A GAME-CHANGING PUBLICATION
The Entertainer! Magazine is…
Welcome! Boy, do we have great news for you! Read on...
most engagement rings, did not involve a diamond as most people simply could not afford them. Sales were on the decline. In the most game-changing ad campaign in the jewelry industry, De Beers proclaimed that “A Diamond Is Forever” so no marriage proposal could be considered serious without one. In 1999, two weeks before her death at age 83, Advertising Age Magazine proclaimed that Frances Gerety had in fact written the “Slogan of the Century” which to this day, has kept diamonds essential for any serious expression of love.
“Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensable to a significant portion of its residents.”
Massively Distributed!
We cover the city like a blanket in 1,350 locations. We have an astounding 98% pickup rate! Readers find us in targeted locations. They find us where money is being spent.
Targeted!
We target 20% tourists. 80% locals. Slightly more females than male readers. About 70% of readers will be ages 25-64. Most will be in their prime earning years.
Vibrant!
We offer full-color on every page for a reason. Stunning pictures and graphics = engaged readers. They read more, retain more, buy more.
Widely Read!
Over 1 million people will read us in print this year. 400,000 more will read us digitally online.
Respected!
Non-Political Non-Offensive Non-Scandalous We’re the FUN magazine!
Inexpensive!
Advertising shouldn’t cost a fortune. But it should help you make one!
Digitally Cool!
Yes, we have them all. Comprehensive web site Digital Online Edition Influential Social Media Presence All just a mouse-click away.
Warren Buffett Berkshire Hathaway
Didyou know?
}The shade of blue used in the Entertainer logo came from a free graphics program one of our staff had on their computer. The program only had one shade of blue so we had no way to adjust it. We all looked at it…thought it looked pretty cool, and we just let it be. The gods had spoken. Cool is just cool and should not be messed with.
In advertising, there is only ONE kind of money… New Money.
You don’t need the same old customers. You want NEW customers. It takes a game-changer to create that. There is nothing like The Entertainer!
We Are Not… Another “me too” lifestyle magazine Another angry Alt-Weekly Another sleepy newspaper
We have changed the game.
Marlboro was once marketed as a women’s brand of filtered cigarette, that was “Mild as May”. It was also ranked last out of 32 leading brands. In a game-changing move, the ad agency switched the message to appeal to men by creating the now-iconic “Marlboro Man”, the cowboy symbol of masculinity and strength. Marlboro became the #4 cigarette brand in America in less than a year and soon became the leading cigarette brand in the world, valued by CNN in 2012 at over $69 billion and ranked the 7th most valuable brand on the planet. In the 1990’s milk sales had well… soured. Faced with declining market share, the California Milk Processor Board became a game-changer and created the now legendary “Got Milk?” campaign. It not only sharply turned consumer sales up by 7% in the first year, but in the process created a marketing juggernaut copied by dozens of other products and is
WHO’S READING
In 1926, fledgling copywriter John Caples sat down at the typewriter and tapped out what many believe to be the most successful headline in advertising history:
“They Laughed When I Sat Down At the Piano But When I Started to Play!”
The City’s Hottest Demographic
Entertainment-seekers do more, dine out more, see more shows, go to more ball games, experience more events, watch more TV, spend more money, buy more of everything and are far more likely to drive out of their way to see you.
No one’s laughing now.
In the years that followed, more people attempted to learn to play the piano than in the entire history of the instrument. He simply marketed to the entertainment-seeker in all of us.
Readers of The Entertainer! aren’t elitist, but they will earn about triple what the average person earns in a lifetime. But, far more important than how much they earn, is how much they spend, and what they spend it on—entertainment and lifestyle in all its forms.
They tend to be about 50-50 men to women, of all races. They tend to be early-adopters. They like what’s new and exciting, and appreciate it more once acquired. They may not buy the most expensive item in your store, but they will visit the store more frequently, and that’s good for business. They love to travel and do things with their families. Best of all, they’re loyal, and that means their children are likely to become your customers down the road.
We Have The Entertainment-Seeker
Enertainmentseekers cross all age demographics because they begin at an early age, and never stop.
We had our first magazine racks designed to hold a 12” tall publication but after we built them all, we changed our minds to bring out the magazine at over 13” tall (smart, right?). Now, the magazine pokes an inch out of the racks. It’s become a reminder to “Think out of the box!”, every time we see them sticking out. We may never change the racks for that reason.
Editorial Calendar
Every
issue has something special!
January
“Event-O-Rama!” Issue
Cactus Bowl, Fiesta Bowl, Barrett Jackson, Waste Management Open and many more!
