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ANALYSIS
THE VALUE OF EUROPE’S AUDIOVISUAL MARKET IS ESTIMATED AT US$160 BILLION
The latest Key Trends 2026 report from the European Audiovisual Observatory highlights a European audiovisual sector-driven by record film production, growing streaming investment and changing viewing habits, as global platforms continue to expand their influence across the region.
The European Audiovisual Observatory has released its latest Key Trends 2026 report, offering a data-driven snapshot of how the European audiovisual sector is evolving; from the creative workforce and production trends, to changing viewing habits, market dynamics and global competition.
As per the report, the European audiovisual sector generated around €142 billion (US$ 160 billion) in revenues in 2024. Consumer spending - including streaming subscriptions, pay-TV, cinema tickets and home video- accounted for over half of the market (€72 billion - US$ 81 billion), making it the primary engine of growth.
European film production reached a historic peak that year with 2,523 feature films produced across 36 markets, confirming a strong recovery and continued growth since the pandemic. The increase was driven by both fiction and documentary output, while production budgets also continued to rise across much of Europe.
Global streaming platforms are playing a rapidly growing role in financing European productions. Their share of spending on original European content rose from 8% in 2020 to 24% in 2024, reflecting both regulatory incentives and increasing demand for local stories across global markets.
Despite a vibrant industry, Europe accounts for only 12% of revenues among the world’s largest entertainment companies, far behind the United States, which dominates the global market. Meanwhile, major global platforms such as Netflix, YouTube and Meta are now among the leading audiovisual players operating in Europe.
When it comes to viewership, European audiences are spending most of their streaming time watching series rather than films. According to the report, 78% of viewing time on subscription video-on-demand platforms is devoted to TV series, compared with just 22% for films. This highlights how episodic storytelling has become the dominant format in the streaming economy.
Q&A
‘SINS & ROSES’ SECURES A GREEK ADAPTATION
Elif Tatoğlu, Sales and Distribution Strategy Director, Kanal D International _06
THE NEW IDENTITY OF TURKISH DRAMAS
Canan Koca, Sales Executive for CEE, Baltics & Europe at OGM Universe _14
INTERVIEWS
UNIVERSAL STORIES WITH PORTUGUESE FLAIR
Carlota Vieira, Content Sales Deputy Director at SIC International Distribution _12
MEETING THE DEMAND FOR PREMIUM CONTENT IN EUROPE
Ismael Ramiro, Sales Manager at Atresmedia Sales _18
INTER MEDYA EXAMPLES OF MODERN TURKISH TV _10
ELIF TATOĞLU, SALES
AND DISTRIBUTION STRATEGY DIRECTOR
KDI’s premium drama, already reaching audiences in over 120 countries, will be adapted for the Greek market, a deal that highlights its universal appeal and the Turkish distributor’s growing success of its format sales business.
By Luis Cabrera lcabrera@todotv.tv @luis_cabreram
SINS & ROSES SECURES A GREEK ADAPTATION
Avery compelling love story, led by a powerful father (Murat Yıldırım) betrayed by the woman he loved and a brave, passionate florist (Cemre Baysel), has been one of the biggest hits of the season in Turkey. With an intimate approach that places relationships at the centre of the narrative, ‘Sins & Roses’ has also become an international success.
“We are very proud to share that ‘Sins & Roses’ has now reached audiences in around 120 countries,” shared Elif Tatoğlu, Sales and Distribution Strategy Director at Kanal D International. “This success once again proves that powerful storytelling and compelling characters can truly travel across borders and cultures.”
The drama has already travelled to many countries, including Romania, Croatia, Bosnia & Herzegovina, and Montenegro; now Kanal D International announced another big milestone: the title will be adapted for the Greek market.
‘Sins & Roses’ keeps adding viewers on a week-to-week basis even after 30 episodes. What has kept the series so fresh? ‘Sins & Roses’ has a very rare quality: it keeps evolving. Even after 30 episodes, the story doesn’t rely on repetition. The characters constantly face new dilemmas, and the narrative always finds a way to surprise the audience without losing its emotional core.
What makes it fresh is also the balance between intense drama and strong character dynamics. Viewers are not only following “what happens next,” but they are deeply invested in the choices the characters make. And of course, the cast performances and production quality continue to elevate the series week after week.
What are the latest international news for the title? One of the latest milestones for the series is its adaptation for the Greek market, bringing ‘Sins & Roses’ to Greek audiences through a local remake. This further highlights the universal appeal of the story and the growing international demand for high-quality Turkish drama formats.
The series continues to attract attention from new territories, and we are seeing sustained demand thanks to its consistent performance and growing international fanbase. We believe ‘Sins & Roses’ will remain one of our strongest titles globally, and we are excited to expand its reach even further in the coming period.
Portugal has acquired two important titles like ‘Fatmagül’ and ‘Love Trap’. What can you tell us about this deal and what it means for KDI penetration in Western Europe? Portugal is a highly strategic market for us, and the acquisition of ‘Fatmagül’ and ‘Love Trap’ reflects both the enduring strength of our catalogue and the growing appetite for Turkish drama across Western Europe.
‘Fatmagül’ is already a proven global phenomenon, and its continued demand once again demonstrates how timeless emotion-
ally powerful storytelling can be. At the same time, ‘Love Trap’ represents a more modern and lighter tone, offering a fresh alternative for audiences and broadcasters looking to diversify their programming.
Beyond finished tape sales, we are also seeing increasing interest in remake opportunities for Turkish stories in the region, which further confirms the adaptability and international value of our IP.
“One of the latest milestones for the series is its adaptation for the Greek market, bringing ‘Sins & Roses’ to Greek audiences through a local remake”
Sins & Roses Drama
“Portugal is a highly strategic market for us, and the acquisition of ‘Fatmagül’ and ‘Love Trap’ reflects the enduring strength of our catalogue and the growing appetite for Turkish drama across Western Europe”
This deal is not just about two titles, it is about reinforcing Kanal D International’s long-term presence in Western Europe. We see it as another important step in expanding our footprint, strengthening local partnerships, and continuing to position Turkish drama as a major force in the international content landscape.
