her car – demonstrating remarkable determination to help buyers visualize their future home and the Sedona lifestyle
Alexa’s consultative selling approach is particularly effective with luxury buyers who expect a high level of expertise, service, and strategic guidance Her ability to navigate complex transactions while delivering an exceptional customer experience has built strong trust with both homeowners and brokers
Beyond her individual production, Alexa mentored a newly hired salesperson in Sedona, served as a systems champion supporting teammates across the division, and helped lead the successful closeout of three unique luxury communities while simultaneously launching a new one. Alexa’s ability to pioneer sales in an emerging market, overcome unconventional selling conditions, and deliver exceptional luxury results reflects the very best of Toll Brothers For these reasons Alexa Nachtweih is exceptionally deserving of Salesperson of the Year.
Salesperson of the Year Entry –
Shaneice Rayunas
Shaneice Rayunas delivered extraordinary performance in 2025 as the division’s top volume producer, generating $35,640,412 in sales with 18 homes sold against a goal of 14, achieving 122% of goal at the remarkable luxury community of Toll Brothers at Adero Canyon.
Adero Canyon presents a uniquely complex selling environment Set within a dramatic canyon landscape, the community features hillside homesites, protected desert surroundings, and sophisticated architecture designed to harmonize with the natural terrain Buyers considering homes here must evaluate view orientation, architectural fit, homesite conditions, and premium price points reflective of the community’s rare setting Successfully guiding buyers through these decisions requires exceptional product knowledge and a highly consultative approach.
The floorplans at Adero Canyon are intentionally designed to embrace the canyon’s natural beauty, with expansive indoor-outdoor living spaces and architecture that must be thoughtfully matched to each homesite Shaneice excels at helping buyers understand how their home, homesite, and surrounding environment come together to create a truly one-of-a-kind experience
What truly sets Shaneice apart is her extraordinary commitment to customer service. Luxury buyers expect not only expertise but also trust, responsiveness, and thoughtful guidance throughout the homebuilding journey Shaneice consistently exceeds these expectations by building strong relationships, anticipating buyer needs, and providing clear, confident support at every stage of the process Her attention to detail and proactive communication create an exceptional experience that often results in enthusiastic homeowner and broker referrals
Through her ability to combine elite sales performance, mastery of a uniquely challenging luxury community, and an exceptional customer experience, Shaneice represents the very best of the Toll Brothers brand. For these reasons, Shaneice Rayunas is exceptionally deserving of Salesperson of the Year.
Salesperson of the Year Entry –
Steven Sachs
During 2025, Steven Sachs demonstrated extraordinary performance and leadership while still in his first year as an on-site Sales Consultant Assigned to the Papago Collection at Preserve at San Tan, Steven exceeded his annual goal by an exceptional margin, achieving 163% of goal with 26 sales against a goal of 16 In addition, he contributed six additional sales across other Preserve at San Tan collections, bringing his total to 34 homes sold – the highest companywide sales volume in 2025
Steven achieved these results while navigating significant obstacles. Preserve at San Tan operates within one of the most competitive submarkets in the Southeast Valley, where buyers are consistently presented with lower-priced alternatives from multiple national builders Steven skillfully positions Toll Brothers’ homes and community to demonstrate the long-term value of our architecture, design, and lifestyle offering, helping buyers confidently choose quality over short-term price comparisons
The Papago Collection’s floorplans also require a consultative sales approach. These homes feature sophisticated layouts and design options that require thoughtful guidance for buyers to fully appreciate how the homes live and function Steven excels at translating floorplans into lifestyle solutions, helping prospects visualize how their future home will support their needs and aspirations
Beyond his personal production, Steven is a champion of Toll Brothers’ systems and processes, frequently supporting and training teammates to improve their effectiveness His collaborative mindset strengthens the entire team
Most importantly, Steven is deeply committed to customer service He works closely with prospects and buyers to solve challenges and ensure their dream of homeownership becomes a reality
Steven’s results, professionalism, and impact on both customers and colleagues make him exceptionally deserving of Salesperson of the Year
Customer Care Professional of the Year Entry – Jessica Garcia
Jessica Garcia is an exceptional leader whose influence is felt not only in the quality of our customer experience, but in the culture and confidence of the team she leads
Her leadership is defined by a rare combination of strength, empathy, and accountability She consistently steps up to take on additional responsibilities – often the ones that fall outside the typical scope of her role – because she cares deeply about doing what’s right for both our homeowners and our organization Whether she’s navigating complex warranty issues, supporting cross-department initiatives, or stepping in to solve problems before they escalate, she approaches every challenge with professionalism and a solutions-focused mindset.
