MESSAGE FROM OUR CEO Deepinder Batth
Monthly Newsletter
Happy New Year and welcome to our very first
Team Newsletter!
As we move into the next phase of growth at Tim Hortons, it’s important to us that everyone across the business feels informed, connected, and involved. This bi-monthly newsletter is designed to keep you up to date with what’s happening across the company, share key updates and help you get to know new starters and teams across the business Most importantly, this newsletter is for you. We’d love to hear your feedback — what you like, what you don’t, and what you’d like to see more (or less) of in future editions. We only want to continue creating this if it’s genuinely helpful and engaging. Please share any thoughts, ideas, or suggestions by emailing thetims@timhortons.co.uk — we’d love to hear from you.
We’d also welcome any team updates and images to feature in future editions, whether it’s a personal achievement, milestone celebration, or something worth shouting about Thank you for being part of the journey, and we hope you enjoy the first edition.
Louise Buet HEAD OF MARKETING
Strong Finish to 2025Thank You
As we close out 2025, I want to take a moment to say a huge thank you to everyone across Tim Hortons UK & Ireland. Thanks to your hard work and commitment, we delivered an excellent Christmas trading period, with like-for-like sales up 10% year on year.
This success is a direct result of the energy, teamwork and pride you bring to your roles every day, especially during one of the busiest and most demanding times of the year. This strong festive performance builds on a year of real momentum. In 2025, system sales grew to £105m, up from £99m in 2024, with like-for-like sales increasing by 8% across our go-forward estate. This growth reflects more customers choosing Tim Hortons more often and enjoying more of what we offer, driven by our value-for-money proposition and great execution across the business.
Since launching in the UK eight years ago, we’ve continued to refine our offer, learning what works best for our customers and strengthening our foundations. As part of the normal course of business, we regularly review our restaurant portfolio to ensure we are in the right locations to best serve our guests and sadly we did have to make difficult decisions to close stores, but it has allowed us to be well positioned to continue growing in a sustainable way.
Thank you once again to everyone across Tim Hortons UK & Ireland. Your passion, teamwork and commitment brings our brand to life every day, and I’m incredibly proud of what we’ve achieved together. I look forward to building on this momentum as we move into 2026 and beyond.
Deepinder CEO
Group News
We’re excited to announce that our CEO, Deepinder Batth, has recently stepped into the role of CEO for the SK Group. This is a fantastic milestone and a further step in strengthening the Group as we continue to grow
2025 Record Week Superstars Team Update
It was an incredible year across the whole store estate, with record months, weeks, and even hours all smashed.
Here are just a few shout-outs, but a huge well done to everyone across the estate for raising the bar and making 2025 a year to remember.
Park Royale - 29/12 - £96,920
Trafford - 29/12 - £59,729
Fountain St. - 15/12 - £39,632
Leeds - 29/12 - £52,536
He’s back!
We want to welcome Jonny Wood back to the company full time as Head of Food & Beverage in the Menu Management Team. Jonny returns, on the 2 March after setting up his own successful restaurant and is looking forward to working on our food strategy nd
Starter
Tom Carson has joined the Procurement & Supply Chain team as Senior Supply Chain Manager. Tom joins us from Godiva, the luxury Belgian chocolate company (yes, the good stuff), where he led the UK supply chain team, and he is already making a big impact at Tims
Ops Update
I’d like to start by saying a huge thank you The support, commitment, and hard work from teams across the estate has been outstanding What a year 2025 turned out to be! It was a record-breaking year, with a few key records listed on page 3. You should all be incredibly proud of what we achieved together. Take a look at some of the brilliant achievements delivered by our teams.
During 2025, we continued to invest in smarter ways of working One key trial was Ops Spot, an AI-powered camera system supporting delivery dispute management through a third-party provider. This has significantly reduced the time and effort required in-store to manage delivery issues, allowing teams to stay focused on customers and operations Following a successful trial, we’re planning a wider rollout in Q2 2026
Looking ahead, we’ve been developing our 2026 Plan to Win, which we’ll be sharing in full next week. What remains unchanged is our focus on customers and experience being at the heart of performance. The priorities below reflect where great execution really matters, and how we’ll measure success across our restaurants
As we head into the year, there’s a lot to be excited about. We have a strong LTO pipeline, continued focus on strengthening our management teams, and are building bigger teams to support the growth ambitions within the plan We’re confident that 2026 can be another record-breaking year for the business, and we know that success depends on having the right people, the right product, and the right equipment in place to support it.
We’re also working on a Kitchen of the Future concept, trialling new equipment and operational efficiencies designed to simplify execution and improve consistency We’re looking forward to live-testing this in a small number of stores later this year. As well as working towards potentially opening new stores, with more detail to follow soon.
Chris Pennington HEAD OF OPERATIONS
Marketing Update
Last year was a significant one for the business, and a year in which marketing really began to evolve across the company
We were delighted to welcome Jess Bates, Brand Manager, back from maternity leave, and to introduce Daisy Davenport to the team. With a large proportion of the marketing team having joined within the last 18 months, 2025 became a year of building strong foundations.
Our focus was on improving internal processes, stepping up our creative output, building a stronger and more engaged social community, ensuring our media investment was working effectively, and delivering impactful promotional activity to support sales. This groundwork has been crucial in setting the team and the wider business up for future success.
As we head into 2026, we’re ready to take things even further
A key focus for the year is driving delivery sales to increase overall average transaction value (ATV) and total transactions. Alongside this, we’ll be rolling out a strong and consistent promotional plan designed to support performance across the business
One of the most exciting developments on the horizon is the launch of an app loyalty scheme –something our customers have been asking for some time
While rollout timelines are still being finalised, we’re excited about what this will bring and look forward to sharing more details as plans progress throughout 2026
The marketing team is focused on building momentum, supporting growth, and continuing to evolve how we connect with our customers, with plenty more to come.
Louise Buet HEAD OF MARKETING
Everwonderedwhatothersinthecompanygetup to?NowisyourchancetomeetG.
IliveinIrelandandamofftoLondon Gatwicktoday.Iamheadingtoone ofourCentreofExcellencestoresParkRoyal.Todaywearetrainingour areamanagersonournew campaign.
Imanageateamof5,soitisalwaysgreattohavethemwithmeat thesemeetings.Thesemeetingsarehardworkaswehavealotto train,butwealwaysmakeitfun!
It'sbeenalongdayandIamawayfromhomefor twomorenights,soIheadbacktothehotel.Iorder achickenburrito(extraspicy)andwatchmyguilty pleasureinbed-LoveIsland.It'slikechewinggum fortheeyes!Withanearlystartinthemorning,I finishthenightwithsomelightmediation,andthen mylightsareoutby10pm.Readytodoitallagain tomorrow
Your ideas matterwin £20 Amazon voucher!
We know there’s always more we can do to improve and the best ideas often come from the people who know our business best: you!
This is your chance to have your voice heard Whether it’s an idea, a process improvement, a new way of working, or a suggestion to make things better for our teams or customers, we want to hear it No idea is too small, and every suggestion will be carefully reviewed.
As a thank you for your input, the best idea featured in each newsletter edition will receive a £20 Amazon voucher and £100 if the business ends up implementing it!
If you have an idea you’d like to share, please email thetims@timhortons.co.uk, with the subject line: IDEA, including a short description of your suggestion and the area of the business it relates to
Your ideas help shape how we work, grow, and succeed together, so please get involved and make your voice heard.