What upcoming titles are you adding to your catalogue? We are constantly strengthening our catalogue with new titles that reflect both market demand and Kanal D’s strong storytelling tradition. Our upcoming slate includes dramas with powerful narratives, premium production values, and very strong casts- exactly the kind of emotionally engaging content international buyers are looking for today.
One of the titles we are particularly excited about for the upcoming summer slate is ‘Daha 17’ (‘Torn Apart’), a fresh new drama set in Bodrum that combines youthful energy with deeper family secrets and emotional conflict. While the series follows younger characters and their relationships, it also carries a strong multi-generational dramatic structure, making it appealing to a broad audience both locally and internationally.
What is your evaluation on simulcast and similar kinds of multiple windows experiences in the region? Simulcast and multi-window strategies are becoming in-
creasingly relevant, especially in markets where audiences are consuming content faster than ever. In many regions, viewers want to feel part of the global conversation and access episodes without delay.
That said, each territory is different. Simulcast can be extremely powerful when supported by the right broadcaster, platform, and marketing strategy. It requires strong coordination, fast localization, and a partner that truly understands the value of event television.
For us, it is definitely an area of growth and one we are following very closely with our partners.
KDI’s format sales have been growing steadily. How big do you think this area of business will become during the upcoming years? Format sales are becoming one of the most exciting parts of the business. Broadcasters are increasingly looking for stories that are already proven but can be adapted locally to fit their own audiences. With our extensive library and our experience in delivering long-running, emotionally engaging dramas, we are very well positioned in this space. I believe this area will continue to grow steadily over the next few years. Demand is especially strong in territories that want high-quality scripted content but prefer local production for cultural connection and cost efficiency.
We are currently working on new format opportunities and have ongoing discussions in multiple regions. Our goal is to build long-term format partnerships rather than one-off deals, and we are seeing strong momentum.
How important are international co-productions moving forward? International co-productions will definitely become more important in the coming years, especially as production costs continue to rise globally and broadcasters look for more sustainable financing models. For us, co-production is not only a creative collaboration, but also a strategic financial structure that helps both sides continue investing in and broadcasting high-quality content in a rapidly changing market.
That said, we strongly believe that the essence of Turkish storytelling must be preserved. The emotional depth, strong family dynamics, and character-driven narratives are what make Turkish dramas successful internationally in the first place. A project should first genuinely work for the Turkish audience and perform well in Türkiye before expecting it to travel globally. International success usually starts with strong local success.
How would you describe an ideal partner or business model for KDI to develop an international co-production? For Kanal D International, the ideal co-production partner is a company that understands this balance- respecting the DNA of Turkish drama while also bringing financial strength, strategic market access, distribution capabilities, or complementary creative input to the project. We believe the healthiest co-production models are those built on long-term vision, mutual trust, and aligned interests, where both parties are equally committed to growing the project internationally while protecting its local authenticity.
“We are currently working on new format sales opportunities and have ongoing discussions in multiple regions”
Inter Medya
EXAMPLES OF MODERN TURKISH TV
Italy, Hungary and Romania are among the latest countries to pick up ‘Halef,’ the Turkish drama distributed by Inter Medya that is enjoying success both at home and abroad. Since its debut, Halef has secured sales across multiple territories and has already aired in markets spanning MENA, Central and Eastern Europe, and Latin America.
‘Halef’ stands out as a prime example of modern Turkish television, characterized by its high production quality and original storytelling. The series arrived in Central and Eastern Europe to great success, establishing itself as one of the most-watched Turkish series of the season. Its enormous national and international success has made it one of the most talked-about titles on the market today.
The Most Production-produced drama has remained a viewer favorite on Thursday nights in Turkey, ranking as the mostwatched television series across various demographic groups.
“The series offers a unique blend of cultural heritage, family, love triangles, and deep emotions,” said Beatriz Cea Okan, Vice President and Head of Sales and Acquisitions at Inter Medya. “We believe that the story, set in the historic city of Şanlıurfa, and its exploration of family dynamics will deeply resonate with viewers [all around the world].”
The series -renewed by NOW for a second season- follows the story of Serhat, a doctor who, after secretly marrying the woman he loves, Melek, returns to his hometown, where a family dispute forces him to enter into a second, religious marriage with Yıldız. Serhat, formerly a surgeon and now the heir and Agha, must assume his new role while living under the same roof with both women. In a mansion filled with enemies and hidden truths, not only his leadership but also his love will be put to the ultimate test.
With new sales and strong ratings in Turkey, ‘Halef’ tops Inter Medya’s lineup at this year’s NEM Dubrovnik, where the company is also presenting its microdrama ‘Boardroom to Bedroom.’
İlhan Şen, Aybüke Pusat, and Biran Damla portray the characters in the love triangle that forms the basis of the narrative, and the chemistry between them is one of the series’ strengths.
Beyond its commercial performance, the production has been praised for its cinematography and authentic portrayal of local culture, while also generating strong engagement on social media and expanding its international fanbase.
For those seeking more premium Turkish drama, Inter Medya also offers recent titles such as ‘Eshref Ruya’ and ‘Hearstring,’ as part of an extensive library that also includes films like ‘Portuguese Love’ and ‘Chasing the Wind.’
Eshref Ruya Drama
Modern Woman Comedy Miniseries
Halef Drama
Boardroom to Bedroom Microdrama
Beatriz Cea Okan, Vice President and Head of Sales and Acquisitions at Inter Medya
“The story of ‘Halef,’ set in the historic city of Şanlıurfa, and its exploration of family dynamics resonates deeply with viewers [all around the world]”
For those who prefer lighter fare, Inter Medya presents ‘Modern Woman,’ a comedy miniseries about a resilient woman who, at age 35, is striving to achieve her professional and personal goals.
