BBRC MARKETING & PUBLIC RELATIONS ACTIVITIES REPORT Prepared for the BBRC Board | September 2026 Executive Summary August marketing and public relations work focused on strengthening BBRC’s public presence, improving the guest and new member experience, and preparing digital tools for recruitment, engagement, and project visibility. The new BBRC website design and content are complete, with launch targeted for September 4, 2026. This supports BBRC’s message as community-minded “People of Action” changing lives through service and financial support.
Key Activities and Deliverables Completed or Underway (links are embedded in the text below for viewing draft publications) ▪
Finalized design and content for the new BBRC website; launch is scheduled for September 4, 2026.
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Created online New Member Application
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Drafted a digital Guest Welcome Packet to give visitors a clearer, more welcoming introduction to BBRC.
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Drafted a digital New Member Welcome Packet to support onboarding and explain expectations, opportunities, and resources.
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Created a draft New Member Process Flow graphic to clarify the membership journey.
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Created a draft promotional piece for club events, including the AI4A race.
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Created BBRC Project Sheets to showcase club impact for members, guests, partners, and sponsors.
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Collected photos for website, social media, and promotional use; next step is organizing them on BBRC OneDrive.
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Received OddDog proposals for board review: website support, a short promotional video, and social media strategy/content support.
Strategic Value for BBRC •
Improved visibility: The website and project sheets give BBRC a more current, consistent public image.
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Stronger recruitment: Guest and new member materials make BBRC, Rotary, and the path to membership easier to understand.
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Better storytelling: Photos, project sheets, and future video content create reusable assets for outreach, sponsorship, and member communications.
BBRC PR/Marketing Report for September 2026 •
Consistent communications: A social media strategy could support regular public visibility without relying solely on ad hoc volunteer efforts.
OddDog Proposals Pending Review and Forthcoming Presentation to Board Proposal Area
Purpose
Board Consideration
Ongoing website support
Maintain and support the new website after launch.
Confirm support level, budget impact, and approval process.
Short BBRC promotional video
Create a concise BBRC introduction video for recruitment, outreach, website, and social media.
Review scope, cost, timeline, audience, and distribution plan.
Social media strategy and content support
Create a consistent approach to social media messaging and content.
Assess impact on consistency, reach, and volunteer capacity.
Printed promotional materials
Decide what to print, estimate costs, and confirm 2026–2027 budget availability.
Obtain proposals and funding approval.
Next Steps 1. Launch the new website on September 4, 2026, and monitor for immediate corrections. 2. Finalize the guest packet, new member packet, and New Member Process Flow graphic for digital distribution. 3. Organize collected photos on BBRC OneDrive using clear folders and naming conventions. 4. Review OddDog proposals and decide which items need funding, refinement, or board approval. 5. Create a 60–90 day communications calendar for website updates, project highlights, member stories, guest outreach, and social media.
Board Decisions or Guidance Requested •
Confirm support for paid website maintenance after launch.
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Decide whether to prioritize a BBRC promotional video this year.
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Decide whether to fund formal social media strategy and content support.
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Identify reviewers for final guest, new member, and project materials before publication.
Respectfully submitted by: Tom Leonidas