One of her greatest strengths is her ability to handle difficult customer situations with grace She listens carefully, communicates clearly, and finds resolutions that honor both the homeowner’s needs and the company’s standards Her calm presence and deep knowledge have turned countless challenging interactions into positive outcomes, reinforcing trust in our brand
Just as importantly, her team truly enjoys working with her. She leads with transparency, fairness, and genuine care for her people She invests in their growth, celebrates their wins, and creates an environment where they feel supported and valued The loyalty and high performance of her team are a direct reflection of the respect she earns every day
Her impact reaches far beyond her job title She evaluates our customer experience, strengthens our internal collaboration, and sets a standard of leadership that inspires everyone around her. She embodies the values this award is meant to celebrate, and can think of no one more deserving of this recognition
Construction Professional of the Year Entry – TJ Geith
TJ Geith, Senior Construction Manager, has been formally nominated for the distinguished recognition of Construction Professional of the Year Throughout his tenure, TJ has consistently demonstrated exceptional professionalism, dedication, and pride in both his work and the communities he serves
TJ maintains job sites that are consistently clean, organized, and reflective of the highest standards of craftsmanship This level of care is evident not only in the physical environment but also in the quality of the homes delivered under his leadership.
A dependable and collaborative teammate, TJ is always willing to assist colleagues, trade partners, Customer Care, and homeowners alike He serves as a mentor to his team, ensuring that quality assurance expectations are clearly understood and upheld He is also frequently involved in resolving escalated customer concerns – approaching each situation with urgency, thoroughness, and a commitment to long-term solutions.
TJ’s approach to his work is defined by integrity and attention to detail Whether managing new closings or addressing ongoing homeowner needs, he completes every task fully and efficiently, never compromising on quality His strong communication skills and professionalism leave a lasting positive impression on homeowners and fellow employees
TJ’s leadership, work ethic, and dedication to excellence make him an outstanding representative of our organization It is with great pride that TJ Geith is nominated for this award
EMPLOYEE NEWS
Congratulation to Shawn Sanchez, Asst. Land Development Manager II, and his family!
His son, Peter Gregory Sanchez, was born on January 30 , 2026 th
PROMOTIONS & MILESTONE
ANNIVERSARIES
10 YEARS: Sierra Mariscal, Options Manager * Kari Manson, Senior Internal Auditor
5 YEARS: Jose Garcia, Construction Manager * Jess Duarte, Sales Consultant * Marissa O’Brien, Customer Care Manager * Cody Pew, Sr Construction Manager * Colin Phipps, VP, Land Acquisition * John Rhodes, Area Production Manager * Sabrina Coffman, Assistant Accountant I * Jim Howe, Sales Consultant * Renee Hall, Lifestyle Director
Congratulations to Rhyann Kindrick, Accountant, and her fiancé!
The couple was recently engaged.
Congratulations to Skylar Redd, Land Development Manager, and her fiancé.
Skylar is getting married on Friday, April 10th!
STATE FORTY EIGHT STATE FORTY EIGHT
In March, Arizona Division Office employees created State Forty Eight shirts, with a design inspired by the beautiful state of Arizona and our Toll Advantages.
All proceeds went to HomeAid, and we were able to present a check to commemorate our fundraising efforts Together, we raised $1,026, directly benefitting our partners at HomeAid!
A huge thank you to everyone who contributed to the t-shirt design and purchased a shirt!
Congratulation to Rebekah Sellers, Marketing Manager, and her family!
She welcomed a baby boy – David Joseph Sellers, on April 3 , 2026. rd
SPRING TRAINING TEAMBUILDER
HOMEAID PHOENIX TRAP SHOOTING EVENT
The Toll Brothers team participated in the HomeAid Phoenix Trap Shooting Event on March 3 , 2026. This single-day trap shooting event brought shooters and spectators out to raise money in support of HomeAid’s ongoing efforts toward ending homelessness. rd
2026 PROJECTIONS
TH
STERLING GROVE 6 STERLING GROVE 6 ANNUAL
RUBBER DUCK RACES RUBBER DUCK RACES
The Sterling Grove 6 Annual Rubber Du us success this year. Guests enjoyed an afternoon of duck sales and decorating, food trucks, duck-themed carnival games, face painting, cornhole, a visit from the Surprise Fire Department, and food samples from Angry Crab Shack and Grimaldi’s, all hosted by our talented emcee, DJ Jay.
This year, we introduced both small and large ducks for purchase, decoration, and racing, which allowed us to increase fundraising efforts in support of Phoenix Children’s. We extend our sincere thanks to the Gothic Landscape team for sponsoring the $500 grand prize for the large duck race, as well as for their assistance with event setup and teardown. Their support was truly appreciated.
Thanks to the generosity of our community, sponsors and the Toll team, we raised an impressive $167,997.21.
Congratulations to Alan Osborn, whose family has participated since the inaugural race in 2021, on his long-awaited winning duck!
UPCOMING EVENTS
Join us for the following Model Grand Opening events this month:
Sereno Canyon - Enclave Collection
Saturday, April 11th | 10am-5:30pm PT Join us f el homes.
Toll Brothers at Ladera Trails
Saturday, April 18th | 11am-4pm PT Tour and explore the new Manchester and Woodland model homes.