As a company that always dares to innovate, it’s no surprise that Inter Medya also has ex-
perience in vertical content, with productions such as the micro-drama ‘Boardroom to Bedroom’.
With 55 episodes, ‘Boardroom to Bedroom’ is an Inter Medya production starring Burcu Binici and Emre Özmen. The microseries follows Murat, a London-based executive who
returns to Istanbul to take control of the family business, only to be surprised to find that the CEO position is already occupied by Azra. Forced to share the role, their rivalry eventually turns into passion, which is captured by the office security cameras. Together they devise a plan to declare the company bankrupt, while their love blossoms.
‘Halef’ stands out as a prime example of modern Turkish television, characterized by its high production quality and original storytelling
RISE STUDIOS AND INTER MEDYA LAUNCH THEIR FIRST CO-PRODUCTION: CAGED LOVE
Following their strategic partnership launched in December, Rise Studios and Inter Medya officially began production on their first joint project, ‘Caged Love’ (‘Tutsak Sevda’), late last month in Turkey. Directed by Canan Çelik, the production features a highly acclaimed cast. Joining leads Eslem Akar and Mert Altınışık are Caner Kurtaran, Faruk Pakiş, Gül Arcan, Aslı Saçar, Hasan Ballıktaş, Berna Üçkaleler, Pelin Orhuner, and others. The screenplay is by Zeynep Küçükerciyes and Ali Göğebakan. The series is being developed for a global multi-platform release, utilizing high-quality production standards to ensure broad international appeal. “’Caged Love’ represents the next chapter in our global co-production strategy,” said Can Okan, founder and CEO of Inter Medya. “By combining our expertise in international production with the strength of Rise Studios, we are working together to honor the
global appeal of Turkish drama through high-quality storytelling. Seeing this story finally come to life on set is a testament to the hard work and shared ambition of both companies.” “This partnership reflects our ambition to support stories that transcend
borders,” added Amanda Turnbull, CEO and founder of Rise Studios. ‘Caged Love’ is a romantic drama that explores identity, sacrifice, and forbidden love. The story follows Deniz, a young woman accused of a crime she did not commit, who assumes the identity of her dying friend to protect her daughter. Upon entering the grand mansion of the powerful Demiricihan family under her new identity (Sevda), she is forced to marry a man (Baran) she should never have loved. Although the family matriarch forces them to marry, they must overcome internal and external conflicts before they can confess their feelings and surrender to their love, overshadowed by the belief that he was the secret lover of Baran’s late brother.
Can Okan, from Inter Medya and Amanda Turnbull, from Rise Studios
SIC International Distribution
UNIVERSAL STORIES WITH PORTUGUESE FLAIR
By Carolina Mussio cmussio@todotv.tv @carolinamussio
As Portuguese fiction gains visibility across Europe, SIC International Distribution is betting on emotionally resonant stories with global appeal to expand its footprint in the CEE region, and position Portuguese productions alongside major international content.
SIC International Distribution continues to expand the international reach of its catalog, through titles like ‘Vitória’, ‘A Promessa’, and ‘Chapters of Life’, which combine Latin sensibility with a distinctly European aesthetic, making them perfect for the CEE region.
“I believe the identity of Portuguese content for the European market is defined precisely by this unique balance between an emotional narrative, characteristic of Latin sensibility, and a distinctly European contemporary aesthetic”, said Carlota Vieira, Content
Sales Deputy Director at SIC International
Distribution.
“Compared to other international markets, such as Turkey, they tend to be more liberal and modern, even while remaining romantic and following the same traditional narrative style. This allows us to connect more directly with European audiences,” she added.
In this regard, the executive highlighted their focus on “character-driven stories with high production values and universal themes”, which creates a catalog of “emotionally relatable and accessible content, yet aligned with European narrative and visual standards, which facilitates its international distribution.”
A perfect example of how a local story can resonate globally is ‘Azul’, a co-production between Portugal and Iceland, which addresses globally relevant issues, such as sustainability, diversity, and inclusion. “We successfully connected the marine world, from the Azores to Iceland, with stunning visuals that have already led to our first sales in Macau and Mongolia,” she explained.
‘Azul’ is just one of many titles, such as ‘Vitória’ or ‘A Promessa’, which are positioned as SIC’s main bets for the European market. “In terms of adaptation and international expansion, they stand out especially for being
Carlota Vieira, Content Sales Deputy Director at SIC International Distribution
“Our focus is on identifying content with strong narrative appeal and universally relevant themes, capable of transcending its original format”
adaptations of existing formats and based on a proven narrative structure. They are solid stories with great potential for reinterpretation in different cultural contexts, and with this new version, they manage to position themselves within a more Latin American, yet urban, interpretation of a very strong original script”.
“Our focus is on identifying content with strong narrative appeal and universally relevant themes, capable of transcending its original format,” she explained, also highlighting formats that have also been adapted in other countries, such as ‘Lucky Break’ and ‘Wild Land’.
And to further expand the reach of this coveted catalog, SIC has opted for innovative distribution models alongside international platforms such as Disney+ and Prime Video, which “have been fundamental in strengthening the perception and positioning of our productions,” the executive said.
“These collaborations provide not only greater reach but also significant recognition within the global industry. Our presence on leading platforms places our content alongside top-tier international productions, reinforcing the idea that we can compete in terms of narrative and production quality. This has significantly contributed to strengthening both the SIC brand and the profile of Portuguese content in Europe.”
As the next step in its international expansion, SIC is headed to a new edition of NEM Dubrovnik, which represents a unique opportunity to showcase their growing catalog.
“Our main objectives are always to present our latest catalog and identify interested parties for high-quality, character-driven, and internationally focused content. Ultimately, we want to continue positioning SIC as a solid and innovative player within the European audiovisual landscape,” she said.
“For us, NEM represents a key platform for strengthening relationships and expanding our presence in Central and Eastern Europe, as well as for exploring new opportunities in emerging territories. Currently, we have novels in Albania, a title airing in Hungary and Georgia, a local adaptation of one of our titles in Serbia, and we will soon announce our first sale for Croatia. We promise not to stop there,” she concluded.
