Issuu

Airpark News T H E

V O I C E

O F

T H E

A I R P A R K

B U S I N E S S

C O M M U N I T Y

S C O T T S D A L E

F O R

3 5

Y E A R S

APRIL 2016

The

Hyde Park

TOUCH Benefits of a Home Healthcare Concierge

Why Video is Good for Business

PLUS Rugby's Ballooning Fanbase

Issue Sponsored By:

p. 53

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April 2016 Scottsdale Airpark News | 1

2 | Scottsdale Airpark News April 2016

April 2016 contents FEATURES 16 | The Hyde Park Touch Home healthcare company gives clients a concierge experience 22 | That's a Wrap! North Scottsdale has transformed into a video marketing hub. Can it feed the Web's need for viral video and drive business sales? 28 | Edible Art Food nurtures body and soul at the Scottsdale Culinary Festival

30 | Scottsdale Forward 2016 Bob Parsons reminds us about city’s greatness 32 | Green Luxury Optima Kierland to showcase floor-to-ceiling glass, flexible floor plans 38 | Ballooning Fanbase Scrums and rucks come to Scottsdale’s Rugby Bowl 42 | Remember When Gardens provide food, beauty throughout Scottsdale's history 50 | Lending a Hand Golf tourney to raise money for Arizona Helping Hands 56 | Taking Off Bank launches new aircraft financing group

64 | Business Profile ‘Be Brave and Bold’. Recess Endurance Training helps adults rediscover the joys of being active

COLUMNS

36 | Legal Perspectives Giving back by Randy Nussbaum 58 | Financial Fundamentals Guaranteeing you’ll never be poor by Thomas K. Brueckner 60 | Chatting with the Chamber What is the Chamber’s role in the upcoming elections? by Mark. J Hiegel 63 | Insurance & Benefits Airpark welcomes Redirect Health by Paul Breslau 66 | The Real Deal Election seems to impact housing less than economy by Rod Dennis 69 | Coach's Corner Lights. Camera. Action by Jen Smith

72 | Commercial Real Estate and You How commercial real estate agents are paid by Stephen A. Cross, CCIM

4 | Editor’s Note 6 | Business News 54 | Dining Destinations 68 | How's Biz?

70 | Business Horoscope 71 | Scottsdale Airpark Map 74 | Business Directory 79 | Advertiser Index

on the cover: Polly Morris, left, owner of Hyde Park Home Health Care, and employee Rebecca Williams provide concierge-style home care services. Cover photo by Sam Nalven April 2016 Scottsdale Airpark News | 3

Editor's Letter The Camera is Rolling: Video Marketing

t's no secret that social media has become an essential marketing tool as companies seek to grab consumers’ attention through blogs, email blasts, downloadable books, product manuals and flashy websites. But nothing in the social tool kit is more effective than online videos for engaging potential customers. CodeFuel, a company that assists online businesses with monetizing content and engagement, reports: • 64 percent of consumers are more likely to buy a product after watching a video about it • The average Internet viewer spends 88 percent more time on a website with video • Using videos on landing pages increases conversions by 80 percent. Many video marketing companies have set up shop in the Airpark to assist businesses wanting to use this powerful marketing tool. These nimble operations, including WireBuzz, Video To Market, PTS Multimedia and others, help companies set their stories in motion. Bob Parsons, founder of GoDaddy, believes video marketing is the wave of the future. He is building a 60,000-square-foot facility for his Sneaky Big Studios. In this issue, we'll go behind the cameras for an inside look at these video marketing companies. You'll also learn how Parsons came up with the inventive name for his new studio. Elsewhere in the Airpark: You’ll get an early look at Optima’s latest luxury residential development, under construction on the Phoenix side of Scottsdale Road at Kierland Boulevard. And, as always, you'll find savvy expertise from our columnists on such topics as finance, law and real estate. Watch for next month's issue, when we'll bring you an update on the state of commercial real estate in the Airpark. As always, please drop me a line at editor@scottsdaleairpark.com if you know of a new business going into the Airpark, have information on a new promotion scheduled for take off, or have other story ideas. Happy reading!

Ken Abramczyk, associate editor ken@timespublications.com

1620 W. Fountainhead Pkwy., Ste 219, Tempe, Arizona 85282 Phone: (480) 348-0343 • Fax: (480) 348-2109 Website: www.scottsdaleairpark.com PUBLISHER Steve T. Strickbine steve@scottsdaleairpark.com EDITORIAL DIRECTOR Robbie Peterson rpeterson@timespublications.com EXECUTIVE EDITOR Christina Fuoco-Karasinski christina@scottsdaleairpark.com ASSOCIATE EDITOR Ken Abramczyk ken@timespublishing.com CONTRIBUTING WRITERS Joan Fudala Jasmine Kemper Ken LaFave Jimmy Magahern Tim J. Randall Alison Stanton DESIGNERS Nicole LaCour nicole@timespublications.com Erica Odello, Design Director erica@timespublications.com AD DESIGN Paul Braun pbraun@timespublications.com ADMINISTRATION Courtney Oldham production@timespublications.com SENIOR ACCOUNT EXECUTIVE Lou Lagrave lou@scottsdaleairpark.com EDITORIAL ADVISORY BOARD Maryglenn Boals - MgBoals & Associates Beth Brezinski - Underwriter Beth Cochran - Wired Public Relations Steve Cross - Cross Commercial Realty Advisors John Meyer - Airport Property Specialist Kevin Newell - Hymson Goldstein & Pantiliat

Published monthly since 1981, Scottsdale Airpark News serves the fastest-growing area in Arizona. Scottsdale Airpark News is delivered to businesses in and around the Greater Airpark Area. ©2016 Scottsdale Airpark News. For calendar and news items, the deadline for submission is the first of the month previous to the month you would like it to run. All submissions are handled on a space-available basis. Unsolicited manuscripts, photographs, or illustrations will not be returned unless accompanied by properly addressed envelope bearing sufficient postage. Scottsdale Airpark News has made every effort to authenticate all claims and guarantees offered by advertisers in this magazine, however, we cannot assume liability for any products or services advertised herein. Copies delivered by First Class mail: $48.00 per year. The tradename Scottsdale Airpark News is registered. Reproduction of material in Scottsdale Airpark News in whole or in part without permission is prohibited. Times Media sets high standards to ensure forestry is practiced in an environmentally responsible, socially beneficial and economically viable manner. Scottsdale Airpark News is printed by American Web on recycled paper fibers with inks containing a blend of soy base. Our printer is a certified member of the Forestry Stewardship Council, the Sustainable Forestry Initiative, and additionally meets or exceeds all federal Resource Conservation Recovery Act standards

AHS Publishing, LLC Distribution Services Provided By

4 | Scottsdale Airpark News April 2016

480.348.0343

15080 N. 78th Way ±1.97 acres

SCOTTSDALE OFFICE PROPERTIES - LEASE ±291-873 SF ±676 SF ±892-4,224 SF ±962-2,350 SF ±1,482-3,949 SF ±1,675-6,700 SF ±3,636 SF

7944 E Beck Ln. 15720 N Greenway-Hayden Lp. Ste. 8B 7320 E Butherus Dr. 7345 E Acoma Dr. 7301 E Helm Dr. 7729 E Greenway Rd. 15721 N Greenway-Hayden Lp.

7302 E Helm Dr. O/W 14415 N Scottsdale Rd. O/W 7601 E Gray Rd O/W/S 14575 N 83rd Pl. W 7350 E Acoma Dr. O/W/H 7333 E Helm Dr. O/W

±2,500-10,000 SF ±2,755 SF ±3,932 SF ±4,798 SF ±6,000 SF

14901 N Scottsdale Rd ±17,280 SF

FOR SALE

FOR SALE/LEASE 7601 E Gray Rd ±3,140 SF

T-Hangars/Shades, Airport 7345 E Acoma Dr. O/W/H 14605 N Airport Dr. O/H* 15827 N 80th St. Unit 1 O/H* 15827 N 80th St. Unit 2 O/H* 7350 E Acoma Dr. O/W/H

ADDITIONAL OFFICE PROPERTIES - LEASE ±1,836-2,073 SF

FOR SALE

7729 E Greenway Rd ±10,050 SF

15720 N Greenway-Hayden Lp. Ste. B 15827 N 80th St. Unit 4 O/H* 7729 E Greenway Rd. O/W 16114 N 81st St. O/W/H 15834 N 80th St. O/H* 14901 N Scottsdale Rd. 14809 N 73rd St. O/W/H

SCOTTSDALE HANGARS - LEASE ±933-1,322 SF

5103 E Road Runner, Mesa ±8,500 SF

FOR LEASE

SCOTTSDALE PROPERTIES - SALE ±1,365 SF ±11,428 SF ±10,050 SF ±12,653 SF ±15,000 SF ±17,280 SF ±19,935 SF

FOR SALE

7345 E Acoma Dr ±962-10,000 SF

SCOTTSDALE WAREHOUSE PROPERTIES - LEASE ±1,260 SF ±1,748-5,369 SF ±3,140 SF ±5,427 SF ±6,000 SF ±24,511 SF

FOR LEASE

16114 N 81st St ±12,653 SF

Hangar AC-3, Chandler Airport ±4,030

FOR LEASE

FOR LEASE MRO Facility, Goodyear ±36,000 SF

15720 N Greenway Hayden Lp ±1,365 SF

1825 W Knudsen Dr., Deer Valley

ADDITIONAL HANGARS - LEASE/SALE ±3,600 SF ±4,030 SF ±8,500 SF ±8,623 SF ±10,125 SF ±36,000 SF ±117,000 SF

5655 S Sossaman, Phoenix-Mesa Hangar AC-3, Chandler Airport 5103 E Road Runner, Mesa Corporate Hangar, Deer Valley, O/H* 4550 Flightline Dr., Kingman MRO Facility, Goodyear, O/H Hangar 18, Goodyear, O/S/H*

FOR SALE/LEASE

FOR LEASE

Corporate Hangar, Deer Valley ±8,623 SF

5655 S Sossaman, Phoenix-Mesa ±3,600 SF

FOR SALE/LEASE

LAND FOR SALE ±1.2 acres ±1.97 acres ±2-16 Acres ±20 Acres

7974 E McClain Dr. 15080 N. 78th Way Casa Grande Municipal Airport Cooper & Queen Creek, Chandler

*Wholesale Fuel Available

(480) 483-1985

Information is secured from sources believed reliable. No warranty as to the accuracy of the information is made.

OR VISIT US ONLINE AT: AIRPORTPROPERTY.COM

14605 N. Airport Drive, Suite 210, Scottsdale, AZ 85260 April 2016 Scottsdale Airpark News | 5

airparkbusinessnews

WE WANT YOUR NEWS!

Send your Greater Airpark/North Scottsdale business news to editor@scottsdaleairpark.com.

Actor’s Retail Line Opens at Kierland Commons

Sundance, a retailer of women’s and men’s apparel and footwear, jewelry, accessories, art and home décor, has opened a store in Kierland Commons. Actor Robert Redford founded Sundance Catalog in 1989 to promote the works of artists and craftspeople from across the country and around the world. “The new store design elevates the Sundance heritage and lifestyle, offering a strong sense of discovery and originality throughout,” says Matey Erdos, Sundance CEO. “For us, it is a privilege to curate distinctive and artisanal collections, many pieces of which are exclusive to Sundance.” Offering a curated mix of unique, premiumquality women’s and men’s apparel and footwear, jewelry, accessories, art and home

décor, Sundance elevates the traditions of authentic American heritage into a classic and creative style. Info: www. sundancecatalog.com.

Companions’ supporters, the dogs, their training and ongoing follow-up support are provided free of charge. Info: www.cci.org/ dogfestphoenix

Event Helps Raise Funds for Canine Companions

Sign Company Changes Name

Dog Fest Walk ‘N Roll Phoenix will be the first walk to raise awareness and encourage funding to support Canine Companions for Independence, an organization that helps provide assistance dogs, training and support for those people who suffer from hearing loss. The walk will take place at 9 a.m. Saturday, April 2 at Scottsdale Civic Center, 3939 N. Drinkwater Blvd. Three years ago, a Phoenix man received a hearing dog from Canine Companions for Independence, named Plato. During team training, students are strategically matched with assistance dogs. Plato alerts the man to the door, alarms, timers and various important sounds he needs to hear. When Plato hears a sound to which he was trained to respond, he nudges the man with his nose, then leads the man to the source of the sound. Thanks to Canine

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Mobile Services We come to your business! • Wellness Screening • Health Fairs

…continues on page 10

Let us rejuvenate your smile

ARCpoint Labs of Scottsdale Life Insurance Exams

Signs By Tomorrow Scottsdale recently changed its name to Image360—Scottsdale. With the new name comes a fresh approach to professional graphic solutions with enhanced customer service, according to owner Brad Beller. The business will be announcing a grand opening soon to provide an inside look at the services available to the community through Image360. “After extensive research, we learned what attributes our clients’ value and expect from a graphics provider,” says Beller. “We are proud to have such firmly established roots in the region, but change is giving us new branches.” Image360 provides professional graphic solutions to businesses. Located at 8230 E. Raintree Dr., Suite 101, Image360 is locally owned and operated. network. Info: www.image360scottsdale.com.

Imaging with Dental Implants

additional fees for copies of imaging

Cosmetic Dentistry General Dentistry ■ Dental Implants ■ In Office 3-D CT Scan Imaging ■ Extractions

Root Canals Crowns & Veneers ■ Invisilign ■ Dentures ■ IV Sedation

■

(including wisdom teeth)

• Blood Draws Brent Call, DMD Proudly serving the community for over 10 years

ARCpoint Labs.com/Scottsdale-North 480.939.4656 15455 N. Greenway-Hayden Loop, Suite C-16 | Scottsdale, AZ 85260

6 | Scottsdale Airpark News April 2016

480-443-3552 ■ dentalrejuvenator.com 8147 E. EVANS RD., STE 1, SCOTTSDALE, AZ 85260

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Other Storage West Scottsdale facilities SW Airpark 13851 North 73rd Street Scottsdale, AZ 85260

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8 | Scottsdale Airpark News April 2016

Van Chevy Business Elite

for all of your commercial and fleet vehicle needs! ✓ Large inventory of the vehicles you need for your business ✓ Our Business Elite Specialists cater to your speciﬁc needs ✓ We show and deliver vehicles to your business to save you time ✓ Quick no-hassle pricing with no games and no pressure ✓ Easy purchase financing or ComTRAC leasing We specialize ✓ Special rebates on accessories in VIP ✓ Custom and turnkey up ﬁts SERVICE ✓ Large pre-owned inventory also available ✓ Fleet pricing available to employees, friends and family

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April 2016 Scottsdale Airpark News | 9

airparkbusinessnews …continued from page 6

Kent Circle Investments Moves to Evans Airpark Center

New Allstate Insurance Office Opens in Scottsdale

Allstate Insurance Company has opened a new office at 8787 E. Pinnacle Peak Rd., Suite 120, which is independently owned and operated by Jorge Tobar. “As a full-service insurance agency, we are a one-stop-shop for insurance and financial needs,” Tobar says. The agency sells auto, property, commercial and life insurance, as well as an array of financial services. Agency staff members can help customers choose coverage to best meet their needs. “We’re committed to customer service excellence and making insurance processes seamless and stressfree,” Tobar says. The office can be reached by calling (480) 257-7530. Info: www.allstate.com

Kent Circle Investments LLC and Seldin Real Estate has relocated to Evans Airpark Center, 7345 E. Evans Rd., in Scottsdale Airpark, moving from 8160 N. Hayden Rd. after 22 years at that location. The new office is 7,800 square feet and overlooks the southwest edge of Scottsdale Airport’s runway. Kent Circle Investments, managed by Scott Seldin, and Seldin Real Estate, purchased the Evans Airpark Center, a 34,000-squarefoot office/industrial complex in December 2013. The property is situated Scottsdale Beautiful event Saturday, April 16. Businesses that have adopted a road are encouraged to do their litter pickup this day. Trash bags, safety vests and cotton gloves are provided to all groups that register for the event. To participate, register at Scottsdaleaz.gov, search “Adopt a Road” or call (480) 312-3111.

