In this issue of our Today’s General Counsel Sonia Cheng and Pierre Faller ask some interesting questions, starting with the title of their article: Do Avatars Have Privacy Rights? The subject is the “metaverse,” a term which is unusual if only because it has become ubiquitous before the thing itself exists. The authors don’t pretend to have definitive answers, but the questions they pose are germane to any legally-oriented inquiry into how an “$800 billion market opportunity poised to become one of the most disruptive technology advancements in history” will be regulated. They look at some issues that are bound to arise, and steps companies can take now to reduce the risks inherent in pursuing opportunities in the digital sphere.