Azul Series
THE NEW IDENTITY OF TURKISH DRAMAS
By Luis Cabrera
OGM Universe is uniquely positioned to bring to CEE buyers exactly the kind of deep, complex and contemporary premium Turkish dramas that the region’s audiences demand.
With the fresh ratings-leading title of the season on its catalogue, OGM Universe arrives at NEM Dubrovnik 2026 to cement its position as a premium Turkish drama distributor, known for combining highly-regarded traditional elements with gripping psychologically-layered and “visually distinctive storytelling”.
“We are continuing to strengthen OGM Universe’s presence across Central and Eastern Europe, the Balkans, and neighbouring territories through several ongoing multi-territory agreements and strategic partnerships currently in progress,” shares Canan Koca, Sales Executive for CEE, Baltics & Europe at OGM Universe. “Titles such as ‘Deep in Love’, ‘Six of Us’, ‘The Fall of the King’, and ‘The Gentleman’ continue generating strong international momentum across both traditional broadcasters and digital platforms”.
“Powered by OGM Pictures, OGM Universe has rapidly expanded its global footprint over the past three years with a growing portfolio of over 570 hours of premium scripted drama, reaching audiences in more than 70 countries worldwide,” detailed the executive. “Today, our slate includes 13 globally positioned premium drama series spanning Europe, Latin America, Asia, and the MENA region.”
Canan Koca, Sales Executive for CEE, Baltics & Europe at OGM Universe
“Holding the number one spot on Friday nights for 24 consecutive weeks is a reflection of the ‘Deep in Love’ significant cultural and social media impact”
More than 28 episodes into its first season, ‘Deep in Love’ still has over 35% share on Fridays. How has the show evolved while keeping the audience so deeply engaged? ‘Deep in Love’ continues to thrive because of its emotional honesty and the profound connection audiences have built with its characters. Even after 28 episodes, the series consistently delivers authentic twists and emotionally layered character development that keep viewers deeply invested. A major part of this connection also comes from the powerful performances of Ulaş Tuna Astepe, Deniz Baysal, Burak Yörük, and Ava Yaman, whose emotional chemistry and authenticity have resonated strongly with audiences.
Combined with OGM Pictures’ signature storytelling approach, the series has secured remarkable audience loyalty across both linear television and digital platforms. Holding the number one spot on Friday nights for 24 consecutive weeks is not only a ratings achievement, but also a reflection of the show’s significant cultural and social media impact. Looking ahead, we see immense international growth potential for the title. Its universal emotional themes, premium production quality, and gripping narrative continue to attract strong interest from diverse global territories.
‘Six of Us’ has been having a lot of success in CEE and Europe in general. What makes this title so compelling for the region? CEE audiences have a deep-rooted appreciation for emotionally-driven, character-focused storytelling, which perfectly aligns with the DNA of ‘Six of Us’. What begins as the story of six siblings gradually evolves into a powerful emotional journey filled with unexpected plot twists, reminding audiences of the beauty of love and how love can heal, unite, and transform people. A major part of this connection also comes from the performances of Hazal Subaşı and Burak Berkay Akgül, whose chemistry and emotional authenticity have resonated strongly with audiences across the region. Their dynamic brings sincerity and emotional depth to the story, creating a powerful bond with viewers.
What makes the title especially compelling in the region is its balance between emotional intensity and a modern, premium narrative style. Broadcasters today are increasingly looking for stories that feel emotionally accessible while also visually sophisticated and contemporary. ‘Six of Us’ successfully delivers that balance, which is why it continues generating strong interest from both traditional broadcasters and major digital platforms across the region.
Titles like ‘Reborn’ and ‘The Fall of the King’ have also travelled very well in the region. Do you find CEE and the neighbouring regions more receptive to OGM’s premium and innovative dramas with distinct and modern narratives after years of traditional Turkish content? Absolutely. While traditional, large-scale Turkish dramas remain a staple in the region, we are witnessing a rapidly growing demand for more premium, psychologically layered, and visually distinctive storytelling. CEE audiences and buyers are increasingly receptive to narratives driven by deeper character psychology, complex emotional conflicts, and contemporary execution.
Titles like ‘Reborn’ and ‘The Fall of the King’ resonate profoundly because they seamlessly blend intense emotional depth with cinematic quality and a sophisticated visual identity. This evolution aligns perfectly with the creative direction of OGM Pictures and the strategic vision of OGM Universe. Today’s viewers look for stories that are not only emotionally powerful but also modern, conversation-driven, and globally appealing.
OGM PICTURES AND GRUPO GANGA JOIN FORCES
Following the launch of its international division, OGM Pictures has signed a strategic development agreement with Grupo Ganga, one of Spain’s leading production companies, known for its longstanding track record in premium scripted content. The two companies will collaborate on developing premium scripted projects in Turkey
Can you give us a heads-up about any new shows you will be adding to your catalogue in the upcoming months? As OGM Universe continues expanding its premium slate, we are currently working on several new globally positioned dramas that further reflect our focus on emotionally layered storytelling, strong visual identity, and contemporary narratives for international audiences.
At the same time, preparations for the new season of ‘Deep in Love’ are currently underway following the remarkable success of the series both locally and internationally. At OGM Universe, our focus is not only on expanding reach, but also on building longterm value for each title through carefully positioned partnerships and emotionally resonant premium storytelling.
and Spain, with an initial focus on building a slate of series to be produced as co-productions for linear broadcasters and global streaming platforms. The collaboration will encompass both the adaptation of existing formats from each company’s catalogue and the creation of original content tailored for international audiences.
