Writing Job Postings
That Attract Talent
StopListingTasks.StartSellingOpportunities.
The Anatomy of a Great Job Posting
Compelling Headline
Speaktotheopportunity,notjustthejobtitle.
Responsibilities
Focusonthemostimportant4–6responsibilitiesonly.
Benefits & Perks
Highlighthealthinsurance,PTO,bonuses,andwhat mattersmosttocandidates.
Company Culture
Sharewhatmakesyourteamandcompanyspecial (leadership,values,andwhyyoudowhatyoudo).
Job Summary
Describetheimpactoftheroleandwhoyou'relookingfor.
Pay Transparency
Includeapayrangebasedonexperience.Jobswith rangesgetupto30%moreapplications.
Growth & Development
Showcareerpaths,paidtraining,certifications,and advancementopportunities.
Strong Call to Action
Tellcandidatesexactlywhattodonext."Applytoday!We lookforwardtomeetingyou."
QuickTip: Thinklikeamarketer,notjustajobposter.Youaresellingtheopportunity!
Before & After: See the Difference
EXAMPLEOFAWEAKPOSTING
Landscape Laborer Needed
Dutiesincludemowing,trimming,planting,andother tasks.Musthaveadriver'slicenseandreliable transportation.Competitivepay.Applyifinterested.
Nopayrange
Nobenefitslisted
Nogrowthopportunities
Noconnectiontocandidate
Weakcalltoaction
Promote Benefits
Candidateswanttoknowwhat'sinitforthem.
HealthInsurance
PTO&Bonuses
Training&Certifications
AdvancementOpportunities
EXAMPLEOFASTRONGPOSTING
Build Outdoor Spaces Across Texas While Growing Your Career
Joinourteamofprofessionalswhodesign,build,and maintainbeautifullandscapesacrossthestate.
$18–$24/hourbasedonexperience
Healthinsurance,PTO,401(k)match
Paidtraining&certifications
Clearpathsforcareeradvancement
Applytodayandgrowwithateamthatplantsmorethan justlandscapes!
Sell Your Culture
Don'tjustdescribethework,describethe experience.
Leadershipdevelopment
Teamculture&values
Careeradvancement
Whyyoudowhatyoudo