Pitch in! Citywide Litter Pickup Event is April 16

Volunteers are invited to keep Scottsdale “Clean and Scenic” as part of the Keep

Kent Circle Investments and Seldin Real Estate has relocated to Evans Airpark Center, 7345 E. Evans Rd. on 2.4 acres east of Scottsdale Road and south of Scottsdale Quarter. Info: www. kentcircleinvestments.com

Meet Your Neighbors Lunch Set for New Restaurant

Get out of that office, rub elbows with local business owners and entrepreneurs and meet some new friends and colleagues. The Scottsdale Area Chamber of Commerce’s Meet Your Neighbors Lunch is set for 11:30 a.m. Friday, April 22, at the …continues on page 12

LOW RATES??? L

K NO FURTHER! CALL JIM LIEBERTHAL - 602.955.3500 or www.JimLieberthal.com OFFICE SPACE FOR LEASE 221 ±

14269 N. 87th Street

One Small Suite, MANY Extras Included: Elect, Internet, Direct TV, Lt Janitorial,

247 ± 1,818 ± 346 ± 405± 594± 800±

8603 E. Royal Palm 7900 E. Greenway

Professional Garden Style Building, Lots of windows, Elevator, off 101/Via de Ventura. Various Small Office Suites. Electric Included, Short term leases ok, easy 101 Fwy Access.

1,817± , 2,644±

8145- 8151 E. Evans Rd.

Evans Corporate Center -Premier Location! Garden Style, Close to Freeway, Covered Parking

1,272 ±

8080 E. Gelding

2 Large Private Offices, Conf Room w/Wet bar, Large Reception & Bullpen, ADA Restroom.

1,803 ± , 2,304± 4,157

5425 E. Bell Rd.

Professional Office Setting w/Functional Layout, Lots of Light & Upgrades, Covered Parking, High- end Furniture Negotiable, Close to 101 & Bell Rd. Also Available for SALE!

7835 E. Redfield Rd.

1,510 ± , 1,900±

7835 E. Redfield Rd.

1,589 ±

7025 N. Scottsdale Rd.

Two Suites - Super location, Lots of Parking, Aggressive Rates.

INDUSTRIAL SPACE FOR LEASE 1,250 ±, 1,,250±

7607 E. -7619 E. Greenway

Two Suites- Reception, Office, Bathroom, Evap or A/C Warehouse, Front loading Overhead Doors.

1,706 ± 1,800± 2,704 ± 3,268±

7735 E. Gelding Dr. 8281 E. Evans Rd. 7900 E. Greenway

Reception, 1 Office with wood flooring, Clean Evap Warehouse, 14’ Ceiling Height Flex space, 70% Office, 2 Covered Parking Spaces, Premier location by 101 Freeway Industrial space, Two Suites with Offices, Showroom, Bathroom & Evap Warehouse.

3,264 ±

7707 E. Acoma

Flex Space, 60% Build-Out, Beautiful Showroom, 2 Offices, 1 Open Office, Reception, 2 OH Doors, Warehouse (Partial A/C, Partial Evap) Attractive Signage Available!

5,232 ±

7900 E. Greenway

5,657 ±

8,232±

7777 E. Paradise Lane

Former Dance Studio, Large Open Rooms, Frontage on Redfield, Can be combined with Separate 3,000 SF Storage Warehouse 2 Offices, Break room, Showroom, Production Area, 100% A/C, 24’ Clear, Shared Loading Dock

6,393 ±

7625 E. Redfield

5 Offices, Reception, Showroom, Breakroom, Evap Warehouse, 2 OH Doors (1 door 12’ x 14’)

1,600 & 3,000 ± 22,000 ± 3,468 ± 4,157 ± (Div to 1,803±)

20612 - 20622 N. Cave Creek Rd. 6502 N. 27th Ave (Phoenix) 4045 E. Palm Lane (Phoenix) 5425 E. Bell Rd. (Phoenix)

5,000± 49,104 ±

7962 W. Gold Dust Ave. (Peoria) 3577 W. Electra Lane (Glendale)

Professional Office Complex, Modern Build-Outs, Covered Parking Signage, Call for Flyer! For Sale & Lease, Fenced Yards, Monument Storage. For Sale, Multi-Tenant - 1/2 Leased, Income Producer, As Little As 10% Down, SBA Opportunity! Owner/User/Investor, Professional Office, Divisible to Two Spaces, Combine or Occupy One & Lease One for Income, High-End Finishes, Furniture Negotiable, Priced Right! Near 101 & Bell For Sale - OWNER/USER/INVESTOR - GREAT Income Producer! Multi-Tenant Building . 1.3 Parcel of Land with Frontage on Pinnacle Peak Road. Close to I-17, Owner Financing Op!

FOR SALE

7575 E. Redfield Rd.

LEASING | SALES | PROPERTY MANAGEMENT | DEVELOPMENT

7575 E. Redfield Rd.

CUTLER COMMERCIAL

2150 E. Highland Avenue, Suite #207 Phoenix, AZ 85016 602.955.3500 Phone | 602.955.2828 Fax

www.cutlercommercial.com

Cliff Cutler James M. Lieberthal Rod Crotty

This information has been secured from sources we believe to be reliable, we make no representations or warranties, expressed or implied as to the accuracy of the information.

10 | Scottsdale Airpark News April 2016

N USSBAUM GILLIS & DINNER, P.C. HONORED TO SPONSOR ATTORNEYS AT LAW

YOU’RE INVITED PLEASE JOIN US FOR OPENING NIGHT OF

GENO C DE

AWARENESS WEEK DATE: MONDAY, APRIL 11, 2016 RECEPTION: 5:30 PM PROGRAM: 6:30 PM LOCATION: TURQUOISE ROOM SPONSORED BY:

NOT ON OUR PROGRAM FEATURES: My Journey from Chanowitz to Auschwitz by Isaac "Ike" Feiges, Holocaust Survivor SCOTTSDALE COMMUNITY COLLEGE 9000 E. CHAPARRAL ROAD, SCOTTSDALE, AZ 85256

WATCH GENOCIDE AWARENESS WEEK IS APRIL 11-16, 2015 For the full schedule, visit: scottsdalecc.edu/Genocide

The Maricopa Community Colleges are EEO/AA Institutions.

April 2016 Scottsdale Airpark News | 11

airparkbusinessnews new Crab & Mermaid Fish Shop, 4218 N. Scottsdale Rd. Meet Your Neighbors is a monthly event designed for Chamber members and nonmembers to network over lunch. The lunches are $10 in advance and $15 the day of the event. Info: www.scottsdalechamber. com or (480) 355-2712

Vintage Market Adds Another Evening

The Junk in the Trunk Vintage Market, scheduled for Mother’s Day weekend,

has added an additional evening to the event from 6 p.m. to 9 p.m. Friday, May 6, at WestWorld of Scottsdale. Tickets for this evening will be sold in advance for $50, allowing for the first opportunity to purchase items from 200 vendors, and will include a canvas bag, drink ticket and general admission re-entry for Saturday, May 7, and Sunday, May 8. Shoppers can enjoy the atmosphere of the market of vintage and handmade artisans, live performances from local musicians and creative design themes. “We anticipate this tremendous growth in our customer

base to continue,” says Lindsey Holt, Junk in the Trunk Vintage Market co-founder and owner. “Expanding what we offer is an exciting step. We feel privileged to host even more people looking to incorporate the vintage lifestyle.” Hours are 9 a.m. to 4 p.m. Saturday and Sunday; general admission is $8 per person. Kids 12 and under are free. Info: www. junkinthetrunkvintagemarket.com.

Fairmont Scottsdale Princess Sold, Continues Expansion

The Fairmont Scottsdale Princess will be sold by the New York private equity firm Blackstone Group as part of a $6.5 billion deal to sell Strategic Hotels and Resorts Inc. to Chinese company Anbang Insurance Group, according to the Phoenix Business Journal. Blackstone bought Chicago-based Strategic Hotels, which owns 16 luxury properties, late last year in a deal worth $3.93 billion, or $6 billion including debt, according to the Associated Press. Properties also included several California hotels. The purchase by Beijing-based Anbang is part of its plan to invest in luxury U.S. hotel properties. With Strategic Hotels, Anbang will gain a portfolio that includes 7,532 rooms along with numerous meeting and banquet space. The Fairmont is undergoing a $60 million renovation.

Quarles & Brady Partners Receive 2016 International Client Choice Award

If you can imagine it, We can finance it! Get a Loan. Be Surprised! Greg Miskovsky Arizona Regional President gmiskovsky@firstintlbank.com 7900 E. Raintree Drive 480-214-4298

www.firstintlbank.com

12 | Scottsdale Airpark News April 2016

David Funkhouser and Bradley Vynalek, local partners at Quarles & Brady LLP, each have received the 2016 Client Choice award from Lexology and the International Law Office. Established in 2005, the Client Choice awards recognize partners around the world who stand apart for their excellent client service. These awards Bradley Vynalek survey in-house senior corporate counsel only, inquiring about quality of legal advice, value delivered, commercial awareness and effective communication. Only one attorney in each market is recognized for any particular practice area. Client Choice recognized Funkhouser in the Litigation category …continues on page 14

April 2016 Scottsdale Airpark News | 13

airparkbusinessnews and Vynalek in the General Corporation category. Info: www.quarles.com

Jet Linx Scottsdale Adds New Senior Leadership, Celebrates ‘Best of the Valley’ Awards

Josh Allen, the founder and president of the charter brokerage division at Tempus Jets, was named the new base president of Jet Linx Scottsdale. Allen will focus on private air travel for individuals, corporations and government agencies in his new position. “I’m thrilled to be a part of this growing national company that keeps the focus on its clients by providing an exceptional local Scottsdale service with a great team of people,” says Allen. Jet Linx of Scottsdale said in a press release that Allen possesses an in-depth understanding of the industry, jet card and aircraft management, fleet operations and aircraft sales. Ashley Lightner, also formerly of Tempus Jets, was hired by Jet Linx of Scottsdale as a client services and fleet utilization specialist for Scottsdale. Lightner will focus on providing a “best in class” experience for the company’s clients. Jet

14 | Scottsdale Airpark News April 2016

The ZONE Launches Website

The ZONE, co-founded by Christine Arians, wife of Arizona Cardinals football coach Bruce Arians, and grief specialist Barbara Saint John, has launched its website at www.relaxinthezone.com. The ZONE helps heal through conscious and subconscious methods by removing outside distractions and adding positive stimuli. The website highlights the company’s three primary service offerings: grief release, child behavior modification and sports performance. “We get a lot of questions about the ‘Pod’ itself, and also questions about what services we provide beyond improved sports performance, so we wanted to better highlight all three areas of expertise on our website,” says Christine Arians. “We’ve had wonderful results Linx Scottsdale is also celebrating its second consecutive “Best of the Valley” Best Private Jet Company Editor’s Choice Award from Arizona Foothills Magazine. Allen points to Jet Linx’s unique local service offering as a reason for the award. “In the Scottsdale and Phoenix area, we are the only operator

The ZONE co-founders Chris Arians and Barbara Saint John recently launched a new website at www.relaxinthezone.com and extremely positive feedback from our clients with many crediting the experience with their personal breakthroughs, and we wanted the website to better describe and highlight those successes,” Saint John says. Info: www.relaxinthezone.com. providing guaranteed private jet services from a local private terminal, with a local team, local planes and local pilots,” Allen says. Info: www.jetlinxscottsdale.com. …continues on page 34

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16 | Scottsdale Airpark News April 2016

Sam Nalven

The

Hyde Park

TOUCH

Home healthcare company gives clients a concierge experience By Marjorie Rice

Polly Morris, right, opened Hyde Park Home Healthcare Professionals to assist patients who need assistance and personal care rather than a medical intervention.

t’s Friday morning at Hyde Park Home Healthcare Professionals, and Polly Morris and her team are putting out fires. Three of Hyde Park’s personal care attendants (PCAs) are out with the flu. So is the chef. A man has called to say he’s been unable to get out of bed for 48 hours. He’s not a client but is familiar with Hyde Park and needs help. And there’s been a mix-up at the bank that they say needs a personal visit by Morris. She goes into a huddle with PCAs at the weekly team meeting in the company’s Scottsdale offices. The bedridden man will get a visit from a PCA. He needs personal care rather than medical intervention, so this solution will spare him something he absolutely does not want: a call to 9-1-1 and treatment by emergency services. Morris will take the PCA’s original task and go to a client’s home to provide companion care and cook brunch for her and a guest. The PCAs trade updates on their regular clients—basic personal care needs including bathing and feeding for some, feeding tips for one of their more challenging clients, and a discussion about which clients like to have lunch on their best china—and which definitely don’t. Because each client can be served by at least four Hyde Park PCAs, it's important that each of those PCAs knows the clients and their preferences well to ensure everyone gets the care they need even during staff challenges. Meanwhile, Morris clears up the bank issue with a pleasant but no-nonsense call

that has me visualizing a banker at the other end snapping to attention. It’s mornings like these that have Morris’ cellphone so active it’s practically smoking. And it’s her business model—first-class service, flexibility and nimble response from a full-time staff of experienced, certified home healthcare professionals— that is paying off for Hyde Park. Part of that flexibility is Morris’s willingness to pitch in at a moment’s notice, to ensure her clients have the hightouch experience they expect from her company. That can range from companionship— “I spent four hours playing tic-tac-toe with one of our clients”—to cooking and delivering equipment from Morris’ new medical supply store. More about that later. This day it meant brunch. And for Morris, while Hyde Park’s service may not reach “Downton Abbey’s” lofty standards, it reflects her own English roots. This brunch included toast, tiny pancakes, scrambled eggs and fried potatoes on china, warm syrup in a silver gravy boat, a cut-glass pitcher for the water and wine goblets for the juice. “It was gorgeous,” Morris says. “This company is very much based on my English heritage of propriety and standards of proper, gracious and warm service,” Morris adds. She spells it out at the staff meeting after the scheduling has been unsnarled. “Many of our clients have nicer things,” …continues on page 18 April 2016 Scottsdale Airpark News | 17