“While traditional Turkish dramas remain a staple in CEE, we are witnessing a rapidly growing demand for more premium, psychologically layered, and visually distinctive storytelling”
“Preparations for the new season of ‘Deep in Love’ are currently underway following the remarkable success of the series both locally and internationally”
Deep in Love Drama
Six of Us Drama
The Gentleman Drama
ENTERTAINMENT WITH A POWERFUL EMOTIONAL IMPACT
By Luis Cabrera lcabrera@todotv.tv
@luis_cabreram
Seriella’s productions combine world-class cinematic quality with narratives based on universal, inspirational, and moving stories that convey profound values.
Seriella Productions’ international expansion is having a banner year in 2026, with four new projects in various stages of development -‘Ben-Hur,’ ‘The Heir’s Wrath,’ ‘The 7 Marias,’ and ‘Love in Ruins’- and a library of titles with
enormous international appeal thanks to the quality of their cinematography and the strength of their narratives.
“We are seeing growing interest from platforms and broadcasters seeking premium productions with a high volume of episodes, strong potential for viewer loyalty, and the ability to remain relevant within programming and digital consumption,” said Fernanda Namorado, recently appointed commercial director of Seriella Productions.
The executive believes that CEE presents “a significant growth opportunity for premium faith-based content, especially at a time when audiences are seeking stories with purpose, emotion, and universal values. There is a growing demand for productions capable of combining large scale, emotional storytelling, and many hours of content, generating sustained engagement and high
audience retention,” she shares. “This type of content has demonstrated an enormous ability to connect with different generations and platforms.”
Besides the mentioned titles, Seriella has a deep catalogue of emotional and biblical-related content that includes productions such as ‘Pablo: the Apostle,’ ‘The Queen of Persia,’ ‘The Lord and the Handmaid,’ and ‘The Life of Job.’ “These are large-scale premium productions featuring emotional storytelling, high production value, and many hours of content; characteristics that generate strong audience engagement and retention across different platforms and distribution models,” says Namorado.
“Our goal is to establish Seriella as a global leader in premium content that promotes positive values and inspirational entertainment,” shares the executive. “We want to position the brand as an international studio capable of producing compelling stories with cinematic quality, global reach, and a strong emotional connection with audiences.”
“Beyond content, we seek to build a solid brand, recognized for the excellence of its productions, the scope of its works, and its ability to generate consistent results for platforms and broadcasters.”
The Brazilian production company is also looking at international co-productions as a potential new area of business, while still focusing in expanding the reach of their content into new territories, strengthening relationships with platforms, broadcasters, and strategic partners, as well as pursuing new distribution models.
“We aim to establish Seriella as a global leader in premium faith-based content -universal, emotionally powerful stories produced on a large scale- while expanding our position as an international hub for audiovisual production, open to international partnerships and projects,” says Seriella’s new Commercial Director.
“Our goal is to establish Seriella as a global leader in premium content that promotes positive values and inspirational entertainment”
The Queen of Persia Series
MEETING THE DEMAND FOR PREMIUM CONTENT IN EUROPE
Through a catalog of major Spanish productions that continues to gain ground in Central and Eastern Europe, Atresmedia Sales is reinforcing its international strategy by focusing on universal stories, high production values, and the pursuit of innovation in new formats and genres.
Closely linked by their language, history, and cultures, Atresmedia Sales has successfully built strong bridges between Spain, Europe and the Americas, where its successful Spanish productions have been a hit with audiences on both sides of the Atlantic.
By Carolina Mussio cmussio@todotv.tv @carolinamussio
Ismael Ramiro, Sales Manager at Atresmedia Sales
“Our series have strong engagement with a broad target audience, in line with the variety of viewer profiles we find across Europe”
However, the quality and scope of its catalog have allowed it to also reach other parts of the world, strengthening its presence in recent years in markets such as Central and Eastern Europe, where its titles continue to grow in demand and popularity.
“TV channels and streaming platforms in the region highly value titles portraying big stories, produced with the highest quality standards, big budgets, and high production values in service of the narrative”, Ismael Ramiro, Sales Manager at Atresmedia Sales, said to ttv. “Atresmedia is the leading group in the production of this type of Spanish-language content, both for its free-to-air channel protfolio and for the SVOD platform Atresplayer”.
Over the years, the executive explained, IPs such as ‘Grand Hotel’, ‘Velvet’, or ‘The Time in Between’, as well as more recent productions such as ‘The Cook of Castamar’, ‘Beguines’, ‘Between Lands’, or ‘The Maid´s Daughters’, among others, bring together all the elements that make our content aligned with what CEE clients are looking for.
“Our series have strong engagement with a broad target audience, in line with the variety of viewer profiles we find across Europe,” he said.
“Our titles revolve around universal themes such as romance, revenge, betrayal, or family secrets, featured in series such as ‘Dreams of Freedom’ -our leading telenovela in terms of ratings and sales -or ‘The Maid´s Daughters’, a family saga with universal and timeless conflicts, despite being a period drama,” he added.
This variety of productions in its catalog allows Atresmedia Sales to respond to the demand from the different players in the audiovisual industry, who want to offer content to their audiences that differentiates them in a market saturated with options.
“In international markets, and especially across Europe, both linear TV players and VOD platforms are looking to expand and diversify their content offering to remain competitive against global streamers”, the executive explained. “In this context, there is a growing demand for high-quality European content capable of connecting with audiences through high production values and distinctive themes”.
“At Atresmedia, we have developed a production strategy focused precisely on this positioning: Premium content with a unique and distinctive identity. Both original series such as ‘La Nena’ -an adaptation of the third installment of the successful crime trilogy ‘The Gypsy Bride’- or the rom-com ‘What Are You Waiting For?’, as well as local adaptations of international IPs such as ‘Mentiras’, ‘Alba’, ‘Heridas’, ‘Ángela’, and ‘Honor’, reflect this commitment to high-quality local stories with global potential”, he added.
International sales of this type of series reflect the strong appeal Atresmedia’s content has among leading international players. The recently announced deal with Mediaset Italia for the broadcast of the international hit ‘Between Lands’ reflects how Atresmedia series play an essential role in the European content industry.
