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supplier playbook 2026 Nursery/Landscape EXPO

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Your Roadmap to More Sales, Stronger Buyer Relationships & Bigger Revenue Opportunities

August 11–12, 2026

If you're a supplier in the Texas Green Industry and you're not at EXPO this August, your customers will be. Landscape contractors, nursery growers, irrigators, arborists, retail garden centers, and decision-makers from across Texas will be walking the show floor looking for smarter products, better partners, and new solutions. Will they find you? Or your competitor?

In 2026, suppliers who win aren't just selling products — they're solving problems. Helping customers save labor. Improve margins. Protect water. Increase plant performance. Strengthen operations. This isn't just exhibiting. This is your growth strategy. These education sessions help suppliers understand exactly what buyers need, what problems they're trying to solve, and how to position your products as the solution. Because the best sales happen when you understand the business behind the buying decision.

Understand What Your Customers Need Most

Must-Attend Sessions

Managing Water by the Gallon

Irrigation Flow Monitoring and Management — Preston

Swor, Hunter IndustriesAug. 11, EXPO Full Day

Education Session

Design for Drought

Strategic Irrigation Planning That Works in Texas — Dean

Minchillo, Texas Water Resources InstituteAug. 11,

EXPO Full Day Education Session

Why This Matters

Customers aren't just buying products. They're buying solutions. These sessions help suppliers understand:

• Irrigation pain points

• Water regulation pressure

• Client expectations

• How buyers make purchasing decisions ROI

Better understanding = better sales conversations + faster closes + stronger customer trust

Water Saving Plants

Dr. Andrew King, Texas AgriLife ExtensionAug. 11, EXPO Full Day Education Session

AI/IoT, Edge Computing & Smart Irrigation

Daniel Beck, Plantwatch LLCAug. 12 EXPO Demo

Position Your Products Around Profit, Not Features

Buyers want to know: "How does this help me make more money?" — not just specs. These Aug. 12

EXPO Education Demo Sessions show you how to sell on outcomes.

From Hello to Sold How Customer Service Turns Teams Into Sales Machines

Nessa Spence, San Jacinto Environmental Supplies

Labor Savings

The AI-Enabled Landscape Company From Sales to Operations

Pallavi Raj, Landscape Professionals of Texas

Landscape Materials On Demand

Modernizing Last-Mile Logistics for the Supply Yard

Steve Rice, Bulk Delivery PRO

Reduce crew hours with smarter tools Efficiency Gains

Weathermatic Proven Irrigation Science Market-Leading Technology

Ben Mason, Weathermatic

Streamline operations end-to-end Margin Protection

Defend profitability at every stage

Long-Term ROI

Larger orders + stronger loyalty + higher annual revenue

Learn What Buyers Will Be Asking for Next

Why This Matters

The suppliers who win know demand before the buyer does. These sessions help you predict:

Plant demand shifts

Build Stronger Relationships with Contractors & Buyers

Relationships close deals. These curated meet-up events create direct access to the people who matter most to your business.

Growers Meet Retailers Meet Up

Located at the Meet Up Garden — a dedicated space for growers and retailers to connect face-to-face, share challenges, and explore new supply partnerships.

Emerging Leaders Meet Up

Located at the Meet Up Garden — connect with the next generation of industry decision-makers before they become your biggest accounts.

Internship / Student / University Meet and Greet

Located at the NEW TNLA Career Center Tailgate — meet future professionals and build your talent pipeline while expanding your brand presence. 4x

Stronger Retention

Face-to-face connections drive repeat business

Repeat Sales

Relationships built at EXPO convert to long-term accounts

Customer Loyalty

Long-term relationships = sustainable revenue growth

Stay Ahead of Innovation Before Your Competitors Do

Innovation changes buying behavior. Suppliers who understand new technology sell faster. These Aug. 12, EXPO Demo Sessions on the tradeshow floor put you at the cutting edge.

Let It Roll: Autonomous Cart Demo

Chris Theison, Burro

Next-Gen Greenhouse Solutions

Dave Bishop, Next G3N Greenhouses

AI Takeoff Demonstration

Michael Ding, Bobyard

From Greenhouse to Jobsite

Portable Generator Power Solutions

Michael Brawner, Ed.S., Holt

Future-focused selling = competitive advantage + stronger market share + bigger opportunities. Suppliers who understand new technology sell faster and position products for future demand.

The Show Floor Is Where Deals Start

Seeing products in action creates faster trust. Buyers want proof. These live EXPO Education Demonstrations on Aug. 12 give you the ultimate sales advantage. 1 Designing with Light Software Tools, Fixture Types & Proven Techniques

Preston Swor with Hunter Industries

Prescription Pruning Greg Fox, CleanScapes

Why Live Demos Win

Live demonstrations help suppliers:

• Showcase product value in real time

• Answer objections faster

• Shorten the sales cycle

• Generate stronger buying confidence ROI

Live education = stronger buying decisions + better close rates + higher booth ROI

Final Truth: Your Buyers Will Be Here

The only question is — Will they leave with you?

Because missing EXPO doesn't just mean missing sales. It means handing them to someone else.

New Vendor Relationships

Buyers will forge new supplier partnerships on the show floor

New Product Solutions They'll discover products that solve their biggest challenges

Stronger Buying Strategies

New Purchasing Decisions

Education sessions sharpen how they spend their budgets

Deals start on the floor — and close after the show

The 2026 Nursery/Landscape EXPO is produced by the Texas Nursery & Landscape Association. For a full schedule and to register, visit www.nurserylandscapeexpo.org.

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supplier playbook 2026 Nursery/Landscape EXPO by Texas Nursery & Landscape Association - Issuu