Sam Nalven

Medical Supplies of Scottsdale maintains an inventory of equipment to help clients with their medical needs. she tells her staff. “These are people who often are at their end of life. They’ve kept these things for 50 years in their cupboards. Instead of just immediately going for their everyday things, bring these out and use them.” Morris promised to send a picture of a proper place-setting so her staff can see where the knives and forks should go. “They should have a knife for every course,” she says. “That’s a real pet peeve for me. And do look around. We had a

furnishings. “I was an antiques dealer and already had a sense for the finer things,” she says. “Through that and coming from England, I had a sense of service as a profession and doing things in a gracious way.” A bachelor’s degree in psychology and a master’s degree in social work followed, and Morris went to work in the healthcare industry, focusing on services for the elderly. She got the idea to start a home

And it’s Morris' business model—first-class service, flexibility and nimble response from a full-time staff of experienced, certified home healthcare professionals—that is paying off for Morris.

client who was eating on paper plates when we first got there, and she had all this nice china. So we stopped the paper plates and plastic forks. And by the end of it, she was complaining that the napkins clashed with the plates.” Even clients who need to be fed by their caretaker can enjoy a nice place-setting, Morris says. Morris came to caregiving from a rather unusual background—antiques and fine

18 | Scottsdale Airpark News April 2016

healthcare company after visiting a care facility in Phoenix for dementia patients. “It was a very nice place, esthetically beautiful and very expensive,” she says. “All the people were sitting around a table, and the caregivers were just throwing things on the table and not noticing that the people weren’t eating or drinking because they couldn’t move to pick up a glass or a utensil. “I ended up feeding everyone at the

table. The same week I went back at night and I couldn’t find anyone. At night they had a one-to-30 ratio of caregiver to clients. I found one girl—and I mean a girl, probably 19—sitting in a tiny room watching TV. There were people needing assistance, and no one was helping them. “I had this vision: What if someone really did it and gave a damn?” Hyde Park opened 2 1/2 years ago, and business has been growing since.

Aging in Place

Many seniors, if given the choice, prefer to age in place—living out as many of their last years as possible in their homes. That’s where home healthcare comes in. Range of care covers a wide spectrum, from a client who needs help to go shopping, or with cooking, to a patient who can barely move—needing turning, toileting, bathing and other personal care. Some clients need just a few hours or days of services now and then or for a limited time, such as someone recovering at home from surgery who is single or whose spouse needs to be away for work. Others need more intensive, 24-hour in-home care, including services for clients who are bed-bound or suffering from chronic, debilitating conditions. Such care isn’t inexpensive, but Morris says her services are well within the range of her franchise competitors. While many of her clients are well-to-do, others have more moderate incomes and

team train them in what she calls the Hyde Park University. “I look for people who have poise and good judgment and who are pleasant people,” Morris says. “I think, ‘Would I want this person in my house all day?’” Caregivers often work with older, more conservative clients, Morris says. “They can’t have piercings and tattoos. No long crazy nails. I had an employee who dyed her hair pink and I said, ‘Nope, you have to go back and get it dyed back to a human color.’ I was nice about it, and I paid for it the new dye job, but pink hair’s not going to fly.” She plans to keep her company small— about 45 employees at most—so service quality can be maintained. “Too big and everything falls apart, and I couldn’t do what I do,” she says. Morris is passionate about what sets her company apart from other caregivers, and she doesn’t mince words. “Other companies may have hundreds of clients who could need two hours here, three hours there,” she says. “They have a scheduler who doesn’t know the client or the caregivers personally. Someone calls in to say they need care. She looks at a registry and calls the first person on the …continues on page 20

Sam Nalven

either pay for in-home services through long-term care insurance or by family members sharing the expenses for an elder relative. Hyde Park has 30 caregivers. Nearly all are full-time employees, not independent contractors. A few nursing students work part-time. Morris says she pays well above the industry standard and ensures her employees have a full work week. “Nobody does what we do,” she says. “I guarantee my workers full-time jobs. In the early days before I had enough clients to keep them busy, I still guaranteed them full-time positions as long as they didn’t go anywhere else. “It took me three years to get this fantastic group of people,” she adds. “They show up on time, they’re conscientious, courteous, gracious, smart and proactive.” Hyde Park is hiring. The standards are high and most applicants don’t make the grade. “I reviewed 20 applicants last week and turned every one of them down,” Morris says. All Hyde Park PCAs are certified nursing assistants or certified in-home caregivers. If they have certification and experience but need their skills polished to her company’s standards, Morris and her

Medical Supplies of Scottsdale is located at 10810 N. Tatum Blvd., Suite 188 in Phoenix.

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April 2016 Scottsdale Airpark News | 19

list and says, ‘We’ve got four hours on this job.’ If the person can’t do it, she calls the second person on the list, and so on until the job is filled. “Then it’s up to the caregiver to go to other registries to fill in their hours to make up a full week. So what you have are people who aren’t loyal to any one client or company. There’s no control. You can get lucky and get a great caregiver, but it’s random.” Morris says her clients have shared stories about that kind of experience, where a different person shows up each time, and the caregivers sit on their cellphones all day. “Our toughest clients are the ones who’ve never had home care with another company,” Morris adds. “It’s like putting someone on a plane and the first time they’re in first-class on Singapore Airlines.” Norris says her clients are used to having what they want, when they want it—concierge service.” Hyde Park has two chefs—most of the PCAs have had culinary training from the chefs, and sometimes chefs cook directly for the client. Clients pay for

the food but not for the chef’s services. A massage therapist can come once a week at no extra charge. He’ll work on family members to help relieve their stress, again, at no extra charge. “My dream is to do it right, to have a fantastic group of people, to offer fantastic services, to be lavish with my clients,” Morris says. “I take this seriously. There’s more to life than just cleaning and bathing a person. If a client says, ‘I want a helicopter in my living room at 2 in the morning,’ our caregiver says, ‘OK, let me call the office and make arrangements.’”

Medical Supplies Offered

Morris opened Medical Supplies of Scottsdale a year ago so she and her teams would have round-the-clock access to supplies, and she could serve retail customers. “We couldn’t get things for our clients unless it was something CVS had on the shelf,” she says. “I opened a medical supply store where we could get whatever we needed whenever we needed it, and I thought there would be other people who had the same needs.”

NOW ACCEPTING NEW PATIENTS

The store is in a shopping center on the northwest corner of Tatum and Shea boulevards. “People love that they can go into the store, see if it’s something they want and have someone show them how to use the things,” Morris says. They’re open from 9 a.m. to 7 p.m., six days a week, and Sundays 12 p.m. to 5 p.m. Morris is doing the delivery, too. Free. “It’s like old-fashioned customer service,” she says. “And we price at the Google price so we’re competitive.”  Hyde Park Home Healthcare Professionals 14850 N. Scottsdale Rd., Suite 450-B Scottsdale 85254 (480) 250-0304 www.hydeparkhomehealthcare.com Medical Supplies of Scottsdale 10810 N. Tatum Blvd., Suite 188 Phoenix 85028 (602) 569-0207

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WireBuzz, a video marketing company, expanded into a new headquarters on Raintree Drive to better accommodate the increasing demand for video production.

22 | Scottsdale Airpark News April 2016

THAT'S A WRAP! North Scottsdale has transformed into a video marketing hub. Can it feed the Web's need for viral video and drive business sales? By Jimmy Magahern

neaky Big Studios sits on the snaking one-third mile stretch of Northsight Boulevard that shortcuts between Frank Lloyd Wright Boulevard and the roundabout on Hayden Road. Although the imposing two-story building, still very much under construction, sprawls over 15,000 square feet of prime Scottsdale Airpark real estate, it’s pretty much hidden in plain sight from the motorists who nervously navigate the two tight curves on the narrow serpentine road that winds around it. At this stage, at least, still a good four months away from the scheduled grand opening of what owner Bob Parsons promises will be the largest video production facility in Arizona, the darned road demands more attention than the building—which appears …continues on page 24

April 2016 Scottsdale Airpark News | 23

Tim Sealy

Steve Brain, vice president and general manager of Sneaky Big Studios, gave a tour of the studios, currently under construction on Northsight Boulevard. to be just how the idiosyncratic Go Daddy founder likes it. “Nobody knows we’re here,” says Steve Brain, the former Fox Animation Studios head who was hired last August to serve as vice president and general manager of the ambitious new full-service studio. He has been busy lining up clients for everything from TV commercial shoots and website video content to corporate training videos and music recording sessions. “It really is sneaky big!” Brain says Parsons, whose other businesses include Spooky Fast Customs motorcycle fabrications and the marketing f i r m B i g YA M , c a m e u p w i t h t h e characteristically quirky business name during a brainstorming session. “It’s a golf term,” Brain explains. “In golf, somebody who’s ‘sneaky big’ is somebody who hits the ball a lot further than you’d ever expect them to. And that seems to fit this endeavor. I mean, who would expect this world-class, state-of-the-art video studio to be here in the middle of the Airpark?” Strapping on a construction helmet to guide a quick tour of the 60,000-squarefoot facility, Brain shows off the myriad of specialized areas of the building, from a cavernous two-story-high sound stage adjacent to a wide loading dock—perfect for driving in cars to shoot for commercials serving the surrounding auto park dealerships—to editing booths, green rooms, makeup and wardrobe rooms, audio mixing labs and production control rooms. Everything, Brain says, built to the highest, most technologically advanced standards.

24 | Scottsdale Airpark News April 2016

“For sound proofing and sound isolation, this is what they call a ‘floating room,’” he says, describing the 538-square-foot recording studio neighboring the main sound stage. “Which means the floor we’re standing on is a separate floor. It’s on rubber gaskets, and the walls you are looking at are built on top of that floor, so this room is completely detached from the rest of the building. So if the air conditioning unit is vibrating and making noise, we’re not going to hear it in here.” Asked if that’s a common practice in building audio recording facilities, Brain replies, with a sly smile, “Only if you’re really wanting to do a recording studio the right way.” For Brain, who's tried to build a major video production facility in the Valley since the late ‘90s, when he left the struggling Phoenix-based Fox Animation Studios, which closed in 2000, to go out on his own, helming Sneaky Big is something of an altered dream come true. “I had a film studio in Mesa that I was trying to get off the ground,” he says, alluding to the ill-fated Arizona Studios that was first slated to go up near Phoenix Sky Harbor International Airport. “We had a piece of property that we were in the middle of purchasing, and then the financing fell through.” Brain says being put in charge of this facility is “very gratifying, and an incredible opportunity.” He adds, “It’s not what I was going to build out in Mesa. That was going to be more film-oriented, we were going to have 20,000-square-foot sound stages.

Todd Hartley is WireBuzz’s CEO. Our stage here is 4,000 square feet, which is ideal for commercials and photography and corporate videos. But I think we’re building an incredible facility, and there’s nothing like it in the state. “Bob’s mandate to the designers was, ‘Build a world-class, state-of-the-art facility,’” he adds. “And he didn’t put any financial constraints on that. So that’s what we’re building.”

Digital difference

Sneaky Big, however, is not the only video production facility making noise in the Airpark area. Within the last few years, a number of video-making companies, including Josh Skehan Productions, Shift Media, Paradox Video Productions and PTS Multimedia, have been popping up around North Scottsdale, largely to fill the need for creating corporate Web videos, which have replaced television advertising as business’s leading marketing tool. According to Standard Media Index, an advertising industry trade group, roughly $1 billion of advertisers’ dollars migrated from TV to digital in 2015, creating a flourishing market for companies that know how to create effective 60- to 90-second videos to post on a company’s Facebook page. WireBuzz, which last year expanded into its new headquarters in an office complex on Raintree Drive near the 101, is a perfect example of the contemporary video-for-Web house: more Silicon Valley-style start-up than traditional television studio, with young staffers manipulating video on iMacs, laptops and tablets rather than manning

mixing boards and operating big dollymounted TV cameras. “We’re digital marketers,” says CEO Todd Hartley, pouring a couple of glasses of flavored fruit-infused water in the kitchen that occupies a big part of the collaborative open space in the center of the suite. “And the reason we specialize in online video is because video gets the best results, for all of the goals people are trying to accomplish on the Internet. If you want to get the best search results, if you want to get the best social media results, or email marketing results, increase traffic to your website, and sales, video gets the best results. Across the board.” Hartley, a former talk radio host, believes creating effective videos for the Web requires a different skill set than most people with backgrounds in film and television production can summon. “We probably have a new client come to us every week that has had a video created by a production company and has seen it fail to help their business,” he says. “It doesn’t work if you try to apply a TV mentality or a production company mentality to online video. Because they miss the most important element to being successful with a video online: You have to start with a strategy. Then you have to tell a tight, compelling story with your script writing. After that comes production, and finally deployment—you have to have a mastery of the technical tools to get it to load quickly and seamlessly online.” That last part can be the one that most often trips up videographers who come from a traditional film or TV background. “You have to keep up with the changes in Internet technology daily,” advises Hartley. “A year ago the rule was you upload your video to YouTube and you drop the embed code or link to that video onto your Facebook page. Then Facebook got into the game of video and created its own video player. We’ve tested both methods and found out that you’ll get twice as many views today if you upload the video to Facebook than if you post the link to the YouTube video on Facebook. But you wouldn’t know that if you weren’t working in that environment every day.” Hartley has other reasons for advising clients to avoid posting their business videos on YouTube. “Generally the YouTube player is the wrong player for your business website,” he says. “And the reason is, at the end of that video, YouTube is going to make recommendations of other videos to watch.

WireBuzz sets up equipment for a video shoot. And almost every video it recommends is going to be somebody else’s. So if you embed that video onto your website, then YouTube, whose sole purpose is to keep people on their site watching more videos, is going to encourage your viewers to become distracted by other videos that might even be by your competitor. “You wouldn’t let a competitor walk into your store to sell your customers on their product,” he adds. “But that’s just what can happen if you put video on your website without employing a smart strategy.”

you fast-forwarded over, what you rewound and what you shared,” he says, sounding unsettlingly like an NSA agent. “What it can do for you as a business owner is if you have a list of thousands of prospects, it can narrow it down to the 50 or so who are actually paying attention and see what they’re paying attention to. That leaves

Hartley says video “gets the best results. Across the board.”