NEW GENRES. And to delve even deeper into new formats and different types of con-
tent, the group has recently been investing in new production lines, including verticals and true crime.
“As part of the content diversification strategy of international players, there is growing interest in fresh narratives and non-conventional genres capable of attracting new audiences”, he said. “In this context, True Crime docuseries continue to consolidate their position as a global trend, with increasing demand for local stories with international potential”.
One example is ‘The Predator of Seville’, an international success on Netflix since its release. Likewise, Atresmedia is also committing to True Crime cases, adapting them into Scripted projects such as ‘33 Days’, the first Scripted series created by journalist Carles Porta.
“Atresmedia has also been a pioneer in terms of short-form formats and storytelling over the years, starting with projects such as ‘People Talking’, nominated for an International Emmy; and developing a strong commitment to vertical content, with the success of ‘Xmas Girlfriend’. This was the first vertical series produced by Atresmedia, and its strong performance has boosted the development of new vertical Scripted projects across different genres, set to premiere soon”, he explained.
With this variety of genres and commitment to production quality, it’s easy to see why the Series Atresmedia label is recognized globally.
“When it comes to standing out within the wide range of content produced in Europe, it is important to highlight that the “Series Atresmedia” label represents a guarantee of success and a trusted value for international partners”, he noted. “Series such as ‘Money Heist’, ‘Grand Hotel’, ‘Velvet’, ‘Veneno’, ‘The Cook of Castamar’, ‘Between Lands’, ‘Ángela’, ‘Losing Judgement’ or ‘Love You to Death’, among others, are part of the global journey of Spanish-language productions.”
As the next step in its international journey, Atresmedia Sales will be present at a new edition of NEM Dubrovnik, where it will present a catalog of major productions, led by the series ‘33 Days’, ‘The Girl’, ‘Between Lands’, ‘Dreams of Freedom’ and ‘The Maid’s Daughters’.
The main objective for NEM 2026 is to continue expanding our presence in CEE, strengthening our partnerships with local and pan-regional players in the region, as well as identifying new partners to further expand the reach of Atresmedia content through ready-made content and format sales across Scripted, Factual, and Entertainment,” he concluded.
The Maid’s Daughters Series 33 Days Series Between Lands Series
Galicia, 1900. Two girls, Clara and Catalina, were born in the Espiritu Santo manor house. Clara is the daughter of the maid, Renata, while Catalina is the daughter of the Valdés family, Don Gustavo and Doña Inés. An unexpected revenge will shake up the lives of these girls and this will force Doña Inés to survive heartbreak and the pain of abandonment. She will also have to survive the power struggles to make her true daughter the heir to an empire, in an era when women were not allowed to be the masters of their own lives.
33 DAYS
(Drama, 6 x 50’)
October 14, 2001. Two criminals escape from the Lleida Penitentiary Center. They are armed and dangerous. In a movie-like getaway, they don’t hesitate to shoot two police officers at point-blank range. Every alarm goes off, and an unprecedented manhunt begins… But soon, the authorities realize capturing them won’t be easy. 33 Days (the length of their escape) is the story of two criminals dreaming of freedom. Their bond is unbreakable, like a love story. But don’t ever tell them that, or they’d kill you with their own hands. At the same time, it’s also the story of the police officers who worked tirelessly to track them down, risking everything. Their lives were shattered when fate placed them in the fugitives’ path.
+90 212 354 30 00
@atvdistribution
Table: M37
EXECUTIVE
Sena Kul, Content Sales
A.B.I.
TOP EXECUTIVE
(Drama, 45’ in production)
Doğan is a handsome and successful surgeon who lives in Izmir. When he was young, a shocking incident involving his father, Tahir Hancıoğlu, led him to sever ties with his family and leave Istanbul. Now, fully dedicated to saving lives as a surgeon, Doğan has barely any contact with his family. His return to Istanbul brings to light long-buried traumas and hidden crimes within the Hancıoğlu family.
WAVES OF LOVE
(Drama, 45’)
A principled sea captain, Azil, returns home from a long voyage-only to be pulled into a deadly web of power, betrayal, and buried bloodlines when he unknowingly disrupts his half-brother Mehmet’s criminal operations and comes face-to-face with the powerful father, Osman, who once abandoned him-and Gunes, the woman he has fallen for, who now belongs to the very family he never knew he was part of.
THE NIGHTFALL
(Drama, 110 x 45’)
Mahir, whose father was assassinated in the city of Denizli by Kürşat Kilimci, returns twenty years later as a police inspector, determined to avenge his father’s death. On his first day back, he has a fateful encounter with a mesmerizing girl named Canfeza, the daughter of Kürşat, and instantly falls in love. As Mahir searches for this mysterious woman, he also keeps a close watch on Kürşat, waiting for him to slip up. Mahir realizes his chance will come at the wedding of Kürşat’s daughter. But what he doesn’t know is that this event will change his life forever, marking the beginning of a night filled with unexpected twists.
Elbistan Çıkmazı Sok. No:6 Beykoz, İstanbul / Türkiye +90 216 999 4 999 calinosentertainment.com
Table: Mare 22
UGLY (Drama)
TOP EXECUTIVE
Ugly follows Meryem Tunalı, who loses her family at a young age and grows up under the care of her mother’s friend, Cennet, alongside Cennet’s son, Kadir, and his two sisters. Labeled “ugly” as a child because of her short hair and worn-out clothes, Meryem grows into a beautiful young woman, but one thing never changes: her deep love for Kadir. Years later, when their paths cross again, Kadir is no longer the same. Their long-awaited reunion quickly proves to be more than just a love story, evolving into a dramatic journey shaped by power, ambition, and long-buried secrets coming to the surface.