February
“Beer Glorious Beer!” Issue
Arizona Beer Week – Over 400 sudsy events!
March
“Fields of Dreams” & “Irish Party Themes!”
Spring Training Guide – St. Patrick’s events!
April
The Annual “ENVY!” Issue 100 Envious ways to spend that tax refund!
May
“Diner Insider” + “In Cinco We Drinko!”
Insider secrets you’ll love about local restaurants – Cinco de Mayo events!
“No Bummer This Summer!” Issue Movies, waterparks, kids and family fun!
July
The Patriot Issue, “Best Bets for Vets!” July 4th events and deals for Veterans!
August
“Get Outta Town!” & “Back to School” Beat the heat – Great getaways!
September
“All That Is Fall” Arts Issue A preview of the coming fall arts season!
October
“Beers & Boos!” Issue Oktoberfests and Halloween fun!
November
“Holiday Arts & Gifts” Guide Grinches, Scrooges, Nutcrackers – Oh My! The best holiday themed arts shows!
December
“Happy New Year!”
The best New Year’s Eve parties!
Editorial and Advertising Deadline: 20th of each month for the following month.
Mr. Clean eliminated the dirt.
Mr. Clean made his television commercial debut in 1958. Within the first six months of the introduction, Mr. Clean became the best-selling household cleaner on the market. The jingle that was created is the longest running advertising jingle ever in television history.
A Clean Message.
You work hard to keep your brand untarnished. We do the same by not allowing undesirable advertising topics into the publication. Why? Because questionable topics like drugs and adult entertainment tend to weaken credibility and who needs that? Sure, we lose money on the ads we turn down, but many of our clients and family brands choose us for exactly that reason. AVIS Didn’t
Just Rent Cars.
In just three years, using only three words, a struggling Avis Rent a Car increased its sales 300% from 11% share to 34% share and set a new standard of service for car rental agencies worldwide. More than a catchy slogan, “We Try Harder” remained the company’s tag line for over 50 years.
At The Entertainer!, we also try harder by providing complete marketing solutions including print advertising, editorial, cross-sectional marketing, calendar listings, online marketing and social media which requires total integration of our editorial, digital and ad sales departments. We all try harder to make sure you get results, not just another ad.
WORLD-CLASS DISTRIBUTION
In 1915, William Wrigley, Jr. organized the first-ever nationwide direct marketing campaign, shipping sticks of gum to every address listed in U.S. phone books.
It wasn’t the cheapest thing Wrigley could’ve done, but he wanted his product in everyone’s hands.
We want our product in everyone’s hands.
• 30,000+ issues monthly
• Over 1,350 locations
• Over 98% pick-up rate
• In 20 entertainment zones
• Reaching over 1 million readers a year! We could’ve done it with less. But we wouldn’t be as successful.
Distributing to: Old Town Scottsdale, North Scottsdale, Downtown Phoenix, Central Corridor, ASU & Mill Ave, Tempe, Downtown Chandler, Downtown Mesa, Downtown Gilbert, Downtown Glendale, Westgate, Arrowhead, Desert Ridge, Arcadia, Paradise Valley, Biltmore and more.
Targeting: Over 350 hotels & resorts, restaurants, craft beer hot spots, Sky Harbor International Airport, wine, grocery stores, ASU and community colleges, casinos, tourist attractions, coffee and breakfast houses, retail stores, clubs and venues, family-friendly businesses and more.
Our first month of distribution gave us a shock. An incredible 94% of the magazines were picked up. Most magazines aspire to that large a number after a year or more. To do it in the first month with over one thousand locations was a pleasant surprise. Our distribution manager wanted a raise. We bought him a steak dinner instead. He still wants the raise.
Dots represent individual distribution locations. The Entertainer! Magazine focuses on locations where entertainment, retail or tourism are most dominant.
Map does not show distribution into Southern or Northern Arizona. The Entertainer! is also distributed in Sedona, Prescott, Flagstaff, Wickenburg, Kingman, Lake Havasu, Parker and Tucson Arizona.
“I resolved to stop accumulating and begin the infinitely more serious and difficult task of wise distribution” - Andrew Carnegie
In 1988, Nike had sales of approximately $800 million but Reebok sold more. The “Just Do It” campaign catapulted their sales to $9.2 billion in only 10 years. Who knows how many people were motivated to try something new or complete an arduous task just by remembering their simple message. It was a human truth we could all relate to.
Media Buying Made Easy.
Often, we must try something new and leave the old ways behind, to make more profit. We created The Entertainer! inspired by the same type of thinking Nike has. With our impressive design, incredible distribution and affordable pricing, we think we are the best choice. May all your media buying decisions be this easy.