Movies or marketing

Whenever Bruce Ciarleglio sends an email to a potential client, he includes what he calls a “video business card” in the signature—basically a link that opens a brief video introduction. It may look a little old school (kind of like an actual business card today), but Ciarleglio, CEO of Video To Market, with offices in the Promenade at Frank Lloyd Wright and Scottsdale Road, says there’s actually some high-tech stuff going on behind the scenes whenever someone clicks on that video link. “The way things work today is, not only can we tell if someone opened an email, but if you embed a video in that email, I can tell you exactly which video you watched, what

your sales people with a very manageable list to call.” No wonder so many companies are deflecting from TV advertising in favor of utilizing Web video—particularly when placing a video ad online is a task that can be performed by basically any social media intern with a camera-equipped smartphone and a working knowledge of Facebook. But Ciarleglio, who admits he and his staff are essentially “a bunch of marketing guys who learned how to do video,” cautions that creating online video is still a job that shouldn’t necessarily be left to flunkies. “The No. 1 reason I see for online video failing is lack of executive involvement. The boss will assign making and posting videos to a low-level secretary or social April 2016 Scottsdale Airpark News | 25

Tim Sealy

shots and angles and preferably some professional lighting. “The final step involves professionally editing everything together so that the entire video is approximately 90 to 120 seconds long. You really want to get your message out in that amount of time because an individual’s attention span is very short. If the video is longer than that, there is a good chance they won’t even watch it.” With Sneaky Big Studios set to open around the end of July, many of the smaller video production houses around the Airpark may soon run the risk of looking outclassed themselves by the top-of-the-line equipment offered there. But Steve Brain, who’s also actively pitching the studio to the governor’s office as a reason to finally launch a state film office, insists they’re not looking to smash their competition. “I think we’re going to be more of a resource for them,” he says. “So that instead of trying to mom-and-pop it themselves, they’ll go, ‘Hey look, there’s a state-of-the-art studio just up the street. Let’s go there and do it right.’” 

Bruce Ciarleglio, CEO of Video To Market, includes a video business card in his email signature when he corresponds with prospective clients. media person, but that person may not be totally aware of the company’s messaging, image and overall look and feel that it wants to consistently convey. It’s more than just making a video; it’s a marketing project.” Douglas Greenwald, CEO of PTS Multimedia in the Airpark, stresses that at

least some professional filmmaking skills are also a requirement. “With technology today, it is pretty easy for people to put together some basic videos themselves by simply using their smartphones,” he says. But a successful online video, Greenwald says, will still employ a number of different

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Edible

ART

Food nurtures body and soul at the Scottsdale Culinary Festival By Kenneth LaFave

Festivalgoers can watch bands perform, top photo, at the Scottsdale Culinary Festival, or see professional chefs demonstrate various recipes and techniques, middle photo, inside the Center for Performing Arts. More than 40 restaurants, including Roka Akor, will serve a variety of foods.

28 | Scottsdale Airpark News April 2016

embers of the Scottsdale League for the Arts include champions of dance, drama, music, painting and sculpture. “The arts are a big umbrella that covers a lot of different passions,” says League president Dan Bowman. But there’s one art everyone in the League can get behind: The edible sort. The art of food will nurture the performing and fine arts Saturday, April 16, and Sunday, April 17, on the Scottsdale Civic Center Mall, as the Scottsdale Culinary Festival returns for its 39th annual incarnation. All proceeds from the two-day celebration of all things tasty and consumable will go to the League, which supports such organizations as Ballet Arizona, Childsplay and Free Arts of Arizona. For $10 general admission, visitors to the festival will have access to a panoply of restaurant booths, representing everything from pizza to sushi to barbecue. “This is a very lively restaurant community. We may not have the cachet of San Francisco or New York, but there’s a lot to showcase here,” says Bowman, who discovered the festival—and the League—eight years ago when he moved to Scottsdale from Nebraska. “I grew up on the arts, and when I saw what the League was doing and how the festival supported them, I thought, ‘This is great way to give back to the community.’” Bowman combined his loves of the arts and mathematics to become an architect, but, he points out, that not all young students have the chance to embrace the arts, given fiscal priorities. “The arts are the first things to get cut from schools, so the League is a way to put the arts back in place.” And cuisine? “It’s an art too, absolutely.”

3TV’s Jaime Cerreta presents a Best Food Award, left photo, games also highlight the festival, right photo, and hungry foodies sit and enjoy the weather and entertainment.

Food and the League got together almost four decades ago for this fundraiser, and it’s been an enormous success every year. “We thought we were the oldest culinary festival in the country, and there was one in Cincinnati that thought it was. So we invited them out here and compared notes and it turned out we were started in January and they started in May [of the same year], so on a technicality, we’re the oldest.” Events over the two days will indeed serve every taste and type, with 30 craft breweries sharing their latest inspirations, plus a vodka lounge and wine garden for adult imbibers, while at the other end of the age demo, a family zone provides bouncy houses and face-painting for the littlest ones, as their older siblings vie to become the next superstar chef in a teen cooking challenge. Along the way, 20 local bands will play as patrons sample the tasty art of 40 local restaurants. An “Epicurean Expo” will feature local chefs demonstrating their skills, wine seminars and the latest in kitchen and cooking gadgets. A Southwest Festival of Beers will feature 200 specialty beers from local and national craft breweries, food from local restaurants and beer games. (The Festival of Beers requires an additional charge. A Culinary Experience Tent will

include mixology and chocolatemaking demos, a brewer’s panel, and seminars on food photography and urban farming. But the heart of the experience will be the ability to sample food from restaurants including The Neighborhood Treatery, Grimaldi’s, Roka Akor, Sushi Roku, Honey Bear’s BBQ, Pita Jungle, The District, Delice Bistro, Inchin’s Bamboo Garden, Dakota and many more. For the restaurateurs, the festival is a chance to reach out to new clientele. “We’ve have people come into the restaurant just after the culinary festival and say, ‘We discovered you at your tent in Scottsdale,’” says Mike Merendino, owner of Crust restaurants. This will be the fifth year Crust has been represented at the festival. “We’re a very traditional, East Coast kind of pizzeria,” says Merendino. Visitors to the festival are often unaware that such an option exists in Scottsdale. Crust will offer two items at its tent:

individualsized pizza rustica, and a treat Merendino describes as “pizza dough tossed in garlic, olive oil, parmesan and seasonings.” “What I love about the festival, in addition to raising money for the arts, is the diversity of the food,” says Bowman. “It’s a chance to try something new and break out of the bubble.”  Scottsdale Culinary Festival Scottsdale Civic Center Mall, 7380 E. Second St., Scottsdale 85251 12 p.m. to 9 p.m. Saturday, April 16 12 p.m. to 6 p.m. Sunday, April 17 General admission: $10; children 12 and under, free Festival of Beers admission: $40 More info: www.scottsdalefest.org April 2016 Scottsdale Airpark News | 29

Bob Parsons reminds us about city’s greatness By Mark Hiegel

cottsdale is a great place to do business, but don’t take my word for it. Listen to Bob Parsons. The founder of GoDaddy and Arizona’s sixth richest person was the keynote speaker for the Scottsdale Area of Chamber ’s annual Scottsdale Forward event. The morning was dedicated to discussing how to keep our city’s economy strong, and Parsons reminded us of our best selling points. Parsons launched GoDaddy in Scottsdale. After selling a majority stake, he has bought or started several other companies. His Harley Davidson dealership here is the largest in the world, featuring a tattoo parlor, lingerie boutique and wedding chapel. He is expanding the exclusive Scottsdale National Golf Club. He manages real

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Scottsdale Forward 2016 was a sold-out event presented by the Scottsdale Area Chamber of Commerce at Scottsdale Community College in early March, which featured a panel discussion and keynote speaker Bob Parsons. estate, makes business loans, builds top-quality golf clubs and has given away over $100 million through his foundation. And if he starts another company, it will be based in Scottsdale. He explained why: • T he weather. “Life is short. You might as well be where the weather is good.” • C ity leaders. “It’s easy to do business with the city. It’s incredibly well managed. The city is clean, safe and beautiful.” • T he talent. While many political and business leaders fret over the quality of education in Arizona, Parsons said he’s been able to hire the talented people he needs. He pays them well, so they can support other local businesses. “That raises the income level

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for everyone so business can thrive,” he said. • T he state. “Scottsdale’s in Arizona, baby, and Arizona is one of the last great states,” Parsons said. “I love the way it protects business. It’s a right-to-work state. It protects our Second Amendment rights. It’s second to no one in beauty in a large number of ways.” • Taxes are fair. Parsons has a net worth estimated at $1.8 billion. “I can live anywhere I want,” he said, “but let me tell you. I’m not going anywhere.” When you’re in the trenches competing with other cities, states and nations for companies, it can be easy to get distracted by what an Austin or Denver or Charlotte offers. Maybe it’s human nature to be self critical and fixate on a minor blemish here or there. That’s why I’m so glad Bob agreed to be our keynoter. He is an inspiring success story, a guy from a blue-collar background who built one of the most recognizable companies of the Internet age. And he’s telling us there’s not another place in the world that’s better for business. Scottsdale is a great city with a great story. Thanks, Bob, for reminding us.  Mark Hiegel is president and CEO of the Scottsdale Area Chamber of Commerce.

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Optima Kierland to showcase floor-to-ceiling glass, flexible floor plans By Ken Abramczyk

Optima Kierland, a 12-story tower of condominiums, will bring 220 luxury residences at Kierland Boulevard and Scottsdale Road.

32 News April 2016 32 | | Scottsdale Scottsdale Airpark Airpark News April 2016

loor-to-ceiling windows allow a view of the desert and the McDowell Mountains. Overhanging plants outside the windows provide shade and privacy. “Negative edge” railing designs provide dramatic, uninterrupted views of the McDowell Mountains and cityscape, which can be enjoyed from the rooftop lap pool, spa or outdoor lounge areas. Those are a few of the amenities at Optima Kierland, a 12-story condominium tower with 220 luxury residences in Phase 1. “You will feel like you are on the edge of a ship without a handrail,” says David Hovey Jr., president of Scottsdale developer Optima. Hovey always looked for a great location for Optima’s next development, and he had his eyes on the corner of Scottsdale Road and Kierland Boulevard at the border of the cities of Phoenix and Scottsdale for some time. In 2014, Optima purchased two sites there, one a location of a former bridal shop and the other a furniture store, to create a 9 1/2-acre site and build Optima Kierland. The demolition of previous buildings began in September 2015, and excavation started in October 2015. The sales office for Phase 1 opened last month at 15450 N. Scottsdale Rd. The condominium building will be

completed in two years, while a second building with 156 apartments (Phase 2) will be built in 18 months and occupancy there to begin in the first quarter of 2017. “We were looking for the best location [for tenants] to simply walk around and have great amenities already existing,” Hovey says. With restaurants, retail and entertainment venues all nearby at Kierland Commons, Hovey called the Airpark location “the best location in the Valley.” The development is a chance for Optima to flex its architectural and aesthetic muscle, imagination and creativity for its residents. The condominium tower will be constructed to give the impression that the building is floating above a park-like setting, Hovey says, along with the previously mentioned amenities. Optima’s latest development incorporates improvements in design, technology and detail in use of window materials, water and electrical conservation methods under the guidelines of the City of Phoenix’s International Green Construction Code so the development is considered “green.” The vertical architecture includes plants on the edge to provide privacy below, Hovey says. “On a terrace, the foliage from the terrace above provides sun protection, privacy and lowers the ambient temperature as well,” Hovey says. Optima Kierland offers 15 floor plans and one- to five-bedroom units ranging from 720 to 4,550 square feet, but also allows flexibility and customization, too, Hovey says. “We really can do a configuration of any size unit,” Hovey adds. “What’s nice is with the evolution of design is we have a combination of plans as well.” The company’s oversight of architecture, design, construction, sales and leasing allow it to be flexible for residents. “It gives the buyers whatever they want,” Hovey says. A typical 2,000-square-foot unit, for example, would have ample room on a spacious terrace, which in essence, adds another room, Hovey says. “In Arizona, people like to be outside.” Two levels of underground parking also will be provided under the condominium tower. Residents who enjoy recreational sports or exercise won’t have to leave the facility to participate in some of their favorite activities. A glass-enclosed, 16,000-square-foot fitness center features weights, the latest cardio equipment and personal trainers. Residents can use indoor basketball and squash courts, an indoor golf simulator, steam rooms and locker rooms. In addition to a lap pool and lounge areas, rooftop

An artist’s rendering of an interior of a condominium at Optima Kierland depicts floor-to-ceiling glass windows, allowing for views of the McDowell Mountains. amenities include a therapeutic spa, steam shower, sauna, outdoor showers, full kitchen with a covered bar and fire pits. Community gathering spaces include the residents’ club and party room with a kitchen and full catering. Outdoor leisure amenities also include landscaped courtyards with outdoor sculpture gardens, water features, sun decks, barbecue areas and a dog park. Concierge services and secure indoor parking are provided onsite.

For all the technology and sustainability innovations, Optima Kierland will be the pilot project for Phoenix’s IGCC, Hovey says. “Optima Kierland is a landmark development for us because it embodies our evolution as architects, designers and developers, building on our 38-year legacy of innovating to create places that define new standards in living,” Hovey says. Info: www.optima-kierland.com. 

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Wave Therapy Opens at Pinnacle of Scottsdale

Wave Therapy recently opened its first location in Arizona at Pinnacle of Scottsdale Shopping Center on the northeast corner of Pinnacle Peak and Scottsdale roads. Wave Therapy offers FDA-cleared acoustic pressure waves, designed to reduce inflammation and increase circulation. The patented technology converts electrical energy into a low frequency acoustic waveform which permeates the body and creates a natural healing process. Clients simply sit in a comfortable chair during the process. Wave Therapy treats clients of all ages, but most common are individuals with chronic pain from arthritis, multiple sclerosis, migraines or sports injuries. A series of four treatments is recommended for new clients. Appointments are available from 9 a.m. to 4:30 p.m. Monday through Friday, and from 10 a.m. to 1 p.m. Saturday. To learn more about Wave Therapy or sign up for classes, visit www.wavetherapyaz.com or call (602) 283-3113

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Applications Accepted for Sports Equipment, Uniforms

Subway Kids & Sports of Arizona is accepting grant applications from nonprofit organizations for sports equipment, uniforms, registration fees and access to major sporting events for children who might not otherwise be able to participate. Founded by local Subway franchisees, this nonprofit group provides this equipment and help for children by awarding grants ranging from $1,000 to $5,000 to as many as 10 organizations throughout the state. Proposals must illustrate how an organization’s needs directly relate to the mission of Subway Kids & Sports of Arizona. Only 501(c)(3) organizations that are not officially affiliated or benefiting a government entity or

Former City Councilman Leads Scottsdale Charros

A former Scottsdale city councilman will lead Scottsdale Charros as its new executive director. Dennis Robbins, who served two terms on the council, has assisted the Scottsdale Charros in several leadership roles, including chairman of the education and ride committees, patron

Subway Kids & Sports of Arizona awards grants ranging from $1,000 to $5,000 to as many as 10 organizations throughout the state to help pay for sports equipment, uniforms, registration fees and other items. school program may apply. Organizations must submit application, along with any accompanying materials, by 5 p.m. May 1. To obtain the application and criteria, visit www.subwaykidsandsportsaz.com. (president) of the Concilio (executive committee) and president of The Charros Foundation. The Scottsdale Charros, a volunteer group of business and civic leaders dedicated to serving and supporting Scottsdale Dennis Unified School District Robbins

students, teachers and schools, leverages spring training baseball to help raise funds to donate to local charities. Robbins is the past-president of the Scottsdale Education Foundation, a former board member of the Scottsdale Area Chamber of Commerce and the Scottsdale Convention and Visitors Bureau. “I am very excited to be leading the Scottsdale Charros in this capacity,” says Robbins. “The Scottsdale Charros is a premier community service organization and its members are great community stewards. I look forward to continuing to make a positive impact on our city, public schools and charities.” Last year, the Scottsdale Charros awarded more than $750,000 to local charities, schools and in college scholarships and fellowships. Info: www.charros.com

This multitenant industrial flex building was one of two purchased by Devil Digs Properties LLC as part of a deal for $3.1 million.