GILDED LIES
(Drama, 40 x 45’)
Aydan, a hairdresser from one of Istanbul’s rougher neighborhoods, unexpectedly finds herself the owner of a high-end beauty center. The hidden force behind her new venture is Emir, a mysterious businessman. As she tries to adapt to Emir’s world, she must also deal with her reluctant business partner Çiğdem, a rebellious young woman raised in an orphanage. Meanwhile, Efe, a determined police commissioner tracking Emir, crosses paths with both Çiğdem and the salon. As everything around her grows more complicated, Aydan leans on her friend and nail technician Fiko for support, while her ex-husband Tarık, a talented hairdresser who cannot accept her new reality, continues to create complications in her life.
A drama that explores female empowerment within a musical setting. It tells the story of Karen Arbeláez, who marries Alexander Orduz—a politician aspiring to become the next president of the republic—at a very young age. However, as fate would have it, she ends up falling in love with Víctor Rodríguez, a successful young singer, a situation that will cause her many problems. Her husband, upon learning of this embarrassing situation, offers her two options: send her to prison to keep her away from her son, using the trap he set behind her back, or leave her lover and devote herself to playing the role of mother and first lady that he needs her to play.
THE QUEEN OF FLOW 3
The series returns with Yeimy and Charly at the helm of Soul&Bass, now established as both a family and a production company—until a new threat from the past puts everything they’ve built in jeopardy. Amid betrayals, revenge, and a disappearance that shakes the world, a new figure emerges to change the course of history and renew the flow.
DEFYING DESTINY
This is the story of María, a leader whose face would become the symbol of the social class struggle to grant legal status to domestic workers who, for years, had worked without labor protections in her country.
Maid’s Daughters
Forbidden Woman
Ismael Ramiro Moreno, Sales Manager
Muge Akar, Head of Sales
Aslı Serim, Head of Content
Jesús Iriepar, Sales Executive
INTER MEDYA MADD
+90 (212) 231 0102
info@intermedya.tv www.intermedya.tv
Table: 28
EXECUTIVE
Sinem Alışka, Senior Sales and Communication Manager
After secretly marrying the woman he loves, Melek, Serhat returns to his hometown only to be forced by a blood feud into a second, religious marriage with Yıldız. Once a surgeon, now the heir and Agha, Serhat must step into his new role while living under the same roof with both women. In a mansion filled with enemies and buried truths, not only his leadership but also his love will be put to the ultimate test.
ESHREF RUYA (Drama, TBA)
Eşref spent years searching for a girl he once loved from afar as a child—a memory so distant and idealized, he called her “Rüya,” meaning dream. In the process, he rose to power as a high-ranking member of a mafia syndicate. Nisan, an idealistic young musician, ends up entangled in his world after performing at a wedding held in the luxury hotel Eşref runs. He falls for her, unaware that she’s not only the long-lost Rüya he’s been searching for, but also secretly working as an informant for the police. As love, betrayal, and power collide, Eşref is pulled into a deep reckoning—both with his crew and his own heart.
TORN APART (Drama, 45’)
After losing his family as a child, Aras comes to Bodrum searching for his missing brother. But his life changes when he clashes with the powerful Akkaya family and falls for Leyla, the sister of his greatest enemy. As buried secrets emerge, Aras discovers that finding his brother is only the beginning.
SINS & ROSES (Drama, 45’)
Betrayed by his past, Serhat built an empire on family and honor. But when the woman he loves hides a devastating secret, fate collides him with Zeynep — fearless, passionate, and unlike anyone he’s ever known. A story of shattered trust, forbidden desire, and a love powerful enough to defy destiny.
THE FAMILY BURDEN
(Drama, 44’ x 95)
Melike, wrongfully imprisoned for twenty years, dreams of reuniting with her daughter, Hazal. Upon release, she faces a new prison of lies and betrayal. As she uncovers the truth and searches for her husband’s real killer, Melike must confront the complexities of her daughter’s life, who has known another woman as her mother.
Heir to one of Istanbul’s most powerful families, Erkan is counting the days until he can escape his father’s control and live freely. After his closest friend dies during military service, Erkan enlists as a common soldier. His father agrees, on one condition: when Erkan returns, he must agree to a strategic marriage and take over the company, which is on the brink of collapse. Just days before completing his service, Erkan impulsively marries a young village woman, Dicle, to save her life. A marriage born of mercy becomes a dangerous romance that could destroy Erkan’s whole family.
FAR AWAY (Drama)
The story of Alya Albora, who arrives in the border town of Albora, a small village on the Syrian border in Mardin. She has come from Canada with her son, Deniz, to bury her husband, and it is then that she meets her family for the first time. She soon realizes that leaving won’t be so easy. The Albora family, after whom the town is named, is surrounded by several enemies driven by revenge and ambition. Alya’s brother-in-law, Cihan Albora, is dedicated to protecting his family.
TOP EXECUTIVE
Aysegul Tuzun, Managing Director
People in 13th-century Anatolia live in fear. With the grim memories of the Crusades still fresh, the Mongol threat now looms large. A spiritual figure who could claim the fears of the people came to the fore: Hz. Mevlana. This wise character, whose words transcend the ages, would invite society to rationality and heartfelt wisdom with his stance, knowledge and works.
COME WHAT MAY (Romantic drama, 89 x 45’)
The day Alize was born, her mother died. Although her father, Nurettin, tries to make her happy, Alize has become aggressive, selfish and confrontational. When Alize crashes into a mechanic’s car and flees the scene of the accident, Nurettin decides to teach his daughter the things he couldn’t teach her when she was younger, before it’s too late.
SECRETS OF AN ANGEL (Drama, 90 x 45’)
Starring Alp Navruz and İrem Helvacıoğlu, the drama follows a family whose lives change abruptly due to a tragedy. Cennet, who has suffered domestic violence for years at the hands of her husband, Yılmaz, falls ill and is hospitalised. While receiving treatment, she sees lawyer Zeynep’s number in the hospital window and calls her for help.
