Promote Your Booth at EXPO 2026 August 11–13, 2026 · Henry B. González Convention Center · San Antonio, TX
More Traffic
Better Conversations
Right people find your booth
Qualified leads, not just foot traffic
Bigger ROI Maximize your EXPO investment
Social Media: What to Post and When 6–8 Weeks Out
Every Post Must Include
1
Announcement: "We're exhibiting!"
1–2 Weeks Out
2 3
testimonial
4
📍 Location
August 11–13, 2026
Henry B. González
(Tradeshow: Aug 12–13)
Convention Center, San
What you're
Antonio, TX
bringing / new products
Reminder + customer
3–4 Weeks Out
📅 Dates
During EXPO "We're here! Come see us at Booth [#]"
🌐 Website
#️⃣ Hashtag
nurserylandscapeexpo.org
#TNLAEXPO2026 · Tag
Let Customers & Video Do the Work
⭐ Use Testimonials
🎥 Short Videos Win
People trust people. Share a quote,
Customer testimonials
then add:
Product demos Behind-the-scenes setup
"Come see what they're talking about at Booth [#]"
Quick team introductions
A simple phone video is all you need
How to Post: Step-by-Step
Go to your business page
Tap + icon at the top left
→ Create Post at the top of your page's timeline → paste caption → add photo/video → tag @Nursery/Landscape EXPO → Post
→ choose photo or
→ paste caption → add #TNLAEXPO2026 → tag @nurserylandscapeexpo → Share reel
→ Start a post → paste caption → add photo/video → tag @Texas Nursery & Landscape Association → Post Go to company page
Need logo & design files? Download here: https://drive.google.com/drive/folders/1iW-k4pI-ZQCRXDyAq6jpoHBlRU5a4FBm? usp=sharing
Caption Examples Use these templates to craft engaging posts for your social media channels. Remember to personalize them with your booth number and a customer testimonial!
We’re heading to Nursery/Landscape EXPO 2026! If you’re attending, come visit us at Booth [#] and see what we’ve been working on. Here’s what one of our customers had to say: “[Insert testimonial]” Come see what they’re talking about
👀📍
👀 Come see what they’re talking about. Catch us at Nursery/Landscape EXPO 2026 📍 Booth [#] 🗓 August 12–13 #TNLAEXPO2026 “[Insert video testimonial]”
#GreenIndustry
LinkedIn We’re excited to be exhibiting at Nursery/Landscape EXPO 2026 in San Antonio. Here’s what one of our customers had to say: “[Insert testimonial]” — [Customer Name / Company] If you’re
👉 Register here: nurserylandscapeexpo.org 📲 Show
attending, stop by Booth [#] to connect with
us you’re coming by tagging
12–13
@Nursery/Landscape EXPO and using
nurserylandscapeexpo.org
August 12–13 | San Antonio
#TNLAEXPO2026
our team and learn more about what we’re bringing to the industry this year.
👉 Register here:
📍 August
Email Marketing for EXPO 2026 You’ve invested in exhibiting at Nursery/Landscape EXPO 2026. Now, let’s ensure the right people find your booth. Exhibitors who promote their presence ahead of EXPO consistently see stronger booth traffic, more meaningful conversations, and a higher quantity of qualified leads.
Drive Booth Traffic
Set Pre-Show Meetings
Maximize Your Time
Get more visitors to your exhibit.
Connect with prospects before the
Make the most of your EXPO
event.
investment.
Email 1: Announcement & Social Proof Here’s a template for your first email, emphasizing your presence at EXPO and leveraging customer testimonials to build trust.
Subject: Will we see you at EXPO? Hi [Name], We'll be at Nursery/Landscape EXPO this August and if you're planning to attend, we'd love to connect.
Don't just take it from us: "[Insert short testimonial about your product/service]"— [Customer Name / Company]
EXPO is one of the few times each year where the green industry comes together in one place. It's the perfect opportunity to discover new solutions, compare products, and have real conversations with suppliers. Key details:
📍 Visit us at Booth [#] 🗓 August 11–13 | San Antonio 👉 Register here: nurserylandscapeexpo.org Let us know if you're attending, we'd love to connect.
📲 Show us you're coming by tagging @nurserylandscapeexpo on Instagram and @Nursery/Landscape EXPO on Facebook, and use #TNLAEXPO2026
Email 2: Why Visit Us (Differentiation) Subject: Why people choose us, see for yourself at EXPO Hi [Name], If you're attending Nursery/Landscape EXPO, make sure to stop by our booth.
"[Insert result-driven testimonial]" — [Customer Name]
Want to see how this could work for your business? Stop by Booth [#] and connect with our team, we'd love to learn more about what you're working on and how we can help.
Key details August 11–13 | San Antonio Register here: nurserylandscapeexpo.org
Show us you're coming by tagging @nurserylandscapeexpo on Instagram and @Nursery/Landscape EXPO on Facebook, and use #TNLAEXPO2026
Email 3: Urgency & Industry Value Subject: EXPO is coming up, don't miss it Hi [Name], Nursery/Landscape EXPO is right around the corner, and we're getting ready for a busy show. If you're planning to attend, we'd love to connect and show you why businesses choose to work with us:
"[Insert testimonial about results or experience]" — [Customer Name]
EXPO is where the industry comes together to build relationships, explore what's new, and find solutions that move businesses forward.
🎯 Booth [#] 📅 August 11–13 🔗 Register here: nurserylandscapeexpo.org 📲 Show us you're coming by tagging @nurserylandscapeexpo on Instagram and @Nursery/Landscape EXPO on Facebook, and use #TNLAEXPO2026
We hope to see you there.
Email 4: Book Meetings (High Conversion) Subject: Want to meet at EXPO? Hi [Name], We'll be at Nursery/Landscape EXPO August 11–13, and our schedule is starting to fill up.
"[Insert testimonial]"— [Customer Name]
If you're attending, now is a great time to connect and set up a quick meeting.
📍 Booth [#] 📅 San Antonio Reply to this email or reach out—we'd love to connect and make the most of your time at EXPO.
📲 If you're planning to attend, tag @nurserylandscapeexpo on Instagram and @Nursery/Landscape EXPO on Facebook, and use #TNLAEXPO2026
Have Questions? Our Marketing Manager, Kim Cabrera, is here to help you maximize your EXPO 2026 promotion.
Email Kim Cabrera
Call Kim Cabrera
kim@tnlaonline.org
512-579-3860