9024 Bahia Sells Two Flex Industrial Buildings

Airpark-based 9024 Bahia sold two multitenant flex industrial buildings at 9024 and 9048 E. Bahia Dr. for $3.1 million, according to Cushman & Wakefield. The buyer was Devil Digs Properties LLC (dba Lusso Auto Group). Michael Kitlica with Cushman & Wakefield represented 9024 Bahia LLC. Randy Shell and Michelle Gardner with Shell Commercial represented the buyer. Built in 2005, the project includes two buildings with 14,627 square feet and 10,702 square feet that were fully leased at the time of sale to Brown’s Classic Auto. The new owners plan to occupy the property in 2016. Info: www.cushmanwakefield.com

Mirage Estates Buys Building

Mirages Estates LLC (Wasim Aziz) purchased a 12,585-square-foot singlestory office project at 15876 N. 76th St. for $1.7 million, according to Cushman & Wakefield. The new owner plans to occupy 8,855 square feet of available space under dba Artisan Cinema & Sound. Built in 1998, the property has an in-place tenant, RUHL Forensic, that will continue to occupy 3,730 square feet. Michael Kitlica with Cushman & Wakefield represented the seller TBV-WB LLC in the transaction. Andy Ogan with Lee & Associates represented the buyer. Info: www.cushmanwakefield.com April 2016 Scottsdale Airpark News | 35

legalperspectives

Giving Back By Randy Nussbaum

his month’s column will discuss the importance of giving back to the Scottsdale community. Whether it be involvement with your church, support of the cultural community, or assisting the less fortunate, Scottsdale has a proud heritage of generosity. This month’s writing explains why that involvement is crucial to Scottsdale and the dividends received by such participation. If you travel anywhere in the USA, everyone you meet will identify Scottsdale, Arizona, not just as a recreational hot spot, but a cultural mecca as well. This reputation has not only drawn tourists to our fine city, but businesses and retirees as well. Your support of the arts therefore maintains a vibrant economy, but there is a more important reason for that giving. Cities are judged by their culture. A city without true culture is a city without heart. Visitors and those considering relocating to Scottsdale are attracted to our community because the city truly embraces the arts. These individuals want to reside here because of that artistic diversity and the city’s emphasis on furthering those endeavors. A vibrant cultural climate makes Scottsdale a much more pleasant place to live. You may not agree with every artistic option or attend every performance, but the very fact that those opportunities are available makes the city exciting. Similarly, citizens’ unabashed support of their religious options creates a solid family environment while promoting a strong moral philosophy, which benefits all facets of our daily life. Finally, numerous community resources helping those less fortunate derive a substantial percentage of their support from Scottsdale citizens. Citizens should be proud of this attitude

36 | Scottsdale Airpark News April 2016

and this elevates Scottsdale even higher. But there is another reason why those who have been fortunate in life need to recognize the necessity of helping out. The rewards you reap from doing so are incalculable. You may help out your church, the arts community, or charities because it is the right thing to do, but oftentimes there are unexpected rewards from doing so. The lifeblood of your business, your clients, are appreciative if the people they conduct business with are community stewards. Your new client may not specifically acknowledge you were hired because of your altruism, but oftentimes your generosity is recognized. You may not realize it, but the customer’s decision to choose you over a highly qualified competitor may be because of your firm’s philosophy in this area. Furthermore, if you truly are a caring and concerned individual, a surprisingly high percentage of the public wants to interact with that type of individual. For many volunteers, interacting with others with a similar attitude may actually improve one’s outlook on life and turn you into a more effective business person. If you are fulfilled and satisfied with your personal life, this could translate into more professional success. This of course leads to my personal experience in this area. I am an unabashed supporter of Scottsdale Leadership, the Scottsdale Center for the Performing Arts and its sister organizations, and the Scottsdale Chamber of Commerce. Each has had a significant impact on my life personally, and as importantly, in my development as a business owner in Scottsdale. I now have a 26-year history with Scottsdale Leadership and have developed scores of close personal and business relationships on account of that outstanding organization. Every hour devoted to it has been returned by it a hundred fold. If you want to help out or apply for next year’s class, go to www.scottsdaleleadership. org. For 15 years I have volunteered at the Scottsdale Center for the Performing Arts and also served on the board of the Cultural Council. Through that

involvement, I have met and befriended many of the icons in the Arizona cultural community, including individuals like Laura Grafman and Ellen AndresSchneider. I consider the Scottsdale Center for the Performing Arts my second home and everyone there a true friend, ranging from individuals in the box office to security to the marketing management and development staff. I volunteer because I love everything from the programming to the very brick and mortar of that cultural masterpiece. For further volunteer opportunities, go to www.scottsdaleperformingarts.com. My recent involvement with the Scottsdale Chamber of Commerce was sparked when I realized it was comprised of employees and volunteers who genuinely cared about my business and me. When the Scottsdale Chamber honored my firm with a Sterling Award in 2014, we knew we had arrived. All of us in Scottsdale are blessed to have such an innovative and interactive Chamber of Commerce. Go to www.scottsdalechamber.com for more information. Many times over the years I have been rewarded for my volunteerism and commitment to a variety of causes. I may not have expected nor was seeking any benefit for my contributions, but I attribute much of my success, both professionally and personally, from participation in Scottsdale cultural, civic, charitable and religious activities.  Randy Nussbaum is a founding shareholder and the managing partner of the law firm Nussbaum Gillis & Dinner. His legal practice includes complex bankruptcy law, real estate, construction and contract law. Nussbaum is a certified specialist in bankruptcy law by the Arizona Board of Legal Specialization and is also a certified specialist in business bankruptcy law by the American Board of Certification. Nussbaum can be reached at (480) 609-0011 or rnussbaum@ngdlaw.com The content of this column is for informational purposes only and should not be construed as providing legal or tax advice. If you have any questions regarding the topics discussed in this article, you are advised to contact an attorney or tax adviser.

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ASU’s Rugby team takes the field against the Mexican National Rugby Union team on Saturday, April 23, at the Fiesta Bowl Rugby & Balloon Classic at Scottsdale Stadium.

BALLOONING FANBASE Scrums and rucks come to Scottsdale’s Rugby Bowl

By Tim Randall

ugby’s rising popularity in the United States is evident by 61,000 spectators packing Chicago’s Soldier Field in 2014 to see an American squad play against New Zealand’s national team. And with rugby returning to the 2016 Olympic Games, after a 92-year absence, the sport will have an even greater global stage. In April, Valley residents will once again be able to experience this electric sport, as a match between the Mexican National Rugby Union team and nationally ranked ASU team is held at Scottsdale Stadium. Now in its third year, this iteration of the Rugby Bowl will not only offer thrilling action, but also introduce a unique element, a balloon fiesta featuring worldwide acclaimed, eight-story tall “Star Wars”

The event will include a balloon fiesta, including an eightstory tall Yoda.

38 | Scottsdale Airpark News April 2016

characters Yoda and Darth Vader. “Hardcore rugby fans will get to see the action they want, but we’re bringing something for the casual viewer too,” says the event founder Jason Rose, also a principal at the Greater Phoenix-based public relations firm Rose + Moser + Allyn. “In the year of ‘Star Wars,’ we thought this would be a great idea. The balloons created by renowned Benoit Lambert of Belgium have been showcased globally, but never in Arizona.” The Fiesta Bowl Rugby & Balloon Classic was born out of the popular Scottsdale Bentley Scottsdale Polo Championships, now in its sixth year. “Everyone was encouraging us to have a spring polo event in addition to our November championship,” says Rose. “But we saw a greater opportunity with rugby, because of its worldwide popularity. We reached out to Arizona State University and they loved the idea of bringing a competition to the Valley.” In the first two years of matches, the ASU team took on Brigham Young University and Ohio State University squads, but this year the Sun Devils face an altogether different challenge, squaring off against the Mexican National Team, which narrowly missed competing at the 2015 Rugby World Cup.

football who may “This is really a not know rugby. David and Goliath “By April, match up,” says football will have Rose. “The ASU been gone for players will be a few months giving away 30 and with this pounds per man to partnership we their opponents. A can create some victory would be intrigue around something on the the sport and order of when the attract those U.S. college hockey that may be players beat the curious about Soviet Union in rugby,” Rose 1980.” says. “The Fiesta Making the Bowl offers great event a special integrity and a one includes an platform to reach association with a wider audience. great sponsors When you have and partners, a organizations like point Rose knows Fiesta Bowl and well from the Polo Mercedes-Benz Championships. An eight-story tall Darth Vader will with their great This year in be part of a new unique element, a reputations that addition to the title balloon fiesta, at the rugby game. says it all.” sponsorship of Mike Nealy, executive director of Mercedes-Benz, Rose has joined forces with the Fiesta Bowl, the Arizona-based sports the Fiesta Bowl, is excited about the community organization, to help bring partnership. in spectators of college and professional …continues on page 40

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…continued from page 39 “Jason Rose has done a good job with this event, and in our first entire year this year, using our name and brand to add value and notoriety to a unique, familyfriendly and affordable event helps in our mission to make Arizona a better place to work live and play,” he says. Following the match played at 5:10 p.m. Saturday, April 23, the Hot Air Balloon Glow will begin at 7 p.m. This year, Rose expects about 7,000 to 8,000 patrons. “Anyone who shows up will immediately become a rugby fan,” says Rose. As for a prediction? “I hope ASU wins.”  The Fiesta Bowl Rugby & Balloon Classic 5:10 p.m. Saturday, April 23 Scottsdale Stadium, 7408 E. Osborn Rd., Scottsdale $12 in advance www.therugbybowl.com ASU’s rugby team only needs to travel a few miles for the match against the Mexican National Rugby Union team.

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Joan Fudala

rememberwhen

The Desert Botanical Garden was established in 1939 through the efforts of several Scottsdale area horticulturists and philanthropists.

Gardens Provide Food, Beauty

Throughout Scottsdale's History By Joan Fudala

f you’re new to Scottsdale—or remember when you were—you probably wonder if anyone can grow anything in this desert environment, much less flowers, fruits or vegetables in a home garden. One only has to look

42 | Scottsdale Airpark News March 2016

at Scottsdale history to find the answer... which is yes! • The Hohokam People were the first gardeners in the greater Scottsdale area. They hand-dug canals from the Salt River, or benefited from natural

springs in the McDowells to water their crops. The Riverine Hohokam grew maize; the Upland Hohokam grew agave for food. • Scottsdale was founded as a farming and ranching community in 1888, and

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rememberwhen

Early Scottsdale settlers enjoyed holiday meals together at the Scotts’ ranch, eating foods grown by Chaplain Scott himself.

residents lived on what they grew. There wasn’t even a general store here until 1897, and the horse and buggy ride into Tempe or Phoenix to buy food was long, hot and dusty. Thanks to the proximity of the Arizona Canal, Scottsdale farmers and gardeners had enough water to grow bumper crops of everything from citrus, to peanuts, grapes, cantaloupes and much more. An article in the Dec. 25, 1897, Arizona Republican provides this example: “A happy company was that which gathered in the home of Chaplain Scott yesterday and partook of a bountiful repast, consisting of meats, vegetables, bread and butter, cake, oranges, raisins, nuts, etc., etc. A notable feature of the occasion was the fact that everything on the table was the product of the chaplain’s ranch.” • Chaplain Scott wrote in the February 1907 Arizona: The State Magazine: “Apricots, peaches, nectarines, pears and figs are a sure crop...The alluvial loam land about Scottsdale is especially adapted to the raising of sweet potatoes and peanuts. I raised the Bermuda potato that yielded from 20 to 30 tons per acre...peas, beets, lettuce, onions, cabbage and cauliflower grow abundantly. This is the home of melons and cantaloupes.” After a successful harvest, Chaplain Scott took baskets of produce by horse and buggy to reporters at the Arizona Republican or Phoenix Herald, hoping to get favorable publicity for the agricultural opportunities in his namesake town. • A 1920s-vintage promotional brochure produced by the first chamber of commerce (operating from a back room of the Farmer’s Bank on Main Street, …continues on page 44

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rememberwhen

Apples and other fruits grown on Scottsdale farms or in residents’ gardens were popular picnic fare at Hole-InThe-Rock at Papago Park, circa 1900s. 1921-1933) proclaimed: “Scottsdale, Arizona: The Garden at the Foot of Camelback” and described the

area: “Acres and acres of lush green growing things surround your home in Scottsdale...Trees, gardens, flowers,

fields or desert. Your horizon in Scottsdale takes in the whole range, and it all belongs to you!”

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44 | Scottsdale Airpark News April 2016

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• One of the first clubs to organize in Scottsdale was a garden club. The April 27, 1937, Southside Progress reported on a flower show, sponsored by the local garden club and Parent-Teacher Association. Held at the Scottsdale Grammar School (today’s Scottsdale Artists’ School at Second Street and Marshall Way), the contest awarded prizes to grammar school classes as well as adult gardeners for their most beautiful flowers and potted plants. • G ardeners came from throughout Phoenix to the Scottsdale ranch of Gustave Starck to share information on desert horticulture and promote preservation of the desert. In 1934, they organized the Arizona Cactus and Native Flora Society with a goal of creating a botanical garden. One of the group’s most ardent new members was Gertrude Divine Webster, who lived on the southern slope of Camelback Mountain, and had consulted with Starck about growing cacti on her property. Webster was soon leading the group that secured land in Papago Park and opened the Desert Botanical Garden in February 1939. According to “Oasis in the City,” a Desert Botanical Garden (DBG) history published in 2000, Webster outlined the purposes of the Garden at its opening ceremonies, saying, “We wish to conserve our Arizona desert flora, fast being destroyed. We …continues on page 46

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rememberwhen

Joan Fudala

Joan Fudala photo

The Rose Garden on Scottsdale Civic Center Mall was donated by Maxine and Jonathan Marshall.

