Grow. Activate. Scale.
Leave Behind
CON FIDENTIAL & PROPRIETARY
UK Agency Growth Summit
Two key levers for Growth One
Two
UNLOCK NET-NEW ADVERTISERS
GROW EXISTING ADVERTISERS
Help clients understand the value of TikTok as part of their wider media mix, and take a simple first step with the fundamentals.
Help active advertisers find the next opportunity to grow via creativity, AI tools and Q4 peak activity.
Shortening the path from discovery to
WATCH IT #1 Platform for attention
Not three separate jobs. One compounding system.
LOVE IT 2-in-3 TikTokers would progress a brand in their consideration after seeing their ad
CON FIDENTIAL & PROPRIETARY
action.
WANT IT 42% say shoppable content and ads on TikTok make them want to purchase a brand, product or service
3
PART 1 SUMMARY
If you have a net-new advertiser, think about three things.
01
02
03
The TikTok Advantage
TikTok Fundamentals
Traffic objective
Help overcome client objections and make the case to diversify media spend beyond Meta & Google.
Speak to your rep about how we can supercharge support to get campaigns set up for success.
The perfect, low-friction way to come onto the platform and prove value early.
NET-NEW INCENTIVE
A bespoke incentive to drive growth. Get your next net-new client started with dedicated 1:1 support.
Up to
Only
$10k
10 spots
1:1 matching per advertiser
Limited availability - secure yours with your rep before they’re gone.
What to remember for peak season The world of advertising is shifting, and there’s an opportunity to capture it.
Consumption has shifted and there’s room to grow
Two
Use full funnel products to get users to watch, love, and want your products
Three
Provide human validation at scale with our creator tools
CON FIDENTIAL & PROPRIETARY
One
PART 2 SUMMARY
If you’re looking to grow existing clients, think about three things.
01
02
03
Creative
AI Symphony
Peak planning
The biggest lever you can pull. Small improvements drive big wins - and if you can’t adopt, adapt.
Level up and beat creative fatigue by putting AI to work across your campaigns.
Plans may be set for Q4, but they’re fluid - a massive opportunity to grow as we head into peak.
GROWTH INCENTIVE
Supercharge peak with our biggest format. Put TopView to work for your existing clients this Q4.
TopView
33%
off min spend
For brands who haven’t spent in the last 6 months. That’s £33.5k!
Why it works TopView owns the first, full-screen moment in-app - the ideal way to scale reach and drive standout results during the highest-intent weeks of the year.
Two growth opportunities. One clear next step. FOR NET-NEW ADVERTISERS
FOR EXISTING ADVERTISERS
• Spot clients not yet active on TikTok. • Use campaign and creative guidance to make getting started easier. • Help clients see the opportunity and take the first step.
• Identify where clients can grow. • Use TikTok’s products and solutions to unlock further investment. • Build on existing activity and expand TikTok’s role.
Choose one client in your book of business; should they start on TikTok or scale what is already working.