Largest Private Distribution Company in Arizona
Our parent company, Times Media Group is the largest private publishing house in the Phoenix market. TMG also owns Arizona Integrated Media (AIM), which is trusted by over 50 publications as their distribution company. When it comes to delivering publications to market, AIM is the #1 private distribution company in Arizona.
Racks Empty?
The Entertainer! goes quickly! Fear not – every street rack includes a QR code, which once scanned, delivers the magazine directly to your smartphone. And another digital subscriber is born!
Try it!
The Tourists AreReading Fabulous Stays!
in over 350 hotels
The Entertainer! is the #1 choice of over 350 of the best hotels and resorts. They depend on us to tell their guests and customers “what’s going on in this town” every month.
Didyou know?
}The sectional layout of the magazine came from looking at a phone book. No matter how large a phone book gets, you can zero in on exactly what you want in seconds. So we just put the sectional name at the top of each page so readers could navigate the magazine faster. Done.
The Entertainer! is the most widely distributed publication at Phoenix Sky Harbor International Airport.
WINNING EDITORIAL
Charmin Needed a Squeeze.
Dick Wilson appeared in over 80 movies and TV shows but never was famous until he became Mr. Whipple, who taught us not to “Squeeze the Charmin” from 1965 to 1989. In one of the most successful ad campaigns ever, spanning over 500 commercials, he made us laugh and forget what toilet paper was really used for. Wilson earned over $300,000 a year working only 12 days a year. It was later declared that his face was more recognizable than current President, Jimmy Carter, and in fact, the 3rd most recognized face in the United States. The Guinness Book of World Records declared it the longest running TV commercial campaign ever.
Go Ahead, Squeeze Us.
Need more value? Just ask. Need web support? Just ask. Editorial support? Just ask. A street team to carry your message directly to consumers? Just ask. At The Entertainer!, we invite you to squeeze us for more–we don’t mind.
Editorial Worth Reading
Every month, we cover entertainment from A to Z with insightful articles, Hollywood “A-List” celebrity interviews, local events and our own twisted humorous spin on the 5th largest city in the United States. We dominate all that is exciting and fun as we offer over 400 things to do, 10 sectional calendars, covering 12 genres of entertainment, compiled by some of the best writers you’ll find anywhere.
Didyou know?
}Since the words “The Entertainer!” personified the magazine, we decided each section should be similarly personal. Thus, sections such as “The Gladiator!” (sports), “The Metropolitan!” (events), “The Showman!” (live music) and “The Extraordinaire!” (the good life) and others were born. And just because we are so excitable, we put exclamation points on them all!
When Absolut Vodka began their now famous campaign, they had only 2.5% of the market. Twenty five years later, they had over 50% of all the imported vodka share in the U.S. This campaign remains the longest-running, uninterrupted print ad campaign ever, spanning an amazing 1,500 uniquely created ads showing one bottle. Absolut found 1,500 creative and innovative ways to present their quality product.
Unbridled Creativity.
Advertising is nothing if not creative. Our amazing graphics department will create over 1,500 ads this year alone. But great graphics is just the beginning. You will find The Entertainer! to be creative beyond the ad. We not only can help create a winning message, but cross-promote it in our calendars, at events, online, via social media and editorially. We do this for most every client. Let us help you be creative beyond just the ad. Absolutely.
DIGITALLY SAVVY READERSHIP
For Miller, less was more.
Miller was the first to introduce a light beer in the U.S. in 1975. By creating Miller Lite, their own new category of product, and then by being innovative in its presentation, they convinced millions of die-hard beer drinkers to switch to a lighter, “less filling” option. By creating a new niche and being first to market, they leaped ahead of their competition and enjoyed dominance in the category for nearly two decades.
Smart Phone Optimized
The Entertainer! Magazine’s web site loads fully-optimized for smart phone screens and all information is accessible in a large, easy to read format.
Entertainment dominates nearly every megatrend in our marketing world today. We have more blockbuster movies, TV shows, video games, consumer electronics, phone apps and social media success thanks to entertainment than any other reason. The Entertainer! chose to own the entertainment category just like Miller chose light beer. It works.
Over 10,000 Facebook friends and Twitter followers await.
Sizes & Rates
} Didyou know?
5,000 – The number of digital views in our first week after launch. At that instant, we knew we had a winner because we told nobody about the launch of the digital product as it arrived late, after the print product hit the streets. People just found it. How they did still remains a mystery.