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wish to establish scientific plantings for students and botanists. We wish to make a compelling attraction for winter visitors.” Seventy-seven years later, the DBG is one of the area’s most popular attractions for residents and tourists alike. • During World War II’s food rationing program, family “Victory Gardens” were an important supplement to a household’s food supply. The governor of Arizona created “Meatless Thursdays” to further encourage the growing and consumption of nonrationed items. Because nearly everyone in Scottsdale grew some or most of their own food in gardens or on farms, this was not a big change in lifestyle as it was in other, lessgardenwise communities. • T he 4-H club was organized at Scottsdale High School in 1942, and helped students learn to raise garden crops and livestock. The 4-H also held contests that promoted food preparation skills, particularly with home-grown produce. • As Scottsdale transitioned from farm town to urban oasis during the 1950s and 1960s, home gardening and flower cultivation continued to be popular. • T he Scottsdale Garden Club was organized and federated in 1977 and, according to its website, “promotes interest in beautifying the home and community, stimulates the knowledge and love of gardening and encourages and aids in the conservation and protection of our natural resources.” The club hosts many programs and projects, such as Flora Fiesta and the establishment of a Blue Star Memorial at McCormick-Stillman Railroad Park. • In 1976, the Scottsdale Community Garden Club was established at Scottsdale Community College. Members garden on their own assigned

…continues on page 48

rememberwhen

Joan Fudala

plots at the college, in collaboration with other members, each growing a variety of vegetables. For information, see: www.scottsdalecommunitygarden. com • A special feature of the McCormickStillman Railroad Park is the Xeriscape Arboretum, envisioned by preservation-minded Anne and Fowler McCormick, who donated land for the park. Established in 1980, it is located on the southeast corner of the park and contains as many as 100 plants from arid regions. Scottsdale Sister Cities Association had planted trees native to several of Scottsdale’s sister cities within the park. • The City of Scottsdale maintains the Scottsdale Xeriscape Garden at 5601 N. Hayden Rd., adjacent to Chaparral Park. It is not only a place for a quiet stroll, but gives residents inspiration to convert their water-wasting grass lawns to low-maintenance, lowwater desert landscaping. The City holds frequent landscape workshops for residents to learn more about xeriscaping and water conservation.

The Rose Garden at the Scottsdale Artists School is reminiscent of the 1930s Garden Club-PTA flower shows that took place at the then-Scottsdale Grammar School.

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See www.scottsdaleaz.gov/water/ conservation for a schedule. • I n spring 2015, the Arbor Day Foundation named Scottsdale a Tree City USA winner for the 33rd consecutive year and recognized Scottsdale for “demonstrating environmental improvement and a high level of tree care for the 23rd consecutive year.” Scottsdale has been the recipient of both awards more than any other community in Arizona. • Since its completion in the mid-1980s, the entire Scottsdale Civic Center Mall appears to be a glorious community garden, year-round. The Marshall Rose Garden is one of the most popular sites on the mall for weddings, reading or the best place to “stop and smell the roses.” Donated by former owners/ publishers of the Scottsdale Progress, Maxine and Jonathan Marshall, it’s on the north side of the civic center mall, adjacent to the Saguaro Hotel. • Sonoran Sky Elementary School on 75th Street just south of the Scottsdale Airport/Airpark has an innovative school garden created by and for students. It was the site of a countywide program last month, “Annual Real Gardens for Real People Tour.”

• Scottsdale’s Mustang Library is holding a Garden Expo from 10 a.m. to 2 p.m. Saturday, April 2. A variety of free programs and exhibits will be available from local nurseries, master gardeners and the City of Scottsdale. See: www. scottsdalelibrary.org • Celebrate Arbor Day April 29 by planting a desert-friendly tree. • For inspiration on what grows in the desert, visit Singh Farm on Thomas Road, just east of Loop 101. It’s a garden, farm, hosts a farmers market and delights visitors with its “hidden gem” qualities. The farmers market is open Saturdays, 7 a.m. to 2 p.m. See: http://az-heirloomgarden.org/ kensinghfarm.html • Before investing in a gardening project or planting roses or other nonnative Arizona plants in your front yard, be sure to check your Homeowners Association CC&Rs and/or the City of Scottsdale’s Native Plant and Indigenous Plants for Environmentally Sensitive Lands ordinances and guidelines. Enjoy your desert gardening experience! 

April 2016 Scottsdale Airpark News | 49

Around 144 golfers are expected to be part of this year’s 10th annual Mike Wogan Memorial Golf Tournament in Scottsdale. The event helps raise money for Arizona Helping Hands.

Lending a Hand Golf tourney to raise money for Arizona Helping Hands

rizona Helping Hands, a qualifying foster care organization located in the Scottsdale Airpark, has a very specific goal. “We want to give children who are

50 | Scottsdale Airpark News April 2016

By Alison Stanton in foster care in Arizona a safe place to spend their next night,” says Dan Shufelt, president and CEO. In Arizona, 45 percent of kids who go into foster care are cared for by

a relative, friend or church member. From grandmothers who suddenly take in their grandchildren to family friends who find themselves caring for young children, Shufelt says Arizona Helping

Hands strives to ease the burden of the nonlicensed people who provide foster care. “We provide cribs, beds and personal care packages and we also have a diaper bank. Depending on donations we have clothing, sheets, laundry detergent and even birthday gifts for kids,” Shufelt says. To help raise money for these essential supplies, Arizona Helping Hands is holding its 10th annual Mike Wogan Memorial Golf Tournament on Friday, April 29, at Orange Tree Golf Club in Scottsdale. “We hope to have 144 golfers this year and we also have opportunities for sponsorships and donations,” Shufelt says. Last year ’s tournament was the most successful, Shufelt says, raising $27,000 for Arizona Helping Hands. “We do have a number of golfers and supporters who have been with us all 10 years. A good time is had by all, and I can attest to the fact that the golf tournament is for a good cause,” he says. Shufelt says the event was named for

the late Mike Wogan, a young man who was born with congenital muscular dystrophy who received a van from Arizona Helping Hands when he was in college. After graduation, Wogan asked if he could join the organization’s board of directors, and went on to serve as vice president. Tragically, Shufelt says, Wogan died in 2011 at the age of 22 when a plane crashed into the bleachers at the Reno Air Show. Wogan’s desire to help others is a goal that everyone at the organization aspires to, Shufelt says. “At Arizona Helping Hands, we strive to be like Mike.” Since 2013, when Arizona Helping Hands began focusing on assisting children in foster care in Arizona, Shufelt says they have provided thousands of items to kids, including 1,515 beds and cribs in 2015. “We have been referred to as the ‘care barn,’ because we are the place with the items families who are providing foster care need,” he says. Shufelt recalls recently dropping off

three beds to a great-grandmother who was providing foster care for her greatgrandchildren. “They had been sleeping on the sofa or inflatable beds,” he says. Shufelt says he is looking forward to the upcoming golf tournament and is grateful for the financial support for Arizona Helping Hands. Those who cannot make it to the tournament are welcome to drop off donations at Arizona Helping Hands, he says. “We also accept new toys and back to school supplies as well as birthday gift wrap and bows.” Arizona Helping Hands is located at 7850 E. Gelding Dr., Suite 500 in Scottsdale. For more information, call (480) 889-0604 or visit www. azhelpinghands.org. For information about the upcoming golf tournament visit www.ahhgolf.org. 

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New Product Release Scottsdale Airpark has a new manufacturer in the skin care industry

iving in the Valley sure has its perks. However, the sun can do some major damage on our skin. Things like sunlight, smoking, alcohol and many other factors can cause unwanted acne, scars, wrinkles and laugh lines. The skin care industry has tried to slow down the aging process with plenty of quickfix products. Expensive topical creams don’t get past the barrier, known as your skin. Botox shots only last a few months. One skin care product in the Valley is looking to change that. The Dermaskyn System from Peak Quality Products was created to reduce the appearance of age lines, tighten skin and reduce acne and scarring by restoring the amount of collagen in your skin. This threepiece skin care system uses a SkynPrep Micro Roller, which is a handheld device with 540 titanium micro needles. Company president Fleet Thompson says this process isn’t as torturous as it sounds. The Dermaskyn System includes an Antiseptic Wash, Facial Renew and the SkynPrep Micro Roller. “Collagen keeps your skin fresh and youthful looking,” Thompson says. “Your skin tends to dry up and lose the oxygen. We have a formula that addresses both of these issues. “The applicator that we use actually pierces the skin and puts microscopic holes in your skin. As the esthetician applies the product with our Micro Roller, your skin automatically starts healing and filling those microholes with new skin and causes them to tighten up.” Ten years in the making, the Dermaskyn team now includes Thompson, Nikki Radloff, Chief Operating Officer and Don Fall, Director of Marketing.

Thompson never expected to be in the skin care business. He spent time in Naval Air in Southern California and eventually made his way to the high-performance automotive industry. After receiving a series of painful shots, Thompson wanted to find a way to eliminate the sensation of pain by creating a topical skin deadener. He wasn’t able to find a market in the medical industry, which prompted the move into the tattoo world, where “pain is part of the deal.” From there, the idea for the SkynPrep Micro Roller was created and the products from the tattoo kit morphed into the Dermaskyn System. Right now, the focus is on the Dermaskyn product line. “We have engineered and formulated not only a pharmaceutical-grade product but we have created a delivery system [the SkynPrep Micro Roller] to actually deliver the product to the affected area where it would be most effective,” Thompson says. Instead of having to pay a cosmetologist for Botox or other skin care, the Dermaskyn System is a do-it-yourself kit that is much less expensive. “I’m not saying our product is as good as a facelift. But for less than $100 you can treat yourself at home,” Thompson says. To use the Dermaskyn System, clients must remove makeup or any other products on their face. Next, apply the Dermaskyn Antiseptic Cleanser to the affected area. Afterward, use the SkynPrep Micro Roller on the area vertically, then horizontally. Finally, apply the Facial Renew. This process is

best done before bed because your face will become “plumped” and look sunburned, but will go away throughout the night. While you can buy other products separately, Thompson encourages customers to use the system together if they want to acheive the best results. “This product is a system. You use our Antiseptic Wash and it is critical that your skin is clean before the microrolling to allow a pathway. Then [use] our Aftercare Renew to close off the pores to begin the rejuvenation process. They need to use all three of these products to make them work together. Our products are formulated to be used all together,” Thompson says. The most important thing to understand about the skin is that it was designed to keep things out. The Dermaskyn System gently opens the pores to allow collagen to reform. Other topical products are not capable of this result. With his automotive industry background, Thompson compares the skin to a car with a plastic cover on top of it. If the paint begins to fade, there is no way to polish the paint without breaking the plastic barrier. That’s exactly what Dermaskyn is designed to do. For more information about the Dermaskyn System, visit the company’s Facebook or YouTube site, or www.dermaskyn.com. Be on the lookout for its new day spa where clients can have Dermaskyn used. It is scheduled to open on May 1 at Scottsdale Airpark.

www.DermaSkyn.com April 2016 Scottsdale Airpark News | 53

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or a sports bar and grill, K O’Donnell’s is a size that fits nearly all. “KO,” as the popular Airpark hangout is called, is many things to many people. Thinking of a bar and grill that really emphasizes the grill? KO’s prides itself on its scratch-made cuisine. Looking for a place to watch your game, uninterrupted by people watching theirs? KO’s has 55 TVs and at-table sound-boxes for up to eight different games at once. And if brunch is your thing, KO’s has that, too. “We have business people who come in from meetings at the Airpark during the week, and then bring their families back for brunch on the weekend,” says Jennifer O’Donnell, co-owner of KO’s with partner Don Stremme. O’Donnell is clearly the “O” in KO’s. But who is the “K”? “That was my dad, Kevin O’Donnell, who started it in 2005,” says daughter O’Donnell. “He retired in 2011 to play professional poker.” It’s a tough life, but Kevin O’Donnell went off to lead it, and his daughter and Stremme bought the business from him. “Dad was always a poker player, so when he got the opportunity to play professionally, he took it. When I was a kid, I learned to play Texas Hold ‘Em before I learned to play Go Fish,” O’Donnell says. Dad O’Donnell returns to his namesake establishment from time to time, O’Donnell says, for one of KO’s poker nights, which are held Tuesday, Thursday and Saturday evenings. Patrons come in for KO’s extensive drink menu or poker night or to watch a game, but when they taste the food, O’Donnell says, that becomes a major reason to return. “We do a lot of focus in the food. Usually in a sports bar, you’re going to get fried food made from frozen ingredients. Everything we do is fresh. We have fresh bread and produce delivered every day. Our French fries and ice cream are the only frozen items,” O’Donnell says. Even the potato chips and salad dressings are made from scratch.

One of KO’s most popular menu items is its grilled wings, which are fried like most wings, but then thrown on the grill for extra crispiness. Of course, they make their own sauce, a Buffalo-based concoction with something special added that O’Donnell calls the “K O Secret Sauce.” Fans of typical sports bar cuisine will not be disappointed here: You can still order nachos and cheese fries. But KO also features casual fine dining, with entrees that include Alaskan salmon, NY Strip steak and a Jambalaya made with an in-house blend of seasonings. The brunch menu features omelets, a variety of Benedicts, steak and eggs, and something called “King Cakes,” described as “oven cakes with peanut butter, chocolate chips and bananas baked in and served with maple syrup.” Brunch drinks are a buildyour-own Bloody Mary and the “tableside Mimosa,” with a choice of juices including pear and cranberry in addition to the usual orange. The food is only one side of KO’s popularity, says O’Donnell. “We’re known as the ‘Cheers’ of the area. We try to talk to people at every table.” KO recently began making lunch deliveries to Airpark businesses. There’s plenty of seating inside, but the patio is especially popular, and dog-friendly.

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A glass of Guinness is served up with bruschetta.

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April 2016 Scottsdale Airpark News | 55

Enterprise Bank & Trust now offers financing to purchase aircraft.