Halef
Rumi
THE ONE I LOVE (Drama)
NEM Dubrovnik 2026
SERIELLA PRODUCTIONS
SIC INTERNATIONAL DISTRIBUTION
www.ogmuniverse.com Mesa: 22, Sunset Area
THE GENTLEMAN
(Drama, 2026)
TOP EXECUTIVE
Canan Koca, Sales Executive for CEE, Baltics & Europe
A powerful drama about Yusuf, a young man from the streets of Istanbul whose simple dreams are shattered when he is pulled into a world of power and crime. Years later, he returns with a new identity, no longer the boy he once was but a man driven by ambition and revenge. As love and power collide, he must decide who he truly is and what he is willing to lose.
DEEP IN LOVE
(Drama, in production)
A poetic and emotional epic set on the stormy shores of the Black Sea, where the mountain and the sea have been enemies for a thousand years. When two heirs of rival clans fall in love, their forbidden passion reignites an ancient curse that once turned lovers to stone. Years later, their lost daughter returns, unaware of her true identity, and finds herself caught between love, blood, and destiny. It is a sweeping story of generations bound by pride and healed by love, where the sea may rise once again before peace can finally be found.
REBORN
(Drama, 46 x 45’)
A gripping family drama about Aslı, a young woman who has only known illness and survival until a donor heart gives her a second chance at life. But the heart she receives belonged to the daughter of Istanbul’s wealthiest family, pulling her into a world of grief, power, and forbidden love. Torn between her poor, bitter mother and the powerful Alkan dynasty, Aslı becomes the living link between two families divided by class and tragedy. With every beat of her borrowed heart, she steps deeper into a dangerous web of passion, secrets, and betrayal where love could either save her or destroy her.
C/ Suero de Quiñones 38, 1o 28002, Madrid +34 91 562 0671 onza@onzadistribution.com / cgarde@onza.tv www.onzadistribution.com
I GIVE YOU LIFE
(Telenovela, 100 x 50’)
TOP EXECUTIVE
Carlos Garde, Managing Director
When their adopted son Nico is diagnosed with leukemia and needs a bone marrow transplant, Alice and Tomás are forced to embark on a desperate search for a compatible donor, all while hiding the truth about his adoption. Unable to find a match within the family, they are forced to track down Nico’s biological father, which leads them to Cris, an unsuspecting mechanic whose life is turned upside down by the revelation. As Cris bonds with Nico and becomes his only hope for survival, tensions rise between the biological and adoptive parents. Old secrets come to light and an unexpected love blossoms between Alice and Cris, testing custody, loyalties, and the very definition of family.
LAND OF AMBITION
(Telenovela, 120 x 50’)
Believed dead for nearly twenty years, Flor reappears in the Azores with a revelation capable of shaking up the past and reshaping the present: her disappearance was not an accident, as everyone believed. The reunion with those who thought they had lost her forever—including an old flame—reopens deep wounds and sets in motion a dangerous quest for justice.
HEART KEEPER
(Telenovela, 197 x 50’)
Mariana flees her hometown after a heated argument with her mother, Laura, over Jorge, Laura’s partner, whom Mariana sees as a manipulator. Far away, she rebuilds her life and opens a restaurant where she employs women who have suffered abuse. But when her mother falls ill, she has no choice but to return and leave everything behind.
Dumontina, 70, Vargem Grande, Rio de Janeiro, Brazil CP: 22783-220 www.seriella.com @seriellanetwork @seriellaproductions
EXECUTIVE
Fernanda Namorado, Commercial Director Natan Oletto, Commercial Projects and Acquisitions Coordinator
PAUL: THE APOSTLE
(Biblical series, 50 x 45’)
‘Paul: The Apostle’ narrates the fascinating and profound journey of Saul of Tarsus, a fervent young Pharisee who, after an unexpected encounter, has his life transformed forever. More than a narrative of faith and transformation. It is a grand saga of redemption, full of intrigue, spiritual battles and unforgettable characters, where human dilemmas intertwine with the divine, weaving a plot of genuine love, betrayal and sacrifice.
THE LORD AND THE HANDMAID (Biblical mini-series, 10 x 50’)
The Lord and the Handmaid, a spin-off of the series ‘Paul: The Apostle’, tells the story of Elisa, a young woman with unwavering faith who is taken to serve in the household of Caius, a Roman war hero marked by a painful past. In Imperial Rome, surrounded by intrigue, persecution, and the violence of the Coliseum arenas, Elisa must remain steadfast in her faith while facing powerful enemies and decisions that will test her destiny. It is an epic story of love, sacrifice, and redemption set during the early days of Christianity.
THE QUEEN OF PERSIA
(Biblical series, 30 x 60’)
The series takes us back to the ancient Biblical era, where the life of a young Jewish girl named Hadassah is intricately linked to the fate of her nation. Orphaned and raised by her cousin Mordecai, a devout follower of the God of Israel, she leads a humble life in Susa, adopting the name Esther to conceal her Jewish identity. When Esther finally meets King Xerxes, her life changes forever.
sales@sic.pt internationaldistribution.sic.pt
EXECUTIVE
André Santos Silva, Sales Executive
VITÓRIA
(Drama, 140 X 45’)
Vitória struggles to protect her family when she discovers that her father-in-law, Manuel Mendonça, is a criminal willing to sacrifice family ties for the sake of his wealth and power. Following the tragic death of her husband, Vitória tries to shield her children from their grandfather’s influence and expose the crimes of the tyrant Mendonça. While defending herself against an attack by her brother-in-law, she ends up being arrested and loses custody of her children. Two years later, she is released from prison, determined to get Afonso, Beatriz, and Francisco back.
BROKEN PROMISE
(Drama, 3S, 141 x 45’)
The story focuses on the relationship between two families who end up involved in a secret deal, giving rise to conflicts, but also forbidden passions tangled up in a complicated plot. At the heart of this is the relationship between the nephew of the tycoon and patriarch of the Fontes Morais family, who is paraplegic due to an accident, and one of the daughters of the Rocha family, who ends up becoming completely dependent on the former. Betrayals and conspiracies will unfold around it, led by an evil woman, married to the tycoon, who wants to keep her power and influence at all costs, while at the same time uncovering the dirty secrets of the wealthy family.