Digital Subscriptions
Our opt-in subscribers receive the digital magazine each month (free) via direct email. They enroll via our “Bribe To Subscribe” program, web site, street team promotions, QR codes or social media campaigns.
Apple’s Bet: People would buy on difference.
Online Digital Magazine
Up to 400,000 readers are expected to download our digital online magazine this year. Our hosting platform interacts with all formats and has a reader-engaging, page-turning format that simulates a first-person reader experience. Even live links to your website and embedded videos are absolutely FREE.
In 1986, Apple personified the computer using two men representing the points of difference between the Mac vs. the PC. They were able to increase Mac market share growth by 42% without ever once showing a computer. By 2010, Adweek declared that “Get A Mac” was the best advertising campaign of the first decade of the new century.
The quality brands that choose The Entertainer!, do so because we offer many superior points of difference such as a larger physical size, huge and targeted distribution, better look, relevant editorial, longer street-life, “A-List” celebrity interviews and content suitable for the entire family. Like any quality product, the differences become apparent with use. Use us well.
RATES & SPECS
Rate Card
Liar, Liar, Sales on Fire!
In 1986, “Joe Isuzu” (David Leisure) helped Isuzu reach their peak sales by being exposed as a liar in each and every commercial. He has been awarded the #15 product spokesman of all-time for his deceptively funny role and helped Isuzu sell 127,000 cars in just one year.
Truthfully Speaking…
We’d like to tell you our product will triple your sales, break all records and make you filthy rich. While we might fall just short of those goals, we can help you gain exposure for your brand in a respected publication at a price most feel is more than reasonable. There is no product like The Entertainer! anywhere. Let us show you what we’re capable of.
Rates Include:
• All Rates are full-color (4-color)
*Note: 20% premium for gloss pages
• All Rates include full statewide distribution to over 1,350 locations
• All Rates are per insertion (per issue)
Payment:
• All payments are due in advance of print deadlines unless other payment terms have been agreed to.
• Late payment fees apply. Insufficient funds fees apply.
• The Entertainer! accepts all major credit/debit cards or company checks as payment. Credit cards will be processed monthly unless otherwise requested.
In the 1960’s no advertising campaign had more impact on changing the auto game than the iconic Volkswagen ads that asked you to “Think small” and to know that any imperfection was considered a “Lemon” to the folks at Volks.
In perhaps one of the greatest marketing feats of its time, Volkswagen convinced millions of
Didyou know?
Design Specifications
AD SIZES
Double-Truck (full bleed)
TRIM: 20” wide x 13.375” tall
LIVE: 19.25” wide x 12.625” tall
BLEED: Include .25 inches on all sides
(Final size: 20.5” wide x 13.875” tall)
Full-Page (full bleed)
TRIM: 10” wide x 13.375” tall
LIVE: 9.25” wide x 12.625” tall
BLEED: Include .25 inches on all sides
(Final size: 10.5” wide x 13.875” tall) Half
In most magazines, the quarter pages are the most popular ad size. But The Entertainer’s full pages are 18% cheaper by the inch. Our full pages offer nearly 40% more ad space than a standard 8.5” x 11” size page most magazines offer. Think BIG!
Artwork Specifications
tall
Sixth Horizontal 4.53” wide x 3.44” tall
Power Strip 9.25” wide x 1.5” tall
Cover Power Strip 10” wide x 1” tall
(BLEED: Include .25 inches of bleed on right and left sides)
*Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files. Publisher will not be responsible for ad reproduction if advertiser-supplied materials do not match specifications. All spot colors and LAB colors must be removed from artwork prior to submission.
The Entertainer! accepts only CMYK, 300dpi, press-ready PDF files for print-ready ads. No other ad file types will be accepted. All spot colors, LAB colors and RGB colors must be converted or removed from artwork prior to submission. All images included in press-ready PDF must be 300dpi or greater to ensure quality reproduction.*
Note:
Black and white ads not accepted unless approved by The Entertainer!
Graphic Design Services are FREE!
If you need help with the design of your ad, just ask! Our expert design team will be happy to help you. A professional design always gets better results.
Americans to buy a small German car with very little horsepower, in a still anti-German, post WWII market dominated by powerful, American-made, gas-guzzlers. It was a media plan that to this day ranks as one of the most impressive advertising triumphs of all time.
They did it by presenting something completely unlike the others with a low price.
We think BIG!
Yet, our prices are reasonable. Among the best you’ll find. Especially when you consider the quality of The Entertainer! Stunning graphic design. Timely and relevant editorial. Full-color, vibrant look. It’s hard to beat that, at any price. We are unlike the others. No Lemons here!
Full Color Publication; Trim Size: 10” x 13.375”
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