Taking Off

Bank launches new aircraft financing group By Ken Abramczyk

nterprise Bank & Trust has started Enterprise Aircraft Finance, a unit specializing in financing solutions to purchase fixed and rotor wing aircraft. Enterprise, located at Raintree and the 101 in the Airpark and on the Camelback Corridor, will offer the financing to service clients ranging from individuals to corporations, charter operators, military contractors and aircraft dealers. Enterprise services middle market customers ($10 million to $100 million

in revenue) with credit needs ranging from $1 million to $20 million, so it made sense for the bank to expand services into that client base and offer aircraft financing, according to Jack Barry, CEO and president of the Arizona region for Enterprise Bank & Trust. Enterprise also purchased $21 million in outstanding aircraft loans from AVTRAN LLC, a private aircraft financing company which funded more than $300 million in transactions since

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Jack Barry 2003, the year of its inception. Barry says the bank already has a number of Airpark clients, and adds: “This opens up the opportunities to expand our presence in the Airpark.” Barry Stone, who founded AVTRAN and owned and operated Spirit Jet Center, providing ground support services and aircraft sales to many Fortune 100 and 500 companies, joined Enterprise as

senior vice president for Enterprise Aircraft Finance. Stone anticipated financing for many clients will be in the $3 million to $5 million range. He highlighted some of the recent financial activity for AVTRAN, indicating that AVTRAN assisted an Indian steel company with $50 million, to assist them in acquiring and selling a plane, a $1 million loan for a car dealer and another for a defense contractor working in border patrol. “We’re running the gamut,” Stone says. “Our customers are going to be [in industries] across the board, the loans will be across the board and the types of aircraft will be across the board.” Barry and Stone anticipate that the new niche will serve this broad base of clients, including aircraft dealers, charter operators, corporations, military contractors and individuals. “It gives us a product and services for companies that have aircraft,” Barry says. In addition to Enterprise Aircraft Finance, Enterprise also has lending groups dedicated to merger and acquisition financing, tax credit-related lending and life insurance premium financing. Barry expects the bank will be marketing the financing division soon to potential Airpark customers, including flying Stone from his office in St. Louis to meet with clients in the Phoenix area. Stone says airports like Scottsdale have a great advantage for businesses because it is convenient and cost effective for corporate travel, even as that niche grows. “There is tremendous growth, and there will continue to be tremendous growth as well,” Stone says. Info: www. enterprisebank.com. 

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Guaranteeing You’ll Never Be Poor

By Thomas K. Brueckner

iven a choice between the possibility of becoming rich, and a guarantee that you’ll never, ever become poor, which would you choose? It’s a question that I often ask attendees at our seminars or in our early interviews. Given the widespread popularity of Powerball these days, one might assume the former, but 80 to 90 percent of those in attendance say they’d prefer a guarantee that they’ll never run out of income, even in old age. Here’s a second question: Would you be willing to give up some of your gains during a bull market, in exchange for never, ever losing money during a bear market again? The answer is almost always a unanimous “Yes!” So how does one achieve these two seemingly too-good-to-be—true outcomes;

first never losing money in the market again, and secondly never running out of paychecks even in old age? The answer lies in the third silo of what we call the Three Financial Silos of Retirement. Those of us with even a basic knowledge of farming know that a silo is where one stores a harvest for future consumption. Our firm recommends that our clients simplify their holdings into three such silos: Possibility Money, Probability Money and Certainty Money. Possibility Money: One of the key questions that I ask each new client prospect during their initial interview is “What percentage of the money that it’s taken the two of you 40 years to save could you comfortably afford to lose—without impacting your planned retirement?” This is

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money wherein growth is possible, but not as probable as, say, an S&P 500 index fund held for over 20 years. Their Possibility Silo contains speculative investments such as IPOs (initial public offerings, i.e. young companies whose stock is going public for the first time), penny stocks, limited partnerships and high-risk or “long shot” ventures that often lose money—but in which the investor hopes to score big, at least in some of these holdings. In short, Possibility Money is money you can afford to lose all of—without having that loss materially impact your planned retirement. Probability Money: As mentioned above, these are dollars which, while still exposed to a modicum of risk, are probable to return historic yields—so long as the funds have a long enough time horizon over which Located on the southeast corner of Scottsdale Rd & Loop 101

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financialfundamentals money for those who’ve held them over longer time horizons. These are moneys that a retiree between 65 and 80 years old is essentially managing more for their adult children’s benefit than their own, hoping not to have to need the proceeds themselves. Now for the fun part…

to do so. This silo could include ETFs, Index Funds, dividend-paying blue chip value stocks held over long durations, utility stocks, preferred corporate bonds, and other similar assets. While such instruments can and have lost substantial value in recent decades, they have also made

Certainty Money: What if I told you there was a financial instrument in which you could receive a portion of the market’s return after a year of gains—but never lose that gain or your principal next year amid the market’s substantial losses? Let’s take it a step further: What if I told you that this instrument could also guarantee you that if someday you depleted your account, the financial institution would continue to mail your monthly check, even if you lived to 88, 95, or 110? That’s right: Your former IRA is out of money— you’ve spent it all—but each month the same income check arrives in the mail just like it always did. It’s called an Index Annuity with a GLWB (Guaranteed Lifetime Withdrawal Benefit) feature, and it’s rapidly becoming the favorite core holding—yes, the Certainty Silo—of baby boomers approaching or newly in retire-

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ment, especially as they’ve continually watched Wall Street gain and lose, gain and lose, fearful of the next crash. That GLWB means that the check you receive keeps coming, even after you’ve depleted your original account and all of its gains, as long as one of you is still alive. Obviously, there is no “perfect” investment for all of your money, and every retiree should have a broadly diversified portfolio of many holdings, hence our three silos, not just one above. Still, when certainties can out-earn and outlast possibilities and probabilities, that guaranteed third silo usually becomes the biggest and the favorite of the risk-weary retiree.  Thomas K. Brueckner, CLTC, is President/ CEO of Strategic Asset Conservation in Scottsdale, a conservative wealth management firm with clients in 18 states and 6 countries. He is a 2011 Advisor of the Year national finalist, a radio talk show host and an Arizona Premier Financial Advisor. Thom may be reached for comment at www.go2knight. com. Tune in to 960 The Patriot, Retirement Intelligence with Thom Brueckner at 5 p.m. Saturdays and 6 a.m. Sundays or listen to the podcast online at www.go2knight.com/radio.

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April 2016 Scottsdale Airpark News | 59

chattingwiththechamber

What is the Chamber’s Role in the Upcoming Elections? By Mark J. Hiegel Scottsdale Chamber of Commerce President and Chief Executive Officer

onald Trump is making an unconventional run for the Republican nomination. We’ve seen Bernie Sanders challenge Hillary Clinton on the Democratic side. It’s like no presidential campaign I’ve ever seen, and it still has months to go. But that’s not the only election worth watching, especially for those of us who enjoy living in Scottsdale. Voters here will make choices in the fall with a greater effect on our daily lives than those who sit in the Oval Office. You will play a large role in those elections, that is, if you get out and vote.

60 | Scottsdale Airpark News April 2016

Let’s talk about Scottsdale’s mayoral and City Council elections. Four seats will be on the ballot, and at least eight candidates are working to win your support. They may not be as visible as Donald and Ted, but they’re working just as hard circulating petitions, raising money and strategizing their campaigns. Our city’s political observers are measuring the candidates, and the first forums can’t be far away. So should the Scottsdale Area Chamber of Commerce hold those forums? The Chamber is contemplating what

role it wants to play. I’ll get to that in a minute. This will be an important election, with the kind of choices that essentially make it a referendum on Scottsdale’s future. Transportation, the Desert Discovery Center, building heights, education and a number of other issues will have to be addressed. Mayor W.J. “Jim” Lane is seeking a third term, with potential challenges from former councilman Bob Littlefield and downtown advocate Bill Crawford. (The deadline to file petition signatures is June 1 for the Aug. 30 primary election,

chattingwiththechamber and no one is actually on the ballot yet.) When Littlefield served on the council with Lane, the two often clashed over development issues. Littlefield twice considered running for mayor before deciding against it. The mayor ’s race will be an exciting campaign, a clash of contrasts in which voters will have no doubts about their choices. Council members Virginia Korte, Suzanne Klapp and Guy Phillips are seeking re-election. Dan Schweiker, the owner of China Mist Tea and a former Paradise Valley Town Council member, and neighborhood advocate Tom Giller also announced their candidacies. There are more good candidates than seats. So what role should the chamber play? We’re deciding. This is the first election since I became president and CEO, so it’s an opportunity to ask a few key questions, starting with a personal one: Can I personally support candidates or have I lost that right due to my position? And from the larger, Chamber per-

spective: What is the best way to be involved in this city election? Are we better off endorsing candidates or talking about what issues should be most important to voters? Endorsing candidates is straightforward and unambiguous. In Scottsdale, many civic groups and organizations will endorse mayoral and council candidates. No question, the endorsed candidates will be happy and the rest will be disappointed. That’s politics; there are no trophies for participation. We’ll work with whoever wins the election, and we’d like them to work with us too. If we endorsed the losing candidate, would the winner be eager to listen to us? Which brings me to the other option. Maybe we should talk about which questions ought to be asked of all the candidates. Maybe we should ask: What issues are the most important for this city’s future? The Chamber will always favor quality development and redevelop-

ment, as well as business-friendly city policies. We will always advocate for high-capacity transportation and economic and job growth. We are strong supporters of education and the Desert Discovery Center. We will always support community improvements and enhancement to Scottsdale’s high quality of life. So does it make more sense for the Chamber to endorse candidates, laying down a clear marker, or to talk about the vital issues of 2016 and let voters decide which candidates can best deliver on those issues? That’s what the Chamber’s volunteer leadership and I will be talking about over the next few months. By the time candidates file their petitions, you’ll know which direction we chose.  Mark Hiegel is president and CEO of the Scottsdale Area Chamber of Commerce.

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insurance&benefits

Airpark Welcomes Redirect Health By Paul Breslau, Breslau Insurance & Benefits Inc.

mployers will achieve reduced costs and improved benefits with a quiet revolution in group health plans as envisioned by Redirect Health. The team is led by former Phoenix Mayor Paul Johnson and healthcare entrepreneur David Berg. Their “Fighting Healthcare” book is available on Amazon. According to Berg, “Redirect helps protect against overpricing and eliminates as much administration and waste as possible.” Healthcare in America is a $3 trillionplus industry or 18 percent of GDP. Most agree this industry is in need of creative solutions primarily due to the relentless increases in healthcare expenses. Inflation, regulations, reduced competition, compliance, technology, malpractice, administration, RX development, defensive medicine, etc., pressure costs upward. This will continue to adversely impact the budgets of employers as well as state and local governments. The federal per capita total government spending is $4,590 per person according to USGovernmentSpending.com. Annual premiums for employer-sponsored family health coverage reached $17,545 with workers on average paying $4,955 toward the cost of their coverage, according to a Kaiser Family Foundation 2015 Survey.

Employer Solutions

After several years of concept development, Redirect Health began offering health solutions to businesses in January 2015. There are now 80-plus employers signed up representing 5,000plus members (employees and their dependents). Why is this business growing rapidly with employers and members being better off?

Health Care is not Health Insurance

Redirect Health separates the most common healthcare solutions from health insurance. Copays, deductibles, waiting and confusion are eliminated as much

as possible. Insurance backup is used for sudden and unforeseen events that causes financial catastrophe. Using effective health care for the common health needs and health insurance for the catastrophe saves time, money, and complication.

Redirect to Best Care at Lowest Cost

Redirect Health recommends all covered members call its CareLogistics (888) 407-7928 line for all healthcare issues. The experts staffing the line are organized to take control of cost at that moment. Information is readily available, costs are transparent and the best healthcare decisions can be made. Examples include the exact same prescription being double the cost at one pharmacy verses a nearby one. On bigger ticket items like MRIs and surgery, the difference can be larger the amounts add up to thousands of dollars.

Eliminates Conflicts of Interest

Hospitals and health insurance companies control much of the employersponsored health insurance alternatives and market options available. The decisions made by hospitals and health insurance companies are within the acceptable norms but not necessarily targeting the lowest cost options. With Redirect Health there are no conflicts of interest in terms of revenue generated. The most effective and affordable care can be recommended. Many healthcare issues are resolved on the phone with a doctor. Finally, all income and expenditures associated with the health plan are disclosed routinely, in detail, and compliant with privacy regulations.

Action Required

If your employee count is 30 or more then learn more about Redirect Health and the options it offers. Contact your current health insurance agent, email or call me at (602) 692-6832, or contact Redirect Health. Para Español llame a Gloria (623) 249-4548. You can also drop in at the new Airpark

Redirect Healthcare headquarters for a tour, a cup of coffee and a free copy of the “Fighting Healthcare” book. It is located at 13430 N. Scottsdale Rd., Scottsdale.  Paul Breslau, Registered Health Underwriter (RHU), Registered Employee Benefit Consultant (REBC), Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC), Chartered Advisor for Senior Living (CASL), is president of Breslau Insurance & Benefits Inc. For more information, call (602) 692-6832, email paul@ hraz.com or visit www.hraz.com.

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‘Be Brave and Bold’

Kimberly Carrillo

Recess Endurance Training helps adults rediscover the joys of being active By Alison Stanton

Katie Landa, owner of Recess Endurance Training in the Scottsdale Airpark, struggled with weight as a child. Now a healthy and active adult, she opened her facility to provide men and women a supportive place to become more active and fit.

rowing up, Katie Landa struggled with her weight. After spending her childhood and part of her teen years overweight, Landa lost 40 pounds and has since transformed her life. “As a teenager I got into dance and cheer and then got into weight lifting, and about seven or eight years ago I got into triathlons,” she says. In an effort to share her devotion to a healthy and active lifestyle with others, Landa was inspired to open Recess Endurance Training. The facility, which is located in Scottsdale Airpark, celebrated its grand opening in February. “We offer group classes called Strength and Conditioning and Endurance Spin that will help make people stronger for the outdoor activities that they do like walking, running and golf,” Landa says. In order to help boost the heart rate and metabolism levels, the Strength and Conditioning classes are held in a room that is heated to 90 degrees. “Our Endurance Spin is more like a

64 | Scottsdale Airpark News April 2016

spin class that’s applicable to outdoors, so it’s strengthening the same muscles as when we ride outdoors.” Landa says young kids’ devotion to outdoor play inspired the name of her facility. “As kids we had one hour a day to go out and play, and as kids we were often fearless and didn’t care what others thought. We would jump off the highest swing or just play tag,” she says. “Now that we are older, we often don’t take enough time for ourselves. Here we can set aside time for ourselves and be brave and bold. I want to bring back that childhood experience.” Unlike other gyms that let members purchase an unlimited membership, Landa offers package deals that help to hold people accountable. “The minimum package is eight classes a month, and if someone doesn’t show up for awhile we will email them to check in,” she says. “We will not drop anyone from the facility if they don’t come in, but they will lose out on their investment.”

Besides motivating people to come in at least twice a week to work out, Landa says her membership packages help to promote a community environment where people get to know each other, encourage one another and hold each other accountable. Whether someone is training for a triathlon, to make it through a 5K fun run or any other athletic goal, Landa says the sense of camaraderie at Recess Endurance Training makes a difference. “We have clients who have never worked out before in their lives to elite athletes. And although they are group classes, they are split into different levels so everyone feels challenged,” Landa says. Most everyone who comes to Recess Endurance Training wants to be more flexible and mobile. “Many people are in the 40s and 50s so it’s really not about vanity and bulging muscles anymore but about staying strong to have an active life with their families.” Recess Endurance Training is located at 14811 N. 73rd St., Suite 105 in Scottsdale. For more information, call (480) 771-3894 or visit www.recessendurance.com. 

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therealdeal

Election Seems to Impact Housing Less Than Economy By Rod Dennis

s we watch the Republican and Democratic candidates battle for their respective parties’

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It’s a mixed bag. Some say prices decline, which is good for buyers but bad for sellers. Others say it doesn’t matter, that economic factors are far more important. Whatever transpires in the months leading up to the election, if the Phoenixarea market maintains its momentum, 2016 promises to be an outstanding year for new home sales, construction starts and the prices sellers will garner for their properties. According to a late February housing report from the W.P. Carey School of Business at ASU, the Greater Phoenix housing market gained strength from February through July 2015, with tight supply below $250,000 and healthy demand for the mid-ranges between $250,000 and $500,000. The high-end luxury market also had an excellent first half but lost a lot of momentum in its upper ranges from August onward. The rest of the market hesitated for a few months during the late summer and early fall but, at the end of the year, was regaining momentum again. “As 2016 starts, the market is in much better shape than it was at the start of 2015,” said Michael Orr, and author of the report. “Every measure is looking better for sellers than it was in January 2015, except for the appreciation rate which has eased slightly but remains about 10 times higher than the overall economy’s official rate of inflation, the Consumer Price Index.” While things look bright in the Phoenix area, what’s going to happen in the rest of the country as candidates vie to have the coveted oath of office administered to him or her on Jan. 20, 2017? One study using data from Zillow. com checked on housing sales in 73 U.S. gubernatorial—not presidential— elections in 35 states from 1999 to 2006. The results showed that during election years, home sales declined between twotenths and three-tenths of a percent. One of the study’s authors, Brandice Canes-Wrone of Princeton University said the decline—although rather small—

therealdeal can be attributed to uncertainty, causing house hunters to be more reluctant to buy because they are not sure of how an upcoming election will affect their finances. The National Association of Realtors (NAR) claims that more research is needed, and has yet to declare a correlation between election years and home prices. Given that most people’s personal finances are directly affected by the strength of the economy, it’s likely that the direction of the housing market isn’t as much tied to the election as it is to the bigger picture. Let’s face it. When the economy’s booming, people tend to be optimistic and spend more, including on real estate, which drives up home prices. Conversely, according to an article on the website ris.com, “in an anemic economy characterized by low economic growth, high unemployment and stagnant wages, consumer confidence plummets, exerting downward pressure on consumer spending and in the

process homeownership and prices.” Consumer confidence is one indicator of where Americans think the economy is going, and it decreased in February after posting a modest gain in January, according to The Conference Boards. Even though consumers’ assessment of current conditions weakened, they still think the economy will continue to expand at a moderate pace in the nearterm. That opinion was borne out to some degree by the Employment Situation report released in early March, which was much stronger than expected. The all-important jobs data showed payroll growth of 242,000 in February compared to a median forecast of 190,000, while the unemployment rate held steady at 4.9 percent despite more people joining or re-entering the labor force. The jobs report was somewhat of double-edged sword for home buyers. On one hand, it may have boosted the confidence in the economy. At the same time the report pushed the most prevalent conventional 30-year fixed-

rate mortgage interest rates higher. This suggests that even higher rates are ahead, so house hunters might want to accelerate their search and buyers might want to lock in their rates sooner rather than later.  Rod Dennis is vice president of mortgage lending, for Guaranteed Rate. He can be reached at (480) 695-0733 or rod.dennis@ guaranteedrate.com. His website is www. guaranteedrate.com/roddennis. NMLS ID 150049.

April 2016 Scottsdale Airpark News | 67

I subscribe Editor's online.Note: You should too!

how'sbiz? JONATHAN FRUTKIN, Owner, •N ame of company: The Frutkin Law Firm, PLC •Y ear your company was founded: 2007 •Y ears in the Scottsdale Airpark? Six •E mployees: 22 • I ndustry: Legal Services

Scottsdale Airpark News: How is business going relative to last year? Frutkin: Business is going great. We are continuing to get busier as the year goes on. What kinds of plans for growth can you share that might give insight into some of the other things happening in your industry? As the economy continues to strengthen, companies raise capital and expand business. For us, we see that with the increase in cases related to real estate and employment law. We also see more people wanting to get their finances in order for the long-term by doing their estate plans. Are you planning to do any hiring in the next six months? Yes. We recently promoted two partners and hired two associates in the last six months. How optimistic are you about the economy getting better in the next year? I am very optimistic. I wouldn’t expect to have a “slow-down” until 2017.

Get the latest from the Scottsdale Airpark News delivered directly to your inbox. Click the subscription link on www.scottsdaleairpark.com or scan the code below.

68 | Scottsdale Airpark News April 2016

What is one thing about your business you believe other businesspeople in the Airpark would be surprised to know? That The Frutkin Law Firm is located next to Etch, a hair salon and Tommy Bahamas in Kierland Commons. What are some of the challenges faced by your industry and how is your company working to overcome them? Some challenges are finding qualified legal talent. There are many young legal graduates, but not many have the experience to hit the ground running. Who is a role model in business whom you look up to? I’ve always looked up to my father, Harvey Frutkin. He was the managing partner in Cleveland, and we were lucky enough to have him join the firm here a few years ago. What are your business goals over the next 12 months? I want to continue to gain interesting clients. I also want to make it a goal to attract lawyers who will propel the firm’s success. 

n each issue of the Airpark News, we get up close and personal with Airpark business owners to learn more about their particular operating environment and how they see the future of their business shaping up. Airpark businesses come in a variety of shapes and sizes. This feature is designed to present a cross section of those companies, meet the key people involved and help you get to know the Airpark business community better. Businesses interested in being profiled should email editor@scottsdaleairpark.com.

Coach'scorner

Lights. Camera. Action. The secret of better rest By Jen Smith

ights. Camera. Action. Pretty cool stuff happening here in the Airpark. But when I read about this month’s theme, it brought to mind sleep. What? Sleep? How can that be? Let me explain. Sleep is vital to our success. Good sleep boosts our immune system to help us fight off viruses and bacteria better. Enough sleep helps our brains function more clearly which impacts our leadership and decisionmaking abilities. Lack of sleep leaves us drained and grumpy and may adversely affect many facets of our lives, including personal relationships, work performance, and physical safety. Despite the importance of a good night’s rest, many of us do not get enough of it. A McKinsey survey showed that 66 percent of business leaders were dissatisfied with how much sleep they get and 55 percent were dissatisfied with the quality of their sleep. According to 83 percent of them, their organizations did little or nothing to help educate employees about sleep. And yet, there is a direct link between leadership and sleep. A key area of the brain impacted by sleep is the prefrontal cortex. While other parts of the brain may do OK with little sleep, the prefrontal cortex will not. This part of the brain is responsible for higherorder mental skills, things like attention, concentration, socioemotional processing, learning, memory, decision-making and creativity. Now take a look at what McKinsey identifies as four qualities for good leadership: results orientation, solving problems, seeking different perspectives and supporting others. We need our prefrontal cortex to be good leaders and our prefrontal cortex runs best when well rested. So what is the secret to a good night’s sleep? Lights. Camera. Action.

Lights.

Once again, we turn to the brain, specifically the pineal gland which produces melatonin which regulates sleep. Suffice it to say, light matters. And less light is better when it comes to sleep. Help your brain prepare your body for sleep by reducing light as much as three hours before bedtime.

Camera.

So what's the secret

to a good night's sleep?

We all have a lot going on in our heads at any given moment. When that film keeps rolling after we lie down to sleep, it will keep us awake. Keep a pad by your bed and when those thoughts thunder in, jot them down. In the dark. Write the best you can, but get the story out of your head and onto paper.

Action.

Part 1: during the day be conscious of your actions. Limit caffeine. Limit alcohol. Exercise. Part 2: Be deliberate about bedtime. Set a time and have a routine for getting ready for bed. This will signal to your brain that it is time for sleep. Part 3: Make sure the room is cool and dark. Then do your relaxation exercises. You can download these from any of the major online services. So if you are having trouble getting enough sleep, try these simple steps to a better night’s rest. If self-help doesn’t work or there are more serious underlying causes of insomnia, seek professional help. We all deserve a good night’s sleep. 

Line of Sight would like to hear from you. What keeps you up at night? Send your questions to jen@mylineofsight.com. Contact us for more information on the McKinsey article, “The Organizational Cost of Insufficient Sleep” by Nick van Dam and Els van der Helm.

Look great at the

PLATE

Q: It’s baseball season! How do I clean my jersey and other sports uniforms? A: Avoid high-drying temperatures when caring for sports uniforms. Special attention should be paid to their care as they are usually made from synthetic fibers such as nylon, polyester and spandex. Prior to cleaning, test the garment for colorfastness to avoid color pickup on other articles. Wash at a low temperature to reduce the chance of bleeding colors. High temperatures may cause excessive shrinkage and permanent wrinkles. When in doubt, stop into Prestige Cleaners and let us take it off your hands and give it the TLC it needs. - Donn C. Frye, CEO

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April 2016 Scottsdale Airpark News | 69

advicefromweiss

April Business Horoscopes By Weiss Kelly, PMAFA “The Valley’s Astrologer” 2016 will be a year of wonder, riding the rapids of the world, alternating crises, events, new technology and exciting scientific discoveries that will have a lasting impact on our lives.

ARIES 3/21-4/19 The first week of this month will see a kick in your selfmotivation. You’ll have more time for higher studies, so use this motivation to seek some much-needed information. Project yourself with confidence and strength as the last half of the month will have you focusing on yourself instead of the world around you.

LEO 7/23-8/22 April sees Leo at your most creative. Your work life will step up a notch and your ideas and presentation are running at rapid speed. All of this may catch up with you during the week of April 18, so try to get everything settled before then. Your attention will turn toward money late in the month.

TAURUS 4/20-5/20 Tax month is always a “taxing” time for you. Try to avoid any negative projections concerning any jointly-held business one owns, properties or pending debts due. Focus on what you value most and make sure those things serve your needs. You’ll have more motivation toward the end of the month to follow through on personal and career changes.

VIRGO 8/23-9/22 Get ready for your motivation to go through the roof. Interests and new developments in industries related to health and all areas of services domestically and medically will become a main source of your financial advancement. Keep your expectations of others low or you will be disappointed.

GEMINI 5/21-6/21 April is a great month to review your last quarter and to see if how you dealt with the “art of the deal.” Relationships are dynamic and you should be addressing the challenges that come your way in that aspect of your life. Interacting with others requires some limitations, especially toward the last week of the month. CANCER 6/22-7/22 Mars—the planet of action and aggression—in the sign of Sagittarius gives you more energy related to your work and daily routine. Expect a larger work load this month, or for some confusing travelrelated plans, including foreign issues and politics. That excess energy is best applied to health and physical activities, so take time off for some personal interests.

70 | Scottsdale Airpark News April 2016

the most of your resources—personally and professionally. Impulsive spending or indulgences of all kinds should be controlled. Complete any travel, pending projects and financial obligations by April 22. CAPRICORN 12/22-1/19 That project you’re dreading? Circumstances will compel you to finish it by April 22. Use this month to clear away any barriers that prevented you from achieving what you wanted last month. Step back and reflect upon your professional goals. You have learned to change your attitude the past few years and that will come in handy this month.

LIBRA 9/23-10/23 This month, you will see emphasis on your associations and partnerships. Libras are well known for their diplomatic traits and sense of fair play and these will be the focus of your attention until April 20. A big financial issue may need your response or attention before the end of the month.

AQUARIUS 1/20-2/18 April’s Aries Sun and Sagittarius Mars has you getting back to where you were. Group activities and cooperative efforts from fellow associations or friends (especially those who know more than you) are the best ways to change course. Teamwork is your mantra in April. Expect a job change or offer in the weeks ahead.

SCORPIO 10/24-11/21 Just when you reached a period of being in control, a new pattern emerges by midmonth. Expect to have to work according to someone else’s wishes or needs. You can accept the demands easily, knowing that the next weeks ahead can teach you new techniques, or give you exposure to new clients or products. Stick with it.

PISCES 2/19-3/20 April’s energy stimulates your ambition and may bring some recognition for advancement. For those of you who are thinking of starting a business, new career or job, what are you waiting for? Examine your financial needs. Tax results may have you reevaluating and asking yourself big money questions. The next six months will be life altering.

SAGITTARIUS 11/22-12/21 This month allows you to stand your ground and assert yourself. Expect to be on the go until April 19. Remember to make

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April 2016 Scottsdale Airpark News | 71

commercialrealestateandyou

How Commercial Real Estate Agents are Paid By Stephen A. Cross, CCIM

eal estate agents are typically commissioned salespeople. It is customary for the agent/broker who represents the owner of a property to negotiate the amount of the commission to be earned on the sale or lease of property, and split the amount received with the agent/broker who represented the tenant or buyer, per a predetermined commission sharing agreement. The tenant or buyer’s representative is known as the procuring agent—the person whose efforts resulted in the tenant or buyer’s decision to proceed with the transaction. Real estate sales typically generate commissions of 5 percent to 6 percent of the sales price. However, the commission structure of leased property varies depending on the type of property.

Office and industrial property

Commissions on office and industrial

leases typically range from 5 percent to 8 percent of the total revenues expected to be received during the initial term of the lease. For example: A five-year lease on a 2,500-square-foot office space with an average lease rate of $24 per square foot per year will generate $300,000 in revenue (five years x 2,500 square feet x $24 per square foot). A 5 percent commission would yield a commission of $15,000.

Retail property

A flat rate of $5 to $6 per square foot of leasable area is common on retail leases, regardless of the rental rate or lease term. For example: A 2,500-square-foot lease on a storefront can generate $12,500 to $15,000 in commissions. Even though real estate agents are paid through commissions, it is unethical for them to allow a commission dispute to interfere with the successful completion

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Stephen A. Cross, CCIM, owns CROSS Commercial Realty Advisors and advocates exclusively for tenants and buyers. Since 1984, he has advised more than 2,700 business owners, attorneys, physicians, facility executives and corporate decision-makers on ways to lease and purchase property at the lowest cost and most favorable terms. Contact Cross at (480) 9987998 or steve@crossrealty.com.

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of a lease or sale—to do so could result in sanctions from the Arizona Department of Real Estate, including the revocation of one’s license. In closing, remember that even though the landlord/property owner writes the commission check, it is the tenant or buyer who ultimately pays the tab as part of their lease payments or the purchase price. When a tenant or buyer represents themselves (i.e., they are not represented by an agent/broker) they get no value from the commission that they funded because the entire commission is retained by the listing agent(s). In my experience, commercial tenants and buyers who represent themselves typically overpay and, regretfully, overlook important aspects of the transaction. 

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April 2016 Scottsdale Airpark News | 73

businessdirectory

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